fan experience

NRL MAGIC ROUND 2022 Fan Experience Review, Suncorp Stadium, Brisbane 13-15 May 2022

The annual NRL Magic Round event was back at Brisbane’s Suncorp Stadium for 2022 and despite a week when the rain across Queensland caused persistent widespread flooding the event still drew over 100,000 fans through the turnstiles across the three event days.

With the rain falling heavily across the Friday and Saturday but easing on the third day, fans made their way into the stadium precinct decked out with ponchos and umbrellas but still managed to bring all their colour and atmosphere from the thousands of retro to modern rugby league jerseys on display from fans of all ages. This is a true celebration of rugby league and league fans with supporters rocking Gold Coast Chargers and Seagulls kits to South Queensland Crushers and Western Reds jerseys amongst the smorgasbord of the current 16 NRL teams. It’s this colour, fan passion and atmosphere that is a magical component of this event off the field.

The downloadable stadium map and event guide were handy additions to kick start the planning of the fan journey at Magic Round with the map coming in handy to locate all of the activations both inside and outside the venue. The 32-page event guide had information on merchandise, activations, match-ups, key timings and more valuable information to ensure fans knew everything they needed to know to capitalise on a massive fun weekend of rugby league.

After reminiscing over some old footy cards and beers we decided to head in for the matches on Saturday at 1PM. We made our way into the stadium precinct on the train from Dutton Park station into Roma Street station in the city with the train being packed with rugby league fans in a positive vibe for the three matches being played today for day two. It was a sea of league fans of all ages walking through The Barracks centre in Milton down to Suncorp Stadium and despite the rain that lingered for most of the day and night the fans were still in a very upbeat mood with the bars along Caxton Street pumping with conversations, beers and footy food as thousands of fans commandeered the road heading down to the venue. It was also nice to see the new artwork ‘Welcome’ which featured 25 laser-cut steel hunting boomerangs with welcome greetings in Aboriginal and Torres Strait Islander language dialects.

What’s On at the Stadium: Precinct

Making my way around the Suncorp Stadium precinct from the Caxton Street end to the Roma Street end the event offered an outstanding first impression of the event presentation that included plenty of activations for fans of all ages such as:

1. Bundy Pop Up Bar

Fans were able to grab a drink from the Bundy Pop Up Bar with the first fans to purchase a Bundy from the Bundaberg Pop Up Bar each day of NRL Magic Round receiving a double pass upgrade for a specific match into the Bundy Backyard Deck inside the stadium. This bar shed was at an entrance point of the NRL Fan Zone area and it was good to see security guards helping people by warning them to be careful entering the space as the ground was slippery and getting slightly muddy.

2. Chemist Warehouse Chill Out Zone

This was a relaxing spot for fans to kick back and chill with deck chairs and beanbags to watch the big screen during and between matches. I believe the deck chairs may have been packed up due to the rain at some point as it would not have been the best setting for them with the rain falling nonstop. Fans also received free gift bags that included chemist items like moisturiser and sunscreen along with a gym towel which for many fans, myself included is stuff I will actually use.  Mascot Wally the Chemist Warehouse Mascot (how did they come up with a mascot name for CW?) surprised fans with upgrades into the Chemist Warehouse Deck inside the venue while there was a fun reaction wall game to play. I finished on 29 which wasn’t too bad considering the top score was 37. I’ll put that down to my good skills in quick thinking and reaction time to putting out arguments amongst grade 4 students that made me go fairly well in this fun game.

3. CUB Great Northern Bar

The CUB beer garden was open between matches where fans could enjoy a drink from the Great Northern bar. The first 50 people to purchase a drink also received a stubby cooler. This was a nice set up that faced away from the venue and towards Caxton street with a live stage below featuring artists playing tunes.

4. Ampol Magic Carpet

Fans were able to experience walking down the red carpet by taking their best Ampol Magic Carpet photo. By sharing it across socials they had the chance to be upgraded into the Ampol Deck inside the stadium. We had a go of this and I even used the fuel bowser emoji in my witty caption all to no avail….must of been the Illawarra Steelers jersey I was wearing. Still a lot of fun for my friends and I to take home a few photos.

5. YOUI Magic Kick

Fans could come down to the Youi Magic Kick in the Precinct to have a go at kicking a footy through the posts!

6. Harvey Norman Photo Station

If fans visited the Harvey Norman station they could collect their FREE magic round photo as well as purchase limited edition Magic Round personalised NRL products. This was a fun activation with my mates and I getting snapped for an event pic that was free to take home. The personalised merch also looked really colourful too.

7. Letter Lights

Fans could grab a photo in front of the Giant Magic Round Letter lights to then share it on channels to #NRLMagic.

8. Swyftx Giant Human Claw

The Swyftx Giant Human Claw was giving away thousands of dollars in prizes over NRL Magic Round weekend, including $5,000 in Bitcoin every day.  Fans could come down and participate in the human-sized version of the traditional arcade game to win these prizes. I watched this for a few participants to have their go and it was actually pretty entertaining. There were obviously a lot of OWHS things to consider with this activation and the weather did not make it any easier. Watching a fan dive down to get an NRL ball and then that ball revealing a prize was quite entertaining and there was certainly enough interest from the fans who had lined up to have a go.

9. Food Trucks

There were plenty of food truck options with gourmet offerings including Eat Fresh kebabs, Chipstars, Brat Haus, Dinky D’d Doughnuts and more. $7 for a dagwood dog and $13 kebabs were affordable for a snack in this fan precinct even if you weren’t intending to go into the venue as this was a fun spot to sit, watch the games and drink and eat.

10. EISS Super Ball

Get your photo taken in front of the giant EISS Super and Steeden Inflatable football.

11. Kids Zone

Magic Round brings the festival vibes for the whole family! Kids were able to get a photo with their favourite team’s mascot, get geared up with face painting, & show off their skills with the magic pass the Ball. With the rain falling all around some fan activities were slow to get going as fans didn’t want to wait in the lines with the rain however it didn’t stop many families and kids from still participating in these free fun activities to take home some memories.

12. NRL Merchandise

Fans could grab their Magic Round mementos exclusively at the venue at the six or so merchandise outlets around the stadium! All 16 teams’ merchandise was also available for purchase like retro jerseys. I was able to pre-plan the purchase of some merch for my daughter like a football and a bucket hat for my work at school by looking through the event guide before heading in, however due to the popularity of many items, these sold out quick smart which was unfortunate but shows the popularity of fans who want to support the NRL, love rugby league and want to rep all 16 teams. Plus the designs were pretty neat too.

What’s On at the Stadium: In-Ground

1. Telstra Live Stage

The Telstra Live Stage hosted music entertainment, DJ’s and performances throughout the NRL Magic Round weekend and was located in the corner of the venue.

2. KFC Fry/No Fry Banners

Fans could give their viewer’s verdict with the KFC Fry/No Fry banners. KFC brand ambassadors inside the stadium handed out Fry/No Fry banners to fans. KFC was also surprising and delighting lucky fans across the weekend with KFC vouchers to redeem KFC.

3. Steeden Magic Ball

Players were throwing Steeden NRL Magic Round footies into the crowd after each match for fans to keep as well as using the tee shirt gun to fire off what I presume were jerseys or shirts from various teams.

4. KFC Bucket Catch

Two lucky fans picked from the crowd matched up against each other on the field during half-time at selected matches across NRL Magic Round weekend. Each fan had to catch as many footies as possible in their KFC bucket to WIN KFC vouchers and merchandise!

5. Telstra Fan Cam

Fans could get involved with the Telstra Fan Cam to win a signed jersey from their favourite NRL team.

6. Ampol Pump It Up Cam

Fans could show their support for their team with the Ampol Pump It Up Cam for their chance to win a $100 fuel voucher. The big screens featured hilarious kiss cams, ‘make some noise’ call outs as well as oblivious cam and a few other funny moments that got a good reception from the crowd. 

7. Telstra Tracker LED Race

Lucky fans across NRL Magic Round weekend got the chance to race against some of the fastest players in the game. The one we saw was able to beat the Telstra Tracker and was quite fast.

8. Ampol Deck

The Ampol ‘Australia’s Own’ Deck was Australian-themed and included a full food & beverage package for guests.  Fans could take their best red-carpet photo at the Ampol Magic Carpet activation in the stadium precinct and share it across socials for the chance to be upgraded into the Ampol Deck. This was a brightly blue coloured event space at the Caxton Street end inside one of the stadium corners and stood out amongst the other social spaces.

9. Bundy Backyard Deck

The Bundy Backyard Deck was the ideal spot to kick back with mates for the best seats in the house at NRL Magic Round.  Guests received full food and beverage offering and the opportunity to meet and greet with NRL legends.  Fans who were one of the first to purchase a Bundy from the Bundy Pop Up Bar in the stadium precinct each day of NRL Magic Round were lucky to receive a double pass upgrade for a specific match into the Bundy Backyard Deck inside the stadium for the best seats in the house. This was another themed social space that looked really impressive for the presentation in one of the corners of the venue.

10. Chemist Warehouse Deck

Guests to the Chemist Warehouse deck received full food and beverage offering, the opportunity to meet and greet with NRL legends and an exclusive product gift bag upon arrival. A relaxing spot in the corner of the venue.

11. Free flags for supporter bay fans

Fans who purchased a supporter bay ticket were able to collect a free supporter flag that featured all 16 club logos on a colourful flag design. They were handing these out to fans everywhere and I was lucky enough to get one for my daughter which will go nicely in her room. A really nice simple touch for a physical item that fans could take home.

12. Lighting

The light shows and themed LED lighting was vibrant and looked good both inside the stadium and on TV. The ability to switch between themes either teams or colourful light shows added to the atmosphere and created a positive vibe to make this a big-time event. The fireworks and flames at the end of the try lines also pumped up the crowd either when the teams were running out or when tries were scored.

Fan Experience Elements

While thousands of fans made for a busy stadium precinct both inside and out it was clear that venue did a very good job of keeping fans safe and ensuring the fan experience was quality. With the rain falling constantly and fans getting wet it was good to see the concourses being managed well to allow the safe and efficient flow of fans despite fans crowding along the bays to try to stay dry and still watch the game. Security and ushers were managing this as best they could under the circumstances.

The staff were really efficient and attentive as I made three enquiries and had interactions with different staff members over the course of the night for some things that I thought needed to be addressed such as glass in the concourse area, catering staff inadvertently blocking a stairwell and an aggressive fan who was throwing items onto the field and agitating other fans. In every situation, the venue and security staff were very helpful and switched on to ensure fans were having an enjoyable event experience.

Food and beverage options were plentiful and inclusive with the frozen cocktails proving to be very popular amongst fans along with Pirate Life craft beer for beverages. It was good to see the dedicated vegan stand in action along with vegan and gluten-free options available in the concession outlets while there were combo deals available as well. From pies, pizza slices and chicken wings and chips to American BBQ, fish and chips and hot dogs, there really was something here to tempt all tastebuds with many prices being affordable and expected for major event days. Beers ranged from $9-11 with most food around the $6-16 mark. I had a fairly decent salad sandwich and 600ml Coke Zero which came in at $11 and which I thought was pretty good value for a footy feed.

Toilets were clean and lines, even for female fans seemed to be moving fast. Staff were abundant around the venue and were seen cleaning constantly throughout the night. I said to one staffer that he was doing a good job and he said no one has ever said that before. It’s something I make a point of doing, especially for cleaning staff and young folks on the concession registers. They do a good job and deserve to be told they’re going well so if you’re at a venue then make sure you give them a little shout out.

The exit at the end of the night was efficient and seamless with buses, trains and taxis all flowing from the venue and making it easy for fans to get home safely. Way-finding signs as well as helpful staff directing fans also just made the exit swift and simple after a long day at the venue. 

NRL Magic Round is an event like no other. The fans are equal to the athletes in terms of the atmosphere and colourful vibe that the event brings and it’s certainly a major sporting event that I reccomend any rugby league or sports fan to go and check out.

Fan Engagement Friday: News from around the grounds 13/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

WWE Experimenting New Ways To Increase Fan Engagement During Commercials

Tottenham Grounds Team win ‘prestigious’ Premier League award

Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences

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Off the Menu: Fenway Park and other ballparks tweak their snack offerings

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The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

Glitz and Gridiron: How the NFL Draft Took Over Las Vegas

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Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits

NASCAR SELECTS FAN ENGAGEMENT PLATFORM, PICKUP, TO HELP ACCELERATE MOTORSPORTS CONTENT GAMIFICATION STRATEGY

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

How NBA Teams Are Using Luxury Fashion to Enhance the Fan Experience

Future of Sport: Stadium Technology of Tomorrow (with Chi Bhatia)

Watch a drone do a test run of delivering a hot dog in a stadium – will it catch on?

At Formula 1 Miami, Tag Heuer and Red Bull Racing Tag Team on the Fan Experience

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NBA teams hike ticket prices as attendance drops, internal data shows

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Electronic Arts to Create Fan-First Future of Interactive Football with EA SPORTS FC™

Los Angeles Football Club Launches New Fan Experience with Mixhalo

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Bundesliga’s new AI takes fan-first approach to whole new level, putting control in palm of supporters’ hands

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NRL 2022: Everything you need to know about Magic Round

Fan Engagement Friday: News from around the grounds 06/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Central Coast Mariners bring everyone to the game incentive

Canterbury Bulldogs hosting first Iftar Dinner for fans

TIO Stadium Fan Engagement for Parramatta and North Queensland Fans – well worth taking a look at Les tweets on this from up in Darwin

Mystics WNBA Theme Nights – good insight into US ‘theme’ nights

Newcastle Knights NRL Junior MC

JPEX TO GIVE AWAY FREE HOT CHIPS AT WANDERERS CLASH AGAINST WELLINGTON

Serie A comes to the metaverse: First football league to broadcast a match

Nashville SC stadium GEODIS Park: History, capacity, debut as largest soccer-specific stadium in USA ready for opening and The Fan Experience at Geodis Park and Geodis Park food vendors: Ranking, reacting to 6 concessions at Nashville SC’s new stadium

Kolkata Knight Riders & Major League Cricket to build a world-class cricket stadium in Los Angeles

Thousands of solar panels to power Germany’s first climate-neutral arena

The secret to customer communication? We asked a psychotherapist, a crisis PR expert and a communications SaaS

Kraken’s strategy toward building fan base in need of an offseason boost

Populous announces a new esports arena and NFT collection in its hometown

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Maple Leafs have most loyal NHL fanbase in Canada

VERB to Provide the NBA’s Detroit Pistons with Interactive Video Technology to Drive Ticket and Merchandise Sales and Increase Fan Engagement in Multi-Year Deal

Joel Selwood opens up on “ugly part” of fan engagement

Special report: Socios expects to make £150 from each fan who buys a token

See How WWE and Its Brand Partners Engaged Fans During WrestleMania 38

Oakland A’s face fan malaise in effort to boost attendance, build stadium (in Oakland or Vegas)

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RE:JERSEY – AC MILAN PLAYERS TO WEAR SPECIAL PUMA JERSEYS

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One of the stadiums Qatar has built for the 2022 World Cup is made out of 974 shipping containers, and will be entirely deconstructed and recycled after the tournament is over.

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Great campaign by Vitesse Arnhem using Sports Alliance’s personalization features to send a personalized season-ticket-campaign newspaper to all its fans. – Go follow Bas

Fan Engagement Friday: News from around the grounds 29/4/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Scran? No scran? The new food culture at football grounds

What’s new in Major League ballparks in 2022

Bengals’ $455m stadium is in such great shape it only needs $493m in upgrades, says architect

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T-Mobile Park set to be first ballpark in MLB to open a store powered by both Amazon’s Just Walk Out technology and Amazon One

New York Islanders Integrate BlueJeans by Verizon to Elevate HOMEICE Fan Experience

How sports fans use data analytics to increase their enjoyment and understanding of sport

AFL Mint to release limited edition moments across AFL and AFLW

Melbourne Victory launch Victory Burger for fans!

NHL tech showcase focuses on fan experience

Player announcement drawings by @1fcn

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Chelsea FC tackles food waste with new venue program for unused food

Populous and Kansas City Pioneers unveil “The Arena” NFT collection

Gamers get chance to play on Kauffman Stadium’s jumbotron ahead of tournament

The Miami Marlins have an amazing deal on the world’s saddest tacos

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Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

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Ejected: What happens when a fan is banned from a stadium?

The Atlanta Hawks’ State Farm Arena takes world-leading step towards sustainability

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Hockey lover wins a luxury vacation. Atlanta pro team backs out of deal.

Fan Experiences Startup Vaunt Raises $5M, Investors Include Justin Tuck, Michele Roberts, Dodgers’ Elysian Park Ventures

Technology is saving the live sports experience

Celtic latest to launch digital cards via Sorare

Liverpool Could Become The First Premier League Club To Have Cryptocurrency As Main Shirt Sponsor

58% Of Customers Will Pay More For Better Customer Service

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ASM Global to deploy facial recognition technology across venues

NHL, technology partners showcase next generation of fan experience

Grimsby Town Paint the Town Proud initiative

Gold Coast Suns AFL Fan Experience at Metricon Stadium, Gold Coast, Australia 24/4/22

On a wet and chilly Sunday afternoon I hit the highway from Brisbane to head down the M1 to the Gold Coast to take in the Gold Coast Suns AFL fan experience at Metricon Stadium in Nerang.

Today’s match was to be the Suns versus the Brisbane Lions in the annual QCLASH derby as well as representing an ANZAC Day ceremony to honour our servicemen and women.

I prepped for the match day by getting my daughter Ramona all dressed up in a Gold Coast Suns dress that I bought for her to show her support for another Queensland team (her first ever dress- which she hated, the dress that is!) while I pulled out my Brisbane Bears wool guernsey, grabbed my Sherrin footy, new Lions cord cap from the Lions shop and some fresh ANZAC biscuits to share with mates and laminated my printed out match day ticket to save as my ticket memento to go into my box of 1000+ tickets from 30 years of live events – anything to keep the physical part of the event day ticking on in my opinion.

The fan journey started at 1pm with a quick 50 minute car journey via tolls from Brisbane to Nerang Railway Station. Nerang Station has ample parking and a lockable bicycle station as well as open bike racks. I made sure to park via the exits under security cameras for better safety and to get away faster at the end of the night however by 2pm the car park was filling up with Lions and Suns fans meaning that this is a safe and secure place to leave your car and head to the match due to the number of people coming through here on match days.

Once parked I made my way through the station to the bus terminal area where the game day buses were starting up at 2pm to ferry fans to Metricon Stadium. The buses were free for fans with the transport included within the ticket, as was the train from Brisbane if fans had chosen to catch the train from Brisbane to Nerang Station. However with track work today on the Gold Coast line, driving to the station and then catching this free bus seemed like the best option.

The bus driver was cheerful as Suns and Lions fans hoped on the bus and I was impressed with security greeting everyone that was getting on and asking us who would win while the bus driver was equally impressive ensuring that fans were safely picked up along the way despite there only being the one designated stop at the venue which was a helpful thing to do for those fans who were walking to the ground. The bus arrived directly outside the stadium after a short five minute journey which made it a seamless entry into the ground. It was also important to note that since my last visit here a couple of years ago, parking restrictions have gone up similar to around The Gabba and Suncorp Stadium in Brisbane meaning restrictions apply on match days and it is not advisable to try to park as you risk a fine.

Parking is also available within the stadium for only $20 via the Ticketmaster site however this does seem to sell out quickly in the week leading up to match day. Metricon also has a ride share and public pick up and drop off zone near the venue too with accessible entry and exit to the stadium.

Making our way into the stadium was seamless and we were greeted by a ‘hello’ and ‘thanks for coming’ by the venue staff. I then made my way over to the AFL Record stand and picked up a copy of the ANZAC round AFL Record which is still a bargain at $5 and a game day tradition I never miss.

This is one of my favourite AFL venues in Australia for a number of reasons. The views are great wherever you sit while the ease of access to get in and out to get food and drinks or to go to the toilets is also not a hassle. I love a venue you can walk the full distance around and here at Metricon Stadium you can walk both the inside and outside concourses to take in the full sights and smells of the match day as well as accessing all the types of food on offer and not being cut off by security or ushers.

On the food and beverage front while there were food trucks and permanent food stalls in abundance I found the food offering we sampled to be below par and quite disappointing however this was no doubt not the opinion of every fan who purchased food items at the event. The hot chips we purchased for $6.50 were flavourless (my friend had a delicious peppery salt on his while mine had nothing which was odd) and undercooked while the hot dog looked quite sad presentation wise for $6.50 and the pie for $5.75 had hard pastry like a rock. There was an assortment of options from Chipsters offering dagwood dogs and loaded fries to a Kebab stand meaning there truly was something for every fan to get around. There were also wings and chips and Hawaiian burger combos along with churros and even popcorn boxes to satisfy fans tastes and preferences for both young and old with the more substantial offerings costly $15-$17.

Prices seemed quite high compared to other venues for items such as hot dogs and chips while the beer was fresh and on par with Australian venues with a Carlton Mid tinnie (served into a plastic cup) at $8.95 while Great Northern schooners were $9.80 and craft beer from Pirate Life Brewing Co (CUB/South Australian) was $11.20 for their mid-strength or $8.50 for their 0.9% light beer which all in all represented normal pricing and a good variety for beer drinkers. Furthermore some bars did not have electronic boards displaying prices or price lists so you weren’t sure how much you were paying until it was round up at the til.

The venue has an impressive outside concourse as as well as an inside open concourse which offers plenty of space to roam, order food and drinks as well as find a space to sit and take in the event away from your actual seats. It’s one of my favourite grounds because of the open space and the flexibility you have to walk around the venue on a game day. There are multiple member’s bars (one with a live band called The Fifth Quarter) as well as a Carlton Draught bar for Suns members and fans while there are chairs and tables and plenty of green space including a massive oval only 50 metres from the stands where you can kick footies on all throughout the match day. This is a big incentive for families and young fans who who come along as they can bring in their footballs to the match and head out for a pre, mid or post game kick as we did with our own Sherrin that was a lot of fun.

The sponsor activation social spaces were impressive and included the Carlton Draught bar and a comfy couch seating area overlooking the field of play (could not see sponsor, perhaps Metricon). There were two sponsor activation set ups that really caught my eye though and these included the Metricon Homes ‘Terrace’ that was a fully fledged house within the stadium that included a balcony overlooking the field while the Plungie Pool area was also eye-catching with its pool, lifeguard and blue astroturf seating.

The toilets here were clean and spacious with no lines seen throughout the night for either the women’s or men’s with the men’s having a lot of space to walk in and out quickly with soap and tap all working fine. Hand sanitisers were available around the ground and after checking three which had sanitiser in them on my travels around the venue it was good to see them filled up unlike on recent stadium visits where they have been on show but not filled up.

The views are simply breathtaking here with views on the ground level or up in the stands affording fans a cracking close up view of the action no matter the seating rake. Behind the goals at the scoreboard is also a place worth sitting and while not undercover affords fans a close up view of the action. Sitting high up in section 216 we did still get slightly wet as the rain permeated through the worn roof tarps with the roof, rails and shades all looking like they need a thorough clean. The way-finding in the stadium was not too difficult to see where to go for food, seating sections or toilets but I thought it could be made a bit more clearer and in larger text to make it more visible. I saw a few ushers on the night cheerfully helping fans however there was not one in our stand or the one adjacent, however it seemed that fans made their way to their seats easily with the night running very smoothly as well for stadium staff. Accessible seating is clearly marked and available for those fans needing it while outside the concourses there are merchandise stands offering both Suns and away fans the option of securing a piece of merch.

The Suns fan engagement really stands out and is underrated in my opinion both for AFL teams and in other Australian sporting teams. The Suns really cater well for families and kids with a big feature being their Suns ‘Little Legends’ train that runs around the venue picking up young fans and families and taking them on a fun casual train ride around the outside of the stadium concourse. The Suns do a lot for their members with the social spaces previously listed however they also have a member raise their Suns flag up the flagpole each game while they also have a junior reporter, Suns photo wall, face painting, a kids zone out the back and a member’s guard of honour. Screen activations like Air Guitar and the on-field kick the footy into the Plungie Pool were also fun to watch – I reckon I could have nailed the kick into the footy easily (It’s all about wearing the right shoes for on field fan engagement if you’re ever selected to participate!).

It was also good to see the way the Suns acknowledge their members with big plaques inside the venue honouring those fans who have shown their dedication as members along with history charts across the seating bowl that highlight the Suns formation and history on the Gold Coast over the past decade.

The Suns ANZAC Day ceremony was handled respectfully and included a marching band, the last post and the national anthems and it was good to see everyone take their hats off and stand in silence to appreciate the ANZACs and what this day means to so many Australian and New Zealander’s.

While it was an entertaining game in the rain, the Lions ended up running away with the win 132-80 before the final siren sounded and fans made their exits. I found it easy to leave the venue and the signage for the buses back to Nerang Station or to Broadbeach were easily identifiable with bus staff also speaking to fans to ensure they were headed in the right direction. Within five minutes of lining up we were on a bus and on our way back to the train station which again only took five minutes journey before heading back to the cars and home within an hour to Brisbane.

A Gold Coast Suns AFL game day at Metricon Stadium is a very worthy event day visit in my opinion, either as a Suns fan or as in my case travelling for an away day as a Lions fan. From the views and the big oval for a kick to the Suns fan engagement andd the ease of the fan journey both in and out, it really represents an enjoyable AFL match day for Aussie Rules fans. There is so much on here for families and fans with the Suns clearly going the extra mile to create lasting memories for their members and fans and I could not more highly rate the Suns fan experience as an event worth checking out.

Hawthorn Hawks Vs St Kilda Saints AFL Fan Experience at MCG, Melbourne, Australia 10/4/22

On Sunday 10th April I finally had the chance to do something I have been looking forward to for such a long time.

I finally got to be back in Melbourne after three years away and I got to take my daughter Ramona Josie along to her first ever AFL match and her first ever visit to the hallowed Melbourne Cricket Ground (MCG).

Ramona and I started our fan journey on a gorgeous blue sky day by walking (well she got an easy ride in the stroller!) the short distance from the city along the back inner suburban Melbourne streets of the MCG.

We had a fun little play in the grassy area outside the G where we kicked the football and had cuddles under this amazing stadium that is in my opinion one of the best to visit in the world for any event. That event today turned out to be a classic old school Aussie Rules battle between Hawthorn Hawks and St Kilda Saints which the Saints would eventually run away with in the end 142-73.

After a play we picked up a copy of the AFL Record which is always a must on an AFL game day and a bargain still at $5.

It was great to see a few things by looking up at the MCG and these included the solar panels out the front of gate 3 and the water station and solar powered CCTV and lights which all together has made the MCG run on 100% renewable energy which is spectacular to see from a major Australian venue. The ‘G-TRAIN’ was also a good sight to see for inclusion and accessibility as it carried less mobile fans around the G to their gates.

Today thanks to a friend we were lucky enough to sit in the MCC area which I had never been in to before. We were greeted and welcomed in by friendly MCG staff who waved and made RJ feel safe and welcome. I was even so surprised at how much Ramona enjoyed the atmosphere of a pumping MCG crowd from the people to the sirens, she was beaming ear to ear which made the day all the more memorable.

After walking in we did a big lap of the area taking in the F&B outlets, getting some photos, looking at the facilities and also going on a nice walk along the concourse. We had a look in the MCG shop which is stocked full of AFL and cricket items to buy with the retro range standing out as some very cool merch items. We walked out to then come back into another section and got a special Member’s Reserve pass which felt like something from the old days. The COVID check in process was also seamless and easy with security and gate staff helpful and efficient.

There were many new F&B stands with the addition of Royal Stacks burgers a welcome surprise and the prices were ok too from $12.50-$15.50. I remember when these guys had just opened in Brunswick when we lived here in 2015 so to see them in the stadium was pretty cool for fans, especially with their bright concession stand. There was also a brisket/BBQ outlet selling brisket rolls for $15.50, sweet crepes for $11 and southern fried chicken at the Cleaver and Coop outlet for $12.

Prices for some items were very affordable with water ($3.40) and coke varieties ($4.70) probably the cheapest in an Australian venue while the WAIT TIMES boards were helpful in showing fans which outlets had shortest lines and the distance to each outlet. Beer was priced at $9.50 for Carlton Draught while $11 for Mountain Goat craft beer which did absolutely taste that little bit nicer in flavour.

Power banks, water refill stations and plenty of helpful staff were also present inside the stadium on this event day. I found that the baby change and toilet facilities were also top notch here. I also had a check of some hand sanitisers and they all worked and had been filled prior to the event.

Ramona and I had an absolutely outstanding day at the MCG for her first visit and first AFL game with staff, affordable F&B and the views of the ground being the highlights of visiting this historic venue.

North Melbourne/Western Bulldogs AFL Fan Experience at Marvel Stadium, Melbourne, Australia 15/4/22

On a mild April day in Melbourne I set out for two games in the city with the first one taking place at Marvel Stadium in Docklands at 4pm before heading across town to AAMI Park later in the night.

I started my fan journey to Marvel Stadium in the city by catching the free 96 tram from our accommodation to within a 5 minute walk of the stadium gates. I first walked around the ground taking in the Kangaroos fan zone and members tent area with spin to win games, free GOAL cards and photo opportunities for fans young and old. I checked out the basketball court and the mural as well as some of the Marvel world entertainment like the pillar wraps and the rock climbing Spiderman wall that was not in use today. The walk from Southern Cross Station along the top concourse is always a special moment in Melbourne as thousands of fans make the pilgrimage in to the venue dressed in their guernseys and scarves.

I picked up my copy of the AFL Record and spoke to the seller who said that it’s still selling very well on game days as fans love the physical memento to take home. It’s sad in a way with QR coded digital tickets that we don’t have as many physical items to take from the game anymore like ticket stubs.

The match today was an AFL game between North Melbourne Kangaroos and Western Bulldogs that was scheduled for a 4.20pm bounce as part of the annual Good Friday Appeal match which both teams had worked well on for press all week in the city and thus resulted in a very good crowd. Tickets were well priced with myself being able to pick up a $15 Western Bulldogs ticket via a targeted Facebook post that had no extra booking fees added on as part of the deal.

The COVID check in process was seamless and easy with multiple friendly staff on hand to assist fans. I received a hello and welcome to the venue on entry and found it impressive to see the back of the staff shirts saying ‘Can we help you?’ as well as the IPTV screens displaying similar information about talking to staff if you need anything. I went around to the Customer Service Centre to ask some questions about the game day and found that the staffer here was very well educated on the game day and venue facilities. The hand sanitisers around the ground were mostly filled with one either not working properly or out of sanitiser. The toilets were clean and staff were seen to be doing a really good job of cleaning the venue as the game went on and of ensuring patrons were kept safe especially with the cordoned off roped area when the coaches were making their way back to the stands.

The joint banner and legends kick to kick were clever fan engagement ideas to bring people together for a laugh and a positive moment at the game and there was no doubt that a lot of funds were raised for the Good Friday Appeal.

The F&B options were plentiful with the standard fare of chips ($4.50), pie ($4.50) and hot dog ($6) however the best feature here is the free sauce! Not 30c, not 50c, not even a $1 for sauce but FREE! This might seem small but these things, these little things go a long way for the fan experience not least family budgets when it comes to things like buying food and drinks at a game. I really liked how the IPTV screens displayed the time til bounce and also how you can just pull up and drink a beer or have a bite on the concourse benches that run along the venue facing the field without being ushered on my staff.

There are many quality options to choose from and the pricing is quite affordable too including Smoke and Smouler BBQ, GAMI Chicken and Sweeter Life which was a hit with kids selling lolly bags and popcorn. It was good to see vegan options in burgers as well as gluten free pies making Marvel quite an inclusive venue when it comes to food options.

It was good to see the work the stadium does for accessibility and inclusion with their kids Stadium Sensory Room with sensory bags for kids including noise cancelling headphones, fidget tools, visual cue cards.

I loved the KEG Room I passed which when I ventured further around I thought could be a decent fan social space if you knocked out a window from the inside of it as it had an epic view of the field from up here. On the topic of beers, Great Northern’s were $10.50 while 4 Pines craft beer was $12.50.

Crews were collecting for the appeal while they were also giving out free hot cross buns to fans which was a welcome surprise.

I found it interesting that the inside of the venue had so much Marvel theming around the venue from life size statues to wall wraps and even height charts and photo ops yet they were branded with Marvel characters and not AFL players/themes. Maybe all kids like Marvel characters but I’d love to see an AFL all team character compare your height chart or an AFL footy photo opp booth. I know that the venues name has a lot to do with this but even the fan engagement on field was ‘pose like a superhero’ and not really AFL related.

The atmosphere was really pumping for this Good Friday Appeal AFL match and I was really impressed by the quality F&B on offer, fan engagement from North Melbourne, the team work from both teams media and marketing teams in the lead up to the game, the focus on inclusion and the venues focus on helping fans have the best fan experience they possibly can.

Melbourne Rebels Super Rugby Fan Experience at AAMI Park, Melbourne, Australia 15/4/22

For my second game of today I skipped across town after the AFL game at Marvel Stadium back to AAMI Park to take in the Melbourne Rebels Super Rugby match.

Making the fan journey from Southern Cross Station to AAMI Park I hopped on a free tram and then walked from the free tram boundary in the city to the venue which only took about 20 minutes (10 tram and 10 walk). I made my way down to the stadium and took some pictures along the outside concourse of the set up with the flags and LED screen having changed to represent tonights match and hirer in the Rebels.

Once again I found that the staff and COVID check in process was easy and staff were helpful and kind with greeting fans for the game. I made my way into the ground noticing a massive decrease in the presence of Victorian Police for this match compared to Tuesday night’s A-League game.

My review of the F&B can be found on the recent Melbourne Victory fan experience recap in these blogs however I did try a beer for the first time this trip having had wisdom teeth taken out while down here on holiday and unable to drink and despite the price at $11.80 for a craft beer, it was delicious and fresh and hit the spot on another mild night in Melbourne. I also liked the look of the FAT YAK beer bar outlet that was branded in all FAT YAK related livery.

I’m not quite sure what the #BURNCITYREBELS means, maybe Mel-BURN but I did like the branding and design that they are using for it which is different to what a lot of other clubs are using.

The fan engagement and crowd energy was good with a fun HT kick comp for young fans while the crowd MC and music kept the atmosphere moving along in the venue. It wasn’t the most spectacular turn out but this is an AFL city and even factoring in COVID issues and the reasons that fans are staying away it makes it hard for any team anywhere in the world to go back to what crowds were like in 2019. I think the Rebels are doing a very good job and know for a fact that they have made some really smart hires in recent times, people with good creative minds who will add to this business and bring some of their own quality experiences to the team.

The game was a solid contest too with it going back and forth but eventually getting away from the Rebels who went down to the Reds 36-32.

Ticket prices were very affordable too ranging from $9 kids to $24 adults.

It was also great to see a female ref out there as well but of course we still have a long way to go for all women in sport.

When I made my way around the venue again for photos and to talk to staff I checked on the toilets and hand sanitisers and they were all working and clean.

It was a very enjoyable night at the Rebels match in Melbourne and I’d encourage anyone, even die-hard AFL fans to give it a go and take in a Super Rugby match here at AAMI Park.

Melbourne Victory A-League Fan Experience at AAMI Park, Melbourne, Australia 12/4/22

On a chilly Melbourne night I hit the ground and ventured out to Melbourne Victory’s mid week Tuesday night A-League match against the Brisbane Roar at AAMI Park.

While the game finished in a 0-0 draw, it was still a very entertaining match.

It’s always a nice quick walk or tram ride to the ground here and takes about 15-20 minutes from the top end of the city by foot or about 10-15 minutes on the tram from Flinders Street Station. It is just outside the free tram network so it’s advisable to walk or cycle if you can. There is motorcycle and cycle parking around however while be careful, while walking into the stadium outside concourses, a motorcycle mounted the kerb and nearly crashed into me while trying to park without looking and without any stadium management of these motorcycles. I asked a staffer about this and they said that the bikes just come up and park at will. I had not seen them park like this before so will keep my eyes peeled next time while walking along the outside concourse.

I had a really nice chat with a stadium staffer called Catherine/Katherine outside the ground who was so jovial and had superb customer service skills as she helped fans with information on the match one on one and also over her loudspeaker. I mentioned I was down from Brisbane and she said that they had multiple QR vaccination and check in posters who those who needed them so that sounded like they had prepared well for all events.

The check in and vaccination process was easy and seamless and the staff were also kind, helpful and respectful and it appeared that fans were also being respectful back to them. I checked the hand sanitiser stations around the ground and every one I tried worked and had sanitiser in them as well. The toilets were also spotless and well maintained throughout the night.

Many F&B outlets were closed however since last visiting it did seem that there had been some good improvements with craft beer from 4 Pines (CUB non IBA) and a fish and chip stand that looked like it was offering really decent sized portions of quality items. The usual other items were also on sale with items including hot chips ($6), pie ($5) and hot dogs ($5.50) while beers were priced from $8.20 (light beer 375ml Cascade Light poured into a schooner 425ml) to $9.80 Great Northern and $11.80 for a Balter Captain Sensible (mid strength) or a 4 Pines Pacific Ale (full strength – unsure or if mid version of this SKU). I did the maths and it does appear that it is cheaper to buy mid/full strength beers than it is to buy the light beer by only a few cents and I did think that it was slightly cheeky that the light beer was only 375ml and not a schooner 425ml.

Lines were moving fast and staff were helpful and working fast for fans while there was also a coffee cart selling snacks like hot jam doughnuts. There was a point of difference in the quality of the food servings as well with buttermilk chicken tenders and chicken schnitzel burgers as well as fresh sandwiches on offer all ranging from $9.50- $17.

The entrance into the ground through the gates with my QR code ticket was seamless and I was greeted with a hello and welcome which always gets the night off to a good start. Now with 2-3-4 waves of entry with security screening, wanding, vax and check-in checks plus ticket entry its so important that staff are trained in not only their role but also in offering superb customer service. They are often the first point of contact for game day on the fans journey to the event so a nice welcome goes a long way for fans to get the night off to a positive start.

The concourses were clean and staff were friendly and helpful when I asked questions about the venue on my way around taking in the game day vibes. The Melbourne Victory fans really built up the atmosphere with their songs, chants and enthusiasm and it was a credit to them for the atmosphere and noise they created on the night. The players also made sure to come round to the fans after the 0-0 result to thank them which was good to see.

I thought that the community partnership with the TAC was a good idea and offered fans some fan engagement through a good community message around avoiding drink driving and planning their exit from the game. They had these cards that you could scratch off to win prizes and were giving them out to families plus merchandise to young fans.

The high police presence was very off putting and confronting. I asked Police and stadium reps why the large presence, especially on a Tuesday night during school holidays and while staff were friendly and positive about it being due to previous incidents, VIC Police were rude and came across as unhelpful and agitated, which in terms of first impressions for a fan is really not the best look.

Overall, for a Tuesday night mid week match it was really good to get back to AAMI Park and take in a Victory game. I highly recommend coming down here to check it out.

Brisbane Roar A-League Fan Experience, Moreton Daily Stadium, Redcliffe, 3/4/22

On a gorgeous blue sky sunny day in Brisbane I headed out to Redcliffe to take in the Brisbane Roar A-League match versus Newcastle Jets at the boutique and impressive Moreton Daily Stadium.

Driving from Brisbane today as public transport can be tricky with the closest train station to the stadium 2km away, it was very nice to be able to get free parking and walk 50m to the venue gates.

Before the match I went on the Moreton Daily Stadium website to plan my visit and while the website has had a good refresh especially with the hype reel video, it was disappointing to see that the events page had not been updated since February with no mention or information whatsoever on the match today. Some suggestions I have made to the venue include:

  • Security/COVID measures
  • Is there an ASB line/information on what fans can do if needing help
  • Parking options around venue
  • Information on F&B offerings/menu
  • Ride share options? pick up/drop off?
  • Map could be better instead of a small rectangular image that is difficult to navigate
  • FAQ section
  • Seating maps for various events

First impressions were not the best at the gate as they opened at 3pm with the ticketing line being divided into two lines however then diverting back into one. Everyone in the right lane who had signed into the venue and showed their vaccination pass then had to divert back in to the two people scanning tickets rather than those two gate staffers separating into scanning one line of fans each. Security were welcoming and said hello while gate staff also were helpful and while annoying this ticketing process still moved fans in quickly and the line kept moving. There was a map at the start of the venue along with the standard check in’s required by fans however it did not appear that the ticket scanners knew how to work the scanner as we were not scanned in and just allowed to walk in and witnessed other fans doing the same or just walking through without being scanned due to the crowd build up at the gates. Ticket scanners were doing a good job in the sun and these scanners can be tricky to pick up the QR codes so they did a good job to scan people in under the pressure of fans all coming in at the same time.

I said hello to the ticket scanner and they were kind and helpful and wished us a good day which was a positive start on entry to the venue. As I mentioned security here were really positive and I had some good chats to staff as I made my way around the ground. Good communication and positive staff make for a positive visit and from the F&B catering staff to the security you could see that the staff here were very hard working, attentive and offered good customer service skills.

There is so much to like about this venue with some of the cheapest food and beverages in an Australian venue and includes $6 beers, $4.70 chips and $2.50 lolly bags for kids and families which was a nice touch. They even have potato scallops while the meals are of a substantial serving and lines moved quickly from what I observed. The sauce is even free and while a small thing to some people, is the type of little touch that goes a long way especially when some venues charge $1.50 for sauce.

There are no bad views in this venue with each stand affording spectacular views of the field of play. The tall trees that stand behind the Eastern Grandstand just add a gorgeous touch to the charming styling of this boutique venue. Today I was in the Western Grandstand area which for $65 represented outstanding value with a full roast and ice-cream plus cash bar (with $6 beers and $3.50 soft drinks) and amazing views of the field. The best thing about the views in this venue are that you can watch the game from down on the sidelines and be right up close to the corners and nets and when I mean close, I mean close. The players are literally 5 metres away from you or less which just represents such an incredible experience. Accessible seating views are also impressive while on that front there are now lifts in the venue which means access and inclusion is even more at the forefront of what this great venue can provide to fans on event days.

It was great to see both the male and female Brisbane Roar mascots out and about as well as the merch stand in full swing. The Roar did a great job on the fan engagement front with kids games, cross bar challenges and their local community partner on the day doing a fantastic service for fans.

While no doubt that OWHS standards are high here I did witness a couple of incidents that made me question if it could be better. On my walk around the ground I saw a fan taking photographs of the players. As she bent down to lean on the fence she fell through it as this particular gate part was not locked or did not have the pin through it meaning she fell through and this could have been a lot worse for her falling on the LED boards or the pitch. Fans must also watch out for balls flying past the net as you make your way from side to side. I was surprised that there was not safety netting or security guards and signs at ether side of the nets warning fans to be aware of flying balls potentially hitting them pre-game as the players practiced their shots. You’d hate to lose your beer or hot chips here when walking past and I don’t think it’s fair that fans would know to be aware of this as they are pre-occupied on walking through to their seating area as well as the fact that the game has not started so they are not paying close attention to the field.

The way-finding signage is good here after some venue upgrades with clear signage and information displayed however the hand sanitiser stations scattered around the venue were empty which seemed like just one of those small things that was forgotten about from time to time on event days. When entering the Western Grandstand corporate area for our seating we had to get a wristband and as the staffer ripped the piece of paper off to stick the wristband on my arm he let the scrap paper just fly away. I said ‘someone needs to get you a bag for the rubbish’ and he said ‘nah fuck it, its just rubbish’. To some who litter or don’t care about the environment that’s fine but for someone like myself who is conscious of and cares about sustainability this was not good optics, especially in the corporate area with people watching. However, for sustainability it was good to see all the standard recycling bins but also a dedicated can and bottle bin for recycling.

Overall this was a fantastic fan experience with the views, affordable food and beverage and accessibility being the major highlights not to mention the last two goals from Brisbane Roar to seal a stunning 2-0 victory. Every fan should add Moreton Daily Stadium to their game day bucket list as it’s well worth the visit.

Day 1, First ASHES Test Match, The Gabba Cricket Ground, Brisbane, Australia 8/12/21

On Wednesday 8th December 2021 I ventured down to Woolloongabba in Brisbane to the Brisbane Cricket Ground (The GABBA) for day one of the first ASHES test cricket match.

From the journey in to the merchandise stand, from the food and beverage offerings to the views and from the sun to the rain and rain and rain, here is my recap from a very memorable first day ASHES test in Brisbane.

Enjoy.

Brisbane Broncos Vs Gold Coast Titans NRL Fan Experience, Suncorp Stadium, Brisbane, Queensland 27/06/20

Here’s a snapshot documenting the fan journey tonight heading back to the Brisbane Broncos game days at Suncorp Stadium in Brisbane, Queensland, Australia on Saturday night.

10,000 fans were allowed back on the night for the NRL game.

Train to the game. Chelmer station to Milton station. Free transport still on offer for fans here heading the game.

Note the clear communications around ticket conditions for the COVID19 plan on this game day.

The march to the stadium from the station. Not as vocal as usual but grateful and lucky to be back here.

Ticketing. Paper PDFs or mobile ticketing only. Gates open only from 45 minutes before kick off.

F&B. Cashless/card only. Line markings. Social distancing maintained and respected by fans. Speed was fast to be served. Staff friendly and good on them for being back too. They need this for jobs as well.

Seating. Strictly only allowed to use the 2 seats you were able to purchase and must keep 1.5m away from each other. Must remain within the zone allocated on your ticket.

Hand sanitizer stations abundant throughout the venue.

Well done to all of the staff from the Broncos membership team to the venue staff and everyone else in between who put this on for fans with only a few day’s notice. Huge respect for that team work.

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

106 days into 2020 and what an unimaginable and absolutely crazy year it has been within the Australian craft beer industry this year. 

First the devastation of the summer bush fires and now the way the world has been flipped on its head by COVID19. It’s been an incredibly tough time for many Australian’s and small businesses out there but as I work within this industry I’ve also seen first hand how stressful, challenging and frustrating it has been for independent craft breweries (and all the associated people along the supply chain) throughout Australia.

However if it’s one thing that this industry and community of good beer fans do well, it’s pulling together and working together to support each other. From the relentless back-breaking work that organizations like the IBA, Oz Brews News, Froth Mag and Crafty Pint do for this industry to all the craft beer fans out there who have all gone to great lengths over the past few months to buy local and get behind their community craft breweries, well it’s just so bloody lovely to see. What an outstanding community of people! It just makes you feel so damn proud of how Australian’s come together to support each other in times of crisis. 

Anyway, seeing as I have lost work like many others within the industry and because I now have some extra time on my hands and just can’t sit still, I have put together another handy infographic of fan engagement ideas that will come in useful to a host of businesses, breweries, and venues within our industry. 

Featured below is a new fan engagement infographic that has been created from collating ideas and initiatives from what over 300 Australian craft breweries have been doing to engage their fans and local communities. I have also included all of the ideas within a bullet point list with images added below as well as including some of my own ideas. If an idea does not make sense then please feel free to reach out and I will assist. 

Earlier this week I also released an infographic for the sports business titled 200+ Fan Engagement Ideas to Entertain, Educate and Connect Sports Fans during COVID19 which aims to help local grassroots and community clubs throughout the globe with ideas to engage their communities at this time. Previously I have created these resources below as well. These have been useful for the sports business but many of the ideas are interchangeable, cost-effective and simple and have also helped small businesses with the ideas presented here being quite adaptable to many businesses.

I have also previously created this resource ‘100+ Fan Engagement Ideas For Craft Breweries’ which has been a simple and effective guide for craft breweries across Australia and may come in handy down the track for other breweries to acquire new fans and drive further revenue opportunities.

If IBA members also have access to the new IBA forum and website sections then my fan engagement presentation and panel from last year’s BREWCON conference might also be a beneficial watch.

All in all this has just been something to do to stay active during this time so I hope that it comes in handy for anyone within the independent craft beer industry. 

My final piece of advice is to get out there and support your local indie brewery and buy local from local indie bottle shops and venues doing take aways where you can as this will help these businesses at a time when they all need it the most. 

Thanks for reading. 

150+ FAN ENGAGEMENT IDEAS FOR CRAFT BREWERIES: SOLUTIONS TO ENTERTAIN AND EDUCATE, DRIVE REVENUE AND CONNECT BEER FANS AND LOCAL COMMUNITIES DURING COVID19

150+ Fan Engagement Ideas For Craft Breweries: Solutions To Entertain And Educate, Drive Revenue And Connect Beer Fans And Local Communities During COVID19

  • Bottle shop/venue and staff shout outs to promote local indie stockists
  • Trivia
  • Merch incentives/giveaways (even just free stickers) with minimum spend beer orders
  • Online happy hour
  • Art series featuring and promoting breweries local community/artists
  • Supporters send in your pictures with the brewery beers
  • Competitions- win a years supply etc
  • Promote beer finder maps/stockists
  • BrewChats online shows
  • Healthcare worker discounts
  • Posting takeaway food menus
  • Isolation beer festival/tastings
  • Creative sample boxes (core range cartons to mixed cubes)
  • Hand sanitser for sale
  • Live stream bands at home
  • Mega variety packs
  • ISO Games
  • Pop quizzes for discounts/deals
  • Virtual masterclasses
  • Beer cocktail recipes
  • Craft beer baking efforts
  • Midweek madness sales
  • Pics/shout outs/promote/thank the brew crew
  • Letter/email of the day
  • Drive Thru Specials
  • Access to exclusive content
  • Buy a case, get a free….crowler/incentive etc
  • At Home menu’s- bring the taproom to your house
  • Local area bar/venue Monopoly board game shout out
  • Beer/food delivery order apps
  • Promote take away meal/beer packs
  • Brewery supporter quotes
  • Donate a carton/4pack/beer to a health care worker
  • Promote your merch especially female range of gear
  • Win the first case off the canning line
  • Food and beer variety packs
  • Local craft beer collaboration packs featuring various breweries beers
  • Creative specials and daily deals on takeaway food and beers
  • Creative colourful drive thru set ups and instructions
  • Check in on elderly brewery supporters
  • Word searches
  • Caption This
  • Bingo cards
  • Spot the tinnie/beer
  • Colourjng in sheets/Tattoo design sheets
  • Drawing challenges
  • Throw back pictures/moments/memories
  • Nominate a brewery supporter
  • Challenges
  • Zoom wallpapers of the brewery/SKUs
  • Podcasts
  • Hand washing techniques/instructions
  • Deliver care packages to supporters
  • YouTube/Video shows/recaps and rewinds
  • Hero of the brewery (emergency services fan shout outs)
  • Feel good moments/pics/videos
  • Art competitions
  • Countdowns and votes and polls
  • Connect 4 brewery challenges
  • Photo of the day
  • Supporter Nominations
  • Q&A’s with the brewer
  • On This Day
  • Fitness/work out/training tips
  • Craft beer YOGA
  • GIF challenges
  • Share your brewery supporter story- fan sourced
  • Utilising fan generated content
  • Instagram/FB Live with brewer/team member
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Choose your ultimate brewery team lineups
  • Mental Health Messages and Tips
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Brewery Spotify music playlists
  • What are the breweries up to updates
  • CEO messages/emails to supporters
  • Brewery video messages to supporters
  • Twitter/FB/Insty take overs
  • Send letters to the brewery
  • Dogs of the brewery and fans pets etc
  • RSA/ABAC appropriate kids activity worksheets on agriculture/sustainability/hops etc
  • Memes
  • Pixelated pick the beer
  • My ‘brewery Story
  • Random Acts of Kindness
  • Virtual brewery tour
  • 60 seconds Qs with the brewery team
  • Brewery/supporter/bottle shop people profiles
  • TikToks
  • Tattoo profiles of the brewery staff
  • Live Q&A
  • Fun and quirky facts
  • Merch offers and incentives
  • Merchandise daily deals
  • Virtual Meet Ups
  • Online Quizzes Ex. Kahootz
  • Free access to exclusive content
  • Cooking and recipe shows and plans
  • Educational virtual video sessions
  • Virtual tastings
  • Mini documentaries
  • Exclusive special one off merch lines
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the brewery from the emoji’s
  • Bracket challenges
  • Merch giveaways
  • Your brewery memory
  • Personalised brewery wallpapers
  • CRIBS- brewery home lockdown version
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn- shout outs with supporters in their craft beer tees
  • Donate a beer or gift card
  • Gift cards!
  • Stat attacks
  • Stories behind the moments
  • Surprise fans with calls/videos
  • Name The beer
  • Show and Tell (Show Us Your beer cave/memorabilia)
  • Arts & Crafts
  • Community hero of the week
  • Fan discounts for brewery sponsors- support local businesses
  • Thank You Messages to supporters
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Word Challenges: Brewery scattergories
  • Spot The Difference
  • Share favourite beer merch items
  • Mental Health/Fitness webinars
  • Fan video messages of support for the brewery
  • Brewery profiles
  • Fan of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for supporters
  • Inspirational quotes
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Build the ultimate beer meal
  • Thank you shout outs to health care workers
  • Maze challenges
  • Fans/Brewery nominate a local business that deserves recognition
  • What’s in the brewers/fans fridge?
  • Beer baking challenges
  • Sudoku worksheets
  • One on one video chat with the brewer
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the brewery supports
  • Brewery printable cut outs
  • Virtual Vacations frames for fans
  • Where’s the brewery/beer (where’s wally etc.)
  • Fan/Supporter hall of fame
  • Find the BEER
  • Fan call from the CEO
  • Printable posters/assets
  • Supporter/beer caricatures
  • Brewery DJ doing a set live on social
  • Fans merch lucky dip live
  • Memory games
  • Fan wall at the brewery
  • Promote fans loyalty i.e. 1, 5, 10 years memberships
  • Harness, use and showcase fan generated content
  • Fan appreciation day/week

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

G’day everyone, I hope that this latest blog post and infographic finds you well especially given the unprecedented circumstances we’re all in at the moment.

How is everyone going with everything at the moment? It’s a pretty stressful and overwhelming time for everyone but it seems that we’re all coping pretty well with self-isolation, COVID19 concerns and everything else that’s going on in our lives. Whose missing live sport? The smells and sounds of the game-day? It will be all back before we know it.

Like millions of others, both my wife and I have lost work but life does go on and you have to keep moving. I’m deeply saddened to hear about plenty of my hard-working friends and colleagues from the sports business world who are struggling at the moment because of redundancies or lost income. We’re all in this together and things will get better. I know how hard these reps have all worked for fans in stadiums all over the world so they should be very proud of what they’ve achieved and hopefully will be able to come back to their clubs or venues when the time is right. I’m in the same boat and while there’s not much I can do to help, all I can say is that I’m always happy to listen and talk to anyone if they feel like a virtual chat or a catch-up.

It’s important that we check in on one another at this time but also that we stay active and focused mentally and so because the former school teacher in me can’t just sit still and not want to help, I’ve put together another free quick fan engagement infographic which will help global to grassroots clubs all over the world.

I scoured the web looking at what over 400 global teams were doing for fan engagement content ideas at this time and was blown away at the creativity and innovation coming from these hard-working teams at this time to still provide educational and entertaining content to connect fans.

From mental fitness webinars, kids activity workbooks and recipe creations to Zoom backgrounds, bitmoji’s and fitness challenges it’s been very impressive to see how teams across the world have adapted during COVID19 to provide fans of all ages, but especially young fans with ways to stay connected to the game and their teams.

I have therefore attached below another FREE fan engagement resource that I have put together along with the bullet points of all the ideas for easy access below too.

I have also added the images to my 8000+ strong fan engagement Pinterest board which has an abundance of ideas that have come in useful for teams over the years. Visit the FE Pinterest here.

Also if you haven’t seen any of the other fan engagement infographics that I’ve put together then you can find them here.

If something doesn’t make sense then please just ask and I will assist you with more information about what the bullet point represents.

As with the majority of things I do in the fan engagement space, I don’t ask for much in return for my services as I care about young fans and making the best fan experience possible. I love what I get to do and as a fan first and foremost myself this will never change. All I ever ask is that you respect me and my work and let me know if it came in handy and reach out if you found it helpful.

The best part about what I’ve been able to do here has been to network, help out and meet likeminded people in sports biz from all across the globe who one day I can introduce my soon to be born child to your team and stadium and not just go on my global stadium journeys by myself. With a baby girl on the way in July, I can’t wait to be doing this and instill in them my love for stadium architecture, trying diverse F&B and catching different sports in different parts of the globe. With COVID19 going on and no real end in sight, it’s important that we understand that we all have so much to look forward to and for me, I can’t wait to welcome my first baby and soon to be sports fan into the world.

Thank you for reading and I hope that this free resource comes in handy for you.

Have a good week, keep smiling and stay positive.

This will all be over soon and fans will be back on the Kiss Cam, cheering their teams on and also complaining about the price and quality of stadium F&B in no time!

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

  • Check in on elderly members/fans
  • Word search
  • Stay Home Bingo card
  • Spot the ball
  • Colour in the player/club emblem/jersey
  • Draw the player/ground/emblem
  • Throw back pictures/moments/memories
  • Nominate a team
  • Challenges
  • Zoom wallpapers
  • Team/Player wallpapers
  • Podcasts
  • Classic calls/flashbacks
  • Play back old games
  • Coronavirus hand washing techniques/instructions
  • Deliver care packages to fans
  • VR ground visits
  • YouTube/Video shows/recaps and rewinds
  • Hero of the team (emergency services fan shout outs)
  • Feel Good moments/pics/videos
  • Art competitions
  • Story Time. Players read kids books/stories to young fans
  • Countdowns and votes (best jersey/game/player etc.)
  • Connect 4 Mascot challenges
  • Google Home to engage with fans at home
  • Photo of the day
  • Family Nominations
  • Q&A’s
  • On This Day
  • Skills challenges
  • Fitness/work out/training tips
  • Team commentate fans skills/videos
  • GIF challenges
  • Twitch e-sports gaming challenges
  • Re-watch classic games
  • Share your fan story
  • Utilising fan generated content
  • Repurposing merch for medical supplies
  • Instagram/FB Live with players/team
  • Beat the clock online jigsaw puzzle challenges
  • Emergency/Health services branded merch
  • #FromTheArchives
  • Old player profiles
  • Choose your ultimate team lineups
  • Mental Health Messages and Tips
  • Classic game replays
  • What Self-Iso Personality Are You?
  • Quizzes
  • Polls
  • Social games
  • Replay games via Twitter updates
  • Club Spotify music playlists
  • What are the players up to updates
  • CEO messages/emails to fans
  • Player video messages to fans
  • Game day dress up
  • Twitter/FB/Insty take overs
  • Send letters to the team
  • Player pen-pals
  • Dogs of the club/team/fans
  • Activity sheets/kids worksheets
  • Legend Q&A with past player
  • The People’s Presser
  • Ultimate Quaran Team
  • Memes
  • Pixelated pick the players
  • My ‘Insert Team’ Story
  • Top 100 games/moments/memories/players/jerseys
  • Virtual Match day Predictions
  • Random Acts of Kindness
  • Inside the training session
  • 60 seconds Qs with the player/coach
  • Fan profiles
  • TikToks
  • Tattoo profiles of the players
  • Live Q&A
  • Choose your ultimate fantasy team
  • Match day program flashbacks
  • Fun Facts
  • Virtual autographs
  • Match day merch offers
  • Merchandise daily deals
  • Fan Virtual Meet Up
  • Online Quizzes Ex. Kahootz
  • Archival footage
  • Free access to exclusive content
  • Cooking and recipe shows
  • Online fan party
  • Mini documentaries
  • Exclusive special merch
  • Good News Stories
  • Stay Home Messages
  • Send us your crazy graphic design requests
  • Guess the player names from the emoji’s
  • Bracket challenges
  • Charity Challenges
  • Merch giveaways
  • Stadium wallpapers
  • Your Stadium Memory
  • Virtual Game Days
  • Personalised jersey wallpapers
  • Player fashion shows
  • CRIBS- player home lockdown version
  • Players/team letters to fans/members
  • #OpenDoorChallenge
  • Fan Art Fridays
  • #GetYourKitOn
  • Donate A Membership
  • Retro plays of the week
  • Stat attacks
  • Classic game breakdowns with ex players/coaches
  • Specials on training range merch
  • Stories behind the big moments
  • Team/Player Yoga
  • Animal Crossing jerseys
  • Surprise fans with calls/videos
  • Individual Training Programs
  • Food Bank Appeals
  • Name The Goal/Try/Moment
  • Show and Tell (Show Us Your Sports Cave)
  • Backyard Skills Challenges
  • Arts & Crafts
  • Community hero of the week
  • Home Workouts
  • Old photos from yesteryear
  • Your Call From Home- Fans commentating big moments
  • Show Your Colours- send in pics in
  • Team colouring in books
  • Guess The Player- Who Am I?
  • What Happens Next?
  • Fan discounts for team sponsors- support local businesses
  • Thank You Messages to fans
  • What comes to mind when you see this kit?
  • Your Birth Month and First Letter of your name = Your Career/Name etc.
  • Find a word
  • Scoreboard challenge
  • Word Challenges: Team scattergories
  • Spot The Difference
  • Share Your Ticket Stub Memory
  • Guess which season these jerseys are from
  • Trading Card Flashbacks
  • Retro Team List Tuesday
  • Share favourite merch items
  • Whose Tattoo?
  • Isolation Task/Name
  • Mental Health/Fitness webinars
  • Fan video messages of support for the team
  • Player/FOH profiles
  • Alternative design random jerseys
  • Design a banner
  • Old news stories from papers
  • Fan/Member of the week
  • Animated GIFs
  • Cartoons
  • This Week: Run a schedule of what’s on for fans
  • Inspirational quotes
  • Anything mascot related: Colouring in, wallpapers, cut outs
  • Virtual Happy Hour’s knock off beers/drinks with team/fans
  • Live chat with a former star
  • Share baby photos of players/team
  • Build the ultimate stadium meal
  • Thank you shout outs to health care workers
  • Game plan breakdowns- show attack/defence plays
  • Team/Player pays it forward with free coffees/meals for members/health care workers at local businesses
  • Team maze challenges
  • Reading challenges
  • Fans/Members nominate a local business that deserves recognition
  • Virtual cheerleading/dance sessions for fitness/kids
  • What’s in the player’s fridge?
  • Hand washing technique cards
  • Player Bitmojis
  • Art contests
  • Make up tutorials
  • Fan challenges- draw players/ask a question for social live
  • Virtual radiothon
  • Art workshops
  • Sudoku worksheets
  • Video chat with the mascot
  • Kids recipe book
  • Write letters/notes of support along with the team to health care workers
  • Showcase players hidden talents
  • Showcase fans/members hidden talents
  • Promote fans/members of the club local businesses to the fan base
  • ‘I Stay Home For….’ Cards
  • Community Support Roster- show who the team supports
  • Paper Bag Puppets
  • Write a letter to the mascot
  • Rivalry Recaps
  • Mascot/Player printable cut outs
  • Group fitness classes/steps challenges
  • Virtual Vacations frames for fans
  • Stay At Home Match Notes/Sheet
  • Make a player out of household items cardboard etc.
  • Virtual watch parties of classic old games
  • Where’s the mascot (where’s wally etc.)
  • Fan hall of fame
  • Guess the attendance of the retro game
  • Name the score of the classic game
  • Mascot trading cards
  • Send in fan messages for the team to go up in the sheds for their return
  • Fan call from the CEO
  • Write a match day review from a past game- writing challenge
  • Printable posters
  • Letterbox drops of merch/letters from players to members houses
  • Junior fan of the day during COVID19
  • Fan caricatures
  • Team DJ doing a set live on social
  • Junior reporter commentates a classic game
  • Kids only fan forum
  • Kids only team presser
  • Members/fans merch lucky dip live
  • Memory games
  • Virtual members wall
  • VR ticket/merch/mascot hunts
  • Kids/parents fans/members only fitness/health session live by team
  • Stay at home pass
  • Printable trophies and cups
  • Promote fans membership loyalty i.e. 5, 10, 20 years memberships
  • Harness, use and showcase fan generated content
  • Print out club size charts
  • First game day at home certificates
  • Game day memorabilia auctions/giveaways
  • Fan/member appreciation day/week
  • Make a team flag at home
  • At home ‘cams’ team filters for Oblivious cam, Kiss cam, etc.

 

I Asked Every NRL Club Why I Should Become A Member…..Here Are The Responses

The NRL season is back soon and along with my fellow NRL and rugby league fans, I am pumped to be getting back out to games at a time when the game seems to be even bigger than ever…..but maybe it’s just Tina Turner singing in the background. Anyway…..

In an effort to see why I should become a member of an NRL club and what benefits each team offered their fans for the 2020 season, I sent an email under the alias Jack Gilmore (a combination of two of my favourite fictional film sports characters in Jackie Moon from Semi-Pro and Happy Gilmore from Happy Gilmore) to ask a couple of questions and see how teams would reply. (Note: Having worked with the majority of clubs in some capacity, I used an alias because if I used my real name they’d have caught on straight away and I wanted to get 100% honest and genuine replies).

I wanted to see the following:

  • Who responded the quickest
  • Who didn’t respond at all. Hopefully, they’d all reply. Every team needs every fan to sign up to increase memberships.
  • Why I should become a member of each club and who answered the specific question ‘Why Should I Become A Member of your club’
  • What benefits were included in memberships compared to others across the NRL
  • Who was persistent and followed up by trying to get the membership and sale finalized 
  • Who came across as genuine and authentic rather than an auto-reply response

Here are the results:

National Rugby League:

  • 11 of the 16 teams I emailed had replied with responses at the time of writing this blog post on Wednesday morning 4/3/2020.
  • Six teams replied with automatic responses within one minute of my email (these were Newcastle, NZ, Melbourne, Parramatta, Brisbane, and Gold Coast) with four of these following up afterward with more detailed responses. This was a simple way to both illustrate that the team had received the email, that the fan would get a reply soon and that they immediately received confirmation that their request was being actioned.
  • The Storm and Knights didn’t follow up on their initial emails saying they’d get back to me though which is fine as you’d assume that more than likely a fan would follow up with the auto-reply.
  • Not a single club sent a follow-up email when I had not responded within a week so it would be interesting to see how persistent they are before getting back to these potential fans to try to sign them up closer to the season start date. You have to be persistent. 
  • Only 8 of 16 actually bothered to answer my question about why I should support the team. Listening is vital. 

Response Times:

I sent an email out to every team’s membership email account at 10am on Tuesday the 25th of February which stated:

“Hello, 

I’m looking at becoming a member this year having recently relocated back home. 

Just a GA seat, one seat for me, cheapest, please.

What is the best reason to become a member of the club and why should I bother? 

Any incentives, deals, promos? What do you guys do for me as a member that’s good? 
Can you send me any details on membership packs and what I get in them too, please?
Thanks”

At the time of writing this on 4/3/2020, of the 16 teams I wrote to using their membership emails, only 11 of the clubs responded to my email asking about becoming a member.

I followed up with an email to the five who didn’t respond on Wednesday morning 4 March seeking to see about a reply to my initial email. It’s totally understandable that these emails can fall through the cracks but for someone wanting to sign up it’s imperative that this happens infrequently so as to avoid a potential lost sale and membership.

By Wednesday afternoon I had heard back from two more clubs so 13 of the 16 had responded by Wednesday afternoon.

Of the 11 teams who responded after my initial email:

  • Fastest response: 11 minutes from Parramatta. Brilliant.
  • 6 responded within 42 minutes
  • 8 responded on the same day
  • 10 responded within 1 day and a few hours
  • 8 actually answered the question I asked about why it’s worth becoming a member and why I should do that

I guess what was one thing that was interesting was that of the six teams who followed up instantly with automatic replies saying they’d get back to me ASAP, two of those (Melbourne and Newcastle) didn’t actually respond until I wrote back to them and then they did which was great to see.

An important thing to note is that I don’t think fans should expect a reply straight away and the clubs made mention of this in the automatic replies that they’d respond in one to two days. However, it is absolutely vital that all enquiries are actioned and the loop is closed sufficiently by replying to either get the fan over the line and bag the sale/membership and/or to collect the data (name/email) to follow up with at a later point when trying again whether that is next week, month or season. They’ve reached out to you and are halfway towards a sale. 

The following is the time the team responded along with the total time from

Lessons:

  • It is vital to follow up with everyone who contacts your business. And then follow up again….and again. Not harassing them and certainly not when they’ve told you to stop but you have to be persistent. Sometimes it’s a long game. They have made the effort to engage with you which means they are halfway there to a sale.
  • It’s great to have an automatic reply but if you don’t follow up these are pointless.
  • Being genuine and authentic will lead to a sale. The responses below where the membership team person went out of their way to tell me why I should sign up actually enticed me to think about doing just that if I lived locally to those clubs.
  • Answering the question that is asked cuts down time for both parties back and forth, gives the person what they’re after and highly likely leads to a sale as they have all the information to make an informed buying decision.
  • Asking to call or grab a number is important. The more info you can collect the better but also the chances of a sale are higher if you can speak to a person and state your case effectively and clearly in person or over the phone.
  • Never be afraid to upsell or talk about add-on’s and trying to sell other items. Sometimes the customer/fan doesn’t know what’s available and you might just have an even better deal for them plus bringing in more selling points leads to more sales. I was surprised that no one bothered to talk about hospitality or merchandise or try to push me with upselling to get even more bang for my buck (although perhaps that’s where they did listen as I mentioned I only wanted the cheapest GA ticket)
  • Not many asked me questions about my motivations for buying. That’s important as it can answer a lot of questions to round out a sale.
  • All in all, what a bargain these NRL memberships are! I can’t wait to get out to the grounds in 2020. 
  • I’d love to have seen the Tigers, Sharks and Panthers replies too however these memberships are available in the links if anyone wants to view them. They are equally impressive too. 
  • If you’re an NRL member sign up to your club and support the game. NRL has never been in a better position and as a hardcore fan myself I am pumped to be getting back out to the grounds.

Responses:

The following are the responses from each club along with some notes.

Parramatta Eels

Thank you for your email.

That’s great to hear you are interested in becoming a member!

I highly recommend our General Admission membership as I will list below what you receive in it.

Note: if you buy a full season general admission adult pass you receive a free junior up to the age of 18.

General Admission (11 games): unreserved

Adult: $200

Concession: $190

Junior: Free with full paying adult or $100 for an extra junior

Family: $400

Members pack:

Adult:

  • Cap
  • Keyring
  • Lanyard
  • Sticker set

Junior:

  • Lanyard
  • Sticker set
  • Junior cap

As being a 2020 member, you will also receive a range of benefits such as:

  • Integrated game day public transport
  • Access to the brand-new members offers program
  • Access to Members Lounge ’47
  • Access to Members’ loyalty program, including Member Loyalty Events
  • Access to cash-back member seat resale program (Reserved Seat Members only)
  • 10% discount off selected Eels home game tickets
  • BONUS! 15% discount at the Eels Online Store
  • Priority buying window for all Eels home games
  • Priority buying window for NRL major events
  • Member Event Invitations
  • Member-first club communication

I hope this helps you understand the way our memberships work in more detail.

Notes:

  • Super fast response
  • Loaded with info on memberships and inclusions
  • Actually sounds like the best membership to sign up to as well given all the benefits. Parra fans have it good there.

New Zealand Warriors

Thank you for your e-mail and we appreciate all of your support and interest in becoming a member for the 2020 season! We are eager for the upcoming 2020 season as the boys have been training extremely hard and are all in for a great season ahead, so we’d love to have you on board during this exciting time! The following options would be your General Admission memberships for the season and I’ve included the benefits that you receive as a member-

The Interchange (general admission) Membership Options are as follows-

–              Either 5, 9 or 18-ticket General Admission passes

                Full Season –  Flexi 5 game  ($85 in total)  

                                         Flexi 9 game  ($144 in total)                                                                                              

                                         Flexi 18 game ($270 in total)                                                       

–              Can spread all games across the season or use all at once with your friends and family

–              An adult membership pack which includes a CCC member’s cap, Vodafone Warriors bumper sticker, 2020 memberships pass and lanyard

–              Access to members-only online newsletter

–              Access to the members’ clubroom

–              10% ticket discount to Vodafone Warriors regular season home games at Mt Smart

–              10% merchandise discount at our super store or online at www.warriorsstore.co.nz

–              Second-priority ticketing access to NRL Finals and State of Origin

If you are able to attend every home game at Mt Smart Stadium, I would consider the Flexi 9 option for $144 for the season. Alternatively, if you needed a bit more flexible of an option and you are not able to attend all of the home games I’d suggest the Flexi 5 option for $85. If you plan on bringing someone else along to every game with you I’d consider the Flexi 18 for $270.

Thanks again Jack and please let me know if you have any other questions and I’d be happy to help.

Notes:

  • Provided options
  • Added a link
  • Added info on membership inclusions
  • Fantastic answer as to why I should sign on as a member

St. George Illawarra Dragons

Thanks for your email and interest in becoming a Red V Member.

Membership is the highest commitment a supporter can make to their club – which we reward for your direct financial contribution. All members would receive exclusive benefits including the best value for home game tickets and away ticket offers, discounts on Dragons merchandise, exclusive access to meet the team through member events, and chances to win member experiences and prizes! You can read more about our member benefits here.

Currently, all members who sign up by the 2nd March will be included on our annual Red V Member Wall. The yearly designed wall will show the names of all members who have signed up prior to that deadline and will be displayed at all Dragons home games and selected member events. Members will also receive exclusive access to an Anzac Day ticket pre-sale next week with 20% off tickets (along with existing 20% off all Dragons home game tickets) and a pre-sale for the NRL Grand Final later in March!

For information and images regarding your membership pack, please click here.

You would have multiple options regarding a GA seat – it would depend on how many games you’d get to throughout the year. Your options would include:

Flexi 3 GA for $70: Access to 3 Dragons home games between Kogarah or Wollongong

Wollongong Pass GA for $135: Access to 6 Dragons home games at Wollongong

Kogarah Plus GA for $135: Access to 5 Dragons home games at Kogarah and 1 at the SCG for Anzac Day

Full Season GA for $240: Access to all 12 Dragons home games

Let us know if you had any further questions.

Notes:

  • Provided a very good response to my question about why I should get a membership
  • Added a link to memberships
  • Provided different options
  • All members signed up before 2/3 also had the chance to be on the REDV wall too.

Sydney Roosters

Thank you for your email. Great to hear you are interested in becoming a Member.

Our coach Trent Robinson describes our Members as the foundation of our club. The support from our Members by turning up to games and paying Membership fees plays a big role in the club’s success.

If you are interested in general admission seating, the Bronze Membership is your best choice. The Membership costs $150, which includes access to 10 home games (8x SCG, 1 Gosford, 1 North Sydney Oval), which is a significant saving in comparison to purchasing a GA ticket ($30/game pre-sale) to every home game. As a Member, you can also purchase tickets with a 10% discount at Central Coast and 30% at SCG home games so that it is also more affordable to bring family and friends with you to games.

The bronze Membership is counted as a Ticketed Membership, which includes receiving your Membership card, lanyard, keyring, stickers and fixture magnet, and a coupon so that you can collect your choice of a cap, scarf or can cooler at a home game, Members BBQ, or from the Spring St entrance at Easts Leagues.

To purchase the Bronze Membership, please visit: https://am.ticketmaster.com/roosters/bronze-membership#/

Alternatively you can call us on 1300 327 871 to purchase your Membership.

Notes:

  • Answered my question about why its good to become a member
  • Provided link to the membership
  • Provided info on what’s included in membership packs

Canberra Raiders

Thanks for your email. Please use the link below to find all our exclusive member benefits for season 2020. Due to a large influx of members this year we recommend purchasing your membership at some point today in order to ensure that you receive a membership pack.

https://www.raiders.com.au/membership/packages/full-season/bronze-general-admission/

We hope to see you as part of the Raiders family in season 2020.

Notes:

  • Provided a link to memberships

Brisbane Broncos

It is great to hear you are looking to become a member with us for the 2020 season!

With regard to your requirements, were you looking at a full season membership or possibly a 4 game membership?

A great reason to become a member with us this year is that we strongly believe 2020 will be a massive year for the boys on the field, and we think it’s not one to be missed. Aside from that though by becoming a member for 2020 you also gain access to a myriad of benefits which include; discounted home game tickets through Ticketek for family and friends, pre-sale access to NRL finals games involving us, access to discounts in our Team Store, plus access to offers from our many sponsors and partners.

By also becoming a member you have access to exclusive member content via our Member Mail email which is sent to you each week. This content also includes member only competitions that you can enter which gives you access to prizes and experiences that non-members and fans can’t get.

For more information on all of our membership packages you can head to our membership website via the link here. If you would like to discuss any of our options as well you can certainly give us a call anytime

Notes:

  • Answered the question quite well and got me excited for the season ahead.
  • Provided heaps of information and a membership link
  • Told me about membership incentives and information like competitions and merch
  • A side note on this. I bought my Broncos membership for 2020 last week and they were equally switched on to helping me out as they were to helping old mate ‘Jack’ out lol. 

North Queensland Cowboys

Hey Jake,

I have link below our Gold Star Unreserved Membership, which is our GA product.

Feel free to have a look over the inclusion and if you have any questions let me know

https://www.cowboys.com.au/membership/packages/full-season/gold-star-unreserved/

Notes:

  • Far out, I love the Cowboys and can’t wait to get up to the new stadium for the opening game but….
  • They got my fake name wrong! haha this actually made me laugh so kudos for that.

  • A few grammatical errors but who cares really about these at least they responded!

  • Didn’t tell me why it’d be great to support the team or any benefits

  • Provided a link to memberships which was useful to look over and get excited about.

  • The most glaring omission is the fact that YOU HAVE A BRAND NEW STADIUM TO TELL ME ABOUT BUT MADE NO MENTION OF IT! A key thing a fan would want to know about. 

  • Still, these things happen and no doubt they are under the pump with the brand new stadium and doing a superb job in getting everything ready for the opening game. As a proud North Queenslander supporter, I still bought a jersey this year too. Up the Cowboys!

Manly Sea Eagles

We have GA Memberships for $205 for the season. This includes all 10 Lottoland home games.

The way our GA seating works is on a first come first served basis, so you would need to secure your own seat.

With this specific pack you have the option of receiving either a cap, beanie or scarf, as well as a Member card, lanyard, sticker and keyring.

One of the best benefits is the cost. A Membership works out much cheaper than purchasing tickets game by game.

In addition to this your receive a 10% discount on merchandise, pre-sale access to different Rugby Leagues events such as NRL finals and Origin. We also hold Member only events throughout the season too, such as our Members Christmas BBQ where all players are in attendance 

That is kind of our Membership in a nutshell, I guess most importantly though it’s the best way to support the Club that you follow!

Please see the link below for additional information about the specific pack it sounds would be most suitable for you:

https://www.seaeagles.com.au/membership/packages/general-admission/the-47s-general-admission/

Another thing to note, is we also have 3 or 5 game GA Memberships if you don’t think you’ll make all 10 games.

Notes:

  • Provided extra info and insights
  • Provided link to membership
  • Told me why its good to support the club
  • Talked about the benefits
  • Told me what incentives and inclusions are in the packs

Gold Coast Titans

Thank you for reaching out to the Membership Team upon your move back home!

If you’re looking to attend home games this year at Cbus Super Stadium, having a Membership with the club is the best financial option in which to do so and you receive an exclusive Member’s cap and pack. In addition to this, if you wish to purchase additional tickets you receive a 15% Member’s discount, an invitation to exclusive member events, free public transport on game-day, a Parkwood Social Membership, and free feeder club entry, amongst other benefits.

We’d love to have you onboard for our fight in 2020 so please see below for a link to the packages:

GA Membership:

https://am.ticketmaster.com/goldcoasttitans/Packages/generaladmission#/

If you have any further questions please don’t hesitate to respond to this email or alternatively give us a call via our hotline as we’d be more than happy to help.

I look forward to hearing from you soon!

Notes:

  • Provided membership link
  • Answered question about the cheapest option
  • Told me why it’s good to be a member

South Sydney

Thank you for contacting the South Sydney Rabbitohs.

I have attached the link with details of the General Admission Member Pack https://membership.rabbitohs.com.au/general-admission/.

This Membership is a Full Season Member Pass, meaning that you will have access to all Rabbitohs NSW Home Games Plus Reciprocal Away Games and pick your seat in our General Admission Seating each Match. 

-You will receive a Cap/Scarf (Member’s Choice Item)

-Membership Card

-Bumper Sticker

-Fixture Magnet

-Lanyard

-$20 online merchandise voucher

-10% off Rabbitohs Merch

-Rabbitohs Rewards Pass

-Exclusive Sponsor Offers

-Entry to the 2020 Member’s Tipping Competition

-Access to P&O Member’s Deck at post-match functions

-Choose from a selection of players on your Member card

Scroll through the link to view these items visually.

If you don’t think you are going to be present at all the Home Games, we do have the option of purchasing a Flexi 3 or 5 game Membership which will grant you access to either 3 or 5 Home Games depending on what suits you best.

Please let me know if I can be of further assistance.

Notes:

  • Provided merch info and inclusions in the membership pack
  • Provided link to the memberships
  • Didn’t tell me why I should support the team

Canterbury

Thank you for contracting the Bulldogs Membership Team.

That’s good to hear mate  that you are interested in becoming a Bulldogs Membership for the 2020 season.

We are only a couple of days out from our first game of the season and the Club and teams need you and your support for the 2020 season.

Our cheapest General Admission membership is the Blue Zone membership for $145.

The following link contains all the information regarding the Blue zone membership: https://www.bulldogs.com.au/membership/packages/general-admission/blue-zone/

Could you please give me a day and time that suits you best so I can give you a call to renew your membership for 2020?

If you have any questions please feel free to give us a call back on 1300 769 164 or simply respond to this email.

Notes:

  • Provided a membership link
  • Provided a number to call
  • Provided the cheapest option
  • Answered question about membership
  • Asked to follow up with me with a call

Melbourne Storm 

Thank you for your email

Below is a link to our membership packages

https://www.melbournestorm.com.au/membership/packages/

What is your best contact number to call you on regarding this

Looking forward to hearing back from you

Notes:

  • Asked to call me to follow up which was good to see. A genuine call gets a higher chance of a sale every time.
  • Linked in info on membership info
  • Didn’t answer the question about why I should become a member of the Storm but would likely do that over phone

Newcastle Knights

He is a link to our membership website https://knightshub.com.au/membership/, here you will be able to browse the different memberships we have on offer and choose what best suits you. Each of our membership offers discounts on merchandise and ticketing on top of the membership pack that you will receive.

The greatest part about becoming a member is showing your support and becoming a part of a club you feel passionate about.

Please let me know if I can help you with anything further.

Kind regards,

Notes:

  • Answered the question quite well here
  • Provided links and info

Cronulla

  • No response to the initial email
  • No response to follow up email

Penrith

  • No response to the initial email
  • No response to follow up email

Wests Tigers

  • No response to the initial email
  • No response to follow up email

A note on Cronulla, Penrith and Wests Tigers. Even if these three caught on that this wasn’t a real member inquiry the fact that the vast majority are all cut and paste automatic reply emails means it doesn’t take much effort to just reply. The emails have no doubt fallen into the spam, opened and closed or just forgotten about folder. Even after I bothered to follow up with another email. However, whatever the case if you’re a fan of these clubs and myself having done their games days, I’d still 100% sign up for a membership of these clubs as they’re all doing exceptional things in the community and on game days. Plus….suburban grounds, gotta love that!

 

AUS LEISURE MAG: The Best In The West: Bankwest Stadium Parramatta Eels NRL Fan Experience Review

The game-day fan experience continues to rapidly evolve on a daily basis with global venues going all out for sports fans through enhancements to areas such as hospitality, seating, catering, technology and accessibility all in an effort to create better fan-friendly destinations and unforgettable experiences as well as further drive new revenue opportunities.

Recent fan experience developments to venues have for instance seen the addition of a craft beer microbrewery at Tottenham Hotspur’s dazzling new stadium in London while Banc of California Stadium in Los Angeles focused on a foodies experience for LAFC fans by including concession items from some of the best local chefs and restaurants in LA. Meanwhile, under construction venues such as Globe Life Field in Arlington, Texas will feature a retractable roof as part of their climate-controllable venue while Hungary’s new Puskás Arena in Budapest will include a running track perched above the stands with panoramic views over the city. These impressive modern stadium designs are just a few features which highlight that it’s truly never been a more exciting time to be a sports fan as venues around the world constantly seek to improve the fan experience for spectators to get them off the couch and into venues.

Another venue putting fans and the fan experience front and centre on game day through a raft of impressive features is Australia’s latest major venue, Parramatta’s spectacular Bankwest Stadium situated on the banks of the Parramatta River in Western Sydney. In my latest fan experience review here for AUS Leisure I take a look at the impressive NSW Government funded Bankwest Stadium from a recent Parramatta Eels NRL match here to highlight both how they are achieving best practice fan experience and the lessons that other venues can learn to improve and enhance their own venue fan experiences.

Transport

The fan journey often begins with either the ticket buying experience or with transport to the game and as I began my journey to the venue via a train from Sydney’s Central Station it was instantly impressive to see integrated ticketing in effect with free public transport included as part of every match day ticket. The venue is well serviced by multiple public transport options such as trains, ferries and buses with my train only taking 25 minutes to arrive into the Parramatta Transport Interchange in the Parramatta CBD. It was then just a short walk to the ground through the bustling Church Street precinct that was heavily decorated in Parramatta Eels colours. Navigating the route to a venue can also sometimes be difficult however the addition of bright pink way-finding signage and helpful Transport for NSW support staff provided extra assistance for fans to easily locate the stadium. It was good to see that bike parking racks are also located just out the front of the gates highlighting that there’s multiple ways to access the venue on game days.

Atmosphere

After a seamless entry through the ticket gates, a thorough bag search and an unexpected but very welcome positive greeting from a jovial security guard, I made my way into the ground and was instantly blown away by the incredible views and close proximity that every seat seems to have of the field of play. As kick off approached and the venue was packed with loud and vocal NRL fans, the deafening roars and cheers elevated the noise to an unprecedented atmosphere in an Australian venue. It felt like a wall of sound had been created from the 30,000 fans packed in here so close to the immaculate turf which looked like lush emerald velvet. These thoughts were echoed by Parramatta Eels tragic and Ladies Who League founder Mary Konstantopoulos who stated to me at the match The fan experience is exceptional; you are so close to the action and the roar of the crowd sends chills down your spine. Personally though I also love how the history of the Eels is still reflected in the stadium through the Ray Price Statue and the stands named after Eels legends – it’s a nod to the past whilst providing plenty of hope for the future.”.

Architecture

Venue architect Populous, operators VenuesLive and construction company LendLease have all worked tremendously together to create an outstanding venue that has a variety of clever features such as large open dwell spaces for fans to navigate the concourses and also mingle next to colourful decor that’s still in view of the field. Walking around the venue was easy due to the clear way-finding signs and there is a good use of space inside the concourses with stroller bays for parents to easily park their prams in a secure area under the stands. Outside the stadium there is a kids playground area, basketball court and a street workout gym which all represented a smart use of venue space as well as ensuring that the local community has access to these features whenever they wish. While the venue is very much accessible for all needs, another inclusive approach has been to include unisex toilets which is just another way venues are thinking about looking after all of their spectators and making sure they feel valued on game day.

Seating

Bankwest Stadium CEO Daryl Kerry stated that “This is a stadium that was designed and built for the fans with the event experience front of mind and it’s clear that one of the many highlights of the rectangular seating design of the venue is that every spectator feels so close to the action on the field that they can almost reach out and grab the turf from their seats. It became apparent pretty quickly as I criss-crossed my way around the venue that there’s not a bad seat in the house with the views of the field simply breathtaking no matter where you are seated. The high back seats are also spacious and comfortable while the seat rake means you’re pretty much on top of the action and with the atmosphere pumping throughout the day you feel as though you’re much more apart of the spectacle than in other grounds.  

F&B

Upon checking out the concession outlets and kiosks inside the venue, it was evident that Bankwest Stadium has listened to sports fans as there are a host of clever catering additions and incentives here that already have fans singing the venue’s praises. For instance, game day essentials like sauce and beer trays are free, Bankwest cardholders get 10% off concession items while fan first pricing is in effect with seven key food items like pies and hot chips available for under $5. Moreover, the cost of beer here is closest to the cheapest in any Australian sporting venue starting at $6.50 and even includes craft options such as Furphy and Little Creatures brews which will appease beer drinkers

It was positive to see a focus on sustainability to reduce waste with biodegradable cutlery available instead of plastic and that the venue had researched and identified the changing consumer habits and needs of fans with both quality vegan and gluten free food options all available for fans to purchase. As stadium F&B options continue to improve globally for fans it was exciting to see the focus on flavours that reflected the diversity of the local Western Sydney community as all fans tastes have been catered for through the addition of the ‘High Street’ speciality concession outlets that featured everything from Chinese and BBQ meals to seafood and health food dishes which all looked substantial and delicious when I surveyed the outlets before kick off.

Technology

From the crisp and vocal sound coming through the new PA system to the super fast free Wi-Fi, Bankwest Stadium utilises an impressive array of modern technology that’s both interactive and immersive for fans to experience.

The first things to notice when entering the grandstands is how much clearer the sound is from the speakers while the eye-catching and colourful LED ribbons and HD screens create a thrilling tribal atmosphere as they flash out team hype reels and sponsor content across the stands. Sports business leaders TLA Australia and Game Changer MVP have been responsible for revolutionising the match day experience at BankWest Stadium through the in-game fan engagement and entertainment with TLA Australia Head of Events and Consultancy, James Ward, saying “Through our collaboration with Game Changer MVP we are combining global expertise with local knowledge and experience to deliver some amazing content for fans at Bankwest Stadium’.

Across the day I used close to 5GB of data with ease on the stadium network with no drop outs or re-sign while the Parramatta’s screen content and entertainment was electrifying and had the fans in the stands pumped up throughout the match. The Sport LED lighting is also going to be impressive to see here as the lights can be turned on and off with ease for synchronised light and sound shows.

Fan Engagement

With just three games in for the venue, hirers are still finding their feet with how to make use of the space however the Parramatta Eels put on a first class display for fan engagement by providing activities for fans like a photo booth, face painting and even a living statue artist dressed in Eels colours which was a new one to the fan engagement photo opportunity ideas book. The Eels members bar was also a highlight of the venue where Blue and Gold Army Eels members were able to mingle together in their own dedicated fan space that was decorated in Parra livery.

Hospitality

Having canvassed the concourse and general seating areas, I made my way around to the Western Stand to inspect the corporate hospitality facilities of which on first look seemed there appeared to be an abundance of diverse premium options for guests. While there are indeed plenty of quality lounges, suites and clubs providing both private and premium experiences for networking and dining with gourmet F&B and spectacular views right on top of the field, the jewel in the hospitality crown at Bankwest Stadium is the exclusive and exciting ‘Field Club’. This ‘money cant buy experience’ located at the edge of the playing field allows guests to see the players warming up before they walk through the Field Club and onto the ground which combined with the outstanding views brings patrons so incredibly close to the action like never before.

From the diversity in F&B and the smart architectural design to the unique hospitality and the immersive tech, Bankwest Stadium is a spectacular venue that sets a very high bar for the sports fan experience. This is a world class fan first venue and all stakeholders from the NSW Government down should be applauded for the attention to detail that has gone into its creation as well as the focus on going the extra mile for fans with all the little touches. A Bankwest Stadium game day is an essential bucket list visit for any sports fan and one can only hope that Australian venues continue to put fans and improvements to the fan experience front of mind and look to this venue when creating new event spaces.

BIO:

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at

www.MrBlairHughes.com.

ABC Radio Interview: Fun Police Curbing Sport Fan Behaviour? (21/6/19)

A riveting chat with security personnel and fans from across Australia.

Talking about the current AFL fan and crowd issues, security, behaviour awareness officers and more.

Listen in here: https://www.abc.net.au/radio/programs/overnights/fun-police-curbing-sport-fan-behaviour/11233648

Putting Fan Engagement to the Test: Blair Hughes Experiences how Cricket Australia put fans first during the 2019 Sri Lanka Cricket Test at the Gabba Brisbane’

Across the globe the sports business continues to face many challenges to get bums back into stadium seats both as a result of the competition from the at-home TV experience and new leisure activities combined with the fact that audiences have evolved and are seeking more bang for their buck on game days.

To combat this, teams and venues are constantly creating innovative fan engagement solutions that are seeing positive outcomes for all stakeholders. Whether it be technological advancements such as Manchester City’s augmented reality game day program, the proliferation of craft beer amongst venues concession offerings or Celtic FC initiating the inclusive approach of providing female fans with free sanitary products at Celtic Park, the in-venue fan experience globally continues to be rapidly transformed and enhanced for supporters on match day.

One example of a sporting organization who are reaping the rewards of following a fan first approach is Cricket Australia whose events have consistently demonstrated best practice fan engagement which has afforded cricket fans with exceptional experiences that go above and beyond, particularly with regards to unique money can’t buy activations. This fan experience review of the recent first test match from Brisbane will therefore provide an insight into Cricket Australia’s approach to fan engagement and explore the lessons that other sporting organisations and venues can learn to ensure that all patrons have a positive game day fan experience.

Transport

Starting and ending the fan journey seamlessly is integral to a positive fan experience and it’s something that Cricket Australia and Stadiums Queensland, through The Gabba, do very well as all fans are entitled to free public transport to and from the ground on Cricket Australia match days. Taking advantage of this I boarded a Council bus at 11am from the suburban outskirts of Brisbane that took me all the way up to the front gates of the famous cricket ground in turn saving $5.80 on transport costs. As a result of this integrated transport ticket offer, fans were able to enjoy a clean, air-conditioned and fast ride to and from the ground with ease while also saving some money which is always a quality way to start any match day.

Event Presentation

Arriving at the Gabba 90 minutes before the first ball on what was a typically hot and humid Brisbane summer’s day it was instantly impressive to see the fan zone set up complete with it’s pumping atmosphere and colourful event presentation that featured Cricket Australia branded test match banners that were adorning the Gabba gates.

Security

Security personnel are often the first match day event staff that fans interact with when entering the venue so it is vital that a positive interaction sets the tone for a fan having an enjoyable experience and this was evident at The Gabba on this occasion. In this heightened security climate it was good to see that the event was well aware of not making this feel like a ‘security event’ as fans were greeted with a friendly smile, welcome and hello from security staff who were present at the gates wanding down patrons and checking fans bags before entry.

Technology

On the technology front both Cricket Australia’s ‘Matchday’ app and Stadiums Queensland’s ‘MegaFan’ app provided fans coming to the game with all the information they needed with handy fan experience features including venue maps, live transport timetables and seating views to video replays of key moments and score updates from the game all of which helped to ensure a positive experience for every fan.

Fan Engagement

Cricket Australia places a large emphasis on fan engagement with regular quirky trivia questions on the big screens as well as a sideline-seating feature, which sees a roving group of lucky fans selected to sit in their own exclusive section on the field behind the boundary ropes. The addition of the roving face painting ‘Colour Crew’ was also a clever feature of the game day fan engagement offering that enabled them to move around the ground and paint the faces of Australian and Sri Lankan fans throughout the day.

The centerpiece of the fan engagement offering here however is the impressively presented “Cricket Australia Pool Deck” which represents a unique fan experience in terms of the atmosphere and excitement that it generates for fans.

Designed in conjunction with sports agency TLA Worldwide, the “Pool Deck” activation allows close to 500 fans over the course of the day to cool off in the pool and sees fans first sign a safety waiver at the registration desk where they are presented with a free tropical towel to use as well as a wristband before they enter the pool’s sparkling water to cool off and enjoy an unrivalled view to take in the action on the field.

TLA’s senior account manager Cameron McFarlane noted that “Cricket Australia’s plan with the pool was to appeal to new and existing fans, giving them another reason to attend matches at the Gabba, creating an exceptional experience that would reward the existing fan base as well as creating memorable experiences for new audiences at the cricket. The tiered seating and shaded lounge chairs result in the best seats in the house, aligning with Cricket Australia’s strategy to facilitate social interaction for fans to enjoy throughout their day at the cricket in an accessible environment.”

The little touches were also evident everywhere in the “Pool Deck” with exquisite event presentation and fan experience features including abundant shaded areas and tables, deckchairs, tropical plants and colourful cushions, sunscreen, phone charging and most importantly the incredible views from the deck which are quite simply right up there as the best spot to watch a game from in at any Australian stadium.

Community

As a result of a devastating dought affecting many parts of the country especially in Queensland it was inspiring to see the focus that Cricket Australia put on raising awareness and vital funds for drought stricken farmers especially as the annual Brisbane test match attracts so many people from the bush. The rural focus included volunteers collecting donations for Rural Aid, a mechanical bull ride for kids of all ages to have a ride on as well as a live site that featured a giant TV screen and numerous hay bales for fans to sit on all of which made for a pleasant family friendly feel outside the ground. Even more impressive to hear after the test match was that Cricket Australia repurposed 25,000L of water from the pool to a Queensland dairy farm that had been affected by severe drought.

Hospitality

Cricket Australia’s test match hospitality offering at the Gabba leaves other sporting codes in its wake with a variety of options available to entertain fans at the match. An example of this is ‘The Century Lounge’ fan experience in the Gabba’s Legends Room which was an exceptional experience not least for its delectable culinary offering but also because of the creative and useful gifts that each attendee received. In a sporting world where sponsor’s fan engagement activations are often cheap and useless items that are given away to fans it was impressive to see that the focus on quality and creativity with fans here receiving wood framed sunglasses, a test match wool kit stubby cooler as well as a Cricket Australia branded USB phone battery charger all of which were both memorable and bound to be reused again and again by these cricket fans.

Food and Beverage

While the Gabba faces increasing pressure from fans to upgrade its facilities to rival other Australian venues, it was positive to see the new additions and diverse range of gourmet food and beverages which were on sale some of which included an Asian food cart selling dim sims and pork buns as well as the new Gourmet Grill that offered vegetarian curries, pork belly burgers and loaded fries. Chilled slushies and fruit smoothies kept fans cool while the ‘Parma for a Farmer’ chicken parmigiana meal deal was a creative and effective community minded approach to raise funds for Queensland’s drought affected farmers.

The Extra Touches

With sunscreen often being expensive, forgotten to be brought in to the stadium or even applied by fans in the first place it was good to see that both Cricket Australia and the Gabba are always putting its fans first as free sunscreen stations were scattered throughout the ground to ensure that fans were protected from the sun’s harsh over a long hot day one at this test match.

Cricket Australia’s test match experience at The Gabba highlights an exceptional example of best practice fan experience that delivers consistency, value and quality in every facet not least as a result of it’s creative fan engagement activations, community initiatives, hospitality options, addition of smart extra touches as well as simply providing fans with the key information that they need to have a positive experience at the venue on match days.

BIO

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com

Brisbane Lions and The Gabba’s ‘The Verandah’ Fan Experience

Across the globe major venues and sporting teams are constantly working on enhancing the fan experience for sports fans to deliver them extra bang for their hard-earned buck on game day. Whether it be from gourmet food options at MetLife Stadium, sensory rooms at Watford FC’s Vicarage Road or Celtic Park providing free sanitary products for female fans, the fan experience is an integral part of major events that these stakeholders are focussing more deeply on improving.

It’s an arms race between venues as areas like food and beverage, technology, fan engagement and amenities improve in an effort to better service fans at the venue, increase revenue through unique new opportunities and overall make fans feel more valued. One particular area of the fan experience that has seen a large focus in recent times has been the addition of social seating spaces that provide fans with incredible views, gourmet food and drink options and unique experiences with examples ranging from Yankee Stadium’s ‘Judge’s Chambers’, The SCG beach, TIAA Bank Field’s cabana pool and The MCG’s ‘The Lawn’. A recent addition to this list is also the Brisbane Lions’ outstanding ‘The Verandah presented by Hyundai’ exclusive space which is back for it’s second year at The Gabba.

I took in the Lions match against West Coast Eagles and ‘The Verandah’ experience on Saturday night and was very impressed with this authentically Queensland space that is offering fans a unique new way to watch a Lions game in an unrivalled position on a purpose built veranda at the base of the eastern end of the ground’s goal posts.

First impressions are extremely vital however the well-presented area exceeded my expectations and was alive with tropical Queensland vibes and colour as soon as I entered. The addition of comfy bean bags, sun lounges and chairs all enabled fans to grab a front row spot with superior views of the action as the Lions ran away with the match in the opening round.

The atmosphere in The Verandah was pumping throughout the night as people protected their cups of ice-cold beverages when the goals continued to rain in from the Lions. It’s a very relaxed vibe too so while it attracts the Instagram crowd of people who want to be seen, jerseys are also encouraged, as are shorts, as it was a particularly humid night in Brisbane so this is certainly an inclusive space where every fan is made to feel welcome.

A distinctively styled open air space like this is another example of how to both attract new fans to a Lions game at the Gabba as well as delight and entertain existing Lions in a fun social space with the best seats in the house. This is truly a fan experience that is worth taking in at a Lions game and represents exceptional value for money for fans, as it’s only $70 per ticket or $40 for a member upgrade.

At the end of the day a happy fan is a fan who has had a seamless and enjoyable fan journey and feels valued by stakeholders for attending the match day, therefore venues and teams are consistently applying positive and exciting new approaches that puts the fan and the fan experience front and centre. The Lions and the Gabba have created a fun, entertaining and colourful space here to attract new fans which other venues and teams should take a closer look at in an effort to attract new audiences and delight existing fans.

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com.