Infographics

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

G’day everyone, I hope that this latest blog post and infographic finds you well especially given the unprecedented circumstances we’re all in at the moment.

How is everyone going with everything at the moment? It’s a pretty stressful and overwhelming time for everyone but it seems that we’re all coping pretty well with self-isolation, COVID19 concerns and everything else that’s going on in our lives. Whose missing live sport? The smells and sounds of the game-day? It will be all back before we know it.

Like millions of others, both my wife and I have lost work but life does go on and you have to keep moving. I’m deeply saddened to hear about plenty of my hard-working friends and colleagues from the sports business world who are struggling at the moment because of redundancies or lost income. We’re all in this together and things will get better. I know how hard these reps have all worked for fans in stadiums all over the world so they should be very proud of what they’ve achieved and hopefully will be able to come back to their clubs or venues when the time is right. I’m in the same boat and while there’s not much I can do to help, all I can say is that I’m always happy to listen and talk to anyone if they feel like a virtual chat or a catch-up.

It’s important that we check in on one another at this time but also that we stay active and focused mentally and so because the former school teacher in me can’t just sit still and not want to help, I’ve put together another free quick fan engagement infographic which will help global to grassroots clubs all over the world.

I scoured the web looking at what over 400 global teams were doing for fan engagement content ideas at this time and was blown away at the creativity and innovation coming from these hard-working teams at this time to still provide educational and entertaining content to connect fans.

From mental fitness webinars, kids activity workbooks and recipe creations to Zoom backgrounds, bitmoji’s and fitness challenges it’s been very impressive to see how teams across the world have adapted during COVID19 to provide fans of all ages, but especially young fans with ways to stay connected to the game and their teams.

I have therefore attached below another FREE fan engagement resource that I have put together along with the bullet points of all the ideas for easy access below too.

I have also added the images to my 8000+ strong fan engagement Pinterest board which has an abundance of ideas that have come in useful for teams over the years. Visit the FE Pinterest here.

Also if you haven’t seen any of the other fan engagement infographics that I’ve put together then you can find them here.

If something doesn’t make sense then please just ask and I will assist you with more information about what the bullet point represents.

As with the majority of things I do in the fan engagement space, I don’t ask for much in return for my services as I care about young fans and making the best fan experience possible. I love what I get to do and as a fan first and foremost myself this will never change. All I ever ask is that you respect me and my work and let me know if it came in handy and reach out if you found it helpful.

The best part about what I’ve been able to do here has been to network, help out and meet likeminded people in sports biz from all across the globe who one day I can introduce my soon to be born child to your team and stadium and not just go on my global stadium journeys by myself. With a baby girl on the way in July, I can’t wait to be doing this and instill in them my love for stadium architecture, trying diverse F&B and catching different sports in different parts of the globe. With COVID19 going on and no real end in sight, it’s important that we understand that we all have so much to look forward to and for me, I can’t wait to welcome my first baby and soon to be sports fan into the world.

Thank you for reading and I hope that this free resource comes in handy for you.

Have a good week, keep smiling and stay positive.

This will all be over soon and fans will be back on the Kiss Cam, cheering their teams on and also complaining about the price and quality of stadium F&B in no time!

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

Check in on elderly members/fans
Word search
Stay Home Bingo card
Spot the ball
Colour in the player/club emblem/jersey
Draw the player/ground/emblem
Throw back pictures/moments/memories
Nominate a team
Challenges
Zoom wallpapers
Team/Player wallpapers
Podcasts
Classic calls/flashbacks
Play back old games
Coronavirus hand washing techniques/instructions
Deliver care packages to fans
VR ground visits
YouTube/Video shows/recaps and rewinds
Hero of the team (emergency services fan shout outs)
Feel Good moments/pics/videos
Art competitions
Story Time. Players read kids books/stories to young fans
Countdowns and votes (best jersey/game/player etc.)
Connect 4 Mascot challenges
Google Home to engage with fans at home
Photo of the day
Family Nominations
Q&A’s
On This Day
Skills challenges
Fitness/work out/training tips
Team commentate fans skills/videos
GIF challenges
Twitch e-sports gaming challenges
Re-watch classic games
Share your fan story
Utilising fan generated content
Repurposing merch for medical supplies
Instagram/FB Live with players/team
Beat the clock online jigsaw puzzle challenges
Emergency/Health services branded merch
#FromTheArchives
Old player profiles
Choose your ultimate team lineups
Mental Health Messages and Tips
Classic game replays
What Self-Iso Personality Are You?
Quizzes
Polls
Social games
Replay games via Twitter updates
Club Spotify music playlists
What are the players up to updates
CEO messages/emails to fans
Player video messages to fans
Game day dress up
Twitter/FB/Insty take overs
Send letters to the team
Player pen-pals
Dogs of the club/team/fans
Activity sheets/kids worksheets
Legend Q&A with past player
The People’s Presser
Ultimate Quaran Team
Memes
Pixelated pick the players
My ‘Insert Team’ Story
Top 100 games/moments/memories/players/jerseys
Virtual Match day Predictions
Random Acts of Kindness
Inside the training session
60 seconds Qs with the player/coach
Fan profiles
TikToks
Tattoo profiles of the players
Live Q&A
Choose your ultimate fantasy team
Match day program flashbacks
Fun Facts
Virtual autographs
Match day merch offers
Merchandise daily deals
Fan Virtual Meet Up
Online Quizzes Ex. Kahootz
Archival footage
Free access to exclusive content
Cooking and recipe shows
Online fan party
Mini documentaries
Exclusive special merch
Good News Stories
Stay Home Messages
Send us your crazy graphic design requests
Guess the player names from the emoji’s
Bracket challenges
Charity Challenges
Merch giveaways
Stadium wallpapers
Your Stadium Memory
Virtual Game Days
Personalised jersey wallpapers
Player fashion shows
CRIBS- player home lockdown version
Players/team letters to fans/members
#OpenDoorChallenge
Fan Art Fridays
#GetYourKitOn
Donate A Membership
Retro plays of the week
Stat attacks
Classic game breakdowns with ex players/coaches
Specials on training range merch
Stories behind the big moments
Team/Player Yoga
Animal Crossing jerseys
Surprise fans with calls/videos
Individual Training Programs
Food Bank Appeals
Name The Goal/Try/Moment
Show and Tell (Show Us Your Sports Cave)
Backyard Skills Challenges
Arts & Crafts
Community hero of the week
Home Workouts
Old photos from yesteryear
Your Call From Home- Fans commentating big moments
Show Your Colours- send in pics in
Team colouring in books
Guess The Player- Who Am I?
What Happens Next?
Fan discounts for team sponsors- support local businesses
Thank You Messages to fans
What comes to mind when you see this kit?
Your Birth Month and First Letter of your name = Your Career/Name etc.
Find a word
Scoreboard challenge
Word Challenges: Team scattergories
Spot The Difference
Share Your Ticket Stub Memory
Guess which season these jerseys are from
Trading Card Flashbacks
Retro Team List Tuesday
Share favourite merch items
Whose Tattoo?
Isolation Task/Name
Mental Health/Fitness webinars
Fan video messages of support for the team
Player/FOH profiles
Alternative design random jerseys
Design a banner
Old news stories from papers
Fan/Member of the week
Animated GIFs
Cartoons
This Week: Run a schedule of what’s on for fans
Inspirational quotes
Anything mascot related: Colouring in, wallpapers, cut outs
Virtual Happy Hour’s knock off beers/drinks with team/fans
Live chat with a former star
Share baby photos of players/team
Build the ultimate stadium meal
Thank you shout outs to health care workers
Game plan breakdowns- show attack/defence plays
Team/Player pays it forward with free coffees/meals for members/health care workers at local businesses
Team maze challenges
Reading challenges
Fans/Members nominate a local business that deserves recognition
Virtual cheerleading/dance sessions for fitness/kids
What’s in the player’s fridge?
Hand washing technique cards
Player Bitmojis
Art contests
Make up tutorials
Fan challenges- draw players/ask a question for social live
Virtual radiothon
Art workshops
Sudoku worksheets
Video chat with the mascot
Kids recipe book
Write letters/notes of support along with the team to health care workers
Showcase players hidden talents
Showcase fans/members hidden talents
Promote fans/members of the club local businesses to the fan base
‘I Stay Home For….’ Cards
Community Support Roster- show who the team supports
Paper Bag Puppets
Write a letter to the mascot
Rivalry Recaps
Mascot/Player printable cut outs
Group fitness classes/steps challenges
Virtual Vacations frames for fans
Stay At Home Match Notes/Sheet
Make a player out of household items cardboard etc.
Virtual watch parties of classic old games
Where’s the mascot (where’s wally etc.)
Fan hall of fame
Guess the attendance of the retro game
Name the score of the classic game
Mascot trading cards
Send in fan messages for the team to go up in the sheds for their return
Fan call from the CEO
Write a match day review from a past game- writing challenge
Printable posters
Letterbox drops of merch/letters from players to members houses
Junior fan of the day during COVID19
Fan caricatures
Team DJ doing a set live on social
Junior reporter commentates a classic game
Kids only fan forum
Kids only team presser
Members/fans merch lucky dip live
Memory games
Virtual members wall
VR ticket/merch/mascot hunts
Kids/parents fans/members only fitness/health session live by team
Stay at home pass
Printable trophies and cups
Promote fans membership loyalty i.e. 5, 10, 20 years memberships
Harness, use and showcase fan generated content
Print out club size charts
First game day at home certificates
Game day memorabilia auctions/giveaways
Fan/member appreciation day/week
Make a team flag at home
At home ‘cams’ team filters for Oblivious cam, Kiss cam, etc.

100+ Fan Engagement Ideas For Craft Breweries

The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan Experience

G’day,

Please find another one of my latest resources with this one touching on some ideas, trends, strategies, innovations and incentives that teams and stadiums can use to enhance the food and beverage (F&B) fan experience on game day.

The list provides 100+ tips, tricks, ideas and incentives that will be useful to grassroots and global teams and of which have already proven successful for many stakeholders in this space.

If you would like a hand understanding any of these concepts or ideas please feel free to touch base and I will be happy to assist you or point you in the right direction for more information.

As always this is about education in the sports business so feel free to download, print and share with your colleagues and please also let me know if you tried something and saw a successful outcome as I would love to hear that and be able to showcase those outcomes for you.

The list ranges from ideas and incentives that are across the spectrum of areas during and before the fan journey starts and range from F&B incentives to the changing diets and tastes of sports fans and even some quirky random ideas in between too.

Remember that it’s always important to look outside the box and get a bit creative when it comes to the food and beverage fan experience.

All the best and touch base if you need anything as I’m always happy to assist.

Please find a downloadable PDF file here: THE F&B FAN EXPERIENCE

100+ Ticketing Tips, Tricks, Ideas and Incentives for Sports Teams and Venues

Hello,

Please find this latest resource on ticketing useful in helping growing your fan bases and getting more bums on seats.

The list provides 100+ tips, tricks, ideas and incentives that will be useful for grassroots and global teams to offer interesting and innovative ways to acquire and retain fans and win back lapsed ones too. Many of these strategies have already proven successful for many stakeholders across the globe and are not limited just to sport either.

If you would like a hand understanding any of these concepts or ideas please feel free to touch base and I will be happy to assist you or point you in the right direction for more information.

As always this is about education in the sports business so feel free to download, print and share with your colleagues and also please let me know if you tried something and saw a successful outcome as I would love to hear that and I can pass it along to other teams, venues or showcase it to highlight your success.

The list ranges from ideas and incentives that are across the spectrum of areas before, during and after the fan journey starts and range from transport to pets and even some quirky random ideas in between…..remember it’s always important to look outside the box and get a bit creative when it comes to ticketing.

All the best and touch base if you need anything.

A4 PRINT READY DOWNLOAD HERE

FREE Resource: 200+ Fan Engagement Ideas For Stadiums And Teams

Hi,

I’m talking all things fan engagement and women in sport at the MCG on Tuesday 15th November for the CHAMPIONING WOMEN IN SPORT conference and have put together a helpful flyer to hand out to delegates on the day that lists over 200 creative and fun fan engagement ideas.

While it doesn’t compare to a free rally towel, flag, magnet schedule or t-shirt, I can’t just give a fun motivational speech at a fan engagement conference without having guests take home a free giveaway!

The high res PDF print version is available below if you’d like to print it out as well.

Fan Engagement Activations

It’s always nice hearing from sports business professionals from England and the US to Russia and Australia and everywhere else in between who find both my Fan Engagement Pinterest site and these resources helpful so please touch base if you would like any more information regarding these ideas and I’ll be happy to assist you.

I’m available for consulting and conference talks and always keen to hear what teams and stadiums are doing in this space so feel free to get in touch via MrBlairHughes@gmail.com or @MrBlairHughes on Twitter.

Thanks and have a good week.

Fan Engagement Ideas For Stadiums And Teams

200 Fan Engagement Activations

101 Fan Engagement Ideas For Music Artists

In my time in the music industry I was constantly trying to think of creative ideas to bring added value and enjoyment to the punters who came to see the events that I was promoting or provide special incentives and experiences through the music fans who were buying the Brisbane music compilation record that my small team produced each year.

For instance from 2006-2012 I ran an annual gig showcasing the Brisbane music scene whereby the artists that performed each had to add a classic Brisbane tune into their set. This was a simple and free idea that generated heaps of press coverage, engaged the audience and was an added selling point with ticket sales. This is the point with fan engagement whether it be in sports, music or business the key thing to remember is providing exceptional customer service with these little added touches or memorable experiences along the way. Most of the time you can do these for next to nothing but your own creativity.

Another idea my team had was to engage a local drinks sponsor who provided a free drink to every punter who came through the doors on the night of that gig. Obviously we promoted this in the lead up to the event, but the look on some peoples faces upon entering the venue when they realised that they got a free drink as well as six artists and six hours of live music for $20 was priceless. That look that says ‘wow, I know its just a free drink but I was not expecting that’ was the same look on my face when I first went to the UK music festival, Glastonbury in 2008. On entry to the site we were provided with a showbag of goodies including a map, lanyard with schedule of timetables, a newspaper, an NME magazine, a free drink AND a set of biodegradable tent pegs (short story but the Glastonbury site is a working farm for 2/3 of the year and after every festival people leave thousands of tents and metal tent pegs meaning that in previous years the animals would get injuries to their legs etc hence where this idea came from!). It’s these little touches that go such a long way in creating a memorable experience for fans.

This leads me to my latest infographic which is one that I think will greatly help young bands but also established artists as I truly feel that fan engagement in the music industry is still such an untapped market.

Below you will see 101 fan engagement ideas for the music industry. Many of the ideas have been drawn from what sporting teams and leagues are doing for their fans however many more are from ideas which I have actioned to great success my self. I will be blogging more and more about these music fan engagement ideas in time.

More than anything, I hope this resource will benefit those artists who are just starting out who are realising that they need to do more for their fans because their fans want more from the gig than just three artists up on stage in this day and era.

Please feel free to share with me how your band is engaging with your audience.

101 Fan Engagement Ideas For Music Artists

A-League Social Media Stats October 2013-May 2014

In October 2013 I put together an infographic to showcase the social media stats of the A-League across Facebook and Twitter.

Social Media Statistics A-league 2013 Season

On the 10th May I went back after the completion of the 2013/14 season and had another look at the social media statistics to see how the competition is rising among fans online.

Social Media Statistics 2014 A-League

Some very interesting statistics here but it’s just great to see how far the A-League continues to come both on the field and off it. The FFA deserve a lot of credit for all the hard work they have put in however

Brisbane Roar vs Western Sydney Wanderers A-League Grand Final 2014 Infographic

101 Content Creation Ideas for Sporting Teams

I’ve been collating ideas for a while now as a result of viewing a few major teams both in Australia, the UK and the US who I believed were not doing enough for their fans in terms of supporter engagement.

Along with my Pinterest site (http://www.pinterest.com/mrblairhughes/sports-marketing-fan-engagement-ideas/) which collects hundreds of sports marketing and fan engagement ideas I wanted to pull together a picture which can be used as a resource or idea starter for small to large teams who are looking at creating content but just don’t know where to start.

The following 101 ideas have been collated together to assist teams in their online fan engagement through content creation. It really is that simple, but it will just take a bit of creativity.

I hope that this helps clubs, particularly smaller clubs who may not yet be so well versed in content creation or social media but who want to grow their clubs.

Good luck putting some of these ideas into action and by all means please let me know how you go.

Thanks

101 Content Creation Ideas for Sporting Teams

The Rise of Football in Australia Infographic

When I was working in London with Queens Park Rangers football club as well when I had meetings up and down the English countryside with Premier League and Championship clubs regarding fan engagement, I was also passionately and enthusiastically talking up and promoting the rise of football in Australia.

As a proud Aussie, I wanted to show these major club reps at West Ham, Chelsea, Tottenham, Southampton, Fulham, Manchester City and Everton as well as football fans that I met along the way on my sports business intern adventure about the growth in the game back in Australia.

I wanted to share what so many of us true believers know in that big things are happening with the game down under from larger broadcast deals, improved crowds, interest from abroad, the rise in the women’s game and so much more.

I therefore got to work on creating an infographic which details many of these facts.

More of the infographics which I have created can be found on my sports business Pinterest site here: http://www.pinterest.com/mrblairhughes/

Please feel free to share and RT this.

Brisbane Roar Infographic Round 14 Vs. Adelaide United

Here is this weeks updated high res A-League Brisbane Roar vs Adelaide United infographic featuring new aditions in an injury list, club mid year record, goal tally for Brisbane players.

I’ve been very busy with QPR this week so have not had a chance to update the ladder as a result of the two games already played this round.

Thanks for viewing.

Brisbane Vs Adelaide Infographic

Brisbane Roar Women’s Team Infographic

This week I made the move to London for two months to start my sports business internship at Queens Park Rangers but I also wanted to make sure I did up an infographic for the Brisbane Roar women’s team. I didn’t have enough time to knock up one for the mens team due to the 40 odd hours of travelling but I hope to get back to doing one next week should time permit.

One of the areas in which I’m keen to get involved with in Australia is working with developing the women’s game. I’m really passionate and enthusiastic about wanting to improve equality and make these women stars of the game. There is no reason why we can’t get women’s football in Australia to be as big as in the US. I have plenty of creative ideas which I wish to share with the Roar or the powers that be in other areas of Australian women’s sport so we’ll see what happens over time.

As I mentioned on my social media channels doing up these infographics (I have one of the way for the FFA to showcase how good the game is going in Australia) has been a great way to get my name and brand out there to show organisations and businesses how passionate and professional I am as well as what services I can provide.

I focused on a general background of the Roar’s women’s team this week which included profiles on Tameka Butt and Amy Chapman as well as some records and stats and a current ladder.

Good luck to the girls on Sunday!

Brisbane Roar Women’s team infographic for game against Adelaide on Sunday.

#ADLvBRI Round 9 A-League Infographic

This week I decided to include some stats from the first 8 rounds of the A-League season with a focus on the Fox Sports 1 Friday night games as well as a comparison on the crowd figures from 2012/13 to 2013/14 up to round 9. Great to see a 3% rise in numbers. I think a few factors that could influence why it was only 3% (even though this is still great and shows the game is picking up pace) could include some of the poor weather we have had in Sydney and Brisbane which affected some of those teams home games.

Anyway, please enjoy!

Adelaide vs Brisbane infographic.

Brisbane Roar Vs Central Coast Mariners Round 5 2013/14 A-League Infographic

Here’s this weeks infographic for the round 5 A League clash between old enemies Central Coast Mariners and Brisbane Roar

Brisbane Roar vs Melbourne Victory A-League 2013, Round 3 Infographic

I’ll be posting a weekly infographic on the Brisbane Roar’s 2013/14 A-League season as the year rolls on. Stay tuned for more stats and colourful infographics.

200+ Fan Engagement Ideas To Entertain, Educate And Connect Sports Fans During COVID19

100+ Fan Engagement Ideas For Craft Breweries

The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan Experience

100+ Ticketing Tips, Tricks, Ideas and Incentives for Sports Teams and Venues

FREE Resource: 200+ Fan Engagement Ideas For Stadiums And Teams

101 Fan Engagement Ideas For Music Artists

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