the gabba

Cricket Australia Test Match, Australia vs South Africa, The Gabba, Brisbane, Australia, 17/12/2022

First Cricket Test Match.

Australia vs South Africa.

Day One. Brisbane, Queensland.

An annual tradition that is important to me.

Great as always to take dad along each year and pack my cricket snack pack.

Gotta have good snacks.

Brisbane Lions AFLW Fan Experience, The Gabba, Brisbane, 10/09/22

Outstanding day at The Gabba supporting the AFL – Australian Football League Brisbane Lions #AFLW team in the AFLW Indigenous Round and Q Clash against Gold Coast SUNS.

The family friendly atmosphere is a major drawcard and winner for a positive fan experience.

Impressed with the fan zone and Indigenous painting and the use of indigenous words to celebrate goals plus welcome guests to the Gabba at the front entrance gates.

Ramona’s 7th stadium game day and third women’s sport event with much more to come in her lifetime thanks to these pioneers paving the way for her generation and beyond.

I also loved the new range of throwback Brisbane Bears and Fitzroy merchandise.

Our game day snackle box is a big hit too with tasty game day treats to keep her entertained.

Lions thrashed Suns 12.10.82- 1.3. 9

Day 1, First ASHES Test Match, The Gabba Cricket Ground, Brisbane, Australia 8/12/21

On Wednesday 8th December 2021 I ventured down to Woolloongabba in Brisbane to the Brisbane Cricket Ground (The GABBA) for day one of the first ASHES test cricket match.

From the journey in to the merchandise stand, from the food and beverage offerings to the views and from the sun to the rain and rain and rain, here is my recap from a very memorable first day ASHES test in Brisbane.

Enjoy.

AFL Game Day Brisbane Lions Vs West Coast Eagles, The Gabba, Brisbane, Australia, 21/8/21

The view from the AFL Brisbane Lions Vs West Coast Eagles match day at the Gabba on Saturday 21/8/21.

Score was 19.11.125 to 13.9.87.

 

Brisbane Lions vs Gold Coast Suns AFL Game Day, The Gabba, Brisbane, Australia 24/07/2021

The Brisbane Lions AFL match day from the Gabba in Brisbane on 24/07/21.

The Lions 17.18.120 defeated Gold Coast 10.11.71

Brisbane Lions and The Gabba’s ‘The Verandah’ Fan Experience

Across the globe major venues and sporting teams are constantly working on enhancing the fan experience for sports fans to deliver them extra bang for their hard-earned buck on game day. Whether it be from gourmet food options at MetLife Stadium, sensory rooms at Watford FC’s Vicarage Road or Celtic Park providing free sanitary products for female fans, the fan experience is an integral part of major events that these stakeholders are focussing more deeply on improving.

It’s an arms race between venues as areas like food and beverage, technology, fan engagement and amenities improve in an effort to better service fans at the venue, increase revenue through unique new opportunities and overall make fans feel more valued. One particular area of the fan experience that has seen a large focus in recent times has been the addition of social seating spaces that provide fans with incredible views, gourmet food and drink options and unique experiences with examples ranging from Yankee Stadium’s ‘Judge’s Chambers’, The SCG beach, TIAA Bank Field’s cabana pool and The MCG’s ‘The Lawn’. A recent addition to this list is also the Brisbane Lions’ outstanding ‘The Verandah presented by Hyundai’ exclusive space which is back for it’s second year at The Gabba.

I took in the Lions match against West Coast Eagles and ‘The Verandah’ experience on Saturday night and was very impressed with this authentically Queensland space that is offering fans a unique new way to watch a Lions game in an unrivalled position on a purpose built veranda at the base of the eastern end of the ground’s goal posts.

First impressions are extremely vital however the well-presented area exceeded my expectations and was alive with tropical Queensland vibes and colour as soon as I entered. The addition of comfy bean bags, sun lounges and chairs all enabled fans to grab a front row spot with superior views of the action as the Lions ran away with the match in the opening round.

The atmosphere in The Verandah was pumping throughout the night as people protected their cups of ice-cold beverages when the goals continued to rain in from the Lions. It’s a very relaxed vibe too so while it attracts the Instagram crowd of people who want to be seen, jerseys are also encouraged, as are shorts, as it was a particularly humid night in Brisbane so this is certainly an inclusive space where every fan is made to feel welcome.

A distinctively styled open air space like this is another example of how to both attract new fans to a Lions game at the Gabba as well as delight and entertain existing Lions in a fun social space with the best seats in the house. This is truly a fan experience that is worth taking in at a Lions game and represents exceptional value for money for fans, as it’s only $70 per ticket or $40 for a member upgrade.

At the end of the day a happy fan is a fan who has had a seamless and enjoyable fan journey and feels valued by stakeholders for attending the match day, therefore venues and teams are consistently applying positive and exciting new approaches that puts the fan and the fan experience front and centre. The Lions and the Gabba have created a fun, entertaining and colourful space here to attract new fans which other venues and teams should take a closer look at in an effort to attract new audiences and delight existing fans.

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Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com.

Cricket Australia Test Match Fan Experience at The Gabba, First Test, Australia Vs Sri Lanka, Brisbane, 24 January 2018

I have a fan experience report to follow for Australasian Leisure Management Magazine but for now here are a selection of photos from the first test in Brisbane at The Gabba between Cricket Australia and Sri Lanka.

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