Author: Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

STATE OF ORIGIN III QUEENSLAND VS NSW, SUNCORP STADIUM, BRISBANE, 18/11/2020

49,155!

Biggest crowd ANYWHERE in the world since the COVID pandemic lockdowns began. What an achievement for Queensland and Australia.

What an absolutely incredible night at Suncorp Stadium for the National Rugby League State of Origin game 3 match between Queensland Rugby League and NSWRL. One of the best events I’ve had the chance to go to. Proud to be a Queenslander. Well done to everyone involved from the players to the venue and the staff to the fans.

📻 Quick chat with BBC London after the game too: https://www.bbc.co.uk/sounds/play/w172x2t408fvv6q

2020 AFL GRND FINAL, Brisbane, Queensland, Australia, 24/10/20

Went for an early morning walk around the The Gabba this morning to check out the set up ahead of the AFL – Australian Football League Grand Final tonight in Brisbane.

Had a couple of good chats with security and fans who are here already at 7am. It’s sure to be a memorable event in Australian sporting history. Have fun to anyone heading along.

Well done to all the staff at the AFL and clubs this year who kept the game running for fans (especially all the staff unfortunately let go – you all did a great job, be proud!)

Gold Coast Titans NRL Fan Experience, CBUS Stadium, Gold Coast, Queensland, 12/09/20

Checked out the impressive Gold Coast Titans Cbus Super Stadium game day against the Brisbane Broncos tonight on the Goldie. 

Here are some quick snaps from what was a quality match at this great game day out. It’s one I encourage any sports fan to get along to as well. 

Brisbane Lions AFL Game Day Fan Experience at The GABBA 23/08/2020

I headed out to the Brisbane Lions AFL – Australian Football League match last night at The Gabba in Brisbane and was mighty impressed by the hard working Lions and venue staff who put on a stellar show keeping fans safe during these crazy COVID times in the sports business.

I thought it’d be a good idea to document with my camera as many interesting angles of the game day fan journey back at the Gabba for a Lions game during this COVID period to look back on down the track too.

With so many folks losing their roles across the globe I also think it’s important more than ever that we give thanks to the security guards, the ticket ushers, the F&B staff, cleaners and club land folks….staying positive, saying thanks, it all goes a long way in any industry really and helps us stick together and get through this together.

Great win by the Lions too.

It’ll be good to have the Grand Final at the Gabba 😉

Here are some snaps from the game day out at the Gabba.

Brisbane Broncos Vs Gold Coast Titans NRL Fan Experience, Suncorp Stadium, Brisbane, Queensland 27/06/20

Here’s a snapshot documenting the fan journey tonight heading back to the Brisbane Broncos game days at Suncorp Stadium in Brisbane, Queensland, Australia on Saturday night.

10,000 fans were allowed back on the night for the NRL game.

Train to the game. Chelmer station to Milton station. Free transport still on offer for fans here heading the game.

Note the clear communications around ticket conditions for the COVID19 plan on this game day.

The march to the stadium from the station. Not as vocal as usual but grateful and lucky to be back here.

Ticketing. Paper PDFs or mobile ticketing only. Gates open only from 45 minutes before kick off.

F&B. Cashless/card only. Line markings. Social distancing maintained and respected by fans. Speed was fast to be served. Staff friendly and good on them for being back too. They need this for jobs as well.

Seating. Strictly only allowed to use the 2 seats you were able to purchase and must keep 1.5m away from each other. Must remain within the zone allocated on your ticket.

Hand sanitizer stations abundant throughout the venue.

Well done to all of the staff from the Broncos membership team to the venue staff and everyone else in between who put this on for fans with only a few day’s notice. Huge respect for that team work.

3AW Radio Melbourne: How to engage yourself as a footy fan during COVID-19 times

A quick chat with 3AW Radio about the NRL/AFL return and fan engagement. 

Footy fans are being encouraged to get creative as the codes return over the coming weeks.

Tom Elliott spoke with fan engagement specialist Blair Hughes about the matter on Thursday, ahead of the NRL’s return.

He’s set up his own stadium in his shed at home.

Click PLAY below to hear more on 3AW

Channel 7 Brisbane News NRL Segment 27/05/2020

So this was fun 😂 Thank you to 7 News Brisbane and Steve Titmus for coming round to film this segment last night on my passion for fans, mental health, NRL and the Brisbane Broncos.

Hey you! Yes, you! Are you missing live sport?

Perhaps you have had some time on your hands to get creative and improve your arts and crafts skills during COVID19? Do you have a shed?

Well, you too can create your very own game-day fan experience with your very own stadium at home.

Introducing……’Hughesy’s Shed Stadium’.

– Seating capacity: 000,005. Stadium upgrade to 000,020 in June TBC ✅

– Ticket booth and working turnstile ✅

– Kids fan engagement zone with trading card station ✅

– F&B outlet with inclusive food options including vegan pies, chippies, and traditional lolly bags! ✅

– Highly engaged crowd atmosphere ✅

– Realistic turf ✅

– Merch stand ✅

– HD Mega 50 inch scoreboard ✅

– Sport LED ‘fluro’ lighting ✅

Total cost: $4.50

Keep smiling. Keep laughing. Stay positive and look after yourself and your family and friends. More sport will be back soon and fans will be back in the stands sometime soon too.

Cowboys New Home Musters Community Excitement in North Queensland

Cowboys New Home Musters Community Excitement in North Queensland

 

It’s the dawn of a new era and the atmosphere is buzzing in Townsville as the NRL’s North Queensland Cowboys and local region hosts the inaugural sporting event at Australia’s newest major venue, Queensland Country Bank Stadium.

 

Built by North Queenslanders for North Queenslanders in a home-grown effort involving the Queensland and Australian Government’s, Townsville City Council and close to 500 local businesses, the $290M world-class facility represents a proud moment for the city. Having experienced rough times in recent years, the new stadium acts as a catalyst for economic rejuvenation and urban regeneration and from experiencing this first hand it is clearly revitalising the local community and surrounding regions.

 

Standing on the Wulgurukaba traditional owners land in the heart of the Townsville CBD, here is my latest review where I highlight the impressive features of Queensland Country Bank Stadium and the Cowboys game day fan experience on what was a rollercoaster ride day for the nation and sports fans alike due to the unprecedented Coronavirus concerns that very nearly saw this opening event called off.

 

Fan Engagement:

Arriving early at the venue on a scorching hot Friday afternoon to do a pre-game walk around, it was clear from first impressions that the venue exudes a uniquely North Queensland identity which has been designed with the fan experience at the forefront.

The North Queensland Cowboys fan first approach starts well before the match as I joined hundreds of fans in the first ever ‘Cowboys Stampede’ march to the stadium from the Cowboys Leagues club which was an exciting experience on the night and a tradition that looks set to continue on game days into the future.

 

The pre-game fan engagement continues outside the ground as fans can experience the ‘Captain’s Walk’ where names of Cowboys legends and supporters are etched into pavers while fans were also instantly captivated by the chance to get photos with the life-size bronze statue of Cowboys legend Johnathan Thurston that was designed by local artist Jane Hawkins to honour his contribution to North Queensland sport.

 

Impressive screen content, engaging performances and promotions and at last count seven mascots kept fans entertained all night long inside while outside fans of all ages enjoyed a dedicated fan engagement zone as well as receiving a free Cowboys flag on entry to commemorative the opening game here.

 

Transport:

 

Transport was a seamless experience from the CBD with free game day express event buses organized to transport fans around while multiple park and ride or walk options made it simple for those fans wishing to park the car nearby and access the venue with free parking also available after 2pm in the CBD. Ride share and taxi zones as well as accessible pick up and drop off areas ensured every patron can easily access the venue however with the stadium centrally located in the heart of the city, walking was also seen by the majority of fans to be the easiest way to get to and from the stadium.

 

Architecture:

 

Designed by Cox Architecture and constructed by WATPAC on the banks of Townsville’s Ross River, the centrally located stadium was delivered on schedule and to budget and has a host of smart architectural features that add to its iconic North Queensland design.

 

A horseshoe shaped cantilever roof with plates inspired by the native tropical Pandanus plant forms the centerpiece of the stadium design and makes the venue instantly recognizable to global audiences. This unique design also provides the strength to resist North Queensland’s cyclonic winds as well as allowing the roof to expand and contract to the city’s tropical temperatures.

 

Green spaces are abundant with over 100 trees and 30,000 plants spread throughout the venue while a lush grassed parkland and plaza at the northern end of the venue provided a family friendly atmosphere for fans to meet and mingle in before entering the venue.

 

The stadium has also been specifically positioned to face north in order to catch the breezes while it’s spacious open design showcases the stunning panoramic views of the city and Castle Hill which now instantly makes it one of the most picturesque stadiums in Australia to visit.

 

Technology:

 

Audio-visual capabilities are state of the art and delivered an immersive experience through a lighting set up which made the field vibrantly pop with colour while the sound system pumped out team announcements, music and a hype reel countdown in clear and crisp audio.

 

An imposing 200sqm HD scoreboard at the northern end is strategically positioned to be viewed by all spectators while the multicoloured LED lights incorporated into both the roof and translucent kites showcased an exciting and memorable pre-game light show with Cowboys themed lighting displays switching between strobe, flash and still which amplified the crowd atmosphere.

 

The free QCB Stadium and Cowboys app’s both provided an informative and effective user experience that highlighted important game day information for fans such as F&B offerings, news, transport guidance, seating maps, the ability to purchase tickets and merchandise, accessibility information as well as the ability to connect to the venues WiFi which was fast and reliable when speed tested throughout various moments of the game day.

 

Seating:

 

There is not a bad view in the house with 25,000 Cowboys coloured seats highlighting a contemporary stadium design that puts every fan within close proximity to the lush field to ensure an edge of your seat pulsating experience.

 

The configuration of the stadium sees four primary seating areas with roof shades covering 75% of the ground while a unique part of the design in the northern end features open standing areas where fans can enjoy breathtaking sightlines of the try line in a relaxed and informal setting next to bars and food outlets. Cup holders also compliment seating in the western grandstand while multiple disability seating options and family rooms with showers and change tables all highlight what an inclusive, comfortable and accessible venue this is.

 

F&B:

 

An extensive selection of food and beverage choices are available to suit all tastes with Pandanus Catering putting a key focus on ensuring the majority of produce is locally sourced from the North Queensland region to ensure a truly home grown experience.

 

Gourmet, value and variety are at the core of an inclusive foodie fan experience here with affordable options ranging from 12” ‘Cowboys’ hot dogs, local reef fish and Red Rooster chicken to ‘Stockman’s’ tropical burgers, vegetarian burritos and vegan pies all available throughout the venues 29 F&B concession stands ensuring fans never have to go far to grab some quality game day grub.

 

Uniquely themed public bars such as the Castle Hill Bar, Long Bar and City View Bar are scattered throughout the venue offering fan favourites XXXX and Bundaberg Rum and are complimented by outstanding views of the field and local attractions. Meanwhile, Cowboys members can even enjoy their very own ‘Cowboys Castle’ craft beer from local microbrewery Tiny Mountain Brewing Co that is available in their exclusive ‘Cowboys Castle’ members bar on game days. Fans will also appreciate the ability to walk around the entire 9m wide, 600m circumference of the stadium concourse to check out the full F&B range and take in spectacular views of the field of play from different vantage points.

 

 

Hospitality:

 

Located in the western grandstand, the stadium includes a diverse range of exciting hospitality experiences to suit every budget from premium offerings such as the elegantly decked out Chairman’s Club ‘Shorty’s’ with it’s unrivaled guest service and delicious delicacies to the relaxed and vibrant Sky Deck on level 4 that features breathtaking panoramic views of the pitch and city for those instant shareable social media moments. The impressive club lounge and ground level field club along with the 88 external boxes and 17 suites highlights a first class hospitality experience that is sure to be very popular on game days for those guests looking to network and enjoy premium F&B and live entertainment in comfortable surroundings.

 

Conclusion

 

While the opening match may have started with a tough 28-21 loss at the hands of state rivals Brisbane, it was a spectacular win for both North Queensland Cowboys fans who will continue to experience exciting game days here as well as the local region who will benefit from the positive economic and social outcomes that transpire from this marvelous new venue in tropical Townsville.

 

BIO:

 

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com.

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

106 days into 2020 and what an unimaginable and absolutely crazy year it has been within the Australian craft beer industry this year. 

First the devastation of the summer bush fires and now the way the world has been flipped on its head by COVID19. It’s been an incredibly tough time for many Australian’s and small businesses out there but as I work within this industry I’ve also seen first hand how stressful, challenging and frustrating it has been for independent craft breweries (and all the associated people along the supply chain) throughout Australia.

However if it’s one thing that this industry and community of good beer fans do well, it’s pulling together and working together to support each other. From the relentless back-breaking work that organizations like the IBA, Oz Brews News, Froth Mag and Crafty Pint do for this industry to all the craft beer fans out there who have all gone to great lengths over the past few months to buy local and get behind their community craft breweries, well it’s just so bloody lovely to see. What an outstanding community of people! It just makes you feel so damn proud of how Australian’s come together to support each other in times of crisis. 

Anyway, seeing as I have lost work like many others within the industry and because I now have some extra time on my hands and just can’t sit still, I have put together another handy infographic of fan engagement ideas that will come in useful to a host of businesses, breweries, and venues within our industry. 

Featured below is a new fan engagement infographic that has been created from collating ideas and initiatives from what over 300 Australian craft breweries have been doing to engage their fans and local communities. I have also included all of the ideas within a bullet point list with images added below as well as including some of my own ideas. If an idea does not make sense then please feel free to reach out and I will assist. 

Earlier this week I also released an infographic for the sports business titled 200+ Fan Engagement Ideas to Entertain, Educate and Connect Sports Fans during COVID19 which aims to help local grassroots and community clubs throughout the globe with ideas to engage their communities at this time. Previously I have created these resources below as well. These have been useful for the sports business but many of the ideas are interchangeable, cost-effective and simple and have also helped small businesses with the ideas presented here being quite adaptable to many businesses.

I have also previously created this resource ‘100+ Fan Engagement Ideas For Craft Breweries’ which has been a simple and effective guide for craft breweries across Australia and may come in handy down the track for other breweries to acquire new fans and drive further revenue opportunities.

If IBA members also have access to the new IBA forum and website sections then my fan engagement presentation and panel from last year’s BREWCON conference might also be a beneficial watch.

All in all this has just been something to do to stay active during this time so I hope that it comes in handy for anyone within the independent craft beer industry. 

My final piece of advice is to get out there and support your local indie brewery and buy local from local indie bottle shops and venues doing take aways where you can as this will help these businesses at a time when they all need it the most. 

Thanks for reading. 

150+ FAN ENGAGEMENT IDEAS FOR CRAFT BREWERIES: SOLUTIONS TO ENTERTAIN AND EDUCATE, DRIVE REVENUE AND CONNECT BEER FANS AND LOCAL COMMUNITIES DURING COVID19

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

  • Bottle shop/venue and staff shout outs to promote local indie stockists
  • Trivia
  • Merch incentives/giveaways (even just free stickers) with minimum spend beer orders
  • Online happy hour
  • Art series featuring and promoting breweries local community/artists
  • Supporters send in your pictures with the brewery beers
  • Competitions- win a years supply etc
  • Promote beer finder maps/stockists
  • BrewChats online shows
  • Healthcare worker discounts
  • Posting takeaway food menus
  • Isolation beer festival/tastings
  • Creative sample boxes (core range cartons to mixed cubes)
  • Hand sanitser for sale
  • Live stream bands at home
  • Mega variety packs
  • ISO Games
  • Pop quizzes for discounts/deals
  • Virtual masterclasses
  • Beer cocktail recipes
  • Craft beer baking efforts
  • Midweek madness sales
  • Pics/shout outs/promote/thank the brew crew
  • Letter/email of the day
  • Drive Thru Specials
  • Access to exclusive content
  • Buy a case, get a free….crowler/incentive etc
  • At Home menu’s- bring the taproom to your house
  • Local area bar/venue Monopoly board game shout out
  • Beer/food delivery order apps
  • Promote take away meal/beer packs
  • Brewery supporter quotes
  • Donate a carton/4pack/beer to a health care worker
  • Promote your merch especially female range of gear
  • Win the first case off the canning line
  • Food and beer variety packs
  • Local craft beer collaboration packs featuring various breweries beers
  • Creative specials and daily deals on takeaway food and beers
  • Creative colourful drive thru set ups and instructions
  • Check in on elderly brewery supporters
  • Word searches
  • Caption This
  • Bingo cards
  • Spot the tinnie/beer
  • Colourjng in sheets/Tattoo design sheets
  • Drawing challenges
  • Throw back pictures/moments/memories
  • Nominate a brewery supporter
  • Challenges
  • Zoom wallpapers of the brewery/SKUs
  • Podcasts
  • Hand washing techniques/instructions
  • Deliver care packages to supporters
  • YouTube/Video shows/recaps and rewinds
  • Hero of the brewery (emergency services fan shout outs)
  • Feel good moments/pics/videos
  • Art competitions
  • Countdowns and votes and polls
  • Connect 4 brewery challenges
  • Photo of the day
  • Supporter Nominations
  • Q&A’s with the brewer
  • On This Day
  • Fitness/work out/training tips
  • Craft beer YOGA
  • GIF challenges
  • Share your brewery supporter story- fan sourced
  • Utilising fan generated content
  • Instagram/FB Live with brewer/team member
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Choose your ultimate brewery team lineups
  • Mental Health Messages and Tips
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Brewery Spotify music playlists
  • What are the breweries up to updates
  • CEO messages/emails to supporters
  • Brewery video messages to supporters
  • Twitter/FB/Insty take overs
  • Send letters to the brewery
  • Dogs of the brewery and fans pets etc
  • RSA/ABAC appropriate kids activity worksheets on agriculture/sustainability/hops etc
  • Memes
  • Pixelated pick the beer
  • My ‘brewery Story
  • Random Acts of Kindness
  • Virtual brewery tour
  • 60 seconds Qs with the brewery team
  • Brewery/supporter/bottle shop people profiles
  • TikToks
  • Tattoo profiles of the brewery staff
  • Live Q&A
  • Fun and quirky facts
  • Merch offers and incentives
  • Merchandise daily deals
  • Virtual Meet Ups
  • Online Quizzes Ex. Kahootz
  • Free access to exclusive content
  • Cooking and recipe shows and plans
  • Educational virtual video sessions
  • Virtual tastings
  • Mini documentaries
  • Exclusive special one off merch lines
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the brewery from the emoji’s
  • Bracket challenges
  • Merch giveaways
  • Your brewery memory
  • Personalised brewery wallpapers
  • CRIBS- brewery home lockdown version
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn- shout outs with supporters in their craft beer tees
  • Donate a beer or gift card
  • Gift cards!
  • Stat attacks
  • Stories behind the moments
  • Surprise fans with calls/videos
  • Name The beer
  • Show and Tell (Show Us Your beer cave/memorabilia)
  • Arts & Crafts
  • Community hero of the week
  • Fan discounts for brewery sponsors- support local businesses
  • Thank You Messages to supporters
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Word Challenges: Brewery scattergories
  • Spot The Difference
  • Share favourite beer merch items
  • Mental Health/Fitness webinars
  • Fan video messages of support for the brewery
  • Brewery profiles
  • Fan of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for supporters
  • Inspirational quotes
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Build the ultimate beer meal
  • Thank you shout outs to health care workers
  • Maze challenges
  • Fans/Brewery nominate a local business that deserves recognition
  • What’s in the brewers/fans fridge?
  • Beer baking challenges
  • Sudoku worksheets
  • One on one video chat with the brewer
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the brewery supports
  • Brewery printable cut outs
  • Virtual Vacations frames for fans
  • Where’s the brewery/beer (where’s wally etc.)
  • Fan/Supporter hall of fame
  • Find the BEER
  • Fan call from the CEO
  • Printable posters/assets
  • Supporter/beer caricatures
  • Brewery DJ doing a set live on social
  • Fans merch lucky dip live
  • Memory games
  • Fan wall at the brewery
  • Promote fans loyalty i.e. 1, 5, 10 years memberships
  • Harness, use and showcase fan generated content
  • Fan appreciation day/week

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

G’day everyone, I hope that this latest blog post and infographic finds you well especially given the unprecedented circumstances we’re all in at the moment.

How is everyone going with everything at the moment? It’s a pretty stressful and overwhelming time for everyone but it seems that we’re all coping pretty well with self-isolation, COVID19 concerns and everything else that’s going on in our lives. Whose missing live sport? The smells and sounds of the game-day? It will be all back before we know it.

Like millions of others, both my wife and I have lost work but life does go on and you have to keep moving. I’m deeply saddened to hear about plenty of my hard-working friends and colleagues from the sports business world who are struggling at the moment because of redundancies or lost income. We’re all in this together and things will get better. I know how hard these reps have all worked for fans in stadiums all over the world so they should be very proud of what they’ve achieved and hopefully will be able to come back to their clubs or venues when the time is right. I’m in the same boat and while there’s not much I can do to help, all I can say is that I’m always happy to listen and talk to anyone if they feel like a virtual chat or a catch-up.

It’s important that we check in on one another at this time but also that we stay active and focused mentally and so because the former school teacher in me can’t just sit still and not want to help, I’ve put together another free quick fan engagement infographic which will help global to grassroots clubs all over the world.

I scoured the web looking at what over 400 global teams were doing for fan engagement content ideas at this time and was blown away at the creativity and innovation coming from these hard-working teams at this time to still provide educational and entertaining content to connect fans.

From mental fitness webinars, kids activity workbooks and recipe creations to Zoom backgrounds, bitmoji’s and fitness challenges it’s been very impressive to see how teams across the world have adapted during COVID19 to provide fans of all ages, but especially young fans with ways to stay connected to the game and their teams.

I have therefore attached below another FREE fan engagement resource that I have put together along with the bullet points of all the ideas for easy access below too.

I have also added the images to my 8000+ strong fan engagement Pinterest board which has an abundance of ideas that have come in useful for teams over the years. Visit the FE Pinterest here.

Also if you haven’t seen any of the other fan engagement infographics that I’ve put together then you can find them here.

If something doesn’t make sense then please just ask and I will assist you with more information about what the bullet point represents.

As with the majority of things I do in the fan engagement space, I don’t ask for much in return for my services as I care about young fans and making the best fan experience possible. I love what I get to do and as a fan first and foremost myself this will never change. All I ever ask is that you respect me and my work and let me know if it came in handy and reach out if you found it helpful.

The best part about what I’ve been able to do here has been to network, help out and meet likeminded people in sports biz from all across the globe who one day I can introduce my soon to be born child to your team and stadium and not just go on my global stadium journeys by myself. With a baby girl on the way in July, I can’t wait to be doing this and instill in them my love for stadium architecture, trying diverse F&B and catching different sports in different parts of the globe. With COVID19 going on and no real end in sight, it’s important that we understand that we all have so much to look forward to and for me, I can’t wait to welcome my first baby and soon to be sports fan into the world.

Thank you for reading and I hope that this free resource comes in handy for you.

Have a good week, keep smiling and stay positive.

This will all be over soon and fans will be back on the Kiss Cam, cheering their teams on and also complaining about the price and quality of stadium F&B in no time!

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

  • Check in on elderly members/fans
  • Word search
  • Stay Home Bingo card
  • Spot the ball
  • Colour in the player/club emblem/jersey
  • Draw the player/ground/emblem
  • Throw back pictures/moments/memories
  • Nominate a team
  • Challenges
  • Zoom wallpapers
  • Team/Player wallpapers
  • Podcasts
  • Classic calls/flashbacks
  • Play back old games
  • Coronavirus hand washing techniques/instructions
  • Deliver care packages to fans
  • VR ground visits
  • YouTube/Video shows/recaps and rewinds
  • Hero of the team (emergency services fan shout outs)
  • Feel Good moments/pics/videos
  • Art competitions
  • Story Time. Players read kids books/stories to young fans
  • Countdowns and votes (best jersey/game/player etc.)
  • Connect 4 Mascot challenges
  • Google Home to engage with fans at home
  • Photo of the day
  • Family Nominations
  • Q&A’s
  • On This Day
  • Skills challenges
  • Fitness/work out/training tips
  • Team commentate fans skills/videos
  • GIF challenges
  • Twitch e-sports gaming challenges
  • Re-watch classic games
  • Share your fan story
  • Utilising fan generated content
  • Repurposing merch for medical supplies
  • Instagram/FB Live with players/team
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Old player profiles
  • Choose your ultimate team lineups
  • Mental Health Messages and Tips
  • Classic game replays
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Social games
  • Replay games via Twitter updates
  • Club Spotify music playlists
  • What are the players up to updates
  • CEO messages/emails to fans
  • Player video messages to fans
  • Game day dress up
  • Twitter/FB/Insty take overs
  • Send letters to the team
  • Player pen-pals
  • Dogs of the club/team/fans
  • Activity sheets/kids worksheets
  • Legend Q&A with past player
  • The People’s Presser
  • Ultimate Quaran Team
  • Memes
  • Pixelated pick the players
  • My ‘Insert Team’ Story
  • Top 100 games/moments/memories/players/jerseys
  • Virtual Match day Predictions
  • Random Acts of Kindness
  • Inside the training session
  • 60 seconds Qs with the player/coach
  • Fan profiles
  • TikToks
  • Tattoo profiles of the players
  • Live Q&A
  • Choose your ultimate fantasy team
  • Match day program flashbacks
  • Fun Facts
  • Virtual autographs
  • Match day merch offers
  • Merchandise daily deals
  • Fan Virtual Meet Up
  • Online Quizzes Ex. Kahootz
  • Archival footage
  • Free access to exclusive content
  • Cooking and recipe shows
  • Online fan party
  • Mini documentaries
  • Exclusive special merch
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the player names from the emoji’s
  • Bracket challenges
  • Charity Challenges
  • Merch giveaways
  • Stadium wallpapers
  • Your Stadium Memory
  • Virtual Game Days
  • Personalised jersey wallpapers
  • Player fashion shows
  • CRIBS- player home lockdown version
  • Players/team letters to fans/members
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn
  • Donate A Membership
  • Retro plays of the week
  • Stat attacks
  • Classic game breakdowns with ex players/coaches
  • Specials on training range merch
  • Stories behind the big moments
  • Team/Player Yoga
  • Animal Crossing jerseys
  • Surprise fans with calls/videos
  • Individual Training Programs
  • Food Bank Appeals
  • Name The Goal/Try/Moment
  • Show and Tell (Show Us Your Sports Cave)
  • Backyard Skills Challenges
  • Arts & Crafts
  • Community hero of the week
  • Home Workouts
  • Old photos from yesteryear
  • Your Call From Home- Fans commentating big moments
  • Show Your Colours- send in pics in
  • Team colouring in books
  • Guess The Player- Who Am I?
  • What Happens Next?
  • Fan discounts for team sponsors- support local businesses
  • Thank You Messages to fans
  • What comes to mind when you see this kit?
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Find a word
  • Scoreboard challenge
  • Word Challenges: Team scattergories
  • Spot The Difference
  • Share Your Ticket Stub Memory
  • Guess which season these jerseys are from
  • Trading Card Flashbacks
  • Retro Team List Tuesday
  • Share favourite merch items
  • Whose Tattoo?
  • Isolation Task/Name
  • Mental Health/Fitness webinars
  • Fan video messages of support for the team
  • Player/FOH profiles
  • Alternative design random jerseys
  • Design a banner
  • Old news stories from papers
  • Fan/Member of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for fans
  • Inspirational quotes
  • Anything mascot related: Colouring in, wallpapers, cut outs
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Live chat with a former star
  • Share baby photos of players/team
  • Build the ultimate stadium meal
  • Thank you shout outs to health care workers
  • Game plan breakdowns- show attack/defence plays
  • Team/Player pays it forward with free coffees/meals for members/health care workers at local businesses
  • Team maze challenges
  • Reading challenges
  • Fans/Members nominate a local business that deserves recognition
  • Virtual cheerleading/dance sessions for fitness/kids
  • What’s in the player’s fridge?
  • Hand washing technique cards
  • Player Bitmojis
  • Art contests
  • Make up tutorials
  • Fan challenges- draw players/ask a question for social live
  • Virtual radiothon
  • Art workshops
  • Sudoku worksheets
  • Video chat with the mascot
  • Kids recipe book
  • Write letters/notes of support along with the team to health care workers
  • Showcase players hidden talents
  • Showcase fans/members hidden talents
  • Promote fans/members of the club local businesses to the fan base
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the team supports
  • Paper Bag Puppets
  • Write a letter to the mascot
  • Rivalry Recaps
  • Mascot/Player printable cut outs
  • Group fitness classes/steps challenges
  • Virtual Vacations frames for fans
  • Stay At Home Match Notes/Sheet
  • Make a player out of household items cardboard etc.
  • Virtual watch parties of classic old games
  • Where’s the mascot (where’s wally etc.)
  • Fan hall of fame
  • Guess the attendance of the retro game
  • Name the score of the classic game
  • Mascot trading cards
  • Send in fan messages for the team to go up in the sheds for their return
  • Fan call from the CEO
  • Write a match day review from a past game- writing challenge
  • Printable posters
  • Letterbox drops of merch/letters from players to members houses
  • Junior fan of the day during COVID19
  • Fan caricatures
  • Team DJ doing a set live on social
  • Junior reporter commentates a classic game
  • Kids only fan forum
  • Kids only team presser
  • Members/fans merch lucky dip live
  • Memory games
  • Virtual members wall
  • VR ticket/merch/mascot hunts
  • Kids/parents fans/members only fitness/health session live by team
  • Stay at home pass
  • Printable trophies and cups
  • Promote fans membership loyalty i.e. 5, 10, 20 years memberships
  • Harness, use and showcase fan generated content
  • Print out club size charts
  • First game day at home certificates
  • Game day memorabilia auctions/giveaways
  • Fan/member appreciation day/week
  • Make a team flag at home
  • At home ‘cams’ team filters for Oblivious cam, Kiss cam, etc.

 

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