A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

10 sports marketing trends modern marketers need to watch

MLS and adidas unveil 2022 Primeblue kits to inspire action against plastic waste

Forced fan engagement at the footy falls flat

Women at the Track: A team of women who help make Indy 500 race day happen

US$16 can of Stella Artois at MLS stadium sparks outrage

How Supply Chain Issues Are Impacting the Sports Industry

Northern Territory AFL taskforce unveils $300 million Darwin CBD stadium as expansion centrepiece

How deepening the connection with sports fans helps sports-brands

Poor customer service is strangling business growth

SAP partners with New Zealand Rugby for digital transformation

Date with destiny: The wild ride from Project Apollo lift-off to now

Crypto and sports bet on winning combination to woo fans

Meta Partners with NBA for Virtual Reality Fan Engagement Games, Activities

Meet the TT fan who has travelled from Germany to the Isle of Man for every race since 1981

8 new food options at the Mariners’ T-Mobile Park, including a $3 hot dog (!?) — plus which to avoid

“The role of each brand is really important”: Inside PepsiCo’s Champions League sponsorship

AC Milan ‘moves closer to fanbase’ with Betsson partnership

England, Scotland, Wales and Northern Ireland FAs agree M&S Food deal

Warriors Up for Multiple Fan Favorite Honors

WATCH: Liverpool fans travel to France by dinghy after flights cancelled

Football fans allowed for China’s Covid-delayed kick-off

IPL 2022 Final: World’s Largest Jersey Unveiled Ahead Of GT vs RR High-Voltage Clash In Ahmedabad – WATCH

Rise of the global fan: Just ONE PER CENT of Manchester City’s supporters actually live in the UK as the biggest Premier League clubs use social media, content in 14 languages and even the metaverse to reach out to fans around the world

Athletic director, social media weigh in on public alcohol sales at Georgia football home games

‘Fans’ explores how cheering for sports impacts people’s psyche, behavior and attitude

Cost of Hobart stadium likely to be higher than $750m, documents show

Astor Park murals tie together Crew Stadium and commercial development

Can I talk to a human? Spain presents customer service bill

Spanish government proposes law banning automated customer service

Introducing UEFA Play: All you need to know about UEFA’s new music and audio content hub

‘We want to be penetrating popular culture’: How McLaren Racing are engaging the next generation of motorsport fans

ABBA Arena raises the bar for temporary architecture

The Fan Connection: The Impact Connectivity Has on the Fan Experience

Data drives fan experience at D.C. United

Super League Triathlon offering fans franchise control via LiveLike platform

The law catches up with viagogo – event promoters and music fans are the winners

Real Betis launch jersey NFTs in Fancurve’s first soccer club partnership

Lakers Logo Earns Top Marks Across the Board in Recent Fan Survey

Infosys and Roland-Garros Launch Digital Innovations to Bring Alive the Tournament’s Legacy, While Equipping Future Generations Through a New STEM Initiative

The Sports Fans Who Root for…the Referees

Crypto and NFTs: Virtually there? Just a start so far A third of fans embrace crypto and NFTs, but the rest have concerns about regulation and real value

EFL CEO Trevor Birch writes open letter on crowd behaviour

What Makes Good Customer Service?

Brands Are Getting More Personal, but How Are Customers Responding?

Why Consistency Is Vital to Your Branding Efforts

Matchday experience for disabled fans ‘unfit for purpose’

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