australia

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 29/10/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FIFA Women’s World Cup organisers hope to inspire young female football fans across the Tasman

Checkout-free market offers alcohol, hot food at Mercedes-Benz Stadium

A rivalry bigger than cricket: India and Pakistan fans rejoice in an MCG encounter

Tasmanian Labor calls for statewide vote on proposed $750 million stadium in Hobart

SeatGeek’s first-ever national ad campaign is an energetic homage to sports superfans

Mumbai City FC partners exclusively with DreamSetGo

Lays Is Back At Surprising Snack Fans with Limited Edition Flavors for the FIFA World Cup

Soldier Field adds cloud-based parking system in effort to improve fan experience

Metricon Stadium to change its name after builder fails to renew Gold Coast Suns sponsorship deal

Six Nations Rugby debuts Sportable Gilbert Smart Ball in Autumn Nations Series

NBA looks to tap further into emerging technology with Launchpad program

Social media emerges as primary fan-engagement platform for sports fans

American Express expands global venue presence across the country

Marseille fan faces attempted murder charge for crowd unrest

When Cultures Connect: Hip-Hop & the WNBA

How McLaren is taking high-tech connectivity to another level

Saracens lacking safety certificate to admit 10,000 or more fans to stadium

Supporter feedback shaping Molineux matchday experience

Buried or reborn: can a heritage building survive a mega stadium?

Sports Matters 2022 | How sport must change to engage younger generations

Bolton Wanderers ‘leads the way’ in backing Against the Odds campaign

Chicago Bulls tap Klarna for in-seat merchandise deliveries

Amazon creates exclusive Thursday Night Football experience for randomly selected Valley fans

10 to watch in sustainability

NBA stars team up with Wicked Kitchen to launch vegan concession stand

How Should Global Brands Engage Gen Z During The FIFA World Cup?

Premier League dithering and a reliance on blind loyalty from fans

FIFA World Cup in Qatar: AC stadiums show how technology is shaping sports

GameOn Technology Launches New NBA Chat Experience with the Houston Rockets

Imagine AR announces premiere of Baltimore Ravens immersive fan experiences on mobile app

Seattle’s Climate Pledge Arena Gets More Sustainable With Impossible Burgers and Meatless Subs

Yondr’s phone-free concerts: are they here to stay?- Kate Smith, Darrick Wood School

Racing Club Create Breastfeeding Football Shirt

That’s a wrap! Term 3 in Fans & Community

Fans ‘fed up’ with ‘hypocritical’ athletes

Struggling for Viewers, LIV Golf Looking to Produce a “Drive to Survive” Series

The high cost of being a sports fan

Snooker: BIGGER AND BETTER FAN EXPERIENCE IN YORK

Portland Trail Blazers to Use Interactive Media Platform Sparx for Fan Engagement, Platform Offers Polling, Predictive Questions, Trivia

Fan Tokens of Peruvian, Spanish and Brazilian National Soccer Teams Rally as FIFA World Cup Nears

Winnipeg Jets’ New App Was Designed With Fans in Mind; Inside How the Team Incorporated a Loyalty Program Tied to the Community

FC Edinburgh slash ticket prices after admitting fan experience is ‘not ideal’

How The LA Clippers’ Partnership With Globant Will Revolutionize The Fan Experience

Reading FC boss Paul Ince highlights importance of fan engagement: ‘It was important to bridge that gap’

LGBT football fans told to be respectful at Qatar World Cup

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 22/10/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Barcelona fans take legal action over Lionel Messi’s transfer to PSG

Tim Winton urges Fremantle Dockers to drop Woodside Energy sponsorship

After The NBA Japan Games 2022, Japanese Fans Are Hungry For More

Indonesia to demolish football stadium after deadly stampede

Minnesota United Relies on RTS Intercoms to Create Ultimate Fan Experience

Golden State Warriors and Chase Center elevate immersive fan experiences with Aruba Wi-Fi 6E

How FIFA and Roblox Are Collaborating to Elevate the World Cup Fan Experience

WNBA Commissioner Cathy Engelbert discusses viewership, streaming, Brittney Griner, and more

Fandom, the world’s largest fan platform, unveiled its 2022 State of Gaming report

A-Leagues announce partnership with Komo Technologies

DoorDash launches in-stadium ordering with Golden State Warriors

Soccer Qatar World Cup will have areas for drunk fans to sober up, chief says

ICC unveils world first digital experiences that take fans closer to the game

StatusPRO and Green Bay Packers bring NFL PRO ERA experience to fans at 2022 London Games

Amazon One Technology Growing At Seattle’s Climate Pledge Arena

L.O.L. Surprise! kicks off FIFA World Cup Qatar 2022 collaboration

The Golden State Warriors Have Become the World’s Most Valuable Basketball Brand Thanks to 3 Factors

With an offseason to prepare, Kraken expect better game-day experience for fans

Technology Innovations of the 2022-23 NBA Season

Meta debuts first Premier League sports apparel for avatars with LFC

Innovating For The Sports-Crazy Customer

ICC T20 World Cup starts, ICC launches 5 amazing innovations to take cricket fans closer to the LIVE MATCH ACTION

Titans, Nashville Strike Deal for $2.2 Billion Domed Stadium, per Report

Sohrob Farudi on redefining the level of control in the fan experience

Brooklyn Nets Debut the Brooklyn Way

‘#1 Sabres fan’ gets special game-day experience for her 80th birthday

6 emerging threats and trends in venue security

LA Clippers Launch ClipperVision, With Six Different Live Streams Available Direct-To-Consumer

Building The Best Matchday Menu in Sports

Climate Pledge Arena extends use of Amazon One service

Optus Stadium introduces plastic-free cups for all drinks as WA moves to ban and replace single-use items

Immersal’s 5G AR horse racing tech bids to enhance at-track experience

NEW GROUND-BREAKING TECHNOLOGY ROLLING OUT ACROSS THE HOSPITALITY INDUSTRY

5 technologies to redefine the consumer journey for the FEC of the future

NFL’s ‘Por La Cultura’ campaign seeks inclusivity; league addresses controversial logo

Two Fresno State fans injured by falling glass after coach punches out press box window

Dolphins Clever Stadium Design Has Created A 30° Temperature Difference Between Home & Away Sidelines

MOST EMBARRASSING STADIUM PROPOSAL FAIL EVER, OR ELABORATE HOAX? YOU DECIDE

Scottish nightclub relies on ravers body heat to generate venue’s power

Oriole Park at Camden Yards has been crowned for having the best sports stadium food

Hong Kong Sevens: 23,000 tickets sold but stadium food ban ‘reducing demand’

12 Old-Fashioned Ballpark Foods You’ve Got To Try at Least Once

LFC tackling antisocial and criminal behaviour

How to build a fanbase from nothing in 2022

NBA venues go big on Zippin powered checkout-free stores

Which Team Has the Most Expensive Beer in the NBA This Season?

This NBA Team Helped Erect a Vegan Concession Stand at Their Home Stadium

Frito-Lay Kicks Off FIFA World Cup™ Campaign with Globally Inspired Flavors and Unique Digital Fan Experience

Every NBA team’s Super Fan

Rakuten becomes the NBA’s secret weapon for winning fans in Japan

How the Milwaukee Bucks fan experience is changing, including the beer: Q&A with Peter Feigin

F1 Arcade venue offering fans the ultimate racing-themed experience set to open in London

United Center unveils new fan experience ahead of Bulls, Blackhawks home openers

LA Clippers offer live in-market NBA games on new DTC platform

MLB Walk-Up Music Spurs New Category in Stadium Sound Systems

Next Woman Up: Kristi Johnson, Director of Security for the Arizona Cardinals

Dubai launches first ever World Cup fan zone for social influencers

ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans

How to leverage sports communities for brand engagement

NSW pubs and clubs to expand use of facial recognition technology in gaming areas from 2023

NFL kicks off ‘greening’ project, plants 57 trees at Phoenix park ahead of Super Bowl

Simply The Best: Allianz Stadium Fan Experience Review, Sydney, Australia 02/09/2022

The post-COVID19 game-day fan experience continues to evolve for sports fans with global venues new and established adding exciting enhancements to drive fan-first smart stadiums that provide positive experiences and memorable moments for fans.

Recent global developments to enhance the match-day experience of fans has seen venues such as Manchester’s Etihad Stadium introducing self-service beer taps for convenience, New York’s Citi Field trialling biometric facial recognition ticketing for entry into the ballpark and Seattle’s T-Mobile Park adding palm scanning technology at their “Walk-Off Market” snack bars to eliminate lines. Further developments have seen trials of in-seat hot dog drone deliveries, weapons detection gunshot localisers and sustainability initiatives like tower gardens, which produce stadium-grown food for use in venue concessions. These are just some of the developments that illustrate the lengths that venues are going to in order to enhance the fan experience and get fans off the couch at home and back into venues in the post-pandemic sports world.

Sydney’s spectacular new state of the art Allianz Stadium is Australia’s latest major venue that has this fan first thinking and the fan experience at it’s core with a raft of impressive modern features providing an exceptional game day experience for fans. In my latest fan experience review here for AUS Leisure, I take a look at the impressive features of the redeveloped Allianz Stadium from the grand opening on September 2nd at the Sydney Roosters rugby league match day to highlight how they are achieving best practice fan experience and the lessons that other venues can learn to improve and enhance their own venue fan experiences.

Transport

Starting the fan journey from the CBD to Allianz Stadium in the Moore Park entertainment precinct was a seamless and quick experience via the brand new Sydney Light Rail network that took less than 15 minutes and was free with game day tickets. This free match-day travel to and from the venue could also be used on other public transport modes such as nearby trains and buses while the venue itself features dedicated new electric car charging stations and bike racks as well as only being a short and easy 25-minute walk from the city.

Accessibility

One of the reasons for the redevelopment was that the previous venue provided a poor spectator experience by not being able to cater for different user groups as well as not meeting modern amenity standards around accessibility. It was good then to see that this is certainly a stadium for everyone as there has been significant increases (2300%) to space and seating for wheelchair and companion areas, the addition of gender neutral toilets as well as a 170% increase in female toilets to 600. This represents a commitment to improving facilities for fans in terms of minimising wait times but is also good to see that all fans are being equally catered for especially with the rise of both women’s sport and female attendances at venues.

Welcome and Way-Finding

Arriving early to soak up the atmosphere outside the ground it was evident that a focus on designing clear way-finding solutions had been implemented to enable fans to see where their entrance was. There are detailed, easy-to-understand maps located throughout the outside concourse area, clear signage for gate numbers across each stand along with engaging customer service staff acting as backpack billboards featuring gate entrance and venue information. Heading through the turnstiles into the venue (or when getting a pass out to exit) was seamless and efficient by simply scanning the QR-coded ticket however what really stood out on entry was the pleasant greeting, positive attitude and smile from the staff which has long been identified by fans as one of the most important factors in creating a positive match day experience.

Seating

One of the clever features of the stadium redevelopment that fans will appreciate inside the venue is the 360° open concourse. The 300% increase in the public area concourse enables fans to walk around the venue while always staying connected to the game even while grabbing F&B items or accessing toilets or just wanting to see the game from another angle. The four levels of seating that comprise the 42,500 seats are set on a thrilling steep rake, offer clear sightlines of the pitch no matter where you’re seated and are positioned closer to the field of play than the previous seating plan to maximise the atmosphere and fan experience. The noise that was created from fans seemed to reflect back into the seating bowl as a result of the stadium design, which in turn added to a louder and more intense experience for spectators.

The vibrant and unique art design of the seats by Indigenous artist Tony Albert is titled ‘Two Worlds Colliding’ and really makes you feel like you’re sitting right on top of the action while the innovative design of the diagrid roof also sees 100% of the seating area now undercover (up from only 30% previously) to offer weather protection for spectators which again illustrates a commitment to the fan-first vision of the venue. Rooster’s member Alan Katzmann agreed and added, “The stadium is terrific. I sat in the members stand on level 4 west and found it easy to get around with great viewing areas to mingle with friends and I felt very comfortable throughout” while Easts diehard Jane Cook also stated that “the atmosphere was phenomenal as I felt so close to the turf from my seats in the Chookpen members area”.

Architecture and Design

Designed by Cox Architecture and constructed by John Holland on the site of the original Sydney Football Stadium, the $874m venue transformation was delivered on time and features a host of innovative architectural design elements, exciting active spaces and art for spectators and the local community to engage with that highlight the venue’s iconic architectural identity.

The precinct around the stadium features an accessible open-air fitness space with gym equipment and a basketball court on a visually striking sports surface while there are also sculptures, audio art, a wind-screen and seating areas with historic moments from the ground carved into them that add to the fan experience on game days as well as also being a creative use of public space for the community to utilise all year round. A signature of the architecture are the 980 bronze coloured fins that form an elegant curtain wall surrounding the external façade of the venue while native vegetation has been used to increase shade and reflective roofing has been installed to add a heat mitigation solution to keep fans cool and comfortable inside the venue which further highlights a focus on putting fans and the environment first.

Food and Beverage

Merivale Group is the exclusive ‘hospitality experience’ partner of the venue and has clearly brought it’s culinary expertise into the stadium with a host of interesting gourmet selections as well as the standard footy fare that is expected of fans. The inclusive design of the menu features over 350 food and beverage options for fans to chose from across 64 outlets ranging from pork belly tacos and veggie burgers to margarita seltzers and independent craft beer from local Sydney breweries while the addition of more F&B outlets, self service ordering stations, a 30% increase in the counter lengths of bars and the use of mobile backpack beer servers all saw service times sped up and queues alleviated to enable fans to get back to their seats.

A highlight of the first match day at the venue was the generous offer for fans that saw 49% off the price of all beverages while F&B prices were seen to be on par with other venues for standard stadium fare with items such as water ($5), hot chips ($5.50) and soft drinks ($4.80) actually being cheaper than other Australian venues. It was also good to see the inclusion of combo meals, non-alcoholic beer and dietary needs being taken into consideration however ‘stadium sauce’ was being sold for the outrageous price of $2.90 in one snack bar (although for research purposes I tried it and it was actually delicious!).

Overall it was clear that the quality and diversity of the stadium grub on show at Allianz Stadium is a step above and puts this on another level in terms of the stadium food and beverage that is currently available in other Australian stadiums.

Fan Engagement

The Sydney Roosters put on a spectacle on the field for the 41,906 fans in attendance winning 34-6 (NRLW) and 26-16 (NRL) while off the field their fans and members were also winning with sponsors and staff both delivering a spectacular effort in storytelling and fan engagement. Roosters Fan Engagement manager Ryan Chant highlighted that “Returning home to Allianz Stadium provides us with an array of new opportunities to engage with our members and supporters” and this was evident asoutside the ground there were relevant sponsor activations for fan of all ages plus live entertainment while the pre-game build-up featured an emotional scene of two young fans embarking on their journey home to the venue. The hype reel, player entrance and big screen visuals, amplified by the impressive JBL loudspeakers, increased the intensity of the atmosphere while all fans were given free commemorative flags and TRY cards on entry before Aussie band The Presets kicked off the pre-game show with a pumping gig that had fans up in their seats.

Conclusion

The redeveloped Sydney Football Stadium is the result of years of collaborative teamwork amid COVID lockdowns and government restrictions and is a spectacular venue that fans both deserve and should be proud of due to its forward-thinking modern facilities that elevate the atmosphere and puts them closer to the action than ever before.

Allianz Stadium’s fan-first approach has significantly raised the bar on every aspect of the fan experience from accessibility and design to seating and food and beverage and represents a new era in Sydney’s sports and entertainment stage that will create memorable moments for fans, boost the local economy and place the capital in a prime position to attract major international and local events into the future. Put it on your list of sporting game day’s to experience and you won’t be disappointed.

BIO:

Blair Hughes is an award winning, globally respected fan engagement specialist who helps clients in the sports, music and craft beer industries grow their fan bases, improve fan experiences and create new business and revenue opportunities. You can follow him on Twitter at @MrBlairHughes or at www.MrBlairHughes.com.

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 15/10/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ 24

Cambridge United to establish ‘fan led’ Shadow Board 

ICC launches world-first for cricket: Digital collectibles to be created as iconic moments happen

Penguins Have One Of NHL’s Most Dedicated Fan Bases: Study

Budget caps, cranes and confusion: F1 risks losing new fans after latest chaos

Australian Open 2023 targets record 900,000 fans

Google deal would see Daniel Levy complete Tottenham Hotspur Stadium naming rights masterstroke

LATEST STADIUM DRONE FOOTAGE | New aerial views of Everton Stadium progress

OnCore Golf, FANS XR and MetaFORE.golf establish collaboration to bring state-of-the-art fan engagement technology to golf

FIFA reveals sites for World Cup fan viewing parties

The uniqueness of the K-Pop fan experience

How Minnesota United, RTS Create Ultimate Fan Experience at Allianz Field

Real Sociedad launch their Fan Tokens with unique experiences

UK bans 1,300 fans from England, Wales at World Cup

Breakers give fans long-awaited homecoming victory

Fifa, Budweiser hosting fan fests across globe during Qatar World Cup

Football club and sponsor come together to present special gift to disabled fan

Does College Football Have An Engagement Problem?

Midges invade stadium ahead of Los Angeles Chargers-Cleveland Browns clash

Indonesia stadium disaster: only four paramedics were on standby inside grounds

Fan Leader Network playing a key role in promoting the FIFA World Cup Qatar 2022

We are learning from the IPL, says NBA Asia chief Ramez Sheikh

Digitization and Artificial Intelligence: A Home Run Combination for Sports Heritage and Fan Engagement

Here are the most expensive NHL arenas for the full hockey experience

Bathurst 1000 fans celebrate return to Mount Panorama on Brock anniversary

WATCH: Korean fans’ spine-tingling celebrations after Ulsan’s insane K League comeback

Optus branding to be taken off Optus Stadium as telco battles after hack

Growing women’s basketball fan community highlighted at recent World Cup in Sydney

New offering allows K-pop fans to engage with idols via distributed ledger technology

Minor league baseball draws 30.9M fans, down from 41.5M in ’19

Bombers respond to plans to rip up memberships

International Fans Angered As Postseason Games Blacked Out On MLB’s Streaming Service; League Responds

Minecraft Star Dream Meets His Screaming Fans for First Time

‘We need to apologise’: Game so bad fans leave before overtime as $245m flop booed mercilessly

LEVIS STADIUM: GO SAFELY GAME PLAN

SailGP: Building a more sustainable and inclusive future for international sailing

FC Dallas unveils player tunnel mural created by Dallas artist

NBA 2K League, Australia’s National Basketball League announce agreement to launch expansion team, NBL OZ Gaming

Major tournaments in future will need cooling technology: expert

Dodgers Fans Turning to Secondary Market to Get Past Padres ‘LA Ban’

Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming

UConn offering fans free basketball tickets if they buy football tickets first

Kobie Marketing previews 2022 consumer research findings

State Farm Stadium gets new technology just in time for the Super Bowl

Penguins, Aramark Sports + Entertainment Announce New Dining Additions

MLB PLAYOFF TEAMS DEBUT NEW FOOD Yankees Unveil ’62’ Burger!!!

Buffalo Next: Sabres, Bisons use technology to reduce long stadium food lines

A Decade of Dramatic Change in Digital Customer Experience

Rams team up with La Brea Bakery to provide fans enhanced gameday experience

MLB Playoffs Bring Specialty Concessions To Ballparks

Red Bull make fan’s day after being bullied by Lewis Hamilton fans

Washington Wizards first NBA team to launch Arabic social media platforms

Wittenmyer: Cubs among trendsetters in openly bilking sports fans

Oriole Park home to the best sports stadium food according to new report

Brisbane Roar A-League Fan Experience, Suncorp Stadium, Brisbane, QLD 8/10/22

A glorious Saturday arvo game day homecoming at Suncorp Stadium for Brisbane Roar FC against Macarthur FC today.

0-0 in the end but a thoroughly enjoyable game day back at Lang Park with a big crowd and a pumping atmosphere. A real shame that there are only three games here for the 22/23 season.

Well done to the Roar for putting on $1000 bar tab for members pre-game and for the supporter groups and fans for organising the march to the stadium.

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 07/10/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ 23

ASM GLOBAL RE-APPOINTED SUNCORP STADIUM MANAGER

Here’s your chance to get a piece of Aloha Stadium

Uber Pies, beers to your seat at the G: Footy fans could soon get Uber to deliver pies and beer to their seats at the MCG or Marvel stadium under a stadium shake-up.

Several fans left injured after Chilean club stadium’s roof collapses during open training, video surfaces

Crypto’s Hold on Formula 1 Sponsoring Gets Tested in Singapore

Indonesia soccer stampede kills 125 after police use tear gas in stadium

Qatar Foundation: bridging the accessibility gap at the FIFA World Cup

Scottish FA and PTI Digital power personalised fan experiences

After lengthy Covid delay, NBA resumes global outreach with Japan preseason games

LaLiga teams up with Snapchat for content partnership

DRS INTRODUCED TO BBL AND WBBL

10 Tech Trends For 2022 NFL Season

GWS fades in land of the NRL giants While the junior rugby league numbers have dipped in other regions western Sydney is an area where the game’s grip has only solidified.

How has personalization improved digital sports marketing?

Digital customer experience top of mind for PGA Tour

Fabric Is Helping Teams and Leagues Augment Their Venue Experience With Real-Time, Location-Specific Fan Content Including Trivia, Polls

Dodger fan celebrates 100th birthday at his first Dodger game

Interning with the Chiefs gives a glimpse of a future in sports

How Birmingham 2022’s tech operations created a blueprint for more sustainable Commonwealth Games and multi-sport events

Here is a taste of the new food, technology coming to AT&T Stadium in Arlington

Coors Light, Tide Cleaners offer to do laundry for college football fans

Indonesian police: Narrow stadium gates slowed people fleeing deadly football stampede

New Gen3 Mustang revealed in Bathurst

Sydney United 58 fan gets life ban for Nazi salute at Australia Cup final

Marlins Deploy Genetec AutoVu to Elevate Fan Experience

‘Worst game day experience bar none’: Fans fume over cricket ‘farce’

Fans charged over alleged missiles at Blackpool v Blackburn Rovers game

MLB hits a 25-year low in unrestricted attendance

Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?

Packers will give British football fans some of the Lambeau Field experience

Twitter targets sport with ‘mix and match’ multimedia posts and immersive video

Sustainability and sport in the spotlight at 2022 Sport Positive Summit

Next Woman Up: Gabrielle Valdez Dow, VP of Marketing and Fan Engagement for the Green Bay Packers

Golden State Warriors and Chase Center Elevate Immersive Fan Experiences with Aruba Wi-Fi 6E

Rugby League World Cup 2021 teams up with Wor Flags to produce iconic display at tournament opener

Helping Rovers fans to kick the habit!

NBA releases new Azure-powered app to personalise fan experience

Liverpool have ‘responsibility to fans’ to explore new technologies like NFTs, says head of digital

IMMERSIVE AT&T STADIUM TECHNOLOGY TAKES FAN EXPERIENCES TO ANOTHER LEVEL

How the NFL is using technology to enhance the fan experience

2022 NRL Grand Final Fan Experience, Penrith Vs.Parramatta, Accor Stadium, Sydney, 2/10/22

On Sunday morning at 2am I left Brisbane to head down to Sydney for the NRL Grand Final between Penrith Panthers and Parramatta Eels at Accor Stadium in Homebush, Sydney.

Leaving home at 3am I hit Brisbane Airport, parked the car and excitedly boarded my 5am flight to Sydney to head to an NRL Grand Final, my first GF since 2018 at the Olympic Stadium.

In the lead up to the big event I produced a match day fact sheet for my fellow NRL fans which went down a hit in our NRL community. I miss match day programs so tried to make it reminiscent of Big League Magazine (RIP) to have a physical keepsake from the big day.

I hit Sydney by 8am taking into account day-light savings time and made my way to my hotel, stopping to check the front covers of the local papers all promoting the major event.

By 12pm I was making my way out to the venue and here is a run down on the day from my fan experience and fan journey perspective.

Transport:

My fan journey from Central Station to Olympic Park and the game at Accor Stadium could not have been quicker or more seamless. Free travel on public transport was included with every ticket and the journey out to the venue from Central via train took under 25 minutes. From there it was such a simple walk to the venue fan precinct and entry gates. It’s always very accessible and it was good also to see the colourful NRL team bunting and presentation at Central Station and Olympic Park Station which added to the atmosphere. Staff were helpful and eager to engage with both sets of fans to ensure they all had a good day.

Unfortunately I was unable to take the gorgeous old cab or Routemaster bus out to the game but don’t they just look outstanding!

Ticketing:

It pays to be an NRL member. I purchased my ticket as soon as NRL members tickets went on sale. I was able to get a discount, buy first and choose where I wanted to sit. I was surprised members got a further discount which was nice to see. I purchased the cheapest tickets I could at $49 which I thought was a bargain. Many fans on social jokingly said my seat was rubbish however I beg to differ. We were front and centre with a birds eye view. Not every fan can afford to go or be close to the action and this price point was all that I could afford anyway. Entry through the gates was seamless and efficient however I did go through very early in the day so had no troubles scanning in. Bag searches were conducted and a hello and smile along with eye contact was received on entry as well which was pleasant to see.

Fan Zone/Fan Engagement:

The fan precinct was absolutely pumping when I arrived after midday with fans of both teams as well as neutral rugby league fans like myself all having a wonderful, fun, safe time together at the bars and within the outside fan zone area.

The bars were going off with live music, DJ’s and beers flowing with the sun out and the atmosphere sparkling with positivity from the fans. It was such a fun vibe and moment to be in.

The merchandise tents were doing a roaring trade with special event tees and hats as well as Penrith and Parramatta gear selling like hot cakes at the multiple merchandise sites around the venue.

The fan engagement and event presentation was top notch and included loads of fun activations for kids, families and fans of all ages such as:

  • competitions
  • pass the ball
  • face painting
  • giveaways
  • trivia
  • photo opportunities (NRL Steeden ball/NRLW)
  • size me up
  • colouring in
  • trophy photos
  • virtual kick and photo activations

Everyone was having such a brilliant time in the fan zone with the lines moving really well throughout the two hours I spent going from activity to activation….obviously, didn’t do the face painting or colouring in but I can see how much fun my daughter will have when I bring her down for a grand final in a few years time.

The event presentation looked impressive with colourful lighting, banners and bunting throughout the venue and surrounds. There was also plenty of food truck gourmet options outside the ground as well as astro turfed areas, roving entertainers (the 70’s disco crew on stilts- they were outstanding!), craft beer bars and plenty of spaces to sit and take in the festivities.

Venue:

After I had my fun in the fan zone I headed into the venue and up the ramp to my seats in section 606. I forgot how steep this venue gets and you really have to pace yourself, especially if carrying a tray of beers so I was glad I had my weetbix in the morning as when I made it to my seat I was able to take in my impressive view of the ground. For $50 I was very impressed with my seat purchase and settled in for a while with a cold bevvie to take in the NRL State Championship (Penrith defeated Norths Devils 44-10), NRLW Grand Final (Newcastle won 32-12 over Parramatta) and then the pre-game entertainment before the main match.

It was outstanding to be a part of a new Australian crowd record for the NRL Women’s competition as close to 43,000 fans set this record to watch the Grand Final. Well done to everyone for being inside the venue to watch this moment.

When I went down to get a beer and pie at 6pm the lines were unfortunately really bad with up to 100m of people waiting in lines in both directions and no real line management or idea for fans of where lines started or ended or went for food or drinks so I unfortunately gave up and didn’t get to eat anything at the venue and only bought the one beer in the end. This was probably the most disappointing thing about the fan experience as I love nothing more than getting a pie and a beer but it was just too busy and after 20 minutes in a line that wasn’t moving I decided to give up. The venue staff however should be commended because I saw how hard they were working for fans and they were smiling and being positive. It’s always hard for a venue when at capacity to service every fan efficiently and we have to remember that venues are still getting back into their groove post COVID too so while it was disappointing to not be able to get F&B I can also understand the challenges.

Beers were $10.50-10.90 and included Stone and Wood craft beer. I wasn’t able to see more of the food on show but I heard there was a special event day burger which sounded good!

Pre-Game Entertainment:

Being a huge Cold Chisel fan I was really excited for Jimmy Barnes to be performing as part of the pre-game show and he was absolutely brilliant bringing all the hits and having fans rocking out to the classics. The other performers were equally impressive and the Welcome to Country and National Anthem were also big highlights with the Indigenous man doing the WTC doing such a fine job talking about respect.

The crowd singalong’s of fan favourites like ‘Sweet Caroline’ and ‘Horses’ were quite funny to see while the multiple on field sponsor fan engagement activations at half time were run smoothly and provided some laughs. I feel for the ladies kicking the goals in that competition, it’s bloody hard in the footwear that fans bring to a game not realising how oily the turf is!

The pitch invader that ran on and tried to scale the posts was brilliantly nabbed by security and venue staff and ushered off the field. Thankfully this idiot will now be fined and banned and did not cause any player injuries. Well done to the venue staff here for quickly sorting this out. These people don’t belong in our NRL community.

Exit:

Once the game was over with Penrith winning 28-12 over Parramatta we made our way back down the ramp and out to the train station to head back into the city. Transport home could not have been more easy and seamless with the lines moving fast and free transport making it simple to get home and end the night safely. I will add that when I asked a cabbie how much it was to get to the city he remarked $150 and told me the meter was off. Very dodgy behaviour and not what fans expect or deserve to see for the fan experience. No sooner had I told him that was ridiculous and unfair for fans, he was swarmed by transport cops or transit enforcement officers (unsure who they were) who heard me talking to him and ordered him to pull over however he did not want to and continued trying to drive away which was quite dangerous as it was packed with fans around him. I commend these officers because they saw that this was wrong and not what fans expect from transport companies.

A big shout out to the National Rugby LeagueAccor Stadium and everyone involved for putting on an outstanding #NRLGF day in Sydney today.

I had such a fun day participating in all the activations, catching up with the NRL community and just being back at the venue for the first time in a few years.

Fantastic event presentation, fan journey, #FanEngagement, fan atmosphere and entertainment. Seamless free travel on public transport, craft beers, food trucks, happy, positive and helpful staff and a brilliant loud atmosphere all made for an epic day.

Well done Penrith Panthers and Newcastle Knights and Parramatta Eels National Rugby League Club fans too.

NRLGF Match Day Fact Sheet 2022

I deeply miss physical match day programs at the NRL so I produced this one-off free NRL grand final fact sheet for myself and fellow fans for the big day. Sadly print media is dying a slow death and soon there won’t be any match day programs from the English football to the cherished AFL Record….hopefully that time is still some time away.

It went down such a hit with fans in our NRL community and I ended up running out of the 50 copies I printed, all of which was just for a bit of a laugh, to have a physical keepsake memory to take away from the game.

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 30/09/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ MAGAZINE

Creepy Fans at Baseball Games Apparent Promotion for Movie ‘Smile’

EXCLUSIVE Qatar planning for World Cup fans to avoid prosecution for minor offences – Sources

ICC better serves the cricket fan experience with Fanatics

Uefa pre-prepared Champions League final statement blaming ‘late’ fans

Three launches first live 5G throughout a Premier League stadium at Stamford Bridge

No stars? No problem: Interest in sumo grows as it enters parity era

A trait called “morbid curiosity” might explain why some people are attracted to violent music like death metal

Silverstone offers apology for F1 British Grand Prix online ticket sale chaos

Preventing stadium violence

The Role Of AI In Sports Fan Engagement

Ind-Aus match day: Here are things not allowed inside cricket stadium

Celebrating 100 years of Ohio Stadium and the man who designed it

Every reason Newcastle United fans were arrested in 2021/22 – how behaviour ranks with Premier League clubs

‘A couple of million dollars’: Swans fans on merch spending spree

Adelaide Member wins AFL Fans Association Fan of the Year Award

Regional Saints fan group named best supporters in Australia

Why Brazilian football fans are ditching the yellow jersey Once an icon of unity and luck, the association of the shirt with Brazil’s far right has led football fans to give up on it.

HCLTech to Supercharge Jets and Giants Fan Experiences as New Cornerstone Partner of MetLife Stadium

Liverpool FC ‘enhances fan experience’ following Sorare extension

Qatar World Cup: Accommodation worries for football fans

EVERTON SETS UP GLOBAL SUPPORTERS’ CLUB COMMITTEES

North London derby breaks attendance record Saturday’s clash between Arsenal and Tottenham Hotspur set a new attendance record in the Barclays Women’s Super League

Walsall Football Club: First Time Visitors

Presidents Cup: Inside the Technology on Tap for Fans at Quail Hollow Club in Charlotte

Tennessee Titans and Second Harvest Food Bank team up for a food drive during home game against the Raiders

Fan-Powered Deals Could Be the Next Big Thing in NIL

ASM Global offers seat-mounted mobile device charging to venue attendees

Aussie customer service standards slump since the onset of the COVID

Drone over stadium disrupts Seahawks game in Seattle, a day after same problem at UW game

How a 12-year-old Astros fan got all of baseball to clap in unison

Cristiano Ronaldo charged by FA after slapping phone out of fan’s hand

NRL 2022: Everything you need to know about Fan Fest

First Look: Inside Doha’s Bonkers New Golden World Cup Stadium

A trait called “morbid curiosity” might explain why some people are attracted to violent music like death metal

Tactile launches new palm biometrics scanner; market forecast above $530M by 2027

Tampa Bay Buccaneers to Host Fan Cruise in Partnership With Celebrity Cruises

Live sports streaming frustrates fans

KB Partners’ Steven Ahern on How Tech Will Change Sports Fans’ Experience

Hong Kong Sevens may provide food in corporate boxes only – regular fans ‘can order Deliveroo outside’

Why sports stress us out — and why we keep coming back for more

What makes for a successful loyalty scheme?

More performance venues going cashless for concessions

Tech solutions expand at NFL stadiums as 2022 season opens

Are you a fan or fanatic?

Digimon Fans Still Exist—and They’re the Keepers of Its Future

How Blaseball’s fantasy sports fever dream is embracing the future

The FA and FSA announces new supporter engagement plans

Super Bowl Halftime Show strikes a chord with Apple Music deal

Three launches first live 5G throughout a Premier League stadium at Stamford Bridge

Getting into it at Intuit Dome: The $2 billion arena aiming to change the NBA fan experience

Detroit Lions Select IT Services Company Trace3 as Team’s Analytics Partner to Support Fan Experiences at Ford Field

Tennessee Titans Announce First-Ever ‘Titans Home Team’

NBA puts premium on fan experience in new app

The NBA launches a first-of-its-kind new app experience for fans, driven by the power of data

Exclusive: How many NFL fans have used new in-stadium betting

Sky: Sports fans took 1.7 million actions in the name of the environment this summer

The Role Of AI In Sports Fan Engagement

Opinion: F1 fan experience must improve after Monza shambles

New York Giants and Jets agree HCLTech deals as MetLife Stadium gets technology upgrade

Auntie Anne’s Snack Stadium Pretzel Pack Returns for Football Season

Colts Gets the “Pick Six” Predictor App Rolling to Boost Fan Engagement

What’s new at NFL stadiums, Part 1: burgers, sandwiches and hot dogs

What’s new at NFL stadiums, Part 2: nachos, fries, mac ‘n cheese, etc.

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 23/09/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ 21

‘Horrendous in every way possible’: AFL fans in uproar as ‘stupid music’ turns MCG prelim into ‘worst place on earth’

Food For Thought: La Liga Side Getafe Offers Fans A Distinct Catering Service

UP: Food at sports camp kept in toilet, served to nearly 200 players at Saharanpur stadium

Macquarie Point in Hobart confirmed as new stadium site by Tasmanian government ahead of AFL bid

4 Ways Brands Are Boosting Customer Loyalty

Amadeus launches carbon labelling trial at NEC Group venues

The Premier Lacrosse League’s Fight for Fans

Braves welcome three-millionth fan in 2022

Virtual Autograph Sessions From DigiSign Help Athletes, Teams Reach Larger Audiences and Create Interactive Fan Experience

The 25 biggest NBA arena anthems of all time

The Eagles are collaborating with local artists for a unique fan experience

ECA fan survey highlights shifts in how football is being consumed

Texas A&M is first to get Amazon’s ‘Just Walk Out’ tech in college sports

The most valuable football shirts of all time

AT&T Stadium workers will now bring food and drink orders to your seat during Cowboys games

Schools near the Buffalo Bills’ stadium will have a half day because of Monday Night Football

GRUB’S UP Fans all saying the same thing after grim World Cup food is revealed as cheap pastry during awful stadium test event

Webinar: How to Improve the Fan Experience at the Stadium and Online

Wicket’s Facial Recognition Ticketing System Focused on Increasing Opt-In Rates, Tech to Expand for Concession Purchases

6 customer self-service best practices

Buy One Get One Tickets for Final Homestand

Lions aim to keep fans, Commanders trying to get them back

Tackling Plastic Waste at FirstEnergy Stadium

Arsenal say goodbye to Maria Petri, club’s biggest fan who attended games for over 64 years

NFL World Reacts Wildly to First TNF Game on Amazon Prime Video

Using Gated, Personalized Offers to Build Loyalty and Make Connections

Amazon’s Just Walk Out Technology for Checkout-Free Concession Stores Could Soon Expand to Include Merchandise

This AI system will completely change your experience at sporting events

Which Team Has the Most Expensive Beer in the NFL?

FirstEnergy Stadium rolls out new security devices to get fans into seats quicker & safer

Keeping the ‘Heinz’ in Acrisure Stadium — company, Steelers reach agreement

Fan experience gets even better in URC

49ers fans: Levi’s Stadium unveils a pub called The Faithful, plus new food choices

Representative Patty Kim aiming to help sports fans with new resolution

Consumer Alert: Bad customer service. It’s gotten worse. Here’s what to do about it.

What are the loudest NFL stadiums?

PUMA AND AC MILAN REWARD THE SUSTAINABILITY OF THEIR FANS

Opinion: When content meets fandom – the risks and rewards of fan engagement

Qatar endures nightmare stadium issues in World Cup trial run with no water for fans

AFL agrees multi-year TikTok content deal

UEFA and bwin launch fan-led ads across European territories

Best Practices for Sports Teams, Leagues Looking to Improve Cybersecurity While Upgrading Fan Experience From an Industry Veteran

Upgrading College Football Stadiums for a Better Fan Experience

Automated bars will be an ‘enhancement’ of concerts and sporting events: Tended Bar COO

Nextdoor Teams Up With MLS Club Toronto FC

Monza ‘regret’ over poor fan experience prompts fresh questions over its F1 future

Majority of football fans want FIFA to compensate Qatar World Cup migrant workers for human rights violations

New Fan Experience Committee makes its debut at football home opener

Furious AFL fans lash out at ‘stupid’ footy finals change that is ruining the game for them – amid worries it could take the gloss off the grand final

ICC to leverage Fanatics’ technology to serve cricket fans

Excitement around the Commanders Team Store is about more than just merchandise 

Evolv Security Screening Technology Is Finding Success Among Sports Venues as Frictionless Fan Experience Is Prioritized

Macquarie Point selected as Tasmania’s AFL stadium location, ABC understands

S.F. Giants fans upset over Dodgers merch being sold at Oracle Park

Snapdragon Stadium unveils Daktronics LED displays

Saudi football fan begins journey on foot from Jeddah to Doha for Qatar 2022

Jets and Charles Tyrwhitt Form First Transatlantic NFL Brand Partnership in Menswear

NHL wants in-game production capabilities in hands of fans

SELF-CHECKOUT RETAIL EXPANDS TO NFL VENUES

Crowd behaviour is a serious problem in football – Tottenham’s Eric Dier

Compact Cashierless Technology Boosts Sales at Sports Stadiums

Loyalty of true F1 fans being pushed to breaking point by British Grand Prix ticket greed

Liberty Defense Begins Beta Testing with Maryland Stadium Authority and the Baltimore Orioles at Camden Yards Sports Complex

Free makeup touch-ups coming to a concert venue near you Live Nation and Halsey will debut in-person beauty experiences at venues and music festivals around the country beginning later this year.

LIV Golf to air via Weibo in China as part of extensive digital tie-up

Harris Park Fan Precinct revamped for Repco Bathurst 1000

Packers fans experience duplicate charges on credit, debit cards

‘Really positive’: Tassie team’s $204m boost amid new stadium plans and govt funding hope

Tailgate tech for every sports fan!

FanNation, Captain Morgan, NFL Team Up For NFL Fan of the Year Contest

NBA LAUNCHPAD SEEKING INNOVATION SUBMISSIONS FOR 2ND SEASON FOLLOWING SUCCESSFUL INAUGURAL CAMPAIGN

NASCAR EXPERIENCE: ULTIMATE FAN CHECKLIST

Norwich City FC Experiences: There is no matchday quite like a Carrow Road Matchday.

Cleveland Browns, Aramark using technology to get fans from concessions to seats faster

Fans will be allowed on field at NHL Stadium Series game between Washington Capitals and Carolina Hurricanes in February

India-Australia T20I: Chaos, mismanagement at Mohali as fans fail to get inside stadium despite having tickets

Twitch to ban streams featuring Stake.com, the cryptocurrency casino linked to Australian tech startup Easygo

MLB employs ‘virtual idol’ to promote World Series in China

“Pay attention and act quickly”: AFL listens to disgruntled fans, drops post-goal music for Saturday’s Grand Final

Guffey: Why tennis is the best fan experience in sports

ASAP Brings its In-Arena Mobile Ordering to the NHL; New Partnership with Florida Panthers

Dolphins Vs. Broncos: The Battle of Brisbane!

As a rugby league fan I can’t wait for the Dolphins to enter the NRL competition in 2023 as the league expands to 17 teams.

I really hope that the Dolphins are successful on and off the field with wins across the board for fans next year and I can’t wait to attend the derby with Brisbane, a ‘North vs South’ Cowboys clash, a ‘Coast to Coast’ battle with the Titans and the Arthur Beetson Trophy clash against Easts. Whatever the marketing magicians name the derby (The Brown Snake derby/Surf N Turf derby/Battle of Brisbane derby) it will no doubt be thrilling to watch with a packed out Lang Park featuring 52,000 rugby league fans in attendance.

The game days at Redcliffe will be sold out and look spectacular in person and on TV at the recently redeveloped Moreton Daily Stadium (please keep the fan-first pricing including cheap beers and lolly bags out there on game days!) while the seven games at Brisbane’s Suncorp Stadium and one to two tipped to be on the Sunny Coast represent an exciting time for league fans across these areas to see more NRL live in their backyard. It’s truly an exciting time for rugby league fans in Queensland as this will be the fourth QLD team playing in the NRL and no matter who you support you can’t deny that it is good for the game of rugby league in Australia to have more rugby league reaching more people in more communities.

I believe that the Dolphins have got a lot of things right from the outset such as player (plus coaching staff) and sponsor signings (Adventure Kings, XXXX) to membership package price points (cheapest adult NRL season pass $105 for 7 games at SS) and merchandising (Classic Sportswear). They’ve also done well to sign a lot of former Broncos staff and smart sports business creatives who I think have greatly helped the club get going and will no doubt come in handy around all areas of the business as the first season gets underway. It’s all looking really positive and exciting for the Dolphins.

However, the Dolphins are jumping around rough seas too. This is still Broncos territory right? How will the flippers go around driving fan/member acquisition? How will they differentiate themselves from the Broncos in marketing, media, game days/event presentation across the three venues, fan engagement, social media, community? How will they stand out and attract different demographics of female fans, Central QLD fans (newly announced CQ Capras partnership and one trial game per year in Rocky) kids, ex-Broncos fans, new rugby league fans, fans without a team, other sports fans? How will the game days/fan experiences be consistent across multiple stadia? What will the team do in the community (schools/charities) to spread the good word about our Dolphins? And many more intriguing questions….

I’m curious and inquisitive and these are the questions that keep me up early in the morning when trying to wrestle my toddler back to sleep with the help of the sweet dulcet white noise sounds of classic 1992-96 NSWRL/ARL matches.

I’m a die-hard passionate Broncos member and fan since dad first took me to games in 1993 so I’ll forever be loyal to the Broncos. It’s who I am. It’s etched in my memories and it’s part of my life like so many other Broncos fans. In the past two years I’ve also started the fan journey to Broncos games with my daughter Ramona, taking her to one game a year to start our traditions and instil in her the emotional loyalty, positive memories and passion that my dad instilled in me 30 years ago to the Broncos and their match day fan experiences. Apart from religion, sport is one of the only things people stay loyal to for their whole life and it’s why I’m so passionate about the fundamentals of fan engagement (effective communication, active listening, personalisation, empathy, authenticity, storytelling and much more) because if you do these things right, you will build and have positive relationships with fans for life.

Here are some of my thoughts which are in no particular order (mostly because I have written this over several mornings at 2am while telling my daughter to go back to sleep and she just smiles at me and laughs ‘no’):

  • Storytelling: Play on their long rich history (storytelling) of the club
  • Social media: Be authentic and ensure the content continues to be exceptional
  • Access: All access documentary on the first season (look to the success of Arsenal: All or Nothing and F1: Drive to Survive) and what it took to get to the first game in 2023.
  • Content: Harness the power of their existing fan base to drive authentic fan engagement (fan generated content creators) and get these fans on-side as brand ambassadors.
  • Communication: Listening to fans and go where they are. Social, fan forums and more. Work with fans for a fan code of conduct for game days.
  • Inclusion: Develop a inclusion, equality and diversity strategy for all stakeholders.
  • Kids/Families: School visits/workshops for kids and community family fun fan days. Go to where kids are (Minecraft, Roblox, Pokemon – what can be done here to attract kids as lifelong members). Don’t just do stuff because of FOMO. Do fans really want NFT’s, the team to be on the metaverse or paying for merch with ‘RugbaLeagueCoin’? Plus mascots….have a mascot for every freaking sponsor! The Cowboys have about 15 and kids love them (that’s a lot of costumes to dry clean though)
  • Community: Work with community groups, charities etc throughout Rocky, Bundy, Sunny Coast all the way down to Brisbane to get them and their businesses on board.
  • Sponsors: Communicate why they are sponsors and what they’re doing for fans/members rather than just $$$ into the team for brand exposure. I continually ask sponsors at game days why they sponsor the team and most just kind of shrug their shoulders as if they don’t actually understand why they’re fully doing it or want to understand the fans but can’t we be doing this better in 2023 to drive real connections between sponsors and fans?
  • Focus on evolving sports business tech. Tap into Brisbane start-ups who can add to the fan experience and more areas of the business.
  • Fan Experience and Game days. Focus on diverse offerings. Kids and families fun zones to party atmospheres and quality corporate hospitality that is different from the rest. Unique social seating spaces- how can SS be transformed? Look at what Everton FC have done here with their new venue plans. Ensure that venue staff are well equipped with information, knowledge and passion to assist fans on game days across the three venues to give fans the best, positive and most seamless event day welcome and experience. Look to how US venues run their game day pep-talk briefings. Fans at the centre of the game day. Match day first game certificates, fan of the game, community group of the game, Junior MC, guards of honour etc etc endless fan activations to reward fan/member loyalty.
  • Merchandise. Bring in a retro range of Dolphins gear (how good were those retro BRL kits a few years back) plus partnerships with cool brands including New Era for instance. A focus on kids merch too like with Ashtabula’s range of kids gear as well as ensuring cheaper options are stocked in Best and Less to cater for fans of all budgets.

But what do I know right? I’m just a fan. I want them to succeed even if I am a Broncos fan.

I asked a snapshot of 20 global sports business executives from Australia and overseas as well as 20 sports fans (across different sporting codes) for their thoughts on the topic of how the Dolphins can stand out from the Broncos, acquire new fans and members and be successful on and off the field to drive loyalty across social media, marketing, media, fan engagement and more.

Names redacted.

Responses:

  1. “Well by the looks of things they’ve got one of the best setups in regards to admin staff. Many familiar former Broncos faces circa 2015-18. They’ll be one of the best run clubs off the park. I haven’t checked recently, but I saw initially they had signed up a number of former/current Broncos sponsors. Many of the things the Broncos have done well in recent seasons they’ll likely emulate in their own way. They’ll go hard in the media market once their playing roster is finalised for their debut season.”
  2. “I am really excited to see what the Dolphins can acheive in the next 5 years. They have an abundance of knowledge and experience within their admin staff, many who were decision makers at the Broncos over the last decade. After being granted their NRL licence they’ve brought on board a number of exciting commercial partners who will look to engage with fans and the club in unique ways. From a fan-engagement perspective I am confident they’ll have excellent game-day experiences and membership offerings. They’ve already shown that they’re engaging the local community and this will continue to grow once their NRL playing roster is confirmed.”
  3. “It seems to me that the key is not too dissimilar to any other business. Be good at what you do. If you play well, and hopefully win, then people will get behind you. They are doing the opposite of the Crushers so far which is good. The crushers’ mistake was old players and a less experienced coach. Hopefully the dolphins can pair their experienced coach with a vibrant squad to give them the best chance of success.”
  4. “I like what the lions are proposing for Springfield and womens games. Turn game day into a market day, festival, family fun day. Also their culture should be very inclusive and focus on diversity, the broncos seem quite silent on that and I reckon a socially progressive culture would pick up a lot of fans. And win games ….that will set them apart from the broncos”
  5. “Digital first and content! Behind the scene content on all elements of what it takes to launch a new club. Lean into what’s so different and so unique about their position. The good, the bad, the special. Record everything.”
  6. “I’ll be switching allegiances to the Dolphins based on the fact I grew up in the area. So there’s a bit of brand loyalty on my part. I think that’s something that they have over the Broncos – a much longer history, so a lot of nostalgia they can draw upon. By extension, tapping into that suburban footy vibe. The Broncos are a city town, for all intents and purposes, whereas the Dolphins reflect a suburban corridor. Leaning into this is a strong starting point. They’re not a city club like the Broncos or Roosters, they’re a suburban club, like Wests, Manly or the Sharks.”
  7. “Depends on how the fans feel about the other ‘local’ team. Some will never make the switch due to loyalties through their families. Others fed up with the incumbent will jump right away. Popularity of management, coaches and players can play a part as well. Nicer venue could have an influence. Proximity to fans home/work could also come into play. Media is another thing – I think the Dolphins could really differentiate themselves by targeting a younger demographic, game presentation with a youthful twist or more digital interactivity.”
  8. “They need to be authentic and honour their history QLD’s don’t like fake. It’s a saturated market in my opinion so they need to play the long game, target the next generation the kids. Smart use of data and digital like LAFC in America they could really take some ideas from them on how to build a fan base authentically from zero.”
  9. Take a leaf out of the teal wave book and get volunteers to door knock too a genuine human conversation could quite easily be a convertion to that club. Also corporate support. Apparently a tech alley in Brisbane and surrounds get them on board to do some clever tech based fan initiatives.”
  10. “Gotta go to the Sunshine Coast and cement themselves in that region up to Bundaberg. Almost try and position themselves as a country side/underdog.”
  11. “What they need to do is win games. Wayne is the master of media exposure so they will have no issues there. Win games and they will win plenty of fans. Sign Munster and they win plenty of fans. Play a good brand of footy and be competitive and they win fans. Ensure their jersey is good and supporter gear and they will go okay.Everyone loves a winner. What we don’t need is another Gold Coast titans or wests tigers.”
  12. “My first thought to your message was.. win..and don’t be dickheads. From left field … have lots of mascots. (As broncos used to do in their ANZ Stadium days)… Coverbands for music .. just good singalongs. Fan experience prizes on game day. A junior team as guests of honour at every match … they form guard of honour for run on.”
  13. “I really just think they get into schools and do heaps of community based stuff like GWS did prior to Covid. Get the kids interested, give out free tickets and get families along. Good game day activations, prizes, even stuff like petting zoos and things like that which GWS did really well. Realistically everyone in Brisbane (and Qld) has a team, predominantly the Broncos but also plenty of Sydney teams as well. So I wonder who they are targeting for their fan base? And like Port Adelaide in the SANFL, it’s my understanding that if you’re not a Redcliffe fan you probably hate them so I can’t see many Norths Devils or Wynnum fans or whoever making the switch. So like Port they might just be pigeonholed as a niche side with a traditional following and no room for growth. If they struggle early (and they will because their squad sucks at the moment) it’s going to be a hard road for them because nobody will go watch at Suncorp. I don’t exactly think it will be Crushers Mk II but imagine if we had stuck with them 25 years ago, where might they be now?
  14. Best case scenario I reckon is to be people’s second team for now – cheaper tickets than the Broncos, more family friendly time slots (Sunday arvo?) and give off the community based team vibe as opposed to the corporate Brisbane. Will Broncos fans have a hatred of them or sense a genuine rivalry? Who knows. They don’t really have it with the Titans and they’re as close as they’ve had to a neighbour. My mate up in Brisbane is a lifetime Souths fan (lived in Sydney til he was 40) and his young bloke loves them as well but I feel they’d be more likely to go watch the Dolphins play Parra or whatever than they would to watch the broncos, so maybe that’s what they’re banking on until they can develop a generation of fans? Either way it’s weird to me that they went with an existing entity rather than a new team with no Q Cup ties. Or Perth but that’s another matter entirely!”
  15. “I’d be looking to do things entirely differently to any other team on socials, not the same cookie cutter stuff”
  16. I think they already have fans via their long history, so I think they’d want to make sure that’s all integrated in well. And people who don’t like the Broncos might just support them by default too. I think if they can win a few games, that’ll go a long way, as for game day etc, though not sure what they can do to really draw people. Will be interesting to see!”
  17. “I think it’s going to be difficult to create a consistent fan experience at different venues (suncorp vs Redcliffe have different vibes). I think one thing they have done well is promote their signings which started with Redcliffe as juniors – as they have an entire pathway to elite I hope this is something they promote into the future. I also hope they create a community and family atmosphere at games – kids zones and activities, family days to meet players, open training sessions etc. I think it all starts with being genuine to their community, need to win people over.”
  18. Community engagement (working with local clubs and schools), community appearances (winning over those who aren’t inclined to be Dolphins fans) and doing loca media to the marketThat stretches into Gameday, media, brand etc What is genuine to their community? You can’t pretend you’re Broncos 2.0 it won’t workI’d have a minimum commitment for all staff to do community hours – from players and coaches to the commercial and marketing team. Share the resources at all levels.”
  19. “Has to come from a place of brand clarity. What makes them inherently different? Who are their people?The long term is all about the kids as they’ll grow up in a world where the dolphins aren’t the new team but on equal footing with broncos titans and cowboys.”
  20. “Rugby league, in my view, is extremely reluctant towards change, so I’m not expecting anything significant from the Dolphins.
  21. “The Broncos are such a super power. I’d hate to go up against them. Also from what I’ve seen, the Dolphins haven’t recruited a side that’s going to really excite existing fans. So maybe you target the untapped markets? Cold Community’s , people who have no loyalty to anyone in rugby league, recently arrived migrants, refugees, WOMEN! I’d also probably case study Toronto Wolfpack game day and see what could be learned from their success. Different circumstances they didn’t have a competitor, but they had amazing engagement with fans that didn’t even know what RL was. A bit like Newtown do, they had craft beer festivals, and post match parties with a DJ on the field etc. made the players really accessible.
  22. More women business networks, and maybe even a female focused charity partner or respectful relationships flagship Community program, targeted female recruitment strategies for staffing, go real bold and have a family planning policy (recently raised by the Federal Minister for sport would be the first in the NRL) or all of the above. Oh and of course massive investment in female pathways from playing, officiating and administering. From day 1!”
  23. “They still haven’t claimed an identity. That’s a start. The fact that Bennett is coaching a foundation club against a club he won many premierships with is intriguing. Brisbane isn’t the club they were, and I think the Dolphins, as a new club, can entice supporters. The fact they are a new club is enough to give interest to supporters who don’t support Brisbane. The Bennett factor is enormous, and if they happen to get Munster, even more so. I think it will come down to who they sign. They will need to be competitive, at least to acquire a decent fan base.”
  24. “1. True two-way social media engagement. Don’t just post messages, respond to good quality fan input. 2. Show the team “behind the scenes” – membership team, guy who puts the jerseys out each game day, groundskeeper preparing the field. US teams do a great job of this with little docos. 3. Try and take some ideas from MiLB – Cap Days , bobble-heads, etc 4. Have the game day atmosphere start outside the stadium, food trucks, bands playing, mascot greeting fans before they enter the ground 5. Don’t assume people will know or seek out match info- I think the Dolphins need to promote themselves on radio, posters, buses, billboards with a distinctive ‘brand’ that’s not a cookie cutter NRL style 6. Really engage with supporters group(s). Work with them to harness their passion in the stadium. Work to give them priority seating, materials etc. 7. Run a competition for young kids- design a Dolphins t-shirt Winner is produced and sold at the team store. Proceeds to charity.”
  25. “As many others have said, I think they’re making a huge mistake not embracing their local community (ie. Redcliffe, Moreton Bay, even Sunny Coast) and representing them, forming a connection with them…Media wise, they’ll need to be extremely smart (and progressive). So in summary, they have a lot of work to do. All comes down to finding their real identity and investing their energy into developing that. They’ll need to take risks, they’ll need to think outside the box. Time will tell if they can do that.”
  26. “It’s a hard one to answer but when I look at the Dolphins, the way the have done things in in relation to their branding has been pretty front foot forward, bold and impressive. Not associating a particular suburb or city with their name as an example. Selling good looking merchandise such as snap backs you’d see in culture kings or street wear stores, everything down to the font screams ‘Expensive, Luxury’ team. It almost screams NFL or NBA.”
  27. “A team that understands current culture, wants to be modern, fresh and up-to-date. If they continue doing things that in my opinion continue to target the demographic they have by staying in trend, people will just follow.”
  28. “Merch! People want to wear a jersey to support their team, but they want to wear a good looking one. One that tells people around them the type of person they are.”
  29. “They should potentially look at merchandise outside of what typical NRL teams do.. jerseys, cheap produced hats, best and less looking gear.Have a look at the fashion trends around and continue to be a leader in the market. Show other teams that NRL these days is more than just tradies, Lowes gear and sinking xxxx (not that there’s anything wrong with that). But the NRL to me is about families, friends and culture. People want to represent their teams, but they also want to represent who they are. A lot of the teams just go for low hanging fruit in their advertising and are scared to be bold and make a statement saying ‘we’re different’. It’s too easy to sign an NRL mass produced cookie cutter merch deal and let the NRL look after it.”
  30. “Advice from my time working at REDACTED as a new club: generic but hopefully helpful, figure out your Audience and go hard on attracting those types (don’t try to be everything to everybody, try and build traditions from day 1, they all won’t land but some things will, it’s a unique opportunity to track fan milestones from the start, first game certificates and data tracking, don’t do things because the broncos do that, make membership really, really affordable or attractive in year 1 to drive data growth, leverage the derby to help define who you are (WSW and Sydney fc did this really well in year 1, a hero is only as good as the villain type story). They also need to have a name other than the dolphins in my honest opinion”
  31. “The broncos are who they are and all that it encapsulates – friday nights at suncorp, flashy, pressure etc. Having games on saturday or sunday will help. I think they should really embrace being a community club – by embracing those that already are on board. Example: highlight the NRL physio – he is 1000% a dolphins man already and they should make it seem like he is part of a place. The place where we all want to be.”
  32. “For one – more Saturday afternoon or Sunday afternoon games. We usually have magnificent winter days, and people love going to day games. I’m a bit tired of the drunk bogans on a Friday night tbh. Affiliations with junior clubs, reasonably priced family tickets. Really push the family atmosphere mate (I think). I see the peanuts acting up at Broncos games and think I don’t want my kids witnessing this rubbish.”
  33. “I think them having a well known coach and building an impressive roster of team players. I think having a long time until they officially start in the NRL gives time to promote for members. Media exposure has been sparse of late but when Wayne Bennett was announced as coach, it was a buzz for the team and a reason for people to take them seriously.”
  34. “I think the best thing that they can do (that has no cost) is involve fans in the creative process – Jerseys, apparel, social media templates ect. Get fans involved and invested in the club straight away by letting them decide how the club is going to look. First impressions are everything, and if they do it themselves and get it wrong it will be hard to recover. The broncos have such a strangle on Brisbane and the surrounds and the Titans have made good inroads in NSW, so it will be interesting to see how they market to those areas. As I said I think it all comes back to showing that the club offers a unique experience for fans where they can be involved in some decision making”
  35. “Social media playbook. First step is defining your voice. Who are you, what do you stand for, how do you communicate. – If I were them, I’d be taking an edgy, aggressive, upstart tone. Broncos are established. You need to get attention. Think a youngest child mentality. Be the smartass, the one who gets into trouble, the one who is goading their siblings because they want attention. – IMPORTANT to get senior management, coaching staff and players fully on board with this. – Get the players into the community as much as possible. Schools, charity, local business etc. – Set the bar for elite digital content. A new club has the advantage of being new and interesting. Fans of OTHER teams are going to follow them because they want to see how they announce themselves. So bespoke illustration, memes, high quality graphics etc. Be a leader in this space. – Set up “sister” teams/clubs/sports. I don’t know culturally/regionally how this will work, but for example, if you find out Patty Mills is a Dolphins fan, align with Brooklyn and make them your NBA team. They probably won’t have much interest in spending much time on that, but nothing stopping the Dolphins from doing a special graphic for key games, or a graphic jersey concept, or a merchandise collab. – Find ways to needle the Broncos. Think about it….. your fans are going to be Dolphins diehards, or non-Broncos NRL fans who want to see some banter.”
  36. “But some of the things I’d look at doing (based on what clubs are doing overseas) are: – consider e-sports – NRLW team ASAP – Wheelchair team ASAP – No pokies – youth engagement: well publicised event days to engage with local youth – have a clear, demonstrated policy around sustainability/environment – good F&B offering (including appropriate pricing) – active engagement with local charities – good apparel partner: making the kit something that people want to wear, with push into ‘fashion’ Aim is to make the club more than about sport, that people support regardless of the results.”
  37. “I think Dolphins need to come out winning, which is going to be tough on them and they are going to have to be consistent. I think broncos fans have had enough of the up and down of team and getting their hopes up. Although I think 2023 will be a different year for them. If the dolphins come out strong and consistent, I think they will turn a lot of SE QLD sports fans heads.”

Plenty of good thoughts here around identity, brand, fan engagement with a lot more to think about as well.

At the end of the day the most important thing is what happens on the field.

Win games and the fans will come!

Brisbane Lions AFLW Fan Experience, The Gabba, Brisbane, 10/09/22

Outstanding day at The Gabba supporting the AFL – Australian Football League Brisbane Lions #AFLW team in the AFLW Indigenous Round and Q Clash against Gold Coast SUNS.

The family friendly atmosphere is a major drawcard and winner for a positive fan experience.

Impressed with the fan zone and Indigenous painting and the use of indigenous words to celebrate goals plus welcome guests to the Gabba at the front entrance gates.

Ramona’s 7th stadium game day and third women’s sport event with much more to come in her lifetime thanks to these pioneers paving the way for her generation and beyond.

I also loved the new range of throwback Brisbane Bears and Fitzroy merchandise.

Our game day snackle box is a big hit too with tasty game day treats to keep her entertained.

Lions thrashed Suns 12.10.82- 1.3. 9

Sydney Roosters NRL Fan Experience, Allianz Stadium (GRAND OPENING GAME DAY), Sydney, Australia, 2/9/22

Last night I took in the brand new and incredibly impressive Allianz Stadium in Sydney for the Roosters versus Souths NRL and NRLW matches. I will have a comprehensive review of the fan experience coming shortly for Australasian Leisure Management Magazine but for now here are some of my highlights on the venue and fan experience.

– Incredible atmosphere from the Roosters and Souths fans

– Accessible seating and more of it for fans who need it

– Wide concourses and no security or ushers telling you to move on

– Local Sydney craft beers (Happy Hour pricing 49% off was nice)

– Seating is outstanding. Nice comfy seats and good views everywhere

– LEDs, IPTV’s, light up posts, lighting, big screens all impressive and vibrant for fans

– Sustainability initiatives

– Roosters fan engagement

– Pre-game show was pumping from The Presets

– The Merivale food offering was outstanding. You can see the quality and diversity.

– Customer service was phenomenal

– Welcome on entry from staff

– Seamless ticketing entry through gates

– Transport was brilliant with the new light rail just superb. Electric car charging, buses, cycle racks

– Increase in toilets, especially female toilets.

– Self service kiosks for food and beverages

– The public art work from the 6 artists on show was very eye catching

– The outside court sports surface that anyone can use is very cool and a good use of stadium space on non game days

– Free commemorative flags and try cards on entry for the big game

– Very clear way-finding signage inside and outside the venue

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 02/09/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ FREE MAGAZINE

What you need to know about changes coming to the PGA Tour

Fan Engagement: The NEW Holy Grail for Sports Brands

AT&T Launches Upgraded 5G Game View for WNBA Fans

THE BRISBANE HEAT TAKEOVER THE WHEEL OF BRISBANE

Brisbane Broncos invite Barcaldine Sandgoannas coach for VIP experience

Levy UK + Ireland: Free beer was right call at Dublin game when technical issues arose at Nebraska-Northwestern football

How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

‘Fans mean as much to the rugby league experience as the players’: The value of the NRL fan

Stadium Payments Are Stuck in the Past due to GoTab: Resistance to Automation

Notorious ‘ballhawking’ baseball fan causes another controversy trying to catch more home runs

Rising costs, 28-hour journeys, and Brexit passport woe: meet the Arsenal Belgium members who go to great lengths to see their beloved Gunners

2022 Stadium Journey WNBA Arena Rankings

FedEx Field ranked as worst NFL stadium

Footy fan fuel: What’s on offer at the new Allianz Stadium?

Hated MLB collector Zack Hample whines after having to follow stadium rules

Police union launch legal action over beer cans at Adelaide Oval

The most popular AFL clubs, according to the social media channels

Delta 12Status Brings Back Priority Boarding To Seahawks Fans

Lumen Field Will Be 1st NFL Venue With Amazon’s Just Walk Out Tech

T-Mobile Provides Fans with Behind-the-Scenes Look at the 2022 Little League Baseball® World Series

Digitally or On Site, Brands Serve Up US Open Activations

Opinion: Creating raving fans with content, capability and campaign

NEW YORK JETS BUILD FAN DATA INTO SUPERCHARGED CONSULTING ARM

11 Of The Worst Stadium Foods You Shouldn’t Order

Mercedes-Benz Stadium Celebrates Five-Year Anniversary

How a $2 billion futuristic sports palace will aid the Clippers in the battle for L.A. hoops

Qatar’s Technology for Fight with Heat: World Cup in the desert country of Qatar, how will the stadium be cold? | How Qatar Will Keep The Stadiums Cool in FIFA World Cup 2022

VIRTUAL VENUE TECHNOLOGY LAUNCHED AT BT MURRAYFIELD

How Ever-Evolving Fan Experiences Are Paving The Way To A New Event Industry

When football fandom turns toxic

Lifelong Raiders fan attends her first ever NFL game at 93 years old

Billions are spent marketing crypto to sports fans — Is it worth it?

U.S. Soccer focused on key demos in marketing push before men’s World Cup

WHY WOMEN’S SPORTS EQUALITY IS KEY TO MARKETING SUCCESS

Mickey Mantle card breaks record, as sports memorabilia soar

Vendor applauds staff for serving free beer at Big Ten game in Dublin

How to Connect with Sports Fans as the Third-Party Cookie Crumbles

USA Rugby partners with Rugby Xplorer to provide refreshed Membership platform and digital transformation

Hemmes Happy Hours: Toast to new stadium with half-price drinks

Matt Moran to inspire corporate dining at Accor Stadium

BUD LIGHT ‘CRACKS OPEN’ NFL SEASON BY CELEBRATING FANS’ FIRST BEER

Toyota’s mobility vision comes into focus with a next-gen sports arena

Michael Rubin wants to make Fanatics a one-stop digital sports platform

Vivid Seats Predicts Fan Forecast® For 2022 NFL Season

Everton fan clashes with steward after dropping child to grab Anthony Gordon’s shirt

Players’ AFLW stadium calls grow louder

WORLD CHAMPION ATLANTA BRAVES LAUNCH NEW GAMIFIED FAN EXPERIENCE POWERED BY SURGING SPORTS GAMING OPERATOR STATHERO

Foul balls! Two supporters removed from Blue Jays’ stadium for allegedly having SEX in the stands as Toronto topped the Chicago Cubs in the MLB match

Report: Larger Number of NFL Fans Traveling to Road Games

Feral cats, few fans and lewd acts: is the A’s era in Oakland over?

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 26/08/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

See the new food at Lucas Oil for Indianapolis Colts fans for the 2022-23 season

West Ham continue legal action threat over food and drink prices at London Stadium

WEST HAM: Matchday food and drink concession prices – update

What Social Media is Changing about Baseball: MLB Ambassadors

Fan experience elements outlined for upcoming Virginia Tech Football season

MOST BIG-TICKET SPORTS VENUES PLAY HOST TO GAMES, AND LITTLE ELSE

UCF to sell alcohol throughout football stadium for 1st time

The new Allianz Stadium, ready to entertain you

The price of food and drink at West Ham’s stadium causes outrage, it’s £3.65 for a cup of tea

New tech lets most Browns fans walk into stadium without stopping for security

T-Mobile 5G Swings into Yankee Stadium

READ | EFL launches new Equality, Diversity and Inclusion strategy ‘Together’

Foot Locker, Inc. and Fanatics Team Up to Expand Licensed Sports Product Offering for Fans

16 Tactics To Retain Customers While Using A Self-Service Option

9 sports venues that are doubling down on on-site sports betting

Sports stadiums echo ancient divisions

See Inside New York’s Yankee Stadium ‘Like You’ve Never Seen Before’ Read More: New Drone Footage Gives Unique View of New York’s Yankee Stadium

10 Sports Marketing Trends That You Should Know and Use

Can Baseball survive in a Football world?

OPINION: INSANE F1 TICKET PRICES WILL SHUT OUT REAL FANS

Another step towards fans having a meaningful say JAMES NALTON is encouraged by Liverpool’s owners establishing a supporters board

Hibernian: Digital Transformation Complete At Easter Road

Inaugural US National Cycling League could see fans virtually racing the pros in 2023

LFC leads the way in fan engagement with legally enshrined Supporters Board

WNBA Delivers Most-Watched Regular Season In 14 Years and Shatters Fan Engagement and On-Court Records

Belgian Grand Prix impose restrictions to combat disruptive fan behaviour

Football banning orders beefed up for new season, with pitch invaders and drug takers targeted

Sydney’s $830 million super stadium a work of art

Rail strikes: Portsmouth FC wheelchair user thanks fans who got him to match

The best-run football clubs know when it’s time to ignore the fans, and when it’s time to listen

Poacher’s Den drives fan engagement forward

Stadium Of The Future: Emerging Game Day Technologies For Engaging Fan Experience

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

AFL’s first NFTs sell out in 12 hours

PGA TOUR transforms fan experience, analytics and customer feedback

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

Southampton FC marks ‘brave new direction’ in NFT kit collection

Southampton FC and Sportsbet.io launch first bitcoin competition

Lambeau Field brings in new bar and grab-and-go food option

Big changes are coming to Gillette Stadium in 2023

FC Barcelona and Heura Foods give ‘new impetus’ to women’s football

Stadium-Size AR Games Could Transform Live Sports

How Will Metaverse Transform Sports Industry?

Everton new stadium stands rise higher as latest incredible footage released

Inside the new $830 million Sydney Football Stadium

Minnesota Twins introduce interactive AR platform for Target Field visitors

ICC and Nium launch coding challenge to engage tech-loving cricket fans

Autograph launches NFT-connected fan club with access to cofounder Tom Brady

Tailgating costs are up ‘substantially’ this year as travel, food costs are hit by inflation

Sports World Reacts To Yankee Fan’s Hot Dog Beer Straw

College football fans ‘want the different experience’ in new stadium seats: 4Topps president

Fans Attending MLB Games This Season to Receive NFT Tickets as Digital Memento

Atlanta Falcons to open Ticketmaster branded in-house production arm

L.A.’s Crypto.com Arena announces multi-million dollar revamp helmed by its original architects

Are NFTs Entertainment’s New Fan Engagement Tool?

Beverage Technology and Inventory Management Company BarTrack Announces Partnership with Mercedes-Benz Stadium

10 ways the pub sector will change in the next 10 years

Horizon Summit: How SAP’s Real-Time Data Analysis Improves the 49ers Fan Experience at Levi’s Stadium

FIFA to Use Artificial Intelligence Player Tracking at 2022 World Cup

Architect Breaks Down Iconic Baseball Stadiums | Architectural Digest

Fan Engagement – What does this even mean?

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 19/08/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

UK advertising watchdog upholds complaint of ‘irresponsible’ fan token ads against Arsenal

FanSpace, India’s Leading eSports Fan Engagement Platform, Launches Beta August 15 » FirstSportz

WTT and NFT Technologies create greater fan engagement opportunities

Fans, players experience the Field of Dreams

Five Things to Know: Flavors of the Open, a world-class culinary experience at the US Open

Gambling on the innocence of youth could prove to be Southampton’s downfall

Meet the ‘outsider’ with plans to revolutionise rugby in New Zealand

Levy UK+I revolutionises fan matchday food & drink experience with introduction of ‘Tap + Go’ at Leicester City’s King Power Stadium

New Anfield Road End expansion details, with “underground fan zone

Gold Coast Titans: Down Syndrome Run Out

Given the boot: Warriors cult hero ‘Roger Shoey Vasa-Sheck’ banned from Mt Smart Stadium

NRLW grand final rematch to open Allianz Stadium

AFL MINT: Aussie Rules and NFT’s

More Muslim children joining in Australian rules football through SANFL Bachar Houli Cup

Spotify tests selling concert tickets straight to fans

Manchester City recruit DJs inside the Etihad Stadium concourse areas with playlists selected by fans as part of major revamp… and the new live entertainment feature will be unveiled against Bournemouth

EVERTON: ‘ALL’ – A REVOLUTIONARY RE-SET OF HOSPITALITY

Blue Jays Owners Plan To Upgrade The Fan Experience At Their Toronto Ballpark

Wolves launch My First Match experience

How Mobile Technology Impacts the College Sports Fan Experience

Stadiums gain ground as test beds for new edge computing applications

Qatar’s ground control on alert for World Cup disasters

Vivid: The story of how blind fan Kolby Garrison experiences NASCAR

LA Galaxy and Herbalife Nutrition Continue Longest-Running Jersey Sponsorship in Major League Soccer With Historic New Partnership Extension

The cost of safety: OT for stadium, arena security under scrutiny

Security technology at GSX 2022

Service At Its Best: 4 Ways To Revolutionize Your Customer Experience

Rick’s Sports Corner: Visiting MLB’s Newest Stadium

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Hanover-based Fivestar just launched a highlight app for sports fans

6 characteristics of next-generation loyalty

What Kind of IoT Starter Kit Makes a Venue Smart?

Australian Grand Prix Chooses CENNZnet Blockchain for Fan Experience

‘Unprecedented’ demand for AFLW tickets prompts change to 53,000-capacity venue

PGA Tour aligns with Qualtrics to improve fan experience

Manchester City announce a redesigned concourse area in the South Stand of The Etihad Stadium

Arsenal and Barnsley deal issues put crypto sponsors back under spotlight

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

LA’s divisive Dodger Stadium Gondola proposal gets new management and an updated look

EVERTON STADIUM WEBSITE IS LAUNCHED

Texas sports officials combat abuse by fans with new ‘three strike’ policy

3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes

15 Stadium-Approved Bags to Bring to Football Games This Fall

Amazon to Bring Eerie-Sounding ‘Palm Scanner Payment Technology’ to SF Whole Foods Stores

Opinion | It’s time for sport to explore and embrace technology

NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data

Disney World Gives its Biggest Fans Something for Free (No, Really)

49ers fans pump up Levi’s Stadium with preseason energy

Look: Baseball Fan’s Interesting Food Choice Is Going Viral

Lusail Stadium, venue for 2022 World Cup final in Qatar, scores highest sustainability rating

LFC tackles antisocial and criminal behaviour in new season

Waitr Rebrands ASAP to Align with New Company Strategy

Deutsche Telekom, FC Bayern Munich to Drive Forward Technological Innovations in Soccer

Unique control headquarters to deal with events in stadiums

Tottenham set to benefit from tech giant’s reveal

Fans slowly embrace Commanders after two-year rebrand

Cricket Australia 5 Year Strategic Plan

‘NBA 2K23’ Claims To Let Fans Authentically “Relive Michael Jordan’s Career”

Manchester City Draw Ire Of Skin Cancer Charity After Tweet Saying Sunscreen Is Banned In Stadium

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

McLaren goes off-road with its HySpeed shoe launch

NRL BRISBANE BRONCOS FAN EXPERIENCE REVIEW, SUNCORP STADIUM, BRISBANE 13/8/22

Another brilliant fan experience and event presentation last night from Brisbane Broncos at Suncorp Stadium culminating with a Broncos win 28-10 over Newcastle Knights.


The Paddock Club outside the ground is always a highlight pre-game with the seating area, food trucks and kids zone while the activations inside with the KIA ‘Beast Mode’ and lighting and fireworks show have stepped up the game day entertainment this year.


The free Broncos trading cards have also been some of the best design work from NRL club land this year too.


Well done to all NRL fans from both teams for being respectful during the Paul Green moment of silence and for the venue for setting up a flower memorial outside for fans too.


#FanExperience #FanEngagement #BrisbaneBroncos #SuncorpStadium #NRL

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 12/08/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Robbie Lyle: The Gooner giving Arsenal’s diehard fans their own voice

The Brooklyn Cyclones hosted an Elaine dance contest for Seinfeld Night and you’re not gonna wanna miss this..

West Ham fans threaten to boycott London Stadium for charging $13 for pint of beer

MANCHESTER CITY FOOTBALL SCHOOL AT ST LAURENCE’S COLLEGE

NBL Trading Cards Return With Topps

SUNCORP STADIUM READY TO “ROCK AND ROLL” IF GRAND FINAL IS MOVED FROM SYDNEY

Study: Sports fans believe more in-stadium technology will improve live events

Bayern Munich targets US fans to close financial gap with Premier League

AFL freezes finals ticket prices in big win for fans

Gold Coast Titans: Our biggest fans to run out with the team on Sunday

Leeds Rhinos and Oldham AFC hit the holodeck in six-figure deal

Fan tokens and cryptoassets: new and fun but not a consumer law free zone in Australia

Smart logos on sportswear: Driving digital fan engagement

Houston Texans slash concession prices on most popular food and drink items ahead of 2022 NFL season

Fans Ready to Embrace Stadium Digital Future

Exclusive: MLS Sponsorship Portfolio Shows Tech Category Is Fastest Growing

Arsenal reprimanded for second time for fan token adverts

‘We treat fans better when we know more about them’: Why FC Bayern works with Adobe

Scottish football fan behaviour: Pyros, pitch invasions, sick chants and players pelted by missiles – the deterrent is not enough

How To Turn Customer Support Into A Sale

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

MLB returns to London Stadium in 2023 with Chicago Cubs vs St Louis Cardinals matchup

Mercedes F1 Team continues sustainable performance ‘on and off the track’

Why Football Fans Pick The Teams They Do

Football fans reveal how they were scammed by clever fraudsters: ‘Don’t buy tickets on social media’

Asahi becomes official beer of Manchester City

Sydney Football Stadium nears grand opening

Building an ‘ARMY’ of Fans: Marketing Lessons from K-Pop Sensation BTS

TikTok users able to discover and buy tickets in-app via Ticketmaster partnership

NFL Plus: price, preseason games, devices and everything we know about the streaming service

The sisterhood of travelling netball fans comes full circle in Birmingham

Premier League’s fattest fans revealed – and they don’t support a Big Six club

Fans highlights warm welcome as key to match day experience

Adobe and FC Bayern collaborate on a multi-year partnership

Houston Texans unveil Fan First Deals to elevate gameday experience for fans

We asked if gay fans will be safe at the FIFA World Cup in Qatar. This is what the hosts said

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

Leicester’s King Power Stadium to offer first checkout-less hospitality experience in Europe

‘Needs an upgrade’: Grandstand at Leichhardt Oval collapses in terrifying scenes

Macarthur Grassroots Membership a ‘fantastic initiative’ in engagement

How fan-owned football clubs are putting the power in the hands of the supporters

What’s next for the NHL and the Metaverse?

Family Fun on Family Night: Packers fans and families soak in the experience

Verstappen condemns “disgusting” burning of Mercedes merchandise by fans

Spanish football league LaLiga launches streaming service in China

BBC statement on complaints about scrapping of classified football results on the radio

NRL: Introducing Bundy Mixer!

FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 22/07/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Playbook for Turning Sports Sponsorship Into Sales

Tigers launch Environmental Sustainability Action Plan in AFL first

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park

Here’s a Guide to the Dodger Stadium All-Star Game Food Specials

The World’s Best Restaurant Is Hidden In A Football Stadium

Club brands are sacred for sports fans. How can designers avoid a negative response?

MLB draft undergoes an L.A. facelift with an eye on fan growth

The major political parties have a membership problem. Footy club marketing might offer some solutions

Brands hope to score big during MLB All-Star week

The rules of the game: how is football focused marketing evolving?

NBA takes minority stake in 15 Seconds of Fame video startup

Sports Technology Market Size Worth $65,419.5 million By 2028

3 top skills this customer service executive uses every day

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events

Bills Reveal New Stadium Details: ‘Intimate and Intimidating’

Stadium Safety and Security

Drone spotted flying above Yankee Stadium during Yankees-Red Sox game

World’s second-largest PV system on a stadium roof reaches completion

Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented

How to Go Vegan at Coors Field This Baseball Season: Coors Field Has Vegan Options for Colorado Rockies Fans

NFL’s Mission: Reach As Many Fans As Possible

With average tennis fan in their 60s, how can Wimbledon court a younger audience?

College Football Analyst Names Biggest ‘Cult’ Fan Base

The Dark Side of Fandom

Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community

‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club

China remains the world’s largest e-sports market despite gaming crackdown

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

Manchester City launch metaverse experience through Roblox partnership

NBA presents NBA Team Partnership Awards for 2021-22 season

In a fickle new era of sports, loyalty is always up for sale

‘MLB Play Ball Park’ Fan Experience Set to Open Saturday

This was interesting to read: AvoEats by Avocados From Mexico™ Brings Hungry Sports Fans Fresh and Innovative Fare

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Arsenal Innovation Lab Selects Eight Fan Experience Startups

Tennessee Titans’ Nissan Stadium and Zippin to Launch Five Checkout-Free Stores In Time for Pre-Season

Australia’s NBL schedules game for Christmas Day

As sports enter the metaverse, could brands win big?

A year after the Games, a new life begins for Tokyo 2020 venues

China is Building the Stadium of the Future the Stadium of the Future

Sports fans are watching more games than ever through their mobile phones, study finds

Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements 

MLB All-Star Game Showcased Fan Friendly Technology

Liverpool FC kicks off YouTube subscription model

Celebrating the ten-year Green & Gold Runway to Brisbane 2032

SOCIOS.COM PARTNERS WITH SARACENS TO BRING ITS FAN ENGAGEMENT AND REWARDS PLATFORM TO RUGBY UNION

City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval

AFL hits record as fans flock to sign up

Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball

The Barassi Line: a globally unique divider splitting Australia’s footy fans

Footy Skills Lab levels the playing field with new accessibility features

Cbus Stadium gets the big picture

While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

Companies are using AI to monitor your mood during sales calls. Zoom might be next.

Timber Rattlers offer peanut-free games

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Younger consumers lack loyalty, so how can brands retain them?

All-Star Game Fan Festival Opens at LA Convention Center

NFL’s Mission: Reach As Many Fans As Possible

America’s favorite family outings are increasingly out of reach

100 year old Raiders fan ready to blow the Viking Horn

State Of Origin III, QLD vs NSW, NRL, Suncorp Stadium, Brisbane, 13/07/22

State of Origin at the Cauldron is always something special but last night at Suncorp Stadium will go down in history as one of the great nights in Queensland Rugby League Maroons history.

A huge shout out and praise to the National Rugby LeagueQueensland Rugby LeagueSuncorp Stadium Stadium and all the catering and cleaning staff plus of course the players and fans who put on this spectacle at Lang Park together last night.

Starting the fan journey on a chilly night in Brisbane (12C 🙂) I made my way into Roma Street Station via free included public transport on the train and walked down a pumping and lively Caxton Street a few hours before kick off.

Making my way into the fan zone past the giant QLD and NSW inflatable heads it was impressive to see the quality event presentation on show with QLD members able to collect free hats as well as specially designed cane toad head pieces as part of the Kane’s Crew QLD cheer squad.

The fan zone was alive with skills drills games for fans young and old featuring sponsor activations from Coates , Chemist WarehouseYoui Insurance and Hisense Group while once inside the ground the welcome to country, indigenous dance and player line up announcements looked incredible, especially with the light show, fireworks and vibrantly colourful light up posts (why haven’t we done the latter sooner!).

A special shout out to the staffer who helped a young fan reunite with his mum after momentarily getting caught up in the exit while on that topic, it couldn’t be easier to leave the venue and walk up Caxton Street or to Milton station to get away and catch free public transport home post game. Just makes the end of the night seamless and positive.

An absolute edge of your seat action packed thriller and one where we got to say, ‘we were there!’ ….how good is it to be back full strength with live sport!

Well done to all involved 👍

Some insights into kids at school today across grade 2-6 on #Origin last night from big lunch playground chats:

– Majority had to go to bed by half time/9pm (mums call they said) so is an earlier start time something to consider? Unlikely…
– Most were shocked by the biff
– Ecstatic with the game + plays + action ‘Ponga was unreal!’
– Biggest audience 10-12 years (younger kids not as interested)
– Increased knowledge of HIA/concussion issues/concerned for players welfare especially Cobbo whose highly rated by kids
– More girls than boys excited by the match (many coming on they say from having watched NRLW and Women’s origin)
– Wanted to know what the hell the weird thing was fans were wearing on their heads…. Kane’s Crew canetoad hats!
– Pizza was the standout takeaway meal 🍕
– Many had family parties/neighbour get-togethers
– Few said they would now ask olds to take them to an NRL game
– Most watched via FTA TV with family but some older kids watched via streaming on mobile
– Thought the pre-game light up goal posts were a cool feature
– Thought I was rich paying $90 for a ticket before I told them that was the cheapest on offer!
– Loved the stats on tv of player speeds
– Could name majority of players from both teams not just Queensland Rugby League
– Ponga the absolute stand out hero that they love
– None of them knew who Powderfinger were haha 😆

Was great to see so many boys and girls run up to me today while kicking soccer balls (still the most popular lunch time sport no matter what school I’m at!) to ask what the atmosphere was like at Suncorp Stadium and tell me their thoughts on the big match. Kids often have a very interesting take on things that some of us oldies might not think about.

Scroll to top