Tokyo Swallows Baseball Fan Experience, Tokyo, Japan, 2017

What an incredible fan experience Japanese sport is and these pics show only a snapshot of what you can expect.

They are massive sports fans and have a unique way of showing this through crowd sing-alongs and dances.

Some of the really interesting things here in terms of fan engagement included:

  • The mascot dance
  • The sing along with umbrellas
  • Beer girls
  • Merchandise is endless and interesting
  • Smoking rooms and ability to buy ciggies in the venue
  • AI facial scan for memberships
  • Giveaways on entry for kids including kids match day program
  • Endless F&B options

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