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Fan Engagement Friday: News from around the grounds 27/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

AFL, Reddit announce world’s first sports partnership for Reddit Avatars

NHL mixed reality event

Football fans, rejoice: Stadium internet speeds are set for a significant boost

NFL Fan Rankings: Washington Worst?!

The Best Customer Service Software of 2022 Has Been Revealed by End Users

Sports Business Journal names Climate Pledge Arena sports facility of the year

Ordr Keeps Fans in the Seats, All by Making Food and Merch Only a Tap of an App Away

Fans Can Now Win the Stanley Cupple by Playing the NHL’s Version of Wordle

Football fans convicted of taking cocaine at matches could face five-year stadium bans

NTT reveals new data boost to improve IndyCar fan experience

‘The end goal is to turn fan engagement into fan monetisation’: Sportradar’s data-led approach to capitalising on the US$270bn sports betting market

Arsenal corner flag: Using data to reach club’s 750m fans

Populous Projects Win Facility of the Year, Event of the Year at 2022 Sports Business Awards

WNBA Fans Criticize Coinbase Sponsorship Amid Market Crash

FA investigating pitch invasions, condemns ‘anti-social behaviour’ from fans

Nine Techniques To Keep Customer Support Conversations Productive And Positive

Tottenham’s Todd Kline talks stadium naming rights, NFTs, and thinking like a “content creation machine”

Virtual stadium developer plays in $3.2 million to up the game of e-sports in metaverse

Sports venues create quiet refuge for fans with sensory needs

Sensory rooms becoming more commonplace in sports venues

Building Long-term Loyalty Through Incentives

NBA Top Shot Reaches $1B in Sales Amid NFT Market Downturn

The Crypto Market’s Impact on Sports Sponsorships

Adam Silver Says NBA Fan Aggression Not Caused by Sports Betting

LaLiga to build official metaverse for fans and partners with TVM

Top 5 Customer Service Skills To Encourage In Your Staff

Customer Experience Trumps Even the Best Technologies

F1 trials paddock robots to help fans in hospital meet drivers

Qatar’s ‘Dr Cool’ keeps World Cup stadiums chilly with solar-powered AC

Manchester City FC Partners with Quidd to Launch New NFT Collection

Blockchain, crypto set to take sports industry beyond NFT collectibles

Drama and atmosphere should be the only metrics in Australia’s stadium wars

Japan’s pro sports teams find use for empty stadiums

Yokohama BayStars baseball team offers home stadium’s private boxes to teleworkers

In first year with fans at Allegiant Stadium, the no-show rate was 14.3 percent

Proceeds from recycling at Mercedes-Benz Stadium builds new homes on Atlanta’s Westside through new program

Is Customer Loyalty Dead?

World Cup host, Qatar with air-conditioned stadiums to serve as a model

Dazzling But Empty Stadiums a Symbol of China’s Fading Football Dream

Prices are surging, but fans are still paying top dollar to watch live sports

Placemaking, legacy and the 2032 Games

A 2022 blueprint for customer service excellence

How to Identify the Pain Points That Make Customers Decide What They’re Going to Buy

At Your Service: How To Wow Your Customers By Creating New Revenue Streams

Case Study: Real-Time Fan Engagement Explodes With Live, Local Access to NFL Draft

USGA Announces Fan Offerings for Women’s Open

Major League soccer club Columbus Crew gains the Edge

UofL announces WiFi, gate entry upgrades to Cardinal Stadium driven by fan feedback from 2021

Manchester City on taking the ‘City DNA’ global

Eagles become 1st team to expand fan outreach efforts to Africa

‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

5G to Transform Fan Experience at Indy 500

Cavaliers on Top 25 Most Innovative Teams in Sports List

The rise of the always-on mobile user and implications for customer service and retention 

The Verdict Is In: Customer Service Isn’t Human Enough

A Golf Fan Just Got A Deal With Michelob

Deloitte 2022 Sports Industry Outlook

Avoid these common mistakes to create real customer loyalty

FC Barcelona, the world’s most innovative team according to Sports Innovation Lab

Old Trafford will have ‘fans, not corporates’ at its heart, promises architect tasked with redevelopment

Fan Engagement Friday: News from around the grounds 20/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Q&A: Behind the scenes of construction on Geodis Park

Take Me Into the Metaverse, Take Me Out to the Cloud: The Atlanta Braves Have Transformed Their Stadium Into a Web3 Wonderland

Real Madrid Creates Digital Replica of Santiago Bernabeu Stadium for Fans

The Game-Changing Tech Trends In Sports.

Empty seats, feral cats, angry fans: Oakland A’s push for new home as crowds stay away

5 tech things: Robots and drones debut at sporting events

Aramark debuts mobile ‘smart store’ at Stanley Cup Playoffs

Here’s How To Maintain Customer Service, Even When You’re Short-Staffed

Telstra, Google and Accenture bring 5G enabled augmented reality to AFL

Just QUARTER of fans support their local football team with most basing it on family loyalty, stadium or even club KIT

FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

Can’t attend Truist Park? Visit digitally!

WIGAN ATHLETIC AND STADIMAX WIN THE SPORT INDUSTRY AWARD FOR FAN ENGAGEMENT

How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

ADIDAS AND JUVENTUS REVEAL 2022/23 HOME JERSEY, BRINGING THE MAGIC OF ALLIANZ STADIUM TO THE WORLD

HOW STADIUM TECHNOLOGY HAS CHANGED THE WAY FANS EXPERIENCE FOOTY

Is European Football Becoming American Soccer?

Transactional loyalty programs not a consumer favorite

Arsenal reveal how they use data to boost fan engagement

Pepsi, Pizza Hut put soccer fans in Paul Pogba’s shoes with AR game

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

Nascar Selects Fan Engagement Platform, Pickup, to Help Accelerate Motorsports Content Gamification Strategy

NFL Legend Involved In First Fan Controlled Football Trade

Genius pro tournament gives fans $2 beer for every birdie

Baseball’s Streaming Push Leaves Fans Scrambling to Find Games

How we mapped Marvel Stadium using 5G with Google and Accenture

Women’s Sports Fans: Where the Hell Are You?

What will sports marketing look like in 2022 & 2023?

Long Wait Times and Dwindling Patience: The Top Customer Service Frustrations in 2022

The NBA’s Golden State Warriors use data to optimize the fan experience

NBA launches Meta Quest VR environment to engage fans during playoffs

Fans sue Jets, Giants and make a good point

AT&T Is Bringing AR Content To Live Sports Games

How AR and VR are transforming customer experiences

Experts Claim That The Future Of Esports Lies In The Cross Section Of Crypto And NFTs

How next-gen networks can win over a legion of sporting fans

The Loneliest Team in Baseball With the Oakland Athletics having gutted their roster and flirted with Las Vegas, their once-loyal fans appear to be in revolt.

Why do stadium stands use membrane & fabric structure?

Understanding Customer Experience in 2022

Uber adds electric cars and stadium food to its menu

The Best (Worst?) MLS Stadium Food For The 2022 Season

What can marketers learn from gaming communities?

Women’s FA Cup Final Sets Competition Attendance Record

How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

Fan falls through Detroit footbridge on way to Tigers game

These Are China’s Ten Brand-New Stadiums That Will NOT Be Used for the 2023 Asia Cup

Mansfield Town Stags win Family Excellence Award

Australia: A roof that weighs as much as 333 elephants!

NFL Fan Rankings: Are Patriots No. 1?

3 Common Customer Complaints and How to Address Them

You’re Never Too Old to Be a Fan

Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium

How do African football stadiums stack up against each other?

Why aren’t the Oakland A’s trying harder to fill their stadium?

Swindon Town awarded Gold Status in 2021-22 EFL Family Excellence Awards

WEMBLEY STADIUM PARTNERS WITH TIXNGO TO DELIVER BLOCKCHAIN MOBILE TICKETING SOLUTION  

Road to CFB: Visiting Every Division-I College Football Stadium

UEFA ticket policies in spotlight for European finals

Gold Coast Titans NRL mascot and stadium illustrations from Sport Design Australia

$18 beers and $16 salads await fans at 2022 PGA Championship

Raccoon caught in the stands at the Vanderbilt vs Arkansas series!

Motherwell WELL IN SCHEME RETURNS

A-League debuts IZUZU D-MAX Ball Ute

Fan Engagement Friday: News from around the grounds 29/4/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Scran? No scran? The new food culture at football grounds

What’s new in Major League ballparks in 2022

Bengals’ $455m stadium is in such great shape it only needs $493m in upgrades, says architect

Dad things: Reds fan makes amazing catch while feeding baby

T-Mobile Park set to be first ballpark in MLB to open a store powered by both Amazon’s Just Walk Out technology and Amazon One

New York Islanders Integrate BlueJeans by Verizon to Elevate HOMEICE Fan Experience

How sports fans use data analytics to increase their enjoyment and understanding of sport

AFL Mint to release limited edition moments across AFL and AFLW

Melbourne Victory launch Victory Burger for fans!

NHL tech showcase focuses on fan experience

Player announcement drawings by @1fcn

Bolton Wanderers Jon Daddi Bavardsson playing penalties with young fan outside stadium.

Chelsea FC tackles food waste with new venue program for unused food

Populous and Kansas City Pioneers unveil “The Arena” NFT collection

Gamers get chance to play on Kauffman Stadium’s jumbotron ahead of tournament

The Miami Marlins have an amazing deal on the world’s saddest tacos

3 Top Tips You Can Implement Today To Maintain Great Customer Service!

Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

Turkish sports stadium takes Guinness World Records title for solar output

Boston’s Fenway Park opens contactless food and drink stores

Ejected: What happens when a fan is banned from a stadium?

The Atlanta Hawks’ State Farm Arena takes world-leading step towards sustainability

Statement on the Fan Led Review of Football Governance

NBA offers more free ‘The Association’ NFTs to fans after minting mishap

Six Major Steps To Improving Your Team’s Customer Service Skills

Hockey lover wins a luxury vacation. Atlanta pro team backs out of deal.

Fan Experiences Startup Vaunt Raises $5M, Investors Include Justin Tuck, Michele Roberts, Dodgers’ Elysian Park Ventures

Technology is saving the live sports experience

Celtic latest to launch digital cards via Sorare

Liverpool Could Become The First Premier League Club To Have Cryptocurrency As Main Shirt Sponsor

58% Of Customers Will Pay More For Better Customer Service

Ipswich Town Named EFL Family Club of the Year

ASM Global to deploy facial recognition technology across venues

NHL, technology partners showcase next generation of fan experience

Grimsby Town Paint the Town Proud initiative

Hawthorn Hawks Vs St Kilda Saints AFL Fan Experience at MCG, Melbourne, Australia 10/4/22

On Sunday 10th April I finally had the chance to do something I have been looking forward to for such a long time.

I finally got to be back in Melbourne after three years away and I got to take my daughter Ramona Josie along to her first ever AFL match and her first ever visit to the hallowed Melbourne Cricket Ground (MCG).

Ramona and I started our fan journey on a gorgeous blue sky day by walking (well she got an easy ride in the stroller!) the short distance from the city along the back inner suburban Melbourne streets of the MCG.

We had a fun little play in the grassy area outside the G where we kicked the football and had cuddles under this amazing stadium that is in my opinion one of the best to visit in the world for any event. That event today turned out to be a classic old school Aussie Rules battle between Hawthorn Hawks and St Kilda Saints which the Saints would eventually run away with in the end 142-73.

After a play we picked up a copy of the AFL Record which is always a must on an AFL game day and a bargain still at $5.

It was great to see a few things by looking up at the MCG and these included the solar panels out the front of gate 3 and the water station and solar powered CCTV and lights which all together has made the MCG run on 100% renewable energy which is spectacular to see from a major Australian venue. The ‘G-TRAIN’ was also a good sight to see for inclusion and accessibility as it carried less mobile fans around the G to their gates.

Today thanks to a friend we were lucky enough to sit in the MCC area which I had never been in to before. We were greeted and welcomed in by friendly MCG staff who waved and made RJ feel safe and welcome. I was even so surprised at how much Ramona enjoyed the atmosphere of a pumping MCG crowd from the people to the sirens, she was beaming ear to ear which made the day all the more memorable.

After walking in we did a big lap of the area taking in the F&B outlets, getting some photos, looking at the facilities and also going on a nice walk along the concourse. We had a look in the MCG shop which is stocked full of AFL and cricket items to buy with the retro range standing out as some very cool merch items. We walked out to then come back into another section and got a special Member’s Reserve pass which felt like something from the old days. The COVID check in process was also seamless and easy with security and gate staff helpful and efficient.

There were many new F&B stands with the addition of Royal Stacks burgers a welcome surprise and the prices were ok too from $12.50-$15.50. I remember when these guys had just opened in Brunswick when we lived here in 2015 so to see them in the stadium was pretty cool for fans, especially with their bright concession stand. There was also a brisket/BBQ outlet selling brisket rolls for $15.50, sweet crepes for $11 and southern fried chicken at the Cleaver and Coop outlet for $12.

Prices for some items were very affordable with water ($3.40) and coke varieties ($4.70) probably the cheapest in an Australian venue while the WAIT TIMES boards were helpful in showing fans which outlets had shortest lines and the distance to each outlet. Beer was priced at $9.50 for Carlton Draught while $11 for Mountain Goat craft beer which did absolutely taste that little bit nicer in flavour.

Power banks, water refill stations and plenty of helpful staff were also present inside the stadium on this event day. I found that the baby change and toilet facilities were also top notch here. I also had a check of some hand sanitisers and they all worked and had been filled prior to the event.

Ramona and I had an absolutely outstanding day at the MCG for her first visit and first AFL game with staff, affordable F&B and the views of the ground being the highlights of visiting this historic venue.

Melbourne Rebels Super Rugby Fan Experience at AAMI Park, Melbourne, Australia 15/4/22

For my second game of today I skipped across town after the AFL game at Marvel Stadium back to AAMI Park to take in the Melbourne Rebels Super Rugby match.

Making the fan journey from Southern Cross Station to AAMI Park I hopped on a free tram and then walked from the free tram boundary in the city to the venue which only took about 20 minutes (10 tram and 10 walk). I made my way down to the stadium and took some pictures along the outside concourse of the set up with the flags and LED screen having changed to represent tonights match and hirer in the Rebels.

Once again I found that the staff and COVID check in process was easy and staff were helpful and kind with greeting fans for the game. I made my way into the ground noticing a massive decrease in the presence of Victorian Police for this match compared to Tuesday night’s A-League game.

My review of the F&B can be found on the recent Melbourne Victory fan experience recap in these blogs however I did try a beer for the first time this trip having had wisdom teeth taken out while down here on holiday and unable to drink and despite the price at $11.80 for a craft beer, it was delicious and fresh and hit the spot on another mild night in Melbourne. I also liked the look of the FAT YAK beer bar outlet that was branded in all FAT YAK related livery.

I’m not quite sure what the #BURNCITYREBELS means, maybe Mel-BURN but I did like the branding and design that they are using for it which is different to what a lot of other clubs are using.

The fan engagement and crowd energy was good with a fun HT kick comp for young fans while the crowd MC and music kept the atmosphere moving along in the venue. It wasn’t the most spectacular turn out but this is an AFL city and even factoring in COVID issues and the reasons that fans are staying away it makes it hard for any team anywhere in the world to go back to what crowds were like in 2019. I think the Rebels are doing a very good job and know for a fact that they have made some really smart hires in recent times, people with good creative minds who will add to this business and bring some of their own quality experiences to the team.

The game was a solid contest too with it going back and forth but eventually getting away from the Rebels who went down to the Reds 36-32.

Ticket prices were very affordable too ranging from $9 kids to $24 adults.

It was also great to see a female ref out there as well but of course we still have a long way to go for all women in sport.

When I made my way around the venue again for photos and to talk to staff I checked on the toilets and hand sanitisers and they were all working and clean.

It was a very enjoyable night at the Rebels match in Melbourne and I’d encourage anyone, even die-hard AFL fans to give it a go and take in a Super Rugby match here at AAMI Park.

Melbourne Victory A-League Fan Experience at AAMI Park, Melbourne, Australia 12/4/22

On a chilly Melbourne night I hit the ground and ventured out to Melbourne Victory’s mid week Tuesday night A-League match against the Brisbane Roar at AAMI Park.

While the game finished in a 0-0 draw, it was still a very entertaining match.

It’s always a nice quick walk or tram ride to the ground here and takes about 15-20 minutes from the top end of the city by foot or about 10-15 minutes on the tram from Flinders Street Station. It is just outside the free tram network so it’s advisable to walk or cycle if you can. There is motorcycle and cycle parking around however while be careful, while walking into the stadium outside concourses, a motorcycle mounted the kerb and nearly crashed into me while trying to park without looking and without any stadium management of these motorcycles. I asked a staffer about this and they said that the bikes just come up and park at will. I had not seen them park like this before so will keep my eyes peeled next time while walking along the outside concourse.

I had a really nice chat with a stadium staffer called Catherine/Katherine outside the ground who was so jovial and had superb customer service skills as she helped fans with information on the match one on one and also over her loudspeaker. I mentioned I was down from Brisbane and she said that they had multiple QR vaccination and check in posters who those who needed them so that sounded like they had prepared well for all events.

The check in and vaccination process was easy and seamless and the staff were also kind, helpful and respectful and it appeared that fans were also being respectful back to them. I checked the hand sanitiser stations around the ground and every one I tried worked and had sanitiser in them as well. The toilets were also spotless and well maintained throughout the night.

Many F&B outlets were closed however since last visiting it did seem that there had been some good improvements with craft beer from 4 Pines (CUB non IBA) and a fish and chip stand that looked like it was offering really decent sized portions of quality items. The usual other items were also on sale with items including hot chips ($6), pie ($5) and hot dogs ($5.50) while beers were priced from $8.20 (light beer 375ml Cascade Light poured into a schooner 425ml) to $9.80 Great Northern and $11.80 for a Balter Captain Sensible (mid strength) or a 4 Pines Pacific Ale (full strength – unsure or if mid version of this SKU). I did the maths and it does appear that it is cheaper to buy mid/full strength beers than it is to buy the light beer by only a few cents and I did think that it was slightly cheeky that the light beer was only 375ml and not a schooner 425ml.

Lines were moving fast and staff were helpful and working fast for fans while there was also a coffee cart selling snacks like hot jam doughnuts. There was a point of difference in the quality of the food servings as well with buttermilk chicken tenders and chicken schnitzel burgers as well as fresh sandwiches on offer all ranging from $9.50- $17.

The entrance into the ground through the gates with my QR code ticket was seamless and I was greeted with a hello and welcome which always gets the night off to a good start. Now with 2-3-4 waves of entry with security screening, wanding, vax and check-in checks plus ticket entry its so important that staff are trained in not only their role but also in offering superb customer service. They are often the first point of contact for game day on the fans journey to the event so a nice welcome goes a long way for fans to get the night off to a positive start.

The concourses were clean and staff were friendly and helpful when I asked questions about the venue on my way around taking in the game day vibes. The Melbourne Victory fans really built up the atmosphere with their songs, chants and enthusiasm and it was a credit to them for the atmosphere and noise they created on the night. The players also made sure to come round to the fans after the 0-0 result to thank them which was good to see.

I thought that the community partnership with the TAC was a good idea and offered fans some fan engagement through a good community message around avoiding drink driving and planning their exit from the game. They had these cards that you could scratch off to win prizes and were giving them out to families plus merchandise to young fans.

The high police presence was very off putting and confronting. I asked Police and stadium reps why the large presence, especially on a Tuesday night during school holidays and while staff were friendly and positive about it being due to previous incidents, VIC Police were rude and came across as unhelpful and agitated, which in terms of first impressions for a fan is really not the best look.

Overall, for a Tuesday night mid week match it was really good to get back to AAMI Park and take in a Victory game. I highly recommend coming down here to check it out.

NRL Preliminary Final South Sydney Vs Manly Sea Eagles, Suncorp Stadium, Brisbane 24th September 2021

Images from the South Sydney Rabbitohs 36-16 win over Manly at Suncorp Stadium on Friday 24th September 2021.

  • Vaccinations at the game
  • Beer prices rise by 60c since last Broncos match 
  • VB fan zone area
  • Good to get 4 Pines but $11.80 is steep but it does taste better!
  • New LED sport lighting

BBC Radio London Live Interview 28/11/2020

After the conclusion of the third and final deciding State of Origin match on 28th November 2020 I did a live cross interview to BBC London to talk about the COVID restrictions at the game and how the event was managed. I did one call while still at the game as the siren had just sounded on another Queensland series win while I did another quick cross on the walk back to my house at 11pm 

I was recently sent the audio to both add to my site here but also for my own personal record as it will be something interesting to look back on down the track especially considering when you think about where Australia was at this point in time compared to the rest of the world (this match was the biggest crowd since the pandemic began) and then subsequently what played out only a few months later in Australia due to the total incompetence and poor leadership of our pathetic Liberal Government. Well it’s true….

Link to blog post from the match: https://mrblairhughes.com/state-of-origin-iii-queensland-vs-nsw-suncorp-stadium-brisbane-18-11-2020/ 

Cricket Australia 4th Test Match. Australia V India, The Gabba, Brisbane, 15th January 2021

Outstanding fan experience at the The Gabba for the Cricket Australia test match on day 1 and 5. 

I took my daughter Ramona Josie along for her first ever game day on day 5 as it was free with a donation to the Movember charity. A moment I will cherish forever!

A fantastic day and a highlight of my sports calendar to head along to the test, especially on day 1 as I never miss this day.

Grateful to be able to attend and impressed by all the covid safety messaging and notices as well as the ushers and staff being helpful and well trained around these tricky new event day experiences for fans.

Well done to the stadium, staff, Stadiums Queensland, teams, Queensland Government and fans for all doing the right thing with masks and covid safety👏☀️🏏

 

Images of Brisbane 2020

2020. What a year!

On my walks and rides this year I decided to document life in Brisbane city and around the suburbs especially as it was so quiet out and about. 

Many of the photos below are from lockdown in Brisbane from late March to May. I would cycle or walk near my home in the early morning each day and capture life as I went by to later look back on this period of life in Brisbane. 

Enjoy

Brisbane Lions AFL Game Day Fan Experience at The GABBA 23/08/2020

I headed out to the Brisbane Lions AFL – Australian Football League match last night at The Gabba in Brisbane and was mighty impressed by the hard working Lions and venue staff who put on a stellar show keeping fans safe during these crazy COVID times in the sports business.

I thought it’d be a good idea to document with my camera as many interesting angles of the game day fan journey back at the Gabba for a Lions game during this COVID period to look back on down the track too.

With so many folks losing their roles across the globe I also think it’s important more than ever that we give thanks to the security guards, the ticket ushers, the F&B staff, cleaners and club land folks….staying positive, saying thanks, it all goes a long way in any industry really and helps us stick together and get through this together.

Great win by the Lions too.

It’ll be good to have the Grand Final at the Gabba 😉

Here are some snaps from the game day out at the Gabba.

Brisbane Broncos Vs Gold Coast Titans NRL Fan Experience, Suncorp Stadium, Brisbane, Queensland 27/06/20

Here’s a snapshot documenting the fan journey tonight heading back to the Brisbane Broncos game days at Suncorp Stadium in Brisbane, Queensland, Australia on Saturday night.

10,000 fans were allowed back on the night for the NRL game.

Train to the game. Chelmer station to Milton station. Free transport still on offer for fans here heading the game.

Note the clear communications around ticket conditions for the COVID19 plan on this game day.

The march to the stadium from the station. Not as vocal as usual but grateful and lucky to be back here.

Ticketing. Paper PDFs or mobile ticketing only. Gates open only from 45 minutes before kick off.

F&B. Cashless/card only. Line markings. Social distancing maintained and respected by fans. Speed was fast to be served. Staff friendly and good on them for being back too. They need this for jobs as well.

Seating. Strictly only allowed to use the 2 seats you were able to purchase and must keep 1.5m away from each other. Must remain within the zone allocated on your ticket.

Hand sanitizer stations abundant throughout the venue.

Well done to all of the staff from the Broncos membership team to the venue staff and everyone else in between who put this on for fans with only a few day’s notice. Huge respect for that team work.

3AW Radio Melbourne: How to engage yourself as a footy fan during COVID-19 times

A quick chat with 3AW Radio about the NRL/AFL return and fan engagement. 

Footy fans are being encouraged to get creative as the codes return over the coming weeks.

Tom Elliott spoke with fan engagement specialist Blair Hughes about the matter on Thursday, ahead of the NRL’s return.

He’s set up his own stadium in his shed at home.

Click PLAY below to hear more on 3AW

Cowboys New Home Musters Community Excitement in North Queensland

Cowboys New Home Musters Community Excitement in North Queensland

 

It’s the dawn of a new era and the atmosphere is buzzing in Townsville as the NRL’s North Queensland Cowboys and local region hosts the inaugural sporting event at Australia’s newest major venue, Queensland Country Bank Stadium.

 

Built by North Queenslanders for North Queenslanders in a home-grown effort involving the Queensland and Australian Government’s, Townsville City Council and close to 500 local businesses, the $290M world-class facility represents a proud moment for the city. Having experienced rough times in recent years, the new stadium acts as a catalyst for economic rejuvenation and urban regeneration and from experiencing this first hand it is clearly revitalising the local community and surrounding regions.

 

Standing on the Wulgurukaba traditional owners land in the heart of the Townsville CBD, here is my latest review where I highlight the impressive features of Queensland Country Bank Stadium and the Cowboys game day fan experience on what was a rollercoaster ride day for the nation and sports fans alike due to the unprecedented Coronavirus concerns that very nearly saw this opening event called off.

 

Fan Engagement:

Arriving early at the venue on a scorching hot Friday afternoon to do a pre-game walk around, it was clear from first impressions that the venue exudes a uniquely North Queensland identity which has been designed with the fan experience at the forefront.

The North Queensland Cowboys fan first approach starts well before the match as I joined hundreds of fans in the first ever ‘Cowboys Stampede’ march to the stadium from the Cowboys Leagues club which was an exciting experience on the night and a tradition that looks set to continue on game days into the future.

 

The pre-game fan engagement continues outside the ground as fans can experience the ‘Captain’s Walk’ where names of Cowboys legends and supporters are etched into pavers while fans were also instantly captivated by the chance to get photos with the life-size bronze statue of Cowboys legend Johnathan Thurston that was designed by local artist Jane Hawkins to honour his contribution to North Queensland sport.

 

Impressive screen content, engaging performances and promotions and at last count seven mascots kept fans entertained all night long inside while outside fans of all ages enjoyed a dedicated fan engagement zone as well as receiving a free Cowboys flag on entry to commemorative the opening game here.

 

Transport:

 

Transport was a seamless experience from the CBD with free game day express event buses organized to transport fans around while multiple park and ride or walk options made it simple for those fans wishing to park the car nearby and access the venue with free parking also available after 2pm in the CBD. Ride share and taxi zones as well as accessible pick up and drop off areas ensured every patron can easily access the venue however with the stadium centrally located in the heart of the city, walking was also seen by the majority of fans to be the easiest way to get to and from the stadium.

 

Architecture:

 

Designed by Cox Architecture and constructed by WATPAC on the banks of Townsville’s Ross River, the centrally located stadium was delivered on schedule and to budget and has a host of smart architectural features that add to its iconic North Queensland design.

 

A horseshoe shaped cantilever roof with plates inspired by the native tropical Pandanus plant forms the centerpiece of the stadium design and makes the venue instantly recognizable to global audiences. This unique design also provides the strength to resist North Queensland’s cyclonic winds as well as allowing the roof to expand and contract to the city’s tropical temperatures.

 

Green spaces are abundant with over 100 trees and 30,000 plants spread throughout the venue while a lush grassed parkland and plaza at the northern end of the venue provided a family friendly atmosphere for fans to meet and mingle in before entering the venue.

 

The stadium has also been specifically positioned to face north in order to catch the breezes while it’s spacious open design showcases the stunning panoramic views of the city and Castle Hill which now instantly makes it one of the most picturesque stadiums in Australia to visit.

 

Technology:

 

Audio-visual capabilities are state of the art and delivered an immersive experience through a lighting set up which made the field vibrantly pop with colour while the sound system pumped out team announcements, music and a hype reel countdown in clear and crisp audio.

 

An imposing 200sqm HD scoreboard at the northern end is strategically positioned to be viewed by all spectators while the multicoloured LED lights incorporated into both the roof and translucent kites showcased an exciting and memorable pre-game light show with Cowboys themed lighting displays switching between strobe, flash and still which amplified the crowd atmosphere.

 

The free QCB Stadium and Cowboys app’s both provided an informative and effective user experience that highlighted important game day information for fans such as F&B offerings, news, transport guidance, seating maps, the ability to purchase tickets and merchandise, accessibility information as well as the ability to connect to the venues WiFi which was fast and reliable when speed tested throughout various moments of the game day.

 

Seating:

 

There is not a bad view in the house with 25,000 Cowboys coloured seats highlighting a contemporary stadium design that puts every fan within close proximity to the lush field to ensure an edge of your seat pulsating experience.

 

The configuration of the stadium sees four primary seating areas with roof shades covering 75% of the ground while a unique part of the design in the northern end features open standing areas where fans can enjoy breathtaking sightlines of the try line in a relaxed and informal setting next to bars and food outlets. Cup holders also compliment seating in the western grandstand while multiple disability seating options and family rooms with showers and change tables all highlight what an inclusive, comfortable and accessible venue this is.

 

F&B:

 

An extensive selection of food and beverage choices are available to suit all tastes with Pandanus Catering putting a key focus on ensuring the majority of produce is locally sourced from the North Queensland region to ensure a truly home grown experience.

 

Gourmet, value and variety are at the core of an inclusive foodie fan experience here with affordable options ranging from 12” ‘Cowboys’ hot dogs, local reef fish and Red Rooster chicken to ‘Stockman’s’ tropical burgers, vegetarian burritos and vegan pies all available throughout the venues 29 F&B concession stands ensuring fans never have to go far to grab some quality game day grub.

 

Uniquely themed public bars such as the Castle Hill Bar, Long Bar and City View Bar are scattered throughout the venue offering fan favourites XXXX and Bundaberg Rum and are complimented by outstanding views of the field and local attractions. Meanwhile, Cowboys members can even enjoy their very own ‘Cowboys Castle’ craft beer from local microbrewery Tiny Mountain Brewing Co that is available in their exclusive ‘Cowboys Castle’ members bar on game days. Fans will also appreciate the ability to walk around the entire 9m wide, 600m circumference of the stadium concourse to check out the full F&B range and take in spectacular views of the field of play from different vantage points.

 

 

Hospitality:

 

Located in the western grandstand, the stadium includes a diverse range of exciting hospitality experiences to suit every budget from premium offerings such as the elegantly decked out Chairman’s Club ‘Shorty’s’ with it’s unrivaled guest service and delicious delicacies to the relaxed and vibrant Sky Deck on level 4 that features breathtaking panoramic views of the pitch and city for those instant shareable social media moments. The impressive club lounge and ground level field club along with the 88 external boxes and 17 suites highlights a first class hospitality experience that is sure to be very popular on game days for those guests looking to network and enjoy premium F&B and live entertainment in comfortable surroundings.

 

Conclusion

 

While the opening match may have started with a tough 28-21 loss at the hands of state rivals Brisbane, it was a spectacular win for both North Queensland Cowboys fans who will continue to experience exciting game days here as well as the local region who will benefit from the positive economic and social outcomes that transpire from this marvelous new venue in tropical Townsville.

 

BIO:

 

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com.

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

106 days into 2020 and what an unimaginable and absolutely crazy year it has been within the Australian craft beer industry this year. 

First the devastation of the summer bush fires and now the way the world has been flipped on its head by COVID19. It’s been an incredibly tough time for many Australian’s and small businesses out there but as I work within this industry I’ve also seen first hand how stressful, challenging and frustrating it has been for independent craft breweries (and all the associated people along the supply chain) throughout Australia.

However if it’s one thing that this industry and community of good beer fans do well, it’s pulling together and working together to support each other. From the relentless back-breaking work that organizations like the IBA, Oz Brews News, Froth Mag and Crafty Pint do for this industry to all the craft beer fans out there who have all gone to great lengths over the past few months to buy local and get behind their community craft breweries, well it’s just so bloody lovely to see. What an outstanding community of people! It just makes you feel so damn proud of how Australian’s come together to support each other in times of crisis. 

Anyway, seeing as I have lost work like many others within the industry and because I now have some extra time on my hands and just can’t sit still, I have put together another handy infographic of fan engagement ideas that will come in useful to a host of businesses, breweries, and venues within our industry. 

Featured below is a new fan engagement infographic that has been created from collating ideas and initiatives from what over 300 Australian craft breweries have been doing to engage their fans and local communities. I have also included all of the ideas within a bullet point list with images added below as well as including some of my own ideas. If an idea does not make sense then please feel free to reach out and I will assist. 

Earlier this week I also released an infographic for the sports business titled 200+ Fan Engagement Ideas to Entertain, Educate and Connect Sports Fans during COVID19 which aims to help local grassroots and community clubs throughout the globe with ideas to engage their communities at this time. Previously I have created these resources below as well. These have been useful for the sports business but many of the ideas are interchangeable, cost-effective and simple and have also helped small businesses with the ideas presented here being quite adaptable to many businesses.

I have also previously created this resource ‘100+ Fan Engagement Ideas For Craft Breweries’ which has been a simple and effective guide for craft breweries across Australia and may come in handy down the track for other breweries to acquire new fans and drive further revenue opportunities.

If IBA members also have access to the new IBA forum and website sections then my fan engagement presentation and panel from last year’s BREWCON conference might also be a beneficial watch.

All in all this has just been something to do to stay active during this time so I hope that it comes in handy for anyone within the independent craft beer industry. 

My final piece of advice is to get out there and support your local indie brewery and buy local from local indie bottle shops and venues doing take aways where you can as this will help these businesses at a time when they all need it the most. 

Thanks for reading. 

150+ FAN ENGAGEMENT IDEAS FOR CRAFT BREWERIES: SOLUTIONS TO ENTERTAIN AND EDUCATE, DRIVE REVENUE AND CONNECT BEER FANS AND LOCAL COMMUNITIES DURING COVID19

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

  • Bottle shop/venue and staff shout outs to promote local indie stockists
  • Trivia
  • Merch incentives/giveaways (even just free stickers) with minimum spend beer orders
  • Online happy hour
  • Art series featuring and promoting breweries local community/artists
  • Supporters send in your pictures with the brewery beers
  • Competitions- win a years supply etc
  • Promote beer finder maps/stockists
  • BrewChats online shows
  • Healthcare worker discounts
  • Posting takeaway food menus
  • Isolation beer festival/tastings
  • Creative sample boxes (core range cartons to mixed cubes)
  • Hand sanitser for sale
  • Live stream bands at home
  • Mega variety packs
  • ISO Games
  • Pop quizzes for discounts/deals
  • Virtual masterclasses
  • Beer cocktail recipes
  • Craft beer baking efforts
  • Midweek madness sales
  • Pics/shout outs/promote/thank the brew crew
  • Letter/email of the day
  • Drive Thru Specials
  • Access to exclusive content
  • Buy a case, get a free….crowler/incentive etc
  • At Home menu’s- bring the taproom to your house
  • Local area bar/venue Monopoly board game shout out
  • Beer/food delivery order apps
  • Promote take away meal/beer packs
  • Brewery supporter quotes
  • Donate a carton/4pack/beer to a health care worker
  • Promote your merch especially female range of gear
  • Win the first case off the canning line
  • Food and beer variety packs
  • Local craft beer collaboration packs featuring various breweries beers
  • Creative specials and daily deals on takeaway food and beers
  • Creative colourful drive thru set ups and instructions
  • Check in on elderly brewery supporters
  • Word searches
  • Caption This
  • Bingo cards
  • Spot the tinnie/beer
  • Colourjng in sheets/Tattoo design sheets
  • Drawing challenges
  • Throw back pictures/moments/memories
  • Nominate a brewery supporter
  • Challenges
  • Zoom wallpapers of the brewery/SKUs
  • Podcasts
  • Hand washing techniques/instructions
  • Deliver care packages to supporters
  • YouTube/Video shows/recaps and rewinds
  • Hero of the brewery (emergency services fan shout outs)
  • Feel good moments/pics/videos
  • Art competitions
  • Countdowns and votes and polls
  • Connect 4 brewery challenges
  • Photo of the day
  • Supporter Nominations
  • Q&A’s with the brewer
  • On This Day
  • Fitness/work out/training tips
  • Craft beer YOGA
  • GIF challenges
  • Share your brewery supporter story- fan sourced
  • Utilising fan generated content
  • Instagram/FB Live with brewer/team member
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Choose your ultimate brewery team lineups
  • Mental Health Messages and Tips
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Brewery Spotify music playlists
  • What are the breweries up to updates
  • CEO messages/emails to supporters
  • Brewery video messages to supporters
  • Twitter/FB/Insty take overs
  • Send letters to the brewery
  • Dogs of the brewery and fans pets etc
  • RSA/ABAC appropriate kids activity worksheets on agriculture/sustainability/hops etc
  • Memes
  • Pixelated pick the beer
  • My ‘brewery Story
  • Random Acts of Kindness
  • Virtual brewery tour
  • 60 seconds Qs with the brewery team
  • Brewery/supporter/bottle shop people profiles
  • TikToks
  • Tattoo profiles of the brewery staff
  • Live Q&A
  • Fun and quirky facts
  • Merch offers and incentives
  • Merchandise daily deals
  • Virtual Meet Ups
  • Online Quizzes Ex. Kahootz
  • Free access to exclusive content
  • Cooking and recipe shows and plans
  • Educational virtual video sessions
  • Virtual tastings
  • Mini documentaries
  • Exclusive special one off merch lines
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the brewery from the emoji’s
  • Bracket challenges
  • Merch giveaways
  • Your brewery memory
  • Personalised brewery wallpapers
  • CRIBS- brewery home lockdown version
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn- shout outs with supporters in their craft beer tees
  • Donate a beer or gift card
  • Gift cards!
  • Stat attacks
  • Stories behind the moments
  • Surprise fans with calls/videos
  • Name The beer
  • Show and Tell (Show Us Your beer cave/memorabilia)
  • Arts & Crafts
  • Community hero of the week
  • Fan discounts for brewery sponsors- support local businesses
  • Thank You Messages to supporters
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Word Challenges: Brewery scattergories
  • Spot The Difference
  • Share favourite beer merch items
  • Mental Health/Fitness webinars
  • Fan video messages of support for the brewery
  • Brewery profiles
  • Fan of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for supporters
  • Inspirational quotes
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Build the ultimate beer meal
  • Thank you shout outs to health care workers
  • Maze challenges
  • Fans/Brewery nominate a local business that deserves recognition
  • What’s in the brewers/fans fridge?
  • Beer baking challenges
  • Sudoku worksheets
  • One on one video chat with the brewer
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the brewery supports
  • Brewery printable cut outs
  • Virtual Vacations frames for fans
  • Where’s the brewery/beer (where’s wally etc.)
  • Fan/Supporter hall of fame
  • Find the BEER
  • Fan call from the CEO
  • Printable posters/assets
  • Supporter/beer caricatures
  • Brewery DJ doing a set live on social
  • Fans merch lucky dip live
  • Memory games
  • Fan wall at the brewery
  • Promote fans loyalty i.e. 1, 5, 10 years memberships
  • Harness, use and showcase fan generated content
  • Fan appreciation day/week

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

G’day everyone, I hope that this latest blog post and infographic finds you well especially given the unprecedented circumstances we’re all in at the moment.

How is everyone going with everything at the moment? It’s a pretty stressful and overwhelming time for everyone but it seems that we’re all coping pretty well with self-isolation, COVID19 concerns and everything else that’s going on in our lives. Whose missing live sport? The smells and sounds of the game-day? It will be all back before we know it.

Like millions of others, both my wife and I have lost work but life does go on and you have to keep moving. I’m deeply saddened to hear about plenty of my hard-working friends and colleagues from the sports business world who are struggling at the moment because of redundancies or lost income. We’re all in this together and things will get better. I know how hard these reps have all worked for fans in stadiums all over the world so they should be very proud of what they’ve achieved and hopefully will be able to come back to their clubs or venues when the time is right. I’m in the same boat and while there’s not much I can do to help, all I can say is that I’m always happy to listen and talk to anyone if they feel like a virtual chat or a catch-up.

It’s important that we check in on one another at this time but also that we stay active and focused mentally and so because the former school teacher in me can’t just sit still and not want to help, I’ve put together another free quick fan engagement infographic which will help global to grassroots clubs all over the world.

I scoured the web looking at what over 400 global teams were doing for fan engagement content ideas at this time and was blown away at the creativity and innovation coming from these hard-working teams at this time to still provide educational and entertaining content to connect fans.

From mental fitness webinars, kids activity workbooks and recipe creations to Zoom backgrounds, bitmoji’s and fitness challenges it’s been very impressive to see how teams across the world have adapted during COVID19 to provide fans of all ages, but especially young fans with ways to stay connected to the game and their teams.

I have therefore attached below another FREE fan engagement resource that I have put together along with the bullet points of all the ideas for easy access below too.

I have also added the images to my 8000+ strong fan engagement Pinterest board which has an abundance of ideas that have come in useful for teams over the years. Visit the FE Pinterest here.

Also if you haven’t seen any of the other fan engagement infographics that I’ve put together then you can find them here.

If something doesn’t make sense then please just ask and I will assist you with more information about what the bullet point represents.

As with the majority of things I do in the fan engagement space, I don’t ask for much in return for my services as I care about young fans and making the best fan experience possible. I love what I get to do and as a fan first and foremost myself this will never change. All I ever ask is that you respect me and my work and let me know if it came in handy and reach out if you found it helpful.

The best part about what I’ve been able to do here has been to network, help out and meet likeminded people in sports biz from all across the globe who one day I can introduce my soon to be born child to your team and stadium and not just go on my global stadium journeys by myself. With a baby girl on the way in July, I can’t wait to be doing this and instill in them my love for stadium architecture, trying diverse F&B and catching different sports in different parts of the globe. With COVID19 going on and no real end in sight, it’s important that we understand that we all have so much to look forward to and for me, I can’t wait to welcome my first baby and soon to be sports fan into the world.

Thank you for reading and I hope that this free resource comes in handy for you.

Have a good week, keep smiling and stay positive.

This will all be over soon and fans will be back on the Kiss Cam, cheering their teams on and also complaining about the price and quality of stadium F&B in no time!

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

  • Check in on elderly members/fans
  • Word search
  • Stay Home Bingo card
  • Spot the ball
  • Colour in the player/club emblem/jersey
  • Draw the player/ground/emblem
  • Throw back pictures/moments/memories
  • Nominate a team
  • Challenges
  • Zoom wallpapers
  • Team/Player wallpapers
  • Podcasts
  • Classic calls/flashbacks
  • Play back old games
  • Coronavirus hand washing techniques/instructions
  • Deliver care packages to fans
  • VR ground visits
  • YouTube/Video shows/recaps and rewinds
  • Hero of the team (emergency services fan shout outs)
  • Feel Good moments/pics/videos
  • Art competitions
  • Story Time. Players read kids books/stories to young fans
  • Countdowns and votes (best jersey/game/player etc.)
  • Connect 4 Mascot challenges
  • Google Home to engage with fans at home
  • Photo of the day
  • Family Nominations
  • Q&A’s
  • On This Day
  • Skills challenges
  • Fitness/work out/training tips
  • Team commentate fans skills/videos
  • GIF challenges
  • Twitch e-sports gaming challenges
  • Re-watch classic games
  • Share your fan story
  • Utilising fan generated content
  • Repurposing merch for medical supplies
  • Instagram/FB Live with players/team
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Old player profiles
  • Choose your ultimate team lineups
  • Mental Health Messages and Tips
  • Classic game replays
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Social games
  • Replay games via Twitter updates
  • Club Spotify music playlists
  • What are the players up to updates
  • CEO messages/emails to fans
  • Player video messages to fans
  • Game day dress up
  • Twitter/FB/Insty take overs
  • Send letters to the team
  • Player pen-pals
  • Dogs of the club/team/fans
  • Activity sheets/kids worksheets
  • Legend Q&A with past player
  • The People’s Presser
  • Ultimate Quaran Team
  • Memes
  • Pixelated pick the players
  • My ‘Insert Team’ Story
  • Top 100 games/moments/memories/players/jerseys
  • Virtual Match day Predictions
  • Random Acts of Kindness
  • Inside the training session
  • 60 seconds Qs with the player/coach
  • Fan profiles
  • TikToks
  • Tattoo profiles of the players
  • Live Q&A
  • Choose your ultimate fantasy team
  • Match day program flashbacks
  • Fun Facts
  • Virtual autographs
  • Match day merch offers
  • Merchandise daily deals
  • Fan Virtual Meet Up
  • Online Quizzes Ex. Kahootz
  • Archival footage
  • Free access to exclusive content
  • Cooking and recipe shows
  • Online fan party
  • Mini documentaries
  • Exclusive special merch
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the player names from the emoji’s
  • Bracket challenges
  • Charity Challenges
  • Merch giveaways
  • Stadium wallpapers
  • Your Stadium Memory
  • Virtual Game Days
  • Personalised jersey wallpapers
  • Player fashion shows
  • CRIBS- player home lockdown version
  • Players/team letters to fans/members
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn
  • Donate A Membership
  • Retro plays of the week
  • Stat attacks
  • Classic game breakdowns with ex players/coaches
  • Specials on training range merch
  • Stories behind the big moments
  • Team/Player Yoga
  • Animal Crossing jerseys
  • Surprise fans with calls/videos
  • Individual Training Programs
  • Food Bank Appeals
  • Name The Goal/Try/Moment
  • Show and Tell (Show Us Your Sports Cave)
  • Backyard Skills Challenges
  • Arts & Crafts
  • Community hero of the week
  • Home Workouts
  • Old photos from yesteryear
  • Your Call From Home- Fans commentating big moments
  • Show Your Colours- send in pics in
  • Team colouring in books
  • Guess The Player- Who Am I?
  • What Happens Next?
  • Fan discounts for team sponsors- support local businesses
  • Thank You Messages to fans
  • What comes to mind when you see this kit?
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Find a word
  • Scoreboard challenge
  • Word Challenges: Team scattergories
  • Spot The Difference
  • Share Your Ticket Stub Memory
  • Guess which season these jerseys are from
  • Trading Card Flashbacks
  • Retro Team List Tuesday
  • Share favourite merch items
  • Whose Tattoo?
  • Isolation Task/Name
  • Mental Health/Fitness webinars
  • Fan video messages of support for the team
  • Player/FOH profiles
  • Alternative design random jerseys
  • Design a banner
  • Old news stories from papers
  • Fan/Member of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for fans
  • Inspirational quotes
  • Anything mascot related: Colouring in, wallpapers, cut outs
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Live chat with a former star
  • Share baby photos of players/team
  • Build the ultimate stadium meal
  • Thank you shout outs to health care workers
  • Game plan breakdowns- show attack/defence plays
  • Team/Player pays it forward with free coffees/meals for members/health care workers at local businesses
  • Team maze challenges
  • Reading challenges
  • Fans/Members nominate a local business that deserves recognition
  • Virtual cheerleading/dance sessions for fitness/kids
  • What’s in the player’s fridge?
  • Hand washing technique cards
  • Player Bitmojis
  • Art contests
  • Make up tutorials
  • Fan challenges- draw players/ask a question for social live
  • Virtual radiothon
  • Art workshops
  • Sudoku worksheets
  • Video chat with the mascot
  • Kids recipe book
  • Write letters/notes of support along with the team to health care workers
  • Showcase players hidden talents
  • Showcase fans/members hidden talents
  • Promote fans/members of the club local businesses to the fan base
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the team supports
  • Paper Bag Puppets
  • Write a letter to the mascot
  • Rivalry Recaps
  • Mascot/Player printable cut outs
  • Group fitness classes/steps challenges
  • Virtual Vacations frames for fans
  • Stay At Home Match Notes/Sheet
  • Make a player out of household items cardboard etc.
  • Virtual watch parties of classic old games
  • Where’s the mascot (where’s wally etc.)
  • Fan hall of fame
  • Guess the attendance of the retro game
  • Name the score of the classic game
  • Mascot trading cards
  • Send in fan messages for the team to go up in the sheds for their return
  • Fan call from the CEO
  • Write a match day review from a past game- writing challenge
  • Printable posters
  • Letterbox drops of merch/letters from players to members houses
  • Junior fan of the day during COVID19
  • Fan caricatures
  • Team DJ doing a set live on social
  • Junior reporter commentates a classic game
  • Kids only fan forum
  • Kids only team presser
  • Members/fans merch lucky dip live
  • Memory games
  • Virtual members wall
  • VR ticket/merch/mascot hunts
  • Kids/parents fans/members only fitness/health session live by team
  • Stay at home pass
  • Printable trophies and cups
  • Promote fans membership loyalty i.e. 5, 10, 20 years memberships
  • Harness, use and showcase fan generated content
  • Print out club size charts
  • First game day at home certificates
  • Game day memorabilia auctions/giveaways
  • Fan/member appreciation day/week
  • Make a team flag at home
  • At home ‘cams’ team filters for Oblivious cam, Kiss cam, etc.

 

QLD Country Bank Stadium & North Queensland Cowboys NRL Fan Experience, 13/3/20, Townsville, Queensland, Australia

WOW, what a day it was yesterday up here in gorgeous Townsville, North Queensland for the opening of the new Queensland Country Bank Stadium for the North Queensland Toyota Cowboys NRL game.

A superb local team effort here from all stakeholders who have delivered a massive win for the local community, economy, and fans that will no doubt benefit and revitalise the region long term.

Impressed with a lot of the fan experience features here including:

– F&B: Vegan pies and ‘Cowboys Castle’ craft beer and members bar, loads of local F&B options and diverse bars/spaces

– Architecture: Pandanus leaf horse-shoe roof, green spaces, 600m & 9m wide concourse, uniquely NQ design

– Cowboys fan engagement: ‘Cowboys Stampede’, JT statue, ‘Captain’s Walk’, non-stop activations

– Tech: Immersive light shows, vibrant LED content, awesome scoreboard, and crisp sound system

– Seating: 25K great views everywhere

– Hospitality: Diverse spaces. ‘Sky Deck’ was a highlight

– Transport/Accessibility: Multiple options, clear way-finding

Built by North Queenslanders for NQers, the venue is a proud moment for the city that has been designed with the fan experience at the forefront.

Comprehensive review coming soon for Australasian Leisure Management magazine while 100 odd 📸 on both my website/Twitter

I Asked Every NRL Club Why I Should Become A Member…..Here Are The Responses

The NRL season is back soon and along with my fellow NRL and rugby league fans, I am pumped to be getting back out to games at a time when the game seems to be even bigger than ever…..but maybe it’s just Tina Turner singing in the background. Anyway…..

In an effort to see why I should become a member of an NRL club and what benefits each team offered their fans for the 2020 season, I sent an email under the alias Jack Gilmore (a combination of two of my favourite fictional film sports characters in Jackie Moon from Semi-Pro and Happy Gilmore from Happy Gilmore) to ask a couple of questions and see how teams would reply. (Note: Having worked with the majority of clubs in some capacity, I used an alias because if I used my real name they’d have caught on straight away and I wanted to get 100% honest and genuine replies).

I wanted to see the following:

  • Who responded the quickest
  • Who didn’t respond at all. Hopefully, they’d all reply. Every team needs every fan to sign up to increase memberships.
  • Why I should become a member of each club and who answered the specific question ‘Why Should I Become A Member of your club’
  • What benefits were included in memberships compared to others across the NRL
  • Who was persistent and followed up by trying to get the membership and sale finalized 
  • Who came across as genuine and authentic rather than an auto-reply response

Here are the results:

National Rugby League:

  • 11 of the 16 teams I emailed had replied with responses at the time of writing this blog post on Wednesday morning 4/3/2020.
  • Six teams replied with automatic responses within one minute of my email (these were Newcastle, NZ, Melbourne, Parramatta, Brisbane, and Gold Coast) with four of these following up afterward with more detailed responses. This was a simple way to both illustrate that the team had received the email, that the fan would get a reply soon and that they immediately received confirmation that their request was being actioned.
  • The Storm and Knights didn’t follow up on their initial emails saying they’d get back to me though which is fine as you’d assume that more than likely a fan would follow up with the auto-reply.
  • Not a single club sent a follow-up email when I had not responded within a week so it would be interesting to see how persistent they are before getting back to these potential fans to try to sign them up closer to the season start date. You have to be persistent. 
  • Only 8 of 16 actually bothered to answer my question about why I should support the team. Listening is vital. 

Response Times:

I sent an email out to every team’s membership email account at 10am on Tuesday the 25th of February which stated:

“Hello, 

I’m looking at becoming a member this year having recently relocated back home. 

Just a GA seat, one seat for me, cheapest, please.

What is the best reason to become a member of the club and why should I bother? 

Any incentives, deals, promos? What do you guys do for me as a member that’s good? 
Can you send me any details on membership packs and what I get in them too, please?
Thanks”

At the time of writing this on 4/3/2020, of the 16 teams I wrote to using their membership emails, only 11 of the clubs responded to my email asking about becoming a member.

I followed up with an email to the five who didn’t respond on Wednesday morning 4 March seeking to see about a reply to my initial email. It’s totally understandable that these emails can fall through the cracks but for someone wanting to sign up it’s imperative that this happens infrequently so as to avoid a potential lost sale and membership.

By Wednesday afternoon I had heard back from two more clubs so 13 of the 16 had responded by Wednesday afternoon.

Of the 11 teams who responded after my initial email:

  • Fastest response: 11 minutes from Parramatta. Brilliant.
  • 6 responded within 42 minutes
  • 8 responded on the same day
  • 10 responded within 1 day and a few hours
  • 8 actually answered the question I asked about why it’s worth becoming a member and why I should do that

I guess what was one thing that was interesting was that of the six teams who followed up instantly with automatic replies saying they’d get back to me ASAP, two of those (Melbourne and Newcastle) didn’t actually respond until I wrote back to them and then they did which was great to see.

An important thing to note is that I don’t think fans should expect a reply straight away and the clubs made mention of this in the automatic replies that they’d respond in one to two days. However, it is absolutely vital that all enquiries are actioned and the loop is closed sufficiently by replying to either get the fan over the line and bag the sale/membership and/or to collect the data (name/email) to follow up with at a later point when trying again whether that is next week, month or season. They’ve reached out to you and are halfway towards a sale. 

The following is the time the team responded along with the total time from

Lessons:

  • It is vital to follow up with everyone who contacts your business. And then follow up again….and again. Not harassing them and certainly not when they’ve told you to stop but you have to be persistent. Sometimes it’s a long game. They have made the effort to engage with you which means they are halfway there to a sale.
  • It’s great to have an automatic reply but if you don’t follow up these are pointless.
  • Being genuine and authentic will lead to a sale. The responses below where the membership team person went out of their way to tell me why I should sign up actually enticed me to think about doing just that if I lived locally to those clubs.
  • Answering the question that is asked cuts down time for both parties back and forth, gives the person what they’re after and highly likely leads to a sale as they have all the information to make an informed buying decision.
  • Asking to call or grab a number is important. The more info you can collect the better but also the chances of a sale are higher if you can speak to a person and state your case effectively and clearly in person or over the phone.
  • Never be afraid to upsell or talk about add-on’s and trying to sell other items. Sometimes the customer/fan doesn’t know what’s available and you might just have an even better deal for them plus bringing in more selling points leads to more sales. I was surprised that no one bothered to talk about hospitality or merchandise or try to push me with upselling to get even more bang for my buck (although perhaps that’s where they did listen as I mentioned I only wanted the cheapest GA ticket)
  • Not many asked me questions about my motivations for buying. That’s important as it can answer a lot of questions to round out a sale.
  • All in all, what a bargain these NRL memberships are! I can’t wait to get out to the grounds in 2020. 
  • I’d love to have seen the Tigers, Sharks and Panthers replies too however these memberships are available in the links if anyone wants to view them. They are equally impressive too. 
  • If you’re an NRL member sign up to your club and support the game. NRL has never been in a better position and as a hardcore fan myself I am pumped to be getting back out to the grounds.

Responses:

The following are the responses from each club along with some notes.

Parramatta Eels

Thank you for your email.

That’s great to hear you are interested in becoming a member!

I highly recommend our General Admission membership as I will list below what you receive in it.

Note: if you buy a full season general admission adult pass you receive a free junior up to the age of 18.

General Admission (11 games): unreserved

Adult: $200

Concession: $190

Junior: Free with full paying adult or $100 for an extra junior

Family: $400

Members pack:

Adult:

  • Cap
  • Keyring
  • Lanyard
  • Sticker set

Junior:

  • Lanyard
  • Sticker set
  • Junior cap

As being a 2020 member, you will also receive a range of benefits such as:

  • Integrated game day public transport
  • Access to the brand-new members offers program
  • Access to Members Lounge ’47
  • Access to Members’ loyalty program, including Member Loyalty Events
  • Access to cash-back member seat resale program (Reserved Seat Members only)
  • 10% discount off selected Eels home game tickets
  • BONUS! 15% discount at the Eels Online Store
  • Priority buying window for all Eels home games
  • Priority buying window for NRL major events
  • Member Event Invitations
  • Member-first club communication

I hope this helps you understand the way our memberships work in more detail.

Notes:

  • Super fast response
  • Loaded with info on memberships and inclusions
  • Actually sounds like the best membership to sign up to as well given all the benefits. Parra fans have it good there.

New Zealand Warriors

Thank you for your e-mail and we appreciate all of your support and interest in becoming a member for the 2020 season! We are eager for the upcoming 2020 season as the boys have been training extremely hard and are all in for a great season ahead, so we’d love to have you on board during this exciting time! The following options would be your General Admission memberships for the season and I’ve included the benefits that you receive as a member-

The Interchange (general admission) Membership Options are as follows-

–              Either 5, 9 or 18-ticket General Admission passes

                Full Season –  Flexi 5 game  ($85 in total)  

                                         Flexi 9 game  ($144 in total)                                                                                              

                                         Flexi 18 game ($270 in total)                                                       

–              Can spread all games across the season or use all at once with your friends and family

–              An adult membership pack which includes a CCC member’s cap, Vodafone Warriors bumper sticker, 2020 memberships pass and lanyard

–              Access to members-only online newsletter

–              Access to the members’ clubroom

–              10% ticket discount to Vodafone Warriors regular season home games at Mt Smart

–              10% merchandise discount at our super store or online at www.warriorsstore.co.nz

–              Second-priority ticketing access to NRL Finals and State of Origin

If you are able to attend every home game at Mt Smart Stadium, I would consider the Flexi 9 option for $144 for the season. Alternatively, if you needed a bit more flexible of an option and you are not able to attend all of the home games I’d suggest the Flexi 5 option for $85. If you plan on bringing someone else along to every game with you I’d consider the Flexi 18 for $270.

Thanks again Jack and please let me know if you have any other questions and I’d be happy to help.

Notes:

  • Provided options
  • Added a link
  • Added info on membership inclusions
  • Fantastic answer as to why I should sign on as a member

St. George Illawarra Dragons

Thanks for your email and interest in becoming a Red V Member.

Membership is the highest commitment a supporter can make to their club – which we reward for your direct financial contribution. All members would receive exclusive benefits including the best value for home game tickets and away ticket offers, discounts on Dragons merchandise, exclusive access to meet the team through member events, and chances to win member experiences and prizes! You can read more about our member benefits here.

Currently, all members who sign up by the 2nd March will be included on our annual Red V Member Wall. The yearly designed wall will show the names of all members who have signed up prior to that deadline and will be displayed at all Dragons home games and selected member events. Members will also receive exclusive access to an Anzac Day ticket pre-sale next week with 20% off tickets (along with existing 20% off all Dragons home game tickets) and a pre-sale for the NRL Grand Final later in March!

For information and images regarding your membership pack, please click here.

You would have multiple options regarding a GA seat – it would depend on how many games you’d get to throughout the year. Your options would include:

Flexi 3 GA for $70: Access to 3 Dragons home games between Kogarah or Wollongong

Wollongong Pass GA for $135: Access to 6 Dragons home games at Wollongong

Kogarah Plus GA for $135: Access to 5 Dragons home games at Kogarah and 1 at the SCG for Anzac Day

Full Season GA for $240: Access to all 12 Dragons home games

Let us know if you had any further questions.

Notes:

  • Provided a very good response to my question about why I should get a membership
  • Added a link to memberships
  • Provided different options
  • All members signed up before 2/3 also had the chance to be on the REDV wall too.

Sydney Roosters

Thank you for your email. Great to hear you are interested in becoming a Member.

Our coach Trent Robinson describes our Members as the foundation of our club. The support from our Members by turning up to games and paying Membership fees plays a big role in the club’s success.

If you are interested in general admission seating, the Bronze Membership is your best choice. The Membership costs $150, which includes access to 10 home games (8x SCG, 1 Gosford, 1 North Sydney Oval), which is a significant saving in comparison to purchasing a GA ticket ($30/game pre-sale) to every home game. As a Member, you can also purchase tickets with a 10% discount at Central Coast and 30% at SCG home games so that it is also more affordable to bring family and friends with you to games.

The bronze Membership is counted as a Ticketed Membership, which includes receiving your Membership card, lanyard, keyring, stickers and fixture magnet, and a coupon so that you can collect your choice of a cap, scarf or can cooler at a home game, Members BBQ, or from the Spring St entrance at Easts Leagues.

To purchase the Bronze Membership, please visit: https://am.ticketmaster.com/roosters/bronze-membership#/

Alternatively you can call us on 1300 327 871 to purchase your Membership.

Notes:

  • Answered my question about why its good to become a member
  • Provided link to the membership
  • Provided info on what’s included in membership packs

Canberra Raiders

Thanks for your email. Please use the link below to find all our exclusive member benefits for season 2020. Due to a large influx of members this year we recommend purchasing your membership at some point today in order to ensure that you receive a membership pack.

https://www.raiders.com.au/membership/packages/full-season/bronze-general-admission/

We hope to see you as part of the Raiders family in season 2020.

Notes:

  • Provided a link to memberships

Brisbane Broncos

It is great to hear you are looking to become a member with us for the 2020 season!

With regard to your requirements, were you looking at a full season membership or possibly a 4 game membership?

A great reason to become a member with us this year is that we strongly believe 2020 will be a massive year for the boys on the field, and we think it’s not one to be missed. Aside from that though by becoming a member for 2020 you also gain access to a myriad of benefits which include; discounted home game tickets through Ticketek for family and friends, pre-sale access to NRL finals games involving us, access to discounts in our Team Store, plus access to offers from our many sponsors and partners.

By also becoming a member you have access to exclusive member content via our Member Mail email which is sent to you each week. This content also includes member only competitions that you can enter which gives you access to prizes and experiences that non-members and fans can’t get.

For more information on all of our membership packages you can head to our membership website via the link here. If you would like to discuss any of our options as well you can certainly give us a call anytime

Notes:

  • Answered the question quite well and got me excited for the season ahead.
  • Provided heaps of information and a membership link
  • Told me about membership incentives and information like competitions and merch
  • A side note on this. I bought my Broncos membership for 2020 last week and they were equally switched on to helping me out as they were to helping old mate ‘Jack’ out lol. 

North Queensland Cowboys

Hey Jake,

I have link below our Gold Star Unreserved Membership, which is our GA product.

Feel free to have a look over the inclusion and if you have any questions let me know

https://www.cowboys.com.au/membership/packages/full-season/gold-star-unreserved/

Notes:

  • Far out, I love the Cowboys and can’t wait to get up to the new stadium for the opening game but….
  • They got my fake name wrong! haha this actually made me laugh so kudos for that.

  • A few grammatical errors but who cares really about these at least they responded!

  • Didn’t tell me why it’d be great to support the team or any benefits

  • Provided a link to memberships which was useful to look over and get excited about.

  • The most glaring omission is the fact that YOU HAVE A BRAND NEW STADIUM TO TELL ME ABOUT BUT MADE NO MENTION OF IT! A key thing a fan would want to know about. 

  • Still, these things happen and no doubt they are under the pump with the brand new stadium and doing a superb job in getting everything ready for the opening game. As a proud North Queenslander supporter, I still bought a jersey this year too. Up the Cowboys!

Manly Sea Eagles

We have GA Memberships for $205 for the season. This includes all 10 Lottoland home games.

The way our GA seating works is on a first come first served basis, so you would need to secure your own seat.

With this specific pack you have the option of receiving either a cap, beanie or scarf, as well as a Member card, lanyard, sticker and keyring.

One of the best benefits is the cost. A Membership works out much cheaper than purchasing tickets game by game.

In addition to this your receive a 10% discount on merchandise, pre-sale access to different Rugby Leagues events such as NRL finals and Origin. We also hold Member only events throughout the season too, such as our Members Christmas BBQ where all players are in attendance 

That is kind of our Membership in a nutshell, I guess most importantly though it’s the best way to support the Club that you follow!

Please see the link below for additional information about the specific pack it sounds would be most suitable for you:

https://www.seaeagles.com.au/membership/packages/general-admission/the-47s-general-admission/

Another thing to note, is we also have 3 or 5 game GA Memberships if you don’t think you’ll make all 10 games.

Notes:

  • Provided extra info and insights
  • Provided link to membership
  • Told me why its good to support the club
  • Talked about the benefits
  • Told me what incentives and inclusions are in the packs

Gold Coast Titans

Thank you for reaching out to the Membership Team upon your move back home!

If you’re looking to attend home games this year at Cbus Super Stadium, having a Membership with the club is the best financial option in which to do so and you receive an exclusive Member’s cap and pack. In addition to this, if you wish to purchase additional tickets you receive a 15% Member’s discount, an invitation to exclusive member events, free public transport on game-day, a Parkwood Social Membership, and free feeder club entry, amongst other benefits.

We’d love to have you onboard for our fight in 2020 so please see below for a link to the packages:

GA Membership:

https://am.ticketmaster.com/goldcoasttitans/Packages/generaladmission#/

If you have any further questions please don’t hesitate to respond to this email or alternatively give us a call via our hotline as we’d be more than happy to help.

I look forward to hearing from you soon!

Notes:

  • Provided membership link
  • Answered question about the cheapest option
  • Told me why it’s good to be a member

South Sydney

Thank you for contacting the South Sydney Rabbitohs.

I have attached the link with details of the General Admission Member Pack https://membership.rabbitohs.com.au/general-admission/.

This Membership is a Full Season Member Pass, meaning that you will have access to all Rabbitohs NSW Home Games Plus Reciprocal Away Games and pick your seat in our General Admission Seating each Match. 

-You will receive a Cap/Scarf (Member’s Choice Item)

-Membership Card

-Bumper Sticker

-Fixture Magnet

-Lanyard

-$20 online merchandise voucher

-10% off Rabbitohs Merch

-Rabbitohs Rewards Pass

-Exclusive Sponsor Offers

-Entry to the 2020 Member’s Tipping Competition

-Access to P&O Member’s Deck at post-match functions

-Choose from a selection of players on your Member card

Scroll through the link to view these items visually.

If you don’t think you are going to be present at all the Home Games, we do have the option of purchasing a Flexi 3 or 5 game Membership which will grant you access to either 3 or 5 Home Games depending on what suits you best.

Please let me know if I can be of further assistance.

Notes:

  • Provided merch info and inclusions in the membership pack
  • Provided link to the memberships
  • Didn’t tell me why I should support the team

Canterbury

Thank you for contracting the Bulldogs Membership Team.

That’s good to hear mate  that you are interested in becoming a Bulldogs Membership for the 2020 season.

We are only a couple of days out from our first game of the season and the Club and teams need you and your support for the 2020 season.

Our cheapest General Admission membership is the Blue Zone membership for $145.

The following link contains all the information regarding the Blue zone membership: https://www.bulldogs.com.au/membership/packages/general-admission/blue-zone/

Could you please give me a day and time that suits you best so I can give you a call to renew your membership for 2020?

If you have any questions please feel free to give us a call back on 1300 769 164 or simply respond to this email.

Notes:

  • Provided a membership link
  • Provided a number to call
  • Provided the cheapest option
  • Answered question about membership
  • Asked to follow up with me with a call

Melbourne Storm 

Thank you for your email

Below is a link to our membership packages

https://www.melbournestorm.com.au/membership/packages/

What is your best contact number to call you on regarding this

Looking forward to hearing back from you

Notes:

  • Asked to call me to follow up which was good to see. A genuine call gets a higher chance of a sale every time.
  • Linked in info on membership info
  • Didn’t answer the question about why I should become a member of the Storm but would likely do that over phone

Newcastle Knights

He is a link to our membership website https://knightshub.com.au/membership/, here you will be able to browse the different memberships we have on offer and choose what best suits you. Each of our membership offers discounts on merchandise and ticketing on top of the membership pack that you will receive.

The greatest part about becoming a member is showing your support and becoming a part of a club you feel passionate about.

Please let me know if I can help you with anything further.

Kind regards,

Notes:

  • Answered the question quite well here
  • Provided links and info

Cronulla

  • No response to the initial email
  • No response to follow up email

Penrith

  • No response to the initial email
  • No response to follow up email

Wests Tigers

  • No response to the initial email
  • No response to follow up email

A note on Cronulla, Penrith and Wests Tigers. Even if these three caught on that this wasn’t a real member inquiry the fact that the vast majority are all cut and paste automatic reply emails means it doesn’t take much effort to just reply. The emails have no doubt fallen into the spam, opened and closed or just forgotten about folder. Even after I bothered to follow up with another email. However, whatever the case if you’re a fan of these clubs and myself having done their games days, I’d still 100% sign up for a membership of these clubs as they’re all doing exceptional things in the community and on game days. Plus….suburban grounds, gotta love that!

 

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