mcg

ABC Radio Interview: Fun Police Curbing Sport Fan Behaviour? (21/6/19)

A riveting chat with security personnel and fans from across Australia.

Talking about the current AFL fan and crowd issues, security, behaviour awareness officers and more.

Listen in here: https://www.abc.net.au/radio/programs/overnights/fun-police-curbing-sport-fan-behaviour/11233648

‘The Lawn’ Fan Experience at the MCG, Cricket Australia Vs India, January 18 2018

Here is a recent story I wrote for Digital Sports Labs looking at the fan experience of The Lawn social space from the MCG in Melbourne. 

 

A trending area in the fan engagement space from sporting teams and venues has seen the emergence of unique and fun social seating experiences that have been developed to combat the competition from other leisure activities and the at-home TV experience while at the same time appeal to and acquire new audiences.

Unrivalled entertainment spaces including TIAA Bank Field’s pet park in Jacksonville, Etihad Stadium’s transparent tunnel club in Manchester and Petco Park’s beach in San Diego highlight just some of the global examples of how venues and teams are currently offering fans unique, exciting and exclusive game day experiences that can only be experienced by fans in the stadium.

The focus on these exclusive social spaces is a smart way for venues to enhance their fan experience features, offer hardcore, lapsed and new fans a chance to experience the game day in a fun new way while also enabling teams and venues to create new revenue opportunities.

‘The Lawn’ from Cricket Australia is a prime example of how one sporting organization is opening up the game to a wider audience by creating a unique fan experience that portrays a new image of cricket to people who don’t usually engage with the sport and which in turn is successfully attracting many new fans, especially young females to an event they previously may not have considered attending.

Marking it’s return to bays 11-13 at the MCG, The Lawn is a stylish and sophisticated exclusive hospitality experience from Cricket Australia that features outstanding views of the field, scrumptious local gourmet food and a vibrant social atmosphere that has all been created in an effort to attract a new audience to the cricket.

First impressions are everything with these premium spaces and it didn’t disappoint as from the moment you entered the colourful space that was adorned with fresh flowers and plants, you were made to feel welcome by the friendly hosts who guided you into The Lawn’s impressive astro-turfed deck and spectacular views of the MCG.

Created by sporting agency TLA Australia, The Lawn 2.0 included some impressive improvements on last year’s first installment with the notable addition of a circular bar that made ordering drinks faster and easier for fans while the beauty and pamper bar, photo booth stand and fashion illustration station entertained fans throughout the day with the latter proving to be a memorable keepsake for people to take home.

The food on offer at The Lawn was a delectable assortment of fresh local gourmet produce and included finger foods such as braised lamb shank pies, peking duck rice paper rolls, Katsu fried chicken burgers and mini baguettes. The culinary selections also featured gluten free, vegetarian and vegan options as well as all day fries. A notable highlight was that the food options continued coming out in an endless stream via the attentive catering staff who ensured that each fan was well catered for and well fed throughout the course of the day.

Beverage selections included local sparkling, white and red wines as well as the refreshing ‘Friesling’ which was a tropical slushy-style riesling that was exclusive to The Lawn. The choice of beers was a slight disappointment with the lack of a dedicated craft beer being a noticeable absent item. On this note, with Pirate Life and 4 Pines now both falling under the CUB brand there could surely be an opportunity to include one of these ranges at the next installment of The Lawn considering CUB has the exclusive beer pourage rights at the MCG. Drink prices were however affordable and the wide selection of drinks more than made up for any lack of craft beer.

All of the little touches were thouroughly thought through and included a card for a free welcome drink on arrival and giveaways such as exclusive Lawn branded fedora hats. Sunscreen bottles and ample shade sails also kept fans protected from the sun throughout the day while the seating options varied from comfortable cabana type sun lounges to stools and elegant couches with sufficient table space provided for fans to spread out and still enjoy a good view of the action on the field.

Diving deeper into the actual creation of The Lawn, TLA’s Tom Meredith noted that ‘it was born out of Cricket Australia’s desire to attract more females and young eventers to One Day International Cricket and was designed with social interaction and social engagement at its core.’ Tom further added that ‘It ‘s a destination for people to go to enjoy the fun of social interaction with people like them, and for them to share the experience on their social channels while the likes of the Birdcage at Flemington and the Portsea Polo were inspiration for the space too’.

The feedback from fans both at The Lawn and those following along on social at home highlighted the successful benefits of creating a stylish, relaxed and unique fan engagement space such as this being that it is a creative way to draw in new fans to the cricket as well as showing hardcore cricket fans how they can ramp up their own match day fan experience. One fan even tweeted the exact kind of response and target market Cricket Australia would be aiming for with The Lawn as Brooke noted:

Fans want new and unique experiences on game days that excite them more than what they can get from a standard game day or from the at home TV experience and The Lawn from Cricket Australia and TLA is a great example of what can be achieved by creating a space that provides an elegant and stylish space with all the little touches. While this fan experience will not suit every traditional cricket fan, The Lawn is a vibrant fan experience that provides multiple unique features that is sure to win over new cricket fans.

 

 

2018 AFL Grand Final Footy Festival Fan Experience, Yarra Park (MCG), Melbourne, Australia

On what started out as a wet, cold and rainy start to the day in Melbourne for the AFL Grand Final day I made the trek into the MCG a few hours before the first bounce at 10am for a look at the impressive AFL Footy Festival fan engagement set up which is free for all fans to check out during the AFL Grand Final week and on Grand Final day.

Walking in to the MCG I grabbed a copy of the special limited edition AFL Record which in my opinion is one of the best game day programs you can buy in Australian sport however I was not aware until today that there is actually this silver limited edition which is different to the one that you can pick up during the week from newsagencies. Same price too at $15.

The atmosphere was building as soon as I made my way into the Footy Festival and only continued as I made my way around the ground pre-game chatting to fans both those heading into the game and those seeking tickets of which there were many of the latter. The Footy Festival comprises a host of exciting spaces for fans to hang out in and features the ‘Taste of Football’ food truck area, the MILO Kids Zone with loads of activities to keep families happ along with the Toyota AFL Grand Final Live Site.

The fan engagement is next level with so many new, well presented and exciting sponsor activities for kids and fans young and old to try out both with a fitness and fun factor.

This is a truly superb best practice fan engagement spectacle which has a key inclusive focus on kids and families and featured a host of impressive, fun and colourful sponsor activations which included:

  • Scream A Meter
  • Family zone
  • Ball pit
  • Kicking challenges
  • Fitness challenges
  • Giveaways
  • Kids activities in the MILO zone
  • Inflatables fun
  • The Dunkinator
  • Ultimate Handball Challenge
  • Free hot pies
  • Tower of Torp
  • Ferris Wheel
  • Outside broadcasts
  • Toyota chill out zone
  • As the day progressed and the sun came out in Melbourne, it was also good to see the MCG’s Buggy Transfer Service which has been a clever inclusive addition to the fan experience here at the G for less mobile fans and those needing assistance around the ground on game days.

    The ‘Taste Of Football’ food truck area and bars were keeping fans well fed with a range of local gourmet food and beverage options from Melbourne staples like Biggie Smalls. A really good thing to see that the AFL have continued to keep it local with these Melbourne F&B institutions to show off the best of Melbourne’s foodie culture.

    All in all, the AFL Grand Final Footy Festival is an outstanding sporting fan experience at the MCG which in my opinion is right up there with NFL Experience at the Super Bowl,  the Australian Open, Australian F1 Grand Prix and the Denver Broncos as one of the best global fan zones. A quality inclusive family and fan fun spectacle from the AFL.

    Here’s a quick video recap of the Footy Festival.

Big Bash, Big Fun at Melbourne Stars BBL

Big Bash, Big Fun at Melbourne Stars BBL

The following article appeared in Digital Sports Labs and can be found in full here.

There’s an entertainment extravaganza taking place in the fan zone outside the Melbourne Cricket Ground as the Big Bash League’s Melbourne Stars play host to the Sydney Thunder on a hot and humid night in Melbourne.

At first glance, it appears the Melbourne Stars team have thought of all the standard game day fan engagement touches that we’ve come to see around our Australian venues, but have then added a few surprisingly creative additions that represented an added highlight for kids and families.

Having taken the tram today, it was good to instantly view prominent way-finding signs directing fans to transport and stadium access points while the atmosphere and vibrancy was loud and vocal on the approach to the fan zone.

Before the game, fans were able to create and customise their own ‘Starmoji’ character on the Stars’ website which was a hit with the kids (and this writer’s fiancé!) as well as download their augmented reality app to scan AR markers on murals around the venue.

Melbourne Stars' StarMoji

This was a clever activity for families to partake in as the AR app enabled fans to collect the full series of markers thus creating a type of scavenger hunt around the venue and making blank concrete spaces come alive. It’s going to be very interesting to watch the AR space develop as venues and teams turn previously unused stadium spaces into new and exciting opportunities for fans to engage with.

The crowd is pumping outside the ground an hour before the first ball with a colourful song and dance area, colouring-in stations and face painting all providing a plethora of activities and ways to pass the time before heading into the ground. An impressive feature outside gate 4 was also the ‘first timer’s’ stand where fans could pick up a scorecard showing how cricket works and other game day information.

‘First Timer’s’ stand at Melbourne Stars BBL game

The kids zone seemed endless with both a Nickelodeon site on the Yarra Park side of the G while another area with inflatables, slides and kids activities featured on the other side of the ground that kept families entertained while the ground stickers featuring team member names of both the WBBL and BBL players scattered around the stadium added more colour and design to spaces rarely used on game days.

Photo opportunities seemed endless with a variety of options such as a size me up stand, a chance for fans to have flames appear in their pic with the stadium background and a hashtag ‘S_ARS’ team green cut out where fans were able to use their arms to make the ‘T’ for the photo. A further walk around the MCG saw skills drills stations with bowling and batting practice and the addition of a bubble machine.

4 and 6 signs at Melbourne Stars BBL game

Upon entering the MCG all fans were able to grab a few freebies like ‘boom boom’ inflatable sticks, a pair of Stars butterfly wings as well as 4, 6 and dot ball cards (a clever idea for when the team is fielding) which were keeping families and kids smiling ear to ear.

The quality event presentation aside, the game day production and screen content inside the G was an eye catcher as the hype reel countdown, oblivious cam and the inclusive way that they had a person doing sign language on the screens for the game day announcer were all very impressive to witness throughout the match. A dance crew roamed the outside of the boundary rope jumping up to perform after every big moment while the pyrotechnics lit up the crowd, especially those in the unique party deck seating in Bay 13.

View image on Twitter

The fast-paced fan engagement ripped through three sponsor’s activities in about 15 minutes with a dash for cash and crowd chant ‘noise off’ getting many laughs however the t-shirt gun operator might need some more training based on the fact one tee was fired into an empty stand and another hit sponsor signage before plummeting to the stand below, however, both shots still generated good-natured laughs from the crowd.

While every major venue across the globe are working on ways to get fans into venues earlier with creative incentives that drive further revenue and more eyeball time on sponsors there can be no denying that the BBL and BBL teams like the Stars go above and beyond to create impressive action-packed fan zones that offer quality and quantity in terms of fan engagement activations. This emphasis on variety actively encourages more families to attend well in advance of the match start time simply due to the overwhelming array of fun to be had pre-game.

A spectacular set up from the Stars that focuses on the little things fans want, a dash of technology and then some added surprises to light up the game day adventure.

Cricket Australia debuts The Lawn deck fan experience

Cricket Australia debuts The Lawn deck fan experience

The following article was written for Digital Sports Labs and can be found in full here.

The Lawn was a truly memorable fan experience and spectacularly well-presented entertainment space from Cricket Australia, TLA Australia and the MCG that will no doubt continue to provide fans with a chilled and relaxed vibe to take in the cricket while also seeing brands falling over themselves to sponsor this next summer.

Global venues and sporting organisations are continuing to ramp up their efforts to enhance the game day fan experience and acquire new fans by providing unique, innovative and creative experiences that offer a much more memorable and enjoyable game day experience than what sports fans have had to deal with in the past.

New developments are constantly being rolled out by venues whether it be from providing gourmet local food and beverage options, gender neutral toilets or way-finding to adding inclusive nursing or sensory rooms and using technology such as chat-bots and geo-fencing in an effort to provide fans with access to important messages and promotions. Make no mistake, while it’s important to remember the match in the middle comes first and foremost, every major global venue is in an arms race to get more bums on seats through providing new money can’t buy experiences.

However, a trending area in the fan experience space from venues has been to develop fun and unique social spaces that offer fans unique seating and viewing options. In recent times this has included Jacksonville’s EverBank Field and Brisbane’s The Gabba roll out impressive pool decks, Sydney’s SCG adding a beach while Yankee Stadium created the ‘Judge’s Chambers’ and GMHBA Stadium and the Geelong Cats introduced their immersive fan portal room with retractable floor overlooking the team warm-up area that allows fans to feel the intensity as the team warms up before a match.

Cricket Australia is another such organization who are pushing the boundaries in this area with their new social entertainment experience The Lawn debuting on Sunday at the MCG for the first One Day International match. The Lawn was designed to reset the perceptions of a typical day at the cricket with the space being billed as providing a tailored food and beverage menu, comfortable seating options and a stunning view of the field.

I went along on Sunday to check out the launch of the TLA Australia created The Lawn and was impressed and overwhelmed by the beautifully designed exclusive deck area and outstanding attention to detail.

The Lawn experience started with lucky fans being granted a fancy invite to a ‘summer garden party’ themed event with registration taking place outside the MCG in a marquee featuring well-presented staff. Immediately after collecting an envelope with tickets and a $10 drinks voucher there was helpful staff holding ‘This Way To The Lawn’ signs all the way to Gate 6, upon entering the stadium and then at the entrance to The Lawn at Bay 11-13 which made it very easy to find the exclusive area.

This way to The Lawn

The first impression upon walking into The Lawn was that every little touch had been taken care of. The cool summer vibe décor and seating options ranged from sun beds and couches to tables and chairs while the colourful flower backdrop and astroturfed floor made the tiered deck come alive with vibrant colour and a party atmosphere overlooking the best view in the stadium.

Quality Australian wines and beers were part of the bar service while switched on staff supplied an endless array of gourmet food over the course of the day which included a delicious and diverse menu of cucumber sandwiches, sliders, beef croquettes, vegan salads and fish and chips. Each table also included a container of lollies and it was nice to see random strangers interacting with each other and making new friends while passing around these sweets over the course of the day.

View image on TwitterView image on TwitterView image on Twitter
 The Lawn also featured a roving Polaroid camera photographer, an Instagram filter, photo opportunities with a cricket big bat as well as social games for people to play like Jenga all while still watching the cricket.  The little touches were evident from the funky straws, re-usable cups and free visors being handed out to the coasters, large umbrellas and hosts who were going out of their way to ensure fans were getting the most out of the experience. Furthermore, as the sun went down, blankets were even brought out for those starting to feel the cold while staff came around again with ice creams.

The Lawn was a truly memorable fan experience and spectacularly well-presented entertainment space from Cricket Australia, TLA Australia and the MCG that will no doubt continue to provide fans with a chilled and relaxed vibe to take in the cricket while also seeing brands falling over themselves to sponsor this next summer.

2017 AFLGF and NRLGF Fan Engagement/Experience Overview

With the 2017 AFL (Adelaide Crows Vs. Richmond Tigers) and NRL (Melbourne Storm Vs. North Queensland Cowboys) grand finals happening in Melbourne and Sydney this weekend respectively here’s a quick snapshot of what fans can look forward to in the lead up and on the day at both of these major Australian sporting events. 

AFL

Starting with the AFL and the league has done a tremendous job down in Yarra Park outside the MCG with the massive free AFL Footy Festival which has been put on for big and small Aussie Rules fans. Featuring a fan engagement extravaganza of authentic sponsor activations, photo opportunities and giveaways, the free footy festival is a young fans paradise.

The focus on fan engagement for kids here is impressive with the AFL Rookie Passport standing out along with the ‘Dunkinator’, ‘Tower of Torp’ and countless skills drills workshops involving the Sherrin footies bouncing all over the park. The new UberEATS partnership allows fans to skip the queues at an exclusive VIP area while there’s loads of gourmet F&B offerings from local food trucks like Biggie Smalls and Gelato Messina. If you’re in Melbourne it’s well worth getting down here to check it all out and take in the AFL Grand Final atmosphere.

Doughnut Time has some special Dustin Martin and Tex Walker styled doughnuts for fans to try while there are endless photo opportunities, bars and food stands that deserve a look in. This is one impressive set up outside the G!

Here’s a walk through of the event I did on Wednesday when it first opened. 

Uber is also giving fans in Melbourne $20 in free credit (with no catches) to enable them to get to or from the game at the MCG. There is also a dedicated Uber pick up and drop off zone outside the MCG on Clarendon Street where fans will no doubt be given a code to wait for their driver to arrive as has been the case with my experiences outside NBA and NFL venues with Uber partnerships. The Melbourne free tram zone has also been extended to allow fans more access to get to and from the venue for a cheaper price and relieve congestion. 

The Adelaide Crows have held an open training session and also updated their impressive club app to include ‘Facepaint’ which allows fans to paint their faces within the app. 

The Richmond Tigers have also put on a live site on Saturday for fans without AFL Grand Final tickets but this is sure to sell out. 

My tip: Adelaide Crows by 26.

 

NRL

The NRL put on a fan fest on Thursday for rugby league fans at Luna Park which featured rides, player appearances and a family zone. Fans were able to grab some photos with players, see the grand final teams be presented and see all the mascots in a mascot parade. 

At Sydney’s ANZ Stadium on Sunday fans are able to secure a free cap from sponsor 47 Brand who are giving away 60,000 free caps with the NRL and NRLGF logo on them to fans. The venue is also giving fans the chance to grab a special limited edition grand final cup inside the stadium too but no doubt these and the caps will go quickly. 

The Storm and Cowboys each have grand finals tees which fans can buy while Storm fans can go on a cruise and to get to the game which sounds like a fun idea out on the Sydney harbour. Fans also get free transport included with their ticket to the match. 

NRL fans have the chance to be picked up in a Golden Holden by booking with Uber for their ride to ANZ Stadium on Sunday while the Cowboys held an open training session and put on a grand final parade in Townsville to send the team off. 

My tip: North Queensland Cowboys by 8.

FREE Resource: 200+ Fan Engagement Ideas For Stadiums And Teams

Hi, 

I’m talking all things fan engagement and women in sport at the MCG on Tuesday 15th November for the CHAMPIONING WOMEN IN SPORT conference and have put together a helpful flyer to hand out to delegates on the day that lists over 200 creative and fun fan engagement ideas.

While it doesn’t compare to a free rally towel, flag, magnet schedule or t-shirt, I can’t just give a fun motivational speech at a fan engagement conference without having guests take home a free giveaway! 

The high res PDF print version is available below if you’d like to print it out as well.

Fan Engagement Activations

It’s always nice hearing from sports business professionals from England and the US to Russia and Australia and everywhere else in between who find both my Fan Engagement Pinterest site and these resources helpful so please touch base if you would like any more information regarding these ideas and I’ll be happy to assist you. 

I’m available for consulting and conference talks and always keen to hear what teams and stadiums are doing in this space so feel free to get in touch via MrBlairHughes@gmail.com or @MrBlairHughes on Twitter. 

Thanks and have a good week.  

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

Fan Engagement Ideas For Stadiums And Teams

 

200 Fan Engagement Activations

2016 NRL and AFL Grand Final Fan Engagement Overview

It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively.

With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a world class fan experience at each stadium and online. 

While Melbourne’s MCG plays host to the Western Bulldogs versus the Sydney Swans in the AFL, Sydney’s ANZ Stadium will see Melbourne Storm take on the Cronulla Sharks in the NRL. 

Twitter has already jumped in to add special Grand Final emoji’s for both the #NRLGF and #AFLGF as well as the teams.

Twitter GF Emoji's

Twitter GF Emoji’s

AFL Grand Final 2016

Taking a look at the AFL first and that code will be holding the Foxtel AFL Footy Festival in Yarra Park outside Gate 3 of the MCG. The free festival will be showcasing the best of what Melbourne has to offer in food, music, movies, and of course, footy.

The event is open to the general public and will be running for four days from Wednesday, September 28 until Grand Final day, Saturday, October 1.

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

The AFL Live Site has 20+ activities on offer for fans over the four days with plenty of photo opportunities for those lasting memorable moments. Here is the full list:

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

*Update 28/9/16

I’ve just been through the AFL Footy Festival site and it is spectacular. From 30+ sponsor led fan engagement activation stands to gourmet food and drink this place has everything fans young and old could want in the lead up to the Grand Final. Pics below. 

A tradition on grand final eve, the AFL Grand Final Parade provides a chance for supporters of all ages to see the players taking part in the 2016 Toyota AFL Grand Final. Marching bands and roving entertainers will join the cavalcade of Toyota HiLuxes parading the Grand Final teams, from the Old Treasury Building to the Live Site at Yarra Park at the MCG on Melbourne’s public holiday Friday 30th September from 12-1pm.

AFL Grand Final Parade

AFL Grand Final Parade

Showcasing gourmet food options at sporting events is all part of the new wave of stadium advancements and the Lifestyle Taste of Footy event will be sure to showcase some of Melbourne’s best food options. With gourmet kebabs from Biggie Smalls Kebabs and Mexican fare from Lady Carolina to the yummy fries of King of Spuds and modern Japanese flavours of Tokyo Tina there is sure to be an option for every tastebud at this AFL footy food festival.

Screen Shot 2016-09-22 at 12.58.51 pm

Tokyo Tina

Tokyo Tina

King Of Spuds

King Of Spuds

Lady Carolina

Lady Carolina

Biggie Smalls

Biggie Smalls

Adding to the AFL Grand Final fan experience is the AFL Kids Zone which will include a range of activities for young AFL fans including the ever popular Woolworths AFL Playground, AFL Bounce, Ben 10 Drone Zone and NAB lounge.

AFL Kids Zone

AFL Kids Zone

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

The kids zone at the AFL Footy Festival also includes the Presto Movies at the MCG which will include a free public screening of the popular film Minions.

AFL Movie Day

AFL Movie Day

To keep fans connected, Telstra is also providing free wi-fi hotspots throughout the Foxtel Footy festival. Fans can connect to the ‘Free Telstra Wi-Fi’ when they arrive and share their photos and videos from each day of the event.

The AFL Grand Final Eve Party featuring Australian hip hop supremo Illy is a free gig for fans at Yarra Park on September 30.

AFL Grand Final Eve Gig

AFL Grand Final Eve Gig

To get fans to the MCG on Grand Final day, Public Transport Victoria are putting on extra services and extending the free tram from the CBD to the MCG. More on the free transport here: MCG Public Transport

PTV

PTV

 

Sydney Swans

As for the teams, Sydney are holding an open training session at the SCG on Monday while galvanising their fans passion together under their #AFLGF hashtag of #ProudlySydney. Fans can also pick up their special Swans Grand Final tee’s as well.

The Swans Finals Hub has all the information fans needs to have an exceptional fan experience at the MCG and features a page where fans can leave their Fan Mail to support the team.

The Swans App also features lots of exclusive content for fans to engage with on Grand Final day including:

– LIVE scores and team/player stats direct to your device
– Player profiles for every current player
– Video on Demand allows you to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from your club
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Team Stats including disposals, kicks, handballs, and more
– Player Stats including goals, behinds and Fantasy points, plus their season averages
– Follow your club via the official Twitter feed
– Visit the Swanshop
– Book tickets to any match

Swans Finals Hub

Swans Finals Hub

Swans Open Training Session

Swans Open Training Session

Sydney Swans GF tee

Sydney Swans GF tee

Swans Fan Letters

Swans Fan Letters

The Swans are calling on fans to get behind their ‘Proudly Sydney‘ campaign and asking them to change their profile pics on Facebook to support the team while also having a Live Site for the Grand Final in Sydney on Saturday. 

Proudly Sydney

Proudly Sydney

Proudly Sydney

Proudly Sydney

Swans Live Site

Swans Live Site

Western Bulldogs

The Western Bulldogs have plenty on for fans as well with their AFL Grand Final Live Site at Whitten Oval, their Fans MVP Vote and an open training session on Tuesday featuring a host of activities.

Quality content such as the Dogs CartoonKidszone Healthy Eating Tips and their The Pack kids activities are also sure to excite fans young and old in the lead up to the grand final.

Bulldogs AFL GF Hub

Bulldogs AFL GF Hub

Bulldogs Live Site

Bulldogs Live Site

Bulldogs GF merch

Bulldogs GF merch

Live Site

Live Site

Dogs Cartoon

Dogs Cartoon

Dogs Open Training

Dogs Open Training

The Pack

The Pack

The Pack

The Pack

The Pack Colouring Page

The Pack Colouring Page

The Bulldogs app features a heap of fan content such as:

– LIVE scores and stats for every game of the 2016 AFL Toyota Premiership Season
– Refreshed Match Centre, including new team and player stats, and in-game video highlights
– New Team Stats section showing how the club shapes up against competition averages
– Improved Player profiles with additional stats and player information
– Video on Demand to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from the club
– Player profiles for every current player, including bio, related articles and video, and season stats
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Alerts to your phone for club news, team announcements and match starts
– Team song audio and lyrics
– Fans’ MVP
– Follow your club via the official Twitter feed
– Visit the Bulldogs Shop
– Book tickets to any match

WB App

WB App

On the Sunday after the AFL Grand Final (Sunday October 2nd, 2016) the Melbourne Cricket Ground is opening the doors to the public for the annual ‘MCG Open Day‘ where sports fans can have fun on the field as well as participate in the following activities:

-Relive your favourite sporting moments on the hallowed turf of the MCG with kick-to-kick with family and friends.
-Kids can participate in free cricket clinics courtesy of the Melbourne Stars.
-Create your own Grand Final celebration and have your photo taken with the 2016 replica AFL premiership cup (at the reduced cost of $5 per photo if you pre-registered).
-Bask in the glory of the Cricket World Cup and the Women’s Ashes Trophy.
-Don’t miss our Frozen stage shows which will take place throughout the day. You can even take a photo with Elsa, Anna and Olaf!
-Explore the inner sanctum of the MCG, from the player change rooms and cricket viewing rooms to the MCC Library and The Long Room.
-Visit the National Sports Museum at a discounted cost (only $5).
-See, hold and take photos with a variety of amazing animals at our petting zoo
-Kids can enjoy free pony rides from 11am-3pm
-Enjoy traditional footy fare – from meat pies and hot chips, to salad and sushi at family friendly prices. Don’t miss out on the Kids meal deal!
-Free face painting.
-Roaming entertainment.

MCG Open Day 2016

MCG Open Day 2016

 

National Rugby League 2016 Grand Final

The NRL is hosting a free NRL Grand Final Fan Day on Thursday 29th September at the Sydney Opera House Forecourt in Sydney which will include the following fan activations and activities:

– Virtual kick

– Kids entertainment and activities

– Player signing sessions and photo opportunities

– Team mascots

– Live entertainment

– Photo opportunities with a life size NRL Trophy

NRL Grand Final Fan Day

NRL Grand Final Fan Day

NRL Fan Day

NRL Fan Day

On Grand Final day, Sydney’s ANZ Stadium will be hosting an array of activities for fans close by in Cathy Freeman Park which will include:

– A massive pre-game Grand Final party will kick off from 11am on Sunday.

– Loads of live entertainment and gourmet food and drink options.

Megastar Keith Urban will perform LIVE pre-game as part of an electrifying build-up to the NRL Grand Final. The chart-topping ARIA and Grammy Award winner will bring home the pre-game show following a performance by multiple Grammy Award-winner Richie Sambora, a founding member of Bon Jovi, who will be joined by Australia’s own guitar goddess Orianthi.

Melbourne Storm

Melbourne are holding an Open Training Session this week for fans.

Open Training Session

Open Training Session

Melbourne through sponsor Tiger Air are offering fans 5% off their flights to the Grand Final while their app is a must download ahead of the final match of the season on Sunday and includes:

– A brand new design theme and layout optimised for the iPhone 6;
– Access to the latest team News, Videos and Photo Galleries;
– 2016 Telstra Premiership Draw and Fixtures presented in a round or calendar format;
– Ladder for the Telstra Premiership and Holden Cup;
– Full squad list with Player Profiles;
– Push Notifications to keep you updated at all times with breaking news, score alerts and match updates;
– Integrated Twitter feeds from the official team and player accounts; and
– Access to all team related sites, including Membership, Merchandise Store, Ticketing, Events Calendar and many more!

Storm

Storm

Storm App

Storm App

Cronulla Sharks

The Sharks Finals Hub has all the information that fans need to know for the big day with merch, game notes and interviews while the team are encouraging fans to use the hashtag #WhyNotUs to get them psyched up for the game.

Cronulla are hosting a fan day on Tuesday.

Cronulla Fan Day

Cronulla Fan Day

Sharks Social

Sharks Social

Sharks Fan Day

Sharks Fan Day

A pop up shop will help fans gear up for match day while they have also put together a Sharks Spotify playlist for fans to dance to ahead of the big match. You can listen in here to the Cronulla Sharks NRL Playlist.

#WhyNotUs

#WhyNotUs

Sharks Grand Final Hub

Sharks Grand Final Hub

Sharks Pop Up Shop

Sharks Pop Up Shop

Sharks Playlist

Sharks Playlist

 

Cronulla Sharks Playlist

Cronulla Sharks Playlist

 Sharks fans are able to get their hands on official Grand Final shirts 

Cronulla Sharks shirts

Cronulla Sharks shirts

There are sure to be even more activations,  content and activities for fans of both codes and teams which are set to excite and engage sports fans this weekend and showcase the best in fan engagement from both codes. 

Note: I’ll be adding in more pictures and updates as they come in across the teams social streams and websites as well as pictures of the AFL Footy Festival in Melbourne which I’ll be checking out on Wednesday. 

 

Team by Team: 2016 AFL Fan Engagement and Fan Experience Activations

AFL Fan Engagement 2016

AFL Fan Engagement 2016

The 2016 AFL season get’s underway this Thursday night at the MCG with the Richmond Tigers taking on the Carlton Blues in what will be one of 207  hotly anticipated Aussie Rules matches played across the country.

Fans will be excited for the footy happening on the field but what else can they look forward to in terms of the fan experience both inside the stadium and while their online at home, in another state or country, on a mobile or tablet or even with their own virtual reality headset?

Just like I posted a couple of weeks back ahead of the start of the 2016 NRL season (See here: Club by Club: 2016 NRL Fan Engagement and Fan Experience Activations), this AFL club by club fan engagement recap will examine what each of the 18 teams are doing for their fans to drive deeper connections, engage their sponsors with their fans and shine a light on how these teams are listening to their fans.

Disclaimer: All of these team fan engagement activations and fan experience ideas have been sourced from the club’s social media pages and team websites, therefore there may be a great idea which I’ve missed. In this case please reach out to me on Twitter at @MrBlairHughes and I’ll update the article.

Adelaide Crows

The Crows held their season launch on Friday at Adelaide Oval and online offer fans the chance to participate in AFC Quizzes.

Adelaide also have a fan jet called Crows Jet that can fly fans interstate to matches as well as their own Crows Match Day Lottery.

Fans were also given the opportunity to be the ’19th man’ (although why not woman too?) in the team photo.

Crows Jet

Crows Jet

Crows Quizzes

Crows Quizzes

Crows Season Launch

Crows Season Launch

Adelaide Be The 19th Man

Adelaide Be The 19th Man

Crows Lottery

Crows Lottery

 

Brisbane Lions

The Lions have a wealth of fan engagement happening in 2016 and it probably a bit easier for them with their own ground as they can make full use of front Stanley Street area of The Gabba for their Lion Park fan zone.

Brisbane offer fans the opportunity to share their member stories in their Your Club, Your Stories online portal, include behind the scenes shots with their Snapchat account, produce weekly member only online TV Recovery Reports and Training Resources as well as offer healthy eating insights from player Daniel Rich with his Richie’s Recipes.

The Lions through sponsor Hyundai offer Game Day Parking incentives for fans and the member’s only area Hyundai Terrace, the ability to Train with the team, downloadable season calendars and wallpapers as well as free on field Kick to Kick fun after the final siren which enables kids to have a kick of the Sherrin at the end of the game.

The Lions have not forgotten about their female fans as well as their hugely successful Women of the Pride group continues to go from strength to strength in engaging their female fan base.

Lions members can participate in the members road trip for the Geelong match.

Fans can also get their name up on the Member’s Wall at The Gabba for home games as well as cast their vote in the Hall of Fame jersey.

The Lions recently held a Family Fun Day and in partnership with the Brisbane Roar A-League team also offered a creative collaboration which saw the chance for 5000 A-League fans to come to a Lions AFL game and they in turn returned the favour and let 5000 AFL fans head along to one of the Brisbane Roar’s games across town. Read more here on this: Brisbane Roar, Brisbane Lions announce ticket deal

Brisbane Lions 'Richy's Recipes'

Brisbane Lions ‘Richy’s Recipes’

Members Road Trip

Members Road Trip

Lion Park

Lion Park

The Hyundai Terrace- Lions

The Hyundai Terrace- Lions

Train with the Lions

Train with the Lions

Park Inside 50- Lions

Park Inside 50- Lions

Brisbane Lions

Brisbane Lions

Lions Snapchat

Lions Snapchat

Brisbane Lions

Brisbane Lions

Brisbane Lions Members Wall

Brisbane Lions Members Wall

Lions Vote for Hall of Fame Guernsey

Lions Vote for Hall of Fame Guernsey

Lions App

Lions App

Brisbane Lions - Lion Park

Brisbane Lions – Lion Park

Brisbane Lions- Your Stories

Brisbane Lions- Your Stories

Lions Kick to Kick

Lions Kick to Kick

 

Carlton Blues

The Blues push the boundaries and offer fans some unique fan engagement from their player Music Playlists, Blues Museum Blueseum and Carlton Wine Club to their Member’s Stories portal and Ikon Park Carlton Ghost Tours.

The Blues have held a family day, host regular open training sessions, let members names be on their jersey, gave away free posters at a recent family day, let members in for free at the NAB Challenge games, meet the players for signing sessions and even ran an exclusive members opportunity where fans could win heaps of prizes as a different player’s locker revealed new information each day in the lead up to the new season.

The Blues The Journey: Inside the reset of a football club documentary was a great watch for fans of any club to view.

The Journey: Inside the reset of a football club

The Journey
The Journey:
Inside the reset of a football club

Carlton also engage their fans with exclusive on demand audio through their audioBoom channel that features press conferences, radio interviews and raw behind the scenes sounds. As part of their Blues Wall of Fame at Ikon Park the club have installed a beautifully tiled wall of famous players and moment which each have a QR Code that links back to an audioBoom post therefore meaning that a fan can come out to the club and use their phone to interact with the feature while also hearing interesting insights and sounds from that era as they walk along.

Blues News audioBoom

Blues News audioBoom

Carlton Wall of Fame

Carlton Wall of Fame

Carlton

Carlton

Carlton Blues

Carlton Blues

Carlton

Carlton

Carlton

Carlton

Carlton Locker Room Fan Giveaways

Carlton Locker Room Fan Giveaways

Blues Open Training

Blues Open Training

Carlton

Carlton

Meet The Players- Carlton

Meet The Players- Carlton

Carlton MOG Playlist

Carlton MOG Playlist

Carlton- Member Stories

Carlton- Member Stories

Blues Wine Club

Blues Wine Club

Carlton Ghost Tours

Carlton Ghost Tours

Blues Player Playlist

Blues Player Playlist

 

Collingwood Magpies

The Magpies have a host of fun things for fans from their special match day deals and special day deals to their family fun run and walk event and even their Collingwood Cartoon.

Collingwood have run an intra club match, host regular training sessions, have the opportunity for a coach to win an ultimate coaching experience with Nathan Buckley’s staff and have their Magpie Army as well that engages fans across the globe.

There’s plenty to look forward to for Magpie’s fans as this article ‘AFL clubs fear a costly ‘contest’ in match-day experience’ points out that ‘Collingwood president Eddie McGuire bemoaned a “sterile” atmosphere at matches last season, prompting the Magpies to revamp their cheer squad, which will now span three bays at the MCG. The Pies will also have sausage sizzles at their Olympic Park home ground before the match, with fans able to march to the MCG together.’

Collingwood's Magpie Army

Collingwood’s Magpie Army

Collingwood Magpies

Collingwood Magpies

Collingwood Magpies

Collingwood Magpies

Collingwood Magpies

Collingwood Magpies

Collingwood Family Fun Run and Walk

Collingwood Family Fun Run and Walk

Collingwood Cartoon

Collingwood Cartoon

Collingwood Open Training

Collingwood Open Training

Essendon Bombers

The Bombers have some exciting multicultural fan engagement happening at the club with their unique Embracing India Indian supporters hub on their website.

Essendon will play a country game against Geelong this year and have also featured this in their country portal on their home page. Essendon Country Hub

The Bombers players and staff have even been out to members homes to present them with their 2016 memberships which is always a nice touch and puts an unexpected smile on fans faces.

Essendon are just one of a number of teams who have seen the rise in podcasting and have jumped on this hugely popular media to engage with their fans. Their Lloyd’s Lowdown is a very successful podcast that amongst other audio like pressers, match sounds and interviews with players and fans has seen the club generate over 1M listens. Listen to Lloyd’s Lowdown here:

Bombers fans are being encouraged to wave their jackets at key moments of the 2016 season in an effort to get the crowd pumped up and as a homage to the famous Kevin Sheedy jacket waving moment. Skip to 3.44 here to view that classic AFL moment.

Embracing India- Essendon

Embracing India- Essendon

Essendon Surprising Members

Essendon Surprising Members

Essendon Country Fan Engagement

Essendon Country Fan Engagement

Essendon Embracing India Portal

Essendon Embracing India Portal

Fremantle Dockers

Freo have their Digital Docker online magazine, offer fans free fixture Docker’s Wallpapers and have some good deals for members at their home games with seat upgrades throughout the season.

The Dockers also offer a valuable array of educational programs and worksheets in their Welcome to Freo resources to get young fans involved with the club and learn healthy habits and participate in player visits to schools.

Dockers Digital Magazine

Dockers Digital Magazine

Fremantle Dockers

Fremantle Dockers

Fremantle Wallpapers

Fremantle Wallpapers

Welcome to Freo- Kids Worksheets

Welcome to Freo- Kids Worksheets

 

GWS Giants

The Giants G-Man Kids Site is a must view for teams thinking about doing something similar. NRL teams like Parramatta and Souths lead the way here with their kids sites however this is one of the best in the AFL.

GWS fans can download free GWS Wallpapers, vote for their Giants MVP each round,

Their Giants G-Man Kids Zone is also worth a look for what happens on game days at the ground and online.

GWS fans can cast their say in their GWS ‘Your Say’ while the club even held a GWS Hidden Camera Surprise for fans who found a lucky orange ticket.

Giants Wallpapers

Giants Wallpapers

GWS Fan's MVP

GWS Fan’s MVP

Meet G-Man

Meet G-Man

GMAN Wallpaper

GMAN Wallpaper

GWS Wallpapers

GWS Wallpapers

GWS Giants Hidden Camera Surprise

GWS Giants Hidden Camera Surprise

GWS Wallpapers

GWS Wallpapers

GWS G-Man Kids Site

GWS G-Man Kids Site

GWS 'Your Say'

GWS ‘Your Say’

Geelong Cats

Geelong are on Snapchat, have held a family fun day and have allowed fans the chance to be in the team photo. 

Their HALF CAT’S TELSTRA ALLSTARS TEAM enabled junior fans to be in a run on team at the family day. 

Geelong Snapchat

Geelong Snapchat

Geelong Family Day

Geelong Family Day

Geelong Photo

Geelong Photo

 

 

Gold Coast Suns

Gold Coast let fans be in the team photo, host a TV show for members called Sun Burnt, held a family day at their home base in Metricon Stadium, offer VIP match day experiences and held an open training session on a Gold Coast beach for fans.

The team are calling on fans to have their pictures featured on their giant Suns social wall and in good news for fans who like to stay connected at the stadium, Metricon Stadium has just announced details regarding free Wi-Fi in the ground for fans on match days. Read more about that here: Metricon Stadium completes Wi-Fi roll out.

The Suns fan zone is one of the best in the country in any sport and needs to be seen by other sports fans to understand it’s excellence and best practice in providing a unique fan experience. From their football paddock, giveaways and live stage with bands to members bars, abundance of social media picture opportunities and gourmet food options the Suns fan engagement is top notch. I have attached some pictures from when I visited in 2014 and 2015 and hope to be back this year to see how it has improved.

GC Suns

GC Suns

GC Suns

GC Suns

Be in the Suns Team Photo

Be in the Suns Team Photo

GC Suns Open Day

GC Suns Open Day

Open Beach Training with The GC Suns

Open Beach Training with The GC Suns

GC Suns Social Wall

GC Suns Social Wall

 

Suns Fan Engagement

Suns Fan Engagement

Hawthorn Hawks

The Hawks Humans of Hawthorn is a great take on the popular Humans of New York while fans can also fly the flag at Hawks home games in 2016 with their Fly The Hawks Flag campaign.

Hawthorn’s ‘Call It’ App allows fans to participate in the action on their second screen with other fans while fans can also join up to the club tipping comp.

Instead of having a typical family day, Hawthorn have opted for a Night Market event complete with food trucks which is a nice change. More on that here Hawks Family Night Market

The Hawks are also letting fans design their alternative jersey for 2016 with details found here Design our alternate guernsey

Hawthorn Hawks Humans of Hawthorn

Hawthorn Hawks Humans of Hawthorn

Hawthorn 'Fly The Flag'

Hawthorn ‘Fly The Flag’

Hawks Tipping

Hawks Tipping

Hawks Night Market

Hawks Night Market

Design the Hawks Alternative Jersey

Design the Hawks Alternative Jersey

Design the Hawks Alternative Jersey

Design the Hawks Alternative Jersey

Hawks App

Hawks App

 

Melbourne Demons

Melbourne have a wealth of fan engagement happening this year from their Kids Deezone which features a section where young fans can submit a book review, play footy shuffle and participate in other activities.

The Dees Women’s Team section is a showcase of what is happening to engage supporters for the games that the women play this year leading into the new national competition while the Pledge Per Win is a way for fans to contribute a sum of cash after every win that directly helps the club.

Melbourne also have free Wallpapers for fans, held a family footy festival, allowed fans to be in the team photo and host open training and signing sessions for fans as added bonuses.

DeeZone

DeeZone

Melbourne Demons

Melbourne Demons

Book Review- MFC

Book Review- MFC

Demons Family Day

Demons Family Day

Melbourne Open Training

Melbourne Open Training

Melbourne Festival of Football

Melbourne Festival of Football

Melbourne Demons

Melbourne Demons

Demons 'Meet The Players'

Demons ‘Meet The Players’

Melbourne Family Day

Melbourne Family Day

Melbourne Wallpapers

Melbourne Wallpapers

Melbourne Pledge Per Win

Melbourne Pledge Per Win

North Melbourne Kangaroos

The Roo’s digital presence is quite engaging as they do all the regular social stuff however also have a Gif’s section that is a nice touch.

Along with this, North also offer fans the chance to participate in club Quizzes, held a big family fan day and have also released a special retro jersey as seen below.

NMFC Gifs

NMFC Gifs

NMFC Family Day

NMFC Family Day

NMFC Retro Gunerseys

NMFC Retro Gunerseys

NMFC Quizzes

NMFC Quizzes

Port Adelaide Power

Port have released a special retro jersey from their first season for fans. 

PAFC Retro Guernsey

PAFC Retro Guernsey

The rendition by PAFC fans of INXS’s classic tune ‘Never Tear Us Apart’ at home games at the Adelaide Oval is probably one of the greatest sights by any sporting team in Australia right now and needs to be seen in person (I hope to get over this year for a match) This collaborative fan sing along from Port fans has become a stand out anthem at games. Watch it here now

Port Adelaide have also held open training days and have exclusive member benefits with their PAFC App

PAFC Open Training Session

PAFC Open Training Session

PAFC App

PAFC App

Richmond Tigers

The Tigers offer fans a superb match day fan experience with music performances and the new addition in 2016 of being able to control and access around one kilometre of LED signage plus the big screens at key periods on match days.

Tigers fans can get their hands on free Tigers Wallpapers and young fans can be the 2016 Tiger Cub.

Richmond Fan Engagement

Richmond Fan Engagement

Richmond Tigers

Richmond Tigers

St Kilda Saints

The Saints are utilising Snapchat in 2016 to provide fans with AAA footage and pics from behind the scenes on match days and throughout the week.

St Kilda also held a family day and a jersey presentation and have much more to come in 2016 by the looks of things.

Saints on Snapchat

Saints on Snapchat

St Kilda Jumper Presentation

St Kilda Jumper Presentation

Sydney Swans

The Swans fan engagement is world class best practice and offers fans exceptional Match Day fan experiences.

Young fans can be the team reporter with the Red Rookie Reporter while the women’s L@SS ‘Ladies of Sydney Swans’ is a great way for female fans to get closer to the game and team.

Fans can catch a ride for free to the game thanks to this Be Driven To Match Day bit of fan engagement from sponsor Volkswagen.

Swans fans can hear from the players directly with their Swans Player Blogs while also getting pumped up at games and getting involved with the #HCFGOSWANS social call to arms.

The Rainbow Swans LGBTI group is also a brilliant way that the Swans are showing how inclusive they are to all fans which in 2016 is brilliant to see from a major sporting team in Australia.

 

160209VWheader

Swans Red Rookie

Swans Red Rookie

Rainbow Swans LGBTI Fan Group

Rainbow Swans LGBTI Fan Group

Rainbow Swans

Swans

Swans

Sydney Swans

Sydney Swans

Sydney Swans- Lift to the Game

Sydney Swans- Lift to the Game

L@SS Swans

L@SS Swans

Swans Player Blogs

Swans Player Blogs

Sydney Swans Fan Engagement

Sydney Swans Fan Engagement

West Coast Eagles

The Eagles run fun fan WCE Competitions throughout the season, produce interesting audio with their EAGLES FM digital audio channel, hold regular Open Training Days

The Eagles FREE zone offers an array of fan benefits as seen below while the Global Eagle global fan zone means Eagles fans all over the world can engage with each other and the team. 

The Eagles have held a family fun day and have also released a 30th anniversary guernsey for fans in 2016. 

WC Eagles

WC Eagles

Eagles Fan Day

Eagles Fan Day

WCE 30th Anniversary Guernsey

WCE 30th Anniversary Guernsey

WC Eagles Fan Fair

WC Eagles Fan Fair

WC Eagles Fan Engagement

WC Eagles Fan Engagement

West Coast Eagles 'Global Eagle'

West Coast Eagles ‘Global Eagle’

WCE 'Rick's Fun Stuff'

WCE ‘Rick’s Fun Stuff’

Western Bulldogs 

The Doggies offer fans a weekly Bulldogs Cartoon, a special ‘Ask a Bulldog’ segment, information and ways for fans to get involved with their Bulldogs Women’s Team as well as ways for men to look after their health with their men’s health focused Sons of the West program. 

Young Western Bulldogs fans can learn healthy eating tips in their online Bulldogs kids zone called ‘The Pack’ and also participate in reading challenges with the Bulldogs Reading Program. More on The Pack can be found by following the links. 

Bulldogs fans have been able to go to interstate open training days while junior fans can be the ‘Pup Press Reporter’ for each game and also participate in a junior member training session with a player. 

Bulldogs Cartoon

Bulldogs Cartoon

Bulldogs Women's Team

Bulldogs Women’s Team

Bulldogs 'The Pack'

Bulldogs ‘The Pack’

Bulldogs Kids Zone

Bulldogs Kids Zone

Western Bulldogs Open Training

Western Bulldogs Open Training

Western Bulldogs Pups Press

Western Bulldogs Pups Press

Bulldogs Junior Member Clinic

Bulldogs Junior Member Clinic

Fan Engagement 2015 Year In Review: 101 Global Fan Engagement Activations

What a year 2015 has been for fan engagement in the sports business.

From digital delights to giveaways galore 2015 has seen some outstanding fan engagement activations from across the globe. With innovative and fan first ideas ranging from the areas of ticketing, virtual reality, merchandise and food to iBeacon’s, fitness and 3D printing, clubs and stadiums have been working hard to listen and increase the emotional loyalty amongst fans and drive deeper connections through storytelling between all parties. 

As a passionate fan engagement and sports fan, I wanted to highlight the impressive work that has been produced in 2015 by putting together a brief (ok it’s pretty extensive actually) summary of some of the best global fan engagement ideas from this year and shine a light on the hard working marketing, digital and fan engagement teams who do so much for their members and fans across the world.

This is in no particular order and is by no means the definitive list of the ‘best in fan engagement’ from this year however it should be viewed as a launch pad for a discussion about what else was brilliant in fan engagement from 2015.

Please feel free to share your thoughts on anything I’ve missed and I’ll add them to my 2800+ fan engagement Pinterest board here: Blair’s Fan Engagement Ideas Pinterest Board

Finally, a big thank you to all of my sports business and fan engagement followers and colleagues who constantly share ideas. 

Without further delay, let’s get started.  

1. The LA Dodgers always have some of the best fan giveaways with this year’s including a Hispanic heritage night, social media night ‘Back to the Future’ Movie night and Running night, Pups at the Park as well as giveaways that included fans getting their hands on one of 10,000 free yoga mats at Dodger Stadium.

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

LA Dodgers

2. As part of NRL Grand Final week the NRL hosted an epic fan zone called NRL Nation at Darling Harbour in Sydney. The site featured digital activations, signing sessions, photo opportunities and much more. NRL Nation

NRL Nation

NRL Nation

NRL Nation

NRL Nation

3. The 49er’s created an interesting ’Ninerfier’ contraption in conjunction with Levi’s that saw fans get ’Ninerfied’ before heading into Levi’s Stadium. The team also gave out free shirts on the opening game day, launched their Twitter vending machine and kept evolving the fan experience with their app that features loyalty rewards as part of the Faithful 49 and also shows you the fastest moving toilet lines! Faithful 49

49ers/ Levis Stadium

49ers/ Levis Stadium

49ers/ Levis Stadium

49ers/ Levis Stadium

49ers

49ers

49ers/ Levis Stadium

49ers/ Levis Stadium

49ers/ Levis Stadium

49ers/ Levis Stadium

4. Super Rugby team Western Force held a ‘Superhero Saturday’ themed event which let fans in for free if they wore a superhero costume. Super Hero Saturday

Western Force

Western Force

5. Sporting Kansas City allowed fans to pass around their US Open Cup trophy through the whole crowd at Sporting Park for their MLS game in October.

Sporting Kansas City

Sporting Kansas City

6. Melbourne Storm gave fans the chance to have their name on the team banner and win seat upgrades on the centre line in a private bar. Furthermore Melbourne also let young fans engage in a junior reporter type activation. The Storm also led the way in increasing loyalty among their members with their Lightning Rewards program. More on this here Lightning Rewards

Melbourne Storm

Melbourne Storm

Melbourne Storm

Melbourne Storm

Melbourne Storm

Melbourne Storm

7. Ronda Rousey had a cool activation called #WalkoutWithRonda for the UFC fight against Holly Holm in Melbourne, Australia.

Ronda Rousey UFC

Ronda Rousey UFC

8. The Brisbane Broncos held a live video signing of a new player. Brisbane Broncos contract signing

Brisbane Broncos

Brisbane Broncos

9. The Seattle Sounders march to CenturyLink Field is a fan engagement masterpiece that needs to be experienced and continues to grow every MLS season.

Seattle Sounders

Seattle Sounders

10. Carlton Blues used audioBoom’s recording widget to have fans record in their message of thanks to retiring player Chris Judd. The Blues also used audioBoom to record over 100 short audio biographies of club legends and then put these into QR codes around the club house on colourful plaques to encourage fans to visit the club and use their phones to access this special historical team content. 

Carlton also held a 90’s themed game to commemorate the 1995 Grand Final win and they even dropped everything in the club shop by 19.95%. Furthermore their ‘bongo cam’ which sees fans play the bongos on the imaginary drums was a good laugh while the Virgin Australia activation which saw a virtual plane fly around the outside fence was also impressive as it saw a whole row of fans pick up a free return flight to the US. 

Carlton Blues

Carlton Blues

Carlton Blues

Carlton Blues

 

Carlton Blues

Carlton Blues

Carlton Blues

Carlton Blues

11. Boston Celtics featured a game called ’Shot in the Dark’ that had a fan blindfolded while shooting at the hoops for a prize at the TD Garden.

Boston Celtics

Boston Celtics

Boston Celtics

Boston Celtics

12. Western Australian AFL teams Fremantle Dockers and West Coast Eagles held good fan engagement initiatives such as the #FlyTheFlag and #TheWestIsFinals that had fans participating on social media.

West Coast Eagles

West Coast Eagles

Fremantle Dockers

Fremantle Dockers

13. The 2015 Rugby World Cup saw over half a million fans come into the 15 fan zones around England. RWC Fan Zones

Rugby World Cup 2015

Rugby World Cup 2015

Rugby World Cup 2015

Rugby World Cup 2015

14. Cricket Australia and beer company VB teamed up to call on fans to earn a place in the Australian cricket team by having their name on the jersey. Fans are able to nominate the person who has inspired them to work hard and take action. The most inspiring stories will win their nominee’s name on the shirt of an Australian cricket player for the VB ODI series this summer. VB promotion

Cricket Australia/ VB

Cricket Australia/ VB

Cricket Australia/ VB

Cricket Australia/ VB

15. New fan zones from Sunderland, Chelsea and West Bromich Albion all gave their respective fans extra value on Premier League game days.  

Chelsea FC Stamford Bridge

Chelsea FC Stamford Bridge

Sunderland AFC

Sunderland AFC

16. The Melbourne Cricket Ground listened to fans and lowered the prices of food and drinks and saw massive rises in consumption. The consumption of hot pies increased by over 130,000 units, chips were up 37% (150,000 additional sales) and salads also went up by over 130%. MCG food prices a big hit with fans

MCG

MCG

17. Pittsburgh Steelers held a women’s training camp. Steelers Women’s Training Camp

Pittsburgh Steelers

Pittsburgh Steelers

18. A-League club Melbourne City streamed real time data and statistics from GPS tracking devices to fans during matches this season by transmitting the information directly to the scoreboard video screen at home matches and made the data available on social media apps and its website. Game data to stream live for Melbourne City football fans

19. The NY Mets let fans had a ‘Beer Passport’ for fans who could sample various New York craft beers at Citi Field.

NY Mets/ Citi Field

NY Mets/ Citi Field

20. EA Sports asked fans of the Australian women’s football team, the Matilda’s to choose the player for the cover of FIFA15. EA Sports Matilda’s

EA Sports/ Matildas

EA Sports/ Matildas

21. Orlando City SC put fans faces in their squad numbers on the back of their jerseys.

Orlando City SC

Orlando City SC

22. Melbourne Demons asked young fans to submit a book review which was an educational bit of fan engagement. Melbourne Demons Book Review

Melbourne Demons

Melbourne Demons

23. The NFL’s Baltimore Raven’s created emoji’s for fans. Raven’s Emoji’s

Baltimore Ravens

Baltimore Ravens

24. The QLD Firebirds ANZ Championship netball team provided free healthy recipes for fans such as nutritious bean burritos and chicken bites.

QLD Firebirds

QLD Firebirds

25. Copa America changed some of Chile’s bus shelters to resemble goals in the lead up to the event.

Copa America

Copa America

26. Sydney’s Allianz Stadium offered free pies to fans who used their mobile food ordering app. Allianz Stadium pie deal

Allianz Stadium

Allianz Stadium

27. While Match.com and MLB.com teamed up in 2014 to give singles another reason to cheer during the season by giving members the opportunity for single baseball fans to connect online, the Atlanta Hawks encouraged fans to use the mobile app Tinder to transform Philips Arena into a premier social networking hub in the NBA as part of their “Swipe Right Night”. Atlanta Hawks Tinder Night

Hawks Tinder Night

Hawks Tinder Night

MLB Singles

MLB Singles

28. The FFA Cup let fans choose the football design for the ball used in the 2016 club competition. Design the Westfield FFA Cup 2016 ball!

FFA Cup

FFA Cup

29. The St Louis Ram’s NFL team created a wellness zone for fans at their stadium complete with football skills drills and healthy nutrition tips. St Louis Rams Wellness Zone

St Louis Rams

St Louis Rams

30. The Central Coast Mariners paid homage to their coastal traditions and history by honouring the Central Coast Life Saving Association with this special jersey for fans. 500km up the road, fellow A-League club the Newcastle Jets did something similar with their Australian Air Force inspired kit for fans. CC Mariners SLS Jersey

CC Mariners

CC Mariners

Newcastle Jets Air Force Jersey

Newcastle Jets Air Force Jersey

31. The NJ Devils held a cross fit workout session for fans at The Prudential Centre ahead of their NHL match.

NJ Devils

NJ Devils

32. The Australian Diamonds wrote fans a sick note pass for fans to give to their employers for the Netball World Cup after their win.

Australian Diamonds

Australian Diamonds

33. The El Paso Chihuahuas held their Wiener Dog Race. I’ll just leave it at that.

34. The Cricket World Cup and Tui teamed up to give fans the chance to win 1M by buying a $30 ‘bullseye’ shirt and money if they caught a six. The $30 shirt, part of the Tui Catch a Million promotion, encouraged cricket fans to purchase the shirt and attempt to cleanly catch a ball for their chance to win up to $1 million. 

Cricket World Cup 2015

Cricket World Cup 2015

35. The Gwinnett Braves let pregnant fans into CoolRay Field for the game and then added that if you went into labour during the game that your child would get a lifetime of free birthday parties from the team. Gwinnett Braves

Gwinnett Braves

Gwinnett Braves

36. The NSW Blues rugby league team had fans names on their jerseys in conjunction with beer company VB.

NSW BLUES

NSW BLUES

37. The San Francisco Giants printed ‘first game’ certificates for fans at AT&T Park.

SF Giants

SF Giants

38. Sydney Swans and ANZ Stadium gave free massages to fans at their AFL games.

Sydney Swans/ ANZ Stadium

Sydney Swans/ ANZ Stadium

39. The NY Islanders held their Beard-A-Thon which is acelebration of the great tradition of the playoff beard. Beard-a-thon® was launched in 2009 and since then, over $3 million has been raised for all participating NHL team charities.

NY Islanders

NY Islanders

40. Richmond Tigers let fans design their own AFL trading card. Richmond Tigers Footy Cards

Richmond Tigers

Richmond Tigers

41. The Rugby World Cup ticket design introduced a Rugby World Cup first as it used augmented reality technology as part of the ticket design to enable fans to engage with the tournament through interactive content. RWC 2015 Augmented Reality App

Rugby World Cup 2015

Rugby World Cup 2015

42. The Australian F1 Grand Prix again produced a fan engagement masterclass with in excess of 100 various activations that fans could participate in. However the one that I enjoyed seeing the most and which cost nothing to facilitate was when the gates to the circuit were opened to the fans who then proceeded to bolt to the finishing line while collecting leftover bits of race car tyre rubber along the way. 

AUS GP F1

AUS GP F1

AUS GP F1

AUS GP F1

43. The 49ers and SAP had a few fun virtual reality activations at Levi’s Stadium that included the ‘Quarterback Challenge’.

49ers/ Levis Stadium

49ers/ Levis Stadium

44. Geelong gave a free jersey away to fans who signed up to a three game Cats AFL membership

Geelong

Geelong

45. Charlton Athletic in London put a couch on their sideline for fans to get up close and personal at the game.

Charlton

Charlton

46. The NRL Bulldogs let fans be the game day photographer and also created a private Instagram account to unveil the 2016 jersey. BULLDOGS USE PRIVATE INSTAGRAM TO LAUNCH 2016 JERSEY

Bulldogs NRL

Bulldogs NRL

Bulldogs

Bulldogs 

47. Chelsea FC and the Netball World Cup’s Australian Diamonds created fan zones that featured digital print out’s of fans with star players as a memorable keepsake. 

Chelsea FC Stamford Bridge

Chelsea FC Stamford Bridge

AUS Diamonds

AUS Diamonds

48. The All Blacks and sponsor AIG created the AIG HAKA 360 that in their words ‘Combining a love of rugby with a passion and commitment to innovation for its customers, AIG is pleased to bring Virtual Reality (VR) innovation to All Blacks fans through our branded Haka 360° campaign. The virtual Haka 360° experience app directly connects fans with dynamic All Blacks content which can be brought to life with the use of VR headsets. Imagine standing on the pitch amongst the All Blacks pre-match, watching the team performing the traditional Maori Haka up close. This is the thrill the Haka 360° app and headset delivers.’  All Blacks 360 Haka

All Blacks

All Blacks

49. The Toronto Raptors held #DrakeNight and had perks such as a “Hotline Bling” booth where fans could film their own gif-worthy dance moves within the video’s colourful confines. Those moves were then shown on the Raptors’ official Vine account. Drake Night

Raptors Drake Night

Raptors Drake Night

50. The Gold Coast Titans held a rock and roll night and created a ‘fan of the match’ while bringing back classics like ‘catch the bomb’.

GC Titans

GC Titans

51. The LA Kings and StubHub combined at the Staples Centre to have fans create their own commemorative ticket by going into a ticket booth and adding different features on a touch pad.

LA Kings

LA Kings

LA Kings/ StubHub

LA Kings/ StubHub

52. AFL team Collingwood Magpies gave out free polaroid photos to fans at the MCG.

Collingwood

Collingwood

53. The Detroit Tigers and DooB teamed up to turn fans into 3D models. At a Tigers game against the Los Angeles Angels of Anaheim, fans could undergo the “DOOB-lication” process that begins with posing in a 3-D-scanning system with 54 high-definition cameras to capture every angle. After the scan, the photos are sent to DOOB’s processing facility in Brooklyn. The printing process takes up to 18 hours with the curing process adds another week. Tigers fans being turned into 3-D models

DooB Detroit Tigers

DooB Detroit Tigers

54. ANZ Stadium created the ‘Fanometer’ that let fans vote to see if Tottenham or Sydney FC would own the Sydney Harbour Bridge with their team colours. 

Fanometer

Fanometer

55. The O2 and the Rugby World Cup worked together to feature fans names on the roof of the O2 for the ‘Wear The Rose’ campaign. The roof was transformed into a giant, blooming rose and a canvas for fans tweets. England fans can have their own messages of support projected onto The O2 roof

Rugby World Cup 2015

Rugby World Cup 2015

56. The NBL hosted an educational night for coaches to attend and learn from the NBL coaches.

NBL

NBL

57. Doncaster Rover’s #MyLocalScream Halloween themed match invited fans to mingle with mascot Donny Dog and the first team players in a day of scary fun, including ghost walks, spooky stories and a special Halloween party with the players in the Belle Vue Bar after the match. MY LOCAL SCREAM

Doncaster Rovers

Doncaster Rovers

58. The Netball World Cup in Sydney featured a brilliant FanFEST that included in excess of 25 interactive, digital and netball themed activations ranging from a nail and hair salon and chill out lounge to skills zones, daily netball fitness sessions and digital lip sync battles that were so popular that every national team squad ended up joining in and doing their own rendition to Taylor Swift’s hit tune ‘Shake It Off’. The creation of the fan experience started long before the tournament with the NWC website offering fans the chance to choose the official on court music playlist, bib bunting for the fan caves of those who could not attend and the establishment of a netball fan dictionary to educate newcomers to the sport. FanFEST also included digital activations from The Creative Shop such as the Fan’s MVP where fans could select their player of the tournament on a digital touch screen, ‘Cover the Court’ where fans could test their footwork, the virtual reality ‘Perfect Pass‘ game which tested fans passing skills and the ‘Cheer Cam’ which enabled fans to record their celebrations to Australia’s previous Netball World Cup wins.

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

2015 Netball World Cup

59. The Tennessee Titans NFL team held a Football 101 day for female fans. Football 101

Tennessee Titans

Tennessee Titans

60. The A-League had a great fan engagement concept for the A-League Grand Final where they let fans choose a food item for sale in the stadium, who would sing the national anthem, have a say in the man of the match voting, vote on what song the band Peking Duk would play as well as decide what the ‘walk out’ song would be when the teams made their way to the field. It was all part of Hyundai’s Letting the Fans Choose campaign. A-League Grand Final Fan Engagement

61. Leicester City and Walker’s combined to create a special ‘Vardy Salted’ packet of chips for fans of Premier League record breaking goal scorer Jamie Vardy and then had these available for fans along with a note of thanks in every seat.

LCFC

LCFC

62. The Wallabies and Qantas gave fans the chance to choose the design of the Qantas plane that would send the Wallabies over to London for the Rugby World Cup.

Wallabies

Wallabies

63. Scotland’s Hearts of Midlothian football club unveiled a new kit that featured all 8,000 names of supporters who rescued club from extinction and who donated at least £120 to the rescue fund. Hearts Fan Jersey

Hearts

Hearts

64. The WS Wanderers teamed up a licensing deal with rockers KISS to run a limited edition of merch. WSW and KISS

WSW

WSW

65. The Jacksonville Jaguars were the first NFL team to release their own video game. It’s called “Duval Dash,” named after the county that Jacksonville finds itself in. The game at com is an 8-bit game. Jags Duval Dash

Duval Dash Jags

Duval Dash Jags

66. The Australian Ice Hockey League gave fans free rides to the games through Uber.

AIHL

AIHL

67.  The Seattle Sounders let fans design the 2016 scarf design. Sounders Scarf Design

Seattle Sounders

Seattle Sounders

68. Hawthorn Hawks hid a jersey in a park for fans to find and the results were TV gold (and brown)! How this only has 400 odd views is beyond me.

69. The Football League created the ‘Own The Arch’ Twitter campaign to see which team could get the most support. Here you can see Tottenham’s attempt as #SpursAtWembley. Fans given chance to ‘own the arch’ through Twitter vote

Wembley Stadium

Wembley Stadium

70. The Australian Open Tennis featured a plethora of fan engagement activations however one of the best was the Twitter vending machine that let fans tweet away and receive a code back that they could then use for the vending machine which would in turn drop a prize for fans.

Australian Open Tennis

Australian Open Tennis

Australian Open Tennis

Australian Open Tennis

71. The Cleveland Browns gave a fan the chance to host and interview players (along with free food) as part of their official podcast.

Browns

Browns

72. Auckland’s Eden Park and AirBNB combined to offer fans the chance to stay over at the stadium while the Sydney Swans and the SCG did the same thing in Sydney. 

Sydney Swans & AirBNB

Sydney Swans & AirBNB

All Blacks/ Eden Park

All Blacks/ Eden Park

73. LAFC asked fans to choose the colours of the team’s design scheme from five colours. 

LAFC

LAFC

74. Taranaki Rugby Club had players sleep over night at fans houses. 

Taranaki Rugby Club

Taranaki Rugby Club

75. The Rugby World Cup and Gilbert teamed up to run the #PassItOn campaign that had fans send in a video of themselves receiving and giving a pass of a Gilbert Rugby ball. 

Rugby World Cup 2015

Rugby World Cup 2015

76. The All Blacks and Air New Zealand music video for #CrazyAboutRugby was one of the best music/safety videos created.

 

77. The Seattle Seahawks had a ’Nail Your Gameday’ activation where fans could pick up nail polish in the colours of the team.

Seattle Seahawks

Seattle Seahawks

78. The BlackCaps cricket team released a ‘leave pass’ for fans to give to their bosses for the 2015 Cricket World Cup.

BlackCaps

BlackCaps

79. The NJ Devils and a host of other teams all had a designated driver program which gives fans a free soft drink if they sign up to drive their friends home. 13224177b99cc2130ce60312f89a5116

80. The moving sideline contraption ‘SlideLiner‘ was a feature at the Real Madrid Vs Manchester City match at the MCG. 

MCG SlideLiner

MCG SlideLiner

81. The Pittsburgh Penguins and CONSOL Energy Center used ibeacon technology to create a beacon-triggered experience for fans that sent them content that is location specific by way of the Penguins app. Once fans are in the arena, the beacon-triggered content is released, greeting the device users with special content. Once they reach the Mario Lemieux statue, an interactive experience is launched and they are provided with various types of discounts and offers for concessions.

82. The NRL Dragons had a social media booth at their Allianz Stadium game where fans could grab a picture in a special camera booth.

St George Illawarra Dragons

St George Illawarra Dragons

St George Illawarra Dragons

St George Illawarra Dragons

83. The Washington Redskins app gave season ticket holders the team news before the media received the news. Redskins App

Redskins

Redskins

84. Twitter teamed up with the Aussie cricket team for the Cricket World Cup to send back twitter replies to fans who tweeted the team a message of support. The pic that came back featured your name on the back of the team jersey. Similar activations of thanks via twitter replies were also used by the Aussie Diamonds netballers, the Matilda’s and the Wallabies for their big tournaments.

Twitter/ Australian Sports

Twitter/ Australian Sports

Twitter/ Australian Sports

Twitter/ Australian Sports

85. The NY Jets had a ‘Make Your Own Bobblehead’ activation at MetLife Stadium that saw fans create a digital bobble head version of themselves. NJ Jets Game Day

NY Jets/ Metlife Stadium

NY Jets/ Metlife Stadium

86. The MCG hosted ‘Sunday Fundays’ which let kids into the ground for free for Sunday AFL games and also featured a ‘kick to kick’ on the ground after the match and a special kids meal deal with free trading cards. AFL Sunday Funday

MCG

MCG

87. The 49er’s Uplause decibel reader at Levis Stadium and at other stadiums and arenas in the US greatly added to fans creating more noise and support in the stadium with this snap of the crowd reaching 111.1 at the 49ers being deafening. 

49ers/ Levis Stadium

49ers/ Levis Stadium

88. Fan Zones at the Auckland Nines, NRL Grand Final, Aus Open, Cricket World Cup and AFL Grand Final were large and successful fan engagement activations.

CWC15

CWC15

Auckland 9's

Auckland 9’s

Auckland 9's

Auckland 9’s

AFL

AFL

89. The FA Cup asked fans to take a snap during the FA Cup games with the winning picture to feature on the Cup final ticket. Get your Instagram photo on Emirates FA Cup Final tickets

FA Cup

FA Cup

90. Westpac Stadium in Wellington, New Zealand listened to fans and brought in NZ craft beers for Wellington Phoenix game days. LOCAL WELLINGTON CRAFT BEER AT PHOENIX HOME GAMES

Westpac Stadium

Westpac Stadium

91. The NFL’s Vikings and 49ers engaged in a ‘Vine Off’ and executed what is the first collaborative Vine exchange in professional sports.  On Monday Night Football Stage, Vikings And 49ers Strategically Execute First ‘Vine-Off’

92. The MLB introduced ’SnapBat’ which was a red and white baseball bat that took selfies of fans and players. 

Snap Bat MLB

Snap Bat MLB

93. For the first time ever, fans decided the AT&T MLS All-Star captain using Snapchat. Fans had to take a screenshot of the player they wanted to be captain with one screenshot equalling one vote. For the first time ever, fans will decide the AT&T MLS All-Star captain using Snapchat

MLS

MLS

94. US Open fans were able to try to return Maria Sharapova’s 100mph serve via virtual reality. US Open Fan Engagement

95. The LA Kings had a neat virtual reality set up at Staples Centre whereby you could have your pic taken standing in front of a screen and then afterwards the mascot or player were in the picture with you. More on this here: Toshiba is pleased to feature PictureMe app in LA Interactive located next to the Figueroa Bar on the main concourse of STAPLES Center. This new mobile app is allows fans to take photos with ‘digital doubles’ of star Kings players. Operated from a media console embedded within Toshiba’s 65-inch Touch and Get kiosk, the augmented reality app projects a digital image of the selected player adjacent to the fan allowing for a memory-making photo opp. Kings introduce new off-ice elements as season begins

LA Kings

LA Kings

LA Kings/ Staples Centre

LA Kings/ Staples Centre

96. Taranaki Rugby Club had an offer whereby if a player scored four or more tries then every fan received free hot chips. 

Taranaki Rugby Club

Taranaki Rugby Club

97. The Tampa Bay Bucs launched RED which was a new campaign aimed to “celebrate the female fan base’ that featured game-day style tips to experiencing the Bucs all-new virtual reality quarterback training technology.  RED Women’s Movement – Tampa Bay Buccaneers

Tampa Bay Bucs

Tampa Bay Bucs

98. The MLB had a Twitter lock down to celebrate National Coffee Day meaning that only MLB followers could access the deals and giveaways. 

MLB

MLB

99. Major League Soccer team NYCFC let fans choose the captain’s armband design. 

NYCFC

NYCFC

100. Hibernian asked for fan input into what colour they wanted for their 2016/17 home strip. Hibs fans asked to pick favourite shade of green for new home shirt

Hibernian

Hibernian

101. Proving just how simple and easy fan engagement can be, the Seattle Sounders MLS team had a ‘Smile Cam’ at their fan appreciation day in October. 

Seattle Sounders/ CenturyLink Field

Seattle Sounders/ CenturyLink Field

 Thanks for reading.

Please feel free to share your ideas from the year that was in fan engagement. 

Merry Christmas and happy holidays.

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