sport

The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan Experience

G’day, 

Please find another one of my latest resources with this one touching on some ideas, trends, strategies, innovations and incentives that teams and stadiums can use to enhance the food and beverage (F&B) fan experience on game day. 

The list provides 100+ tips, tricks, ideas and incentives that will be useful to grassroots and global teams and of which have already proven successful for many stakeholders in this space. 

If you would like a hand understanding any of these concepts or ideas please feel free to touch base and I will be happy to assist you or point you in the right direction for more information.

As always this is about education in the sports business so feel free to download, print and share with your colleagues and please also let me know if you tried something and saw a successful outcome as I would love to hear that and be able to showcase those outcomes for you.

The list ranges from ideas and incentives that are across the spectrum of areas during and before the fan journey starts and range from F&B incentives to the changing diets and tastes of sports fans and even some quirky random ideas in between too.

Remember that it’s always important to look outside the box and get a bit creative when it comes to the food and beverage fan experience.

All the best and touch base if you need anything as I’m always happy to assist.

Please find a downloadable PDF file here: THE F&B FAN EXPERIENCE

100+ Ticketing Tips, Tricks, Ideas and Incentives for Sports Teams and Venues

Hello, 

Please find this latest resource on ticketing useful in helping growing your fan bases and getting more bums on seats.

The list provides 100+ tips, tricks, ideas and incentives that will be useful for grassroots and global teams to offer interesting and innovative ways to acquire and retain fans and win back lapsed ones too. Many of these strategies have already proven successful for many stakeholders across the globe and are not limited just to sport either.

If you would like a hand understanding any of these concepts or ideas please feel free to touch base and I will be happy to assist you or point you in the right direction for more information.

As always this is about education in the sports business so feel free to download, print and share with your colleagues and also please let me know if you tried something and saw a successful outcome as I would love to hear that and I can pass it along to other teams, venues or showcase it to highlight your success.

The list ranges from ideas and incentives that are across the spectrum of areas before, during and after the fan journey starts and range from transport to pets and even some quirky random ideas in between…..remember it’s always important to look outside the box and get a bit creative when it comes to ticketing.

All the best and touch base if you need anything.

A4 PRINT READY DOWNLOAD HERE

100+ Fan Engagement Ideas for Kids, Families, Members and Fans

Good morning, 

Please feel free to use this newly updated version of one of my popular fan engagement resources.

The following infographic provides 100+ ideas and strategies for teams and venues of any size to use to give their fans and members, from young to old, extra bang for their buck on game day.

I hope you find it useful and please feel free to touch base should you need to know what an idea means, how I can be of assistance, put you in touch with a sports business colleague or help you in any way.

I hope just one of the ideas helps you improve your fan’s fan journey and game day experience.

Have a great weekend and all the best in delighting your fans. 

Previous fan engagement resource here:

Fan Engagement Ideas Resource

 

Cricket Australia Test Match Fan Experience at The Gabba, First Test, Australia Vs Sri Lanka, Brisbane, 24 January 2018

I have a fan experience report to follow for Australasian Leisure Management Magazine but for now here are a selection of photos from the first test in Brisbane at The Gabba between Cricket Australia and Sri Lanka.

The Importance and Benefits of Harnessing Fan Generated Content: An NRL 2018 Case Study

If it’s one part of the fan engagement spectrum that I have consistently championed over the years for clubs and my clients it has been to acknowledge, promote, utilise and harness the diverse skill sets of their fans. 

Fans have skills that can help a club in many ways whether it be from graphic design to podcasting and what we’re seeing more and more of is that teams are realising that they can create deeper emotional loyalty, new revenue opportunities and provide extra engaging content to their members and fans by working alongside these fan groups. 

Teams like the MLS Seattle Sounders are one of the best in the business when it comes to harnessing the skills of their fans. Every year they do a ‘Posters By The People‘ and a scarf design contest which allows Sounders fans of all ages and skill levels to contribute match day poster and scarf designs which are then voted on for by fellow fans and either used across the clubs official social media channels or produced for fans to wear on game day respectively.

It’s an incredibly effective and simple way to bring these fans closer to the team, highlight the skills and passions of their fans and overall it’s a positive thing to do. It’s not going to work for every team and it’s certainly never going to take over from the quality output that team staff do but it’s just a great look for a club to illustrate that they’re listening to their fans.

 

One reason for the proliferation of fan generated content has been because the barriers for entry into both graphic design and podcasting for instance have been broken down. You can now create quality designs and effective podcasts as a result of free design platforms like Canva whose intuitive platform enables anyone to get started creating content as well as podcasting’s explosion which has seen every man and his dog set up a podcast with the very basic of equipment. For both graphic design and podcasting the costs are also much lighter on the fans wallet these days as opposed to the past where expensive graphic design software and a recording studio would have stopped many fans from getting started. 

Now obviously the vast majority of fan generated content creators out there are not at the level of professional graphic designers or creating professional studio recorded quality podcasts such as what the league or teams contribute however what it does do is highlight that fans have these skills, that they’re building their own fan groups of fellow supporters of the same team and that their voice and that of fans voices globally are growing louder every day as they realise that they can create content that is highlighting their love for their team.

It’s impressive to see the rise and rise of the fan voice across the globe as they can now create content that other fans enjoy and engage with. Clubs should absolutely start tapping into this more and more as it shows an appreciation of the fans effort and compliments the work that their in house teams do whether that be in writing, podcasting, graphic design or other related fields. 

I recently posted this thread on Twitter highlighting the creative efforts of NRL fan content creators here in Australia after what has been a stellar year for the code with ratings, revenue, memberships, crowds all up as well as the establishment of the NRLW and games in Perth and Denver.

The game’s greatest asset is the fan so it is important to acknowledge these fans as they are constantly pumping out the positive, passionate and engaging content and I feel this illustrates my point that it is both vital and rewarding for clubs to find ways to engage, highlight, promote and harness the diverse range of skills of their fans as it is a win-win positive thing to do.

1. Podcasters

Having worked very closely in the podcasting space in recent times I have seen the rise of people wanting to get their passion into podcasting and as I said above the barriers have now decreased with a very basic bedroom podcasting set up costing well under $100. Podcast quality has also increased so while some pods may not be at a high quality level, whats happening is that fans are getting better the longer they stick with it. There’s also an incredibly strong community amongst these podcasters too. They do it for the love of the game. They promote each other and therefore that of the game and their team. They are broadcasters and should be taken seriously. 

Some of the podcasters out there in the NRL include:

Ladies Who League

Oh Errol

Full Credit To The Boys

The Full 80

Shark Cast

Fifth And Last

Progressive Rugby League

League Life NRL

Roosters Radio

Panthers Weekly

Dead in Goal

NRL Roast

Woody & Slugs Do League

Fire Up On FBI

This Week In League

Sports Best Friends

League Digest

Zero Tackle

NRL Boom Rookies

Fins Up Pod

League Counsel

ASD Podcast

View From The East Stand

2. Statistics/Game Data

Fans like stats guru Andrew Ferguson who runs one of the best league sites out there in Rugby League Project is an incredible fan generated site which houses a massive range of rugby league data and is an absolute credit to the game. I find myself using this site a lot as do other NRL fans. Another fan doing good things with stats is pythagoNRL.

3. Sports Science

In a classic case of a fan using their diverse skills to offer the rest of us an insight into player injuries and recovery, the NRL Physio has provided some really interesting insights and analysis for NRL fans this year. The NRL should find a way to utilise his skills as fans have greatly enjoyed his insights and graphics in real time during games on social as he provides game player injuries and recovery information and analysis. He knows he’s not affiliated with the NRL and that what he says is only his opinion however he has built an incredibly strong trust with fellow fans as a result of his skills and willingness to want to contribute to his passion.

4. Independent Broadcasters

The independent fan NRL media, broadcasters and writers like The 81st Minute, Steele Sport, League Unlimited, Nothing But NRL, Steve Mascord, James Smith, RLeagueLive, JasonNRL and even to an extent ‘The Fan which while it may be shown on Fox Sports is run by mega league fan Andrew Voss who consistently provides outstanding behind the scenes storytelling that fans greatly enjoy. 

5. Fan Club Social Accounts

The NRL fan club accounts across social constantly provide fellow fans with a passionate atmosphere at games as well as insights and analysis throughout the week and add to the stories and content from the club but from their perspective as hardcore fans.

Some of these include: 

NRL Bulldogs Fans

Nothing But Knights

The Greenhouse- Canberra Raiders

Red V Mail- St George-Illawarra Dragons

NZ Warriors Die Hards

The Burrow- Souths

Wests Tigers Hub

Titans Legion- Gold Coast Titans

NQ Stampede- NQ Cowboys

Eels The Cumberland Throw- Parramatta

6. Social Commentators

The often hilarious NRL social commentators who constantly provide cheeky laughs, clever analysis, interesting stats, glorious memories as well as cutting through the media bullshit, crisis merchants and spin that often snakes its way into the game. In fact what we’ve seen this year is that as a result of the positives in the game as well as the huge level of fan generated content and these positive fan voices in NRL that fans have collectively called out the rubbish reporting and negativity in rugby league. 

Some of the accounts to follow on Twitter for instance include:

Boring NRL Guy

Sports Freakshow

Former Legend

Karate Warrior 2

Winfield Cup

NRL Grammar Cop

Simpsons NRL 

7. The Graphic Designers

The graphic designers like  and  as well as others who’ve put their own skills and spin on things to create interesting NRL content like jersey designs and artworks are to be applauded. Perhaps a game day poster idea could be something teams could think about for 2019 and then have these around town prior to a game to promote the match. 

8. The Hardcore Fans

And then there’s fans like who travelled 19259.4kms for 24/24 Parramatta Eels matches this year, documenting his journey along the way for fellow NRL fans to enjoy. What were some of the other great NRL fan stories you enjoyed from 2018?

Overall it’s been a huge positive year for both the NRL and NRL fans and I just wanted to put this together before the start of the NRL finals to shine a light on some of the creative content creators and fans out there who go above and beyond for the game. League’s greatest asset is the fan and the faster clubs around the globe realise the benefits of working closer with these particular fans and their skills, the more the game, fans and the code as a whole will grow together.

Fan Engagement 2016 Year In Review: 100 Global Fan Engagement/Experience Activations

What a year in fan engagement 2016 has been.

From Pokemon Go to Hackathons, eSports to virtual reality and wearables to a focus on user generated content, stadiums and teams across the globe have been putting fans first with some very funny, interesting and innovative ideas. 

Sports fans across global stadiums have been gifted with a dazzling array of interesting and down right intriguing fan engagement activations throughout 2016 particularly through new advances in technology. Teams are constantly on the hunt to find the new ‘wow’ factor idea that brings the fan closer and increases their emotional loyalty to the team while importantly finding ways to drive revenue through these sponsor led engagement ideas. 

As I did last year with this 2015 review, I’ve put together a list of 100 activations across a multitude of areas of engagement and from some 90 odd stadiums and teams. The list I’ve collated is by no means a definitive account of the top 100 fan engagement ideas in 2016 but merely my take on what some of the best activations have been from what I’ve seen on my travels throughout the year. 

I could have easily added another 200 to 300 ideas in highlighting the impressive work that fan engagement and customer experience reps are doing around the world such is the high quality of creativity on show however for now these are the 100 best ideas across fan engagement/experience that spring to mind from the year that was.

There is no particular order here for the 100 ideas but be sure to tell me if I’ve missed something spectacular or if you would like to learn more about an idea seen here.

Be sure to check out some of my resources for more information and education:

5000+ Fan Engagement Pinterest Board

200 Fan Engagement Ideas Work Sheet

Once again, well done to all of the creative people responsible for the work below.

Let’s get started……

100. The Royal Box at the 2016 Formula One Australian Grand Prix. A seat upgrade right on the starting line for the big race.

Royal Box at AUS GP F1

Royal Box at AUS GP F1

99. Green Bay Packers NFL Fan Choice Awards. Fans can vote for their fellow fans in these awards

Green Bay Packers Fan Choice Awards

Green Bay Packers Fan Choice Awards

98. Liverpool let fans take control of Fabio Aurelio’s free kick on Twitter.

97. Seattle Sounders FC continued their great work in fan engagement and user generated content with their Posters By The People

Sounders FC 'Posters By The People'

Sounders FC ‘Posters By The People’

Sounders FC

Sounders FC

96. Sporting Kansas FC produced these cute Valentines Day cards for fans.

Sporting Kansas Valentines Day Cards

Sporting Kansas Valentines Day Cards

95. The San Francisco 49ers let fans sing the national anthem at their Levis Stadium home games with this Golden Voice bit of fun.

49ers Golden Voice

49ers Golden Voice

94. Cambridge United FC gave fans this voucher for free food and drinks at an away game that was very far from home. 

Cambridge United FC

Cambridge United FC

93. Cronulla Sharks in the NRL introduced their #SharkPark3D virtual reality

Cronulla Sharks 360

Cronulla Sharks 360

92. Argentine club Tigre introduced implantable microchips for die hard fans.

Tigre's Fan Microchip's

Tigre’s Fan Microchip’s

91. The Atlanta Hawks unveiled a shark tank like competition for fans to showcase their marketing skills.

Atlanta Hawks 'Shark Tank'

Atlanta Hawks ‘Shark Tank’

90. Brisbane Roar (A-League) and Brisbane Lions (AFL) announced a collaboration to work together this year by allowing members of both clubs to enjoy a top-level cross-code experience.

Brisbane Roar A-League and Brisbane Lions AFL

Brisbane Roar A-League and Brisbane Lions AFL

89. The Phoenix Suns made everyone laugh with their Lion King Cam 88. Hibernian unveiled their ‘Life With Hibs’ campaign.

Hibs SPL

Hibs SPL

87. The Detroit Pistons introduced their new interactive game day guide which saw the emails that they send to fans change every time the fan views them.

Detroit Pistons NBA

Detroit Pistons NBA

86. West Ham United FC were one of a number of clubs to introduce eSports players. Manchester City, Ajax, PSG and the 76ers were among the teams to also introduce eSports players.

West Ham eSports Player

West Ham eSports Player

Ajax eSports

Ajax eSports

85. The Townsville Fire in the WNBL put all of their members names on the centre court.

Townsville Fire WNBL

Townsville Fire WNBL

84. The NBA and Under Armour introduced the NBA Fit App.

NBA Fit App

NBA Fit App

83. FC Grenoble used Tinder to engage their fans with an activation that involved fans matching with the team mascot.

FC Grenoble Rugby Tinder App

FC Grenoble Rugby Tinder App

82. The Hokkaido Nippon-Ham Fighters first pitch got a bit scary as they did this scary Ring version of events in Japan. 81. The NY Knicks and other teams across codes poked fun at fans with the ‘Bandwagon Cam’ throughout the season.

80. Swedish club AIK replaced younger mascots with older ones for this game and it was an interesting outcome.  79. Mercedes Benz Stadium introduced their concession offerings for fans for when the new stadium opens. Fan favourites like hot dogs and soda’s are cheap at $2. The Atlanta Falcons then sent members a player signed thank you card with $2 inside so they could use that money on the new food and drink menu.

Mercedes Benz Stadium concession offerings

Mercedes Benz Stadium concession offerings

Atlanta Falcons NFL

Atlanta Falcons NFL

78. The Melbourne Storm in the NRL lit up Melbourne’s AAMI Park with these stadium projections.

Melbourne Storm NRL

Melbourne Storm NRL

77. The Sacramento Kings in the NBA launched a spin cycle class for fans.

Sacramento Kings NBA

Sacramento Kings NBA

76. Richmond Tigers in the AFL got cosy with the Cuddle Cam 75. Euro 2016 saw David Guetta team up with fans which allowed the latter to sing his song and re-mix the track.

Euro 2016

Euro 2016

74. Metallica played the US national anthem to thousands of fans at a San Jose Sharks NHL home game. Interesting national anthem renditions. Can they work elsewhere?

72. The Sydney Swans in the AFL worked with a sponsor to light up the Sydney Cricket Ground through this wearables activation.

Sydney Swans

Sydney Swans

Sydney Swans/SCG AFL

Sydney Swans/SCG AFL

71. The roving dinosaur at the Australian Grand Prix in their new M-Lane gourmet food and drink area certainly made fans lose their minds for a few seconds.

AUS GP F1 'M-Lane'

AUS GP F1 ‘M-Lane’

70. The Dallas Mavericks in the NBA let fans design the new basketball court.

Dallas Mavericks NBA

Dallas Mavericks NBA

69. At the Wests Tigers home game at Campbelltown Stadium in Sydney against the NZ Warriors made the traditional Kiwi meal, Hangi available to fans.

Hangi at Wests Tigers NRL

Hangi at Wests Tigers NRL

68. The Phoenix Suns held a 90’s night complete with some clever content like this pager number and 90’s website. 

Phoenix Suns NBA

Phoenix Suns NBA

Phoenix Suns 90's Night

Phoenix Suns 90’s Night

67. The Sounders in the MLS let fans design their scarves.

Sounders FC 'Scarf Sound Off'

Sounders FC ‘Scarf Sound Off’

66. Leicester City gave away a free beer to every member after winning the Premier League.

LCFC

LCFC

65. Brisbane Lions AFL club gave free car washes to fans cars while they were at the game.

Brisbane Lions AFL

Brisbane Lions AFL

64. The Australian national football team, The Socceroos created a clever junior passport which saw kids be able to participate in activities and get a stamp at each station and then take home a merchandise pack.

Socceroos Junior Passport

Socceroos Junior Passport

63. Auckland Blues in the Super Rugby gave away 10 tonnes of potatoes to a selection of fans on game day.

Auckland Blues Super Rugby

Auckland Blues Super Rugby

62. The ever inclusive Sydney Swans launched their official LGBTI fan group. Read more about the Rainbow Swans.

Sydney Swans AFL Rainbow Swans

Sydney Swans AFL Rainbow Swans

61. Football club Reading FC in England gave fans the opportunity to brand and name their new beer in partnership with West Berkshire Brewing.

Reading FC

Reading FC

60. Essendon launched their Embracing India campaign to engage with the Indian community in Australia.

AFL Essendon's Embracing India Initiative

AFL Essendon’s Embracing India Initiative

59. Leicester City and Walkers released these special edition crisps called ‘Salt and Victory’ to celebrate their huge win in the Premier League. They gave away a packet to every fan at a home game too.

LCFC 'Salt and Victory' Crisps

LCFC ‘Salt and Victory’ Crisps

58. The NY Rangers introduced a new big screen idea with the ‘Viral Moment Of The Game’ that took a clip that was or is going viral and put it up on the screens during breaks.

NY Islanders NHL 'Viral Moment'

NY Islanders NHL ‘Viral Moment’

57. As part of their fan giveaways and promotions in 2016, the Dodgers gave away 40,000 Justin Turner Chia Pet’s to fans. That’s an interesting merchandise/giveaway idea if ever I’ve seen one.

LA Dodgers MLB

LA Dodgers MLB

56. Arsenal launched the first Premier League app for kids. More on this here.

Arsenal Kids App

Arsenal Kids App

55. The GWS Giants had a half time activation that made one fan $100,000 richer! What a kick this was…. This video shot by a fan is also worth a look. Absolute scenes…..

54. The Atlanta Tinder Hawks Swipe Right Night 2.0 again showcased the Hawks flair for tech with this digital tech night at a game. More about this activation here.

Atlanta Hawks Swipe Right Night 2.0

Atlanta Hawks Swipe Right Night 2.0

53. MCFC have unveiled their plans for their new walk way from the stadium which sees fans see them walk through a special tunnel.

MCFC

MCFC

52. The Sacramento Kings in the NBA held a tech night that was a good way to showcase fans tech skills which would go a long way in improving their fan experience at games.

Sacramento Kings Tech Night

Sacramento Kings Tech Night

51. The Miami Dolphins and a host of other US teams partnered with Uber for Uber Tailgate which saw fans be able to catch a seamless ride to and from the game.

Uber Tailgate

Uber Tailgate

50. The NRL launched a new real time auction feature called Instabilia which allowed fans to bid on game worn gear while the game was still on. 

NRL Instabilia

NRL Instabilia

49. The British and Irish Lions unveiled their new kit with this cool hologram activation.

48. NYCFC introduced ‘Hair Cam’

NYCFC 'Hair Cam'

NYCFC ‘Hair Cam’

47. Collingwood let injured player Dane Swan live tweet a game from the official team Twitter account.

Collingwood AFL

Collingwood AFL

46. The NRL Bulldogs leased their Belmore Sports Ground stadium out to one lucky family for a night.

NRL Bulldogs

NRL Bulldogs

45. At the NRL Grand Final fans were treated to free massages in the members only fan area.

NRL Grand Final

NRL Grand Final

44. The NFL Baltimore Ravens let a fan be a photographer for the night.

Baltimore Ravens NFL

Baltimore Ravens NFL

43. MCFC introduced robots to keep fans happy at Etihad Stadium.

MCFC Robots

MCFC Robots

42. Tottenham Hotspur in the BPL produced a heap of free and fun printable party ideas for fans.

Tottenham EPL

Tottenham EPL

41. Arsenal FC had fun with this ‘Where’s Wally’ type mascot image on social media which took off.

Arsenal FC

Arsenal FC

40. Minor League team, the Potomac Nationals had one of the coolest giveaway promotions ever with this Seinfeld Frank Costanza bobblehead.

Potomac Nationals

Potomac Nationals

39. The Memphis Grizzlies held a cute Diaper Derby. The Sydney Kings in the NBL also did a baby race which went down well with fans.

Memphis Grizzlies 'Diaper Derby'

Memphis Grizzlies ‘Diaper Derby’

38. The Atlanta Falcons called upon gaming fans for Madden Monday tournaments.

Atlanta Falcons NFL

Atlanta Falcons NFL

37. The San Diego Padres held a Ghostbusters Day complete with a nifty bobblehead freebie.

Padres MLB 'Ghostbuster's Day'

Padres MLB ‘Ghostbuster’s Day’

36. The Brisbane Heat in the BBL cricket launched their virtual reality mobile app.

Brisbane Heat BBL

Brisbane Heat BBL

35. The Western Sydney Wanderers launched a new fan bar for their A-League fans.

WSW A-League

WSW A-League

34. West Ham United FC launched a new range of beers at the Olympic Stadium in London which included Iron Ale and Boleyn Bitter.

West Ham United FC

West Ham United FC

33. The Cleveland Cavaliers introduced a VR headset activation with sponsor Budweiser to bring exclusive VR content directly to fans through their app.

Cavs NBA VR

Cavs NBA VR

Cavs NBA VR

Cavs NBA VR

32. The NBA launched these colourful Twitter emojis and hashflags for the current NBA season.

NBA Twitter Emoji's

NBA Twitter Emoji’s

NBA Hashflags

NBA Hashflags

31. Cricket Australia launched their ‘Field of Flavours’ fan experience that is seen here on show for the third test match at the Adelaide Oval.

Cricket Australia 'Field of Flavours'

Cricket Australia ‘Field of Flavours’

Cricket Australia 'Field of Flavours'

Cricket Australia ‘Field of Flavours’

30. The WWE Series let fans take home their actual seats!

WWE Survivor Series

WWE Survivor Series

WWE Survivor Series

WWE Survivor Series

30. The Canberra Raiders fans in the NRL made the ‘Viking Clap’ something to remember in 2016.

29. The Seattle Mariners gave away 20,000 replica plaques to fans.

Seattle Mariners MLB

Seattle Mariners MLB

28. Aston Villa’s owner Tony Xia allowed members the opportunity to sit with him at games in his director’s box.

Aston Villa FC

Aston Villa FC

27. QPRFC held a special ticket promotion to coincide with the 50th anniversary of their 1967 league cup win by offering tickets at this low price.

QPRFC

QPRFC

27. Melbourne Victory in the A-League gave away free personalised trading cards to fans.

Melbourne Victory A-League personalised trading cards

Melbourne Victory A-League personalised trading cards

26. The Cleveland Cavaliers gave fans the chance to wear a championship ring through virtual reality.

Cavs NBA

Cavs NBA

25. The NRL Grand Final featured a cool activation called ‘The Virtual Boot’ where fans could take a virtual kick as seen below. e7b494d70612bb8e6f3fca0fb58b5aff

24. Football club Morton FC called on fans to design and then judge the winning kit design for their away jersey.

Morton FC

Morton FC

23. Watford and Virgin Rail subsidised the away day train travel for fans.

Watford EPL

Watford EPL

22. NASCAR let their drivers take over the Snapchat account.

NASCAR

NASCAR

21. West Bromwich Albion owner gave out a free beer and scarf to every member at one of the team’s home games.

West Bromwich Albion BPL

West Bromwich Albion BPL

20. Chelsea Football Club stood out brightly with this new lighting and visuals display this season.

Chelsea FC

Chelsea FC

19. Memphis Grizzlies created a giant corn maze for fans. 

Memphis Grizzlies NBA

Memphis Grizzlies NBA

18. MCFC launched Pep’s Taxi. 

17. Australian Open Tennis Instagram Mosaic. Fans were encouraged to tag #AUSOPEN on Instagram and then were able to get their polaroid pic printed. They could then add it to the wall as seen below.

Aus Open Instagram Mosaic

Aus Open Instagram Mosaic

Aus Open Instagram Mosaic

Aus Open Instagram Mosaic

16. The Canterbury Bulldogs in the NRL had a fantastic fan engagement project called The Breed. Everyone should check this out.

NRL Bulldogs

NRL Bulldogs

'The Breed' Canterbury Bulldogs NRL

‘The Breed’ Canterbury Bulldogs NRL

15. The Minnesota Wild became the first team to use Snapchat Spectacles. 

14. The Gold Coast Suns (AFL) were one of a number of global teams who jumped on the Pokemon Go craze back in June with this event.

Gold Coast Suns AFL

Gold Coast Suns AFL

13. Plenty of teams in the US and UK started to engage fans with hackathons. Denver Broncos, MCFC and Oregon University were just some of the many teams getting into this tech space.

MCFC

MCFC

Oregon University Quackcon

Oregon University Quackcon

Denver Broncos NFL

Denver Broncos NFL

12. Westpac Stadium projections for the ALL BLACKS rugby union test matches in Wellington, New Zealand.

Westpac Stadium Wellington, NZ

Westpac Stadium Wellington, NZ

11. The Hallmark Security Football League produced this great little ground hopper book for young and old football fans.

The Hallmark Security Football League

The Hallmark Security Football League

10. The AFL Grand Final saw fans take a big kick off the ‘Tower of Torp’ and into a giant AFL Premiership cup.

AFL Grand Final 'Tower of Torp'

AFL Grand Final ‘Tower of Torp’

9. The Western Bulldogs in the AFL gave fans travelling to Sydney for a finals match $10 and this lovely letter to show them how much their support meant to them in the run through the finals.

Western Bulldogs AFL

Western Bulldogs AFL

8. The Denver Broncos launched a 45 day fitness challenge for fans which represented a good health and fitness bit of fan engagement.

Denver Broncos NFL

Denver Broncos NFL

7. The Houston Astros gave out beards for fans of Keuchel.

Houston Astros

Houston Astros

6. The Tampa Bay Buccaneers in the NFL got their players to draw NFL team logos. What ensued was pretty hilarious. Bucs Draw NFL Logos

Tampa Bay Buccaneers 'Draw Logos'

Tampa Bay Buccaneers ‘Draw Logos’

5. The pool deck and Sandy Point at The Gabba, Brisbane. 

Pool Deck and Sandy Point at The Gabba Cricket Australia

Pool Deck and Sandy Point at The Gabba Cricket Australia

Gabba Pool Deck

Gabba Pool Deck

Sandy Point

Sandy Point

Sandy Point

Sandy Point

Sandy Point

Sandy Point

Gabba Pool Deck

Gabba Pool Deck

4. Tennessee Titans NFL fan caricatures had fans lining up for these free face drawings when I visited Nissan Stadium in October.

Titans caricature's

Titans caricature’s

3.  Allianz Stadium in Sydney put up an offer for fans to grab a free pie via their app if either team scored 4 tries or more before the 60th minute. 

Allianz Stadium

Allianz Stadium

 2. San Antonio Spurs gave away packets of Slam Duncan O’s (Tim Duncan’s cereal) via mini parachutes at his farewell ceremony

1. One of the best bits of fan engagement at the AFL Grand Final was seeing a couple of fans race around the MCG fence as they tried to beat a horse on the LED screen which was racing along side them.

100+ Fan Engagement and Fan Experience Articles From October 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of October 2016.

  1. Cleveland Cavaliers, Nike Give Fans Virtual NBA Championship Ring-Wearing Experience
  2. Paris Saint-Germain Launches Stadium App For Optimal Fan Experience
  3. 5 Ideas & Tactics for Using Data to Increase Fan Engagement
  4. Scalped: How Technology Is Impacting The Ticket Industry And The Overall Fan Experience
  5. Uber Partners With 16 NBA Franchises For 2016-17 Season
  6. The Future Of Sports App Tech
  7. SMART STADIUMS LEADING THE WAY IN BOOSTING FAN EXPERIENCE
  8. Want more from your Ohio State football experience? Now you can buy an upgrade
  9. 100 DAYS ‘TIL SUPER BOWL: HOW METRO IS GETTING READY FOR COMPANY
  10. Panasonic and Sacramento Kings Debut NBA’s First 4K Ultra HD Centerhung Video Displays at Season Home Opener
  11. WTA Finals: Tennis fans can enjoy a virtual tennis experience at StarHub booth
  12. NBA gives basketball viewers chance to see games in virtual reality
  13. Sharks Make Changes Off the Ice
  14. World Series a unique experience for this Cubs fan, front office alum
  15. Ipswich Town’s entertainment factor questioned at supporters’ club’s AGM at Portman Road
  16. Scalped: How Technology Is Impacting The Ticket Industry And The Overall Fan Experience
  17. Column: This is what Cubs fans have been waiting for
  18. UBER AND THE SAN ANTONIO SPURS TEAM UP TO HELP FANS RIDE RESPONSIBLY ON GAME DAYS
  19. Detroit Pistons hammering out 2 key issues for downtown arena move
  20. Modern technology is in danger of leaving the Premier League behind – football must fight back or viewers will keep turning off
  21. BookMyShow-backed Fantain, aims to take stab at sports and entertainment fan engagement market
  22. Apps Are Bringing Fans Closer to the NFL Than Ever Before
  23. Fans can now order drinks from their seats at Gloucester Rugby
  24. 5 Truths: Twickenham perfect venue for NFL, Bayern Munich stars clearly can’t get enough
  25. Fans experience Penn State athletics through virtual reality before Ohio State-Penn State football game
  26. Microsoft identifies huge opportunities in the nation’s sports industry
  27. FamousFan Is Making The Jumbotron Experience More Social For Teams And Fans
  28. MotoGP Races Into Peoples Pockets
  29. Live Fantasy Sport App Ballr and Uber Announce Indonesia Partnership in a New Era of Fan Engagement
  30. Completion of the Mercedes-Benz Stadium to Enhance Atlanta’s Role As a Sports Mecca
  31. Why more teams want stadiums like Atlanta’s SunTrust Park than Chicago’s Wrigley Field
  32. O2 to deliver more personalised mobile experiences for fans with renewal of English Rugby partnership
  33. Yankee Stadium will undergo major design changes to add ‘social gathering spaces’ and fan zones for children
  34. TRAIL BLAZERS GO INTO 2016-17 SEASON LOADED WITH FRESH FAN EXPERIENCES, NEW BROADCAST TALENT
  35. Singaporean’s idea to let fans experience F1 live using VR wins him US$50K in Texas F1 competition
  36. Bills, Sabres owners embrace fans through unified ‘One Buffalo’ app feature
  37. How to Engage Loyal Fans and Still Attract New Fans: an Exclusive Interview With Nascar CMO Jill Gregory
  38. FAN EQUITY COMMUNICATIONS: BUILD YOUR OWN REWARDS
  39. UNDERSTANDING SPORTS FAN PSYCHOLOGY AND TRANSFORMATION OF SPORTS ENTHUSIASTS INTO HARDCORE FANS
  40. HOW TO ENGAGE FANS BEFORE, DURING AND AFTER AN EVENT.
  41. NBA, NextVR To Broadcast Live Games In Virtual Reality Weekly This Season
  42. Ticketmaster, Dallas Cowboys fight fraud through mobile ticketing
  43. Lawsuit: Colts app listens in on fans’ conversations
  44. The Capitals have a Facebook Messenger bot, and it has an attitude
  45. Virtual reality will give NBA fans game experience
  46. Pyrotechnics, smashed walls and lockerrooms: Twickenham’s NFL transformation
  47. Perth Stadium sneak peek: part one
  48. Vodafone beefs up comms at Aviva Stadium
  49. Four Simple Steps to Building Fan Affinity
  50. Man City’s new iPhone offering is gimmicky – but that’s the whole point
  51. BRAE MORT TALKS ATLETICO MADRID’S VENUE VISION
  52. Islanders, Barclays working to improve the fan, player experience
  53. A first look at planned Neyland Stadium renovations
  54. The future is here: Fan-run IFL team hosting tryouts in Dallas
  55. The @Vikings US Bank Stadium: the world’s most outlandish sporting venue
  56. Front Row? Too Far Away Universities Sell ‘Experiences’ That Allow Fans to Connect Directly With Teams
  57. Fans experience emotional roller coaster during Vols game Saturday Vols fans describe roller coaster of emotion
  58. West Ham fan watches Middlesbrough game through binoculars
  59. Tottenham and NFL confident London link-up will provide mutual benefits
  60. 3 OF THE MOST IMPORTANT WAYS SPORTS FANS CONSUME CONTENT ON SOCIAL MEDIA
  61. 15 Seconds of Fame, Inc. to Bring Social Media App to Brooklyn Nets and New York Islanders games
  62. NBA fans in China now have access to view games on NBA League Pass
  63. Vodafone Qatar’s smart World Cup stadiums
  64. IBM announces first MLS partnership with Los Angeles Football Club
  65. AI is going to help sports fans battle long concession lines
  66. FIFA President Infantino unveils “FIFA 2.0: The Vision for the Future”
  67. Notre Dame and NextVR Team Up For Virtual Reality Experience
  68. ParkHub named Official Parking Partner of AT&T STADIUM
  69. Inside the football YouTube revolution: How ArsenalFanTV, The Redmen and Full Time Devils are shaking up the broadcasting landscape
  70. Vikings Rewards Help Fan Relive Photography Experience at U.S. Bank Stadium
  71. Sabres looking to build up fan experience
  72. Commologic launches new BetUP Instant product with Unibet
  73. Digital Director: Fandom And Fortune In The Connected Stadium
  74. Virtual Reality To Transform Indian Sports Fan Experience
  75. More than 5,000 visited powerlifting fan experience at Rio 2016, IPC announce
  76. 5 Ideas & Tactics for Using Data to Increase Fan Engagement
  77. Sports Geek Podcast: Scott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans
  78. MotoGP Reaches Milestone of Half Million Daily Races on Mobile Devices
  79. The sponsorship model is broken – here’s how to fix it
  80. Sacramento Kings fans have a technological marvel in Golden 1 Center
  81. Payments Takes The (NFL Football) Field
  82. Rogers Place, Oilers’ new home, draws rave reviews
  83. Schwartz: Islanders Fans Will Notice Improvements At Barclays Center
  84. AmericanAirlines Arena Enhances Fan Experience and Increases Energy Efficiency with Eaton’s Advanced LED Lighting and Controls System
  85. The Dallas Mavericks Set a New Standard For The Mobile Fan Experience With Tixsee
  86. Tailgating Sports Marketing Upgrading Bathroom Fan Experience
  87. Deadline looms for OSU VIP Fan Experience
  88. 2016 AFL and NRL Grand Final Fan Engagement Recap
  89. XFINITY CENTER RE-ENERGIZES WITH MUSCO LED SYSTEM
  90. FanCompass pushes data monetisation solution into global marketplace
  91. First Data and Bypass Take the Seattle Seahawks Fan Experience to the Next Level
  92. Tata Communications leverages F1 partnership to innovate
  93. Sixers Announce 2016-2017 Promotional Schedule
  94. Middlesbrough fans asked to share experience of West Ham’s London Stadium by Football Supporters’ Federation
  95. Snapchat Live Story Engages Fans at Bank of America 500
  96. New York City FC’s Andrea Pirlo: ‘I love the style of sport in America’
  97. E-sports acquisitions must put fan experience first
  98. New addition to Papa John’s Cardinal Stadium will enhance fan experience
  99. Miller Park to get ‘completely transformed’ fan experience
  100. ASSOCIATED BANK FINDS BRAND LOYALTY, CUSTOMER ENGAGEMENT VIA GREEN BAY PACKERS FANS
  101. Brewers Tweak Fan Amenities
  102. NBA’s Pacers Have a Plan to Connect Fans to Beer, Burgers Faster
  103. Dallas Mavericks seek to enhance fan experience with new app
  104. RCR, NASCAR DIGITAL MEDIA PARTNER ON WEBSITE
  105. Formula E figuring out recipe for attracting both young, traditional race fans
  106. A CMO’s View: How The Palace’s email marketing brings Detroit Pistons fans home
  107. Orlando City Partners with Dimensional Innovations for Stadium Sponsor Displays
  108. ‘The Best Experience In Any Stadium’: The Delta Sky360 Club
  109. Badgers Game Day app enhances fan experience Badgers Game Day app enhances fan experience
  110. Football: Liverpool to launch global fan experience tour in Singapore on Oct 31
  111. Wi-Fi and a ‘Game Day’ mobile app give Patriots fans a powerful in-stadium experience
  112. Using Social Media to Monetize Fan Engagement | FC Bayern Munich and New York Red Bull case studies

100+ Fan Engagement and Fan Experience Articles From September 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of September 2016.

  1. VIRTUALLY THERE FOR VR
  2. Fans and players compete for stardom in the stadiums of the future
  3. New MIS president to focus on fan experience
  4. Golden 1 Center is 1st arena to have 23 all-gender bathrooms
  5. Turner Sports Enhances Ryder Cup Fan Experience With Google Technology
  6. Atlanta Braves to Feature 15 Seconds of Fame Technology During Final Games at Turner Field
  7. Hockey and beer with a view: Sea Dogs add ice-level bar
  8. SPORTTU’s Groundbreaking Media Technology Provides Personalized Sports Fan Apps to Telcos, Media Companies and Pro Leagues
  9. The psychology of a sports fan They psychology of winning and losing
  10. Stubhub’s Philadelphia 76ers Ticket Marketplace is Live
  11. Associated Bank’s Ultimate Packers Fan Program puts fans in center of the action
  12. Wi-Fi upgrades underway for Lions fans at Ford Field
  13. Virtual Reality Arrives at Sports Venues, Giving Fans Immersive Experiences
  14. WHO ARE YA? MIAMI HEAT ON POINT WITH DNA
  15. Sports and technology innovation collide as Sounders and Sportradar host hackathon in Seattle
  16. Twitter launches NFL hashtag emojis
  17. Fun job: Firing up Packers fans, players
  18. Lisnr, FC Cincinnati team up on new app
  19. NE Patriots Use WiFi Technology to Enhance In-Stadium Fan Experience
  20. With stadium all but done, Dolphins turn attention to fan experience
  21. ReplyBuy Brings Artificial Intelligence To The Fan Ticket Purchasing Experience
  22. New Falcons Stadium To Offer Plenty To So Many: Maria Boynton Reports
  23. How Manchester City’s partners are fueling the club’s innovation drive
  24. Manchester City: Introducing #CityPulse – Interactive Matchday Boards
  25. Behind the scenes at high-tech Levi’s Stadium, where the WiFi is never more than 10 feet away
  26. Highly Popular New England Patriots Fan Engagement Activity – Fancam – to Be Offered Throughout 2016 Regular Season
  27. Carolina Panthers kick-off improved fan experience
  28. The New Tailgating Experience At U.S. Bank Stadium
  29. BCCI launches new initiative that lets fans pick India’s ‘Dream Team’ to mark 500th Test
  30. The Fan Experience At The Rams’ Stadium Sounded Like Hell [Update]
  31. Sacramento Kings Redefining Fan Experience At Golden 1 Center With New ‘Remote Control’ AppInspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  32. Devils make deal with app company to further engage fans
  33. NAHL announces partnership with Digital Auction Showdown (DASH)
  34. Fan Engagement Through Social Digital Broadcast Platforms Reached New Heights During Rio 2016 Olympic And Paralympic Games
  35. When customers are fans: What sports teams can teach us about engagement
  36. Sports Venues Work to Balance Security and the Fan Experience
  37. Baseball glove kiosks will be part of the SunTrust Park experience
  38. Utah Jazz unveil Vivint SmartHome Arena renovation plans
  39. Big Data: the game changer
  40. Man City link with new launch Ballr app for fan engagement in Asia
  41. Inspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  42. BIG TICK FOR NRL FINALS FAN EXPERIENCE
  43. Women of RED Host Epic Fan Experience
  44. Devils will provide personal videoboard replays to fans
  45. Clubs and fans connect in a new digital world
  46. Football takes to social media in crowded contest for fan allegiance
  47. Summer of Sports: Stories, Stats, and Fan-Driven Content
  48. SportsManias, NFLPA Partner To Create Real-Time Emojis
  49. Will humanoid robotics score for Manchester City?
  50. Sacramento Kings app lets you hail an Uber and talk to a chat bot
  51. Texas Tech, Stanford Football Big Believers In Virtual Reality
  52. Romain Grosjean: American owners could revolutionise F1 spectacle
  53. #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans
  54. OSU football: Stadium striping latest evolution of fan experience in Stillwater
  55. SAP ENHANCE MATCHDAY EXPERIENCE WITH #CITYPULSE
  56. How virtual reality is transforming the sports industry
  57. Bills ‘Color Rush’ Home Opener vs. Jets Features Enhanced Experience for Fans
  58. For the 2016 Season, the NFL Turns Up New Wireless Communication, Virtual Reality
  59. Notre Dame Enhances Fan Experience and Energy Efficiency with New LED Lighting System
  60. Lions upgrading fan experience at Ford Field
  61. Mobilitie Brings Wireless Connectivity and Fan Experience Full Circle at Toyota Park
  62. The New Tailgating Experience At U.S. Bank Stadium
  63. NASCAR aims to make the Chase an interactive fan experience
  64. Hyundai’s Promise To Give NFL Fans A Better Experience Begins At Kickoff
  65. North Harbour Rugby delights fans of beer
  66. Seahawks Throw for Delta SkyMiles with Launch of 12status Engagement Program
  67. Cardinals rank among most affordable fan experience
  68. New Flight Tool Helps Football Fans Experience the Season in Stadium
  69. Yulman teams up with AT&T to provide more interactive fan experience
  70. Octagon Singapore Launches Virtual Experience For Standard Chartered Bank And Liverpool FC Fans
  71. NASCAR’S INAUGURAL FAN APPRECIATION WEEKEND KICKS OFF AT RICHMOND
  72. How the Dallas Cowboys Use Your Nose Against You
  73. Zebra Technologies Implements Chips Into Footballs For NFL Thursday Night Games
  74. SportsGeek: Josh Biren from FamousFan: Sports Start Up Series
  75. 2016 Rio Paralympics: Fan Zone lets spectators participate in events as athletes do
  76. Amazon partners with San Francisco 49ers to offer one hour Prime Now deliveries for tailgaters
  77. Bud Light Toasts Broncos Fans With Season Kickoff Beer Giveaway
  78. NEW UMD BULLDOG FAN INITIATIVES ANNOUNCED FOR 2016-17
  79. Liverpool FC ranked No.1 by VisitFootball
  80. City Football Group’s chief commercial officer Tom Glick shares insights on its sports model
  81. CFL LAUNCHES UPDATED MOBILE APP WITH FAN-FOCUSED FEATURES
  82. Two New Fan Zones Coming to EMU Football Gamedays
  83. How brands can feed the appetite of the 24 hour sports fan
  84. FALCON STADIUM ENHANCEMENTS TO IMPROVE GAME DAY EXPERIENCE
  85. Reviewing An Innovative Connected Experience With Manchester City’s CityMatchDay App
  86. New emphasis on fan experience at football games a welcome change
  87. Schwartz: American Express Fan Experience Gives US Open Ticketholders Chance To Feel Like A Tennis Star
  88. FanNav Sports App Sets Launch Record across Big Ten, SEC & Big 12
  89. Brands Adopt Clutter-Breaking Digital Marketing Strategies through US Open for Fan Engagement
  90. Blackmagic on improving the ‘match day experience’ with AV
  91. Ole Miss and Hopscotch Launch Mobile App for Rebel Fans
  92. Fan engagement experts announced for ConfEx panel
  93. Step off the wood: New policy asks fans to not stand on bleachers at Kyle FieldAn NBA journeyman wants to take you inside his life via virtual reality
  94. IBM’s Watson makes US Open debut
  95. Soccer fan support in Portland continues to rise, but can Timbers meet demand for more seats in the stands?
  96. UCF, FSU football fans urged to prep for new security policy
  97. Free events surround NFL kickoff festival in Denver
  98. UConn Fans Bring High Expectations For Opening Night Football Game
  99. eSports: What’s next for brand sponsorship now gaming’s gone mainstream?
  100. Embracing the ‘Game-Day experience’
  101. Andy Roddick Demonstrates New Monetization Strategy For Twitter During US Open
  102. Friday Night Lights brighter at Prescott High School
  103. Switch Digital Appointed By Football Federation of Australia
  104. Baseball Hall of Fame Tour brings fans into the baseball experience
  105. Urban Meyer: Ohio State players, fans get to experience magic
  106. Fans generally unfazed by heightened security measures at Beaver Stadium
  107. Mercedes-Benz Stadium progress and impressions
  108. How technology is making the US Open a better fan and player experience
  109. Responsible Fans Rewarded at Darlington Raceway
  110. Liverpool offers Premier League’s best matchday experience, says stadium assessment scheme
  111. Disabled sports fans ‘feel frustrated and isolated’ by unfit venues says charity
  112. Liverpool win Anfield accolade ahead of Premier League rivals
  113. Attending the Battle At Bristol? 11 tips/hacks for the ultimate fan experience
  114. Daytona Rises to the Top of the World for Fan Experience and Stadium Technology
  115. Nine times female sports fan engagement was condescending and sexist
  116. Open house was “cool” experience for young UK women’s basketball fan
  117. Why Sports is the Next Digital Innovation Hub

 

 

Canterbury-Bankstown Bulldogs NRL Fan Experience Review

Bulldogs NRL

Bulldogs NRL

Last Friday night (29-7-2016) I was able to take in the National Rugby League’s Canterbury Bulldogs game against St George Illawarra Dragons at Sydney’s ANZ Stadium and was really impressed with some of the things that the team there are doing to enhance the match day fan experience for rugby league fans.

Under the leadership of fan engagement manager Arnaleah Hunt, the Bulldogs fan experience (along with the Melbourne Storm and the Brisbane Broncos) features some of the best fan engagement activations I have seen over the course of my travels in the past three years working with audioBoom. Since 2014, I’ve visited the majority of NRL, AFL and Australian based Super Rugby club’s home fan experience set up’s and the Bulldogs, Storm, Broncos, GC Suns, GWS Giants and Port Adelaide are among the best in the business.

I met up with Arnaleah at 4pm on a chilly but sunny Sydney afternoon at Gate L where I was then led around ANZ Stadium (which now also features a variety of local craft beer options) to check out the various activations starting with the nice blue carpet that worked as a Bulldogs member’s loyalty entrance.

Bulldogs NRL

Bulldogs NRL

It was inspiring to hear Arnaleah’s thoughts on fan engagement as we talked about how we both agreed that activations don’t always need to be expensive as so much of creating the fan experience is down to creativity, innovation and thinking outside the box to get fans, especially the young ones excited and coming back game after game.

One idea that the Bulldogs have had in 2016 has been the creation of The Canterbury Breed which has seen the Bulldogs squad transformed into superheroes with trading cards, face masks and posters all given out to members for free on match days.

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Walking around the ground before the game to take in all of the fan engagement activities it was clear to see that the Bulldogs have gone above and beyond for fans young and old to create some memorable match day experiences.

The Bulldogs ‘Dog Box’ which sees members get the chance to watch the game from the half way line next to the coaches box in their very own fan cave was a cool idea complete with free programs, drinks and plenty of photo opportunities.

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

The Dogs also have a Kia sponsored sideline seat set up for selected members to take in the game from a closer vantage point (yes that’s a ridiculous image of me below in my fan engagement element) while the Delivery Hero sponsored buggy allows a fan the chance to take the kicking tee and match ball out at the start of the game.

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

The Bulldogs DJ takes social media requests from fans for songs on game day while the ‘Player Post’ box is a nice idea with an educational element for young kids who are able to write a letter to their favourite player and post it in the Bulldogs post box.

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

It was really impressive to also see the free game day guide that fans can pick up which includes an ‘activation map’ listing all of the fan engagement activities as well as the rules of rugby league, a profile on the club and a season draw.

The Dogs really value the importance of listening to their fans and have a suggestion box set up in the main fan zone area where fans can leave their suggestions on how to continue to improve the match day experience. I’ve seen a similar set up at Fulham at Craven Cottage with their post box so this was also impressive to see.

What was also impressive and somewhat hilarious to see was the poor bloke below who was being swamped by excited kids as he handed out free Bulldogs trading cards and then packs of trading cards to fans as they entered through the gates. Fans were also given free lollies on entry and free raffle numbers which were part of a promotion over the course of the night whereby one fan walked away with 5K and 20-30 others grabbed free prizes over the course of the game. It was a good way to promote sponsors, give prizes away to fans and get more people through the gates.

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

Bulldogs NRL

The Bulldogs fan experience is certainly one of the better NRL and Australian team match day’s and Bulldogs fans should be proud of the work that both Arnaleah and the team do for them to provide an exceptional day out at the football.

Bulldogs NRL

Bulldogs NRL

100+ Fan Engagement and Fan Experience Articles From May 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of May 2016.

  1. Football fans to get smartphone vote to substitute player
  2. Nissan And Play Station Partner To Bring Fans Attending UEFA Champions League Final Today A Unique Experience
  3. Indy 500 at 100: The Fan Experience Gets an Upgrade at IMS
  4. LA LIGA MAY FINE CLUBS WHO SHOW EMPTY SEATS ON TELEVISION
  5. The best things in life are rarely easy
  6. WiFi at Headingley: 560GB not-out
  7. SPORT BUSINESS IN DIGITAL: THE DIZZYING DISRUPTION OF SPORT
  8. Leinster Rugby Is Pioneering Digital Innovation In A Traditional Setting
  9. HOME OF ATLANTA UNITED, MERCEDES-BENZ STADIUM BEGINS REVOLUTIONIZING THE GUEST EXPERIENCE
  10. The Lightning Projected Mario Kart On The Ice Between Periods
  11. Atlanta Falcons putting an end to price gouging on concession food
  12. Best in Mobile Fan Experience
  13. If StarbucksUK ran football- Mark Bradley
  14. Customers Score Big as Sprint Provides Exclusive Free Access with No Data Charges to Every Live Match of 2016 Copa América Centenario with fuboTV
  15. Lightning nominated for sports business ‘Team of the Year’
  16. Atlanta Falcons: Mercedes-Benz Stadium Interview with Senior VP Mike Gomes
  17. New fan council takes aim at ban on umbrellas
  18. Roland Garros presents new fan experiences for 2016 French Open
  19. Hyundai creates immersive fan experience for Euro 2016
  20. Full fan experience during opening weekend at home for Canaries
  21. BST: Fan representation must be done properly
  22. Spotlight: Stadia Solutions
  23. Bigger is Better: UCF Football and Basketball are getting new video boards
  24. Selling soccer to the States: The growth of MLS and the beautiful game in the US
  25. Improving the fan experience with technology
  26. EA SPORTS UFC 2 Introduces All New Competitive Gaming Experience
  27. SMT Partners With THE PLAYERS Championship to Elevate Fan Experience
  28. Fan experience for Angie’s List Grand Prix
  29. Cardinals activate free Wi-Fi at Busch Stadium
  30. ‘A True Ticket Exchange Program’
  31. Fan Dome Provides The Ultimate Experience For UK Football Fans
  32. Harbhajan Singh unveils mobile sporting app –’Ballr’
  33. 5 ways to leverage sports analytics to grow your fan base
  34. Dover Is Exactly How NASCAR Should Be
  35. Fans encouraged to arrive early for Military Appreciation Night vs. Colorado
  36. Doc: FC Cincy fan experience top notch
  37. Villanova sends out Pavilion survey about renovations, gameday experience and more
  38. Michigan International Speedway revs up its Wi-Fi capability with new hotspots
  39. BOOSTING THE FAN EXPERIENCE AT SOUTHEASTERN UNIVERSITY
  40. How a souvenir football in Mexico City sparked a four-decade love affair with the Cleveland Browns
  41. Jazz Fest organizers celebrate 30 years
  42. Monterosa’s LViS Platform will be used for UEFA 2016
  43. How the Kentucky Derby Is Raising the Stakes for its Fans
  44. At Charlton, giant nets and sniffer dogs offer the ‘unique fan experience’
  45. AFL fans to help determine fate of on-screen shot clock
  46. Philadelphia Eagles’ Sustainability Efforts Soar to New Heights
  47. Man City trials first live VR match in London, New York and Melbourne
  48. Golf’s ‘Players Championship’ Is Finally Going High-End
  49. A New Kind of Fantasy Sports Sweeps Through Asia with the Launch of Ballr
  50. Scoreboard for new Rogers Place will be largest in the NHL
  51. NASCAR: What It’s Like To Experience Dover
  52. Virtual reality the future for Canucks fans
  53. Carrier Dome to undergo facelift, new fan experience
  54. How Sports Teams Are Using Podcasts To Engage Their Fans in 2016
  55. Strength In Numbers GSW
  56. Carlsberg partners with DSTV for Euro 2016 fan experience
  57. Vodafone Qatar eyes smart stadiums for 2022
  58. NEW STADIUM REVOLUTIONIZING GUEST EXPERIENCE
  59. Tribe Hackathon to enhance Cleveland Indians’ fans experience
  60. Hey Who Dey Nation!
  61. New Britain Bees experience not quite the Rock Cats, but it’s still worth the trip
  62. Oregon basketball attendance numbers rebound as foundation is put in place for future
  63. 3 STEPS TO GET YOUR BRAND NAME ON VIRAL FAN-GENERATED CONTENT
  64. How to document the stadium experience
  65. Trail Blazers Partner With Microsoft Cortana To Get Smarter With Ticket Sales
  66. Paul Allen’s Portland Trail Blazers use Microsoft’s Cortana technology to sell tickets and engage fans
  67. New owner of Binghamton Mets aims to improve fan experience
  68. A preview of the Braves new home
  69. The Irishman leading the mile-high rugby revolution in sports-mad Denver
  70. Welcome, Raptors fans, to Jurassic* Park
  71. Incorporating virtual reality into the fan experience was lengthy research project for Cavs
  72. Monterosa aims to put fans at the heart of Euro
  73. Overwhelming response for VIVO IPL Fan Park
  74. LED video display manufacturer integrates venue LED lighting into game-day experience
  75. FAN VIOLENCE AND STADIUM SECURITY IS AN ETERNAL ISSUE IN SERBIA
  76. Albion fans around the world have eyes on the big game Sally freedman and fellow Albion fans get together on the beach at Melbourne Simon Reynolds with son Radd, nephew John and brother Chris
  77. Texas Rangers New LED Lighting System Will Save Money, Provide Better Broadcast Experience
  78. Building Loyalty Through Fan-First Marketing
  79. ATP And Infosys Launch New ATP Stats Leaderboards Offering New Insights To Fans
  80. Cavs and Budweiser Team Up to Bring Virtual Reality Experience
  81. Promotions aid fan experience at Sounds games
  82. PGA TOUR Improves Fan Experience with Mitsubishi Electric Diamond Vision 10mm Pitch Scoreboards
  83. SportTechie Startup Profile Series: IdealSeat Provides Data About The Experience That Changes The Game
  84. Buenos Aires Football Club Tests Implanting A Microchip In Fans To Help With Stadium Security
  85. USU football: Upgraded stadium to include new video boards, sound system
  86. Churchill Downs Launches New App For Kentucky Derby
  87. VR reinventing social sport experience
  88. First Kentucky Derby Museum Fan Fest is a Triple Crown Success
  89. Groundbreaking Technology To Enhance Fan Experience Will Be Unveiled at Cavaliers Playoff Games
  90. Hyundai FanDome
  91. San Jose Sharks Showing New Appreciation for Fans
  92. VIRTUAL REALITY: THE STADIUM VS THE SOFA
  93. How Viacom Lab intends to rethink fan engagement and experiences
  94. Who ate all the pies? The importance of food in the Australian sporting experience
  95. Managing fan experience for engaging and profitable events
  96. Stadium owners: It’s time to modernise to monetise
  97. Fan Experience: The Atlanta Hawks Season
  98. Roland-Garros s’annonce extraordinaire avec Perrier
  99. Derby Day Gigapixel
  100. BARCLAYS CENTER CREATES A DIGITAL FAN EXPERIENCE VIA INTERACTIVE APP
  101. OLYMPIQUE LYONNAIS BLAZING A TRAIL FOR FAN EXPERIENCE APPS IN EUROPE
  102. U.S. Bank Stadium News & Notes – May 6, 2016
  103. Wi-Fi, Big Data and Mobile Apps Help Stadiums Generate Extra Revenue [#Infographic]
  104. Washington Redskins Use Research to Significantly Improve Fan Experience
  105. SportTechie Startup Profile Series: Rukkus Lets Fans Browse And Buy Tickets Via Virtual Reality
  106. AT&T Launches Olympics ‘Fanmate’ Experience
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