Melbourne City A-League Game Day Experience, AAMI Park, Melbourne 20/4/18

On a cool Friday night in Melbourne I went along to AAMI Park just outside the Melbourne CBD to watch the first of the A-League football final matches between Melbourne City and Brisbane Roar. 

I’ve previously written about Melbourne City’s quality action packed game day fan experience in detail on the Stadium Journey fan experience review site and while tonight might have been run by the FFA, the presence of Melbourne City’s emphasis on fan engagement was still readily evident. 

From entertaining kids activities, photo opportunities with the A-League trophy, sponsor stands and marquees to skills drills, comfy bean bag seating areas and games the fan zone here offered a decent amount of activities for young fans and families to participate in. 

A highlight of the Melbourne City fan zone has been the partnership with local Melbourne craft brewery Stomping Ground which has seen a pop up bar established outside the venue serving affordably priced $8 craft beers which has been successful in getting fans in to the AAMI Park precinct earlier ahead of kick offs.

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