A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FIFA Women’s World Cup organisers hope to inspire young female football fans across the Tasman

Checkout-free market offers alcohol, hot food at Mercedes-Benz Stadium

A rivalry bigger than cricket: India and Pakistan fans rejoice in an MCG encounter

Tasmanian Labor calls for statewide vote on proposed $750 million stadium in Hobart

SeatGeek’s first-ever national ad campaign is an energetic homage to sports superfans

Mumbai City FC partners exclusively with DreamSetGo

Lays Is Back At Surprising Snack Fans with Limited Edition Flavors for the FIFA World Cup

Soldier Field adds cloud-based parking system in effort to improve fan experience

Metricon Stadium to change its name after builder fails to renew Gold Coast Suns sponsorship deal

Six Nations Rugby debuts Sportable Gilbert Smart Ball in Autumn Nations Series

NBA looks to tap further into emerging technology with Launchpad program

Social media emerges as primary fan-engagement platform for sports fans

American Express expands global venue presence across the country

Marseille fan faces attempted murder charge for crowd unrest

When Cultures Connect: Hip-Hop & the WNBA

How McLaren is taking high-tech connectivity to another level

Saracens lacking safety certificate to admit 10,000 or more fans to stadium

Supporter feedback shaping Molineux matchday experience

Buried or reborn: can a heritage building survive a mega stadium?

Sports Matters 2022 | How sport must change to engage younger generations

Bolton Wanderers ‘leads the way’ in backing Against the Odds campaign

Chicago Bulls tap Klarna for in-seat merchandise deliveries

Amazon creates exclusive Thursday Night Football experience for randomly selected Valley fans

10 to watch in sustainability

NBA stars team up with Wicked Kitchen to launch vegan concession stand

How Should Global Brands Engage Gen Z During The FIFA World Cup?

Premier League dithering and a reliance on blind loyalty from fans

FIFA World Cup in Qatar: AC stadiums show how technology is shaping sports

GameOn Technology Launches New NBA Chat Experience with the Houston Rockets

Imagine AR announces premiere of Baltimore Ravens immersive fan experiences on mobile app

Seattle’s Climate Pledge Arena Gets More Sustainable With Impossible Burgers and Meatless Subs

Yondr’s phone-free concerts: are they here to stay?- Kate Smith, Darrick Wood School

Racing Club Create Breastfeeding Football Shirt

That’s a wrap! Term 3 in Fans & Community

Fans ‘fed up’ with ‘hypocritical’ athletes

Struggling for Viewers, LIV Golf Looking to Produce a “Drive to Survive” Series

The high cost of being a sports fan


Portland Trail Blazers to Use Interactive Media Platform Sparx for Fan Engagement, Platform Offers Polling, Predictive Questions, Trivia

Fan Tokens of Peruvian, Spanish and Brazilian National Soccer Teams Rally as FIFA World Cup Nears

Winnipeg Jets’ New App Was Designed With Fans in Mind; Inside How the Team Incorporated a Loyalty Program Tied to the Community

FC Edinburgh slash ticket prices after admitting fan experience is ‘not ideal’

How The LA Clippers’ Partnership With Globant Will Revolutionize The Fan Experience

Reading FC boss Paul Ince highlights importance of fan engagement: ‘It was important to bridge that gap’

LGBT football fans told to be respectful at Qatar World Cup


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Barcelona fans take legal action over Lionel Messi’s transfer to PSG

Tim Winton urges Fremantle Dockers to drop Woodside Energy sponsorship

After The NBA Japan Games 2022, Japanese Fans Are Hungry For More

Indonesia to demolish football stadium after deadly stampede

Minnesota United Relies on RTS Intercoms to Create Ultimate Fan Experience

Golden State Warriors and Chase Center elevate immersive fan experiences with Aruba Wi-Fi 6E

How FIFA and Roblox Are Collaborating to Elevate the World Cup Fan Experience

WNBA Commissioner Cathy Engelbert discusses viewership, streaming, Brittney Griner, and more

Fandom, the world’s largest fan platform, unveiled its 2022 State of Gaming report

A-Leagues announce partnership with Komo Technologies

DoorDash launches in-stadium ordering with Golden State Warriors

Soccer Qatar World Cup will have areas for drunk fans to sober up, chief says

ICC unveils world first digital experiences that take fans closer to the game

StatusPRO and Green Bay Packers bring NFL PRO ERA experience to fans at 2022 London Games

Amazon One Technology Growing At Seattle’s Climate Pledge Arena

L.O.L. Surprise! kicks off FIFA World Cup Qatar 2022 collaboration

The Golden State Warriors Have Become the World’s Most Valuable Basketball Brand Thanks to 3 Factors

With an offseason to prepare, Kraken expect better game-day experience for fans

Technology Innovations of the 2022-23 NBA Season

Meta debuts first Premier League sports apparel for avatars with LFC

Innovating For The Sports-Crazy Customer

ICC T20 World Cup starts, ICC launches 5 amazing innovations to take cricket fans closer to the LIVE MATCH ACTION

Titans, Nashville Strike Deal for $2.2 Billion Domed Stadium, per Report

Sohrob Farudi on redefining the level of control in the fan experience

Brooklyn Nets Debut the Brooklyn Way

‘#1 Sabres fan’ gets special game-day experience for her 80th birthday

6 emerging threats and trends in venue security

LA Clippers Launch ClipperVision, With Six Different Live Streams Available Direct-To-Consumer

Building The Best Matchday Menu in Sports

Climate Pledge Arena extends use of Amazon One service

Optus Stadium introduces plastic-free cups for all drinks as WA moves to ban and replace single-use items

Immersal’s 5G AR horse racing tech bids to enhance at-track experience


5 technologies to redefine the consumer journey for the FEC of the future

NFL’s ‘Por La Cultura’ campaign seeks inclusivity; league addresses controversial logo

Two Fresno State fans injured by falling glass after coach punches out press box window

Dolphins Clever Stadium Design Has Created A 30° Temperature Difference Between Home & Away Sidelines


Scottish nightclub relies on ravers body heat to generate venue’s power

Oriole Park at Camden Yards has been crowned for having the best sports stadium food

Hong Kong Sevens: 23,000 tickets sold but stadium food ban ‘reducing demand’

12 Old-Fashioned Ballpark Foods You’ve Got To Try at Least Once

LFC tackling antisocial and criminal behaviour

How to build a fanbase from nothing in 2022

NBA venues go big on Zippin powered checkout-free stores

Which Team Has the Most Expensive Beer in the NBA This Season?

This NBA Team Helped Erect a Vegan Concession Stand at Their Home Stadium

Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience

Every NBA team’s Super Fan

Rakuten becomes the NBA’s secret weapon for winning fans in Japan

How the Milwaukee Bucks fan experience is changing, including the beer: Q&A with Peter Feigin

F1 Arcade venue offering fans the ultimate racing-themed experience set to open in London

United Center unveils new fan experience ahead of Bulls, Blackhawks home openers

LA Clippers offer live in-market NBA games on new DTC platform

MLB Walk-Up Music Spurs New Category in Stadium Sound Systems

Next Woman Up: Kristi Johnson, Director of Security for the Arizona Cardinals

Dubai launches first ever World Cup fan zone for social influencers

ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans

How to leverage sports communities for brand engagement

NSW pubs and clubs to expand use of facial recognition technology in gaming areas from 2023

NFL kicks off ‘greening’ project, plants 57 trees at Phoenix park ahead of Super Bowl


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


Cambridge United to establish ‘fan led’ Shadow Board 

ICC launches world-first for cricket: Digital collectibles to be created as iconic moments happen

Penguins Have One Of NHL’s Most Dedicated Fan Bases: Study

Budget caps, cranes and confusion: F1 risks losing new fans after latest chaos

Australian Open 2023 targets record 900,000 fans

Google deal would see Daniel Levy complete Tottenham Hotspur Stadium naming rights masterstroke

LATEST STADIUM DRONE FOOTAGE | New aerial views of Everton Stadium progress

OnCore Golf, FANS XR and establish collaboration to bring state-of-the-art fan engagement technology to golf

FIFA reveals sites for World Cup fan viewing parties

The uniqueness of the K-Pop fan experience

How Minnesota United, RTS Create Ultimate Fan Experience at Allianz Field

Real Sociedad launch their Fan Tokens with unique experiences

UK bans 1,300 fans from England, Wales at World Cup

Breakers give fans long-awaited homecoming victory

Fifa, Budweiser hosting fan fests across globe during Qatar World Cup

Football club and sponsor come together to present special gift to disabled fan

Does College Football Have An Engagement Problem?

Midges invade stadium ahead of Los Angeles Chargers-Cleveland Browns clash

Indonesia stadium disaster: only four paramedics were on standby inside grounds

Fan Leader Network playing a key role in promoting the FIFA World Cup Qatar 2022

We are learning from the IPL, says NBA Asia chief Ramez Sheikh

Digitization and Artificial Intelligence: A Home Run Combination for Sports Heritage and Fan Engagement

Here are the most expensive NHL arenas for the full hockey experience

Bathurst 1000 fans celebrate return to Mount Panorama on Brock anniversary

WATCH: Korean fans’ spine-tingling celebrations after Ulsan’s insane K League comeback

Optus branding to be taken off Optus Stadium as telco battles after hack

Growing women’s basketball fan community highlighted at recent World Cup in Sydney

New offering allows K-pop fans to engage with idols via distributed ledger technology

Minor league baseball draws 30.9M fans, down from 41.5M in ’19

Bombers respond to plans to rip up memberships

International Fans Angered As Postseason Games Blacked Out On MLB’s Streaming Service; League Responds

Minecraft Star Dream Meets His Screaming Fans for First Time

‘We need to apologise’: Game so bad fans leave before overtime as $245m flop booed mercilessly


SailGP: Building a more sustainable and inclusive future for international sailing

FC Dallas unveils player tunnel mural created by Dallas artist

NBA 2K League, Australia’s National Basketball League announce agreement to launch expansion team, NBL OZ Gaming

Major tournaments in future will need cooling technology: expert

Dodgers Fans Turning to Secondary Market to Get Past Padres ‘LA Ban’

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

UConn offering fans free basketball tickets if they buy football tickets first

Kobie Marketing previews 2022 consumer research findings

State Farm Stadium gets new technology just in time for the Super Bowl

Penguins, Aramark Sports + Entertainment Announce New Dining Additions

MLB PLAYOFF TEAMS DEBUT NEW FOOD Yankees Unveil ’62’ Burger!!!

Buffalo Next: Sabres, Bisons use technology to reduce long stadium food lines

A Decade of Dramatic Change in Digital Customer Experience

Rams team up with La Brea Bakery to provide fans enhanced gameday experience

MLB Playoffs Bring Specialty Concessions To Ballparks

Red Bull make fan’s day after being bullied by Lewis Hamilton fans

Washington Wizards first NBA team to launch Arabic social media platforms

Wittenmyer: Cubs among trendsetters in openly bilking sports fans

Oriole Park home to the best sports stadium food according to new report


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.



Here’s your chance to get a piece of Aloha Stadium

Uber Pies, beers to your seat at the G: Footy fans could soon get Uber to deliver pies and beer to their seats at the MCG or Marvel stadium under a stadium shake-up.

Several fans left injured after Chilean club stadium’s roof collapses during open training, video surfaces

Crypto’s Hold on Formula 1 Sponsoring Gets Tested in Singapore

Indonesia soccer stampede kills 125 after police use tear gas in stadium

Qatar Foundation: bridging the accessibility gap at the FIFA World Cup

Scottish FA and PTI Digital power personalised fan experiences

After lengthy Covid delay, NBA resumes global outreach with Japan preseason games

LaLiga teams up with Snapchat for content partnership


10 Tech Trends For 2022 NFL Season

GWS fades in land of the NRL giants While the junior rugby league numbers have dipped in other regions western Sydney is an area where the game’s grip has only solidified.

How has personalization improved digital sports marketing?

Digital customer experience top of mind for PGA Tour

Fabric Is Helping Teams and Leagues Augment Their Venue Experience With Real-Time, Location-Specific Fan Content Including Trivia, Polls

Dodger fan celebrates 100th birthday at his first Dodger game

Interning with the Chiefs gives a glimpse of a future in sports

How Birmingham 2022’s tech operations created a blueprint for more sustainable Commonwealth Games and multi-sport events

Here is a taste of the new food, technology coming to AT&T Stadium in Arlington

Coors Light, Tide Cleaners offer to do laundry for college football fans

Indonesian police: Narrow stadium gates slowed people fleeing deadly football stampede

New Gen3 Mustang revealed in Bathurst

Sydney United 58 fan gets life ban for Nazi salute at Australia Cup final

Marlins Deploy Genetec AutoVu to Elevate Fan Experience

‘Worst game day experience bar none’: Fans fume over cricket ‘farce’

Fans charged over alleged missiles at Blackpool v Blackburn Rovers game

MLB hits a 25-year low in unrestricted attendance

Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?

Packers will give British football fans some of the Lambeau Field experience

Twitter targets sport with ‘mix and match’ multimedia posts and immersive video

Sustainability and sport in the spotlight at 2022 Sport Positive Summit

Next Woman Up: Gabrielle Valdez Dow, VP of Marketing and Fan Engagement for the Green Bay Packers

Golden State Warriors and Chase Center Elevate Immersive Fan Experiences with Aruba Wi-Fi 6E

Rugby League World Cup 2021 teams up with Wor Flags to produce iconic display at tournament opener

Helping Rovers fans to kick the habit!

NBA releases new Azure-powered app to personalise fan experience

Liverpool have ‘responsibility to fans’ to explore new technologies like NFTs, says head of digital


How the NFL is using technology to enhance the fan experience

2022 NRL Grand Final Fan Experience, Penrith Vs.Parramatta, Accor Stadium, Sydney, 2/10/22

On Sunday morning at 2am I left Brisbane to head down to Sydney for the NRL Grand Final between Penrith Panthers and Parramatta Eels at Accor Stadium in Homebush, Sydney.

Leaving home at 3am I hit Brisbane Airport, parked the car and excitedly boarded my 5am flight to Sydney to head to an NRL Grand Final, my first GF since 2018 at the Olympic Stadium.

In the lead up to the big event I produced a match day fact sheet for my fellow NRL fans which went down a hit in our NRL community. I miss match day programs so tried to make it reminiscent of Big League Magazine (RIP) to have a physical keepsake from the big day.

I hit Sydney by 8am taking into account day-light savings time and made my way to my hotel, stopping to check the front covers of the local papers all promoting the major event.

By 12pm I was making my way out to the venue and here is a run down on the day from my fan experience and fan journey perspective.


My fan journey from Central Station to Olympic Park and the game at Accor Stadium could not have been quicker or more seamless. Free travel on public transport was included with every ticket and the journey out to the venue from Central via train took under 25 minutes. From there it was such a simple walk to the venue fan precinct and entry gates. It’s always very accessible and it was good also to see the colourful NRL team bunting and presentation at Central Station and Olympic Park Station which added to the atmosphere. Staff were helpful and eager to engage with both sets of fans to ensure they all had a good day.

Unfortunately I was unable to take the gorgeous old cab or Routemaster bus out to the game but don’t they just look outstanding!


It pays to be an NRL member. I purchased my ticket as soon as NRL members tickets went on sale. I was able to get a discount, buy first and choose where I wanted to sit. I was surprised members got a further discount which was nice to see. I purchased the cheapest tickets I could at $49 which I thought was a bargain. Many fans on social jokingly said my seat was rubbish however I beg to differ. We were front and centre with a birds eye view. Not every fan can afford to go or be close to the action and this price point was all that I could afford anyway. Entry through the gates was seamless and efficient however I did go through very early in the day so had no troubles scanning in. Bag searches were conducted and a hello and smile along with eye contact was received on entry as well which was pleasant to see.

Fan Zone/Fan Engagement:

The fan precinct was absolutely pumping when I arrived after midday with fans of both teams as well as neutral rugby league fans like myself all having a wonderful, fun, safe time together at the bars and within the outside fan zone area.

The bars were going off with live music, DJ’s and beers flowing with the sun out and the atmosphere sparkling with positivity from the fans. It was such a fun vibe and moment to be in.

The merchandise tents were doing a roaring trade with special event tees and hats as well as Penrith and Parramatta gear selling like hot cakes at the multiple merchandise sites around the venue.

The fan engagement and event presentation was top notch and included loads of fun activations for kids, families and fans of all ages such as:

  • competitions
  • pass the ball
  • face painting
  • giveaways
  • trivia
  • photo opportunities (NRL Steeden ball/NRLW)
  • size me up
  • colouring in
  • trophy photos
  • virtual kick and photo activations

Everyone was having such a brilliant time in the fan zone with the lines moving really well throughout the two hours I spent going from activity to activation….obviously, didn’t do the face painting or colouring in but I can see how much fun my daughter will have when I bring her down for a grand final in a few years time.

The event presentation looked impressive with colourful lighting, banners and bunting throughout the venue and surrounds. There was also plenty of food truck gourmet options outside the ground as well as astro turfed areas, roving entertainers (the 70’s disco crew on stilts- they were outstanding!), craft beer bars and plenty of spaces to sit and take in the festivities.


After I had my fun in the fan zone I headed into the venue and up the ramp to my seats in section 606. I forgot how steep this venue gets and you really have to pace yourself, especially if carrying a tray of beers so I was glad I had my weetbix in the morning as when I made it to my seat I was able to take in my impressive view of the ground. For $50 I was very impressed with my seat purchase and settled in for a while with a cold bevvie to take in the NRL State Championship (Penrith defeated Norths Devils 44-10), NRLW Grand Final (Newcastle won 32-12 over Parramatta) and then the pre-game entertainment before the main match.

It was outstanding to be a part of a new Australian crowd record for the NRL Women’s competition as close to 43,000 fans set this record to watch the Grand Final. Well done to everyone for being inside the venue to watch this moment.

When I went down to get a beer and pie at 6pm the lines were unfortunately really bad with up to 100m of people waiting in lines in both directions and no real line management or idea for fans of where lines started or ended or went for food or drinks so I unfortunately gave up and didn’t get to eat anything at the venue and only bought the one beer in the end. This was probably the most disappointing thing about the fan experience as I love nothing more than getting a pie and a beer but it was just too busy and after 20 minutes in a line that wasn’t moving I decided to give up. The venue staff however should be commended because I saw how hard they were working for fans and they were smiling and being positive. It’s always hard for a venue when at capacity to service every fan efficiently and we have to remember that venues are still getting back into their groove post COVID too so while it was disappointing to not be able to get F&B I can also understand the challenges.

Beers were $10.50-10.90 and included Stone and Wood craft beer. I wasn’t able to see more of the food on show but I heard there was a special event day burger which sounded good!

Pre-Game Entertainment:

Being a huge Cold Chisel fan I was really excited for Jimmy Barnes to be performing as part of the pre-game show and he was absolutely brilliant bringing all the hits and having fans rocking out to the classics. The other performers were equally impressive and the Welcome to Country and National Anthem were also big highlights with the Indigenous man doing the WTC doing such a fine job talking about respect.

The crowd singalong’s of fan favourites like ‘Sweet Caroline’ and ‘Horses’ were quite funny to see while the multiple on field sponsor fan engagement activations at half time were run smoothly and provided some laughs. I feel for the ladies kicking the goals in that competition, it’s bloody hard in the footwear that fans bring to a game not realising how oily the turf is!

The pitch invader that ran on and tried to scale the posts was brilliantly nabbed by security and venue staff and ushered off the field. Thankfully this idiot will now be fined and banned and did not cause any player injuries. Well done to the venue staff here for quickly sorting this out. These people don’t belong in our NRL community.


Once the game was over with Penrith winning 28-12 over Parramatta we made our way back down the ramp and out to the train station to head back into the city. Transport home could not have been more easy and seamless with the lines moving fast and free transport making it simple to get home and end the night safely. I will add that when I asked a cabbie how much it was to get to the city he remarked $150 and told me the meter was off. Very dodgy behaviour and not what fans expect or deserve to see for the fan experience. No sooner had I told him that was ridiculous and unfair for fans, he was swarmed by transport cops or transit enforcement officers (unsure who they were) who heard me talking to him and ordered him to pull over however he did not want to and continued trying to drive away which was quite dangerous as it was packed with fans around him. I commend these officers because they saw that this was wrong and not what fans expect from transport companies.

A big shout out to the National Rugby LeagueAccor Stadium and everyone involved for putting on an outstanding #NRLGF day in Sydney today.

I had such a fun day participating in all the activations, catching up with the NRL community and just being back at the venue for the first time in a few years.

Fantastic event presentation, fan journey, #FanEngagement, fan atmosphere and entertainment. Seamless free travel on public transport, craft beers, food trucks, happy, positive and helpful staff and a brilliant loud atmosphere all made for an epic day.

Well done Penrith Panthers and Newcastle Knights and Parramatta Eels National Rugby League Club fans too.

NRLGF Match Day Fact Sheet 2022

I deeply miss physical match day programs at the NRL so I produced this one-off free NRL grand final fact sheet for myself and fellow fans for the big day. Sadly print media is dying a slow death and soon there won’t be any match day programs from the English football to the cherished AFL Record….hopefully that time is still some time away.

It went down such a hit with fans in our NRL community and I ended up running out of the 50 copies I printed, all of which was just for a bit of a laugh, to have a physical keepsake memory to take away from the game.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


Creepy Fans at Baseball Games Apparent Promotion for Movie ‘Smile’

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Digimon Fans Still Exist—and They’re the Keepers of Its Future

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Auntie Anne’s Snack Stadium Pretzel Pack Returns for Football Season

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What’s new at NFL stadiums, Part 1: burgers, sandwiches and hot dogs

What’s new at NFL stadiums, Part 2: nachos, fries, mac ‘n cheese, etc.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


‘Horrendous in every way possible’: AFL fans in uproar as ‘stupid music’ turns MCG prelim into ‘worst place on earth’

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Macquarie Point in Hobart confirmed as new stadium site by Tasmanian government ahead of AFL bid

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Virtual Autograph Sessions From DigiSign Help Athletes, Teams Reach Larger Audiences and Create Interactive Fan Experience

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AT&T Stadium workers will now bring food and drink orders to your seat during Cowboys games

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GRUB’S UP Fans all saying the same thing after grim World Cup food is revealed as cheap pastry during awful stadium test event

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This AI system will completely change your experience at sporting events

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Best Practices for Sports Teams, Leagues Looking to Improve Cybersecurity While Upgrading Fan Experience From an Industry Veteran

Upgrading College Football Stadiums for a Better Fan Experience

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Compact Cashierless Technology Boosts Sales at Sports Stadiums

Loyalty of true F1 fans being pushed to breaking point by British Grand Prix ticket greed

Liberty Defense Begins Beta Testing with Maryland Stadium Authority and the Baltimore Orioles at Camden Yards Sports Complex

Free makeup touch-ups coming to a concert venue near you Live Nation and Halsey will debut in-person beauty experiences at venues and music festivals around the country beginning later this year.

LIV Golf to air via Weibo in China as part of extensive digital tie-up

Harris Park Fan Precinct revamped for Repco Bathurst 1000

Packers fans experience duplicate charges on credit, debit cards

‘Really positive’: Tassie team’s $204m boost amid new stadium plans and govt funding hope

Tailgate tech for every sports fan!

FanNation, Captain Morgan, NFL Team Up For NFL Fan of the Year Contest



Norwich City FC Experiences: There is no matchday quite like a Carrow Road Matchday.

Cleveland Browns, Aramark using technology to get fans from concessions to seats faster

Fans will be allowed on field at NHL Stadium Series game between Washington Capitals and Carolina Hurricanes in February

India-Australia T20I: Chaos, mismanagement at Mohali as fans fail to get inside stadium despite having tickets

Twitch to ban streams featuring, the cryptocurrency casino linked to Australian tech startup Easygo

MLB employs ‘virtual idol’ to promote World Series in China

“Pay attention and act quickly”: AFL listens to disgruntled fans, drops post-goal music for Saturday’s Grand Final

Guffey: Why tennis is the best fan experience in sports

ASAP Brings its In-Arena Mobile Ordering to the NHL; New Partnership with Florida Panthers


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ 20: Free Fan Engagement Magazine

Telstra unveils Australian-first 5G innovation for AFL fans

Digitally connected San Francisco 49ers taps Avery Dennison retail technology

Touchdown! Verizon customers use 9.7TB of data at kickoff game at SoFi Stadium

Tech company’s outage leaves fans unable to download tickets

Dodgers: New Rule Change Will Affect Fan Experience At Dodger Stadium

The NFL’s most iconic theme music has roots in everything from Batman to ‘Star Wars’

Premier League clubs donate food from cancelled games to charity

NFL’s Decision To Shutter In-Stadium Sportsbooks On Game Days Is First Of Its Kind

What Are the Food Prices at SoFi Stadium? A Guide Ahead of Rams vs. Bills

New food and beverage offerings at Bank of America Stadium in 2022

“Tech now allows clubs, fans, and brands to tell a story even better than before.”

The most/least expensive beer prices at every NFL stadium: study

How MLB teams are targeting younger fans

How to… engage with your fanbase. Tom Leek, co-founder of the creative marketing agency NYX, tells M Magazine how to leverage digital tools and techniques to maximise your reach.

Passionate football fans ‘likely to be hostile to rival fans but also more kind’

Football fans face spiraling costs of tailgating

‘Lusail Stadium is a magical venue that will impress the entire world’

Falcons debut security screening technology before regular season opener

How the NFL Uses Digital Twins

The impact of India’s growing sports tourism market on football

‘Critical’: Epic new Gold Coast stadium fast-tracked

Spectacular and transformational: Rugby World Cup 2023 raising the bar with one year to go

Fifa introducing new Fan Festival for 2022 World Cup in Qatar

Justin Hemmes grilled over price of beer at new Sydney Football Stadium

“Alcohol will be available for fans in the 2022 World Cup stadiums” – Nasser Al Khater says Qatar focusing on fan experience

Arsenal to play three WSL games and all Champions League group stage matches at the Emirates Stadium

World Cup final stadium tested with first sellout crowd


Steve Pangburn on elevating the business and fan experience of sports event concessions

FIFA Builds NFT Platform to Boost World Cup Fan Engagement

10 key customer service trends for 2022 and beyond

How the N.F.L. Stays So Popular, Despite Its Many Scandals

Network Upgrade Improves Fan Experience at Leeds United FC

Two fans removed from US Open quarterfinal match after haircut prank at Arthur Ashe Stadium

Qatar warns World Cup fans about sneaking alcohol into country

AFL fans lose out — broadcaster rights deal just another win for executives and players

Extreme and Minor League Baseball to Push the Boundaries of In-Stadium Technology with New Partnership

A Psychological Perspective on Merch Collecting, From Hobbyists to Obsessives

Aramark Sports + Entertainment announces self-checkout technology for 2022 NFL season

You can get $500 and 2 free tickets to an NFL game to review stadium food


Lobster Mac and Cheese and a Muffuletta Are on the List of New Concessions at AT&T Stadium, Home of the Dallas Cowboys

Fan Experience – Pepsi launches the NFL season by offering a Tiny House in « Fan Cave » mode

How to harness the power of fan engagement

Smart sportswear: digital innovation in football fandom

Ticket-holders allowed to invite up to three people to Qatar as excitement grows for the 2022 World Cup

Telstra bringing the fun to NRL fans this finals series!

As the NFL season kicks off, advertisers draw from a new playbook

Tom Brady NFT experience will be an ‘unprecedented fan journey’: Autograph CEO

SpotOn Digital Payment Tech Installed at 37 NFL, NCAA Venues Ahead of Football Season

Lumen Field’s newest food offerings celebrate popular local restaurants

What’s in a name? How naming rights deals impact the professional sports venue landscape

Rising Customer Expectations Makes “Exceptional” the New Service Baseline

Opinion | In the battle for audience engagement, utilisation of technology is key

Utah Jazz Partner with Community, SMS Messaging Platform, to Directly Text with Fans at 801-938-3022

Inter Miami CF Announce Fan of the Match Initiative with

Fans can now buy concessions at Allegiant Stadium without paying at checkout

Goodbye soggy chips, hello fine dining at sports venues nationwide

Tropicana Field’s BallPark & Rec will expand into a two-story full-service restaurant

Bayern Munich fans protest match delays due to Queen Elizabeth II’s death

Collingwood fans face sky-high airfares in clamour to reach Sydney for AFL final

Celtic fans slammed over Queen banner as Rangers defy UEFA by playing national anthem

Flight gouging sees die-hard AFL fans priced out of finals

Live streaming scam dupes footy fans eager to watch regional finals matches online

World Cup 2022: Qatar opened its massive Lusail Stadium and the reviews were … not great


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


Dream Job Alert – NFL Stadium Food Tester

The digital engineering at the heart of Sydney’s Allianz Stadium transformation

Doncaster Rovers: How the Eco-Power Stadium compares to other EFL grounds for fan experience

Rangers to launch fan engagement drive with drop-in sessions at Ibrox and meetings across the UK

Football fan to be first woman ever banned from matches after hurling flare at ref

A specific reason why Michael Jordan played in black shoes: “It was a mentality”

The cost of being an NFL fan

$1.3 Billion Sports NFT Market Doubles in 2022; a 100% Growth, 10 Years CAGR – 36.3%: Says Market Decipher

Olympics to drive high-tech transformation of Queensland stadiums

Facilities: Hard-to-pronounce materials defining new stadium construction, lowering costs and opening options

Exclusive: Manchester United Brings On Former F1 and Olympic Marketing Chiefs

TELSTRA/NRL: We’re teaming up to take the NRL into the next generation

How I won AFL Fantasy: The 2022 champion reveals his secrets

Breathtaking Scenes As Football Fans Spotted Watching Live Ligue 1 Game From a Jacuzzi at the Stadium

Club Wembley chief on why fans still want personalised experiences

Toledo-based company uses laser technology to enhance sports fans’ experiences

Cricket star turns tech entrepreneur with ambitious metaverse plan

A meatball cone? The evolution of ballpark food

Food lockers at Memorial Stadium provide a new concession stand experience

Robotics is the Next Wave of Automation Systems for Stadiums and Arenas

Amazon Just Walk Out tech plays starring role in NFL stadium store

Cycling fans are the healthiest sports fan base in the UK

Changes Made to Enhance Fan Experience on Fighting Illini Football Gamedays

“We expect pictures”: Blue Jays fan loses tattoo bet with himself

Crypto Companies Seek To Overcome The Crisis By Investing In Sports Sponsorships

China expected to play bigger role in world sports industry

Fan Engagement maximized at the inaugural Chicago Bulls Fest

Sydney Football Stadium punters offered refunds after faulty seats mar NRL, rugby games

$5 billion stadium has little AC: How LA plans to cool fans down for Thursday’s NFL opener

Australian GP organisers to tweak fan experience for 2023

Extreme and Minor League Baseball to Push the Boundaries of In-Stadium Technology with New Partnership

Seattle Mariners: Work from the Ballpark

Buffalo startup ‘Went’ memorializing tickets into souvenirs to enhance fan experience

The Importance of Positive Emotional Connections With Customers

When does a K-pop fan’s support cross the line? Sunmi incident in New York shows that stars sometimes need to speak out

Followers Forever: Fans Keep Faith With Heroes Even After ‘Immoral Acts’

Have Rangers board taken fan loyalty for granted with Champions League ticket prices?

The 25 most annoying fan bases in sports

Red Sox seek to reinvent the fan experience at America’s most beloved ballpark™

Which stadiums offer the best fan experience in English football?

Rose Bowl attendance hits all-time low in first game for UCLA since announcing move to Big Ten

3 fans involved in Jaguars preseason game brawl must complete $250 course before returning to any NFL stadium again


ASM Global to Offer Fans ChargeFuze Portable Phone Chargers at Sports and Entertainment Venues

#MyDreamJump Challenge: Bringing fans into the action

Why Football Fans Pick The Teams They Do

Cowboys reveal new menu additions at AT&T Stadium for 2022 season

Live Nation Wants to Bring High-Tech, Reusable Cups to Its Concerts

Should brands sue their own fans? It’s working out for Netflix and Oprah

Ticketmaster lets partners sell NFTs with tickets on Flow blockchain

World Cup fans will only get beer outside stadiums


Man travels 96,000 miles across 80 countries all for the love of football

Fans for Diversity: Helping EFL clubs promote inclusivity

Bulls aim for fan engagement at inaugural ‘Bulls Fest’

Verstappen condemns “silly, stupid” use of flares by F1 fans

Create a more inclusive experience for fans who are blind or have low vision

Key findings revealed from MotoGP™ Global Fan Survey

‘Everybody looks better in black and white’: Meet ‘Swoop Luke’, an online favourite for Magpies fans

“How Marseille football club is using new tech to bring fans closer to players – BBC News”


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


What you need to know about changes coming to the PGA Tour

Fan Engagement: The NEW Holy Grail for Sports Brands

AT&T Launches Upgraded 5G Game View for WNBA Fans


Brisbane Broncos invite Barcaldine Sandgoannas coach for VIP experience

Levy UK + Ireland: Free beer was right call at Dublin game when technical issues arose at Nebraska-Northwestern football

How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

‘Fans mean as much to the rugby league experience as the players’: The value of the NRL fan

Stadium Payments Are Stuck in the Past due to GoTab: Resistance to Automation

Notorious ‘ballhawking’ baseball fan causes another controversy trying to catch more home runs

Rising costs, 28-hour journeys, and Brexit passport woe: meet the Arsenal Belgium members who go to great lengths to see their beloved Gunners

2022 Stadium Journey WNBA Arena Rankings

FedEx Field ranked as worst NFL stadium

Footy fan fuel: What’s on offer at the new Allianz Stadium?

Hated MLB collector Zack Hample whines after having to follow stadium rules

Police union launch legal action over beer cans at Adelaide Oval

The most popular AFL clubs, according to the social media channels

Delta 12Status Brings Back Priority Boarding To Seahawks Fans

Lumen Field Will Be 1st NFL Venue With Amazon’s Just Walk Out Tech

T-Mobile Provides Fans with Behind-the-Scenes Look at the 2022 Little League Baseball® World Series

Digitally or On Site, Brands Serve Up US Open Activations

Opinion: Creating raving fans with content, capability and campaign


11 Of The Worst Stadium Foods You Shouldn’t Order

Mercedes-Benz Stadium Celebrates Five-Year Anniversary

How a $2 billion futuristic sports palace will aid the Clippers in the battle for L.A. hoops

Qatar’s Technology for Fight with Heat: World Cup in the desert country of Qatar, how will the stadium be cold? | How Qatar Will Keep The Stadiums Cool in FIFA World Cup 2022


How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

When football fandom turns toxic

Lifelong Raiders fan attends her first ever NFL game at 93 years old

Billions are spent marketing crypto to sports fans — Is it worth it?

U.S. Soccer focused on key demos in marketing push before men’s World Cup


Mickey Mantle card breaks record, as sports memorabilia soar

Vendor applauds staff for serving free beer at Big Ten game in Dublin

How to Connect with Sports Fans as the Third-Party Cookie Crumbles

USA Rugby partners with Rugby Xplorer to provide refreshed Membership platform and digital transformation

Hemmes Happy Hours: Toast to new stadium with half-price drinks

Matt Moran to inspire corporate dining at Accor Stadium


Toyota’s mobility vision comes into focus with a next-gen sports arena

Michael Rubin wants to make Fanatics a one-stop digital sports platform

Vivid Seats Predicts Fan Forecast® For 2022 NFL Season

Everton fan clashes with steward after dropping child to grab Anthony Gordon’s shirt

Players’ AFLW stadium calls grow louder


Foul balls! Two supporters removed from Blue Jays’ stadium for allegedly having SEX in the stands as Toronto topped the Chicago Cubs in the MLB match

Report: Larger Number of NFL Fans Traveling to Road Games

Feral cats, few fans and lewd acts: is the A’s era in Oakland over?


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

UK advertising watchdog upholds complaint of ‘irresponsible’ fan token ads against Arsenal

FanSpace, India’s Leading eSports Fan Engagement Platform, Launches Beta August 15 » FirstSportz

WTT and NFT Technologies create greater fan engagement opportunities

Fans, players experience the Field of Dreams

Five Things to Know: Flavors of the Open, a world-class culinary experience at the US Open

Gambling on the innocence of youth could prove to be Southampton’s downfall

Meet the ‘outsider’ with plans to revolutionise rugby in New Zealand

Levy UK+I revolutionises fan matchday food & drink experience with introduction of ‘Tap + Go’ at Leicester City’s King Power Stadium

New Anfield Road End expansion details, with “underground fan zone

Gold Coast Titans: Down Syndrome Run Out

Given the boot: Warriors cult hero ‘Roger Shoey Vasa-Sheck’ banned from Mt Smart Stadium

NRLW grand final rematch to open Allianz Stadium

AFL MINT: Aussie Rules and NFT’s

More Muslim children joining in Australian rules football through SANFL Bachar Houli Cup

Spotify tests selling concert tickets straight to fans

Manchester City recruit DJs inside the Etihad Stadium concourse areas with playlists selected by fans as part of major revamp… and the new live entertainment feature will be unveiled against Bournemouth


Blue Jays Owners Plan To Upgrade The Fan Experience At Their Toronto Ballpark

Wolves launch My First Match experience

How Mobile Technology Impacts the College Sports Fan Experience

Stadiums gain ground as test beds for new edge computing applications

Qatar’s ground control on alert for World Cup disasters

Vivid: The story of how blind fan Kolby Garrison experiences NASCAR

LA Galaxy and Herbalife Nutrition Continue Longest-Running Jersey Sponsorship in Major League Soccer With Historic New Partnership Extension

The cost of safety: OT for stadium, arena security under scrutiny

Security technology at GSX 2022

Service At Its Best: 4 Ways To Revolutionize Your Customer Experience

Rick’s Sports Corner: Visiting MLB’s Newest Stadium

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Hanover-based Fivestar just launched a highlight app for sports fans

6 characteristics of next-generation loyalty

What Kind of IoT Starter Kit Makes a Venue Smart?

Australian Grand Prix Chooses CENNZnet Blockchain for Fan Experience

‘Unprecedented’ demand for AFLW tickets prompts change to 53,000-capacity venue

PGA Tour aligns with Qualtrics to improve fan experience

Manchester City announce a redesigned concourse area in the South Stand of The Etihad Stadium

Arsenal and Barnsley deal issues put crypto sponsors back under spotlight

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

LA’s divisive Dodger Stadium Gondola proposal gets new management and an updated look


Texas sports officials combat abuse by fans with new ‘three strike’ policy

3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes

15 Stadium-Approved Bags to Bring to Football Games This Fall

Amazon to Bring Eerie-Sounding ‘Palm Scanner Payment Technology’ to SF Whole Foods Stores

Opinion | It’s time for sport to explore and embrace technology

NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data

Disney World Gives its Biggest Fans Something for Free (No, Really)

49ers fans pump up Levi’s Stadium with preseason energy

Look: Baseball Fan’s Interesting Food Choice Is Going Viral

Lusail Stadium, venue for 2022 World Cup final in Qatar, scores highest sustainability rating

LFC tackles antisocial and criminal behaviour in new season

Waitr Rebrands ASAP to Align with New Company Strategy

Deutsche Telekom, FC Bayern Munich to Drive Forward Technological Innovations in Soccer

Unique control headquarters to deal with events in stadiums

Tottenham set to benefit from tech giant’s reveal

Fans slowly embrace Commanders after two-year rebrand

Cricket Australia 5 Year Strategic Plan

‘NBA 2K23’ Claims To Let Fans Authentically “Relive Michael Jordan’s Career”

Manchester City Draw Ire Of Skin Cancer Charity After Tweet Saying Sunscreen Is Banned In Stadium

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

McLaren goes off-road with its HySpeed shoe launch


Another brilliant fan experience and event presentation last night from Brisbane Broncos at Suncorp Stadium culminating with a Broncos win 28-10 over Newcastle Knights.

The Paddock Club outside the ground is always a highlight pre-game with the seating area, food trucks and kids zone while the activations inside with the KIA ‘Beast Mode’ and lighting and fireworks show have stepped up the game day entertainment this year.

The free Broncos trading cards have also been some of the best design work from NRL club land this year too.

Well done to all NRL fans from both teams for being respectful during the Paul Green moment of silence and for the venue for setting up a flower memorial outside for fans too.

#FanExperience #FanEngagement #BrisbaneBroncos #SuncorpStadium #NRL


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Robbie Lyle: The Gooner giving Arsenal’s diehard fans their own voice

The Brooklyn Cyclones hosted an Elaine dance contest for Seinfeld Night and you’re not gonna wanna miss this..

West Ham fans threaten to boycott London Stadium for charging $13 for pint of beer


NBL Trading Cards Return With Topps


Study: Sports fans believe more in-stadium technology will improve live events

Bayern Munich targets US fans to close financial gap with Premier League

AFL freezes finals ticket prices in big win for fans

Gold Coast Titans: Our biggest fans to run out with the team on Sunday

Leeds Rhinos and Oldham AFC hit the holodeck in six-figure deal

Fan tokens and cryptoassets: new and fun but not a consumer law free zone in Australia

Smart logos on sportswear: Driving digital fan engagement

Houston Texans slash concession prices on most popular food and drink items ahead of 2022 NFL season

Fans Ready to Embrace Stadium Digital Future

Exclusive: MLS Sponsorship Portfolio Shows Tech Category Is Fastest Growing

Arsenal reprimanded for second time for fan token adverts

‘We treat fans better when we know more about them’: Why FC Bayern works with Adobe

Scottish football fan behaviour: Pyros, pitch invasions, sick chants and players pelted by missiles – the deterrent is not enough

How To Turn Customer Support Into A Sale

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

MLB returns to London Stadium in 2023 with Chicago Cubs vs St Louis Cardinals matchup

Mercedes F1 Team continues sustainable performance ‘on and off the track’

Why Football Fans Pick The Teams They Do

Football fans reveal how they were scammed by clever fraudsters: ‘Don’t buy tickets on social media’

Asahi becomes official beer of Manchester City

Sydney Football Stadium nears grand opening

Building an ‘ARMY’ of Fans: Marketing Lessons from K-Pop Sensation BTS

TikTok users able to discover and buy tickets in-app via Ticketmaster partnership

NFL Plus: price, preseason games, devices and everything we know about the streaming service

The sisterhood of travelling netball fans comes full circle in Birmingham

Premier League’s fattest fans revealed – and they don’t support a Big Six club

Fans highlights warm welcome as key to match day experience

Adobe and FC Bayern collaborate on a multi-year partnership

Houston Texans unveil Fan First Deals to elevate gameday experience for fans

We asked if gay fans will be safe at the FIFA World Cup in Qatar. This is what the hosts said

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

Leicester’s King Power Stadium to offer first checkout-less hospitality experience in Europe

‘Needs an upgrade’: Grandstand at Leichhardt Oval collapses in terrifying scenes

Macarthur Grassroots Membership a ‘fantastic initiative’ in engagement

How fan-owned football clubs are putting the power in the hands of the supporters

What’s next for the NHL and the Metaverse?

Family Fun on Family Night: Packers fans and families soak in the experience

Verstappen condemns “disgusting” burning of Mercedes merchandise by fans

Spanish football league LaLiga launches streaming service in China

BBC statement on complaints about scrapping of classified football results on the radio

NRL: Introducing Bundy Mixer!


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

F1 launches ‘Drive It Out’ campaign to combat fan and online abuse

For fans, Ticketmaster is misery business

New online NIL marketplace connects fans to college athletes

Everton sign partnership with Fancurve

SA Rugby, Dell Technologies introduce immersive VR Experience for fans

Hibernian Fan Survey: The Results

Little League® World Series Fan Zone to Provide Unique On-Site Experiences in 2022

Disney General Entertainment Presents ‘Journey Into Storytelling’ With Fan-favorite Shows at D23 Expo 2022

‘Bread and circuses’: The first sneak peek at the new Allianz Stadium

Fans get their first glimpse of the $800million Sydney Football Stadium rebuild

Bears’ NFL Fan of the Year application now open

Mercedes-Benz Stadium launches pilot for facial recognition ticket entry

Creative Technology provides LED for Birmingham 2022

Oxford City football club to accept Bitcoin payments

1,000 German football fans to test new 5G app

Three Fatal Falls at Mile High Stadium in Past Seven Years

Challenges of sports stadium security

Global football champions FC Bayern redefine the fan experience

Fan-centric platform Fave launches “fan verification”

Seattle Mariners Hit A Digital Transformation Home Run

NFL ticket sales rise with new record in sight

Creating a culture of exceptional customer service for your business

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

How Bills fans can enter the NFL’s 2022 Fan of the Year contest

Customer Experience Management: How to deliver memorable experiences and create emotional bonds with customers through technology.

Home Run: A Look Back at 5 Big League Pro AV Upgrades for 2022

We now interrupt your angst about the trade deadline for Baby Shark Day

Fans’ faces could become future tickets to Falcons, Atlanta United games

Waitr to Provide In-Stadium Food Ordering for New Orleans Saints

Road To CFB: The Journey To Visit Every College Football Stadium

How Emotionally Intelligent Leaders Use the McDonald’s Paycheck Rule to Calm Anxiety and Inspire True Loyalty

Crystal Palace to tackle antisocial and criminal behaviour

The Hundred to use more stewards and cameras to identify drunken fans

Cricket striving to avoid ‘missing generation’ due to COVID

Rebound to reboot? As soaring inflation drives prices up, construction, concession and operating costs raise concerns. Will fans attend fewer games?

Customer Neglect Is Real And Needs To Be Managed, As Do Customer Expectations.

McDaniel’s path to Dolphins started with a lost hat as a fan

Everton fan who helped refugees takes penalty vs Dynamo Kyiv


Football fans warned to beware of fake ticket scams

UEFA Women’s EURO 2022 Final sustainable food packaging first

FIFA 23: EA Sports promise “more exciting updates” for women’s football fans

Wallabies Legend Bernard Foley On Where Australian Rugby Union Got Is So Wrong, What NRL Do Better

K-pop’s CD problem isn’t going away any time soon

Trying The Most Delicious New York Mets Food At Citi Field

Brazilian soccer club welcomes first Argentinian crypto signing amid economic downturn

LFC reminds fans of additional mental health support for those returning to watch the Reds

Professional soccer club Crawley Town FC signs midfielder after NFT vote


Tally Technology set to drive fan engagement at I-Tech Cup clash between AS Roma and Tottenham Hotspur

A Virtual Entertainment Hub “Meta Stadium”, Offers Dreamy Experiences As A Player & Spectator

Cleaning The World’s Largest Free-spanning Dome – Singapore’s National Stadium


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Cathedral By Populous, A Part Of A Rejuvenation Plan For San Siro Stadium District In Milan

How can marketers do a better job of reaching female fans?

What Steelers fans’ enduring love for Heinz says about the value of stadium naming rights

How the NFL Makes Money

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

How NY Giants plan to blend legacy and reality, renew engagement with fan base

‘The kind of place planners have dreamed of’: the London Olympics site 10 years on

Track looks to pump up US fan base ahead of 2028 LA Olympics

How inflation is affecting your wallet at the ballpark concession stand this season


World Cup to use drones to help protect stadiums

Brands that establish emotional connections earn the right to own the heartland

Emotional connection is the silver bullet for brand loyalty

Free refreshments offer for fan hit by ball during match


Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

Creating community opportunities at ABC Supply Stadium

Rays offer free meals for kids during games through August

Disney Star showcases Cricket Australia for seven years

The Next Phase of NIL: Alabama, Fanatics Announce Game-Changing Partnership

Love football. Protect the game.

Commanders ask for fan input on new fight song, mascot

Mercedes-Benz Stadium will add on-field terraces with lounge seating

New study crowns the UniBol the ‘best fan experience’ in League One

Waitr Becomes Exclusive Mobile Ordering Platform for MetLife Stadium

RS Recommends: Here’s Why Soccer Fans Are Turning to ESPN+ for Live Games

The future of soccer: The sports technologies aiming to revolutionize the Beautiful Game

New Study on Fans’ Attitudes Toward Sports NFTs Offers Teams, Leagues a Roadmap for Success

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

Philadelphia 76ers announce plans for new $1.3bn stadium by 2031

NRL fans respond by buying all Manly Sea Eagles pride jerseys

Changes Coming to Game Day as Result of Fan Experience Committee

PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour

Rovers team up with consumer experts to give supporters a new voice

F1 set to clamp down on fans removing signage in track invasions

Euro 2022: England success bringing more fans to games

MLB All-Star Game Showcased Fan Friendly Technology

MLB Attendance Figures Continue to Trend Downward

Atlanta Braves Unveil $151 Burger, Chance to Buy World Series Ring

2022 MLS-All Star Week Fan Events


Fans seek trust and better understanding of sports NFT market: Research

More than 1,500 3M Open volunteers make the tournament possible

With a spate of 250 tournaments in recent weeks leading to all-time low fan engagement, is a formula 1 style season the answer?

MLB All-Star Metrics: Baseball fans turn out for record-setting All-Star Week in Los Angeles

A World Cup of Innovation – All the technological revolutions at Qatar 2022

The Best Fan Engagement Platforms Every Sports Fan Should Try

Free-to-air coverage: Keeping the game in easy reach for fans


ImagineAR sign first NFL deal for Interactive Mobile Augmented Fan experience with Baltimore Ravens

Bizarre moment footy fan brings a CAT on a leash to the Bulldogs vs Demons thriller at Marvel Stadium: ‘Guess he wasn’t cheering for the Dogs

How one of the world’s top football leagues is using data to stay one step ahead

NFL steps foot in media streaming sector with NFL+

Women are back in the Tour de France, but the race toward equity remains

MLB CMO Karin Timpone Talks Engaging Younger Fans, Metaverse

U.S. Bank Stadium starts selling fan tours for before Vikings games

Authentic Customer Experiences Begin With Quality Service

New Broncos stadium bar will scan your face, pour you a cocktail

Customer Service Tactics That Stand the Test of Time for Customer Retention

As venues and arenas enforce ‘clear bag policies,’ these are fashionable and see-thru

RANGERS FC FAN ENGAGEMENT UPDATE: RANGERS is pleased to confirm details of several new supporter focused initiatives that aim to put fans at the heart of the club.

Toyota Stadium enhances food offerings for Major League Soccer fans

Anfield, Old Trafford, Emirates: Premier League stadiums’ atmosphere ranked by fans

NBA Teams Deliver Personal Experiences To Drive NBA Fan Engagement

Enhancing the match day experience for Town fans living with autism

High Tech Scarves Will Be Part of Fan Experience at Manchester City Games Next Season

PSG’s JP¥100m of retail sales during Japan tour breaks Fanatics’ daily record in Asia

Indian sports buffs can now vote for their favourite team’s jersey using blockchain

‘So many complaints’: Suncorp Stadium’s crackdown on vaping

Why Premier League teams are flocking back to Asia

Respect and rainbows: Manly fans flock to Brookvale

Western Sydney Wanderers Season Fixture Announcement


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Playbook for Turning Sports Sponsorship Into Sales

Tigers launch Environmental Sustainability Action Plan in AFL first

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park

Here’s a Guide to the Dodger Stadium All-Star Game Food Specials

The World’s Best Restaurant Is Hidden In A Football Stadium

Club brands are sacred for sports fans. How can designers avoid a negative response?

MLB draft undergoes an L.A. facelift with an eye on fan growth

The major political parties have a membership problem. Footy club marketing might offer some solutions

Brands hope to score big during MLB All-Star week

The rules of the game: how is football focused marketing evolving?

NBA takes minority stake in 15 Seconds of Fame video startup

Sports Technology Market Size Worth $65,419.5 million By 2028

3 top skills this customer service executive uses every day

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events

Bills Reveal New Stadium Details: ‘Intimate and Intimidating’

Stadium Safety and Security

Drone spotted flying above Yankee Stadium during Yankees-Red Sox game

World’s second-largest PV system on a stadium roof reaches completion

Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented

How to Go Vegan at Coors Field This Baseball Season: Coors Field Has Vegan Options for Colorado Rockies Fans

NFL’s Mission: Reach As Many Fans As Possible

With average tennis fan in their 60s, how can Wimbledon court a younger audience?

College Football Analyst Names Biggest ‘Cult’ Fan Base

The Dark Side of Fandom

Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community

‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club

China remains the world’s largest e-sports market despite gaming crackdown

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

Manchester City launch metaverse experience through Roblox partnership

NBA presents NBA Team Partnership Awards for 2021-22 season

In a fickle new era of sports, loyalty is always up for sale

‘MLB Play Ball Park’ Fan Experience Set to Open Saturday

This was interesting to read: AvoEats by Avocados From Mexico™ Brings Hungry Sports Fans Fresh and Innovative Fare

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Arsenal Innovation Lab Selects Eight Fan Experience Startups

Tennessee Titans’ Nissan Stadium and Zippin to Launch Five Checkout-Free Stores In Time for Pre-Season

Australia’s NBL schedules game for Christmas Day

As sports enter the metaverse, could brands win big?

A year after the Games, a new life begins for Tokyo 2020 venues

China is Building the Stadium of the Future the Stadium of the Future

Sports fans are watching more games than ever through their mobile phones, study finds

Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements 

MLB All-Star Game Showcased Fan Friendly Technology

Liverpool FC kicks off YouTube subscription model

Celebrating the ten-year Green & Gold Runway to Brisbane 2032


City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval

AFL hits record as fans flock to sign up

Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball

The Barassi Line: a globally unique divider splitting Australia’s footy fans

Footy Skills Lab levels the playing field with new accessibility features

Cbus Stadium gets the big picture

While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

Companies are using AI to monitor your mood during sales calls. Zoom might be next.

Timber Rattlers offer peanut-free games

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Younger consumers lack loyalty, so how can brands retain them?

All-Star Game Fan Festival Opens at LA Convention Center

NFL’s Mission: Reach As Many Fans As Possible

America’s favorite family outings are increasingly out of reach

100 year old Raiders fan ready to blow the Viking Horn

State Of Origin III, QLD vs NSW, NRL, Suncorp Stadium, Brisbane, 13/07/22

State of Origin at the Cauldron is always something special but last night at Suncorp Stadium will go down in history as one of the great nights in Queensland Rugby League Maroons history.

A huge shout out and praise to the National Rugby LeagueQueensland Rugby LeagueSuncorp Stadium Stadium and all the catering and cleaning staff plus of course the players and fans who put on this spectacle at Lang Park together last night.

Starting the fan journey on a chilly night in Brisbane (12C 🙂) I made my way into Roma Street Station via free included public transport on the train and walked down a pumping and lively Caxton Street a few hours before kick off.

Making my way into the fan zone past the giant QLD and NSW inflatable heads it was impressive to see the quality event presentation on show with QLD members able to collect free hats as well as specially designed cane toad head pieces as part of the Kane’s Crew QLD cheer squad.

The fan zone was alive with skills drills games for fans young and old featuring sponsor activations from Coates , Chemist WarehouseYoui Insurance and Hisense Group while once inside the ground the welcome to country, indigenous dance and player line up announcements looked incredible, especially with the light show, fireworks and vibrantly colourful light up posts (why haven’t we done the latter sooner!).

A special shout out to the staffer who helped a young fan reunite with his mum after momentarily getting caught up in the exit while on that topic, it couldn’t be easier to leave the venue and walk up Caxton Street or to Milton station to get away and catch free public transport home post game. Just makes the end of the night seamless and positive.

An absolute edge of your seat action packed thriller and one where we got to say, ‘we were there!’ ….how good is it to be back full strength with live sport!

Well done to all involved 👍

Some insights into kids at school today across grade 2-6 on #Origin last night from big lunch playground chats:

– Majority had to go to bed by half time/9pm (mums call they said) so is an earlier start time something to consider? Unlikely…
– Most were shocked by the biff
– Ecstatic with the game + plays + action ‘Ponga was unreal!’
– Biggest audience 10-12 years (younger kids not as interested)
– Increased knowledge of HIA/concussion issues/concerned for players welfare especially Cobbo whose highly rated by kids
– More girls than boys excited by the match (many coming on they say from having watched NRLW and Women’s origin)
– Wanted to know what the hell the weird thing was fans were wearing on their heads…. Kane’s Crew canetoad hats!
– Pizza was the standout takeaway meal 🍕
– Many had family parties/neighbour get-togethers
– Few said they would now ask olds to take them to an NRL game
– Most watched via FTA TV with family but some older kids watched via streaming on mobile
– Thought the pre-game light up goal posts were a cool feature
– Thought I was rich paying $90 for a ticket before I told them that was the cheapest on offer!
– Loved the stats on tv of player speeds
– Could name majority of players from both teams not just Queensland Rugby League
– Ponga the absolute stand out hero that they love
– None of them knew who Powderfinger were haha 😆

Was great to see so many boys and girls run up to me today while kicking soccer balls (still the most popular lunch time sport no matter what school I’m at!) to ask what the atmosphere was like at Suncorp Stadium and tell me their thoughts on the big match. Kids often have a very interesting take on things that some of us oldies might not think about.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Populous and PWR build world’s first esports training facility in Fortnite metaverse

Sports sponsorships sealed amid market turmoil as Man City inks deal with OKX

Checkout-Free Food & Beverage Experience Coming to Kyle Field

DraftKings Will Open Sports Bars to Create Betting Venues

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Dodger Stadium concession workers threaten strike ahead of All-Star Game

F1 must act hard on abuse – no fan should ever attend a GP and not want to go back

A Concession Stand Preview at Globe Life Field: Nacho Stacks and Brisket Egg Rolls

5 simple ways to improve customer retention and satisfaction

BOC-ING MAD ‘Catastrophe waiting to happen’ – Huge crack appears in stand filled with thousands of fans at Boca Juniors stadium

New formulas to engage with fans in an evolving football landscape

Patriots fans among happiest in NFL according to study

Custom shoes, 3-D figures part of NBA Summer League fan experiences

2022 sports industry outlook: Scouting the biggest trends in sports.


Some Hoops Fans Still Wearing COVID-19 Masks (Voluntarily) At NBA Summer League; Saturday Attendance Hits 17,022 In Las Vegas


AI will help referees make offside calls at 2022 FIFA World Cup

New Survey Shows Arsenal Fans Among Biggest Game-Day Binge Drinkers, Drug Users, Obviously

Ranking the 16 Best Stadiums in Europe for Fans to Visit

Adam Wainwright sets up another scavenger hunt at Busch Stadium

Amazon gives its smart shopping carts an upgrade and expands its checkout-free tech to a college football stadium


Thirty fan ideas to improve the NFL

Beer ‘Won’t Be Served Inside The Stadiums’ During The Qatar FIFA World Cup

Skip the line at T-Mobile Park at the new Walk-Off Market

Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

Brand Loyalty: How To Gain Devoted Customers and Support Revenue Goals (+ Examples)

5 best practices for customer journey mapping

The state of customer care in 2022

A Sikh man becomes the first fan ever inducted into the NBA Hall of Fame

YouTube, MLB renew streaming deal for 15 games


FIFA World Cup Qatar 2022 will be first carbon-neutral tournament

Matches at a 4,700-seat stadium — Are UEFA and the FA selling women’s football short?

Hawai’i’s Historic Aloha Stadium to Be Demolished

PopID Wants You to Ditch Your Cards and Pay With Your Face

WNBA All-Star Weekend Will Debut Fan Festival Featuring AR Activations

Gillette Stadium to Implement Evolv AI Weapons Detection Systems

Future of Sport Lab Accepts Eight New Startups Into Incubator Program

Venue Next, Ticketmaster to Bring Contactless Payments, Mobile Ordering to Smartphones

Is Good Customer Service a Thing of the Past? It Doesn’t Have to Be.

How Buying A Ticket To A Nascar Race Is About To Change Forever

Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

Real Sociedad want to connect with their fans and launch their Fan Token

NBA Introduces ‘Metaverse Coach’ at Tech Summit as Adam Silver Details Future Fan Experiences

TikTok strikes content deal with PGA Tour, DP World Tour and The Open

Dolphins Fan Misses His Own Jumbotron Marriage Proposal

FC Barcelona’s Sale of Fan Tokens Nets $1.3 Million in Single Day

Brands urged to “Switch on Genius” to engage and convert sports fans

Fobi Releases Case Study Highlighting Digital Ticketing and Venue Access Success at the Oscars

Globe Life Park Doubles Down on Vegan With Plant-Based Food and Lab-Grown Meat

Everything You Need to Know About the Dolphins’ $500 Million Stadium Renovation

Partly cloudy: While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

FIFA considering installing cameras in dressing rooms during 2022 World Cup in Qatar as they aim to bring fans closer to football players – Reports

How a TV gimmick became F1’s latest secret weapon

“For any tennis fan, Wimbledon is the ultimate experience” – A fan account of watching the world’s most prestigious tournament

SW19’s other high performers: winners announced


Muslims came to MetLife Stadium to celebrate prayers at Eid al-Adha



Fans turn Wimbledon quiet rooms into hideaways for inappropriate time

How 5G is elevating the esports fan experience

Liverpool supporting this family and young fans

Sydney Swans AFLW launch epic FIRST HAPPENS ONCE campaign

Socceroos launch AUS POST stamps celebrating 100 years

Horizon Summit: Why the Influencer Space Is Key for Sports Brands Hoping To Capture Gen Z’s Attention


Verizon makes $80M investment leading up to Super Bowl LV

Sports fan crossover: Panthers night at the Durham Bulls is July 23

Building Your Loyalty Program For The Future

Verizon Furthers 5G Deployment at NBA, NHL Venues

Customer Service and Success: What they are and why marketers should care

Amid more wins on court, Timberwolves and Lynx use tech to fill seats

T-Mobile Goes Big for Fans this MLB All-Star Week With More Than $150K in Fan Giveaways, 5G Batting Practice Experience and More


Tech innovations improve high school athletics, from football helmets to stadium lighting

Jagger: Abba concert offers ‘technology breakthrough’ for bands like The Stones


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Kings tease first wave of renovations coming to Arena for Fall-2022

EXCLUSIVE: First-hand look at UFC X, a two-day fan experience

New Study from StrategyR Highlights a $15.7 Billion Global Market for Smart Stadiums by 2026

Football fans can stand at new Wembley for first time from next season

A sign at a Chicago Bears game in 2019 probably saved a Louisville-area man’s life

People taken aback by food and drink prices at Wimbledon


Companies With Outstanding Customer Service

How to Combat the Death of Customer Service in the Digital Era

The Hundred creates virtual Minecraft stadium to appeal to young people

The Top Customer Service Trends for 2022: New Service Channels and Challenges

Inside the technology that will change FIFA forever Creates Interactive Viewing Experience for Live Events With Multi-Angle Broadcasting Platform

Buy me some peanuts and crackerjacks and souvenirs and … Diamondbacks named most affordable for fans

What Are Crypto Fan Tokens and Why Are They so Important to the Crypto Market?

Why brands are obsessed with building community

Premier Lacrosse League: We’re giving fans power to change the game

Marshall Athletics launches first Fan Committee

Wimbledon 2022: AI Operations Inside the Control Room 

Concert Tours Are Cutting Carbon Footprints in Creative Ways

The Great NFT Crash, Sports And Future

Mets See Wicket’s Facial Ticketing as Beginning of ‘Inevitable’ Facial Recognition Journey

The Best Food At Houston’s Minute Maid Park

Stadium and arena experts launch AV and acoustics agency

How to Eat Healthy at the Ballpark

How do you feel about the ban on tossing peanut bags at Dodger Stadium?

Los Angeles Dodgers Peanut-Pitching Vendor Banned From Pitching Peanuts To Fans

Research: Sports venues can be hotter than weather apps show


Football Fans Could Face Drug Tests If Arrested

FIFA unveil a TENT CITY to offer fans accommodation for the Qatar World Cup… but the camping experience will still cost supporters £350 PER NIGHT as part of a ‘fan village’ experience

Creative storytelling and emotional connection are the most important elements in keeping brands alive

New ticket technology: “The TV Button”

How are Major Brands Tapping into the NFT Market?

The gaming industry calls out toxic fans

Poll: NIL not leading to big change in fans’ enjoyment of college sports

Cowboys criticized over deal with gun-themed coffee company



Optus Stadium has been named as the Venue of the Year at the Stadium Business Awards


MSL wins Stadiums Queensland POS contract for The Gabba and Suncorp Stadium

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