sports business


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


Creepy Fans at Baseball Games Apparent Promotion for Movie ‘Smile’

EXCLUSIVE Qatar planning for World Cup fans to avoid prosecution for minor offences – Sources

ICC better serves the cricket fan experience with Fanatics

Uefa pre-prepared Champions League final statement blaming ‘late’ fans

Three launches first live 5G throughout a Premier League stadium at Stamford Bridge

No stars? No problem: Interest in sumo grows as it enters parity era

A trait called “morbid curiosity” might explain why some people are attracted to violent music like death metal

Silverstone offers apology for F1 British Grand Prix online ticket sale chaos

Preventing stadium violence

The Role Of AI In Sports Fan Engagement

Ind-Aus match day: Here are things not allowed inside cricket stadium

Celebrating 100 years of Ohio Stadium and the man who designed it

Every reason Newcastle United fans were arrested in 2021/22 – how behaviour ranks with Premier League clubs

‘A couple of million dollars’: Swans fans on merch spending spree

Adelaide Member wins AFL Fans Association Fan of the Year Award

Regional Saints fan group named best supporters in Australia

Why Brazilian football fans are ditching the yellow jersey Once an icon of unity and luck, the association of the shirt with Brazil’s far right has led football fans to give up on it.

HCLTech to Supercharge Jets and Giants Fan Experiences as New Cornerstone Partner of MetLife Stadium

Liverpool FC ‘enhances fan experience’ following Sorare extension

Qatar World Cup: Accommodation worries for football fans


North London derby breaks attendance record Saturday’s clash between Arsenal and Tottenham Hotspur set a new attendance record in the Barclays Women’s Super League

Walsall Football Club: First Time Visitors

Presidents Cup: Inside the Technology on Tap for Fans at Quail Hollow Club in Charlotte

Tennessee Titans and Second Harvest Food Bank team up for a food drive during home game against the Raiders

Fan-Powered Deals Could Be the Next Big Thing in NIL

ASM Global offers seat-mounted mobile device charging to venue attendees

Aussie customer service standards slump since the onset of the COVID

Drone over stadium disrupts Seahawks game in Seattle, a day after same problem at UW game

How a 12-year-old Astros fan got all of baseball to clap in unison

Cristiano Ronaldo charged by FA after slapping phone out of fan’s hand

NRL 2022: Everything you need to know about Fan Fest

First Look: Inside Doha’s Bonkers New Golden World Cup Stadium

A trait called “morbid curiosity” might explain why some people are attracted to violent music like death metal

Tactile launches new palm biometrics scanner; market forecast above $530M by 2027

Tampa Bay Buccaneers to Host Fan Cruise in Partnership With Celebrity Cruises

Live sports streaming frustrates fans

KB Partners’ Steven Ahern on How Tech Will Change Sports Fans’ Experience

Hong Kong Sevens may provide food in corporate boxes only – regular fans ‘can order Deliveroo outside’

Why sports stress us out — and why we keep coming back for more

What makes for a successful loyalty scheme?

More performance venues going cashless for concessions

Tech solutions expand at NFL stadiums as 2022 season opens

Are you a fan or fanatic?

Digimon Fans Still Exist—and They’re the Keepers of Its Future

How Blaseball’s fantasy sports fever dream is embracing the future

The FA and FSA announces new supporter engagement plans

Super Bowl Halftime Show strikes a chord with Apple Music deal

Three launches first live 5G throughout a Premier League stadium at Stamford Bridge

Getting into it at Intuit Dome: The $2 billion arena aiming to change the NBA fan experience

Detroit Lions Select IT Services Company Trace3 as Team’s Analytics Partner to Support Fan Experiences at Ford Field

Tennessee Titans Announce First-Ever ‘Titans Home Team’

NBA puts premium on fan experience in new app

The NBA launches a first-of-its-kind new app experience for fans, driven by the power of data

Exclusive: How many NFL fans have used new in-stadium betting

Sky: Sports fans took 1.7 million actions in the name of the environment this summer

The Role Of AI In Sports Fan Engagement

Opinion: F1 fan experience must improve after Monza shambles

New York Giants and Jets agree HCLTech deals as MetLife Stadium gets technology upgrade

Auntie Anne’s Snack Stadium Pretzel Pack Returns for Football Season

Colts Gets the “Pick Six” Predictor App Rolling to Boost Fan Engagement

What’s new at NFL stadiums, Part 1: burgers, sandwiches and hot dogs

What’s new at NFL stadiums, Part 2: nachos, fries, mac ‘n cheese, etc.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


‘Horrendous in every way possible’: AFL fans in uproar as ‘stupid music’ turns MCG prelim into ‘worst place on earth’

Food For Thought: La Liga Side Getafe Offers Fans A Distinct Catering Service

UP: Food at sports camp kept in toilet, served to nearly 200 players at Saharanpur stadium

Macquarie Point in Hobart confirmed as new stadium site by Tasmanian government ahead of AFL bid

4 Ways Brands Are Boosting Customer Loyalty

Amadeus launches carbon labelling trial at NEC Group venues

The Premier Lacrosse League’s Fight for Fans

Braves welcome three-millionth fan in 2022

Virtual Autograph Sessions From DigiSign Help Athletes, Teams Reach Larger Audiences and Create Interactive Fan Experience

The 25 biggest NBA arena anthems of all time

The Eagles are collaborating with local artists for a unique fan experience

ECA fan survey highlights shifts in how football is being consumed

Texas A&M is first to get Amazon’s ‘Just Walk Out’ tech in college sports

The most valuable football shirts of all time

AT&T Stadium workers will now bring food and drink orders to your seat during Cowboys games

Schools near the Buffalo Bills’ stadium will have a half day because of Monday Night Football

GRUB’S UP Fans all saying the same thing after grim World Cup food is revealed as cheap pastry during awful stadium test event

Webinar: How to Improve the Fan Experience at the Stadium and Online

Wicket’s Facial Recognition Ticketing System Focused on Increasing Opt-In Rates, Tech to Expand for Concession Purchases

6 customer self-service best practices

Buy One Get One Tickets for Final Homestand

Lions aim to keep fans, Commanders trying to get them back

Tackling Plastic Waste at FirstEnergy Stadium

Arsenal say goodbye to Maria Petri, club’s biggest fan who attended games for over 64 years

NFL World Reacts Wildly to First TNF Game on Amazon Prime Video

Using Gated, Personalized Offers to Build Loyalty and Make Connections

Amazon’s Just Walk Out Technology for Checkout-Free Concession Stores Could Soon Expand to Include Merchandise

This AI system will completely change your experience at sporting events

Which Team Has the Most Expensive Beer in the NFL?

FirstEnergy Stadium rolls out new security devices to get fans into seats quicker & safer

Keeping the ‘Heinz’ in Acrisure Stadium — company, Steelers reach agreement

Fan experience gets even better in URC

49ers fans: Levi’s Stadium unveils a pub called The Faithful, plus new food choices

Representative Patty Kim aiming to help sports fans with new resolution

Consumer Alert: Bad customer service. It’s gotten worse. Here’s what to do about it.

What are the loudest NFL stadiums?


Opinion: When content meets fandom – the risks and rewards of fan engagement

Qatar endures nightmare stadium issues in World Cup trial run with no water for fans

AFL agrees multi-year TikTok content deal

UEFA and bwin launch fan-led ads across European territories

Best Practices for Sports Teams, Leagues Looking to Improve Cybersecurity While Upgrading Fan Experience From an Industry Veteran

Upgrading College Football Stadiums for a Better Fan Experience

Automated bars will be an ‘enhancement’ of concerts and sporting events: Tended Bar COO

Nextdoor Teams Up With MLS Club Toronto FC

Monza ‘regret’ over poor fan experience prompts fresh questions over its F1 future

Majority of football fans want FIFA to compensate Qatar World Cup migrant workers for human rights violations

New Fan Experience Committee makes its debut at football home opener

Furious AFL fans lash out at ‘stupid’ footy finals change that is ruining the game for them – amid worries it could take the gloss off the grand final

ICC to leverage Fanatics’ technology to serve cricket fans

Excitement around the Commanders Team Store is about more than just merchandise 

Evolv Security Screening Technology Is Finding Success Among Sports Venues as Frictionless Fan Experience Is Prioritized

Macquarie Point selected as Tasmania’s AFL stadium location, ABC understands

S.F. Giants fans upset over Dodgers merch being sold at Oracle Park

Snapdragon Stadium unveils Daktronics LED displays

Saudi football fan begins journey on foot from Jeddah to Doha for Qatar 2022

Jets and Charles Tyrwhitt Form First Transatlantic NFL Brand Partnership in Menswear

NHL wants in-game production capabilities in hands of fans


Crowd behaviour is a serious problem in football – Tottenham’s Eric Dier

Compact Cashierless Technology Boosts Sales at Sports Stadiums

Loyalty of true F1 fans being pushed to breaking point by British Grand Prix ticket greed

Liberty Defense Begins Beta Testing with Maryland Stadium Authority and the Baltimore Orioles at Camden Yards Sports Complex

Free makeup touch-ups coming to a concert venue near you Live Nation and Halsey will debut in-person beauty experiences at venues and music festivals around the country beginning later this year.

LIV Golf to air via Weibo in China as part of extensive digital tie-up

Harris Park Fan Precinct revamped for Repco Bathurst 1000

Packers fans experience duplicate charges on credit, debit cards

‘Really positive’: Tassie team’s $204m boost amid new stadium plans and govt funding hope

Tailgate tech for every sports fan!

FanNation, Captain Morgan, NFL Team Up For NFL Fan of the Year Contest



Norwich City FC Experiences: There is no matchday quite like a Carrow Road Matchday.

Cleveland Browns, Aramark using technology to get fans from concessions to seats faster

Fans will be allowed on field at NHL Stadium Series game between Washington Capitals and Carolina Hurricanes in February

India-Australia T20I: Chaos, mismanagement at Mohali as fans fail to get inside stadium despite having tickets

Twitch to ban streams featuring, the cryptocurrency casino linked to Australian tech startup Easygo

MLB employs ‘virtual idol’ to promote World Series in China

“Pay attention and act quickly”: AFL listens to disgruntled fans, drops post-goal music for Saturday’s Grand Final

Guffey: Why tennis is the best fan experience in sports

ASAP Brings its In-Arena Mobile Ordering to the NHL; New Partnership with Florida Panthers

Dolphins Vs. Broncos: The Battle of Brisbane!

As a rugby league fan I can’t wait for the Dolphins to enter the NRL competition in 2023 as the league expands to 17 teams.

I really hope that the Dolphins are successful on and off the field with wins across the board for fans next year and I can’t wait to attend the derby with Brisbane, a ‘North vs South’ Cowboys clash, a ‘Coast to Coast’ battle with the Titans and the Arthur Beetson Trophy clash against Easts. Whatever the marketing magicians name the derby (The Brown Snake derby/Surf N Turf derby/Battle of Brisbane derby) it will no doubt be thrilling to watch with a packed out Lang Park featuring 52,000 rugby league fans in attendance.

The game days at Redcliffe will be sold out and look spectacular in person and on TV at the recently redeveloped Moreton Daily Stadium (please keep the fan-first pricing including cheap beers and lolly bags out there on game days!) while the seven games at Brisbane’s Suncorp Stadium and one to two tipped to be on the Sunny Coast represent an exciting time for league fans across these areas to see more NRL live in their backyard. It’s truly an exciting time for rugby league fans in Queensland as this will be the fourth QLD team playing in the NRL and no matter who you support you can’t deny that it is good for the game of rugby league in Australia to have more rugby league reaching more people in more communities.

I believe that the Dolphins have got a lot of things right from the outset such as player (plus coaching staff) and sponsor signings (Adventure Kings, XXXX) to membership package price points (cheapest adult NRL season pass $105 for 7 games at SS) and merchandising (Classic Sportswear). They’ve also done well to sign a lot of former Broncos staff and smart sports business creatives who I think have greatly helped the club get going and will no doubt come in handy around all areas of the business as the first season gets underway. It’s all looking really positive and exciting for the Dolphins.

However, the Dolphins are jumping around rough seas too. This is still Broncos territory right? How will the flippers go around driving fan/member acquisition? How will they differentiate themselves from the Broncos in marketing, media, game days/event presentation across the three venues, fan engagement, social media, community? How will they stand out and attract different demographics of female fans, Central QLD fans (newly announced CQ Capras partnership and one trial game per year in Rocky) kids, ex-Broncos fans, new rugby league fans, fans without a team, other sports fans? How will the game days/fan experiences be consistent across multiple stadia? What will the team do in the community (schools/charities) to spread the good word about our Dolphins? And many more intriguing questions….

I’m curious and inquisitive and these are the questions that keep me up early in the morning when trying to wrestle my toddler back to sleep with the help of the sweet dulcet white noise sounds of classic 1992-96 NSWRL/ARL matches.

I’m a die-hard passionate Broncos member and fan since dad first took me to games in 1993 so I’ll forever be loyal to the Broncos. It’s who I am. It’s etched in my memories and it’s part of my life like so many other Broncos fans. In the past two years I’ve also started the fan journey to Broncos games with my daughter Ramona, taking her to one game a year to start our traditions and instil in her the emotional loyalty, positive memories and passion that my dad instilled in me 30 years ago to the Broncos and their match day fan experiences. Apart from religion, sport is one of the only things people stay loyal to for their whole life and it’s why I’m so passionate about the fundamentals of fan engagement (effective communication, active listening, personalisation, empathy, authenticity, storytelling and much more) because if you do these things right, you will build and have positive relationships with fans for life.

Here are some of my thoughts which are in no particular order (mostly because I have written this over several mornings at 2am while telling my daughter to go back to sleep and she just smiles at me and laughs ‘no’):

  • Storytelling: Play on their long rich history (storytelling) of the club
  • Social media: Be authentic and ensure the content continues to be exceptional
  • Access: All access documentary on the first season (look to the success of Arsenal: All or Nothing and F1: Drive to Survive) and what it took to get to the first game in 2023.
  • Content: Harness the power of their existing fan base to drive authentic fan engagement (fan generated content creators) and get these fans on-side as brand ambassadors.
  • Communication: Listening to fans and go where they are. Social, fan forums and more. Work with fans for a fan code of conduct for game days.
  • Inclusion: Develop a inclusion, equality and diversity strategy for all stakeholders.
  • Kids/Families: School visits/workshops for kids and community family fun fan days. Go to where kids are (Minecraft, Roblox, Pokemon – what can be done here to attract kids as lifelong members). Don’t just do stuff because of FOMO. Do fans really want NFT’s, the team to be on the metaverse or paying for merch with ‘RugbaLeagueCoin’? Plus mascots….have a mascot for every freaking sponsor! The Cowboys have about 15 and kids love them (that’s a lot of costumes to dry clean though)
  • Community: Work with community groups, charities etc throughout Rocky, Bundy, Sunny Coast all the way down to Brisbane to get them and their businesses on board.
  • Sponsors: Communicate why they are sponsors and what they’re doing for fans/members rather than just $$$ into the team for brand exposure. I continually ask sponsors at game days why they sponsor the team and most just kind of shrug their shoulders as if they don’t actually understand why they’re fully doing it or want to understand the fans but can’t we be doing this better in 2023 to drive real connections between sponsors and fans?
  • Focus on evolving sports business tech. Tap into Brisbane start-ups who can add to the fan experience and more areas of the business.
  • Fan Experience and Game days. Focus on diverse offerings. Kids and families fun zones to party atmospheres and quality corporate hospitality that is different from the rest. Unique social seating spaces- how can SS be transformed? Look at what Everton FC have done here with their new venue plans. Ensure that venue staff are well equipped with information, knowledge and passion to assist fans on game days across the three venues to give fans the best, positive and most seamless event day welcome and experience. Look to how US venues run their game day pep-talk briefings. Fans at the centre of the game day. Match day first game certificates, fan of the game, community group of the game, Junior MC, guards of honour etc etc endless fan activations to reward fan/member loyalty.
  • Merchandise. Bring in a retro range of Dolphins gear (how good were those retro BRL kits a few years back) plus partnerships with cool brands including New Era for instance. A focus on kids merch too like with Ashtabula’s range of kids gear as well as ensuring cheaper options are stocked in Best and Less to cater for fans of all budgets.

But what do I know right? I’m just a fan. I want them to succeed even if I am a Broncos fan.

I asked a snapshot of 20 global sports business executives from Australia and overseas as well as 20 sports fans (across different sporting codes) for their thoughts on the topic of how the Dolphins can stand out from the Broncos, acquire new fans and members and be successful on and off the field to drive loyalty across social media, marketing, media, fan engagement and more.

Names redacted.


  1. “Well by the looks of things they’ve got one of the best setups in regards to admin staff. Many familiar former Broncos faces circa 2015-18. They’ll be one of the best run clubs off the park. I haven’t checked recently, but I saw initially they had signed up a number of former/current Broncos sponsors. Many of the things the Broncos have done well in recent seasons they’ll likely emulate in their own way. They’ll go hard in the media market once their playing roster is finalised for their debut season.”
  2. “I am really excited to see what the Dolphins can acheive in the next 5 years. They have an abundance of knowledge and experience within their admin staff, many who were decision makers at the Broncos over the last decade. After being granted their NRL licence they’ve brought on board a number of exciting commercial partners who will look to engage with fans and the club in unique ways. From a fan-engagement perspective I am confident they’ll have excellent game-day experiences and membership offerings. They’ve already shown that they’re engaging the local community and this will continue to grow once their NRL playing roster is confirmed.”
  3. “It seems to me that the key is not too dissimilar to any other business. Be good at what you do. If you play well, and hopefully win, then people will get behind you. They are doing the opposite of the Crushers so far which is good. The crushers’ mistake was old players and a less experienced coach. Hopefully the dolphins can pair their experienced coach with a vibrant squad to give them the best chance of success.”
  4. “I like what the lions are proposing for Springfield and womens games. Turn game day into a market day, festival, family fun day. Also their culture should be very inclusive and focus on diversity, the broncos seem quite silent on that and I reckon a socially progressive culture would pick up a lot of fans. And win games ….that will set them apart from the broncos”
  5. “Digital first and content! Behind the scene content on all elements of what it takes to launch a new club. Lean into what’s so different and so unique about their position. The good, the bad, the special. Record everything.”
  6. “I’ll be switching allegiances to the Dolphins based on the fact I grew up in the area. So there’s a bit of brand loyalty on my part. I think that’s something that they have over the Broncos – a much longer history, so a lot of nostalgia they can draw upon. By extension, tapping into that suburban footy vibe. The Broncos are a city town, for all intents and purposes, whereas the Dolphins reflect a suburban corridor. Leaning into this is a strong starting point. They’re not a city club like the Broncos or Roosters, they’re a suburban club, like Wests, Manly or the Sharks.”
  7. “Depends on how the fans feel about the other ‘local’ team. Some will never make the switch due to loyalties through their families. Others fed up with the incumbent will jump right away. Popularity of management, coaches and players can play a part as well. Nicer venue could have an influence. Proximity to fans home/work could also come into play. Media is another thing – I think the Dolphins could really differentiate themselves by targeting a younger demographic, game presentation with a youthful twist or more digital interactivity.”
  8. “They need to be authentic and honour their history QLD’s don’t like fake. It’s a saturated market in my opinion so they need to play the long game, target the next generation the kids. Smart use of data and digital like LAFC in America they could really take some ideas from them on how to build a fan base authentically from zero.”
  9. Take a leaf out of the teal wave book and get volunteers to door knock too a genuine human conversation could quite easily be a convertion to that club. Also corporate support. Apparently a tech alley in Brisbane and surrounds get them on board to do some clever tech based fan initiatives.”
  10. “Gotta go to the Sunshine Coast and cement themselves in that region up to Bundaberg. Almost try and position themselves as a country side/underdog.”
  11. “What they need to do is win games. Wayne is the master of media exposure so they will have no issues there. Win games and they will win plenty of fans. Sign Munster and they win plenty of fans. Play a good brand of footy and be competitive and they win fans. Ensure their jersey is good and supporter gear and they will go okay.Everyone loves a winner. What we don’t need is another Gold Coast titans or wests tigers.”
  12. “My first thought to your message was.. win..and don’t be dickheads. From left field … have lots of mascots. (As broncos used to do in their ANZ Stadium days)… Coverbands for music .. just good singalongs. Fan experience prizes on game day. A junior team as guests of honour at every match … they form guard of honour for run on.”
  13. “I really just think they get into schools and do heaps of community based stuff like GWS did prior to Covid. Get the kids interested, give out free tickets and get families along. Good game day activations, prizes, even stuff like petting zoos and things like that which GWS did really well. Realistically everyone in Brisbane (and Qld) has a team, predominantly the Broncos but also plenty of Sydney teams as well. So I wonder who they are targeting for their fan base? And like Port Adelaide in the SANFL, it’s my understanding that if you’re not a Redcliffe fan you probably hate them so I can’t see many Norths Devils or Wynnum fans or whoever making the switch. So like Port they might just be pigeonholed as a niche side with a traditional following and no room for growth. If they struggle early (and they will because their squad sucks at the moment) it’s going to be a hard road for them because nobody will go watch at Suncorp. I don’t exactly think it will be Crushers Mk II but imagine if we had stuck with them 25 years ago, where might they be now?
  14. Best case scenario I reckon is to be people’s second team for now – cheaper tickets than the Broncos, more family friendly time slots (Sunday arvo?) and give off the community based team vibe as opposed to the corporate Brisbane. Will Broncos fans have a hatred of them or sense a genuine rivalry? Who knows. They don’t really have it with the Titans and they’re as close as they’ve had to a neighbour. My mate up in Brisbane is a lifetime Souths fan (lived in Sydney til he was 40) and his young bloke loves them as well but I feel they’d be more likely to go watch the Dolphins play Parra or whatever than they would to watch the broncos, so maybe that’s what they’re banking on until they can develop a generation of fans? Either way it’s weird to me that they went with an existing entity rather than a new team with no Q Cup ties. Or Perth but that’s another matter entirely!”
  15. “I’d be looking to do things entirely differently to any other team on socials, not the same cookie cutter stuff”
  16. I think they already have fans via their long history, so I think they’d want to make sure that’s all integrated in well. And people who don’t like the Broncos might just support them by default too. I think if they can win a few games, that’ll go a long way, as for game day etc, though not sure what they can do to really draw people. Will be interesting to see!”
  17. “I think it’s going to be difficult to create a consistent fan experience at different venues (suncorp vs Redcliffe have different vibes). I think one thing they have done well is promote their signings which started with Redcliffe as juniors – as they have an entire pathway to elite I hope this is something they promote into the future. I also hope they create a community and family atmosphere at games – kids zones and activities, family days to meet players, open training sessions etc. I think it all starts with being genuine to their community, need to win people over.”
  18. Community engagement (working with local clubs and schools), community appearances (winning over those who aren’t inclined to be Dolphins fans) and doing loca media to the marketThat stretches into Gameday, media, brand etc What is genuine to their community? You can’t pretend you’re Broncos 2.0 it won’t workI’d have a minimum commitment for all staff to do community hours – from players and coaches to the commercial and marketing team. Share the resources at all levels.”
  19. “Has to come from a place of brand clarity. What makes them inherently different? Who are their people?The long term is all about the kids as they’ll grow up in a world where the dolphins aren’t the new team but on equal footing with broncos titans and cowboys.”
  20. “Rugby league, in my view, is extremely reluctant towards change, so I’m not expecting anything significant from the Dolphins.
  21. “The Broncos are such a super power. I’d hate to go up against them. Also from what I’ve seen, the Dolphins haven’t recruited a side that’s going to really excite existing fans. So maybe you target the untapped markets? Cold Community’s , people who have no loyalty to anyone in rugby league, recently arrived migrants, refugees, WOMEN! I’d also probably case study Toronto Wolfpack game day and see what could be learned from their success. Different circumstances they didn’t have a competitor, but they had amazing engagement with fans that didn’t even know what RL was. A bit like Newtown do, they had craft beer festivals, and post match parties with a DJ on the field etc. made the players really accessible.
  22. More women business networks, and maybe even a female focused charity partner or respectful relationships flagship Community program, targeted female recruitment strategies for staffing, go real bold and have a family planning policy (recently raised by the Federal Minister for sport would be the first in the NRL) or all of the above. Oh and of course massive investment in female pathways from playing, officiating and administering. From day 1!”
  23. “They still haven’t claimed an identity. That’s a start. The fact that Bennett is coaching a foundation club against a club he won many premierships with is intriguing. Brisbane isn’t the club they were, and I think the Dolphins, as a new club, can entice supporters. The fact they are a new club is enough to give interest to supporters who don’t support Brisbane. The Bennett factor is enormous, and if they happen to get Munster, even more so. I think it will come down to who they sign. They will need to be competitive, at least to acquire a decent fan base.”
  24. “1. True two-way social media engagement. Don’t just post messages, respond to good quality fan input. 2. Show the team “behind the scenes” – membership team, guy who puts the jerseys out each game day, groundskeeper preparing the field. US teams do a great job of this with little docos. 3. Try and take some ideas from MiLB – Cap Days , bobble-heads, etc 4. Have the game day atmosphere start outside the stadium, food trucks, bands playing, mascot greeting fans before they enter the ground 5. Don’t assume people will know or seek out match info- I think the Dolphins need to promote themselves on radio, posters, buses, billboards with a distinctive ‘brand’ that’s not a cookie cutter NRL style 6. Really engage with supporters group(s). Work with them to harness their passion in the stadium. Work to give them priority seating, materials etc. 7. Run a competition for young kids- design a Dolphins t-shirt Winner is produced and sold at the team store. Proceeds to charity.”
  25. “As many others have said, I think they’re making a huge mistake not embracing their local community (ie. Redcliffe, Moreton Bay, even Sunny Coast) and representing them, forming a connection with them…Media wise, they’ll need to be extremely smart (and progressive). So in summary, they have a lot of work to do. All comes down to finding their real identity and investing their energy into developing that. They’ll need to take risks, they’ll need to think outside the box. Time will tell if they can do that.”
  26. “It’s a hard one to answer but when I look at the Dolphins, the way the have done things in in relation to their branding has been pretty front foot forward, bold and impressive. Not associating a particular suburb or city with their name as an example. Selling good looking merchandise such as snap backs you’d see in culture kings or street wear stores, everything down to the font screams ‘Expensive, Luxury’ team. It almost screams NFL or NBA.”
  27. “A team that understands current culture, wants to be modern, fresh and up-to-date. If they continue doing things that in my opinion continue to target the demographic they have by staying in trend, people will just follow.”
  28. “Merch! People want to wear a jersey to support their team, but they want to wear a good looking one. One that tells people around them the type of person they are.”
  29. “They should potentially look at merchandise outside of what typical NRL teams do.. jerseys, cheap produced hats, best and less looking gear.Have a look at the fashion trends around and continue to be a leader in the market. Show other teams that NRL these days is more than just tradies, Lowes gear and sinking xxxx (not that there’s anything wrong with that). But the NRL to me is about families, friends and culture. People want to represent their teams, but they also want to represent who they are. A lot of the teams just go for low hanging fruit in their advertising and are scared to be bold and make a statement saying ‘we’re different’. It’s too easy to sign an NRL mass produced cookie cutter merch deal and let the NRL look after it.”
  30. “Advice from my time working at REDACTED as a new club: generic but hopefully helpful, figure out your Audience and go hard on attracting those types (don’t try to be everything to everybody, try and build traditions from day 1, they all won’t land but some things will, it’s a unique opportunity to track fan milestones from the start, first game certificates and data tracking, don’t do things because the broncos do that, make membership really, really affordable or attractive in year 1 to drive data growth, leverage the derby to help define who you are (WSW and Sydney fc did this really well in year 1, a hero is only as good as the villain type story). They also need to have a name other than the dolphins in my honest opinion”
  31. “The broncos are who they are and all that it encapsulates – friday nights at suncorp, flashy, pressure etc. Having games on saturday or sunday will help. I think they should really embrace being a community club – by embracing those that already are on board. Example: highlight the NRL physio – he is 1000% a dolphins man already and they should make it seem like he is part of a place. The place where we all want to be.”
  32. “For one – more Saturday afternoon or Sunday afternoon games. We usually have magnificent winter days, and people love going to day games. I’m a bit tired of the drunk bogans on a Friday night tbh. Affiliations with junior clubs, reasonably priced family tickets. Really push the family atmosphere mate (I think). I see the peanuts acting up at Broncos games and think I don’t want my kids witnessing this rubbish.”
  33. “I think them having a well known coach and building an impressive roster of team players. I think having a long time until they officially start in the NRL gives time to promote for members. Media exposure has been sparse of late but when Wayne Bennett was announced as coach, it was a buzz for the team and a reason for people to take them seriously.”
  34. “I think the best thing that they can do (that has no cost) is involve fans in the creative process – Jerseys, apparel, social media templates ect. Get fans involved and invested in the club straight away by letting them decide how the club is going to look. First impressions are everything, and if they do it themselves and get it wrong it will be hard to recover. The broncos have such a strangle on Brisbane and the surrounds and the Titans have made good inroads in NSW, so it will be interesting to see how they market to those areas. As I said I think it all comes back to showing that the club offers a unique experience for fans where they can be involved in some decision making”
  35. “Social media playbook. First step is defining your voice. Who are you, what do you stand for, how do you communicate. – If I were them, I’d be taking an edgy, aggressive, upstart tone. Broncos are established. You need to get attention. Think a youngest child mentality. Be the smartass, the one who gets into trouble, the one who is goading their siblings because they want attention. – IMPORTANT to get senior management, coaching staff and players fully on board with this. – Get the players into the community as much as possible. Schools, charity, local business etc. – Set the bar for elite digital content. A new club has the advantage of being new and interesting. Fans of OTHER teams are going to follow them because they want to see how they announce themselves. So bespoke illustration, memes, high quality graphics etc. Be a leader in this space. – Set up “sister” teams/clubs/sports. I don’t know culturally/regionally how this will work, but for example, if you find out Patty Mills is a Dolphins fan, align with Brooklyn and make them your NBA team. They probably won’t have much interest in spending much time on that, but nothing stopping the Dolphins from doing a special graphic for key games, or a graphic jersey concept, or a merchandise collab. – Find ways to needle the Broncos. Think about it….. your fans are going to be Dolphins diehards, or non-Broncos NRL fans who want to see some banter.”
  36. “But some of the things I’d look at doing (based on what clubs are doing overseas) are: – consider e-sports – NRLW team ASAP – Wheelchair team ASAP – No pokies – youth engagement: well publicised event days to engage with local youth – have a clear, demonstrated policy around sustainability/environment – good F&B offering (including appropriate pricing) – active engagement with local charities – good apparel partner: making the kit something that people want to wear, with push into ‘fashion’ Aim is to make the club more than about sport, that people support regardless of the results.”
  37. “I think Dolphins need to come out winning, which is going to be tough on them and they are going to have to be consistent. I think broncos fans have had enough of the up and down of team and getting their hopes up. Although I think 2023 will be a different year for them. If the dolphins come out strong and consistent, I think they will turn a lot of SE QLD sports fans heads.”

Plenty of good thoughts here around identity, brand, fan engagement with a lot more to think about as well.

At the end of the day the most important thing is what happens on the field.

Win games and the fans will come!


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ 20: Free Fan Engagement Magazine

Telstra unveils Australian-first 5G innovation for AFL fans

Digitally connected San Francisco 49ers taps Avery Dennison retail technology

Touchdown! Verizon customers use 9.7TB of data at kickoff game at SoFi Stadium

Tech company’s outage leaves fans unable to download tickets

Dodgers: New Rule Change Will Affect Fan Experience At Dodger Stadium

The NFL’s most iconic theme music has roots in everything from Batman to ‘Star Wars’

Premier League clubs donate food from cancelled games to charity

NFL’s Decision To Shutter In-Stadium Sportsbooks On Game Days Is First Of Its Kind

What Are the Food Prices at SoFi Stadium? A Guide Ahead of Rams vs. Bills

New food and beverage offerings at Bank of America Stadium in 2022

“Tech now allows clubs, fans, and brands to tell a story even better than before.”

The most/least expensive beer prices at every NFL stadium: study

How MLB teams are targeting younger fans

How to… engage with your fanbase. Tom Leek, co-founder of the creative marketing agency NYX, tells M Magazine how to leverage digital tools and techniques to maximise your reach.

Passionate football fans ‘likely to be hostile to rival fans but also more kind’

Football fans face spiraling costs of tailgating

‘Lusail Stadium is a magical venue that will impress the entire world’

Falcons debut security screening technology before regular season opener

How the NFL Uses Digital Twins

The impact of India’s growing sports tourism market on football

‘Critical’: Epic new Gold Coast stadium fast-tracked

Spectacular and transformational: Rugby World Cup 2023 raising the bar with one year to go

Fifa introducing new Fan Festival for 2022 World Cup in Qatar

Justin Hemmes grilled over price of beer at new Sydney Football Stadium

“Alcohol will be available for fans in the 2022 World Cup stadiums” – Nasser Al Khater says Qatar focusing on fan experience

Arsenal to play three WSL games and all Champions League group stage matches at the Emirates Stadium

World Cup final stadium tested with first sellout crowd


Steve Pangburn on elevating the business and fan experience of sports event concessions

FIFA Builds NFT Platform to Boost World Cup Fan Engagement

10 key customer service trends for 2022 and beyond

How the N.F.L. Stays So Popular, Despite Its Many Scandals

Network Upgrade Improves Fan Experience at Leeds United FC

Two fans removed from US Open quarterfinal match after haircut prank at Arthur Ashe Stadium

Qatar warns World Cup fans about sneaking alcohol into country

AFL fans lose out — broadcaster rights deal just another win for executives and players

Extreme and Minor League Baseball to Push the Boundaries of In-Stadium Technology with New Partnership

A Psychological Perspective on Merch Collecting, From Hobbyists to Obsessives

Aramark Sports + Entertainment announces self-checkout technology for 2022 NFL season

You can get $500 and 2 free tickets to an NFL game to review stadium food


Lobster Mac and Cheese and a Muffuletta Are on the List of New Concessions at AT&T Stadium, Home of the Dallas Cowboys

Fan Experience – Pepsi launches the NFL season by offering a Tiny House in « Fan Cave » mode

How to harness the power of fan engagement

Smart sportswear: digital innovation in football fandom

Ticket-holders allowed to invite up to three people to Qatar as excitement grows for the 2022 World Cup

Telstra bringing the fun to NRL fans this finals series!

As the NFL season kicks off, advertisers draw from a new playbook

Tom Brady NFT experience will be an ‘unprecedented fan journey’: Autograph CEO

SpotOn Digital Payment Tech Installed at 37 NFL, NCAA Venues Ahead of Football Season

Lumen Field’s newest food offerings celebrate popular local restaurants

What’s in a name? How naming rights deals impact the professional sports venue landscape

Rising Customer Expectations Makes “Exceptional” the New Service Baseline

Opinion | In the battle for audience engagement, utilisation of technology is key

Utah Jazz Partner with Community, SMS Messaging Platform, to Directly Text with Fans at 801-938-3022

Inter Miami CF Announce Fan of the Match Initiative with

Fans can now buy concessions at Allegiant Stadium without paying at checkout

Goodbye soggy chips, hello fine dining at sports venues nationwide

Tropicana Field’s BallPark & Rec will expand into a two-story full-service restaurant

Bayern Munich fans protest match delays due to Queen Elizabeth II’s death

Collingwood fans face sky-high airfares in clamour to reach Sydney for AFL final

Celtic fans slammed over Queen banner as Rangers defy UEFA by playing national anthem

Flight gouging sees die-hard AFL fans priced out of finals

Live streaming scam dupes footy fans eager to watch regional finals matches online

World Cup 2022: Qatar opened its massive Lusail Stadium and the reviews were … not great

Brisbane Lions AFLW Fan Experience, The Gabba, Brisbane, 10/09/22

Outstanding day at The Gabba supporting the AFL – Australian Football League Brisbane Lions #AFLW team in the AFLW Indigenous Round and Q Clash against Gold Coast SUNS.

The family friendly atmosphere is a major drawcard and winner for a positive fan experience.

Impressed with the fan zone and Indigenous painting and the use of indigenous words to celebrate goals plus welcome guests to the Gabba at the front entrance gates.

Ramona’s 7th stadium game day and third women’s sport event with much more to come in her lifetime thanks to these pioneers paving the way for her generation and beyond.

I also loved the new range of throwback Brisbane Bears and Fitzroy merchandise.

Our game day snackle box is a big hit too with tasty game day treats to keep her entertained.

Lions thrashed Suns 12.10.82- 1.3. 9


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


Dream Job Alert – NFL Stadium Food Tester

The digital engineering at the heart of Sydney’s Allianz Stadium transformation

Doncaster Rovers: How the Eco-Power Stadium compares to other EFL grounds for fan experience

Rangers to launch fan engagement drive with drop-in sessions at Ibrox and meetings across the UK

Football fan to be first woman ever banned from matches after hurling flare at ref

A specific reason why Michael Jordan played in black shoes: “It was a mentality”

The cost of being an NFL fan

$1.3 Billion Sports NFT Market Doubles in 2022; a 100% Growth, 10 Years CAGR – 36.3%: Says Market Decipher

Olympics to drive high-tech transformation of Queensland stadiums

Facilities: Hard-to-pronounce materials defining new stadium construction, lowering costs and opening options

Exclusive: Manchester United Brings On Former F1 and Olympic Marketing Chiefs

TELSTRA/NRL: We’re teaming up to take the NRL into the next generation

How I won AFL Fantasy: The 2022 champion reveals his secrets

Breathtaking Scenes As Football Fans Spotted Watching Live Ligue 1 Game From a Jacuzzi at the Stadium

Club Wembley chief on why fans still want personalised experiences

Toledo-based company uses laser technology to enhance sports fans’ experiences

Cricket star turns tech entrepreneur with ambitious metaverse plan

A meatball cone? The evolution of ballpark food

Food lockers at Memorial Stadium provide a new concession stand experience

Robotics is the Next Wave of Automation Systems for Stadiums and Arenas

Amazon Just Walk Out tech plays starring role in NFL stadium store

Cycling fans are the healthiest sports fan base in the UK

Changes Made to Enhance Fan Experience on Fighting Illini Football Gamedays

“We expect pictures”: Blue Jays fan loses tattoo bet with himself

Crypto Companies Seek To Overcome The Crisis By Investing In Sports Sponsorships

China expected to play bigger role in world sports industry

Fan Engagement maximized at the inaugural Chicago Bulls Fest

Sydney Football Stadium punters offered refunds after faulty seats mar NRL, rugby games

$5 billion stadium has little AC: How LA plans to cool fans down for Thursday’s NFL opener

Australian GP organisers to tweak fan experience for 2023

Extreme and Minor League Baseball to Push the Boundaries of In-Stadium Technology with New Partnership

Seattle Mariners: Work from the Ballpark

Buffalo startup ‘Went’ memorializing tickets into souvenirs to enhance fan experience

The Importance of Positive Emotional Connections With Customers

When does a K-pop fan’s support cross the line? Sunmi incident in New York shows that stars sometimes need to speak out

Followers Forever: Fans Keep Faith With Heroes Even After ‘Immoral Acts’

Have Rangers board taken fan loyalty for granted with Champions League ticket prices?

The 25 most annoying fan bases in sports

Red Sox seek to reinvent the fan experience at America’s most beloved ballpark™

Which stadiums offer the best fan experience in English football?

Rose Bowl attendance hits all-time low in first game for UCLA since announcing move to Big Ten

3 fans involved in Jaguars preseason game brawl must complete $250 course before returning to any NFL stadium again


ASM Global to Offer Fans ChargeFuze Portable Phone Chargers at Sports and Entertainment Venues

#MyDreamJump Challenge: Bringing fans into the action

Why Football Fans Pick The Teams They Do

Cowboys reveal new menu additions at AT&T Stadium for 2022 season

Live Nation Wants to Bring High-Tech, Reusable Cups to Its Concerts

Should brands sue their own fans? It’s working out for Netflix and Oprah

Ticketmaster lets partners sell NFTs with tickets on Flow blockchain

World Cup fans will only get beer outside stadiums


Man travels 96,000 miles across 80 countries all for the love of football

Fans for Diversity: Helping EFL clubs promote inclusivity

Bulls aim for fan engagement at inaugural ‘Bulls Fest’

Verstappen condemns “silly, stupid” use of flares by F1 fans

Create a more inclusive experience for fans who are blind or have low vision

Key findings revealed from MotoGP™ Global Fan Survey

‘Everybody looks better in black and white’: Meet ‘Swoop Luke’, an online favourite for Magpies fans

“How Marseille football club is using new tech to bring fans closer to players – BBC News”


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.


What you need to know about changes coming to the PGA Tour

Fan Engagement: The NEW Holy Grail for Sports Brands

AT&T Launches Upgraded 5G Game View for WNBA Fans


Brisbane Broncos invite Barcaldine Sandgoannas coach for VIP experience

Levy UK + Ireland: Free beer was right call at Dublin game when technical issues arose at Nebraska-Northwestern football

How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

‘Fans mean as much to the rugby league experience as the players’: The value of the NRL fan

Stadium Payments Are Stuck in the Past due to GoTab: Resistance to Automation

Notorious ‘ballhawking’ baseball fan causes another controversy trying to catch more home runs

Rising costs, 28-hour journeys, and Brexit passport woe: meet the Arsenal Belgium members who go to great lengths to see their beloved Gunners

2022 Stadium Journey WNBA Arena Rankings

FedEx Field ranked as worst NFL stadium

Footy fan fuel: What’s on offer at the new Allianz Stadium?

Hated MLB collector Zack Hample whines after having to follow stadium rules

Police union launch legal action over beer cans at Adelaide Oval

The most popular AFL clubs, according to the social media channels

Delta 12Status Brings Back Priority Boarding To Seahawks Fans

Lumen Field Will Be 1st NFL Venue With Amazon’s Just Walk Out Tech

T-Mobile Provides Fans with Behind-the-Scenes Look at the 2022 Little League Baseball® World Series

Digitally or On Site, Brands Serve Up US Open Activations

Opinion: Creating raving fans with content, capability and campaign


11 Of The Worst Stadium Foods You Shouldn’t Order

Mercedes-Benz Stadium Celebrates Five-Year Anniversary

How a $2 billion futuristic sports palace will aid the Clippers in the battle for L.A. hoops

Qatar’s Technology for Fight with Heat: World Cup in the desert country of Qatar, how will the stadium be cold? | How Qatar Will Keep The Stadiums Cool in FIFA World Cup 2022


How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

When football fandom turns toxic

Lifelong Raiders fan attends her first ever NFL game at 93 years old

Billions are spent marketing crypto to sports fans — Is it worth it?

U.S. Soccer focused on key demos in marketing push before men’s World Cup


Mickey Mantle card breaks record, as sports memorabilia soar

Vendor applauds staff for serving free beer at Big Ten game in Dublin

How to Connect with Sports Fans as the Third-Party Cookie Crumbles

USA Rugby partners with Rugby Xplorer to provide refreshed Membership platform and digital transformation

Hemmes Happy Hours: Toast to new stadium with half-price drinks

Matt Moran to inspire corporate dining at Accor Stadium


Toyota’s mobility vision comes into focus with a next-gen sports arena

Michael Rubin wants to make Fanatics a one-stop digital sports platform

Vivid Seats Predicts Fan Forecast® For 2022 NFL Season

Everton fan clashes with steward after dropping child to grab Anthony Gordon’s shirt

Players’ AFLW stadium calls grow louder


Foul balls! Two supporters removed from Blue Jays’ stadium for allegedly having SEX in the stands as Toronto topped the Chicago Cubs in the MLB match

Report: Larger Number of NFL Fans Traveling to Road Games

Feral cats, few fans and lewd acts: is the A’s era in Oakland over?

Brisbane Broncos NRLW Fan Experience, Suncorp Stadium, Brisbane, 27/8/22

What a weekend of sport in Brisbane this weekend with the Brisbane Broncos and Brisbane Lions both playing standalone matches at Suncorp Stadium and The Gabba respectively.

Took Ramona along for the National Rugby League #NRLW match against Sydney Roosters today in what was a really enjoyable fan experience and will follow it up with the Lions match against Fremantle Dockers tomorrow in Woolloongabba.

Quick shout out to the helpful stadium staff (for their dancing for Ramona from the snackbars as we walked through the concourse), the Broncos marketing, fan engagement and design team (for the cool free posters and trading cards) and the female athletes who are paving the way for the next generation – her generation.

#NRLWBroncosRoosters #NRL #BrisbaneBroncos #BrisbaneLions


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

See the new food at Lucas Oil for Indianapolis Colts fans for the 2022-23 season

West Ham continue legal action threat over food and drink prices at London Stadium

WEST HAM: Matchday food and drink concession prices – update

What Social Media is Changing about Baseball: MLB Ambassadors

Fan experience elements outlined for upcoming Virginia Tech Football season


UCF to sell alcohol throughout football stadium for 1st time

The new Allianz Stadium, ready to entertain you

The price of food and drink at West Ham’s stadium causes outrage, it’s £3.65 for a cup of tea

New tech lets most Browns fans walk into stadium without stopping for security

T-Mobile 5G Swings into Yankee Stadium

READ | EFL launches new Equality, Diversity and Inclusion strategy ‘Together’

Foot Locker, Inc. and Fanatics Team Up to Expand Licensed Sports Product Offering for Fans

16 Tactics To Retain Customers While Using A Self-Service Option

9 sports venues that are doubling down on on-site sports betting

Sports stadiums echo ancient divisions

See Inside New York’s Yankee Stadium ‘Like You’ve Never Seen Before’ Read More: New Drone Footage Gives Unique View of New York’s Yankee Stadium

10 Sports Marketing Trends That You Should Know and Use

Can Baseball survive in a Football world?


Another step towards fans having a meaningful say JAMES NALTON is encouraged by Liverpool’s owners establishing a supporters board

Hibernian: Digital Transformation Complete At Easter Road

Inaugural US National Cycling League could see fans virtually racing the pros in 2023

LFC leads the way in fan engagement with legally enshrined Supporters Board

WNBA Delivers Most-Watched Regular Season In 14 Years and Shatters Fan Engagement and On-Court Records

Belgian Grand Prix impose restrictions to combat disruptive fan behaviour

Football banning orders beefed up for new season, with pitch invaders and drug takers targeted

Sydney’s $830 million super stadium a work of art

Rail strikes: Portsmouth FC wheelchair user thanks fans who got him to match

The best-run football clubs know when it’s time to ignore the fans, and when it’s time to listen

Poacher’s Den drives fan engagement forward

Stadium Of The Future: Emerging Game Day Technologies For Engaging Fan Experience

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

AFL’s first NFTs sell out in 12 hours

PGA TOUR transforms fan experience, analytics and customer feedback

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

Southampton FC marks ‘brave new direction’ in NFT kit collection

Southampton FC and launch first bitcoin competition

Lambeau Field brings in new bar and grab-and-go food option

Big changes are coming to Gillette Stadium in 2023

FC Barcelona and Heura Foods give ‘new impetus’ to women’s football

Stadium-Size AR Games Could Transform Live Sports

How Will Metaverse Transform Sports Industry?

Everton new stadium stands rise higher as latest incredible footage released

Inside the new $830 million Sydney Football Stadium

Minnesota Twins introduce interactive AR platform for Target Field visitors

ICC and Nium launch coding challenge to engage tech-loving cricket fans

Autograph launches NFT-connected fan club with access to cofounder Tom Brady

Tailgating costs are up ‘substantially’ this year as travel, food costs are hit by inflation

Sports World Reacts To Yankee Fan’s Hot Dog Beer Straw

College football fans ‘want the different experience’ in new stadium seats: 4Topps president

Fans Attending MLB Games This Season to Receive NFT Tickets as Digital Memento

Atlanta Falcons to open Ticketmaster branded in-house production arm

L.A.’s Arena announces multi-million dollar revamp helmed by its original architects

Are NFTs Entertainment’s New Fan Engagement Tool?

Beverage Technology and Inventory Management Company BarTrack Announces Partnership with Mercedes-Benz Stadium

10 ways the pub sector will change in the next 10 years

Horizon Summit: How SAP’s Real-Time Data Analysis Improves the 49ers Fan Experience at Levi’s Stadium

FIFA to Use Artificial Intelligence Player Tracking at 2022 World Cup

Architect Breaks Down Iconic Baseball Stadiums | Architectural Digest

Fan Engagement – What does this even mean?


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

UK advertising watchdog upholds complaint of ‘irresponsible’ fan token ads against Arsenal

FanSpace, India’s Leading eSports Fan Engagement Platform, Launches Beta August 15 » FirstSportz

WTT and NFT Technologies create greater fan engagement opportunities

Fans, players experience the Field of Dreams

Five Things to Know: Flavors of the Open, a world-class culinary experience at the US Open

Gambling on the innocence of youth could prove to be Southampton’s downfall

Meet the ‘outsider’ with plans to revolutionise rugby in New Zealand

Levy UK+I revolutionises fan matchday food & drink experience with introduction of ‘Tap + Go’ at Leicester City’s King Power Stadium

New Anfield Road End expansion details, with “underground fan zone

Gold Coast Titans: Down Syndrome Run Out

Given the boot: Warriors cult hero ‘Roger Shoey Vasa-Sheck’ banned from Mt Smart Stadium

NRLW grand final rematch to open Allianz Stadium

AFL MINT: Aussie Rules and NFT’s

More Muslim children joining in Australian rules football through SANFL Bachar Houli Cup

Spotify tests selling concert tickets straight to fans

Manchester City recruit DJs inside the Etihad Stadium concourse areas with playlists selected by fans as part of major revamp… and the new live entertainment feature will be unveiled against Bournemouth


Blue Jays Owners Plan To Upgrade The Fan Experience At Their Toronto Ballpark

Wolves launch My First Match experience

How Mobile Technology Impacts the College Sports Fan Experience

Stadiums gain ground as test beds for new edge computing applications

Qatar’s ground control on alert for World Cup disasters

Vivid: The story of how blind fan Kolby Garrison experiences NASCAR

LA Galaxy and Herbalife Nutrition Continue Longest-Running Jersey Sponsorship in Major League Soccer With Historic New Partnership Extension

The cost of safety: OT for stadium, arena security under scrutiny

Security technology at GSX 2022

Service At Its Best: 4 Ways To Revolutionize Your Customer Experience

Rick’s Sports Corner: Visiting MLB’s Newest Stadium

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Hanover-based Fivestar just launched a highlight app for sports fans

6 characteristics of next-generation loyalty

What Kind of IoT Starter Kit Makes a Venue Smart?

Australian Grand Prix Chooses CENNZnet Blockchain for Fan Experience

‘Unprecedented’ demand for AFLW tickets prompts change to 53,000-capacity venue

PGA Tour aligns with Qualtrics to improve fan experience

Manchester City announce a redesigned concourse area in the South Stand of The Etihad Stadium

Arsenal and Barnsley deal issues put crypto sponsors back under spotlight

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

LA’s divisive Dodger Stadium Gondola proposal gets new management and an updated look


Texas sports officials combat abuse by fans with new ‘three strike’ policy

3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes

15 Stadium-Approved Bags to Bring to Football Games This Fall

Amazon to Bring Eerie-Sounding ‘Palm Scanner Payment Technology’ to SF Whole Foods Stores

Opinion | It’s time for sport to explore and embrace technology

NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data

Disney World Gives its Biggest Fans Something for Free (No, Really)

49ers fans pump up Levi’s Stadium with preseason energy

Look: Baseball Fan’s Interesting Food Choice Is Going Viral

Lusail Stadium, venue for 2022 World Cup final in Qatar, scores highest sustainability rating

LFC tackles antisocial and criminal behaviour in new season

Waitr Rebrands ASAP to Align with New Company Strategy

Deutsche Telekom, FC Bayern Munich to Drive Forward Technological Innovations in Soccer

Unique control headquarters to deal with events in stadiums

Tottenham set to benefit from tech giant’s reveal

Fans slowly embrace Commanders after two-year rebrand

Cricket Australia 5 Year Strategic Plan

‘NBA 2K23’ Claims To Let Fans Authentically “Relive Michael Jordan’s Career”

Manchester City Draw Ire Of Skin Cancer Charity After Tweet Saying Sunscreen Is Banned In Stadium

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

McLaren goes off-road with its HySpeed shoe launch


Another brilliant fan experience and event presentation last night from Brisbane Broncos at Suncorp Stadium culminating with a Broncos win 28-10 over Newcastle Knights.

The Paddock Club outside the ground is always a highlight pre-game with the seating area, food trucks and kids zone while the activations inside with the KIA ‘Beast Mode’ and lighting and fireworks show have stepped up the game day entertainment this year.

The free Broncos trading cards have also been some of the best design work from NRL club land this year too.

Well done to all NRL fans from both teams for being respectful during the Paul Green moment of silence and for the venue for setting up a flower memorial outside for fans too.

#FanExperience #FanEngagement #BrisbaneBroncos #SuncorpStadium #NRL


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Robbie Lyle: The Gooner giving Arsenal’s diehard fans their own voice

The Brooklyn Cyclones hosted an Elaine dance contest for Seinfeld Night and you’re not gonna wanna miss this..

West Ham fans threaten to boycott London Stadium for charging $13 for pint of beer


NBL Trading Cards Return With Topps


Study: Sports fans believe more in-stadium technology will improve live events

Bayern Munich targets US fans to close financial gap with Premier League

AFL freezes finals ticket prices in big win for fans

Gold Coast Titans: Our biggest fans to run out with the team on Sunday

Leeds Rhinos and Oldham AFC hit the holodeck in six-figure deal

Fan tokens and cryptoassets: new and fun but not a consumer law free zone in Australia

Smart logos on sportswear: Driving digital fan engagement

Houston Texans slash concession prices on most popular food and drink items ahead of 2022 NFL season

Fans Ready to Embrace Stadium Digital Future

Exclusive: MLS Sponsorship Portfolio Shows Tech Category Is Fastest Growing

Arsenal reprimanded for second time for fan token adverts

‘We treat fans better when we know more about them’: Why FC Bayern works with Adobe

Scottish football fan behaviour: Pyros, pitch invasions, sick chants and players pelted by missiles – the deterrent is not enough

How To Turn Customer Support Into A Sale

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

MLB returns to London Stadium in 2023 with Chicago Cubs vs St Louis Cardinals matchup

Mercedes F1 Team continues sustainable performance ‘on and off the track’

Why Football Fans Pick The Teams They Do

Football fans reveal how they were scammed by clever fraudsters: ‘Don’t buy tickets on social media’

Asahi becomes official beer of Manchester City

Sydney Football Stadium nears grand opening

Building an ‘ARMY’ of Fans: Marketing Lessons from K-Pop Sensation BTS

TikTok users able to discover and buy tickets in-app via Ticketmaster partnership

NFL Plus: price, preseason games, devices and everything we know about the streaming service

The sisterhood of travelling netball fans comes full circle in Birmingham

Premier League’s fattest fans revealed – and they don’t support a Big Six club

Fans highlights warm welcome as key to match day experience

Adobe and FC Bayern collaborate on a multi-year partnership

Houston Texans unveil Fan First Deals to elevate gameday experience for fans

We asked if gay fans will be safe at the FIFA World Cup in Qatar. This is what the hosts said

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

Leicester’s King Power Stadium to offer first checkout-less hospitality experience in Europe

‘Needs an upgrade’: Grandstand at Leichhardt Oval collapses in terrifying scenes

Macarthur Grassroots Membership a ‘fantastic initiative’ in engagement

How fan-owned football clubs are putting the power in the hands of the supporters

What’s next for the NHL and the Metaverse?

Family Fun on Family Night: Packers fans and families soak in the experience

Verstappen condemns “disgusting” burning of Mercedes merchandise by fans

Spanish football league LaLiga launches streaming service in China

BBC statement on complaints about scrapping of classified football results on the radio

NRL: Introducing Bundy Mixer!


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

F1 launches ‘Drive It Out’ campaign to combat fan and online abuse

For fans, Ticketmaster is misery business

New online NIL marketplace connects fans to college athletes

Everton sign partnership with Fancurve

SA Rugby, Dell Technologies introduce immersive VR Experience for fans

Hibernian Fan Survey: The Results

Little League® World Series Fan Zone to Provide Unique On-Site Experiences in 2022

Disney General Entertainment Presents ‘Journey Into Storytelling’ With Fan-favorite Shows at D23 Expo 2022

‘Bread and circuses’: The first sneak peek at the new Allianz Stadium

Fans get their first glimpse of the $800million Sydney Football Stadium rebuild

Bears’ NFL Fan of the Year application now open

Mercedes-Benz Stadium launches pilot for facial recognition ticket entry

Creative Technology provides LED for Birmingham 2022

Oxford City football club to accept Bitcoin payments

1,000 German football fans to test new 5G app

Three Fatal Falls at Mile High Stadium in Past Seven Years

Challenges of sports stadium security

Global football champions FC Bayern redefine the fan experience

Fan-centric platform Fave launches “fan verification”

Seattle Mariners Hit A Digital Transformation Home Run

NFL ticket sales rise with new record in sight

Creating a culture of exceptional customer service for your business

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

How Bills fans can enter the NFL’s 2022 Fan of the Year contest

Customer Experience Management: How to deliver memorable experiences and create emotional bonds with customers through technology.

Home Run: A Look Back at 5 Big League Pro AV Upgrades for 2022

We now interrupt your angst about the trade deadline for Baby Shark Day

Fans’ faces could become future tickets to Falcons, Atlanta United games

Waitr to Provide In-Stadium Food Ordering for New Orleans Saints

Road To CFB: The Journey To Visit Every College Football Stadium

How Emotionally Intelligent Leaders Use the McDonald’s Paycheck Rule to Calm Anxiety and Inspire True Loyalty

Crystal Palace to tackle antisocial and criminal behaviour

The Hundred to use more stewards and cameras to identify drunken fans

Cricket striving to avoid ‘missing generation’ due to COVID

Rebound to reboot? As soaring inflation drives prices up, construction, concession and operating costs raise concerns. Will fans attend fewer games?

Customer Neglect Is Real And Needs To Be Managed, As Do Customer Expectations.

McDaniel’s path to Dolphins started with a lost hat as a fan

Everton fan who helped refugees takes penalty vs Dynamo Kyiv


Football fans warned to beware of fake ticket scams

UEFA Women’s EURO 2022 Final sustainable food packaging first

FIFA 23: EA Sports promise “more exciting updates” for women’s football fans

Wallabies Legend Bernard Foley On Where Australian Rugby Union Got Is So Wrong, What NRL Do Better

K-pop’s CD problem isn’t going away any time soon

Trying The Most Delicious New York Mets Food At Citi Field

Brazilian soccer club welcomes first Argentinian crypto signing amid economic downturn

LFC reminds fans of additional mental health support for those returning to watch the Reds

Professional soccer club Crawley Town FC signs midfielder after NFT vote


Tally Technology set to drive fan engagement at I-Tech Cup clash between AS Roma and Tottenham Hotspur

A Virtual Entertainment Hub “Meta Stadium”, Offers Dreamy Experiences As A Player & Spectator

Cleaning The World’s Largest Free-spanning Dome – Singapore’s National Stadium


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Cathedral By Populous, A Part Of A Rejuvenation Plan For San Siro Stadium District In Milan

How can marketers do a better job of reaching female fans?

What Steelers fans’ enduring love for Heinz says about the value of stadium naming rights

How the NFL Makes Money

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

How NY Giants plan to blend legacy and reality, renew engagement with fan base

‘The kind of place planners have dreamed of’: the London Olympics site 10 years on

Track looks to pump up US fan base ahead of 2028 LA Olympics

How inflation is affecting your wallet at the ballpark concession stand this season


World Cup to use drones to help protect stadiums

Brands that establish emotional connections earn the right to own the heartland

Emotional connection is the silver bullet for brand loyalty

Free refreshments offer for fan hit by ball during match


Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

Creating community opportunities at ABC Supply Stadium

Rays offer free meals for kids during games through August

Disney Star showcases Cricket Australia for seven years

The Next Phase of NIL: Alabama, Fanatics Announce Game-Changing Partnership

Love football. Protect the game.

Commanders ask for fan input on new fight song, mascot

Mercedes-Benz Stadium will add on-field terraces with lounge seating

New study crowns the UniBol the ‘best fan experience’ in League One

Waitr Becomes Exclusive Mobile Ordering Platform for MetLife Stadium

RS Recommends: Here’s Why Soccer Fans Are Turning to ESPN+ for Live Games

The future of soccer: The sports technologies aiming to revolutionize the Beautiful Game

New Study on Fans’ Attitudes Toward Sports NFTs Offers Teams, Leagues a Roadmap for Success

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

Philadelphia 76ers announce plans for new $1.3bn stadium by 2031

NRL fans respond by buying all Manly Sea Eagles pride jerseys

Changes Coming to Game Day as Result of Fan Experience Committee

PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour

Rovers team up with consumer experts to give supporters a new voice

F1 set to clamp down on fans removing signage in track invasions

Euro 2022: England success bringing more fans to games

MLB All-Star Game Showcased Fan Friendly Technology

MLB Attendance Figures Continue to Trend Downward

Atlanta Braves Unveil $151 Burger, Chance to Buy World Series Ring

2022 MLS-All Star Week Fan Events


Fans seek trust and better understanding of sports NFT market: Research

More than 1,500 3M Open volunteers make the tournament possible

With a spate of 250 tournaments in recent weeks leading to all-time low fan engagement, is a formula 1 style season the answer?

MLB All-Star Metrics: Baseball fans turn out for record-setting All-Star Week in Los Angeles

A World Cup of Innovation – All the technological revolutions at Qatar 2022

The Best Fan Engagement Platforms Every Sports Fan Should Try

Free-to-air coverage: Keeping the game in easy reach for fans


ImagineAR sign first NFL deal for Interactive Mobile Augmented Fan experience with Baltimore Ravens

Bizarre moment footy fan brings a CAT on a leash to the Bulldogs vs Demons thriller at Marvel Stadium: ‘Guess he wasn’t cheering for the Dogs

How one of the world’s top football leagues is using data to stay one step ahead

NFL steps foot in media streaming sector with NFL+

Women are back in the Tour de France, but the race toward equity remains

MLB CMO Karin Timpone Talks Engaging Younger Fans, Metaverse

U.S. Bank Stadium starts selling fan tours for before Vikings games

Authentic Customer Experiences Begin With Quality Service

New Broncos stadium bar will scan your face, pour you a cocktail

Customer Service Tactics That Stand the Test of Time for Customer Retention

As venues and arenas enforce ‘clear bag policies,’ these are fashionable and see-thru

RANGERS FC FAN ENGAGEMENT UPDATE: RANGERS is pleased to confirm details of several new supporter focused initiatives that aim to put fans at the heart of the club.

Toyota Stadium enhances food offerings for Major League Soccer fans

Anfield, Old Trafford, Emirates: Premier League stadiums’ atmosphere ranked by fans

NBA Teams Deliver Personal Experiences To Drive NBA Fan Engagement

Enhancing the match day experience for Town fans living with autism

High Tech Scarves Will Be Part of Fan Experience at Manchester City Games Next Season

PSG’s JP¥100m of retail sales during Japan tour breaks Fanatics’ daily record in Asia

Indian sports buffs can now vote for their favourite team’s jersey using blockchain

‘So many complaints’: Suncorp Stadium’s crackdown on vaping

Why Premier League teams are flocking back to Asia

Respect and rainbows: Manly fans flock to Brookvale

Western Sydney Wanderers Season Fixture Announcement


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Playbook for Turning Sports Sponsorship Into Sales

Tigers launch Environmental Sustainability Action Plan in AFL first

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park

Here’s a Guide to the Dodger Stadium All-Star Game Food Specials

The World’s Best Restaurant Is Hidden In A Football Stadium

Club brands are sacred for sports fans. How can designers avoid a negative response?

MLB draft undergoes an L.A. facelift with an eye on fan growth

The major political parties have a membership problem. Footy club marketing might offer some solutions

Brands hope to score big during MLB All-Star week

The rules of the game: how is football focused marketing evolving?

NBA takes minority stake in 15 Seconds of Fame video startup

Sports Technology Market Size Worth $65,419.5 million By 2028

3 top skills this customer service executive uses every day

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events

Bills Reveal New Stadium Details: ‘Intimate and Intimidating’

Stadium Safety and Security

Drone spotted flying above Yankee Stadium during Yankees-Red Sox game

World’s second-largest PV system on a stadium roof reaches completion

Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented

How to Go Vegan at Coors Field This Baseball Season: Coors Field Has Vegan Options for Colorado Rockies Fans

NFL’s Mission: Reach As Many Fans As Possible

With average tennis fan in their 60s, how can Wimbledon court a younger audience?

College Football Analyst Names Biggest ‘Cult’ Fan Base

The Dark Side of Fandom

Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community

‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club

China remains the world’s largest e-sports market despite gaming crackdown

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

Manchester City launch metaverse experience through Roblox partnership

NBA presents NBA Team Partnership Awards for 2021-22 season

In a fickle new era of sports, loyalty is always up for sale

‘MLB Play Ball Park’ Fan Experience Set to Open Saturday

This was interesting to read: AvoEats by Avocados From Mexico™ Brings Hungry Sports Fans Fresh and Innovative Fare

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Arsenal Innovation Lab Selects Eight Fan Experience Startups

Tennessee Titans’ Nissan Stadium and Zippin to Launch Five Checkout-Free Stores In Time for Pre-Season

Australia’s NBL schedules game for Christmas Day

As sports enter the metaverse, could brands win big?

A year after the Games, a new life begins for Tokyo 2020 venues

China is Building the Stadium of the Future the Stadium of the Future

Sports fans are watching more games than ever through their mobile phones, study finds

Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements 

MLB All-Star Game Showcased Fan Friendly Technology

Liverpool FC kicks off YouTube subscription model

Celebrating the ten-year Green & Gold Runway to Brisbane 2032


City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval

AFL hits record as fans flock to sign up

Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball

The Barassi Line: a globally unique divider splitting Australia’s footy fans

Footy Skills Lab levels the playing field with new accessibility features

Cbus Stadium gets the big picture

While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

Companies are using AI to monitor your mood during sales calls. Zoom might be next.

Timber Rattlers offer peanut-free games

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Younger consumers lack loyalty, so how can brands retain them?

All-Star Game Fan Festival Opens at LA Convention Center

NFL’s Mission: Reach As Many Fans As Possible

America’s favorite family outings are increasingly out of reach

100 year old Raiders fan ready to blow the Viking Horn

State Of Origin III, QLD vs NSW, NRL, Suncorp Stadium, Brisbane, 13/07/22

State of Origin at the Cauldron is always something special but last night at Suncorp Stadium will go down in history as one of the great nights in Queensland Rugby League Maroons history.

A huge shout out and praise to the National Rugby LeagueQueensland Rugby LeagueSuncorp Stadium Stadium and all the catering and cleaning staff plus of course the players and fans who put on this spectacle at Lang Park together last night.

Starting the fan journey on a chilly night in Brisbane (12C 🙂) I made my way into Roma Street Station via free included public transport on the train and walked down a pumping and lively Caxton Street a few hours before kick off.

Making my way into the fan zone past the giant QLD and NSW inflatable heads it was impressive to see the quality event presentation on show with QLD members able to collect free hats as well as specially designed cane toad head pieces as part of the Kane’s Crew QLD cheer squad.

The fan zone was alive with skills drills games for fans young and old featuring sponsor activations from Coates , Chemist WarehouseYoui Insurance and Hisense Group while once inside the ground the welcome to country, indigenous dance and player line up announcements looked incredible, especially with the light show, fireworks and vibrantly colourful light up posts (why haven’t we done the latter sooner!).

A special shout out to the staffer who helped a young fan reunite with his mum after momentarily getting caught up in the exit while on that topic, it couldn’t be easier to leave the venue and walk up Caxton Street or to Milton station to get away and catch free public transport home post game. Just makes the end of the night seamless and positive.

An absolute edge of your seat action packed thriller and one where we got to say, ‘we were there!’ ….how good is it to be back full strength with live sport!

Well done to all involved 👍

Some insights into kids at school today across grade 2-6 on #Origin last night from big lunch playground chats:

– Majority had to go to bed by half time/9pm (mums call they said) so is an earlier start time something to consider? Unlikely…
– Most were shocked by the biff
– Ecstatic with the game + plays + action ‘Ponga was unreal!’
– Biggest audience 10-12 years (younger kids not as interested)
– Increased knowledge of HIA/concussion issues/concerned for players welfare especially Cobbo whose highly rated by kids
– More girls than boys excited by the match (many coming on they say from having watched NRLW and Women’s origin)
– Wanted to know what the hell the weird thing was fans were wearing on their heads…. Kane’s Crew canetoad hats!
– Pizza was the standout takeaway meal 🍕
– Many had family parties/neighbour get-togethers
– Few said they would now ask olds to take them to an NRL game
– Most watched via FTA TV with family but some older kids watched via streaming on mobile
– Thought the pre-game light up goal posts were a cool feature
– Thought I was rich paying $90 for a ticket before I told them that was the cheapest on offer!
– Loved the stats on tv of player speeds
– Could name majority of players from both teams not just Queensland Rugby League
– Ponga the absolute stand out hero that they love
– None of them knew who Powderfinger were haha 😆

Was great to see so many boys and girls run up to me today while kicking soccer balls (still the most popular lunch time sport no matter what school I’m at!) to ask what the atmosphere was like at Suncorp Stadium and tell me their thoughts on the big match. Kids often have a very interesting take on things that some of us oldies might not think about.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Populous and PWR build world’s first esports training facility in Fortnite metaverse

Sports sponsorships sealed amid market turmoil as Man City inks deal with OKX

Checkout-Free Food & Beverage Experience Coming to Kyle Field

DraftKings Will Open Sports Bars to Create Betting Venues

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Dodger Stadium concession workers threaten strike ahead of All-Star Game

F1 must act hard on abuse – no fan should ever attend a GP and not want to go back

A Concession Stand Preview at Globe Life Field: Nacho Stacks and Brisket Egg Rolls

5 simple ways to improve customer retention and satisfaction

BOC-ING MAD ‘Catastrophe waiting to happen’ – Huge crack appears in stand filled with thousands of fans at Boca Juniors stadium

New formulas to engage with fans in an evolving football landscape

Patriots fans among happiest in NFL according to study

Custom shoes, 3-D figures part of NBA Summer League fan experiences

2022 sports industry outlook: Scouting the biggest trends in sports.


Some Hoops Fans Still Wearing COVID-19 Masks (Voluntarily) At NBA Summer League; Saturday Attendance Hits 17,022 In Las Vegas


AI will help referees make offside calls at 2022 FIFA World Cup

New Survey Shows Arsenal Fans Among Biggest Game-Day Binge Drinkers, Drug Users, Obviously

Ranking the 16 Best Stadiums in Europe for Fans to Visit

Adam Wainwright sets up another scavenger hunt at Busch Stadium

Amazon gives its smart shopping carts an upgrade and expands its checkout-free tech to a college football stadium


Thirty fan ideas to improve the NFL

Beer ‘Won’t Be Served Inside The Stadiums’ During The Qatar FIFA World Cup

Skip the line at T-Mobile Park at the new Walk-Off Market

Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

Brand Loyalty: How To Gain Devoted Customers and Support Revenue Goals (+ Examples)

5 best practices for customer journey mapping

The state of customer care in 2022

A Sikh man becomes the first fan ever inducted into the NBA Hall of Fame

YouTube, MLB renew streaming deal for 15 games


FIFA World Cup Qatar 2022 will be first carbon-neutral tournament

Matches at a 4,700-seat stadium — Are UEFA and the FA selling women’s football short?

Hawai’i’s Historic Aloha Stadium to Be Demolished

PopID Wants You to Ditch Your Cards and Pay With Your Face

WNBA All-Star Weekend Will Debut Fan Festival Featuring AR Activations

Gillette Stadium to Implement Evolv AI Weapons Detection Systems

Future of Sport Lab Accepts Eight New Startups Into Incubator Program

Venue Next, Ticketmaster to Bring Contactless Payments, Mobile Ordering to Smartphones

Is Good Customer Service a Thing of the Past? It Doesn’t Have to Be.

How Buying A Ticket To A Nascar Race Is About To Change Forever

Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

Real Sociedad want to connect with their fans and launch their Fan Token

NBA Introduces ‘Metaverse Coach’ at Tech Summit as Adam Silver Details Future Fan Experiences

TikTok strikes content deal with PGA Tour, DP World Tour and The Open

Dolphins Fan Misses His Own Jumbotron Marriage Proposal

FC Barcelona’s Sale of Fan Tokens Nets $1.3 Million in Single Day

Brands urged to “Switch on Genius” to engage and convert sports fans

Fobi Releases Case Study Highlighting Digital Ticketing and Venue Access Success at the Oscars

Globe Life Park Doubles Down on Vegan With Plant-Based Food and Lab-Grown Meat

Everything You Need to Know About the Dolphins’ $500 Million Stadium Renovation

Partly cloudy: While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

FIFA considering installing cameras in dressing rooms during 2022 World Cup in Qatar as they aim to bring fans closer to football players – Reports

How a TV gimmick became F1’s latest secret weapon

“For any tennis fan, Wimbledon is the ultimate experience” – A fan account of watching the world’s most prestigious tournament

SW19’s other high performers: winners announced


Muslims came to MetLife Stadium to celebrate prayers at Eid al-Adha



Fans turn Wimbledon quiet rooms into hideaways for inappropriate time

How 5G is elevating the esports fan experience

Liverpool supporting this family and young fans

Sydney Swans AFLW launch epic FIRST HAPPENS ONCE campaign

Socceroos launch AUS POST stamps celebrating 100 years

Horizon Summit: Why the Influencer Space Is Key for Sports Brands Hoping To Capture Gen Z’s Attention


Verizon makes $80M investment leading up to Super Bowl LV

Sports fan crossover: Panthers night at the Durham Bulls is July 23

Building Your Loyalty Program For The Future

Verizon Furthers 5G Deployment at NBA, NHL Venues

Customer Service and Success: What they are and why marketers should care

Amid more wins on court, Timberwolves and Lynx use tech to fill seats

T-Mobile Goes Big for Fans this MLB All-Star Week With More Than $150K in Fan Giveaways, 5G Batting Practice Experience and More


Tech innovations improve high school athletics, from football helmets to stadium lighting

Jagger: Abba concert offers ‘technology breakthrough’ for bands like The Stones

Brisbane Broncos NRL Fan Experience at Suncorp Stadium, Brisbane, 10/07/2022

The Brisbane Broncos put on an absolute fan experience master class today at Suncorp Stadium for the 30th anniversary of the 1992 National Rugby League NSWRL Grand Final win.

All week the Broncos front of house has been producing stellar content online and throughout the club for fans with the focus on this Heritage Round clash and they have done an absolutely marvellous effort for fans both on-field, at the venue and online.

From the extremely popular FREE trading cards (hat tip to their designer as these are outstanding!) to the pet zoo that had kids going wild in the Paddock Club to the Tina Turner singer performing classic retro hits at half time, this was a very good game day and testament to the positive family vibes and stellar fan engagement that the Broncos team put on.

The photo booth activation inside the ground was also a cool experience to participate in and similar to one I did back at Staples Center for a LA Kings game in 2015.

The Broncos did a really good job with the retro merchandise too which was flying out of the stadium with caps and special commemorative shirts as well as the 1992 retro and 2022 heritage jerseys being big winners amongst fans today.

The pre-game lap of honour by the class of 1992 along with the fireworks, Buck the Bronco horse and the RACE THE KIA man were all fun highlights for fans too.

As always the fan journey to the ground is outstanding with free travel on public transport (a good tip for anyone driving and parking in the city that the King George Square car park is $5 on weekends and has dedicated pram bays) while I have to give a shout out to the Suncorp Stadium baby change rooms which were clean while the staff member who helped fill up Ramona’s water bottle offered superb customer service and awareness.

Ramona and I had a fantastic family day on her annual visit for a Broncos game day at Suncorp Stadium.

Sport is just so wonderful how it brings us together ❤️

Australia Wallabies Test Match Fan Experience at Suncorp Stadium, Brisbane, Queensland, 09/07/2022

A really great atmosphere on Saturday night at Suncorp Stadium for the Wallabies Rugby Australia versus England Rugby match which finished in a 25-17 win for the Poms.

The fan zone was particularly impressive with loads of exciting free #fanengagement activations for fans such as free try cards for fans as well as:

– NAIDOC hand paintings station
– Cadbury cheer box and in-ground decibel reader.
– Barbershop with expert barbers trimming fans beards
– Skills drills
– Player autographs with kids loving this as the players past and present roamed the outside concourses
– Live music. The band was particularly impressive and had the crowd going off
– Face painting
– Battle of the bands

The digital QR code program was useful while the welcome to country was one of the best I’ve seen around the grounds with the man doing this really revving up the crowd.

I also thought it was outstanding to be able to watch the previous game between Ireland and New Zealand over a beer in the fan zone before heading into the ground.

It’s fantastic that the venue has within the past year opened a dedicated VEGAN outlet on the bottom concourse near 301 because this shows how inclusive they are for fans. It’s great to also see the sustainability on show with the dedicated bottle only bins for recycling.

It was also very pleasant to see how respectful everyone was to the staff at the ground too who were doing a good job in what will be a busy week for #suncorpstadium with three more huge games coming up in Brisbane Broncos Queensland Rugby League Origin and Leeds United Brisbane Roar FC all of which I’ll be attending.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The palm cockatoo should be Brisbane Olympics mascot – imagine a stadium full of big crested hats and drumming on seats

How IBM Watson is set to serve up a smart fan experience at Wimbledon 2022

Why seeing the whites of driver’s eyes is F1 and NASCAR’s biggest difference

The F1 fan engagement mentality that surprised a Daytona 500 winner

Why sport needs professional leaders to guide its future

The Bayou Cat Crew helping strengthen fan and athlete engagement from NIL

ICC Women’s cricket world cup 2022 sets new digital engagement benchmark

Why the AFL is having a crowds CRISIS as the number of fans attending games drops to its lowest level in 27 YEARS

2022 Stanley Cup Final: How Blink-182’s ‘All the Small Things’ became a big deal for Colorado Avalanche fans

ASO brings in Waze to enhance Tour de France fan experience

The tech game is boosting player goals

Qatar offers artistes stage to showcase talents at World Cup

Video captures horrific moment stadium collapses at bullfight, leaving hundreds injured

The NHL Partners With Sweet to Drive Fan Engagement with NFTs

2022 Women’s Cricket World Cup content generates 1.64bn views across ICC channels

Sports Fandom Increases, Powered By New Digital Platforms

Line call: the Wimbledon ticket queue is back – and tennis fans couldn’t be happier

How NFT.NYC Grew Into The Super Bowl Of NFTs, According To Its Co-Founder

NHL to Launch NFT Platform With Eye on Fan Engagement

SA Rugby president overjoyed with lifting of stadium restrictions: ‘Life’s back to normal’

An Engineering Marvel: Tottenham Stadium Moves the Entire Pitch

LFC provides additional mental health support for fans

Cowboys issue fresh warning to XXXX Derby fans

Opinion | Why conversational AI is the future of fan activations

GameOn launches first-of-its-kind fan engagement focused chat experience with Milwaukee Brewers

‘Best job’ for sports fans opens up as firm looks for worker to test biggest events

Want to enhance fan experience? Start off with a better refund policy

West Ham United boosts online fan experience with Mapp tech

Commonwealth Games Australia partners with Komo to launch digital fan hub

Excessive fan engagement at the footy not ‘fan-tastic’

Sports in the Metaverse: Key Considerations

Colorado Avalanche and Coors launch beer made from venue ice shavings

Optus Stadium AFL Eagles to State of Origin NRL time lapse video

The Ultimate Queenslander NFT

Cyberattacks: Notoriety and revenues make sports organizations targets

What can brands learn from Glastonbury?

History of Baseball Stadiums: Part One – The Good “Old” Days

History of Baseball Stadiums: Part Two – “Domes & Astroturf”

ECB officials concerned over cocaine fuelling crowd trouble ahead of England-India Edgbaston Test

Each MLB Stadium’s 2022 Offering, Worst To Best

7 Top AI Trends in Customer Service 

How To Transform Your Customer Service Experience

Avalanche fan barred from Ball Arena for sprinkling friend’s ashes on the ice

The Top Five Reasons Customers Don’t Come Back

‘Stop treating loyal fans so callously’: Man United supporter slams club for terminating father’s season ticket for missing deadline by a day

Atlanta’s Mercedes-Benz Stadium recognized for zero waste efforts

Yankees bleachers fans lose their minds over girl’s water bottle flip

Wembley Stadium up its game with a d&b sound solution

NFL vs. covid: A study finds that with safety measures in place, 2020 stadium openings had no impact on local case rates.

Populous Teams up with Leading Audiovisual and Acoustics Professionals to Launch Experience Studios

Wimbledon Residents Protest Against Fans Having ‘Sex Parties’ In Local Area

Gophers football players will grant special fan access this year — for a $199 fee

FC Porto is the First European Football Club to Enter into the Metaverse with Upland Agreement

Wimbledon ‘Virtual Hill’ gives fans worldwide flavour of championships

Sky Sports will tell punters and viewers about the environmental impact of their favourite sporting events this summer and will encourage them to make their match-day habits lower-impact.

10 types of fan: from browsers to collectors and cult fans

LaLiga Tech Launches Startup Competition for Fan Engagement

Wimbledon looks to engage younger fans with virtual Centre Court on Roblox

NFL to Host First Official Events in Africa With Talent Search, Fan Engagement Camp in Ghana

Manchester Venue Trials FinGo’s Naked Payments Technology

PlayStation launches new subscription service at double original price – can it win over gaming fans?

Why captions are suddenly everywhere and how they got there

West Ham United football club launches hyper-personalised fan experience

NHL seeing growth in female and young fans

Warriors set for emotional homecoming after more than two years amid NZ Covid changes

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