Author: Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

London Sports Business Internship Blog #10: Day 4 at QPR

Walking into the stadium

Walking into the stadium

9.21am White City tube. John Butler Trio ‘Bound to Ramble’
Got in at 9am today to follow up on some work from yesterday.
Sent off more emails and made calls to premier league and championship clubs regarding fan engagement , this has been a great way to network and add top industry people to my contacts list. Certainly a valuable asset if I’m looking to work in the sports business
EPL Quality Assurance Checklist

EPL Quality Assurance Checklist

After a few emails I had a meeting with two older lads who were ex Euro 96 and detective inspectors with the MET police but who now provide security consultations to stadiums across the UK. I was able to interview these guys in depth about the change in tactics of hooligan gangs and firms and found out interesting insights such as the rise with the problem of flares and smoke bombs in that children were being used as flare mules to carry this stuff in as well as how the firms and gangs had changed over time so that now the old boys don’t get involved as much yet train the young ones up to do the violence. However what was interesting was learning about the sociology of these groups in that usually they start young with the violence then ease off as they have kids but then kick back into it once they’re in their 50’s. Often the older lads are up for a bit of a fight however the young ones generally back off at the sight of police.
It was interesting to hear that when a team plays away they have a few local cops from their area who travel with the away supporters and who relate intelligence and information onto the home teams police. I was told that a big reason for this is that away supporters often think they’re invincible away from home however with a cop from home ready to yell at or warn a badly behaving away supporter it really does act as a deterrent as in ‘Oi you, i know you, stop it or you’re nicked’ anyway interesting stuff.
QPR trophy cabinet

QPR trophy cabinet

Got to talk to a few security people about the reason you don’t see many supporters wearing jerseys to games. When you watch these games live on TV in Australia and you see everyone rugged up and without a scarf you just think ‘oh its cold’ however the three main reasons for the lack of jersey wearing are;
1. Most pubs ban ‘colours’ in their establishments. When I went to a Liverpool vs PSV Champions League game in 2007 I was refused entry to a pub in the city centre on the basis I was wearing a reds/PSV combo scarf (i’m not a Liverpool supporter but love buying merch of games I attend) and just this year ahead of the QPR vs Wigan game I was told I couldn’t enter a restaurant for a pre game feed until I had removed the QPR jersey I had on (I also like to collect kits of teams I visit). The rationalizing behind this is that wearing club colours could cause violence amongst rival fans.
2. Wearing the jersey/colours can be seen as showing off your allegiance to your club to rival fans and could cause you to be singled out and harassed or worse.
3. The sheer cost of club jerseys has skyrocketed even since I first came to live here in 2006. Jerseys with badges, name and number are now upwards of £70-80 meaning that the average family or supporter just cant afford to buy a jersey. I bet you if you actually looked at each stand to see who wears their teams 2013/14 jersey it would be quite rare.
All in all I think this all shows that the team jersey as we know it, totally needs to be taken back to the drawing table. Not least so that the principal sponsors are able to get their brand out there. Either that or shirt sponsors should start advertising on Bench, North Face or SuperDry jackets!
Was nice to be told today how adaptable I am in that I’ve just got stuck in and asked for work and jobs from various departments. If I can make anyones job a bit easier then its fantastic and its great I’m doing some serious jobs and not just making coffee. Not that I’d mind that but my skills and life experience do illustrate that I know what I’m doing here in marketing, ent management and operations and that this is the career I need to focus on.
After lunch I had a fascinating chat with the support liaison officer about fan engagement and customer services and it was great to share my Pinterest site (www.pinterest/mrblairhughes) which i has been working on in the leas up to starting here with him.
QPR fan engagement

QPR fan engagement

I got a great insight into the PL’s Visit Football quality assurance scheme as well which is a marking system designed to assess various factors of a stadium and match day experience.
QPR pitch

QPR pitch

Found out that drugs such as cocaine are a huge and rising issue in football and ground management and that majority of the trouble happens outside the stadiums on match days rather than inside the grounds meaning that CCTV and police intelligence are vital tools in the fight against this bad behaviour.
Another top day at Loftus Road

London Sports Business Internship Blog #11: Day 5 at QPR

6.10am Arnos Grove flat. Nick Cave & The Bad Seeds ‘Easy Money’
I picked up a few boxes of fruit mince pies from my local Tescos for all the departments who have helped me out this week by giving me work to do and showing me a lot of respect by treating me as part of the team. Thought Vegemite wouldn’t have gone down quite as well!
I started the day by picking up where I left off yesterday in that I was researching all of the Premier League clubs membership and loyalty schemes to see what interesting merchandise items, loyalty schemes and incentives each of the teams had. The research I did into fan engagement is invaluable stuff and really needs to be actioned by some A-League clubs back home. I absolutely love checking out the various membership packs of sports teams as some can be jam packed with amazing items and creative ideas whereas like I found today some are just plain bland and boring with no real idea of their demographic or with cheap generic items. For instance, a pen for a 5 year olds pack…. Be a bit more creative. How about a giant club logo branded pencil or a stylus for a tablet device? From teaching kids I know that the majority don’t even write, so a pen is kind of redundant.
I researched the club membership packs and in my opinion the best value for money was either Crystal Palace or Liverpool who both really clearly identified  their membership markets and added heaps of merchandise.
Feeling a bit flat today, possibly as a result of boxing last night however it has been a very busy week at QPR.
North London Boxing

North London Boxing

Fired off a few emails and set up meetings with support liaison and fan engagement officers with Southampton, Everton, West Ham and Vero Communications, the latter of which helped strategically plan major events like the FIFA World Cup.
I’ve had such a great first week, everyone has seen how passionate, enthusiastic and self motivated I am so its been great to get stuck into some work and really open my ears and eyes to everything that goes on at a major football club.
QPR Pitch

QPR Pitch

I got a copy of the match day program at 3pm and don’t these just look amazing. The English football clubs have really got these down to a fine art. 80+ pages of beautiful writing and images really drives home the value and experience in coming to the football here and picking up a match day program.
QPR match day program

QPR match day program

I had a bit of time to check out what FA Cup games I’m going to head to over the weekend of the 4/5 of January and it looks like I’ll head to Charlton vs Oxford on the Saturday and Nottingham vs West Ham on the Sunday. Should make for another big weekend of football trekking over England.
Final preparations were organized with the Sky broadcast trucks being organised around cars that had parked in their way outside the stadium. The big match which is 1 vs 3 or QPR vs Leicester is broadcast live across the country on Sky Sports tomorrow and as its a huge match everyone in the office is buzzing.
QPR Kids Zone

QPR Kids Zone

The more I think about what I’ve done in the past, the skills and life experience I have from traveling and working abroad and having worked as a teacher and in event management in the music industry as well as the fact that I have easily slotted in at a major sports club really drives home to me that I don’t need to go back to Uni to study these fields. I know I’m more than capable of showcasing my skills at a major club so my goals really need to be to start applying for jobs now.
One thing I have been doing has been to use the creative fan engagement ideas I have been collating on my Pinterest page to contact Australian clubs from my QPR email and give them a pat on the back for their creative CRM and fan engagement ideas while at the same time getting my name and brand into their heads.
Anyway absolutely stuffed so going for a curry and beers with my flatmates to look back on the week.

London Sports Business Internship Blog #6: Aston Villa vs Manchester United

5.19pm. Aston station, Birmingham. John Mayer ‘Vultures’
On sunday morning I left my digs in Arnos Grove, London to head to Birmingham to catch the Aston Villa vs Manchester United game at Villa Park.
7am London

7am London

I set off at 7am and made the 30 minute tube journey to Victoria coach station where I then caught a coach to Birmingham, getting in at 1130am. I had wanted to have a quick bite to eat in Brum but after checking on the stadium location it was made clear that it wasn’t within walking distance from the city.
Tube to coach. 7am

Tube to coach. 7am

Coach trip

Coach trip

It was also pouring rain and freezing as well by this point so i was getting a bit drenched.
Brum

Brum

I ventured around the Bull Ring shopping centre and finally found a bus, the 7A Football Special (coincidence or not but my old high school bus in Brisbane was the 7A) the lady said it was 2£ but you had to have correct change so she just let me ride it. It was all a bit of a shambles really in terms of communication which was worse coming back but I’ll go into that later.
Bull Ring

Bull Ring

I caught the bus down the road to the Trinity Rd side and walked through a rubbish filled car park along with all the other punters and finally saw the stadium’s typical English shed like structure…. Just gorgeous!
Football Special Bus

Football Special Bus

Villa Park

Villa Park

I walked around the stadium twice, soaking up the atmosphere, taking pics and talking to police and punters.
Match day programs

Match day programs

I loved seeing the bike rack that was made available to fans who chose public transport to the match. What a creative idea to get fans active as well as cut down on match day private transport use.
I finally went inside and starving I ordered a serve of curry chips and a plastic bottle of beer. With the match day programme in hand and a full belly I took up my seat in the Holte Stand.
Villa Bike rack

Villa Bike rack

Villa Park

Villa Park

Holte End

Holte End

When I got to my seat I was stoked to learn that  I was sitting next to 83 year old Janice, a life long Villa supporter who has been coming to games since she was 7 so since 1937! Just amazing. Janice and I chatted all afternoon about her love for the club and how this was her once monthly treat to come to the football. It was sad to hear that she comes to games by herself as a result of the passing of her husband but I’m glad I could keep her company for a few hours.
Janice and I

Janice and I

Rooney close by

Rooney close by

Food Prices

Food Prices

The gate left open in front of me.

The gate left open in front of me.

United won the match through 2 strikes to Wellbeck and one to Cleverley and then I was on my way back to Aston station and onto Birmingham new street. The communications and management of the stadium left a lot to be desired however as there was no real plan in place with signage or stewards to let people know where to go to get back to the city centre. At this stage it was 430pm and with the trains no where in sight and the line not moving I was getting slightly worried that I’d miss my coach back to London. I ran the 3km back to the city (luckily in the right direction) and made the coach to London with 8 minutes to spare.
Great view at Villa Park

Great view at Villa Park

Curry chips

Curry chips

Arriving back in London at 830pm and then back out to my digs by 10pm, I was in bed by 11 all set for the big day at QPR tomorrow.
The match

The match

London Sports Business Internship Blog #5: West Ham United vs Sunderland

4.49pm. Holborn station. The Jezabels ‘Hurt Me’
On Saturday I made my way out to Plaistow deep in the heart of the east end of London and West Ham territory.
Pre game pints in Plaistow

Pre game pints in Plaistow

Pints!

Pints!

I met up with a few of my former music industry colleagues at The Lord Stanley Pub in Plaistow just a short walk from Upton Park where we had a good chat about our time working in the music biz.
At 2pm it was time to finish the pints and walk to the Boleyn to soak up the pre game action. We walked down Green St, past the Boleyn Pub famous from the film, Green St Hooligans and walked into the East stand where we were sitting today. This was my 6th trip to see the Hammers live at Upton Park but first time sitting in the East Stand so it was well worth the 60 quid for tickets.
Walking to the Boleyn Ground

Walking to the Boleyn Ground

West Ham

West Ham

Hammers

Hammers

It was great to watch the game with my mate Hugh, who had previously played professionally so getting his insights into the way or more so poor way West Ham played was quite insightful.
Outside the ground

Outside the ground

Hammers sign

Hammers sign

The match ended in a bore draw 0-0 with the Hammers really needing something special soon to pull them out of the relegation battle. 14 points from 17 matches is beyond pathetic and with all the injuries it is starting to feel like 2010/11 again.
We walked back to Plaistow station to go our separate ways but it was another great day out at the football in London.
Here are some pics from the day
View

View

West Ham HT

West Ham HT

Hammers gate

Hammers gate

Pitch view

Pitch view

Ticket and program

Ticket and program

Hammers

Hammers

London Sports Business Internship Blog #7: Day 1 at Queens Park Rangers

QPR AAA staff card

QPR AAA staff card

I woke up at 7am today feeling slightly nervous and with a bit of self doubt but knew that this was normal for anyone starting a new gig, let alone in another country or industry. I remember the last time I started working here as a teacher in 2006 when the backpackers I was staying in the night before my first day caught fire and I was left feeling a bit frazzled, so this would be have to be easier. But would people like me? Can I actually do this? Am I out of my depth? How much ribbing would I get for the Ashes?
I have invested a great deal in this career reinvention and have put a lot on the line to make this happen, but I backed myself to do this, to change my life, find a new passion and cant express how emotional it was to stand on the side of the pitch and say in my mind ‘Well done, you did it’.Theres plenty of people who have helped along the way and this moment would not have happened without their help and guidance.
I needed to start work at QPR at 930am so intended to leave the house at 8am for the trip north to west but as the house had just been painted over the weekend the bloody door was glued shut so I had to try to get out through the ground floor window before I eventually woke up one of my flatmates with my banging, who was then able to pry it open. 8.25am with a 55 minute journey in London peak hour was going to be touch and go and being late on my first day would not set a good example and is certainly not one of my traits as I’m a stickler for time management.
However I made it to the White City tube stop by 9.21am and walked the short distance to the Loftus Road stadium.
White City tube

White City tube

I took a deep breath before entering, telling myself ‘lets do this, its time to roll’ before going through to reception and waiting for the lady who organised all of this to greet me. I still cant get over the fact that this person had faith in me, believed in me and had the time to want to take me on. I’m still just so blown away by her willingness to give an Aussie a crack at this! Going back to April and my first meeting with QPR where I had the guts to ask for an internship I just cant get over how she kept her word. She could have just said ‘yeah sure’ then reneged or after the visa issues given up and told me that this was all too much work but she didn’t and she backed me and for that I’ll be eternally grateful.
I started the day with an induction to the different teams, from marketing to digital media, hospitality to finance and HR to my department, operations. Everyone was so welcoming and lovely and really put me at ease, especially as we all shared some Ashes jokes.
I was taken through a very professional workplace health and safety package then on a tour of the whole ground taking in the corporate boxes, media areas, control room, player dressing rooms, the tunnel and finally the pitch.
A feeling of overwhelming satisfaction!

A feeling of overwhelming satisfaction!

QPR stadium

QPR stadium

 

Sky Sports box view

Sky Sports box view

Standing on that pitch (the artificial side, not the real pitch as I’d get yelled at!) felt amazing in the cool breeze and light rain and I got this huge overwhelming sense of emotion knowing I’d really started something special with my new journey.
QPR pitch side

QPR pitch side

View from corporate box

View from corporate box

I was lucky enough to help assist in completing some work on a really interesting crowd safety issue as well as engage in lots of office banter, something that I really wanted to experience with this role by learning more about office culture.
I knocked off at 4pm having received my professional looking AAA staff card and made my way onto a cardio boxing class in North London to keep my fitness up while here.
An epic first day on my sports business internship with Queens Park Rangers.
The stands

The stands

In the tunnel

In the tunnel

 

London Sports Business Internship Blog #9: Day 3 at QPR

6.10pm. Marble Arch tube. The Smiths ‘There is a light that never goes out’
Today was a late start owing to the fact that we had a fan forum happening tonight from 530-730pm. One of the interesting things to learn by working at a major sports club has been to see how the team manage their week. All departments work 5 day weeks but then also work home matches, making this week a 6 day week due to the Liescter game on Saturday. Therefore there is no real staff timetable as theres so much on in terms of meetings and matches so being flexible is a must with this job.
Not sure how this got here!

Not sure how this got here!

I had a brief sleep in followed by a quicker transit due to less people on the tube and made my way to the stadium at 10am to get stuck into more of the research I was doing yesterday. I sent off a few emails to a few organisations followed by some emails to some A-League teams regarding their great fan engagement ideas which I was going to bring up at the forum tonight in response to fan queries. Im really passionate about promoting the great work that the FFA and the clubs back home are doing so I’m taking every opportunity I get to talk about the growth of the game down under.
Heres a link (www.pinterest.com/mrblairhughes) to the Pinterest site I set up to collate my ideas regarding fan engagement and marketing in the sports business. Great to see so many A-League ideas on here now.
1967 League Cup trophy

1967 League Cup trophy

Had a few meetings around disability services on match days and issues involved in dealing with these laws plus a 100+ year old stadium and how best to manage situations. Interesting too that the turnstiles have had to be widened and bigger stretchers ordered due to rise in obesity amongst fans not just here but across the UK. Got to make a few calls to the Premier League, wo…rked on collating information on EPL/Championship clubs membership packages for the box office and had detailed discussions with 2 old boy ex MET police detective inspectors now security advisors regarding firms, flare issues and crowd behaviour. Finished up at 8pm after a fan forum looking into stadium wifi, stewarding issues and safe standing and e-cigarettes the latter two of which I collated information and research on and got to talk about what Suncorp stadium/bris roar do at games regarding safe standing. Interesting if anyone wants to know but my info found 6/44 championship/epl clubs have allowed e-cigarettes or have smoking areas, but as my call to the premier league office found out that from 2014/15 all smoking or as they call it here for e-cigs ‘vaping’ will be banned under ground regulations. Also interesting re Hillsborough/standing but its not actually a criminal offence/illegal to stand at games, however it IS a ground regulation to sit on seats therefore failure to do so warrants ejection. Anyway not long til England trials safe standing. Bristol City already have the plans in place for their new ground.
Another pitch view

Another pitch view

I then moved onto collecting some information for the box office in terms of what the Premier League and Championship clubs are doing in terms of memberships, ticketing and loyalty schemes. It will be great to see the game get to a point over in Oz where we have loyalty schemes in place with a points system to purchase tickets for games.
We had an operations meeting in the afternoon which touched on how the club provided disability seating and services. It really brought home how important it was the cater for all fans as well as how far facilities and services for disabled fans around the world has increased over the past decade.
 Another solid day of learning! Everyones been super nice and are giving me heaps of work to do.Massive game coming up 1 QPR vs 3 Leicester on Saturday. Ill get to sit in with the football police unit (thats right a dedicated unit of London Police that control football matches) from the control room on saturday, should be a huge insight!Never stop learning and asking questions, it will get you everywhere!

London Sports Business Internship Blog #2: Tottenham Vs Anji Makhachkala Europa League Match + The ‘Y’ Word

8.30am. Bounds Green. The Roots ‘The Fire’
45 hours! That’s how long I’ve been awake since getting up at 4am Wednesday morning to head to my cardio box class, waiting at Brisbane international airport then flights to Hong Kong, Helsinki then London then a tube to Arnos Grove from Heathrow.
However on Thursday night not long after arriving, I went out to White a Hart Lane to see Tottenham Hotspur take on Anji Makhachkala in the return leg tie of this Europa League final group fixture.
White Hart Lane outside

White Hart Lane outside

A European cup night was a special night to witness for my first trip to White Heart Lane in North London and there’s certainly a nice vibe to watching this live as opposed to being in my pj’s, eating my weetbix and watching these games live at 430am in Australia from my bed!
Sours vs Anji

Sours vs Anji

Over the past few months I’ve been networking through Twitter with various insiders in the UK sports business and one of those people has been the very knowledgable Antony Moule, a sports business student at a University in London. Antony shares my passion for fan engagement, marketing, digital media and event management particularly with a focus in football and rugby.
Antony and I met up at a pub near Liverpool St Station for a couple of pints to discuss our goals and dreams within the sports business as well as chat about our future predictions for this industry. I’ll post a transcript of our chat later on but for now here are some pics of the game.
We caught the mainline train from London Liverpool St to White Heart Lane station which was a quick 30 minute ride. Upon leaving the station and walking to the ground, the chants of ‘Yid Army’ filled the air but in a way which had less power behind people’s vocal chords, almost as if they were watching out for the Bill as soon as they said them.
White Hart Lane Station

White Hart Lane Station

I asked a few locals on the night as well as life long Tottenham supporter, Antony about this whole yid issue and whether it was really seen as a hate crime but everyone noted that it’s not intended to be said in an offensive way but more as a term of endearment as in ‘I’m Tottenham born and raised, I’m a Spurs fan, I’m a Yid! Yiddo etc’
The match day programme also makes a lot of mention of telling fans to stop persistent standing as well as refraining from abusive language and these racist and offensive religious chants.
Match day Programme

Match day Programme

In an Australian perspective, I think it’s important that these issues are addressed and education ramped up in the sports business in OZ because we are still a growing multicultural country. It’s been great to see how well received Soreti Jibrael was for being the first woman umpiring an AFL game while wearing her hijab. However on a negative side, just look at how Adam Goodes was racially abused last year as well by a young fan and then by radio jocks. It goes to show that old attitudes to racism, homophobia and religion are outdated in 2013 and can have no part to play in our society and as sport is such a huge part of society, it can also be a way to change perceptions and attitudes.
These are my thoughts anyway and I’m not having a dig at Spurs fans for using the yid word,  more so just sharing my perspective as an outsider.
Anyway more on the game. As we made our way round the stadium to the easy stand it was apparent that it was going to be a big night here. We entered through the old turnstiles which were a tight squeeze and even though I have lost a lot of weight through boxing it was still very squishy!
Turnstiles at WHL

Turnstiles at WHL

I grabbed a programme for 3.50 quid and we took our seats. I will however say that I found it a bit odd on going to the men’s room that there were no taps or soap to wash your hands. I’m a bit of a clean freak but not too fussy but thought in this day and age with all the issues around bacteria and hygiene that taps would’ve been commonplace here in a major stadium.
Match Day Programme

Match Day Programme

The game turned out to be a cracker with Soldado scoring a hat trick of great goals and Andros Townsend looking absolutely dangerous on the left wing with his speed. An English World Cup starter for sure in my book. A 4-1 win to Spurs.
White Hart Lane

White Hart Lane

A nice walk back to the station after the game, quick tube to my digs and straight into a toasty bed to get some sleep finally after an epic journey to London.
Walking back to the station

Walking back to the station

London Sports Business Internship Blog #4: Kit Business Card

4.58pm. Arsenal tube. The Beatles ‘The Word’

One of the cool ideas I had to promote my name and personal brand while over in the UK was to do up a football jersey with my name, logo, colour scheme and social media information so that I could give these out to industry experts that I’d meet along the way.

My jersey business card

My jersey business card

I have always really liked the idea that Tony Fernandes, owner of Air Asia and of QPR gives everyone he meets an Air Asia cap and takes a pic of them for his social media feeds. I thought why not try something creative like this as well to spread my personal brand.

Tony Fernandes with his signature cap presentation

Tony Fernandes with his signature cap presentation

Tony Fernandes with his signature cap presentation

Tony Fernandes with his signature cap presentation

I designed the jersey using templates from the Argentina, Marseille, Melbourne Victory and Wigan jerseys and adding my own touches. It’s pretty funny really but I think it’s a good tie in to get my name out there in the sports business.

Lucky enough to have a friend in Vietnam who runs a sweat shop free garment factory who could get these made up for me in time.

Here are some pics of the jerseys.

Logo and year on front

Logo and year on front

Front of the kit

Front of the kit

 

Back of the kit with Twitter and Website information

Back of the kit with Twitter and Website information

 

Brisbane Roar Women’s Team Infographic

This week I made the move to London for two months to start my sports business internship at Queens Park Rangers but I also wanted to make sure I did up an infographic for the Brisbane Roar women’s team. I didn’t have enough time to knock up one for the mens team due to the 40 odd hours of travelling but I hope to get back to doing one next week should time permit.

One of the areas in which I’m keen to get involved with in Australia is working with developing the women’s game. I’m really passionate and enthusiastic about wanting to improve equality and make these women stars of the game. There is no reason why we can’t get women’s football in Australia to be as big as in the US. I have plenty of creative ideas which I wish to share with the Roar or the powers that be in other areas of Australian women’s sport so we’ll see what happens over time.

As I mentioned on my social media channels doing up these infographics (I have one of the way for the FFA to showcase how good the game is going in Australia) has been a great way to get my name and brand out there to show organisations and businesses how passionate and professional I am as well as what services I can provide.

I focused on a general background of the Roar’s women’s team this week which included profiles on Tameka Butt and Amy Chapman as well as some records and stats and a current ladder.

Good luck to the girls on Sunday!

 

Brisbane Roar Women's team infographic for game against Adelaide on Sunday.

Brisbane Roar Women’s team infographic for game against Adelaide on Sunday.

 

London Sports Business Internship Blog #3: Internship Goals

7.55am. Arnos Grove tube. The Cruel Sea ‘Woman with soul’

I hit the ground running at Queens Park Rangers FC on Monday morning and below is a list of all the goals I wish to accomplish or learn about during my time at the club.

My background is in marketing, event and venue management from previously working in the music business as well as at the Gabba sports ground in a Brisbane however the more I look into workplace health and safety (especially in the sports industry) the more I’m getting intrigued by this as a possible area to specialise in. Anyway good to keep the options open and to learn as much as I can across all the areas while at this global club.

These are my internship goals and areas I want to learn more about in order to refine my skills and bring these back to Australia to improve our events and fan engagement experiences. The list will continue to be updated.

1. Understand major event management processes and improve my operational management techniques
2. Learn about sport law/public liability for major events
3. Improve my PR skills/learn more about sports PR-media relations
4. Learn about corporate hospitality
5. Improve my understanding of organisational management structures in sports organisations
6. Learn about sports marketing and promotions
7. Learn about facility/sports stadia management
8. Learn about strategic management such as future planning, environmental analysis, strategy formation, implementation and control.
9. Experience more about office culture (odd to some but as a teacher you don’t experience ‘office’ business culture)
10. Learn about enterprise risk management (risk culture, monitoring risks)
11. Online marketing/digital media engagement
12. Fan engagement strategies
13. Keen to learn more about violence/bullying/hazing in the sport industry (possible idea for research paper I have)
14. To learn more and help out with the women’s game
15. Player welfare (possible area I think I could go into from being a teacher)
16. Anti-social behaviour at games. How it’s addressed
17. Safety at games. Crowd behaviour, workplace health and safety, evacuation procedures
18. Understand more about future trends in the sports business (from broadcasting to fan engagement)
19. Athlete management (career development, retirement, role of player, manager, staff, club)
20. Role of football police squads
21. Learn more about financial reporting, analysis, understanding accounting concepts, interpreting corporate financial reports.
22. Understand advertising/sponsorship procedures and selling

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