FAN ENGAGEMENT FRIDAY: NEWS FROM AROUND THE GROUNDS 29/07/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Cathedral By Populous, A Part Of A Rejuvenation Plan For San Siro Stadium District In Milan

How can marketers do a better job of reaching female fans?

What Steelers fans’ enduring love for Heinz says about the value of stadium naming rights

How the NFL Makes Money

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

How NY Giants plan to blend legacy and reality, renew engagement with fan base

‘The kind of place planners have dreamed of’: the London Olympics site 10 years on

Track looks to pump up US fan base ahead of 2028 LA Olympics

How inflation is affecting your wallet at the ballpark concession stand this season

CONTACTLESS TECHNOLOGY CHANGING THE FACE OF LIVE ENTERTAINMENT

World Cup to use drones to help protect stadiums

Brands that establish emotional connections earn the right to own the heartland

Emotional connection is the silver bullet for brand loyalty

Free refreshments offer for fan hit by ball during match

ENGLISH FOOTBALL TO TOUGHEN MEASURES AROUND FAN BEHAVIOUR IN 2022-23 SEASON

Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

Creating community opportunities at ABC Supply Stadium

Rays offer free meals for kids during games through August

Disney Star showcases Cricket Australia for seven years

The Next Phase of NIL: Alabama, Fanatics Announce Game-Changing Partnership

Love football. Protect the game.

Commanders ask for fan input on new fight song, mascot

Mercedes-Benz Stadium will add on-field terraces with lounge seating

New study crowns the UniBol the ‘best fan experience’ in League One

Waitr Becomes Exclusive Mobile Ordering Platform for MetLife Stadium

RS Recommends: Here’s Why Soccer Fans Are Turning to ESPN+ for Live Games

The future of soccer: The sports technologies aiming to revolutionize the Beautiful Game

New Study on Fans’ Attitudes Toward Sports NFTs Offers Teams, Leagues a Roadmap for Success

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

Philadelphia 76ers announce plans for new $1.3bn stadium by 2031

NRL fans respond by buying all Manly Sea Eagles pride jerseys

Changes Coming to Game Day as Result of Fan Experience Committee

PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour

Rovers team up with consumer experts to give supporters a new voice

F1 set to clamp down on fans removing signage in track invasions

Euro 2022: England success bringing more fans to games

MLB All-Star Game Showcased Fan Friendly Technology

MLB Attendance Figures Continue to Trend Downward

Atlanta Braves Unveil $151 Burger, Chance to Buy World Series Ring

2022 MLS-All Star Week Fan Events

RESEARCH SHOWS AUSTRALIA’S MAJOR SPORTING EVENTS STRUGGLING TO GENERATE ENGAGEMENT

Fans seek trust and better understanding of sports NFT market: Research

More than 1,500 3M Open volunteers make the tournament possible

With a spate of 250 tournaments in recent weeks leading to all-time low fan engagement, is a formula 1 style season the answer?

MLB All-Star Metrics: Baseball fans turn out for record-setting All-Star Week in Los Angeles

A World Cup of Innovation – All the technological revolutions at Qatar 2022

The Best Fan Engagement Platforms Every Sports Fan Should Try

Free-to-air coverage: Keeping the game in easy reach for fans

STADIUMS, ARENAS AND CONCERT VENUES DIFFERENTIATE MENUS WITH LOCAL AND MISSION-DRIVEN FOODS

ImagineAR sign first NFL deal for Interactive Mobile Augmented Fan experience with Baltimore Ravens

Bizarre moment footy fan brings a CAT on a leash to the Bulldogs vs Demons thriller at Marvel Stadium: ‘Guess he wasn’t cheering for the Dogs

How one of the world’s top football leagues is using data to stay one step ahead

NFL steps foot in media streaming sector with NFL+

Women are back in the Tour de France, but the race toward equity remains

MLB CMO Karin Timpone Talks Engaging Younger Fans, Metaverse

U.S. Bank Stadium starts selling fan tours for before Vikings games

Authentic Customer Experiences Begin With Quality Service

New Broncos stadium bar will scan your face, pour you a cocktail

Customer Service Tactics That Stand the Test of Time for Customer Retention

As venues and arenas enforce ‘clear bag policies,’ these are fashionable and see-thru

RANGERS FC FAN ENGAGEMENT UPDATE: RANGERS is pleased to confirm details of several new supporter focused initiatives that aim to put fans at the heart of the club.

Toyota Stadium enhances food offerings for Major League Soccer fans

Anfield, Old Trafford, Emirates: Premier League stadiums’ atmosphere ranked by fans

NBA Teams Deliver Personal Experiences To Drive NBA Fan Engagement

Enhancing the match day experience for Town fans living with autism

High Tech Scarves Will Be Part of Fan Experience at Manchester City Games Next Season

PSG’s JP¥100m of retail sales during Japan tour breaks Fanatics’ daily record in Asia

Indian sports buffs can now vote for their favourite team’s jersey using blockchain

‘So many complaints’: Suncorp Stadium’s crackdown on vaping

Why Premier League teams are flocking back to Asia

Respect and rainbows: Manly fans flock to Brookvale

Western Sydney Wanderers Season Fixture Announcement

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