Fan Engagement Friday: News from around the grounds 13/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

WWE Experimenting New Ways To Increase Fan Engagement During Commercials

Tottenham Grounds Team win ‘prestigious’ Premier League award

Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences

The best UK supermarket loyalty schemes and why they work

Patience, Zero. The State of Customer Service in 2022

Off the Menu: Fenway Park and other ballparks tweak their snack offerings

Drone delivery is giving stadium food a lift

2022 Stadium Journey NHL Arena Rankings

MLB Mariners Sullivan emphasizes bringing ‘whole self’ to work

Forty-Two Percent Would Rather Clean A Toilet Than Call Customer Support

The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

Glitz and Gridiron: How the NFL Draft Took Over Las Vegas

Empowering the Influence of the Female Fan

Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits

NASCAR SELECTS FAN ENGAGEMENT PLATFORM, PICKUP, TO HELP ACCELERATE MOTORSPORTS CONTENT GAMIFICATION STRATEGY

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

How NBA Teams Are Using Luxury Fashion to Enhance the Fan Experience

Future of Sport: Stadium Technology of Tomorrow (with Chi Bhatia)

Watch a drone do a test run of delivering a hot dog in a stadium – will it catch on?

At Formula 1 Miami, Tag Heuer and Red Bull Racing Tag Team on the Fan Experience

Augmented Reality: Enriching Customer Service Experience

How Brands Can Win Over Gen Z With Customer Service

Is Your Customer Service Hurting Or Helping?

How to Reach a Human Being In Customer Service

NBA teams hike ticket prices as attendance drops, internal data shows

Crypto.com Drives Fan Engagement at Miami Grand Prix Through NFTs

Electronic Arts to Create Fan-First Future of Interactive Football with EA SPORTS FC™

Los Angeles Football Club Launches New Fan Experience with Mixhalo

Is your football team charging over the odds for matchday food? As Arsenal is condemned for £13 portion of chips, the other clubs raking it in with dodgy snacks

Everything has changed: The ‘new’ sport and the ‘new’ fans

F1 Miami Grand Prix: A sports business retrospective

Want concessions brought to your seat at the baseball field? Waitr has you covered

How Soccer Moses led Nashville SC fans to the promised land — Geodis Park

FC Dallas games are a fan-friendly experience

MLB adds six new partners for 2022 season

How Real Salt Lake’s new ownership is reenergizing the franchise 

Old Trafford marks start of Verizon’s drive to bring US stadium tech to Europe and Asia

2022 USA Stadium Report The highest-rated and most popular stadiums in the US right now

5 Things Pro Wrestling Teach Us About Customer Service

How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest

Loyalty done right through relationship marketing

The green boom: Sustainability becomes priority for Arizona sports teams, organizations

Live Nation Entertainment Reports First Quarter 2022 Results

Verizon launches international stadium and venue strategy

Opinion | Turf tech and how making the right choices can maximise sponsorship revenue

Bundesliga’s new AI takes fan-first approach to whole new level, putting control in palm of supporters’ hands

Tetavi & LA Kings Team Up to Bring Hockey Stars & Mascot to the Metaverse

Use NFTs to target long-term fan engagement over short-term revenue

NRL 2022: Everything you need to know about Magic Round

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