"The Sydney Swans enlisted the help of Blair to share his ideas, experiences and general fan engagement knowledge to assist not only the Fan Engagement team, but also the wider business to provoke new ideas that we could implement across our match days and general community activations. Blair shared a range of fan engagement initiatives he has cultivated over the years which led to many creative discussions across the group including members from our Marketing, Match Day Operations and Membership teams. I would highly recommend his services whether you want to hear the latest initiatives sports from all over the world are rolling out or spark a creative ideation session amongst your team."
Arnaleah Hunt
Senior Manager Fan Community at Sydney Swans

My services include:

  • Fan experience audits
  • Fan Engagement/Experience strategy workshops 
  • New business development
  • Ideation, strategy and activation
  • Research, trends and insights
  • Event Presentation 
  • Brand campaigns 
  • Social media management 
  • Digital marketing 
  • Education and training
  • Content marketing
  • Podcast development and strategy
  • Personal branding strategy
  • Event and venue management 
  • Public speaking (conferences/panels)
  • Marketing
  • PR and publicity campaign strategy and development
If I can be of any assistance please contact me today so I can tell you more about how I may be able to help you.
More of my work can be found here.
"Gage Roads Brewing Co Ltd engaged Blair Hughes to assist with the development of activation and fan experience concepts for our successful bid to secure the exclusive beer & cider supply rights for the new 65,000 Perth Stadium & Stadium park. Blair’s ideas and advice formed the foundation of our tender submission and assisted Gage Roads being the first independent craft brewery in Australia to be awarded beer supply rights at a major stadium. Blairs reliability, creativity and experience provided the Gage Roads management team a secret weapon against our competitors in what was a David vs Goliath battle. He quickly understood the Gage Roads brand and tailored his concepts to suit. We could not recommend Blair highly enough and look forward to executing the concepts created by Blair in the new world class Perth Stadium."
Philip McClintock
Commercial Manager at Gage Roads Brewing Co
"We were hosting a special workshop in London for CEO’s from the Danish Superleague and got the great privilege to have Blair as one of our speakers. Our aim was to inspire our clubs within the fan experience and Blair surely secured this with his many case studies, insights and best practice. We can highly recommend him if you want to improve your fan experiences and fan engagement at your club"
Mikael Overgaard
Manager Commercial Rights at the Danish League Office
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