Fan Engagement Friday: News from around the grounds 20/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Q&A: Behind the scenes of construction on Geodis Park

Take Me Into the Metaverse, Take Me Out to the Cloud: The Atlanta Braves Have Transformed Their Stadium Into a Web3 Wonderland

Real Madrid Creates Digital Replica of Santiago Bernabeu Stadium for Fans

The Game-Changing Tech Trends In Sports.

Empty seats, feral cats, angry fans: Oakland A’s push for new home as crowds stay away

5 tech things: Robots and drones debut at sporting events

Aramark debuts mobile ‘smart store’ at Stanley Cup Playoffs

Here’s How To Maintain Customer Service, Even When You’re Short-Staffed

Telstra, Google and Accenture bring 5G enabled augmented reality to AFL

Just QUARTER of fans support their local football team with most basing it on family loyalty, stadium or even club KIT

FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

Can’t attend Truist Park? Visit digitally!

WIGAN ATHLETIC AND STADIMAX WIN THE SPORT INDUSTRY AWARD FOR FAN ENGAGEMENT

How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

ADIDAS AND JUVENTUS REVEAL 2022/23 HOME JERSEY, BRINGING THE MAGIC OF ALLIANZ STADIUM TO THE WORLD

HOW STADIUM TECHNOLOGY HAS CHANGED THE WAY FANS EXPERIENCE FOOTY

Is European Football Becoming American Soccer?

Transactional loyalty programs not a consumer favorite

Arsenal reveal how they use data to boost fan engagement

Pepsi, Pizza Hut put soccer fans in Paul Pogba’s shoes with AR game

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

Nascar Selects Fan Engagement Platform, Pickup, to Help Accelerate Motorsports Content Gamification Strategy

NFL Legend Involved In First Fan Controlled Football Trade

Genius pro tournament gives fans $2 beer for every birdie

Baseball’s Streaming Push Leaves Fans Scrambling to Find Games

How we mapped Marvel Stadium using 5G with Google and Accenture

Women’s Sports Fans: Where the Hell Are You?

What will sports marketing look like in 2022 & 2023?

Long Wait Times and Dwindling Patience: The Top Customer Service Frustrations in 2022

The NBA’s Golden State Warriors use data to optimize the fan experience

NBA launches Meta Quest VR environment to engage fans during playoffs

Fans sue Jets, Giants and make a good point

AT&T Is Bringing AR Content To Live Sports Games

How AR and VR are transforming customer experiences

Experts Claim That The Future Of Esports Lies In The Cross Section Of Crypto And NFTs

How next-gen networks can win over a legion of sporting fans

The Loneliest Team in Baseball With the Oakland Athletics having gutted their roster and flirted with Las Vegas, their once-loyal fans appear to be in revolt.

Why do stadium stands use membrane & fabric structure?

Understanding Customer Experience in 2022

Uber adds electric cars and stadium food to its menu

The Best (Worst?) MLS Stadium Food For The 2022 Season

What can marketers learn from gaming communities?

Women’s FA Cup Final Sets Competition Attendance Record

How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

Fan falls through Detroit footbridge on way to Tigers game

These Are China’s Ten Brand-New Stadiums That Will NOT Be Used for the 2023 Asia Cup

Mansfield Town Stags win Family Excellence Award

Australia: A roof that weighs as much as 333 elephants!

NFL Fan Rankings: Are Patriots No. 1?

3 Common Customer Complaints and How to Address Them

You’re Never Too Old to Be a Fan

Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium

How do African football stadiums stack up against each other?

Why aren’t the Oakland A’s trying harder to fill their stadium?

Swindon Town awarded Gold Status in 2021-22 EFL Family Excellence Awards

WEMBLEY STADIUM PARTNERS WITH TIXNGO TO DELIVER BLOCKCHAIN MOBILE TICKETING SOLUTION  

Road to CFB: Visiting Every Division-I College Football Stadium

UEFA ticket policies in spotlight for European finals

Gold Coast Titans NRL mascot and stadium illustrations from Sport Design Australia

$18 beers and $16 salads await fans at 2022 PGA Championship

Raccoon caught in the stands at the Vanderbilt vs Arkansas series!

Motherwell WELL IN SCHEME RETURNS

A-League debuts IZUZU D-MAX Ball Ute

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