How Sports Teams Are Using Podcasts To Engage Their Fans in 2016

Podcasting and the consumption of audio on demand continues to rise in 2016 with time spent listening and user growth continuing to be on the up as brands and every day people start podcasts to showcase their passion and insights to their followers.

Podcasts made their biggest splash yet last year with the percentage of listeners being larger than ever before and with greater public awareness you didn’t have to explain what a podcast was before recommending your favourite shows.

Gone are the days when you needed expensive microphones, fully kitted out sound studios or code tangling software as podcasts in 2016 are being created professionally on smaller budgets meaning that it’s more accessible for both major sports teams, every day small businesses and people just like you and I to create. Less time and money spent on expensive equipment and arduous editing means more and more people are coming into this space at a rapid pace. Put simply, podcasting has become available for anyone to get started on a show that interests them.

But why has podcasting become such a buzz medium over the past two years, especially as it’s been around for such a long time? For instance, I remember my Behavioural Studies lecturers at the University of Queensland uploading lecture podcasts to our online portal in 2004. Naturally podcast consumption has risen because of our access to smart phones (and possibly larger data plans!) where we can now access our favourite podcasts on the go when we want, which is also due to podcast apps just like ours at audioBoom. Podcasts also enable a level of intimacy for a listener to drift off and dive into niche subject matter or conversely multi-task with other activities. Finally, podcasting now has a clear avenue for monetisation meaning big and smaller players in this market have a new revenue stream and as we’re seeing first hand, this is growing fast with advertisers realising the potential of audio on demand.

At audioBoom we work with hundreds of global sports teams from big players in the English Premier League and NFL to grassroots clubs in local competitions from all around the world. The benefits of using podcasts and other audio content to engage your fans are endless with the content that is being created often focusing on compelling storytelling and exclusive and intimate access that fans are not often privy to and which in the end drive deeper connections between the team and their fans.

Major international sporting clubs are using audioBoom because not only do we host and distribute their audio we also provide insightful deeper analytics and monetise this content through our diverse advertising solutions involving live reads, video, audio and companion advertising. Moreover audioBoom posts play natively on social media while our crisp custom embeds integrate very well on web pages. We deliver over 30,000 hours of content to over 30m people every month and generate over 35m monthly listens and we do all of this while being free to use.

Below are a few content examples of how teams use audio on audioBoom to engage their fans while this handy ideas sheet I put together details 100 ideas that sporting teams can use to engage their fans with audio.

100 audioBoom Fan Engagement Ideas

100 audioBoom Fan Engagement Ideas


Leicester City Football Club (English Premier League)

Essendon Bombers Football Club (AFL) ‘Bomber Radio’

Geelong Cats (AFL) ‘PodCats’

Carlton Blues (AFL) ‘Two Tones’

Road To The Draft (AFL)

Brisbane Lions (AFL) ‘From The Players Lounge’

West Coast Eagles (AFL) ‘Back Chat’

Columbus Blue Jackets (NHL) Columbus Blue Jackets

Columbus Blue Jackets

Columbus Blue Jackets

Previews (Australia ARU)

West Bromwich Albion (Premier League)

Harlequins (Rugby Union)

Brisbane Lions (AFL)

Match Reports

Aston Villa (English Premier League)

Stoke City (Premier League)

Tampa Bay Lightning (NHL)

Cricket New Zealand BlackCaps

Exclusive Interviews

NZ All Blacks (Rugby Union)

Birmingham City FC

Columbus Blue Jackets (NHL)

Match Day Audio Updates

Australian Open (Tennis)

FIFA Women’s World Cup

Game Highlights
England and Wales Cricket Board (ECB)

Warrington Wolves (Super League)

ICC Cricket World Cup 2015

War Cry’s

Essendon Bombers (AFL)

ICC Cricket World Cup

Radio Interviews

Collingwood Magpies (AFL)

Adelaide Crows (AFL)

On the go recording

Western Sydney Wanderers (A-League)

Victorian Racing Club- Melbourne Cup Horse Racing

Fan Chats

Jacksonville Jaguars (NFL)


FIFA Women’s World Cup


Press Conferences

St Kilda (AFL)

Brisbane Roar (A-League)

West Ham United (English Premier League)

Wakefield Trinity Wildcats (Super League)

Fan Engagement


Carlton Blues (AFL)

Carlton also engage their fans with exclusive on demand audio through their audioBoom channel as part of their Blues Wall of Fame at Ikon Park the club have installed a beautifully tiled wall of famous players and moment which each have a QR Code that links back to an audioBoom post therefore meaning that a fan can come out to the club and use their phone to interact with the feature while also hearing interesting insights and sounds from that era as they walk along.

Carlton Fan Engagement audioBoom Wall of Fame

Carlton Fan Engagement audioBoom Wall of Fame


Hockey Australia- 12 Days of Hockey

Hockey Australia had fans record in their own piece of audio commentary calling a game as part of their 12 days of hockey in the lead up to Christmas

Hockey Australia

Hockey Australia


audioBoom Recording Widget For Fan Interaction

Carlton Blues (AFL) ‘Thank 5’

Gold Coast Suns (AFL) ‘Voice of The Suns’

 Team Speeches

Western Bulldogs (AFL)

Melbourne Demons (AFL)

 Club Songs

Sydney Swans (AFL)

Community Engagement

St Kilda (AFL)

If you’re at a team and want to know how we can help you engage your fans through audio get in touch with me at and be sure to check out our business site here for more information

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