A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy
10 sports marketing trends modern marketers need to watch
MLS and adidas unveil 2022 Primeblue kits to inspire action against plastic waste
Forced fan engagement at the footy falls flat
Women at the Track: A team of women who help make Indy 500 race day happen
US$16 can of Stella Artois at MLS stadium sparks outrage
How Supply Chain Issues Are Impacting the Sports Industry
Northern Territory AFL taskforce unveils $300 million Darwin CBD stadium as expansion centrepiece
How deepening the connection with sports fans helps sports-brands
Poor customer service is strangling business growth
SAP partners with New Zealand Rugby for digital transformation
Date with destiny: The wild ride from Project Apollo lift-off to now
Crypto and sports bet on winning combination to woo fans
Meta Partners with NBA for Virtual Reality Fan Engagement Games, Activities
Meet the TT fan who has travelled from Germany to the Isle of Man for every race since 1981
8 new food options at the Mariners’ T-Mobile Park, including a $3 hot dog (!?) — plus which to avoid
“The role of each brand is really important”: Inside PepsiCo’s Champions League sponsorship
AC Milan ‘moves closer to fanbase’ with Betsson partnership
England, Scotland, Wales and Northern Ireland FAs agree M&S Food deal
Warriors Up for Multiple Fan Favorite Honors
WATCH: Liverpool fans travel to France by dinghy after flights cancelled
Football fans allowed for China’s Covid-delayed kick-off
Athletic director, social media weigh in on public alcohol sales at Georgia football home games
‘Fans’ explores how cheering for sports impacts people’s psyche, behavior and attitude
Cost of Hobart stadium likely to be higher than $750m, documents show
Astor Park murals tie together Crew Stadium and commercial development
Can I talk to a human? Spain presents customer service bill
Spanish government proposes law banning automated customer service
Introducing UEFA Play: All you need to know about UEFA’s new music and audio content hub
ABBA Arena raises the bar for temporary architecture
The Fan Connection: The Impact Connectivity Has on the Fan Experience
Data drives fan experience at D.C. United
Super League Triathlon offering fans franchise control via LiveLike platform
The law catches up with viagogo – event promoters and music fans are the winners
Real Betis launch jersey NFTs in Fancurve’s first soccer club partnership
Lakers Logo Earns Top Marks Across the Board in Recent Fan Survey
The Sports Fans Who Root for…the Referees
EFL CEO Trevor Birch writes open letter on crowd behaviour
What Makes Good Customer Service?
Brands Are Getting More Personal, but How Are Customers Responding?
Why Consistency Is Vital to Your Branding Efforts
Matchday experience for disabled fans ‘unfit for purpose’
