A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.
The Playbook for Turning Sports Sponsorship Into Sales
Tigers launch Environmental Sustainability Action Plan in AFL first
Storyboard18 | How brands are making the most of the modern avatar of sports fans
Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park
Here’s a Guide to the Dodger Stadium All-Star Game Food Specials
The World’s Best Restaurant Is Hidden In A Football Stadium
Club brands are sacred for sports fans. How can designers avoid a negative response?
MLB draft undergoes an L.A. facelift with an eye on fan growth
Brands hope to score big during MLB All-Star week
The rules of the game: how is football focused marketing evolving?
NBA takes minority stake in 15 Seconds of Fame video startup
Sports Technology Market Size Worth $65,419.5 million By 2028
3 top skills this customer service executive uses every day
Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement
Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events
Bills Reveal New Stadium Details: ‘Intimate and Intimidating’
Drone spotted flying above Yankee Stadium during Yankees-Red Sox game
World’s second-largest PV system on a stadium roof reaches completion
Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented
NFL’s Mission: Reach As Many Fans As Possible
With average tennis fan in their 60s, how can Wimbledon court a younger audience?
College Football Analyst Names Biggest ‘Cult’ Fan Base
Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community
‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club
China remains the world’s largest e-sports market despite gaming crackdown
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
Manchester City launch metaverse experience through Roblox partnership
NBA presents NBA Team Partnership Awards for 2021-22 season
In a fickle new era of sports, loyalty is always up for sale
‘MLB Play Ball Park’ Fan Experience Set to Open Saturday
Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering
Arsenal Innovation Lab Selects Eight Fan Experience Startups
Australia’s NBL schedules game for Christmas Day
As sports enter the metaverse, could brands win big?
A year after the Games, a new life begins for Tokyo 2020 venues
China is Building the Stadium of the Future the Stadium of the Future
Sports fans are watching more games than ever through their mobile phones, study finds
Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements
MLB All-Star Game Showcased Fan Friendly Technology
Liverpool FC kicks off YouTube subscription model
Celebrating the ten-year Green & Gold Runway to Brisbane 2032
SOCIOS.COM PARTNERS WITH SARACENS TO BRING ITS FAN ENGAGEMENT AND REWARDS PLATFORM TO RUGBY UNION
City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval
AFL hits record as fans flock to sign up
Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball
The Barassi Line: a globally unique divider splitting Australia’s footy fans
Footy Skills Lab levels the playing field with new accessibility features
Cbus Stadium gets the big picture
Companies are using AI to monitor your mood during sales calls. Zoom might be next.
Timber Rattlers offer peanut-free games
Challenges of Building Emotional Loyalty in Changing Customer Landscape
Younger consumers lack loyalty, so how can brands retain them?
All-Star Game Fan Festival Opens at LA Convention Center
NFL’s Mission: Reach As Many Fans As Possible
America’s favorite family outings are increasingly out of reach
100 year old Raiders fan ready to blow the Viking Horn
