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2016 NRL and AFL Grand Final Fan Engagement Overview

It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively.

With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a world class fan experience at each stadium and online. 

While Melbourne’s MCG plays host to the Western Bulldogs versus the Sydney Swans in the AFL, Sydney’s ANZ Stadium will see Melbourne Storm take on the Cronulla Sharks in the NRL. 

Twitter has already jumped in to add special Grand Final emoji’s for both the #NRLGF and #AFLGF as well as the teams.

Twitter GF Emoji's

Twitter GF Emoji’s

AFL Grand Final 2016

Taking a look at the AFL first and that code will be holding the Foxtel AFL Footy Festival in Yarra Park outside Gate 3 of the MCG. The free festival will be showcasing the best of what Melbourne has to offer in food, music, movies, and of course, footy.

The event is open to the general public and will be running for four days from Wednesday, September 28 until Grand Final day, Saturday, October 1.

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

The AFL Live Site has 20+ activities on offer for fans over the four days with plenty of photo opportunities for those lasting memorable moments. Here is the full list:

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

*Update 28/9/16

I’ve just been through the AFL Footy Festival site and it is spectacular. From 30+ sponsor led fan engagement activation stands to gourmet food and drink this place has everything fans young and old could want in the lead up to the Grand Final. Pics below. 

A tradition on grand final eve, the AFL Grand Final Parade provides a chance for supporters of all ages to see the players taking part in the 2016 Toyota AFL Grand Final. Marching bands and roving entertainers will join the cavalcade of Toyota HiLuxes parading the Grand Final teams, from the Old Treasury Building to the Live Site at Yarra Park at the MCG on Melbourne’s public holiday Friday 30th September from 12-1pm.

AFL Grand Final Parade

AFL Grand Final Parade

Showcasing gourmet food options at sporting events is all part of the new wave of stadium advancements and the Lifestyle Taste of Footy event will be sure to showcase some of Melbourne’s best food options. With gourmet kebabs from Biggie Smalls Kebabs and Mexican fare from Lady Carolina to the yummy fries of King of Spuds and modern Japanese flavours of Tokyo Tina there is sure to be an option for every tastebud at this AFL footy food festival.

Screen Shot 2016-09-22 at 12.58.51 pm

Tokyo Tina

Tokyo Tina

King Of Spuds

King Of Spuds

Lady Carolina

Lady Carolina

Biggie Smalls

Biggie Smalls

Adding to the AFL Grand Final fan experience is the AFL Kids Zone which will include a range of activities for young AFL fans including the ever popular Woolworths AFL Playground, AFL Bounce, Ben 10 Drone Zone and NAB lounge.

AFL Kids Zone

AFL Kids Zone

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

The kids zone at the AFL Footy Festival also includes the Presto Movies at the MCG which will include a free public screening of the popular film Minions.

AFL Movie Day

AFL Movie Day

To keep fans connected, Telstra is also providing free wi-fi hotspots throughout the Foxtel Footy festival. Fans can connect to the ‘Free Telstra Wi-Fi’ when they arrive and share their photos and videos from each day of the event.

The AFL Grand Final Eve Party featuring Australian hip hop supremo Illy is a free gig for fans at Yarra Park on September 30.

AFL Grand Final Eve Gig

AFL Grand Final Eve Gig

To get fans to the MCG on Grand Final day, Public Transport Victoria are putting on extra services and extending the free tram from the CBD to the MCG. More on the free transport here: MCG Public Transport

PTV

PTV

 

Sydney Swans

As for the teams, Sydney are holding an open training session at the SCG on Monday while galvanising their fans passion together under their #AFLGF hashtag of #ProudlySydney. Fans can also pick up their special Swans Grand Final tee’s as well.

The Swans Finals Hub has all the information fans needs to have an exceptional fan experience at the MCG and features a page where fans can leave their Fan Mail to support the team.

The Swans App also features lots of exclusive content for fans to engage with on Grand Final day including:

– LIVE scores and team/player stats direct to your device
– Player profiles for every current player
– Video on Demand allows you to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from your club
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Team Stats including disposals, kicks, handballs, and more
– Player Stats including goals, behinds and Fantasy points, plus their season averages
– Follow your club via the official Twitter feed
– Visit the Swanshop
– Book tickets to any match

Swans Finals Hub

Swans Finals Hub

Swans Open Training Session

Swans Open Training Session

Sydney Swans GF tee

Sydney Swans GF tee

Swans Fan Letters

Swans Fan Letters

The Swans are calling on fans to get behind their ‘Proudly Sydney‘ campaign and asking them to change their profile pics on Facebook to support the team while also having a Live Site for the Grand Final in Sydney on Saturday. 

Proudly Sydney

Proudly Sydney

Proudly Sydney

Proudly Sydney

Swans Live Site

Swans Live Site

Western Bulldogs

The Western Bulldogs have plenty on for fans as well with their AFL Grand Final Live Site at Whitten Oval, their Fans MVP Vote and an open training session on Tuesday featuring a host of activities.

Quality content such as the Dogs CartoonKidszone Healthy Eating Tips and their The Pack kids activities are also sure to excite fans young and old in the lead up to the grand final.

Bulldogs AFL GF Hub

Bulldogs AFL GF Hub

Bulldogs Live Site

Bulldogs Live Site

Bulldogs GF merch

Bulldogs GF merch

Live Site

Live Site

Dogs Cartoon

Dogs Cartoon

Dogs Open Training

Dogs Open Training

The Pack

The Pack

The Pack

The Pack

The Pack Colouring Page

The Pack Colouring Page

The Bulldogs app features a heap of fan content such as:

– LIVE scores and stats for every game of the 2016 AFL Toyota Premiership Season
– Refreshed Match Centre, including new team and player stats, and in-game video highlights
– New Team Stats section showing how the club shapes up against competition averages
– Improved Player profiles with additional stats and player information
– Video on Demand to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from the club
– Player profiles for every current player, including bio, related articles and video, and season stats
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Alerts to your phone for club news, team announcements and match starts
– Team song audio and lyrics
– Fans’ MVP
– Follow your club via the official Twitter feed
– Visit the Bulldogs Shop
– Book tickets to any match

WB App

WB App

On the Sunday after the AFL Grand Final (Sunday October 2nd, 2016) the Melbourne Cricket Ground is opening the doors to the public for the annual ‘MCG Open Day‘ where sports fans can have fun on the field as well as participate in the following activities:

-Relive your favourite sporting moments on the hallowed turf of the MCG with kick-to-kick with family and friends.
-Kids can participate in free cricket clinics courtesy of the Melbourne Stars.
-Create your own Grand Final celebration and have your photo taken with the 2016 replica AFL premiership cup (at the reduced cost of $5 per photo if you pre-registered).
-Bask in the glory of the Cricket World Cup and the Women’s Ashes Trophy.
-Don’t miss our Frozen stage shows which will take place throughout the day. You can even take a photo with Elsa, Anna and Olaf!
-Explore the inner sanctum of the MCG, from the player change rooms and cricket viewing rooms to the MCC Library and The Long Room.
-Visit the National Sports Museum at a discounted cost (only $5).
-See, hold and take photos with a variety of amazing animals at our petting zoo
-Kids can enjoy free pony rides from 11am-3pm
-Enjoy traditional footy fare – from meat pies and hot chips, to salad and sushi at family friendly prices. Don’t miss out on the Kids meal deal!
-Free face painting.
-Roaming entertainment.

MCG Open Day 2016

MCG Open Day 2016

 

National Rugby League 2016 Grand Final

The NRL is hosting a free NRL Grand Final Fan Day on Thursday 29th September at the Sydney Opera House Forecourt in Sydney which will include the following fan activations and activities:

– Virtual kick

– Kids entertainment and activities

– Player signing sessions and photo opportunities

– Team mascots

– Live entertainment

– Photo opportunities with a life size NRL Trophy

NRL Grand Final Fan Day

NRL Grand Final Fan Day

NRL Fan Day

NRL Fan Day

On Grand Final day, Sydney’s ANZ Stadium will be hosting an array of activities for fans close by in Cathy Freeman Park which will include:

– A massive pre-game Grand Final party will kick off from 11am on Sunday.

– Loads of live entertainment and gourmet food and drink options.

Megastar Keith Urban will perform LIVE pre-game as part of an electrifying build-up to the NRL Grand Final. The chart-topping ARIA and Grammy Award winner will bring home the pre-game show following a performance by multiple Grammy Award-winner Richie Sambora, a founding member of Bon Jovi, who will be joined by Australia’s own guitar goddess Orianthi.

Melbourne Storm

Melbourne are holding an Open Training Session this week for fans.

Open Training Session

Open Training Session

Melbourne through sponsor Tiger Air are offering fans 5% off their flights to the Grand Final while their app is a must download ahead of the final match of the season on Sunday and includes:

– A brand new design theme and layout optimised for the iPhone 6;
– Access to the latest team News, Videos and Photo Galleries;
– 2016 Telstra Premiership Draw and Fixtures presented in a round or calendar format;
– Ladder for the Telstra Premiership and Holden Cup;
– Full squad list with Player Profiles;
– Push Notifications to keep you updated at all times with breaking news, score alerts and match updates;
– Integrated Twitter feeds from the official team and player accounts; and
– Access to all team related sites, including Membership, Merchandise Store, Ticketing, Events Calendar and many more!

Storm

Storm

Storm App

Storm App

Cronulla Sharks

The Sharks Finals Hub has all the information that fans need to know for the big day with merch, game notes and interviews while the team are encouraging fans to use the hashtag #WhyNotUs to get them psyched up for the game.

Cronulla are hosting a fan day on Tuesday.

Cronulla Fan Day

Cronulla Fan Day

Sharks Social

Sharks Social

Sharks Fan Day

Sharks Fan Day

A pop up shop will help fans gear up for match day while they have also put together a Sharks Spotify playlist for fans to dance to ahead of the big match. You can listen in here to the Cronulla Sharks NRL Playlist.

#WhyNotUs

#WhyNotUs

Sharks Grand Final Hub

Sharks Grand Final Hub

Sharks Pop Up Shop

Sharks Pop Up Shop

Sharks Playlist

Sharks Playlist

 

Cronulla Sharks Playlist

Cronulla Sharks Playlist

 Sharks fans are able to get their hands on official Grand Final shirts 

Cronulla Sharks shirts

Cronulla Sharks shirts

There are sure to be even more activations,  content and activities for fans of both codes and teams which are set to excite and engage sports fans this weekend and showcase the best in fan engagement from both codes. 

Note: I’ll be adding in more pictures and updates as they come in across the teams social streams and websites as well as pictures of the AFL Footy Festival in Melbourne which I’ll be checking out on Wednesday. 

 

An Australasian Perspective: Fan Engagement Down Under 2014 Review

2014 Australian Fan Engagement Review

2014 Australian Fan Engagement Review

Fan engagement activations from sporting clubs and stadiums are taking the US and UK by storm but are also becoming ever more creative and exciting down in the Southern Hemisphere in Australia and New Zealand. Fans young and old are enjoying the experience of being able to watch the game on the field but also engage with the same game on their second screen and in turn fan loyalty is being rewarded with extra incentives like seat upgrades, prizes and digital media activations coming to fans from every angle. Subsequently there are impressive fan engagement lessons to be learnt from Aussie Rules to rugby league and netball to football from what is taking place in the world of fan engagement down under.

Pie Beacon at MCG

Pie Beacon at MCG

 

It’s clear from my experience travelling the length and breadth of the country in 2014 that every sporting team and stadium in Australia and New Zealand are doing very impressive fan engagement initiatives for their supporters and have the interests of these fans right at heart as they know that this will lead to creating the ultimate spectator experience as well as get more people through the turnstiles. From the gluten free food stand at Brisbane’s Suncorp Stadium and Melbourne and the MCG’s immense selection of food outlets and use of iBeacon technology to Sydney’s connected free WI-FI at ANZ Stadium and Adelaide Oval’s state of the art audio and visual experience it is clear that our stadiums down here are working hard to give fans more bang for their buck and more valuable lasting memories.

 

SlideLiner at ANZ Stadium

SlideLiner at ANZ Stadium

Within my role with audioBoom I’ve been lucky enough to travel frequently around Australia and New Zealand in 2014 talking to sporting teams and stadiums about how they can use our audio platform for their fan engagement strategies. As I’m passionate about being a sports fan but also in learning what these teams and stadiums are doing with fan engagement for their supporters, I’m also very enthusiastic in promoting and showcasing the exciting things that the talented digital, marketing and fan engagement reps are doing down under for their club or stadiums fans.

2014 has been a huge year for fan engagement activations around Australia and I’ve been lucky enough to take in around 80 events here across football, AFL, rugby league, cricket, rugby, netball, hockey, motor racing as well as major events like the fan engagement overload that was both the MLB Opening Series in Sydney and the Australian Grand Prix in Melbourne.

AUS GP Melbourne

AUS GP Melbourne

As a way of shining a light on how well I think Australia and NZ are doing in the fan engagement ranks I have listed a selection of some of the best fan engagement activations that I was able to witness in 2014. There are probably a thousand other ideas from clubs and stadiums far and wide however that are equally as good, however these are just some of the best ones from examples that I was able to witness on my travels.

In March I attended both the Australian Grand Prix Formula One in Melbourne and the Opening Game of the MLB series in Sydney at the SCG. The AUS GP is a fan engagement mecca with a multitude of activations on offer for fans from the #AUSGP twitter hashtag stand for fan photos, classic car roadshow, free Daniel Riccardio face masks, live music on festival type stages, fan zone bars with public access, free kids face painting and action zones featuring race car simulators.  At the Major League Baseball opening game at Sydney’s Cricket Ground the sheer scale of what the event organisers Moore Sports pulled off with this event from securing the correct dirt for the pitching mound to make the stadium look like an American baseball ground was incredible to witness. However it was also all of the fun fan engagement on offer for baseball fans that really was impressive and definitely enhanced the day out at the ground. Outside the ground there were photo opportunities with the MLB trophy, batting cages and pitching zones to merch tents with free giveaways. Once inside the ground there were special zones set up including the ESPN Fan Deck, which featured free merch for fans like inflatable ESPN foam hands and customized beer holder cups. The event also provided a smorgasbord of American food varieties including giant 60cm hot dogs, bacon on a stick and ice cream in baseball helmets, which definitely had fans excited.

ESPN Freebies at the SCG

ESPN Freebies at the SCG

MLB at the SCG

MLB at the SCG

The National Rugby League (NRL) had an impressive year with fan engagement activations from the Brisbane Broncos and Manly Sea Eagles giving away free flags to fans at games, to Allianz Stadium and the Kangaroos test match rewarding fans with a ‘Seat and Eat’ offer where fans could eat as much as they could during the game. The Newcastle Knights teamed up with SportsBet to feature fans twitter names on the back of their jerseys while the NSW State of Origin rugby league team changed the sponsor words of beer Victoria Bitter on the front of their jerseys to feature fans names. The North Queensland Cowboys gave out free cut out headgear masks of star player Johnathon Thurston to fans while the Broncos also developed an away day cinema room for fans at their club house and gave out a prize to all members at their final home game through a lucky dip bin. The Penrith Panthers had a novel idea by letting fans buy cheaper jerseys if they traded in their old ones which then went to a worthy charity and the Melbourne Storm held a 31 day Instagram challenge which encouraged fans to tag a photo and follow a new theme like try celebration or tickets for example. Five NRL teams also engaged fans by donning special super hero jerseys featuring Wolverine, Captain America and more that were sold to fans and worn during games.

Seat and Eat at Allianz Stadium

Seat and Eat at Allianz Stadium

Newcastle Knights

Newcastle Knights

Broncos members lucky dip

Broncos members lucky dip

Storm Instagram Challenge

Storm Instagram Challenge

 

The Australian Football League (AFL) also rolled out the fan engagement royalty for fans with the Hawthorn Hawks having a fan guard of honour and Port Adelaide Power continuing to build on their theme song by getting fans to sing the INXS classic ‘Never Tear Us Apart’  in unison at home games. The Brisbane Lions and Gold Coast Suns also had two of the best fan zones I witnessed on my travels in 2014 with Brisbane’s ‘Lions Park’ having skills and drills activities and photo stands whereas the Suns featured a live music area called the Fifth Quarter and loads of fan incentives like seat upgrades and food offers as well as allowing members to present players with their jerseys at the fan day. The Sydney Swans offered fans a 2 for 1 ‘Bring a Buddy’ deal to home games as a smart marketing tie in with their star player Buddy Franklin. Many teams emblazoned their jerseys with their members names while the Western Bulldogs and Melbourne Demons featured a women’s exhibition game before a main game and the Richmond Tigers used a photo-tagging platform to enable fans to tag their location at the match. Carlton Blues also used audioBoom to record player biographies, which were then linked to QR codes that were placed around their headquarters so that fans could tour the ground and learn and engage with the history of the club. The home of AFL, the Melbourne Cricket Ground also featured new iBeacon technology which saw roving meat pie sellers fitted with “iBeacons’’ that send messages via Bluetooth technology to supporter’s smart phones as they move around the stadium. Fans who have downloaded the MCG app have a message telling them a pie boy is nearby and are then handed a free Four’N Twenty meat pie when they show their mobile notification message. The MCG also encourages fans to ‘tweet the crowd’ whereby the fan that is closest to the correct crowd figure wins a special rewards. As can be seen from these examples in fan engagement, the AFL and its teams are enhancing the spectator experience of fans.

Gold Coast Suns

Gold Coast Suns

Australia’s domestic football competition, the A-League also featured many diverse fan engagement activations which included giveaways like free shoelaces for fans, digital activations like trivia at the A-League All Stars game and double header matches featuring the women’s teams playing before the men’s at plenty of stadiums around the country which was a good way to build support and engagement with the women’s game in Australia.

The Football United tour of New Zealand featuring West Ham and Newcastle United at Wellington’s Westpac Stadium showcased a tantalizing range of food and beverages at their newly opened fans public bar that would rival some of the member’s bars at stadiums around the world. The Football United App and use of TagBoard at the ground were also good digital activations in Wellington that got fans engaging on their second screens at the double-header match.

Football United Tour of NZ

Football United Tour of NZ

Perth Glory utilized QR codes to have fans vote for their man of the match while the Western Sydney Wanderers encouraged fans to share the footage they record at games to the teams Instagram and Twitter accounts as a way of bringing fans closer to the club. Brisbane Roar held a group fitness day for fans and the Central Coast Mariners constructed a beach bar at one end of their ground where fans could swim behind the goals and take in quality food and drinks all while the main game was taking place. The Mariners also held a Superhero Saturday, which encouraged fans to dress up as their favourite superhero on game day. The Australian national team, The Socceroo’s teamed up with Twitter to show their appreciation to fans with a personalized and signed team photo in the lead up to the 2014 FIFA World Cup. The Socceroo’s also published a ‘leave pass’ for fans to give to their bosses in the hope of getting off work early to see the team play some of their games in 2014.

Mariners beach bar

Mariners beach bar

Perth Glory

Perth Glory

 

Socceroos Leave Pass

Socceroos Leave Pass

 

But it’s not just the AFL and NRL leading the way with the Australian Rugby Union using the innovative experience of the SlideLiner at both ANZ Stadium and Suncorp Stadium. The SlideLiner was a four-person fan bench structure that sat on an 80-metre track near the pitch and moved along the field, following the game as it happened. The SlideLiner was equipped with Samsung technology so fans can share images through social media. The Queensland Reds Super Rugby team also featured personalied player mascots and enrolled the services of a cute red heeler puppy which were both a big hit with fans young and old. The National Rugby Championship (NRC) competition also featured match day programs,which could be downloaded via QR code direct to fans phones or tablets.

NRC Rugby QR Code program

NRC Rugby QR Code program

The SlideLiner

The SlideLiner

QLD Reds mascots

QLD Reds mascots

 

The Australian Baseball League (ABL) also offered fans some very appealing activities with the Brisbane Bandits and Melbourne Aces leading the way. The Aces have set up a dedicated fan zone at their stadium while the Bandits have incorporated food trucks on game nights as well as all you can eat incentives for fans. Another interesting activation by the Bandits was their speed dating ‘singles’ night which could possibly now give Tinder a run for its money for single sports fans to meet that special someone over an authentic ballpark hot dog!

The ANZ Netball Championship also saw plenty of exciting fan engagement with free giveaways at games but one of the more impressive things I noticed was the free healthy and nutritious raw food recipes being published by the Queensland Firebirds team which was certainly a refreshing thing to see in terms of healthy living education. Hockey Australia also engaged fans with their #12daysofhockey campaign which was run across the Hockey Australia, Hockeyroos and Kookaburras social media channels, website and digital platforms and saw fans engage with the national teams via platforms like Facebook, Twitter, Instagram and audioBoom in order to win prizes.

Netball Fan Engagement

Netball Fan Engagement

12 Days of Hockey Fan Engagement

12 Days of Hockey Fan Engagement

 

Fan engagement is on the rise in Australia and New Zealand with teams and stadiums constantly looking to improve the match day experience for fans. This review has only touched the surface of all the impressive activations that are taking place down here however there are many valuable and creative fan engagement ideas which can be learned from what the hard working club and stadium sports business marketing and digital media reps are doing to get fans back into the stadium and create these lifelong memories for sporting fans.

 

Cricket Australia Fan Engagement Review: Australia Vs India Test Match Series 2014/15 (Gabba/MCG/SCG)

The MCG in full swing for Australia Vs India. Boxing Day 2014.

The MCG in full swing for Australia Vs India. Boxing Day 2014.

It’s summer in Australia and summer down under means BBQ’s, the beach and cricket and often all three at the same time. The annual cricket test match series is a big feature of the Australian sporting calendar and in December and January featured the Indian cricket team who played four games around the country in Adelaide (Adelaide Oval, South Australia), Brisbane (The Gabba, Queensland), Melbourne (MCG, Victoria) and Sydney (SCG, New South Wales).

The Outfield at MCG

The Outfield at MCG

While the Australian cricket team were winning on the field, fans were certainly winning off it with an impressive array of fan engagement activations and freebies on offer which gave fans something extra special at each stadium.

While I was unable to attend the first test in Adelaide, I managed to get to day one (for those unfamiliar with cricket, test matches can go up to five days of play) of the 2nd Gabba, 3rd MCG and 4th SCG tests and was very impressed with the fan engagement that Cricket Australia and the stadiums had organized for cricket fans.

Day One at the SCG

Day One at the SCG

The Gabba: Second Test

The Gabba: Second Test

At each test match there was an area outside the stadium dubbed ‘The Outfield’ which was entered via three massive blow-up Cricket Australia stumps. The Outfield fan zone was open to those with tickets and those without and had a good variety of activations for fans both young and old as well as tables and chairs for fans to get some fresh air and food away from the crowds.

The Outfield at the SCG

The Outfield at the SCG

CWC15 Bus at the MCG

CWC15 Bus at the MCG

SCG CommBank Nets

SCG CommBank Nets

Young fans were able to participate in skills tests such as bowling and batting nets, get an autograph with a player and get their photo with the Cricket World Cup 2015 bus while older fans could have a cold beer in the fan ‘Tailgate’ bar outside the SCG. The Outfield also featured a MILO tent where fans could get a free cup of cold Milo and photo opportunities with the double decker Cricket World Cup bus. At the SCG for the #PinkTest, the McGrath Foundation let fans have their picture (for a worthy donation!) taken with pink bats, wigs, stumps, balls and pads and afterwards a picture was printed out for fans. The #PinkTest also saw fans nab a pink scarf for a donation to the McGrath Foundation. Inside the grounds fans were given free green and gold headbands to wipe away the hot Aussie summer sweat while giveaways and offers surrounded the concourses in the stadiums.

The Outfield Zone at the MCG

The Outfield Zone at the MCG

SCG photo opportunity for fans with the 'team'

SCG photo opportunity for fans with the ‘team’

McGrath Foundation scarf and headband

McGrath Foundation scarf and headband

MILO Tent at the SCG.

MILO Tent at the SCG.

Fans line up to grab their free sunnies and radios

Fans line up to grab their free sunnies and radios

 

CWC 2015 Bus

CWC 2015 Bus

Pink Stumps Day McGrath Foundation Tent at the SCG

Pink Stumps Day McGrath Foundation Tent at the SCG

Pink Stumps Day McGrath Foundation at the SCG

Pink Stumps Day McGrath Foundation at the SCG

Cricket Australia comps inside the SCG

Cricket Australia comps inside the SCG

Fans who were Commonwealth Bank account holders could also pick up a pair of yellow wayfarer style sunglasses and an in-ear radio if they showed their bank card to the promo kids walking around the ground. The in-ear radio was an impressive piece of tech that let fans listen to the TV and radio coverage while at the game. Fans also had the chance to win cash from the bank for showing their mug and free sunnies on the big screen.

Free sunglasses and in ear radios for fans at each Test match

Free sunglasses and in ear radios for fans at each Test match

Sunnies comp at The Gabba, Brisbane

Sunnies comp at The Gabba, Brisbane

 

In Brisbane there were a few ground competitions for fans where they had to hit a cricket ball into a big blow up space on the Gabba field and just like in the other cities each Big Bash League team had their own tent giving away freebies while signing up new members. At the MCG for day one of the third test, Cricket Australia even let fans trial the Cricket Australia LIVE app which let fans watch the Channel Nine coverage on their smartphone or tablet anywhere in Australia but also at the ground. Every ground also had Victoria Bitter and Carlton Mid Strength deals and free lanyards that were given out at the gates. The Sydney test even had a clubhouse like area called the CommBank Cricket Clubhouse for fans who had been chosen to upgrade into the ‘best seats in the house’. Each stadium’s social media engagement plan encouraged fans to tweet or post in a picture of themselves with the Toyota sponsor #Ohwhatafeeling. The REDFROGS crew at the Sydney test also have to be applauded for coming round every 30 minutes and spraying fans with fresh water to keep them cool. The OPSM tent gave away free sunglass wipes while also offering to wipe away the gunk on your own sunnies.

Cricket Australia LIVE app

Cricket Australia LIVE app

The #ohwhatafeeling social media fun at each ground

The #ohwhatafeeling social media fun at each ground

SCG CommBank Club House

SCG CommBank Club House

Watching Day 5 of the MCG test on the Cricket Australia LIVE app

Watching Day 5 of the MCG test on the Cricket Australia LIVE app

Beer sponsor deals with lanyard at the gates to each match

Beer sponsor deals with lanyard at the gates to each match

Free sunglass wipes from OPSM and sunglass wipe down

Free sunglass wipes from OPSM and sunglass wipe down

OPSM Tent staff wiping down fans sunnies at the SCG

OPSM Tent staff wiping down fans sunnies at the SCG

Red Frogs spraying the crowd with water

Red Frogs spraying the crowd with water

Melbourne Renegades BBL Tent at the MCG

Melbourne Renegades BBL Tent at the MCG

On field competition at the Gabba

On field competition at the Gabba

Cricket Australia, their sponsors and the stadiums all did a very good job of engaging fans during the Test series against India this summer and there can be a lot of ideas learned from these activations that other sporting teams and stadiums can use.

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