SYDNEY

Cricket Australia Test Match vs South Africa, SCG, Sydney, Australia 03/01/2023

Ramona and I visited the Sydney Cricket Ground in Sydney for day one of the first test match and what was her first visit to this historic ground.

I took great delight in buying her her first cricket bat, albeit a tiny one for player autographs.

A big hit with her was the automatic sunscreen station too which was a clever idea.

NRLGF Match Day Fact Sheet 2022

I deeply miss physical match day programs at the NRL so I produced this one-off free NRL grand final fact sheet for myself and fellow fans for the big day. Sadly print media is dying a slow death and soon there won’t be any match day programs from the English football to the cherished AFL Record….hopefully that time is still some time away.

It went down such a hit with fans in our NRL community and I ended up running out of the 50 copies I printed, all of which was just for a bit of a laugh, to have a physical keepsake memory to take away from the game.

Sydney Roosters NRL Fan Experience, Allianz Stadium (GRAND OPENING GAME DAY), Sydney, Australia, 2/9/22

Last night I took in the brand new and incredibly impressive Allianz Stadium in Sydney for the Roosters versus Souths NRL and NRLW matches. I will have a comprehensive review of the fan experience coming shortly for Australasian Leisure Management Magazine but for now here are some of my highlights on the venue and fan experience.

– Incredible atmosphere from the Roosters and Souths fans

– Accessible seating and more of it for fans who need it

– Wide concourses and no security or ushers telling you to move on

– Local Sydney craft beers (Happy Hour pricing 49% off was nice)

– Seating is outstanding. Nice comfy seats and good views everywhere

– LEDs, IPTV’s, light up posts, lighting, big screens all impressive and vibrant for fans

– Sustainability initiatives

– Roosters fan engagement

– Pre-game show was pumping from The Presets

– The Merivale food offering was outstanding. You can see the quality and diversity.

– Customer service was phenomenal

– Welcome on entry from staff

– Seamless ticketing entry through gates

– Transport was brilliant with the new light rail just superb. Electric car charging, buses, cycle racks

– Increase in toilets, especially female toilets.

– Self service kiosks for food and beverages

– The public art work from the 6 artists on show was very eye catching

– The outside court sports surface that anyone can use is very cool and a good use of stadium space on non game days

– Free commemorative flags and try cards on entry for the big game

– Very clear way-finding signage inside and outside the venue

2017 AFLGF and NRLGF Fan Engagement/Experience Overview

With the 2017 AFL (Adelaide Crows Vs. Richmond Tigers) and NRL (Melbourne Storm Vs. North Queensland Cowboys) grand finals happening in Melbourne and Sydney this weekend respectively here’s a quick snapshot of what fans can look forward to in the lead up and on the day at both of these major Australian sporting events.

AFL

Starting with the AFL and the league has done a tremendous job down in Yarra Park outside the MCG with the massive free AFL Footy Festival which has been put on for big and small Aussie Rules fans. Featuring a fan engagement extravaganza of authentic sponsor activations, photo opportunities and giveaways, the free footy festival is a young fans paradise.

The focus on fan engagement for kids here is impressive with the AFL Rookie Passport standing out along with the ‘Dunkinator’, ‘Tower of Torp’ and countless skills drills workshops involving the Sherrin footies bouncing all over the park. The new UberEATS partnership allows fans to skip the queues at an exclusive VIP area while there’s loads of gourmet F&B offerings from local food trucks like Biggie Smalls and Gelato Messina. If you’re in Melbourne it’s well worth getting down here to check it all out and take in the AFL Grand Final atmosphere.

Doughnut Time has some special Dustin Martin and Tex Walker styled doughnuts for fans to try while there are endless photo opportunities, bars and food stands that deserve a look in. This is one impressive set up outside the G!

Here’s a walk through of the event I did on Wednesday when it first opened.

A look at the #AFLGF Live Site. #AFLFootyFestival @AFL @MCG https://t.co/4snwB4s3Ba

— Blair Hughes (@MrBlairHughes) September 27, 2017

Uber is also giving fans in Melbourne $20 in free credit (with no catches) to enable them to get to or from the game at the MCG. There is also a dedicated Uber pick up and drop off zone outside the MCG on Clarendon Street where fans will no doubt be given a code to wait for their driver to arrive as has been the case with my experiences outside NBA and NFL venues with Uber partnerships. The Melbourne free tram zone has also been extended to allow fans more access to get to and from the venue for a cheaper price and relieve congestion.

The Adelaide Crows have held an open training session and also updated their impressive club app to include ‘Facepaint’ which allows fans to paint their faces within the app.

The Richmond Tigers have also put on a live site on Saturday for fans without AFL Grand Final tickets but this is sure to sell out.

My tip: Adelaide Crows by 26.

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Rookie Passport

: AFL Footy Festival

: AFL Rookie Passport

: Richmond AFLGF Site

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: Crows App

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: Crows open training

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: Extended public transport

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Footy Festival

: AFL Rookie Passport

NRL

The NRL put on a fan fest on Thursday for rugby league fans at Luna Park which featured rides, player appearances and a family zone. Fans were able to grab some photos with players, see the grand final teams be presented and see all the mascots in a mascot parade.

At Sydney’s ANZ Stadium on Sunday fans are able to secure a free cap from sponsor 47 Brand who are giving away 60,000 free caps with the NRL and NRLGF logo on them to fans. The venue is also giving fans the chance to grab a special limited edition grand final cup inside the stadium too but no doubt these and the caps will go quickly.

The Storm and Cowboys each have grand finals tees which fans can buy while Storm fans can go on a cruise and to get to the game which sounds like a fun idea out on the Sydney harbour. Fans also get free transport included with their ticket to the match.

NRL fans have the chance to be picked up in a Golden Holden by booking with Uber for their ride to ANZ Stadium on Sunday while the Cowboys held an open training session and put on a grand final parade in Townsville to send the team off.

My tip: North Queensland Cowboys by 8.

: Free caps for NRLGF fans

: Storm Cruise

: NRL Fan Fest

: NQ open training

: Storm Tee

: NRL FAN FEST

: Cowboys parade

: NRL Grand Final entertainment

: NRLGF Cups

: Cowboys tees

: Uber

Sport Techie Articles #4: Sydney College Football Cup: A Showcase Of Americana, Technology

Sydney College Cup 2017

SYDNEY, NEW SOUTH WALES – AUGUST 27: Rice University players run onto the pitch for the start of the College Football Sydney Cup match between Stanford University (Stanford Cardinal) and Rice University (Rice Owls) at Allianz Stadium on August 27, 2017 in Sydney, Australia. (Photo by Brook Mitchell/Getty Images)

SYDNEY — College football returned down under for a second straight year, providing Australian gridiron fans with a world-class fan experience as the Stanford Cardinal faced off with the Rice Owls at Allianz Stadium for the Sydney College Football Cup.

The college football season opener saw 33,000 passionate fans treated to a game-day experience that included iconic American sporting entertainment features like tailgate parties, a dedicated “Frat Party” seating section, innovative fan engagement as well as American-themed food and beverage options.

To read my full report head to Sport Techie’s website here:

Sydney College Football Cup: A Showcase Of Americana, Technology

Canterbury-Bankstown Bulldogs NRL Fan Experience Review

Bulldogs NRL

Last Friday night (29-7-2016) I was able to take in the National Rugby League’s Canterbury Bulldogs game against St George Illawarra Dragons at Sydney’s ANZ Stadium and was really impressed with some of the things that the team there are doing to enhance the match day fan experience for rugby league fans.

Under the leadership of fan engagement manager Arnaleah Hunt, the Bulldogs fan experience (along with the Melbourne Storm and the Brisbane Broncos) features some of the best fan engagement activations I have seen over the course of my travels in the past three years working with audioBoom. Since 2014, I’ve visited the majority of NRL, AFL and Australian based Super Rugby club’s home fan experience set up’s and the Bulldogs, Storm, Broncos, GC Suns, GWS Giants and Port Adelaide are among the best in the business.

I met up with Arnaleah at 4pm on a chilly but sunny Sydney afternoon at Gate L where I was then led around ANZ Stadium (which now also features a variety of local craft beer options) to check out the various activations starting with the nice blue carpet that worked as a Bulldogs member’s loyalty entrance.

Bulldogs NRL

It was inspiring to hear Arnaleah’s thoughts on fan engagement as we talked about how we both agreed that activations don’t always need to be expensive as so much of creating the fan experience is down to creativity, innovation and thinking outside the box to get fans, especially the young ones excited and coming back game after game.

One idea that the Bulldogs have had in 2016 has been the creation of The Canterbury Breed which has seen the Bulldogs squad transformed into superheroes with trading cards, face masks and posters all given out to members for free on match days.

Bulldogs NRL

Walking around the ground before the game to take in all of the fan engagement activities it was clear to see that the Bulldogs have gone above and beyond for fans young and old to create some memorable match day experiences.

The Bulldogs ‘Dog Box’ which sees members get the chance to watch the game from the half way line next to the coaches box in their very own fan cave was a cool idea complete with free programs, drinks and plenty of photo opportunities.

Bulldogs NRL

The Dogs also have a Kia sponsored sideline seat set up for selected members to take in the game from a closer vantage point (yes that’s a ridiculous image of me below in my fan engagement element) while the Delivery Hero sponsored buggy allows a fan the chance to take the kicking tee and match ball out at the start of the game.

Bulldogs NRL

The Bulldogs DJ takes social media requests from fans for songs on game day while the ‘Player Post’ box is a nice idea with an educational element for young kids who are able to write a letter to their favourite player and post it in the Bulldogs post box.

Bulldogs NRL

It was really impressive to also see the free game day guide that fans can pick up which includes an ‘activation map’ listing all of the fan engagement activities as well as the rules of rugby league, a profile on the club and a season draw.

The Dogs really value the importance of listening to their fans and have a suggestion box set up in the main fan zone area where fans can leave their suggestions on how to continue to improve the match day experience. I’ve seen a similar set up at Fulham at Craven Cottage with their post box so this was also impressive to see.

What was also impressive and somewhat hilarious to see was the poor bloke below who was being swamped by excited kids as he handed out free Bulldogs trading cards and then packs of trading cards to fans as they entered through the gates. Fans were also given free lollies on entry and free raffle numbers which were part of a promotion over the course of the night whereby one fan walked away with 5K and 20-30 others grabbed free prizes over the course of the game. It was a good way to promote sponsors, give prizes away to fans and get more people through the gates.

Bulldogs NRL

The Bulldogs fan experience is certainly one of the better NRL and Australian team match day’s and Bulldogs fans should be proud of the work that both Arnaleah and the team do for them to provide an exceptional day out at the football.

Bulldogs NRL

Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Netball World Cup 2015

Fun. Free. Fabulous.

This was the slogan for the recent FanFEST held in August at Sydney’s AllPhones Arena as part of the 2015 Netball World Cup (NWC2015) and what a spectacle for the senses it proved to be for fans who travelled far and wide for the sport’s premier tournament.

The sport of netball in Australia is a success story that continues to set new benchmarks as a result of record-breaking crowds in the ANZ Championship, an ever-expanding number of corporate partnerships, huge rises in memberships and participation numbers along with the hosting of iconic events such as the NWC. However a significant and underrated highlight of all of these achievements surrounding netball in Australia is the success of the recent NWC2015 FanFEST. I recently interviewed one of the brains behind FanFEST in Netball World Cup fan engagement manager Haley Keays who shed light on the origins and planning of FanFest, the importance of providing unique experiences for fans of all ages and the subsequent outcomes of FanFest.

‘Memory maker’ Keays, whose background includes roles in ticketing and fan experience with the Sydney Kings, Asian Cup and South Sydney Rabbitohs highlights that the FanFEST fan engagement goal was to create a number of innovative, interactive and fun netball themed digital and hands on experiences within NWC2015 FanFEST during tournament time. Keays noted that it was all about creating authentic memorable moments for fans and that while for netball fans FanFEST was the ultimate fan social hub, activity zone, meeting point and entertainment home of the NWC it was also about ‘the fun away from the game’.

The idea behind the FanFEST came from the MLB’s Fan Festival along with a vision to make a fan experience and in turn a fan zone that was unprecedented in Australian sport. Keays states that creating the fan experience started long before the tournament with the website offering fans the chance to choose the official on court music playlist, bib bunting for the fan caves of those who could not attend and the establishment of a netball fan dictionary to educate new comers to the sport. A three month trophy tour to netball clubs across Australia and the positive social media call out of ‘#MySecondTeam’ where Australian Diamonds fans were encouraged to support another nation were also integral in creating excitement amongst fans in the lead up to the tournament.

Taking a tour of FanFEST on day one proved to be an incredible fan experience as upon entry I immediately witnessed hundreds of fanatical netball kids enthusiastically dragging their mums and dads around this enormous, colourful and sprawling fan zone. The event ended up seeing over 65,000 fans pack into the FanFEST location over the 10 days to sample in excess of 25 interactive, digital and netball themed activations ranging from a nail and hair salon and chill out lounge to skills zones, daily netball fitness sessions and digital lip sync battles that were so popular that every national team squad ended up joining in and doing their own rendition to Taylor Swifts hit tune ‘Shake It Off’. Keays highlighted out that while you ‘cant control the match result, you can control how much fun a fan has at an event’ and with young fans and families seen having loads of fun and participating in all these free activities there was no doubt that this was an exceptional fan site.

FanFEST included digital activations from The Creative Shop such as the Fan’s MVP where fans could select their player of the tournament on a digital touch screen, ‘Cover the Court’ where fans could test their footwork, the virtual reality ‘Perfect Pass‘ game which tested fans passing skills and the ‘Cheer Cam’ which enabled fans to record their celebrations to Australia’s previous Netball World Cup wins. Each of these interactive experiences were fully Wi-Fi enabled, which allowed fans to immediately share their user-generated images and videos to their social media channels via a personalised eDM. The importance of producing high quality user-generated video content was highlighted by the fact that the Cheer Cam and Lip-Syncing activations produced over 10,000 additional views from the sharing of the original content that fans created.

Further adding to the fan experience was the Fan Mail area where fans could write and then post a letter to their favourite team with some of these then being read out by the teams on social media. The #GetGameReady make up and nails station also had lines stretching out the door as young fans got kitted out in team nail designs and face paint. Fans could also participate in various competitions to win a bedroom makeover and other prizes, the Australian Diamonds had a photo booth where fans could get their own picture printed out with their choice of Diamond’s players. Supporters were able to participate in bingo with mascot Nettie and also have their make up freshened up at the ‘House of Wellness’, which also featured free massages. Designated sponsor marquees had free merch packs with giveaways galore all while being surrounded by live screens to sit back, relax and watch the matches while chowing down on gourmet healthy food choices.

With the FanFEST being a hive of activity over the 10 days of the tournament, Keays emphasised that the fact people who had paid for full tournament passes were coming every single day to FanFEST to see what was on offer, participate in the daily themed events like ‘Family Day’ and ‘Schools Day’ and soak up the atmosphere proved that the fan zone was a total success with fans of all ages.

In a year with so many high profile sporting events and fan zones across Australia there is no doubt that this was one of the years most well attended showcases of innovative and interactive fan engagement that fans had been able to sample. FanFEST and the outcomes that the NWC2015 fan engagement team delivered were exceptional and should be used as an example of how to provide a genuinely entertaining fan area for all fans that attend sporting games.

Netball World Cup 2015

Fan Engagement for the 2015 AFL and NRL Grand Finals

NRL & AFL Grand Final’s 2015

It’s that time of the year again as the top two teams in both the AFL and NRL battle it out to see who will win their codes respective Grand Final.

On Saturday the Hawthorn Hawks take on the West Coast Eagles at the MCG while Sunday sees an all Queensland derby with the Brisbane Broncos trying to win their 7th rugby league grand final against the North Queensland Cowboys at Sydney’s ANZ Stadium.

The action on the field is set to provide two classic close battles but whats happening off the field for fans in terms of fan engagement is also something for fans of both codes to get excited about.

*I’ll continue to update this for all teams as the week goes on and more fan engagement activities come to light.

Starting with the Aussie Rules and from Wednesday the AFL and Foxtel have a free family oriented fan ‘Footy Festival’ zone happening at the MCG with the ‘Best Of Melbourne’ featuring food, movies, merch and more. The free live site will feature a huge range of interactive displays, prize giveaways and challenges for the football fan, including: try your luck kicking your own Coates goal of the year into a mini excavator bucket, take a screamer in Toyota’s Hilux – unbreakable mark experience, compare your OPSM hand/eye coordination and reaction times to AFL stars, grab a pic of yourself with the Premiership cup and try Telstra’s interactive kicking screens. More details here.http://www.mcg.org.au/things-to-do/foxtel-footy-festival

AFL Footy Festival

AFLGF MCG Footy Festival

Australian Mint offering special one off coins for AFL GF Footy Festival

Free MCG AFL posters for fans at Footy Festival

The day after the GF fans can also take part in the MCG Open Day with a host of activities like having your pic taken with a replica AFL trophy. More herehttp://www.mcg.org.au/whats-on/latest-news/2015/august/mcg-open-day-returns

MCG Open Day

Friday here in Melbourne is a public holiday for the first time and will see thousands of fans out in force for the AFL Grand Final parade through the city. The Toyota AFL Grand Final Parade takes place on the 2nd October 2015 from 12pm and provides a chance for supporters of all age groups to see their favourite players who will take to the field in the Grand Final. Marching bands, roving entertainment and many others will join the cavalcade of Toyota HiLuxs carrying the two Grand Finalist teams along the route from the Old Treasury Building to Yarra Park at the MCG.

AFL GF Parade

Both teams are also engaging fans via social with the Hawks catch cry hashtag being #PlayYourRole while the Eagles have #TheWestIsFinals and #GoEagles

#GoEagles

#PlayYourRole

AFL Retiring AFL Legends Lap Of Honour

The retiring AFL legends lap of honour is happening all over Victoria too. http://m.afl.com.au/lap-of-honour

AFL Retiring AFL Legends Lap Of Honour

Not only will music stars like Bryan Adams play before the game on Grand Final day but afterwards fans will also get to go on the field for a post match gig. Fans can also attend the ultimate post-match celebration when the MCG opens its gates to the public via Gate 4, 5 and 6 from 6pm on Toyota AFL Grand Final day. Enjoy a concert from the Grand Final day artists (featuring Bryan Adams and Ellie Goulding) before the 2015 AFL Premiers are presented to the crowd.

Fans can win a golden seat at the MCG for the big match as well.

AFL GOLDEN SEAT

Carlton Draft are also hosting an outside bar for 3000 select fans called the Carlton Draught Grand Final Front Bar where fans can rub shoulders with AFL personalities, win giveaways and last minute tickets into the MCG.

Carlton Draft Bar

In terms of the two teams, the Hawks have also run some pretty cool fan engagement in the lead up to the big match as star player Luke Hodge has been leaving jerseys around Melbourne for lucky fans. First in, best dressed was the call here http://m.hawthornfc.com.au/video/2015-09-26/hodges-surprise-to-fans

Hawks Jersey Hunt

The Hawks have these special shirts to get fans pumped while also a lottery for fans to win what must be some of the last tix to the game.

Hawks Lottery

Hawks Shirt

Hawks FREE Training Session

Conversely the Eagles are having a ‘March to the G’ with supporters encouraged to don their colours on Saturday while Domain Stadium back in Western Australia will host a live site for fans to have a picnic on the field and a kick to kick as well http://m.westcoasteagles.com.au/news/2015-09-27/bankwest-live-site-at-domain-stadium?camefrom=EMCL_783800_33259721.

WCE March to the G

WCE Domain Stadium Live Site

On Monday the team has a free opening training day in Perth for fans to cheer on the team with face paining and temporary tats for young fans.

WCE Open Training

http://m.westcoasteagles.com.au/news/2015-09-27/open-training-tomorrow?camefrom=EMCL_783800_33259718

The Eagles also have a fan gallery here as well where fans can contribute their pics. http://m.westcoasteagles.com.au/finals/finals-fan-gallery

WCE FAN GALLERY

West Coast are using SnapChat to engage fans with press conferences and player chats as well.

WCE Snapchat

10,000 fans flocked to Domain Stadium on Monday for the free opening training session.

WCE Training Session

NRL GF ANZ Stadium

As for the the NRL, ANZ Stadium in Sydney has fans covered with team bars, a special gig by Aussie legends Cold Chisel, giant merch tents, family-friendly activities and food stalls.

NRL GF

The NRL also has the launch of NRL Nation, an interactive fan site at Darling Harbour, on Thursday with a special appearance from the two Grand Final Teams and Cold Chisel.

NRL NATION

NRL Nation will feature unique interactive experiences including an NRL National Stadium, while there will be meet-and-greet opportunities with NRL stars and legends, skills tests and other free entertainment.

NRL Nation runs through to Saturday with loads of free entertainment, player and legend appearances and activities. More here http://m.nrl.com/nrl-nation-at-darling-harbour/tabid/10874/newsid/89075/default.aspx

NRL NATION

A healthy part of this is also a free fitness NRL based session for fans to participate in. NRL FIT Sessions will be a unique opportunity to participate in a training session with former NRL stars. Led by one-time Canberra Raiders Captain and current NRL Community Ambassador – Alan Tongue – the NRL FIT Session is a group-based outdoor workout session which will get the blood pumping at any fitness level. More here https://docs.google.com/forms/d/1mB5ztp0Ug32607G4gvo-gqAydMhhXE0xlvALnW_Fdes/viewform?c=0&w=1

NRL NATION FIT SESSION

NRL Australian Minted coins at NRL Nation for fans

The NRL are launching Periscope TV at the Dally M Medal night too.

NRL Periscope

The teams will also participate in Grand Final Community Fan EventsThroughout the week where there will be a chances for fans and members of the two teams to get up close to the players before the 2015 NRL Telstra Premiership Grand Final.

The NRL are showing the game live on NINE and for the first time in HD so fans will be in for a treat here. http://www.brisbanetimes.com.au/rugby-league/nrl-grand-final-to-be-shown-on-channel-nine-in-hd-20150928-gjwleo.html

HD NRL

On social the Cowboys are galvanising support under the hashtag of #RideEmCowboys while the Broncos have #BronxNation. The NRL also have their own with #NRLGF. All have the team logos and the trophy as well.

NRLGF

#RIDEEMCOWBOYS

#BRONXNATION

As for the teams, the Broncos are getting fans to show their true colours by asking them to join the #BronxNation and ‘Bronco-ify’ their profile pic. More here http://www.broncos.com.au/info/join_the_bronxnation.html

Broncos-ify Facebook Pic

The Cowboys unveiled this fan banner at last weeks finals game and due to its success, it should make a comeback for the Grand Final. A good idea for fans to leave their message of support.

NQ Cowboys Fan Banner

More info here on the Cowboys banner and how fans are being asked to be involved.

NQ Banner

The Cowboys are also hosting a free open training session for fans too.

NQ Cowboys open training session

NQ Cowboys GF March

The team are getting fans behind them on social.

NQ Cowboys social media

Cowboys fans can even get their hands on these special NFLGF shirts

Cowboys NRLGF shirts

Away from Sydney, the Cowboys Leagues Club will be hosting a free live site.

NQ Cowboys Live Site

The week is shaping up as a big one for classic footy encounters but also a big week for whats happening off the field in fan experiences for the crowds.

I’ll keep updating this as more fan engagement activations come in over the course of the week.

But for now, who are you tipping between Cowboys and Broncos and Hawthorn and West Coast?

Thanks for reading.

Cricket Australia Test Match vs South Africa, SCG, Sydney, Australia 03/01/2023

NRLGF Match Day Fact Sheet 2022

Sydney Roosters NRL Fan Experience, Allianz Stadium (GRAND OPENING GAME DAY), Sydney, Australia, 2/9/22

2017 AFLGF and NRLGF Fan Engagement/Experience Overview

Sport Techie Articles #4: Sydney College Football Cup: A Showcase Of Americana, Technology

Canterbury-Bankstown Bulldogs NRL Fan Experience Review

Fun, Free, Fabulous: 2015 Netball World Cup FanFEST Review

Fan Engagement for the 2015 AFL and NRL Grand Finals

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