blairhughes

Big Bash, Big Fun at Melbourne Stars BBL

Big Bash, Big Fun at Melbourne Stars BBL

The following article appeared in Digital Sports Labs and can be found in full here.

There’s an entertainment extravaganza taking place in the fan zone outside the Melbourne Cricket Ground as the Big Bash League’s Melbourne Stars play host to the Sydney Thunder on a hot and humid night in Melbourne.

At first glance, it appears the Melbourne Stars team have thought of all the standard game day fan engagement touches that we’ve come to see around our Australian venues, but have then added a few surprisingly creative additions that represented an added highlight for kids and families.

Having taken the tram today, it was good to instantly view prominent way-finding signs directing fans to transport and stadium access points while the atmosphere and vibrancy was loud and vocal on the approach to the fan zone.

Before the game, fans were able to create and customise their own ‘Starmoji’ character on the Stars’ website which was a hit with the kids (and this writer’s fiancé!) as well as download their augmented reality app to scan AR markers on murals around the venue.

Melbourne Stars' StarMoji

This was a clever activity for families to partake in as the AR app enabled fans to collect the full series of markers thus creating a type of scavenger hunt around the venue and making blank concrete spaces come alive. It’s going to be very interesting to watch the AR space develop as venues and teams turn previously unused stadium spaces into new and exciting opportunities for fans to engage with.

The crowd is pumping outside the ground an hour before the first ball with a colourful song and dance area, colouring-in stations and face painting all providing a plethora of activities and ways to pass the time before heading into the ground. An impressive feature outside gate 4 was also the ‘first timer’s’ stand where fans could pick up a scorecard showing how cricket works and other game day information.

‘First Timer’s’ stand at Melbourne Stars BBL game

The kids zone seemed endless with both a Nickelodeon site on the Yarra Park side of the G while another area with inflatables, slides and kids activities featured on the other side of the ground that kept families entertained while the ground stickers featuring team member names of both the WBBL and BBL players scattered around the stadium added more colour and design to spaces rarely used on game days.

Photo opportunities seemed endless with a variety of options such as a size me up stand, a chance for fans to have flames appear in their pic with the stadium background and a hashtag ‘S_ARS’ team green cut out where fans were able to use their arms to make the ‘T’ for the photo. A further walk around the MCG saw skills drills stations with bowling and batting practice and the addition of a bubble machine.

4 and 6 signs at Melbourne Stars BBL game

Upon entering the MCG all fans were able to grab a few freebies like ‘boom boom’ inflatable sticks, a pair of Stars butterfly wings as well as 4, 6 and dot ball cards (a clever idea for when the team is fielding) which were keeping families and kids smiling ear to ear.

The quality event presentation aside, the game day production and screen content inside the G was an eye catcher as the hype reel countdown, oblivious cam and the inclusive way that they had a person doing sign language on the screens for the game day announcer were all very impressive to witness throughout the match. A dance crew roamed the outside of the boundary rope jumping up to perform after every big moment while the pyrotechnics lit up the crowd, especially those in the unique party deck seating in Bay 13.

View image on Twitter

The fast-paced fan engagement ripped through three sponsor’s activities in about 15 minutes with a dash for cash and crowd chant ‘noise off’ getting many laughs however the t-shirt gun operator might need some more training based on the fact one tee was fired into an empty stand and another hit sponsor signage before plummeting to the stand below, however, both shots still generated good-natured laughs from the crowd.

While every major venue across the globe are working on ways to get fans into venues earlier with creative incentives that drive further revenue and more eyeball time on sponsors there can be no denying that the BBL and BBL teams like the Stars go above and beyond to create impressive action-packed fan zones that offer quality and quantity in terms of fan engagement activations. This emphasis on variety actively encourages more families to attend well in advance of the match start time simply due to the overwhelming array of fun to be had pre-game.

A spectacular set up from the Stars that focuses on the little things fans want, a dash of technology and then some added surprises to light up the game day adventure.

Sport Techie Articles #5: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions

DROPIT

DROPIT

Fans love being able to use their smartphones at live sporting events to access vital game day content, take and post photos and videos as well as interact with fellow fans through social media. While this rise of the mobile tech-tator super fan means a more personalized fan experience, it also represents a distinct problem for sponsors as fans on their phones are disengaged and distracted from screen advertising — meaning that these messages are failing to deliver on their full potential.

However, one technology company looking to improve this space is DROPIT, which has have developed an interactive app which connects teams and sponsors with their fans via in-game, 60-second drop auctions aiming to generate heightened excitement inside the venue. The startup announced Wednesday a partnership with the NBA’s Phoenix Suns that aims to deliver on both fan and brand engagement with immersive, digitally connected social experiences that combine the pace of a video game and the excitement of a live auction.

To read my full report head to Sport Techie’s website here: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions

Future Stadiums: How Technology Is Revolutionizing The In-Stadium Fan Experience

Here’s a recent article I wrote for Australasian Leisure Management Magazine 

In a stadium near you right now the battle for the fan is on in the sports world to improve and enhance the fan experience. With stadiums across the globe racing each other to become the most technologically advanced theatre for live sports, an arms race is on to get fans out from their home sports caves and back into the stadium. From bio-metric finger print security screening, AI ticketing and vibrating seats to rest room app’s, virtual reality streaming and in-seat food ordering, global stadiums are continuing to innovate through technology in an effort to create exciting and immersive experiences off the field for fans to drive revenue and create long lasting memories and added value for sports fans.

Through looking at the recent global developments in stadium innovations into the fan experience, the following journey through the stadium of the future will look at and highlight the key stadium innovations that are revolutionizing the revenue options for stadiums and enhancing the fan experience for sports fans around the world.

Ticketing

With the stadium fan experience starting long before the actual event takes place, ticketing is often the first point of call for fans with the innovations taking place in this area being heavily influenced by mobile technology. While resale ticketing firm StubHub and Washington’s National’s Park Stadium allows fans to don a virtual reality headset to check out the view of their seats before buying them, Brisbane’s Suncorp Stadium features ‘loaded tickets’ where fans can pre-load money onto their tickets which can then be used for food, drink and merchandise. Elsewhere the Dallas Mavericks listened to their fans and launched a new app that features the ability to view a 360º angle of the seats as well as purchase tickets seamlessly via the app while ticketing platform ReplyBuy is brining artificial intelligence to the fan ticket buying experience by allowing fans the opportunity to purchase tickets by sending a ‘buy’ test message to the service and having chatbots respond with questions asking how many tickets the fan is after.

Transportation

A constant gripe amongst sports fans has been the costs and hassle associated with getting to and from the stadium on game day be that from traffic congestion to parking, however now some stadiums are using creative inducements to inspire fans to more easily get out to the venue. At Florida’s Hard Rock Stadium, the Miami Dolphins have partnered with Uber to create a hassle free tailgate experience with a dedicated pick up and drop off point and the ability to book a ride to the game and have a private tailgate section complete with game day supplies. Across to the west coast and the 49ers are working with Amazon’s PrimeNow service to offer fans the fast delivery of game day tailgate items like hot dog buns, and ice which are then shipped to the fans in the Levi’s Stadium tailgate for only $8.

Uber Tailgate

Uber Tailgate

Uber Tailgate

Uber Tailgate

Uber Tailgate

Uber Tailgate

Security

As a result of Daesh having stated their intention to target global stadiums as well as the recent bomb explosions at France’s Stade de France and a Baghdad soccer stadium it is clear that there is a growing terrorism challenge for major sporting events and stadiums. However while teams and venues are always looking for cutting-edge technology to enhance safety they also have to ensure an exceptional first class fan experience. With this in mind the Colorado Rockies Coors Field has deployed CLEAR fast access technology that enables fans to gain faster access to the stadium by having their finger scanned by a biometric fingerprint reader at designated entry lanes. With stadiums like AT&T Stadium in Dallas and Yankee Stadium in New York doing away with PDF tickets, mobile technology is also increasing stadium security and eliminating fraud as tickets are now increasingly being linked to the identity and mobile device of the person entering the stadium which means security agencies can cross check watch lists and see who is coming into the stadium.

Seating

Having made your way inside the stadium, the next step is to find your seat and while some stadiums have incorporated cushioned seats and cup holders the new Atlanta Falcons Mercedes Benz Stadium has stepped it up a notch with vibrating seats that enable fans to feel the impacts of each big hit. Not to be outdone the Jacksonville Jaguars Everbank Field have swimming pools overlooking the field but which come at a cost of 12K per game whereas Melbourne’s Etihad Stadium recently installed ‘smart seats’ which feature pop up HD TV’s into some of their seating. It’s clear that stadiums are looking to offer more and more of these unique seating and viewing options as a way of enticing fans into the ground as well as generating revenue from new premium seating solutions.

Way-Finding

Finding your way around both the outside and inside concourses of the stadium is also an area that stadiums are revolutionizing with tournaments like Wimbledon developing an app that enables fans to plan their visit which enhances the individual fan experience while Canada’s New Mosaic Stadium has developed an interactive map to help fans get around the venue. Perth’s nib Stadium has also undergone a make over which has provided a distinctive visual environment for fan circulation that has included electronic touch screen maps of the venue’s concession stands and toilets.

Lighting

A major upgrade that stadiums such as Mercedes Benz Superdome in New Orleans and Globe Life Park in Texas are undertaking has been to install sophisticated energy saving LED lighting systems that can instantly be turned on and off as well as create a vibrant fan experience that enhances visibility around the venue for players, fans and broadcasters while also improving the entertainment offering.

Architecture

Ensuring that the fan experience is a comfortable one, stadium architecture design is an exciting area in the sports business with venues now having interesting design aspects like cross-laminated timber and undulating fiberglass roofing that amplifies the noise for fans at Olympique Lyonnais to size convertible structures like West Ham’s take over of the Olympic Stadium. The brand new US Bank Stadium in Minnesota installed giant pivoting glass doors and used a special plastic called ETFE that opens the field to natural light while providing protection from the snow, rain and winter weather.

Food and Drink

Grabbing some stadium grub on game day has not often been a pleasant experience with food and drink options being limited in terms of variety, quality and quantity. However many stadiums are now hearing fans concerns by offering creative and delicious dishes which are giving fans more reason to attend. Multiple stadiums like Atlanta’s Mercedes Benz Stadium and Melbourne’s MCG have lowered food prices to remove the back pocket sting from a day out while Levi’s Stadium in California has an app that allows in-seat ordering so fans never have to leave their seat to grab a bite to eat. I road tested this in 2015 and from app download to hot dog delivery the total time was only 16 minutes. On the beverage front, New Zealand’s Westpac Stadium has recently partnered with a local independent Wellington brewer to have craft beer on tap during A-League matches while the Minnesota Twins Target Park offers self serve beer machines and Dodger Stadium has a frozen beer foam that sits on top of beer cups keeping fans beers colder for longer.

IMG_4481

In Seat Ordering at Levis Stadium

In Seat Ordering at Levis Stadium

Rest Rooms

Highlighting the fact that no area is off limits for stadium innovation, rest rooms throughout venues are now being upgraded to enhance the amenity experience for fans as well as provide sponsors with a new way to drive brand awareness. In California, the Levis Stadium app features a function that allows fans to see which toilets have the shortest queues while sensing an opportunity to improve the rest room experience, the Tailgating Sports Marketing Group have deployed toilet trailers that feature HD monitors that include interactive gaming and sponsored content.

Toilet app at Levis Stadium

Toilet app at Levis Stadium

Audio-Visual

Venues are increasingly updating their audio-visual infrastructure by incorporating cutting edge technology into their screens and sound systems as a way of improving the fan experience for the senses. New Jersey’s MetLife Stadium has installed huge programming boards that act as a delivery service for fans with information on fantasy sports and fan tweets while Mercedes Benz Stadium has added 2000 video display screens and a 360° 63,000ft HD halo video board in a new partnership with Daktronics. In the UK, Norwich City have revolutionized screen technology by becoming the first team in English football to install a 360° revolving LED stadium screen that switches between portrait and landscape while for Perth’s new stadium plans are to have 240sqm mega screens installed at both ends of the ground.

MetLife Stadium

MetLife Stadium

VR-AR

Racing each other to be the most technologically advanced stadium in the world through the use of virtual and augmented reality, stadiums are looking to offer new unique viewing experiences to bring fans in closer to the action and change how they consume content. The NBA’s Warriors recently broadcast the first live streamed game in VR that incorporated 360° cameras being installed around Oracle Arena with fans wearing VR headsets to see a new perspective of the game. Manchester’s Etihad Stadium in conjunction with Melbourne’s AAMI Park and New York’s Yankee Stadium also enabled fans to trial viewing a Manchester City match in VR in an effort to promote more fan involvement. Elsewhere there are rumours that the new City of Champions stadium in Los Angeles will feature on field projections using VR.

VR at Australian Open 2016

VR at Australian Open 2016

Connectivity

Enabling fans to have seamless in stadium connectivity to fast and free high density Wi-Fi has become the norm amongst leading stadiums who have understood the importance of ensuring fans have no impediment to mobile access. Venues such as US Bank Stadium have 1300 Wi-Fi hot spots while Levis Stadium features over 600KM of Wi-Fi cabling and one access point to every 100 seats in the bowl. Throughout Australia many of the leading stadiums now feature free Wi-Fi which have enabled fans to enjoy a better fan experience through interacting with team and stadium content, uploading pictures as well as receiving targeted ads for food, beverage and merchandise offers.

The stadium of the future has arrived and fans should be excited. While global stadiums show no signs of slowing down as they continue to innovate and revolutionize with smart technologies, it is evident from these ten areas that the stadium fan experience is being improved in every single aspect to ensure that fans are put first and provided with more reasons to attend.

 

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FREE Resource: 200+ Fan Engagement Ideas For Stadiums And Teams

Hi, 

I’m talking all things fan engagement and women in sport at the MCG on Tuesday 15th November for the CHAMPIONING WOMEN IN SPORT conference and have put together a helpful flyer to hand out to delegates on the day that lists over 200 creative and fun fan engagement ideas.

While it doesn’t compare to a free rally towel, flag, magnet schedule or t-shirt, I can’t just give a fun motivational speech at a fan engagement conference without having guests take home a free giveaway! 

The high res PDF print version is available below if you’d like to print it out as well.

Fan Engagement Activations

It’s always nice hearing from sports business professionals from England and the US to Russia and Australia and everywhere else in between who find both my Fan Engagement Pinterest site and these resources helpful so please touch base if you would like any more information regarding these ideas and I’ll be happy to assist you. 

I’m available for consulting and conference talks and always keen to hear what teams and stadiums are doing in this space so feel free to get in touch via MrBlairHughes@gmail.com or @MrBlairHughes on Twitter. 

Thanks and have a good week.  

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

 

200 Fan Engagement Activations

100+ Fan Engagement and Fan Experience Articles From September 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of September 2016.

  1. VIRTUALLY THERE FOR VR
  2. Fans and players compete for stardom in the stadiums of the future
  3. New MIS president to focus on fan experience
  4. Golden 1 Center is 1st arena to have 23 all-gender bathrooms
  5. Turner Sports Enhances Ryder Cup Fan Experience With Google Technology
  6. Atlanta Braves to Feature 15 Seconds of Fame Technology During Final Games at Turner Field
  7. Hockey and beer with a view: Sea Dogs add ice-level bar
  8. SPORTTU’s Groundbreaking Media Technology Provides Personalized Sports Fan Apps to Telcos, Media Companies and Pro Leagues
  9. The psychology of a sports fan They psychology of winning and losing
  10. Stubhub’s Philadelphia 76ers Ticket Marketplace is Live
  11. Associated Bank’s Ultimate Packers Fan Program puts fans in center of the action
  12. Wi-Fi upgrades underway for Lions fans at Ford Field
  13. Virtual Reality Arrives at Sports Venues, Giving Fans Immersive Experiences
  14. WHO ARE YA? MIAMI HEAT ON POINT WITH DNA
  15. Sports and technology innovation collide as Sounders and Sportradar host hackathon in Seattle
  16. Twitter launches NFL hashtag emojis
  17. Fun job: Firing up Packers fans, players
  18. Lisnr, FC Cincinnati team up on new app
  19. NE Patriots Use WiFi Technology to Enhance In-Stadium Fan Experience
  20. With stadium all but done, Dolphins turn attention to fan experience
  21. ReplyBuy Brings Artificial Intelligence To The Fan Ticket Purchasing Experience
  22. New Falcons Stadium To Offer Plenty To So Many: Maria Boynton Reports
  23. How Manchester City’s partners are fueling the club’s innovation drive
  24. Manchester City: Introducing #CityPulse – Interactive Matchday Boards
  25. Behind the scenes at high-tech Levi’s Stadium, where the WiFi is never more than 10 feet away
  26. Highly Popular New England Patriots Fan Engagement Activity – Fancam – to Be Offered Throughout 2016 Regular Season
  27. Carolina Panthers kick-off improved fan experience
  28. The New Tailgating Experience At U.S. Bank Stadium
  29. BCCI launches new initiative that lets fans pick India’s ‘Dream Team’ to mark 500th Test
  30. The Fan Experience At The Rams’ Stadium Sounded Like Hell [Update]
  31. Sacramento Kings Redefining Fan Experience At Golden 1 Center With New ‘Remote Control’ AppInspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  32. Devils make deal with app company to further engage fans
  33. NAHL announces partnership with Digital Auction Showdown (DASH)
  34. Fan Engagement Through Social Digital Broadcast Platforms Reached New Heights During Rio 2016 Olympic And Paralympic Games
  35. When customers are fans: What sports teams can teach us about engagement
  36. Sports Venues Work to Balance Security and the Fan Experience
  37. Baseball glove kiosks will be part of the SunTrust Park experience
  38. Utah Jazz unveil Vivint SmartHome Arena renovation plans
  39. Big Data: the game changer
  40. Man City link with new launch Ballr app for fan engagement in Asia
  41. Inspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  42. BIG TICK FOR NRL FINALS FAN EXPERIENCE
  43. Women of RED Host Epic Fan Experience
  44. Devils will provide personal videoboard replays to fans
  45. Clubs and fans connect in a new digital world
  46. Football takes to social media in crowded contest for fan allegiance
  47. Summer of Sports: Stories, Stats, and Fan-Driven Content
  48. SportsManias, NFLPA Partner To Create Real-Time Emojis
  49. Will humanoid robotics score for Manchester City?
  50. Sacramento Kings app lets you hail an Uber and talk to a chat bot
  51. Texas Tech, Stanford Football Big Believers In Virtual Reality
  52. Romain Grosjean: American owners could revolutionise F1 spectacle
  53. #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans
  54. OSU football: Stadium striping latest evolution of fan experience in Stillwater
  55. SAP ENHANCE MATCHDAY EXPERIENCE WITH #CITYPULSE
  56. How virtual reality is transforming the sports industry
  57. Bills ‘Color Rush’ Home Opener vs. Jets Features Enhanced Experience for Fans
  58. For the 2016 Season, the NFL Turns Up New Wireless Communication, Virtual Reality
  59. Notre Dame Enhances Fan Experience and Energy Efficiency with New LED Lighting System
  60. Lions upgrading fan experience at Ford Field
  61. Mobilitie Brings Wireless Connectivity and Fan Experience Full Circle at Toyota Park
  62. The New Tailgating Experience At U.S. Bank Stadium
  63. NASCAR aims to make the Chase an interactive fan experience
  64. Hyundai’s Promise To Give NFL Fans A Better Experience Begins At Kickoff
  65. North Harbour Rugby delights fans of beer
  66. Seahawks Throw for Delta SkyMiles with Launch of 12status Engagement Program
  67. Cardinals rank among most affordable fan experience
  68. New Flight Tool Helps Football Fans Experience the Season in Stadium
  69. Yulman teams up with AT&T to provide more interactive fan experience
  70. Octagon Singapore Launches Virtual Experience For Standard Chartered Bank And Liverpool FC Fans
  71. NASCAR’S INAUGURAL FAN APPRECIATION WEEKEND KICKS OFF AT RICHMOND
  72. How the Dallas Cowboys Use Your Nose Against You
  73. Zebra Technologies Implements Chips Into Footballs For NFL Thursday Night Games
  74. SportsGeek: Josh Biren from FamousFan: Sports Start Up Series
  75. 2016 Rio Paralympics: Fan Zone lets spectators participate in events as athletes do
  76. Amazon partners with San Francisco 49ers to offer one hour Prime Now deliveries for tailgaters
  77. Bud Light Toasts Broncos Fans With Season Kickoff Beer Giveaway
  78. NEW UMD BULLDOG FAN INITIATIVES ANNOUNCED FOR 2016-17
  79. Liverpool FC ranked No.1 by VisitFootball
  80. City Football Group’s chief commercial officer Tom Glick shares insights on its sports model
  81. CFL LAUNCHES UPDATED MOBILE APP WITH FAN-FOCUSED FEATURES
  82. Two New Fan Zones Coming to EMU Football Gamedays
  83. How brands can feed the appetite of the 24 hour sports fan
  84. FALCON STADIUM ENHANCEMENTS TO IMPROVE GAME DAY EXPERIENCE
  85. Reviewing An Innovative Connected Experience With Manchester City’s CityMatchDay App
  86. New emphasis on fan experience at football games a welcome change
  87. Schwartz: American Express Fan Experience Gives US Open Ticketholders Chance To Feel Like A Tennis Star
  88. FanNav Sports App Sets Launch Record across Big Ten, SEC & Big 12
  89. Brands Adopt Clutter-Breaking Digital Marketing Strategies through US Open for Fan Engagement
  90. Blackmagic on improving the ‘match day experience’ with AV
  91. Ole Miss and Hopscotch Launch Mobile App for Rebel Fans
  92. Fan engagement experts announced for ConfEx panel
  93. Step off the wood: New policy asks fans to not stand on bleachers at Kyle FieldAn NBA journeyman wants to take you inside his life via virtual reality
  94. IBM’s Watson makes US Open debut
  95. Soccer fan support in Portland continues to rise, but can Timbers meet demand for more seats in the stands?
  96. UCF, FSU football fans urged to prep for new security policy
  97. Free events surround NFL kickoff festival in Denver
  98. UConn Fans Bring High Expectations For Opening Night Football Game
  99. eSports: What’s next for brand sponsorship now gaming’s gone mainstream?
  100. Embracing the ‘Game-Day experience’
  101. Andy Roddick Demonstrates New Monetization Strategy For Twitter During US Open
  102. Friday Night Lights brighter at Prescott High School
  103. Switch Digital Appointed By Football Federation of Australia
  104. Baseball Hall of Fame Tour brings fans into the baseball experience
  105. Urban Meyer: Ohio State players, fans get to experience magic
  106. Fans generally unfazed by heightened security measures at Beaver Stadium
  107. Mercedes-Benz Stadium progress and impressions
  108. How technology is making the US Open a better fan and player experience
  109. Responsible Fans Rewarded at Darlington Raceway
  110. Liverpool offers Premier League’s best matchday experience, says stadium assessment scheme
  111. Disabled sports fans ‘feel frustrated and isolated’ by unfit venues says charity
  112. Liverpool win Anfield accolade ahead of Premier League rivals
  113. Attending the Battle At Bristol? 11 tips/hacks for the ultimate fan experience
  114. Daytona Rises to the Top of the World for Fan Experience and Stadium Technology
  115. Nine times female sports fan engagement was condescending and sexist
  116. Open house was “cool” experience for young UK women’s basketball fan
  117. Why Sports is the Next Digital Innovation Hub

 

 

2016 NRL and AFL Grand Final Fan Engagement Overview

It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively.

With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a world class fan experience at each stadium and online. 

While Melbourne’s MCG plays host to the Western Bulldogs versus the Sydney Swans in the AFL, Sydney’s ANZ Stadium will see Melbourne Storm take on the Cronulla Sharks in the NRL. 

Twitter has already jumped in to add special Grand Final emoji’s for both the #NRLGF and #AFLGF as well as the teams.

Twitter GF Emoji's

Twitter GF Emoji’s

AFL Grand Final 2016

Taking a look at the AFL first and that code will be holding the Foxtel AFL Footy Festival in Yarra Park outside Gate 3 of the MCG. The free festival will be showcasing the best of what Melbourne has to offer in food, music, movies, and of course, footy.

The event is open to the general public and will be running for four days from Wednesday, September 28 until Grand Final day, Saturday, October 1.

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

The AFL Live Site has 20+ activities on offer for fans over the four days with plenty of photo opportunities for those lasting memorable moments. Here is the full list:

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

*Update 28/9/16

I’ve just been through the AFL Footy Festival site and it is spectacular. From 30+ sponsor led fan engagement activation stands to gourmet food and drink this place has everything fans young and old could want in the lead up to the Grand Final. Pics below. 

A tradition on grand final eve, the AFL Grand Final Parade provides a chance for supporters of all ages to see the players taking part in the 2016 Toyota AFL Grand Final. Marching bands and roving entertainers will join the cavalcade of Toyota HiLuxes parading the Grand Final teams, from the Old Treasury Building to the Live Site at Yarra Park at the MCG on Melbourne’s public holiday Friday 30th September from 12-1pm.

AFL Grand Final Parade

AFL Grand Final Parade

Showcasing gourmet food options at sporting events is all part of the new wave of stadium advancements and the Lifestyle Taste of Footy event will be sure to showcase some of Melbourne’s best food options. With gourmet kebabs from Biggie Smalls Kebabs and Mexican fare from Lady Carolina to the yummy fries of King of Spuds and modern Japanese flavours of Tokyo Tina there is sure to be an option for every tastebud at this AFL footy food festival.

Screen Shot 2016-09-22 at 12.58.51 pm

Tokyo Tina

Tokyo Tina

King Of Spuds

King Of Spuds

Lady Carolina

Lady Carolina

Biggie Smalls

Biggie Smalls

Adding to the AFL Grand Final fan experience is the AFL Kids Zone which will include a range of activities for young AFL fans including the ever popular Woolworths AFL Playground, AFL Bounce, Ben 10 Drone Zone and NAB lounge.

AFL Kids Zone

AFL Kids Zone

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

The kids zone at the AFL Footy Festival also includes the Presto Movies at the MCG which will include a free public screening of the popular film Minions.

AFL Movie Day

AFL Movie Day

To keep fans connected, Telstra is also providing free wi-fi hotspots throughout the Foxtel Footy festival. Fans can connect to the ‘Free Telstra Wi-Fi’ when they arrive and share their photos and videos from each day of the event.

The AFL Grand Final Eve Party featuring Australian hip hop supremo Illy is a free gig for fans at Yarra Park on September 30.

AFL Grand Final Eve Gig

AFL Grand Final Eve Gig

To get fans to the MCG on Grand Final day, Public Transport Victoria are putting on extra services and extending the free tram from the CBD to the MCG. More on the free transport here: MCG Public Transport

PTV

PTV

 

Sydney Swans

As for the teams, Sydney are holding an open training session at the SCG on Monday while galvanising their fans passion together under their #AFLGF hashtag of #ProudlySydney. Fans can also pick up their special Swans Grand Final tee’s as well.

The Swans Finals Hub has all the information fans needs to have an exceptional fan experience at the MCG and features a page where fans can leave their Fan Mail to support the team.

The Swans App also features lots of exclusive content for fans to engage with on Grand Final day including:

– LIVE scores and team/player stats direct to your device
– Player profiles for every current player
– Video on Demand allows you to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from your club
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Team Stats including disposals, kicks, handballs, and more
– Player Stats including goals, behinds and Fantasy points, plus their season averages
– Follow your club via the official Twitter feed
– Visit the Swanshop
– Book tickets to any match

Swans Finals Hub

Swans Finals Hub

Swans Open Training Session

Swans Open Training Session

Sydney Swans GF tee

Sydney Swans GF tee

Swans Fan Letters

Swans Fan Letters

The Swans are calling on fans to get behind their ‘Proudly Sydney‘ campaign and asking them to change their profile pics on Facebook to support the team while also having a Live Site for the Grand Final in Sydney on Saturday. 

Proudly Sydney

Proudly Sydney

Proudly Sydney

Proudly Sydney

Swans Live Site

Swans Live Site

Western Bulldogs

The Western Bulldogs have plenty on for fans as well with their AFL Grand Final Live Site at Whitten Oval, their Fans MVP Vote and an open training session on Tuesday featuring a host of activities.

Quality content such as the Dogs CartoonKidszone Healthy Eating Tips and their The Pack kids activities are also sure to excite fans young and old in the lead up to the grand final.

Bulldogs AFL GF Hub

Bulldogs AFL GF Hub

Bulldogs Live Site

Bulldogs Live Site

Bulldogs GF merch

Bulldogs GF merch

Live Site

Live Site

Dogs Cartoon

Dogs Cartoon

Dogs Open Training

Dogs Open Training

The Pack

The Pack

The Pack

The Pack

The Pack Colouring Page

The Pack Colouring Page

The Bulldogs app features a heap of fan content such as:

– LIVE scores and stats for every game of the 2016 AFL Toyota Premiership Season
– Refreshed Match Centre, including new team and player stats, and in-game video highlights
– New Team Stats section showing how the club shapes up against competition averages
– Improved Player profiles with additional stats and player information
– Video on Demand to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from the club
– Player profiles for every current player, including bio, related articles and video, and season stats
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Alerts to your phone for club news, team announcements and match starts
– Team song audio and lyrics
– Fans’ MVP
– Follow your club via the official Twitter feed
– Visit the Bulldogs Shop
– Book tickets to any match

WB App

WB App

On the Sunday after the AFL Grand Final (Sunday October 2nd, 2016) the Melbourne Cricket Ground is opening the doors to the public for the annual ‘MCG Open Day‘ where sports fans can have fun on the field as well as participate in the following activities:

-Relive your favourite sporting moments on the hallowed turf of the MCG with kick-to-kick with family and friends.
-Kids can participate in free cricket clinics courtesy of the Melbourne Stars.
-Create your own Grand Final celebration and have your photo taken with the 2016 replica AFL premiership cup (at the reduced cost of $5 per photo if you pre-registered).
-Bask in the glory of the Cricket World Cup and the Women’s Ashes Trophy.
-Don’t miss our Frozen stage shows which will take place throughout the day. You can even take a photo with Elsa, Anna and Olaf!
-Explore the inner sanctum of the MCG, from the player change rooms and cricket viewing rooms to the MCC Library and The Long Room.
-Visit the National Sports Museum at a discounted cost (only $5).
-See, hold and take photos with a variety of amazing animals at our petting zoo
-Kids can enjoy free pony rides from 11am-3pm
-Enjoy traditional footy fare – from meat pies and hot chips, to salad and sushi at family friendly prices. Don’t miss out on the Kids meal deal!
-Free face painting.
-Roaming entertainment.

MCG Open Day 2016

MCG Open Day 2016

 

National Rugby League 2016 Grand Final

The NRL is hosting a free NRL Grand Final Fan Day on Thursday 29th September at the Sydney Opera House Forecourt in Sydney which will include the following fan activations and activities:

– Virtual kick

– Kids entertainment and activities

– Player signing sessions and photo opportunities

– Team mascots

– Live entertainment

– Photo opportunities with a life size NRL Trophy

NRL Grand Final Fan Day

NRL Grand Final Fan Day

NRL Fan Day

NRL Fan Day

On Grand Final day, Sydney’s ANZ Stadium will be hosting an array of activities for fans close by in Cathy Freeman Park which will include:

– A massive pre-game Grand Final party will kick off from 11am on Sunday.

– Loads of live entertainment and gourmet food and drink options.

Megastar Keith Urban will perform LIVE pre-game as part of an electrifying build-up to the NRL Grand Final. The chart-topping ARIA and Grammy Award winner will bring home the pre-game show following a performance by multiple Grammy Award-winner Richie Sambora, a founding member of Bon Jovi, who will be joined by Australia’s own guitar goddess Orianthi.

Melbourne Storm

Melbourne are holding an Open Training Session this week for fans.

Open Training Session

Open Training Session

Melbourne through sponsor Tiger Air are offering fans 5% off their flights to the Grand Final while their app is a must download ahead of the final match of the season on Sunday and includes:

– A brand new design theme and layout optimised for the iPhone 6;
– Access to the latest team News, Videos and Photo Galleries;
– 2016 Telstra Premiership Draw and Fixtures presented in a round or calendar format;
– Ladder for the Telstra Premiership and Holden Cup;
– Full squad list with Player Profiles;
– Push Notifications to keep you updated at all times with breaking news, score alerts and match updates;
– Integrated Twitter feeds from the official team and player accounts; and
– Access to all team related sites, including Membership, Merchandise Store, Ticketing, Events Calendar and many more!

Storm

Storm

Storm App

Storm App

Cronulla Sharks

The Sharks Finals Hub has all the information that fans need to know for the big day with merch, game notes and interviews while the team are encouraging fans to use the hashtag #WhyNotUs to get them psyched up for the game.

Cronulla are hosting a fan day on Tuesday.

Cronulla Fan Day

Cronulla Fan Day

Sharks Social

Sharks Social

Sharks Fan Day

Sharks Fan Day

A pop up shop will help fans gear up for match day while they have also put together a Sharks Spotify playlist for fans to dance to ahead of the big match. You can listen in here to the Cronulla Sharks NRL Playlist.

#WhyNotUs

#WhyNotUs

Sharks Grand Final Hub

Sharks Grand Final Hub

Sharks Pop Up Shop

Sharks Pop Up Shop

Sharks Playlist

Sharks Playlist

 

Cronulla Sharks Playlist

Cronulla Sharks Playlist

 Sharks fans are able to get their hands on official Grand Final shirts 

Cronulla Sharks shirts

Cronulla Sharks shirts

There are sure to be even more activations,  content and activities for fans of both codes and teams which are set to excite and engage sports fans this weekend and showcase the best in fan engagement from both codes. 

Note: I’ll be adding in more pictures and updates as they come in across the teams social streams and websites as well as pictures of the AFL Footy Festival in Melbourne which I’ll be checking out on Wednesday. 

 

150+ Fan Engagement and Fan Experience Articles From August 2016

Here’s a quick round up of 150+ interesting fan engagement and fan experience reads from the sports business world from the month of August 2016.

  1. How the Cleveland Browns Made Their Wi-Fi Network Ready for Game Day
  2. Roland Duchatelet’s Charlton are a club in crisis – but it’s a brilliant time to be a fan
  3. Manchester City unveil futuristic plans to build glass tunnel at the Etihad for fans to glimpse star players
  4. Jets Raise the Bar with Gameday Upfront
  5. Atlanta Hawks to host Shark Tank-esque marketing competition
  6. UberTailgate: Uber teams up with Miami Dolphins to help NFL fans party before games for $250
  7. Gatorade is running a Serena Williams Snapchat video game ad
  8. NFL Selects Lagardère Sports To Help Grow Fanbase In Germany
  9. LA Galaxy and Laduma Unveil VR Series: Here’s Why and How It Looked
  10. eBook: Understanding Sports Fandom, Sponsorships, and Enhancing the Fan Experience – A Guide for Sports Marketers
  11. SportTechie Startup Profile Series: ProHero Connects Fans, Friends And Athletes For Unique Experiences
  12. PSU Athletics EON Sports VR Launch VR Channel
  13. TU expands game-day experience for fans
  14. Here’s How To Walk On Center Court At The US Open
  15. Oklahoma stadium on schedule for first home football game
  16. Hockey Equipment Company Releases Skills App To Help Young Players Learn From The Pros
  17. SportTechie Startup Profile Series: Pico.Buzz Is An In-Stadium Fan Engagement Platform
  18. How Bayern Munich Approached The Launch Of Their Upgraded Apps With A Global Mindset
  19. The NBA’s Charlotte Hornets Bring Fan Engagement to a New Level with SAP and Phizzle
  20. New Orleans Saints unveil new high-edition end zone boards at Mercedes-Benz Superdome
  21. FIVB DELIVERS IMPRESSIVE SPORTS PRESENTATION MASTERCLASS AT RIO 2016 OLYMPIC GAMES
  22. ‘Ultimate Fan Experience’: Seahawks stadium upgrades sure to please the 12’s
  23. Swansea City are ‘in talks’ over expanding the capacity of the Liberty Stadium
  24. NextVR and FOX Sports to Broadcast Bundesliga Opening Match Live in Virtual Reality
  25. Investigating the role of fan club membership on perceptions of team brand equity in football
  26. Infographic: How College Sports Fans Engage
  27. FAN MATTERS: HEART OF ATLANTA
  28. Here’s How the Rams Are Promoting Their Return to Los Angeles
  29. The Top MLB Teams on Facebook & Instagram of July 2016
  30. U.S. Open Draws Crowds to Times Square With Promise of Mega-Selfies
  31. Ford Launches New App Built For Fans To Consume Their Latest Racing Innovations In Virtual Reality
  32. A Philadelphia Union fan wants to bring Ben Franklin to games
  33. Norwich City FC and ADI Transform the Matchday Experience with World Football’s First Revolving LED Stadium Screen
  34. Fan Experience Improvements for 2016 Football Season
  35. Startup nations | Israeli companies hitting a homer in sports tech world
  36. Galaxy score when it comes to fan experience in Southern California
  37. Houston Rockets and Anaheim Ducks Top JD Power Report
  38. Mercedes-Benz Stadium set to deliver SEC fans unparalleled experience
  39. Predators explore dramatic overhaul of Bridgestone Arena
  40. Behind the Scenes at the Dallas Cowboys’ New Home
  41. City, Cougars making improvements to CN Centre
  42. #ChirpChirpFriday Begins Second Season of Engagement
  43. Dos Equis Tackles College Football
  44. Time to settle the score: who has the best football fans?
  45. How Pete Sampras Is Engaging Tennis Fans At The US Open With “The Pro Walk”
  46. Coca-Cola Consolidated and Experience Bring VIP Experience to Darlington NASCAR Fans for Labor Day
  47. Policy change: Nats fans no longer have to wait for stoppages to go to and from their seats
  48. Watch: Virtual Reality Perfectly Replicating Croke Park Fan Matchday Experience
  49. American Express Helps Tennis Fans – Rookies and Veterans Alike – Ace the 2016 US Open Like a Pro
  50. Newly installed video scoreboard to enhance fan experience at Events Center
  51. More College and University Retrofits Happen in Real Time
  52. Minnesota Vikings Open U.S. Bank Stadium With Ambitious Video Plan
  53. Here’s the Best Pro Sports Experience for Your Money
  54. Dawgs Fan Experience One Of The Best In North America
  55. New York Islanders Daily Links: Fan Experience Survey
  56. Red Bulls Rank Highest On Fan Satisfaction
  57. Kansas University Adds Drones To Their Practice Regimen
  58. NextVR To Provide Live International Virtual Reality Viewing For Bundesliga Opener This Friday
  59. Report: Atlanta Falcons teaming with Daktronics, IBM to build best stadium ever
  60. Special Olympics partners with Green Bay Packers, Milwaukee Brewers for unique fan experience
  61. New SeatGeek Open Platform Hoping To Make The Sports Ticket Purchasing Experience Digitally Ubiquitous
  62. MLS teams rank highly in JD Power fan experience survey
  63. Avaya network takes fan experience to a new level
  64. Sean Doolittle: My eight favorite MLB bullpens
  65. NEW FOOD AND IN-STADIUM OPTIONS ON TAP AT NRG
  66. Fans will be able to use SunPass to park at Dolphins Stadium
  67. Football: Stadium enhancements designed for fan enjoyment
  68. Tripleplay on product interoperability in stadium installs
  69. Manchester City launches new campaign profiling the stories behind its fans
  70. Engaging The Multi-Channel Fan With The Dallas Mavericks
  71. Mark Bradley: What type of #leadership do we need for a #fanengagement culture?
  72. The ‘Netflix of Sport’ is the game changer everyone has been waiting for
  73. How Cricket Australia uses content to engage its audience
  74. Heineken launches match-finding platform so US fans can catch European soccer
  75. Using Technology to Improve Fan Engagement at Birmingham City Football Club
  76. Beyond The Impression: A Guide to Effective Digital Sponsorship Activation
  77. Virgin Media ‘disrupts’ sports sponsorship model by subsidising away ticket prices
  78. Adidas gives football fans the chance to design clubs’ third kits with Creator Studio
  79. The Packers rode their tiny bikes to training camp
  80. FanVox Study – “The Business of Football & Fan Engagement”
  81. FAN ENGAGEMENT & WHY THE NATIONAL LEAGUE’S FUTURE DEPENDS ON IT
  82. Wilson launches Connected X American football and blurs Virtual and Actual reality
  83. Southampton eyes international growth with overhauled digital strategy
  84. Fan engagement means free beer
  85. Why the Tech-Savvy Fan Is the Carolina Panthers’ New MVP
  86. Oilers disband Octane cheerleading squad after nearly six years
  87. SPORTS LEAGUES FIND DEEPER FAN ENGAGEMENT WITH FANTASY SPORTS
  88. TD Garden and Boston Bruins aim for home ice advantage with SAS® Analytics
  89. HOME SWEET HOME: WEST HAM’S LONDON MOVE
  90. Five Key Trends That Are Driving the Business of Sports
  91. Major League Soccer Is Perfecting The “Beautiful Game” For The Social Age
  92. 7 Emerging Tech Trends That Are Changing the Sports Marketing Game
  93. MORE THAN TITLES AS JUVENTUS TICKET RECORDS BREAK
  94. FOOTBALL SEASON-TICKET SALES ON THE RISE
  95. Canterbury-Bankstown Bulldogs NRL Fan Experience Review
  96. BASKETBALLSCOTLAND GO FOR CALEDONIA PRIDE
  97. Arsenal FC launches new app for young fans
  98. #FanPowerSession: Serie B
  99. The NFL will get a Snapchat Discover channel as part of a new two-year deal
  100. Nottingham Forest announce 888sport sponsorship deal
  101. The Trends that are Redefining the Match Day Experience1
  102. U.S. Bank Stadium: Tech experience designed to entice fans
  103. POKEMON ARE GO!
  104. NBC To Create Digital Olympics Content With Facebook & Instagram Collaboration
  105. Tech boosts the fan experience at U.S. Bank Stadium
  106. Fan sociology: why fans (mis-)behave
  107. Liverpool FC first team in the Premier League to give fans 360° experience
  108. Manchester City announce new fan engagement
  109. The Power Shift To Consumers: Putting Olympic Fans In Control
  110. Chris Jack: Cheaper tickets would make Scottish football better value for fans and more attractive to a TV audience
  111. Pushwoosh Enables San Diego Chargers to Bolt into Digital Lead for Fan Engagement
  112. Charlton Athletic Q&A: After club told fan to collect season ticket with a behavioural agreement – just what has gone wrong at The Valley?
  113. SportTechie Startup Profile Series: ScoreMore Unites The Brand, Fan And Team During Games
  114. LA Galaxy Are Creating A Six-Part Virtual Reality Series That Takes Fans Behind The Scenes
  115. Dodgers, MLB Invest in Xperiel
  116. Can Pokemon Go make baseball fun again?
  117. From Tijuana to Dortmund: LAFC mining soccer world for best ideas
  118. Seahawks and FGI Announce Food and Beverage Enhancements at CenturyLink Field
  119. ARSENAL ULTIMATE FAN EXPERIENCE
  120. Fans and Customer Agree: Mobility Is the Key to Loyalty
  121. SIDEARM Sports And LISNR Partner To Help College Programs Engage Their Fans On Mobile Devices During Games
  122. Column: The broadcast studio, a vital piece of the sports fan experience
  123. For a true hockey experience in St. Cloud, have a drink
  124. Responsible Fans Rewarded at Watkins Glen International
  125. Atlanta Braves team up with Comcast to bring 100 Gbps to new ballpark
  126. A Behind The Scenes Look At Running Social Media For The Dallas Cowboys
  127. Boston Bruins To Use SAS Analytics To Become Smarter About The Fan Experience
  128. Southampton eyes international growth with overhauled digital strategy
  129. Australian Open courtside seating plan will give wealthy fans close-up experience
  130. Schwartz: Red Bull Arena Is The Best Venue You Don’t Know About
  131. University Of Miami Sports Teams To Be Featured In EON Sports VR
  132. New look, sound to greet fans inside Roncalli gym
  133. Wellington’s top craft beers for Hyundai A-League fans
  134. Tackling Tech: NFL, Partners Launch Fan Pleasers for 2016 Season
  135. A day in the life of… Head of Digital at Formula E
  136. Dolphins’ new grass field designed to thrive while canopy keeps fans cool in shade
  137. AFL players could agree to NBA and NFL-style media access in new pay deal
  138. STEELERS SHOW FANS EXTRA CUSTOMER EXPERIENCE LOVE DURING TRAINING CAMP
  139. Huskers take strides to make ticket buying more convenient for fans
  140. Portland Timbers examining new stadium expansion plan that could add 3,500 seats
  141. How NextVR is advancing virtual reality adoption and helping to define the future of TV
  142. Arsenal in engagement push as it launches first Premier League app aimed squarely at kids
  143. Euroleague Basketball Hires Digital Analytics Company To Drill Down On Fan Engagement
  144. REWARDING LOYAL FANS KEEPS NEW YORK JETS FANS COMING BACK TO THE STADIUM
  145. Why Sports Teams Must Raise Their Game To Keep Fans On Side
  146. The Formula One teams who are leading the pack on social engagement
  147. New York Islanders Fan Experience Quick Wins For Barclays
  148. Ten of the best non-Premier League family friendly football clubs
  149. Here Are 5 Amazing Things About the Minnesota Vikings’ New Stadium
  150. Bucs fans get first look at Ray Jay renovations
  151. US Open as wide open as ever
  152. FAN ENGAGEMENT: FROM MATCH DAY TO EVERY DAY
  153. QPR announce specially priced tickets to commemorate League Cup anniversary
  154. Creator Studio gives fans the chance to design third kits for adidas clubs
  155. HOW VIRTUAL REALITY IS TRANSFORMING THE SPORTS FAN EXPERIENCE
  156. Digital Domain Studio And The World Surf League Partner To Give Fans A 360-Degree VR Experience
  157. ‘Vikings Voyage’ fan experience opens Friday
  158. Penn State Athletics launching virtual reality channel
  159. Promoting fan engagement: An exploration of the fundamental motives for sport consumption amongst premier league football spectators

 

 

100+ Fan Engagement and Fan Experience Articles From April 2016

FE Monthly Round Up Articles

FE Monthly Round Up Articles

 

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of April 2016.

Plenty of food for thought here such as the implantable microchips being rolled out to one Argentinian clubs fan base. Now that’s one way to collect fan data!

1. 5 Sports Stadiums That Score Big With CX

2. Here’s how a Charlotte startup helped launch Turner Classic Movies’ fan club

3. Churchill Downs Launches New Mobile App To Enhance Fan Experience At The Racetrack

4. This Company Lets Sports Fans Know If a Stadium Ran Out of Hot Dogs

5. 2016 NFL Draft Fan Experiences Feature Smartspeed Timing System

6. USL Productions Aims to Elevate Fan Experience

7. Trisect Wins AOR Duties for The Chicago Bears

8. Bengals give loyal fan draft-day experience

9. THE RELAUNCHED RUGBY.COM.AU WEBSITE SHOWS FANS RUGBY FROM ALL SIDES

10. Mountain Hawk Rewards app implemented to increase engagement

11. Pirate fans excited about stadium renovations

12. Express your Virginia Tech spirit with the new Hokiemoji keyboard

13. Spotless Stadium voted best AFL venue for fan experience, beating Gold Coast’s Metricon Stadium

14. Dolphins Season Ticket Members To Receive Exclusive NFL Draft Experience

15. Bud Light Levels Up The Esports Fan Experience With The Introduction Of A New All-Star Program

16. Responsible NASCAR Fans Rewarded at Richmond International Raceway

17. Hornets jazz up fan experience to improve home court advantage

18. Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices

19. How We Got Here: Major League Sports And The New Frontier Of Broadcasting

20. New $3.3M video boards at Mackay, Lawlor go before Regents

21. Redblacks add ‘experience zone’ to TD Place

22. Can the FIFA Interactive World Cup fan experience compare to a live game?

23. What is one trend you’re watching in sports facility design and construction?

24. Toronto Raptors fans flock to Jurassic Park for ‘crazy’ experience

25. The Detroit Pistons Are Using Traditional Emails In A New Way To Engage Fans

26. IoT disrupts the Tour de France

27. Why Rutgers coach Chris Ash wants to enhance the student-fan experience

28. NBA teams can still pack in the fans, even if they don’t win

29. Fans flock to Toyota Grand Prix of Long Beach for fast cars, food, fun

30. SportTechie Startup Profile Series: Dasdak Turns Stadium Mobile Services Into Mobile Sales

31. Warriors Ground Tailgate— a foodie, fan-friendly experience

32. Dallas Mavericks Head Into The Playoffs With A New Emoji Keyboard App

33. Video Walls by Userful Enhance Fan Experience at Tampa Bay’s Amalie Arena

34. Here’s why football clubs are in a digital arms race

35. Improving the fan experience at The PLAYERS Championship

36. Why winning global fan league has become a priority for football clubs

37. 4 Data Points All Sports Teams Should Be Using

38. ARU CEO says no alternative to Allianz

39. Jersey Over Apron: Virtual fan experience

40. Sporting KC Uphoria app expands to include new ticketing features in 2016

41. Fandom Daily Changes Fantasy Sports for the Better

42. The FANchise Will Be The World’s First Fan-Run Professional Sports Team

43. Can The NFL Deal Improve User Engagement On Twitter?

44. Building a Fan Base: Yard Goats sell baseball ‘experience’ to lure fans

45. New Vikings app will provide all the comforts with just a tap

46. Diamondbacks register lowest cost to fans for 10th straight season

47. Red Sox to offer fans virtual reality experience at Fenway

48. At Calfee, it’s all about the ‘fan experience’

49. SportTechie Startup Profile Series: Hopscotch Helps Teams Launch, Manage And Monetize Mobile Apps

50. Big crowds mean lots of work for Kauffman Stadium lost and found

51. U.S. Cellular Field to Unveil High-Definition LED Spectacular in Center Field

52. How the Portland Trail Blazers are embracing technology to engage fans and sell more tickets

53. IBM Tees Up Digital Birdie’s-Eye View of The Masters

54. Van Zeyl confident BMO Field will provide more pleasant fan experience

55. Celtics Announce Playoff Sponsors, Fan Activities

56. Mitchell Johnson talks about his relationship with Virat Kohli and IPL fan experience

57. The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them Movable Ink powers dynamic game-day communication By Erik Wander

58. How a Major League Baseball stadium decides what crazy food fans will eat

59. Kings Host Tech Night at Sleep Train Arena

60. Will Deal To Stream NFL Games Undermine Twitter’s Social Experience?

61. Washington Redskins Partner With Buzztime To Provide Redskins Fans With Interactive Entertainment Year-Round

62. Sports Sponsorship in India up by 12 % last year

63. La Liga aims to grow fans’ experience

64. Fans experience NCAA Championship game from all levels

65. Associated Bank’s “Grand Slam Challenge” fan experience at Miller Park is a hit!

66. Turn Sports Fans Into Fans Of Your Brand

67. Vikings, VenueNext Announce Partnership to Enhance Fan Experience at U.S. Bank Stadium

68. Colorado Springs Switchbacks investing in facility improvements to enhance fan experience

69. Texas Rangers Enhance Fan Experience and Energy Efficiency at Globe Life Park with Eaton’s Advanced Ephesus LED Lighting and Controls System

70. Play ball: Nats deploy software, social media to boost game experience (Video)

71. Major upgrades for fans to enjoy at Busch Stadium

72. Jacksonville Suns owner Ken Babby creating new experience at ballpark

73. Why sponsors want more out of sports sponsorship

74. Mitel to Power Seamless, Real-Time Communications for San Diego Padres

75. MLB exhibition at Victory Field a fun experience for players, fans

76. What’s new at U.S. Cellular? Video boards, cheesy beefs and homecoming

77. Four reasons why every cricket fan must watch a match live in the stadium

78. Magic App Update Will Allow Fans To Select Team Lineups

79. Kings Fan Spin Class to Power 4K Center-Hung Video Board in New Arena

80. San Francisco Giants Ready To Give Fans Unique Virtual Reality Experience At AT&T Park

81. Olympique Lyonnais Blazing A Trail For Fan Experience Apps In Europe

82. Breaking down the best fan experiences in Vancouver sports

83. The Lady Bears’ Success on Court Boosted by Strong Fan Support

84. Tripleplay and Triple Jump Technologies partner to deliver unique connected stadium experience

85. ’Shoe refitting on tap at Ohio State

86. Great example of how new style of communication can acquire new fans!

87. Argentine football club Tigre launches implantable microchip for die-hard fans

88. Bengals give loyal fan draft-day experience

89. What the shortening human attention span means for marketers

90. Demographic segmentation: How 7 football organisations target the next generation online

91. SEAT London 2016 – a boat-load of learning!

92. Defining fan engagement

93. DENVER NUGGETS LION KING CAM FAR SUPERIOR TO KISS CAM

94. I Want to Know, Want to Go, Want to Share Fan Engagement at Warp Speed

95. Know the 5 Secrets of Formula E to Build Real Fan Engagement | Hangout Resume

97. A Game Plan for Enhancing Fan Engagement

98. PART TWO: Measuring fan engagement: an introduction

99. Inside Real Madrid’s Game Plan For Digital Domination

100. The Orlando Magic Becomes First NBA Team to Deploy and Integrate iBeacons Via Team Mobile App in Amway Center

101. WTW: Discussing Fan Engagement with Bas Schnater

102. Australian Rugby Union dives into data in new deal with sports marketing group Perform

103. Why Microsoft invests in sports: Marketing chief says ‘it’s about people’s passions’

104. How this Hollywood vet is using virtual reality and storytelling to disrupt the sports world

105. Argentinian football club begin implanting fans with season ticket microchips

 

 

 

 

Blair Hughes interviews Sean Callanan on Sports Geek Podcast

Sports Geek Podcast

Sports Geek Podcast

Blair Hughes interviews Sean Callanan on Sports Geek Podcast

Last month I had the pleasure of interviewing Sean from Sports Geek for the Sports Geek Podcast.

Sean has helped on my journey from teacher to sports business so it was a pleasure to talk to him about his personal brand, his story into sports and digital as well as his lessons for young people looking to craft a career in the sports industry.

In this episode we discussed:

  • Where Sean’s passion for sports comes from
  • How Sports Geek business card idea came about
  • How Sean nearly started working in sports in 1993
  • Why Sean was behind the first AFL Club TV show – Bulldogs TV
  • How a USA sports trip was a big reason behind #SportsGeekTrip
  • A look back at Mountain West data analysis project
  • Why Sean barracks for Collingwood
  • How Sean secured first Sports Geek clients back in 2010
  • Please count how many times Blair says Fan Engagement
  • How the skills of digital teams has seen Sean working more with ticketing and sponsorship teams
  • How community radio helped build skills for podcasting and radio
  • Why Sean is thrilled that Sports Geek clients are amongst the most avid listeners to the podcast
  • Why Sean is blown away from listener emails
  • Why podcasting is getting so much press right now
  • How Sean is looking forward to pushes more into podcasting
  • What exactly is CHUNKY media?
  • Wait for Sean’s rant on fan engagement

Read the latest in sports business news and sign up here to the Sports Geek newsletter Sports Geek HQ

Listen here:

AUSTRALIAN OPEN 2016 Fan Experience Review

AUS OPEN 2016 Fan Experience

AUS OPEN 2016 Fan Experience

Taking place every January for two weeks in Melbourne, Australia, the Australian Open tennis tournament is a world class innovative fan experience that showcases the largest fan site in the world for a major Grand Slam tennis tournament at 250,000 square metres. From best practice digital fan engagement to gourmet food and endless fan activations, this is Australia’s premier sporting event for fan engagement for fans of all ages.  

AUS OPEN 2016 Fan Zone

AUS OPEN 2016 Fan Zone

The Australian Open prides itself on providing an exceptional fan experience and for this years event they included a new Australian Open Festival site that was completely free for the public and only around 500m from the main tennis arena. The new AO festival space in Birrarung Marr near Flinders Street station was designed to host a free tennis-inspired festival for all ages and offered tennis games, a giant TV screen to watch matches on plus gourmet food and drinks and other fan activations like photo opportunities with giant tennis balls. Designed as the new ‘front door’ of the Aus Open, the new festival area was certainly a winner for fans who were already going to the tournament as well as for those who just wanted to experience the free site. 

AUS OPEN 2016 Festival Site

AUS OPEN 2016 Festival Site

AUS OPEN 2016 Festival Site

AUS OPEN 2016 Festival Site

AUS OPEN 2016 Festival Site

AUS OPEN 2016 Festival Site

Aus Open 2016: Festival site at Birrarung Marr

Aus Open 2016: Festival site at Birrarung Marr

Aus Open 2016: Festival site at Birrarung Marr

Aus Open 2016: Festival site at Birrarung Marr

AUS Open 2016: Canadian Club Bar

AUS Open 2016: Canadian Club Bar

AUS Open 2016: Canadian Club Bar

AUS Open 2016: Canadian Club Bar

The tournament offers free trams to and from the event from the main CBD station (Flinders Street) with these free trams being well staffed with Metro staff on hand to help fans get to and from the tournament with ease. The journey time is only a short 10-15 minute ride to and from the door of the venue from the centre of Melbourne so it’s a worthwhile option for fans especially due to the drop off and pick up location at the venue and because it’s free for ticket holders. Without a ticket to the event you would need to use a MYKI card meaning you will have to buy one of these in advance from a 7/11 for $6 and then touch on the tram/train for $3.79 each way. Parking is also affordable and can be made on site for only $15. 

The food and drink on offer at the Aus Open is more than just pies, hot dogs, softdrinks and beers and is more about showcasing the local delights from Australia’s best restaurants and producers such as the Gelato Messina tennis creations as well as a big focus on gourmet, healthy and fresh Greek, Italian and traditional Australian cuisine. There is literally something here for even the fussiest of diners or for those with dietary requirements such is the abundance of vegetarian, vegan and gluten free options which is great to see as it means the organisers are truly catering for all fans. 

AUS OPEN 2016 Food

AUS OPEN 2016 Food

AUS OPEN 2016

AUS OPEN 2016

Healthy food options

Healthy food options

Gelato Messina Food

Gelato Messina Food

In terms of going the extra mile for fans there are some amazing fan experiences on offer at the Aus Open. From behind the scenes tours, meet and greets with past and present players, to their relaxing day spa and butler service that sees food and drink delivered to your seat, fans can even rent a personal tennis commentator or be picked up from their house or hotel in an official KIA Aus Open car and be driven to the tournament like a professional player! 

AUS OPEN 2016: Jurlique Spa Lounge

AUS OPEN 2016: Jurlique Spa Lounge

AUS OPEN 2016: Behind the scenes tours

AUS OPEN 2016: Behind the scenes tours

The digital fan engagement from the Aus Open is superb and always touches on the new and exciting things happening in the the digital world to engage with fans from all over the world. From their snapchat account featuring interesting and exclusive behind the scenes moments, emoji messaging keyboard and use of audioBoom to capture insightful audio stories from fans to their use of Periscope to get live raw video action and interviews for fans, asking fans where they were for seat upgrades using #AOSOCIALSUITE to their creative Twitter emoji’s featuring a Koala in a cork hat and Leyton Hewitt, the tournament continued to out do itself online in 2016. It didn’t stop there though as there were also Twitter takeovers with tennis legend Rod Laver, the #EmiratesCheckIn which enabled fans to win prizes and the Guvera playlist which collated players favourite tunes and asked fans to make their own playlist. 

AUS OPEN 2016: Emoji's

AUS OPEN 2016: Emoji’s

Aus Open 2016: Seat Upgrades

Aus Open 2016: Seat Upgrades

AUS OPEN 2016: Emoji Keyboard

AUS OPEN 2016: Emoji Keyboard

AUS OPEN 2016: AO Social Shack

AUS OPEN 2016: AO Social Shack

The physical presence of the AO Social Shack also delighted fans with virtual reality and social media activations like the Aus Open 360 World ‘lab’ which let fans experience a sensory explosion from all angles of the on court action, trophy photo opportunities and the insta-mosaic where fans could tag themselves and #AOSelfie on Instagram to in return receive a free polaroid print out and be featured in a giant mosaic of 4000+ fan photos. The AOSocialShack also included Twitter chats with players that expanded to live streaming ‘people pressers’ using Periscope at the Social Shack. The ‘Social Suite’ in Hisense Arena provided a VIP social experience for fans that engaged with the Australian Open on social media. Through Facebook, fans have also been able to custom brand their profile picture with an AO frame detailing who they support such as ‘I’m Team Tomic’.

AO Social Shack

AO Social Shack

AUS OPEN 2016 360 World

AUS OPEN 2016 360 World

AUS OPEN 2016 360 World

AUS OPEN 2016 360 World

AUS OPEN 2016 Insta-Mosaic

AUS OPEN 2016 Insta-Mosaic

AUS OPEN 2016: Insta-Mosaic

AUS OPEN 2016: Insta-Mosaic

AUS OPEN 2016: Insta-Mosaic

AUS OPEN 2016: Insta-Mosaic

AOSelfie Mosaic

AOSelfie Mosaic

AUS OPEN 2016 Facebook

AUS OPEN 2016 Facebook

In terms of freebies, various crews of sponsor volunteers are seen wandering the venue handing out free merch to fans like a Canadian Club USB fan for your phone, plastic racket fans from Guvera to Blackmore’s health products which all had fans lining up to grab a free giveaway. 

Aus Open 2016: Freebies

Aus Open 2016: Freebies

Aus Open 2016: Freebies

Aus Open 2016: Freebies

AUS OPEN 2016 Freebies

AUS OPEN 2016 Freebies

The massive Novak’s World enables fans to immerse themselves in Novak Djokovic world and experience the power of virtual reality by using Oculus Rift goggles to feel like you are apart of Novak’s world as he prepare to play while the ANZ Tennis Hotshots area is a dedicated kids fan zone with loads of tennis activities for kids of all ages.

AUS OPEN 2016 Novak's World

AUS OPEN 2016 Novak’s World

AUS OPEN 2016: HotShots Fan Zone

AUS OPEN 2016: HotShots Fan Zone

There are countless opportunities for autographs at the Open with both Autograph Island and the Yonnex Autograph site seeing players visit over the course of the tournament to sign fans merch. Fans were also able to get their face on the cover of Australian Tennis magazine, enjoy priority access by showing their bank card, receive free neck and shoulder massages, seat cushions and upgrades over at the Medibank Private members refresh lounge and even be transported to the tournament in free predi-cab rides. 

AUS OPEN 2016 Pedi Cab Rides

AUS OPEN 2016 Pedi Cab Rides

AUS OPEN 2016: Autograph Island

AUS OPEN 2016: Autograph Island

AUS OPEN 2016: Yonnex Autograph Booth

AUS OPEN 2016: Yonnex Autograph Booth

Aus Open 2016: Yonnex Autograph Station

Aus Open 2016: Yonnex Autograph Station

Aus Open 2016: Yonnex Autograph Station

Aus Open 2016: Yonnex Autograph Station

AUS OPEN 2016: Free pedi-cab rides

AUS OPEN 2016: Free pedi-cab rides

AUS OPEN 2016: Free pedi-cab rides

AUS OPEN 2016: Free pedi-cab rides

Photo opportunities for fans are endless here and include giant tennis balls that are featured across the site to TAC’s ‘LookOut’ campaign which was designed to glamorise the ‘no phone’ strut to educate distracted pedestrians. The Twitter #AUSOPEN hashtag sees people standing all over the big hashtag cut out and the trophy photo sessions allow fans to hold the trophies for a picture all illustrate how fans can walk away with a swag of timeless photographic memories. 

AUS OPEN 2016: TAC Lookout

AUS OPEN 2016: TAC Lookout

AUS OPEN 2016: Photo Ops

AUS OPEN 2016: Photo Ops

Photo Ops at the 2016 AUS OPEN

Photo Ops at the 2016 AUS OPEN

AO Social Shack

AO Social Shack

The Nikoleodeon Inflatable World was a playground featuring kids TV characters while the Kia Creative suite enabled fans to step into the shoes of a tennis champion and lift the AUS Open trophy while also showing off their drawing skills to enter a drawing competition for their chance to win prize packs. Music fans were also not left out as the The Open sessions saw performances by Australia’s top music artists throughout the course of the tournament with all these gigs being included in the price of admission.

AUS Open 2016: The Open Sessions

AUS Open 2016: The Open Sessions

AUS OPEN 2016: Nickelodeon Inflatable World

AUS OPEN 2016: Nickelodeon Inflatable World

There was a bigger emphasis on fitness fan engagement as over at the Wilson’s World Wide demo, fans were testing their skills against competitors around the world by participating in virtual reality fitness challenges whereas in the Fitbit Cardio Tennis site fans of all ages were able to get fit and have fun with a group workout on the court while the Medibank Private Fan Zone saw had fans moving to virtual reality skills tests. There was also a ‘Brazilian Booty Workout’ and ‘Partner Push Up’s’ as well as part of other fitness inspired activations for fans.

AUS OPEN 2016: Wilson Marque

AUS OPEN 2016: Wilson Marque

AUS OPEN 2016: FITBIT Cardio Tennis Workout

AUS OPEN 2016: FITBIT Cardio Tennis Workout

AUS OPEN 2016 Fan Zone

AUS OPEN 2016 Fan Zone

Aus Open 2016: VR Fitness

Aus Open 2016: VR Fitness

Along with free water fountains and cool fresh air and water blowing stations the whole site has heaps of phone recharge stations as well meaning your phone will never need to die here. 

AUS OPEN 2016: Free phone charging stations

AUS OPEN 2016: Free phone charging stations

AUS OPEN 2016: Optus Phone Charging

AUS OPEN 2016: Optus Phone Charging

Water Fountains

Water Fountains

The 2016 Australian Open once again solidifies it’s presence as the premier fan experience in Australia. While there are so many exciting and creative things happening in the world of fan engagement, the Australian Open not only shines a light on the big movements in technology such as virtual reality but also on the little things that put big smiles on fans faces and make them much more engaged while watching the tennis both in the stadium and at home, wherever that may be in the world. But don’t take my word for it, just make sure it’s on your sports bucket list and I’m sure you’ll agree it’s one of the world’s exceptional fan experiences. 

 

AUS OPEN 2016

AUS OPEN 2016

Aus Open 2016 #Headbandforgood

Aus Open 2016 #Headbandforgood

AUS OPEN 2016

AUS OPEN 2016

Aus Open 2016: Fan Zone

Aus Open 2016: Fan Zone

Aus Open 2016: Fan Zone

Aus Open 2016: Fan Zone

 

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