Sydney Roosters NRL Game Day Experience, Allianz Stadium, Sydney, 25/8/18

New fan engagement activation for fans from the NRL Sydney Roosters, Pixel Loco and Allianz Stadium included the ‘Rocky Run’ activation that sees fans run as the digital mascot and tackle opponents on the big screen.

Fans were loving the Roosters fan zone as well which included:
– Inflatable jumping castle
– Rocky Run
– Free popcorn
– Buzzing atmosphere

So much going on pre-game at Roosters inside Allianz Stadium with:
– Ball kid of the game
– Retro game
– Stats
– Epic hype reel 
– Old Timers 
– Member guard of honour

Was also good to use the Allianz Stadium app by pre-ordering beers and saving time waiting in this line.

I took a walk around Allianz Stadium at half time and saw a good use of adding some visual colour and history with these banners.


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