2022 NRL Grand Final Fan Experience, Penrith Vs.Parramatta, Accor Stadium, Sydney, 2/10/22

On Sunday morning at 2am I left Brisbane to head down to Sydney for the NRL Grand Final between Penrith Panthers and Parramatta Eels at Accor Stadium in Homebush, Sydney.

Leaving home at 3am I hit Brisbane Airport, parked the car and excitedly boarded my 5am flight to Sydney to head to an NRL Grand Final, my first GF since 2018 at the Olympic Stadium.

In the lead up to the big event I produced a match day fact sheet for my fellow NRL fans which went down a hit in our NRL community. I miss match day programs so tried to make it reminiscent of Big League Magazine (RIP) to have a physical keepsake from the big day.

I hit Sydney by 8am taking into account day-light savings time and made my way to my hotel, stopping to check the front covers of the local papers all promoting the major event.

By 12pm I was making my way out to the venue and here is a run down on the day from my fan experience and fan journey perspective.


My fan journey from Central Station to Olympic Park and the game at Accor Stadium could not have been quicker or more seamless. Free travel on public transport was included with every ticket and the journey out to the venue from Central via train took under 25 minutes. From there it was such a simple walk to the venue fan precinct and entry gates. It’s always very accessible and it was good also to see the colourful NRL team bunting and presentation at Central Station and Olympic Park Station which added to the atmosphere. Staff were helpful and eager to engage with both sets of fans to ensure they all had a good day.

Unfortunately I was unable to take the gorgeous old cab or Routemaster bus out to the game but don’t they just look outstanding!


It pays to be an NRL member. I purchased my ticket as soon as NRL members tickets went on sale. I was able to get a discount, buy first and choose where I wanted to sit. I was surprised members got a further discount which was nice to see. I purchased the cheapest tickets I could at $49 which I thought was a bargain. Many fans on social jokingly said my seat was rubbish however I beg to differ. We were front and centre with a birds eye view. Not every fan can afford to go or be close to the action and this price point was all that I could afford anyway. Entry through the gates was seamless and efficient however I did go through very early in the day so had no troubles scanning in. Bag searches were conducted and a hello and smile along with eye contact was received on entry as well which was pleasant to see.

Fan Zone/Fan Engagement:

The fan precinct was absolutely pumping when I arrived after midday with fans of both teams as well as neutral rugby league fans like myself all having a wonderful, fun, safe time together at the bars and within the outside fan zone area.

The bars were going off with live music, DJ’s and beers flowing with the sun out and the atmosphere sparkling with positivity from the fans. It was such a fun vibe and moment to be in.

The merchandise tents were doing a roaring trade with special event tees and hats as well as Penrith and Parramatta gear selling like hot cakes at the multiple merchandise sites around the venue.

The fan engagement and event presentation was top notch and included loads of fun activations for kids, families and fans of all ages such as:

  • competitions
  • pass the ball
  • face painting
  • giveaways
  • trivia
  • photo opportunities (NRL Steeden ball/NRLW)
  • size me up
  • colouring in
  • trophy photos
  • virtual kick and photo activations

Everyone was having such a brilliant time in the fan zone with the lines moving really well throughout the two hours I spent going from activity to activation….obviously, didn’t do the face painting or colouring in but I can see how much fun my daughter will have when I bring her down for a grand final in a few years time.

The event presentation looked impressive with colourful lighting, banners and bunting throughout the venue and surrounds. There was also plenty of food truck gourmet options outside the ground as well as astro turfed areas, roving entertainers (the 70’s disco crew on stilts- they were outstanding!), craft beer bars and plenty of spaces to sit and take in the festivities.


After I had my fun in the fan zone I headed into the venue and up the ramp to my seats in section 606. I forgot how steep this venue gets and you really have to pace yourself, especially if carrying a tray of beers so I was glad I had my weetbix in the morning as when I made it to my seat I was able to take in my impressive view of the ground. For $50 I was very impressed with my seat purchase and settled in for a while with a cold bevvie to take in the NRL State Championship (Penrith defeated Norths Devils 44-10), NRLW Grand Final (Newcastle won 32-12 over Parramatta) and then the pre-game entertainment before the main match.

It was outstanding to be a part of a new Australian crowd record for the NRL Women’s competition as close to 43,000 fans set this record to watch the Grand Final. Well done to everyone for being inside the venue to watch this moment.

When I went down to get a beer and pie at 6pm the lines were unfortunately really bad with up to 100m of people waiting in lines in both directions and no real line management or idea for fans of where lines started or ended or went for food or drinks so I unfortunately gave up and didn’t get to eat anything at the venue and only bought the one beer in the end. This was probably the most disappointing thing about the fan experience as I love nothing more than getting a pie and a beer but it was just too busy and after 20 minutes in a line that wasn’t moving I decided to give up. The venue staff however should be commended because I saw how hard they were working for fans and they were smiling and being positive. It’s always hard for a venue when at capacity to service every fan efficiently and we have to remember that venues are still getting back into their groove post COVID too so while it was disappointing to not be able to get F&B I can also understand the challenges.

Beers were $10.50-10.90 and included Stone and Wood craft beer. I wasn’t able to see more of the food on show but I heard there was a special event day burger which sounded good!

Pre-Game Entertainment:

Being a huge Cold Chisel fan I was really excited for Jimmy Barnes to be performing as part of the pre-game show and he was absolutely brilliant bringing all the hits and having fans rocking out to the classics. The other performers were equally impressive and the Welcome to Country and National Anthem were also big highlights with the Indigenous man doing the WTC doing such a fine job talking about respect.

The crowd singalong’s of fan favourites like ‘Sweet Caroline’ and ‘Horses’ were quite funny to see while the multiple on field sponsor fan engagement activations at half time were run smoothly and provided some laughs. I feel for the ladies kicking the goals in that competition, it’s bloody hard in the footwear that fans bring to a game not realising how oily the turf is!

The pitch invader that ran on and tried to scale the posts was brilliantly nabbed by security and venue staff and ushered off the field. Thankfully this idiot will now be fined and banned and did not cause any player injuries. Well done to the venue staff here for quickly sorting this out. These people don’t belong in our NRL community.


Once the game was over with Penrith winning 28-12 over Parramatta we made our way back down the ramp and out to the train station to head back into the city. Transport home could not have been more easy and seamless with the lines moving fast and free transport making it simple to get home and end the night safely. I will add that when I asked a cabbie how much it was to get to the city he remarked $150 and told me the meter was off. Very dodgy behaviour and not what fans expect or deserve to see for the fan experience. No sooner had I told him that was ridiculous and unfair for fans, he was swarmed by transport cops or transit enforcement officers (unsure who they were) who heard me talking to him and ordered him to pull over however he did not want to and continued trying to drive away which was quite dangerous as it was packed with fans around him. I commend these officers because they saw that this was wrong and not what fans expect from transport companies.

A big shout out to the National Rugby LeagueAccor Stadium and everyone involved for putting on an outstanding #NRLGF day in Sydney today.

I had such a fun day participating in all the activations, catching up with the NRL community and just being back at the venue for the first time in a few years.

Fantastic event presentation, fan journey, #FanEngagement, fan atmosphere and entertainment. Seamless free travel on public transport, craft beers, food trucks, happy, positive and helpful staff and a brilliant loud atmosphere all made for an epic day.

Well done Penrith Panthers and Newcastle Knights and Parramatta Eels National Rugby League Club fans too.

NRLGF Match Day Fact Sheet 2022

I deeply miss physical match day programs at the NRL so I produced this one-off free NRL grand final fact sheet for myself and fellow fans for the big day. Sadly print media is dying a slow death and soon there won’t be any match day programs from the English football to the cherished AFL Record….hopefully that time is still some time away.

It went down such a hit with fans in our NRL community and I ended up running out of the 50 copies I printed, all of which was just for a bit of a laugh, to have a physical keepsake memory to take away from the game.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


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FanSpace, India’s Leading eSports Fan Engagement Platform, Launches Beta August 15 » FirstSportz

WTT and NFT Technologies create greater fan engagement opportunities

Fans, players experience the Field of Dreams

Five Things to Know: Flavors of the Open, a world-class culinary experience at the US Open

Gambling on the innocence of youth could prove to be Southampton’s downfall

Meet the ‘outsider’ with plans to revolutionise rugby in New Zealand

Levy UK+I revolutionises fan matchday food & drink experience with introduction of ‘Tap + Go’ at Leicester City’s King Power Stadium

New Anfield Road End expansion details, with “underground fan zone

Gold Coast Titans: Down Syndrome Run Out

Given the boot: Warriors cult hero ‘Roger Shoey Vasa-Sheck’ banned from Mt Smart Stadium

NRLW grand final rematch to open Allianz Stadium

AFL MINT: Aussie Rules and NFT’s

More Muslim children joining in Australian rules football through SANFL Bachar Houli Cup

Spotify tests selling concert tickets straight to fans

Manchester City recruit DJs inside the Etihad Stadium concourse areas with playlists selected by fans as part of major revamp… and the new live entertainment feature will be unveiled against Bournemouth


Blue Jays Owners Plan To Upgrade The Fan Experience At Their Toronto Ballpark

Wolves launch My First Match experience

How Mobile Technology Impacts the College Sports Fan Experience

Stadiums gain ground as test beds for new edge computing applications

Qatar’s ground control on alert for World Cup disasters

Vivid: The story of how blind fan Kolby Garrison experiences NASCAR

LA Galaxy and Herbalife Nutrition Continue Longest-Running Jersey Sponsorship in Major League Soccer With Historic New Partnership Extension

The cost of safety: OT for stadium, arena security under scrutiny

Security technology at GSX 2022

Service At Its Best: 4 Ways To Revolutionize Your Customer Experience

Rick’s Sports Corner: Visiting MLB’s Newest Stadium

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Hanover-based Fivestar just launched a highlight app for sports fans

6 characteristics of next-generation loyalty

What Kind of IoT Starter Kit Makes a Venue Smart?

Australian Grand Prix Chooses CENNZnet Blockchain for Fan Experience

‘Unprecedented’ demand for AFLW tickets prompts change to 53,000-capacity venue

PGA Tour aligns with Qualtrics to improve fan experience

Manchester City announce a redesigned concourse area in the South Stand of The Etihad Stadium

Arsenal and Barnsley deal issues put crypto sponsors back under spotlight

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

LA’s divisive Dodger Stadium Gondola proposal gets new management and an updated look


Texas sports officials combat abuse by fans with new ‘three strike’ policy

3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes

15 Stadium-Approved Bags to Bring to Football Games This Fall

Amazon to Bring Eerie-Sounding ‘Palm Scanner Payment Technology’ to SF Whole Foods Stores

Opinion | It’s time for sport to explore and embrace technology

NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data

Disney World Gives its Biggest Fans Something for Free (No, Really)

49ers fans pump up Levi’s Stadium with preseason energy

Look: Baseball Fan’s Interesting Food Choice Is Going Viral

Lusail Stadium, venue for 2022 World Cup final in Qatar, scores highest sustainability rating

LFC tackles antisocial and criminal behaviour in new season

Waitr Rebrands ASAP to Align with New Company Strategy

Deutsche Telekom, FC Bayern Munich to Drive Forward Technological Innovations in Soccer

Unique control headquarters to deal with events in stadiums

Tottenham set to benefit from tech giant’s reveal

Fans slowly embrace Commanders after two-year rebrand

Cricket Australia 5 Year Strategic Plan

‘NBA 2K23’ Claims To Let Fans Authentically “Relive Michael Jordan’s Career”

Manchester City Draw Ire Of Skin Cancer Charity After Tweet Saying Sunscreen Is Banned In Stadium

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

McLaren goes off-road with its HySpeed shoe launch


Another brilliant fan experience and event presentation last night from Brisbane Broncos at Suncorp Stadium culminating with a Broncos win 28-10 over Newcastle Knights.

The Paddock Club outside the ground is always a highlight pre-game with the seating area, food trucks and kids zone while the activations inside with the KIA ‘Beast Mode’ and lighting and fireworks show have stepped up the game day entertainment this year.

The free Broncos trading cards have also been some of the best design work from NRL club land this year too.

Well done to all NRL fans from both teams for being respectful during the Paul Green moment of silence and for the venue for setting up a flower memorial outside for fans too.

#FanExperience #FanEngagement #BrisbaneBroncos #SuncorpStadium #NRL


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Robbie Lyle: The Gooner giving Arsenal’s diehard fans their own voice

The Brooklyn Cyclones hosted an Elaine dance contest for Seinfeld Night and you’re not gonna wanna miss this..

West Ham fans threaten to boycott London Stadium for charging $13 for pint of beer


NBL Trading Cards Return With Topps


Study: Sports fans believe more in-stadium technology will improve live events

Bayern Munich targets US fans to close financial gap with Premier League

AFL freezes finals ticket prices in big win for fans

Gold Coast Titans: Our biggest fans to run out with the team on Sunday

Leeds Rhinos and Oldham AFC hit the holodeck in six-figure deal

Fan tokens and cryptoassets: new and fun but not a consumer law free zone in Australia

Smart logos on sportswear: Driving digital fan engagement

Houston Texans slash concession prices on most popular food and drink items ahead of 2022 NFL season

Fans Ready to Embrace Stadium Digital Future

Exclusive: MLS Sponsorship Portfolio Shows Tech Category Is Fastest Growing

Arsenal reprimanded for second time for fan token adverts

‘We treat fans better when we know more about them’: Why FC Bayern works with Adobe

Scottish football fan behaviour: Pyros, pitch invasions, sick chants and players pelted by missiles – the deterrent is not enough

How To Turn Customer Support Into A Sale

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

MLB returns to London Stadium in 2023 with Chicago Cubs vs St Louis Cardinals matchup

Mercedes F1 Team continues sustainable performance ‘on and off the track’

Why Football Fans Pick The Teams They Do

Football fans reveal how they were scammed by clever fraudsters: ‘Don’t buy tickets on social media’

Asahi becomes official beer of Manchester City

Sydney Football Stadium nears grand opening

Building an ‘ARMY’ of Fans: Marketing Lessons from K-Pop Sensation BTS

TikTok users able to discover and buy tickets in-app via Ticketmaster partnership

NFL Plus: price, preseason games, devices and everything we know about the streaming service

The sisterhood of travelling netball fans comes full circle in Birmingham

Premier League’s fattest fans revealed – and they don’t support a Big Six club

Fans highlights warm welcome as key to match day experience

Adobe and FC Bayern collaborate on a multi-year partnership

Houston Texans unveil Fan First Deals to elevate gameday experience for fans

We asked if gay fans will be safe at the FIFA World Cup in Qatar. This is what the hosts said

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

Leicester’s King Power Stadium to offer first checkout-less hospitality experience in Europe

‘Needs an upgrade’: Grandstand at Leichhardt Oval collapses in terrifying scenes

Macarthur Grassroots Membership a ‘fantastic initiative’ in engagement

How fan-owned football clubs are putting the power in the hands of the supporters

What’s next for the NHL and the Metaverse?

Family Fun on Family Night: Packers fans and families soak in the experience

Verstappen condemns “disgusting” burning of Mercedes merchandise by fans

Spanish football league LaLiga launches streaming service in China

BBC statement on complaints about scrapping of classified football results on the radio

NRL: Introducing Bundy Mixer!


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

F1 launches ‘Drive It Out’ campaign to combat fan and online abuse

For fans, Ticketmaster is misery business

New online NIL marketplace connects fans to college athletes

Everton sign partnership with Fancurve

SA Rugby, Dell Technologies introduce immersive VR Experience for fans

Hibernian Fan Survey: The Results

Little League® World Series Fan Zone to Provide Unique On-Site Experiences in 2022

Disney General Entertainment Presents ‘Journey Into Storytelling’ With Fan-favorite Shows at D23 Expo 2022

‘Bread and circuses’: The first sneak peek at the new Allianz Stadium

Fans get their first glimpse of the $800million Sydney Football Stadium rebuild

Bears’ NFL Fan of the Year application now open

Mercedes-Benz Stadium launches pilot for facial recognition ticket entry

Creative Technology provides LED for Birmingham 2022

Oxford City football club to accept Bitcoin payments

1,000 German football fans to test new 5G app

Three Fatal Falls at Mile High Stadium in Past Seven Years

Challenges of sports stadium security

Global football champions FC Bayern redefine the fan experience

Fan-centric platform Fave launches “fan verification”

Seattle Mariners Hit A Digital Transformation Home Run

NFL ticket sales rise with new record in sight

Creating a culture of exceptional customer service for your business

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

How Bills fans can enter the NFL’s 2022 Fan of the Year contest

Customer Experience Management: How to deliver memorable experiences and create emotional bonds with customers through technology.

Home Run: A Look Back at 5 Big League Pro AV Upgrades for 2022

We now interrupt your angst about the trade deadline for Baby Shark Day

Fans’ faces could become future tickets to Falcons, Atlanta United games

Waitr to Provide In-Stadium Food Ordering for New Orleans Saints

Road To CFB: The Journey To Visit Every College Football Stadium

How Emotionally Intelligent Leaders Use the McDonald’s Paycheck Rule to Calm Anxiety and Inspire True Loyalty

Crystal Palace to tackle antisocial and criminal behaviour

The Hundred to use more stewards and cameras to identify drunken fans

Cricket striving to avoid ‘missing generation’ due to COVID

Rebound to reboot? As soaring inflation drives prices up, construction, concession and operating costs raise concerns. Will fans attend fewer games?

Customer Neglect Is Real And Needs To Be Managed, As Do Customer Expectations.

McDaniel’s path to Dolphins started with a lost hat as a fan

Everton fan who helped refugees takes penalty vs Dynamo Kyiv


Football fans warned to beware of fake ticket scams

UEFA Women’s EURO 2022 Final sustainable food packaging first

FIFA 23: EA Sports promise “more exciting updates” for women’s football fans

Wallabies Legend Bernard Foley On Where Australian Rugby Union Got Is So Wrong, What NRL Do Better

K-pop’s CD problem isn’t going away any time soon

Trying The Most Delicious New York Mets Food At Citi Field

Brazilian soccer club welcomes first Argentinian crypto signing amid economic downturn

LFC reminds fans of additional mental health support for those returning to watch the Reds

Professional soccer club Crawley Town FC signs midfielder after NFT vote


Tally Technology set to drive fan engagement at I-Tech Cup clash between AS Roma and Tottenham Hotspur

A Virtual Entertainment Hub “Meta Stadium”, Offers Dreamy Experiences As A Player & Spectator

Cleaning The World’s Largest Free-spanning Dome – Singapore’s National Stadium


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Cathedral By Populous, A Part Of A Rejuvenation Plan For San Siro Stadium District In Milan

How can marketers do a better job of reaching female fans?

What Steelers fans’ enduring love for Heinz says about the value of stadium naming rights

How the NFL Makes Money

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

How NY Giants plan to blend legacy and reality, renew engagement with fan base

‘The kind of place planners have dreamed of’: the London Olympics site 10 years on

Track looks to pump up US fan base ahead of 2028 LA Olympics

How inflation is affecting your wallet at the ballpark concession stand this season


World Cup to use drones to help protect stadiums

Brands that establish emotional connections earn the right to own the heartland

Emotional connection is the silver bullet for brand loyalty

Free refreshments offer for fan hit by ball during match


Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

Creating community opportunities at ABC Supply Stadium

Rays offer free meals for kids during games through August

Disney Star showcases Cricket Australia for seven years

The Next Phase of NIL: Alabama, Fanatics Announce Game-Changing Partnership

Love football. Protect the game.

Commanders ask for fan input on new fight song, mascot

Mercedes-Benz Stadium will add on-field terraces with lounge seating

New study crowns the UniBol the ‘best fan experience’ in League One

Waitr Becomes Exclusive Mobile Ordering Platform for MetLife Stadium

RS Recommends: Here’s Why Soccer Fans Are Turning to ESPN+ for Live Games

The future of soccer: The sports technologies aiming to revolutionize the Beautiful Game

New Study on Fans’ Attitudes Toward Sports NFTs Offers Teams, Leagues a Roadmap for Success

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

Philadelphia 76ers announce plans for new $1.3bn stadium by 2031

NRL fans respond by buying all Manly Sea Eagles pride jerseys

Changes Coming to Game Day as Result of Fan Experience Committee

PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour

Rovers team up with consumer experts to give supporters a new voice

F1 set to clamp down on fans removing signage in track invasions

Euro 2022: England success bringing more fans to games

MLB All-Star Game Showcased Fan Friendly Technology

MLB Attendance Figures Continue to Trend Downward

Atlanta Braves Unveil $151 Burger, Chance to Buy World Series Ring

2022 MLS-All Star Week Fan Events


Fans seek trust and better understanding of sports NFT market: Research

More than 1,500 3M Open volunteers make the tournament possible

With a spate of 250 tournaments in recent weeks leading to all-time low fan engagement, is a formula 1 style season the answer?

MLB All-Star Metrics: Baseball fans turn out for record-setting All-Star Week in Los Angeles

A World Cup of Innovation – All the technological revolutions at Qatar 2022

The Best Fan Engagement Platforms Every Sports Fan Should Try

Free-to-air coverage: Keeping the game in easy reach for fans


ImagineAR sign first NFL deal for Interactive Mobile Augmented Fan experience with Baltimore Ravens

Bizarre moment footy fan brings a CAT on a leash to the Bulldogs vs Demons thriller at Marvel Stadium: ‘Guess he wasn’t cheering for the Dogs

How one of the world’s top football leagues is using data to stay one step ahead

NFL steps foot in media streaming sector with NFL+

Women are back in the Tour de France, but the race toward equity remains

MLB CMO Karin Timpone Talks Engaging Younger Fans, Metaverse

U.S. Bank Stadium starts selling fan tours for before Vikings games

Authentic Customer Experiences Begin With Quality Service

New Broncos stadium bar will scan your face, pour you a cocktail

Customer Service Tactics That Stand the Test of Time for Customer Retention

As venues and arenas enforce ‘clear bag policies,’ these are fashionable and see-thru

RANGERS FC FAN ENGAGEMENT UPDATE: RANGERS is pleased to confirm details of several new supporter focused initiatives that aim to put fans at the heart of the club.

Toyota Stadium enhances food offerings for Major League Soccer fans

Anfield, Old Trafford, Emirates: Premier League stadiums’ atmosphere ranked by fans

NBA Teams Deliver Personal Experiences To Drive NBA Fan Engagement

Enhancing the match day experience for Town fans living with autism

High Tech Scarves Will Be Part of Fan Experience at Manchester City Games Next Season

PSG’s JP¥100m of retail sales during Japan tour breaks Fanatics’ daily record in Asia

Indian sports buffs can now vote for their favourite team’s jersey using blockchain

‘So many complaints’: Suncorp Stadium’s crackdown on vaping

Why Premier League teams are flocking back to Asia

Respect and rainbows: Manly fans flock to Brookvale

Western Sydney Wanderers Season Fixture Announcement


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Playbook for Turning Sports Sponsorship Into Sales

Tigers launch Environmental Sustainability Action Plan in AFL first

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park

Here’s a Guide to the Dodger Stadium All-Star Game Food Specials

The World’s Best Restaurant Is Hidden In A Football Stadium

Club brands are sacred for sports fans. How can designers avoid a negative response?

MLB draft undergoes an L.A. facelift with an eye on fan growth

The major political parties have a membership problem. Footy club marketing might offer some solutions

Brands hope to score big during MLB All-Star week

The rules of the game: how is football focused marketing evolving?

NBA takes minority stake in 15 Seconds of Fame video startup

Sports Technology Market Size Worth $65,419.5 million By 2028

3 top skills this customer service executive uses every day

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events

Bills Reveal New Stadium Details: ‘Intimate and Intimidating’

Stadium Safety and Security

Drone spotted flying above Yankee Stadium during Yankees-Red Sox game

World’s second-largest PV system on a stadium roof reaches completion

Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented

How to Go Vegan at Coors Field This Baseball Season: Coors Field Has Vegan Options for Colorado Rockies Fans

NFL’s Mission: Reach As Many Fans As Possible

With average tennis fan in their 60s, how can Wimbledon court a younger audience?

College Football Analyst Names Biggest ‘Cult’ Fan Base

The Dark Side of Fandom

Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community

‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club

China remains the world’s largest e-sports market despite gaming crackdown

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

Manchester City launch metaverse experience through Roblox partnership

NBA presents NBA Team Partnership Awards for 2021-22 season

In a fickle new era of sports, loyalty is always up for sale

‘MLB Play Ball Park’ Fan Experience Set to Open Saturday

This was interesting to read: AvoEats by Avocados From Mexico™ Brings Hungry Sports Fans Fresh and Innovative Fare

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Arsenal Innovation Lab Selects Eight Fan Experience Startups

Tennessee Titans’ Nissan Stadium and Zippin to Launch Five Checkout-Free Stores In Time for Pre-Season

Australia’s NBL schedules game for Christmas Day

As sports enter the metaverse, could brands win big?

A year after the Games, a new life begins for Tokyo 2020 venues

China is Building the Stadium of the Future the Stadium of the Future

Sports fans are watching more games than ever through their mobile phones, study finds

Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements 

MLB All-Star Game Showcased Fan Friendly Technology

Liverpool FC kicks off YouTube subscription model

Celebrating the ten-year Green & Gold Runway to Brisbane 2032


City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval

AFL hits record as fans flock to sign up

Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball

The Barassi Line: a globally unique divider splitting Australia’s footy fans

Footy Skills Lab levels the playing field with new accessibility features

Cbus Stadium gets the big picture

While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

Companies are using AI to monitor your mood during sales calls. Zoom might be next.

Timber Rattlers offer peanut-free games

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Younger consumers lack loyalty, so how can brands retain them?

All-Star Game Fan Festival Opens at LA Convention Center

NFL’s Mission: Reach As Many Fans As Possible

America’s favorite family outings are increasingly out of reach

100 year old Raiders fan ready to blow the Viking Horn

State Of Origin III, QLD vs NSW, NRL, Suncorp Stadium, Brisbane, 13/07/22

State of Origin at the Cauldron is always something special but last night at Suncorp Stadium will go down in history as one of the great nights in Queensland Rugby League Maroons history.

A huge shout out and praise to the National Rugby LeagueQueensland Rugby LeagueSuncorp Stadium Stadium and all the catering and cleaning staff plus of course the players and fans who put on this spectacle at Lang Park together last night.

Starting the fan journey on a chilly night in Brisbane (12C 🙂) I made my way into Roma Street Station via free included public transport on the train and walked down a pumping and lively Caxton Street a few hours before kick off.

Making my way into the fan zone past the giant QLD and NSW inflatable heads it was impressive to see the quality event presentation on show with QLD members able to collect free hats as well as specially designed cane toad head pieces as part of the Kane’s Crew QLD cheer squad.

The fan zone was alive with skills drills games for fans young and old featuring sponsor activations from Coates , Chemist WarehouseYoui Insurance and Hisense Group while once inside the ground the welcome to country, indigenous dance and player line up announcements looked incredible, especially with the light show, fireworks and vibrantly colourful light up posts (why haven’t we done the latter sooner!).

A special shout out to the staffer who helped a young fan reunite with his mum after momentarily getting caught up in the exit while on that topic, it couldn’t be easier to leave the venue and walk up Caxton Street or to Milton station to get away and catch free public transport home post game. Just makes the end of the night seamless and positive.

An absolute edge of your seat action packed thriller and one where we got to say, ‘we were there!’ ….how good is it to be back full strength with live sport!

Well done to all involved 👍

Some insights into kids at school today across grade 2-6 on #Origin last night from big lunch playground chats:

– Majority had to go to bed by half time/9pm (mums call they said) so is an earlier start time something to consider? Unlikely…
– Most were shocked by the biff
– Ecstatic with the game + plays + action ‘Ponga was unreal!’
– Biggest audience 10-12 years (younger kids not as interested)
– Increased knowledge of HIA/concussion issues/concerned for players welfare especially Cobbo whose highly rated by kids
– More girls than boys excited by the match (many coming on they say from having watched NRLW and Women’s origin)
– Wanted to know what the hell the weird thing was fans were wearing on their heads…. Kane’s Crew canetoad hats!
– Pizza was the standout takeaway meal 🍕
– Many had family parties/neighbour get-togethers
– Few said they would now ask olds to take them to an NRL game
– Most watched via FTA TV with family but some older kids watched via streaming on mobile
– Thought the pre-game light up goal posts were a cool feature
– Thought I was rich paying $90 for a ticket before I told them that was the cheapest on offer!
– Loved the stats on tv of player speeds
– Could name majority of players from both teams not just Queensland Rugby League
– Ponga the absolute stand out hero that they love
– None of them knew who Powderfinger were haha 😆

Was great to see so many boys and girls run up to me today while kicking soccer balls (still the most popular lunch time sport no matter what school I’m at!) to ask what the atmosphere was like at Suncorp Stadium and tell me their thoughts on the big match. Kids often have a very interesting take on things that some of us oldies might not think about.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Populous and PWR build world’s first esports training facility in Fortnite metaverse

Sports sponsorships sealed amid market turmoil as Man City inks deal with OKX

Checkout-Free Food & Beverage Experience Coming to Kyle Field

DraftKings Will Open Sports Bars to Create Betting Venues

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Dodger Stadium concession workers threaten strike ahead of All-Star Game

F1 must act hard on abuse – no fan should ever attend a GP and not want to go back

A Concession Stand Preview at Globe Life Field: Nacho Stacks and Brisket Egg Rolls

5 simple ways to improve customer retention and satisfaction

BOC-ING MAD ‘Catastrophe waiting to happen’ – Huge crack appears in stand filled with thousands of fans at Boca Juniors stadium

New formulas to engage with fans in an evolving football landscape

Patriots fans among happiest in NFL according to study

Custom shoes, 3-D figures part of NBA Summer League fan experiences

2022 sports industry outlook: Scouting the biggest trends in sports.


Some Hoops Fans Still Wearing COVID-19 Masks (Voluntarily) At NBA Summer League; Saturday Attendance Hits 17,022 In Las Vegas


AI will help referees make offside calls at 2022 FIFA World Cup

New Survey Shows Arsenal Fans Among Biggest Game-Day Binge Drinkers, Drug Users, Obviously

Ranking the 16 Best Stadiums in Europe for Fans to Visit

Adam Wainwright sets up another scavenger hunt at Busch Stadium

Amazon gives its smart shopping carts an upgrade and expands its checkout-free tech to a college football stadium


Thirty fan ideas to improve the NFL

Beer ‘Won’t Be Served Inside The Stadiums’ During The Qatar FIFA World Cup

Skip the line at T-Mobile Park at the new Walk-Off Market

Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

Brand Loyalty: How To Gain Devoted Customers and Support Revenue Goals (+ Examples)

5 best practices for customer journey mapping

The state of customer care in 2022

A Sikh man becomes the first fan ever inducted into the NBA Hall of Fame

YouTube, MLB renew streaming deal for 15 games


FIFA World Cup Qatar 2022 will be first carbon-neutral tournament

Matches at a 4,700-seat stadium — Are UEFA and the FA selling women’s football short?

Hawai’i’s Historic Aloha Stadium to Be Demolished

PopID Wants You to Ditch Your Cards and Pay With Your Face

WNBA All-Star Weekend Will Debut Fan Festival Featuring AR Activations

Gillette Stadium to Implement Evolv AI Weapons Detection Systems

Future of Sport Lab Accepts Eight New Startups Into Incubator Program

Venue Next, Ticketmaster to Bring Contactless Payments, Mobile Ordering to Smartphones

Is Good Customer Service a Thing of the Past? It Doesn’t Have to Be.

How Buying A Ticket To A Nascar Race Is About To Change Forever

Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

Real Sociedad want to connect with their fans and launch their Fan Token

NBA Introduces ‘Metaverse Coach’ at Tech Summit as Adam Silver Details Future Fan Experiences

TikTok strikes content deal with PGA Tour, DP World Tour and The Open

Dolphins Fan Misses His Own Jumbotron Marriage Proposal

FC Barcelona’s Sale of Fan Tokens Nets $1.3 Million in Single Day

Brands urged to “Switch on Genius” to engage and convert sports fans

Fobi Releases Case Study Highlighting Digital Ticketing and Venue Access Success at the Oscars

Globe Life Park Doubles Down on Vegan With Plant-Based Food and Lab-Grown Meat

Everything You Need to Know About the Dolphins’ $500 Million Stadium Renovation

Partly cloudy: While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

FIFA considering installing cameras in dressing rooms during 2022 World Cup in Qatar as they aim to bring fans closer to football players – Reports

How a TV gimmick became F1’s latest secret weapon

“For any tennis fan, Wimbledon is the ultimate experience” – A fan account of watching the world’s most prestigious tournament

SW19’s other high performers: winners announced


Muslims came to MetLife Stadium to celebrate prayers at Eid al-Adha



Fans turn Wimbledon quiet rooms into hideaways for inappropriate time

How 5G is elevating the esports fan experience

Liverpool supporting this family and young fans

Sydney Swans AFLW launch epic FIRST HAPPENS ONCE campaign

Socceroos launch AUS POST stamps celebrating 100 years

Horizon Summit: Why the Influencer Space Is Key for Sports Brands Hoping To Capture Gen Z’s Attention


Verizon makes $80M investment leading up to Super Bowl LV

Sports fan crossover: Panthers night at the Durham Bulls is July 23

Building Your Loyalty Program For The Future

Verizon Furthers 5G Deployment at NBA, NHL Venues

Customer Service and Success: What they are and why marketers should care

Amid more wins on court, Timberwolves and Lynx use tech to fill seats

T-Mobile Goes Big for Fans this MLB All-Star Week With More Than $150K in Fan Giveaways, 5G Batting Practice Experience and More


Tech innovations improve high school athletics, from football helmets to stadium lighting

Jagger: Abba concert offers ‘technology breakthrough’ for bands like The Stones


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Kings tease first wave of renovations coming to Arena for Fall-2022

EXCLUSIVE: First-hand look at UFC X, a two-day fan experience

New Study from StrategyR Highlights a $15.7 Billion Global Market for Smart Stadiums by 2026

Football fans can stand at new Wembley for first time from next season

A sign at a Chicago Bears game in 2019 probably saved a Louisville-area man’s life

People taken aback by food and drink prices at Wimbledon


Companies With Outstanding Customer Service

How to Combat the Death of Customer Service in the Digital Era

The Hundred creates virtual Minecraft stadium to appeal to young people

The Top Customer Service Trends for 2022: New Service Channels and Challenges

Inside the technology that will change FIFA forever Creates Interactive Viewing Experience for Live Events With Multi-Angle Broadcasting Platform

Buy me some peanuts and crackerjacks and souvenirs and … Diamondbacks named most affordable for fans

What Are Crypto Fan Tokens and Why Are They so Important to the Crypto Market?

Why brands are obsessed with building community

Premier Lacrosse League: We’re giving fans power to change the game

Marshall Athletics launches first Fan Committee

Wimbledon 2022: AI Operations Inside the Control Room 

Concert Tours Are Cutting Carbon Footprints in Creative Ways

The Great NFT Crash, Sports And Future

Mets See Wicket’s Facial Ticketing as Beginning of ‘Inevitable’ Facial Recognition Journey

The Best Food At Houston’s Minute Maid Park

Stadium and arena experts launch AV and acoustics agency

How to Eat Healthy at the Ballpark

How do you feel about the ban on tossing peanut bags at Dodger Stadium?

Los Angeles Dodgers Peanut-Pitching Vendor Banned From Pitching Peanuts To Fans

Research: Sports venues can be hotter than weather apps show


Football Fans Could Face Drug Tests If Arrested

FIFA unveil a TENT CITY to offer fans accommodation for the Qatar World Cup… but the camping experience will still cost supporters £350 PER NIGHT as part of a ‘fan village’ experience

Creative storytelling and emotional connection are the most important elements in keeping brands alive

New ticket technology: “The TV Button”

How are Major Brands Tapping into the NFT Market?

The gaming industry calls out toxic fans

Poll: NIL not leading to big change in fans’ enjoyment of college sports

Cowboys criticized over deal with gun-themed coffee company



Optus Stadium has been named as the Venue of the Year at the Stadium Business Awards


MSL wins Stadiums Queensland POS contract for The Gabba and Suncorp Stadium


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The palm cockatoo should be Brisbane Olympics mascot – imagine a stadium full of big crested hats and drumming on seats

How IBM Watson is set to serve up a smart fan experience at Wimbledon 2022

Why seeing the whites of driver’s eyes is F1 and NASCAR’s biggest difference

The F1 fan engagement mentality that surprised a Daytona 500 winner

Why sport needs professional leaders to guide its future

The Bayou Cat Crew helping strengthen fan and athlete engagement from NIL

ICC Women’s cricket world cup 2022 sets new digital engagement benchmark

Why the AFL is having a crowds CRISIS as the number of fans attending games drops to its lowest level in 27 YEARS

2022 Stanley Cup Final: How Blink-182’s ‘All the Small Things’ became a big deal for Colorado Avalanche fans

ASO brings in Waze to enhance Tour de France fan experience

The tech game is boosting player goals

Qatar offers artistes stage to showcase talents at World Cup

Video captures horrific moment stadium collapses at bullfight, leaving hundreds injured

The NHL Partners With Sweet to Drive Fan Engagement with NFTs

2022 Women’s Cricket World Cup content generates 1.64bn views across ICC channels

Sports Fandom Increases, Powered By New Digital Platforms

Line call: the Wimbledon ticket queue is back – and tennis fans couldn’t be happier

How NFT.NYC Grew Into The Super Bowl Of NFTs, According To Its Co-Founder

NHL to Launch NFT Platform With Eye on Fan Engagement

SA Rugby president overjoyed with lifting of stadium restrictions: ‘Life’s back to normal’

An Engineering Marvel: Tottenham Stadium Moves the Entire Pitch

LFC provides additional mental health support for fans

Cowboys issue fresh warning to XXXX Derby fans

Opinion | Why conversational AI is the future of fan activations

GameOn launches first-of-its-kind fan engagement focused chat experience with Milwaukee Brewers

‘Best job’ for sports fans opens up as firm looks for worker to test biggest events

Want to enhance fan experience? Start off with a better refund policy

West Ham United boosts online fan experience with Mapp tech

Commonwealth Games Australia partners with Komo to launch digital fan hub

Excessive fan engagement at the footy not ‘fan-tastic’

Sports in the Metaverse: Key Considerations

Colorado Avalanche and Coors launch beer made from venue ice shavings

Optus Stadium AFL Eagles to State of Origin NRL time lapse video

The Ultimate Queenslander NFT

Cyberattacks: Notoriety and revenues make sports organizations targets

What can brands learn from Glastonbury?

History of Baseball Stadiums: Part One – The Good “Old” Days

History of Baseball Stadiums: Part Two – “Domes & Astroturf”

ECB officials concerned over cocaine fuelling crowd trouble ahead of England-India Edgbaston Test

Each MLB Stadium’s 2022 Offering, Worst To Best

7 Top AI Trends in Customer Service 

How To Transform Your Customer Service Experience

Avalanche fan barred from Ball Arena for sprinkling friend’s ashes on the ice

The Top Five Reasons Customers Don’t Come Back

‘Stop treating loyal fans so callously’: Man United supporter slams club for terminating father’s season ticket for missing deadline by a day

Atlanta’s Mercedes-Benz Stadium recognized for zero waste efforts

Yankees bleachers fans lose their minds over girl’s water bottle flip

Wembley Stadium up its game with a d&b sound solution

NFL vs. covid: A study finds that with safety measures in place, 2020 stadium openings had no impact on local case rates.

Populous Teams up with Leading Audiovisual and Acoustics Professionals to Launch Experience Studios

Wimbledon Residents Protest Against Fans Having ‘Sex Parties’ In Local Area

Gophers football players will grant special fan access this year — for a $199 fee

FC Porto is the First European Football Club to Enter into the Metaverse with Upland Agreement

Wimbledon ‘Virtual Hill’ gives fans worldwide flavour of championships

Sky Sports will tell punters and viewers about the environmental impact of their favourite sporting events this summer and will encourage them to make their match-day habits lower-impact.

10 types of fan: from browsers to collectors and cult fans

LaLiga Tech Launches Startup Competition for Fan Engagement

Wimbledon looks to engage younger fans with virtual Centre Court on Roblox

NFL to Host First Official Events in Africa With Talent Search, Fan Engagement Camp in Ghana

Manchester Venue Trials FinGo’s Naked Payments Technology

PlayStation launches new subscription service at double original price – can it win over gaming fans?

Why captions are suddenly everywhere and how they got there

West Ham United football club launches hyper-personalised fan experience

NHL seeing growth in female and young fans

Warriors set for emotional homecoming after more than two years amid NZ Covid changes


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

How the St. Louis Blues are turning to startups to bring new technologies to fans

FIFA Announces 16 Host Cities for 2026 World Cup

MLB News: Rob Manfred Wants Fans to Be Able to Watch More Games

What fans want to see from MLS’ new partnership with Apple

Product spotlight: Sports, venue and entertainment security

Customer service seems to belong to a bygone age

NHL Launches AR Replica of Stanley Cup Trophy for Fans to Experience

Sports fans beware: Counterfeit NHL merchandise on the rise during 2022 Stanley Cup Final

Why Avalanche fans sing Blink-182’s ‘All the Small Things’ during every home game at Ball Arena


PPG Paints Arena to implement analytics for smart cameras to monitor fan experience

Drive to Survive’s reach goes beyond F1 fans. Now, other sports want to copy show’s success

How New York Mets Enhanced Fan Experience at Citi Field

F1 Teams Deploy APIs for Edge on Track, in Stands

Sports Fans Twice as Likely to Buy Bitcoin, Ethereum, NFTs

The ever-evolving IPL Fan is looking for more inclusion and skin in the game

The story behind Sevilla’s technology-driven mission in Indian football

Finance expert gives first-hand account after experiencing Spurs’ premium virtual tour

Not Metal Enough – A Psychological Perspective on Gatekeeping Read More: Not Metal Enough – A Psychological Perspective on Gatekeeping

NFL aims to reduce messages to fans from over 4 billion in the past year

National Rugby League Could Introduce Ball-Tracking Technology in 2023 Following Successful Trial

“IPL will become No.1 sports league”: Lalit Modi believes investment in digital will make IPL the best sports league in the world

Reformation is bringing sustainability to the $400 million market for concert merch

Put your fans first and entertain always: Jesse and Emily Cole spent months chasing customers after buying an independent-league ball club in Savannah, Georgia. It didn’t go well until they started doing the opposite of normal

Jessie Ware champions wearable tech making live music accessible for Deaf fans following successful trial stage

Biggest stadium ever? Artist shows what a 1,000,000-seater arena would look like

NFL: Ranking every stadium from ‘Cream Of The Crop’ to ‘Bulldoze And Start Again’

Milwaukee Brewers launch new fan engagement chat experience with AI technology

Security Lessons From Protecting Live Events

From New York to Mumbai, Fanatics to Dream Sports, and NFTs to connected fitness… breaking down the sports tech investment scene

5 Ways Technology is Revolutionizing Customer Service 

3 In 4 Consumers Walk Away If Customer Service Is Poor

Football clubs slammed for taking advantage of fans after hiking season ticket prices

Fans Promised 50% Refund For Cancelled 5th T20I But People Are Pissed With ‘Shameless’ BCCI

American Express creates bespoke experiences at Wimbledon

NHL’s Pittsburgh Penguins to Enhance Fan Experience with Smart Camera Applications from Azena

2022 Kantar Fan Engagement Study

Wimbledon, IBM Launch Digital Platform for Player Insights

Women’s State of Origin at Canberra Stadium is more than a game

Champions League: Disabled fans treated like animals – French Senate told



Wimbledon hoping big data will improve fan experience


About half of the UAE’s sports fans prefer watching women’s sports to men’s

The growing relationship between crypto and sport

LaLiga Tech Launches Startup Competition for Fan Engagement

Opinion | Which moments matter most to a sports fan?

Women’s football fans enjoy WSL but unhappy with refereeing, survey finds

6 customer service experience trends to watch in 2022

Fan Engagement Friday: News from around the grounds 27/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

AFL, Reddit announce world’s first sports partnership for Reddit Avatars

NHL mixed reality event

Football fans, rejoice: Stadium internet speeds are set for a significant boost

NFL Fan Rankings: Washington Worst?!

The Best Customer Service Software of 2022 Has Been Revealed by End Users

Sports Business Journal names Climate Pledge Arena sports facility of the year

Ordr Keeps Fans in the Seats, All by Making Food and Merch Only a Tap of an App Away

Fans Can Now Win the Stanley Cupple by Playing the NHL’s Version of Wordle

Football fans convicted of taking cocaine at matches could face five-year stadium bans

NTT reveals new data boost to improve IndyCar fan experience

‘The end goal is to turn fan engagement into fan monetisation’: Sportradar’s data-led approach to capitalising on the US$270bn sports betting market

Arsenal corner flag: Using data to reach club’s 750m fans

Populous Projects Win Facility of the Year, Event of the Year at 2022 Sports Business Awards

WNBA Fans Criticize Coinbase Sponsorship Amid Market Crash

FA investigating pitch invasions, condemns ‘anti-social behaviour’ from fans

Nine Techniques To Keep Customer Support Conversations Productive And Positive

Tottenham’s Todd Kline talks stadium naming rights, NFTs, and thinking like a “content creation machine”

Virtual stadium developer plays in $3.2 million to up the game of e-sports in metaverse

Sports venues create quiet refuge for fans with sensory needs

Sensory rooms becoming more commonplace in sports venues

Building Long-term Loyalty Through Incentives

NBA Top Shot Reaches $1B in Sales Amid NFT Market Downturn

The Crypto Market’s Impact on Sports Sponsorships

Adam Silver Says NBA Fan Aggression Not Caused by Sports Betting

LaLiga to build official metaverse for fans and partners with TVM

Top 5 Customer Service Skills To Encourage In Your Staff

Customer Experience Trumps Even the Best Technologies

F1 trials paddock robots to help fans in hospital meet drivers

Qatar’s ‘Dr Cool’ keeps World Cup stadiums chilly with solar-powered AC

Manchester City FC Partners with Quidd to Launch New NFT Collection

Blockchain, crypto set to take sports industry beyond NFT collectibles

Drama and atmosphere should be the only metrics in Australia’s stadium wars

Japan’s pro sports teams find use for empty stadiums

Yokohama BayStars baseball team offers home stadium’s private boxes to teleworkers

In first year with fans at Allegiant Stadium, the no-show rate was 14.3 percent

Proceeds from recycling at Mercedes-Benz Stadium builds new homes on Atlanta’s Westside through new program

Is Customer Loyalty Dead?

World Cup host, Qatar with air-conditioned stadiums to serve as a model

Dazzling But Empty Stadiums a Symbol of China’s Fading Football Dream

Prices are surging, but fans are still paying top dollar to watch live sports

Placemaking, legacy and the 2032 Games

A 2022 blueprint for customer service excellence

How to Identify the Pain Points That Make Customers Decide What They’re Going to Buy

At Your Service: How To Wow Your Customers By Creating New Revenue Streams

Case Study: Real-Time Fan Engagement Explodes With Live, Local Access to NFL Draft

USGA Announces Fan Offerings for Women’s Open

Major League soccer club Columbus Crew gains the Edge

UofL announces WiFi, gate entry upgrades to Cardinal Stadium driven by fan feedback from 2021

Manchester City on taking the ‘City DNA’ global

Eagles become 1st team to expand fan outreach efforts to Africa

‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

5G to Transform Fan Experience at Indy 500

Cavaliers on Top 25 Most Innovative Teams in Sports List

The rise of the always-on mobile user and implications for customer service and retention 

The Verdict Is In: Customer Service Isn’t Human Enough

A Golf Fan Just Got A Deal With Michelob

Deloitte 2022 Sports Industry Outlook

Avoid these common mistakes to create real customer loyalty

FC Barcelona, the world’s most innovative team according to Sports Innovation Lab

Old Trafford will have ‘fans, not corporates’ at its heart, promises architect tasked with redevelopment

Fan Engagement Friday: News from around the grounds 20/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Q&A: Behind the scenes of construction on Geodis Park

Take Me Into the Metaverse, Take Me Out to the Cloud: The Atlanta Braves Have Transformed Their Stadium Into a Web3 Wonderland

Real Madrid Creates Digital Replica of Santiago Bernabeu Stadium for Fans

The Game-Changing Tech Trends In Sports.

Empty seats, feral cats, angry fans: Oakland A’s push for new home as crowds stay away

5 tech things: Robots and drones debut at sporting events

Aramark debuts mobile ‘smart store’ at Stanley Cup Playoffs

Here’s How To Maintain Customer Service, Even When You’re Short-Staffed

Telstra, Google and Accenture bring 5G enabled augmented reality to AFL

Just QUARTER of fans support their local football team with most basing it on family loyalty, stadium or even club KIT

FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

Can’t attend Truist Park? Visit digitally!


How Innovation Keeps Sunday Night Football the No. 1 Show on TV 



Is European Football Becoming American Soccer?

Transactional loyalty programs not a consumer favorite

Arsenal reveal how they use data to boost fan engagement

Pepsi, Pizza Hut put soccer fans in Paul Pogba’s shoes with AR game

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

Nascar Selects Fan Engagement Platform, Pickup, to Help Accelerate Motorsports Content Gamification Strategy

NFL Legend Involved In First Fan Controlled Football Trade

Genius pro tournament gives fans $2 beer for every birdie

Baseball’s Streaming Push Leaves Fans Scrambling to Find Games

How we mapped Marvel Stadium using 5G with Google and Accenture

Women’s Sports Fans: Where the Hell Are You?

What will sports marketing look like in 2022 & 2023?

Long Wait Times and Dwindling Patience: The Top Customer Service Frustrations in 2022

The NBA’s Golden State Warriors use data to optimize the fan experience

NBA launches Meta Quest VR environment to engage fans during playoffs

Fans sue Jets, Giants and make a good point

AT&T Is Bringing AR Content To Live Sports Games

How AR and VR are transforming customer experiences

Experts Claim That The Future Of Esports Lies In The Cross Section Of Crypto And NFTs

How next-gen networks can win over a legion of sporting fans

The Loneliest Team in Baseball With the Oakland Athletics having gutted their roster and flirted with Las Vegas, their once-loyal fans appear to be in revolt.

Why do stadium stands use membrane & fabric structure?

Understanding Customer Experience in 2022

Uber adds electric cars and stadium food to its menu

The Best (Worst?) MLS Stadium Food For The 2022 Season

What can marketers learn from gaming communities?

Women’s FA Cup Final Sets Competition Attendance Record

How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

Fan falls through Detroit footbridge on way to Tigers game

These Are China’s Ten Brand-New Stadiums That Will NOT Be Used for the 2023 Asia Cup

Mansfield Town Stags win Family Excellence Award

Australia: A roof that weighs as much as 333 elephants!

NFL Fan Rankings: Are Patriots No. 1?

3 Common Customer Complaints and How to Address Them

You’re Never Too Old to Be a Fan

Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium

How do African football stadiums stack up against each other?

Why aren’t the Oakland A’s trying harder to fill their stadium?

Swindon Town awarded Gold Status in 2021-22 EFL Family Excellence Awards


Road to CFB: Visiting Every Division-I College Football Stadium

UEFA ticket policies in spotlight for European finals

Gold Coast Titans NRL mascot and stadium illustrations from Sport Design Australia

$18 beers and $16 salads await fans at 2022 PGA Championship

Raccoon caught in the stands at the Vanderbilt vs Arkansas series!


A-League debuts IZUZU D-MAX Ball Ute

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