Month: August 2022

Brisbane Broncos NRLW Fan Experience, Suncorp Stadium, Brisbane, 27/8/22

What a weekend of sport in Brisbane this weekend with the Brisbane Broncos and Brisbane Lions both playing standalone matches at Suncorp Stadium and The Gabba respectively.

Took Ramona along for the National Rugby League #NRLW match against Sydney Roosters today in what was a really enjoyable fan experience and will follow it up with the Lions match against Fremantle Dockers tomorrow in Woolloongabba.

Quick shout out to the helpful stadium staff (for their dancing for Ramona from the snackbars as we walked through the concourse), the Broncos marketing, fan engagement and design team (for the cool free posters and trading cards) and the female athletes who are paving the way for the next generation – her generation.

#NRLWBroncosRoosters #NRL #BrisbaneBroncos #BrisbaneLions


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

See the new food at Lucas Oil for Indianapolis Colts fans for the 2022-23 season

West Ham continue legal action threat over food and drink prices at London Stadium

WEST HAM: Matchday food and drink concession prices – update

What Social Media is Changing about Baseball: MLB Ambassadors

Fan experience elements outlined for upcoming Virginia Tech Football season


UCF to sell alcohol throughout football stadium for 1st time

The new Allianz Stadium, ready to entertain you

The price of food and drink at West Ham’s stadium causes outrage, it’s £3.65 for a cup of tea

New tech lets most Browns fans walk into stadium without stopping for security

T-Mobile 5G Swings into Yankee Stadium

READ | EFL launches new Equality, Diversity and Inclusion strategy ‘Together’

Foot Locker, Inc. and Fanatics Team Up to Expand Licensed Sports Product Offering for Fans

16 Tactics To Retain Customers While Using A Self-Service Option

9 sports venues that are doubling down on on-site sports betting

Sports stadiums echo ancient divisions

See Inside New York’s Yankee Stadium ‘Like You’ve Never Seen Before’ Read More: New Drone Footage Gives Unique View of New York’s Yankee Stadium

10 Sports Marketing Trends That You Should Know and Use

Can Baseball survive in a Football world?


Another step towards fans having a meaningful say JAMES NALTON is encouraged by Liverpool’s owners establishing a supporters board

Hibernian: Digital Transformation Complete At Easter Road

Inaugural US National Cycling League could see fans virtually racing the pros in 2023

LFC leads the way in fan engagement with legally enshrined Supporters Board

WNBA Delivers Most-Watched Regular Season In 14 Years and Shatters Fan Engagement and On-Court Records

Belgian Grand Prix impose restrictions to combat disruptive fan behaviour

Football banning orders beefed up for new season, with pitch invaders and drug takers targeted

Sydney’s $830 million super stadium a work of art

Rail strikes: Portsmouth FC wheelchair user thanks fans who got him to match

The best-run football clubs know when it’s time to ignore the fans, and when it’s time to listen

Poacher’s Den drives fan engagement forward

Stadium Of The Future: Emerging Game Day Technologies For Engaging Fan Experience

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

AFL’s first NFTs sell out in 12 hours

PGA TOUR transforms fan experience, analytics and customer feedback

Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football fans

Southampton FC marks ‘brave new direction’ in NFT kit collection

Southampton FC and launch first bitcoin competition

Lambeau Field brings in new bar and grab-and-go food option

Big changes are coming to Gillette Stadium in 2023

FC Barcelona and Heura Foods give ‘new impetus’ to women’s football

Stadium-Size AR Games Could Transform Live Sports

How Will Metaverse Transform Sports Industry?

Everton new stadium stands rise higher as latest incredible footage released

Inside the new $830 million Sydney Football Stadium

Minnesota Twins introduce interactive AR platform for Target Field visitors

ICC and Nium launch coding challenge to engage tech-loving cricket fans

Autograph launches NFT-connected fan club with access to cofounder Tom Brady

Tailgating costs are up ‘substantially’ this year as travel, food costs are hit by inflation

Sports World Reacts To Yankee Fan’s Hot Dog Beer Straw

College football fans ‘want the different experience’ in new stadium seats: 4Topps president

Fans Attending MLB Games This Season to Receive NFT Tickets as Digital Memento

Atlanta Falcons to open Ticketmaster branded in-house production arm

L.A.’s Arena announces multi-million dollar revamp helmed by its original architects

Are NFTs Entertainment’s New Fan Engagement Tool?

Beverage Technology and Inventory Management Company BarTrack Announces Partnership with Mercedes-Benz Stadium

10 ways the pub sector will change in the next 10 years

Horizon Summit: How SAP’s Real-Time Data Analysis Improves the 49ers Fan Experience at Levi’s Stadium

FIFA to Use Artificial Intelligence Player Tracking at 2022 World Cup

Architect Breaks Down Iconic Baseball Stadiums | Architectural Digest

Fan Engagement – What does this even mean?


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

FANS HQ: Downloadable PDF Magazine

UK advertising watchdog upholds complaint of ‘irresponsible’ fan token ads against Arsenal

FanSpace, India’s Leading eSports Fan Engagement Platform, Launches Beta August 15 » FirstSportz

WTT and NFT Technologies create greater fan engagement opportunities

Fans, players experience the Field of Dreams

Five Things to Know: Flavors of the Open, a world-class culinary experience at the US Open

Gambling on the innocence of youth could prove to be Southampton’s downfall

Meet the ‘outsider’ with plans to revolutionise rugby in New Zealand

Levy UK+I revolutionises fan matchday food & drink experience with introduction of ‘Tap + Go’ at Leicester City’s King Power Stadium

New Anfield Road End expansion details, with “underground fan zone

Gold Coast Titans: Down Syndrome Run Out

Given the boot: Warriors cult hero ‘Roger Shoey Vasa-Sheck’ banned from Mt Smart Stadium

NRLW grand final rematch to open Allianz Stadium

AFL MINT: Aussie Rules and NFT’s

More Muslim children joining in Australian rules football through SANFL Bachar Houli Cup

Spotify tests selling concert tickets straight to fans

Manchester City recruit DJs inside the Etihad Stadium concourse areas with playlists selected by fans as part of major revamp… and the new live entertainment feature will be unveiled against Bournemouth


Blue Jays Owners Plan To Upgrade The Fan Experience At Their Toronto Ballpark

Wolves launch My First Match experience

How Mobile Technology Impacts the College Sports Fan Experience

Stadiums gain ground as test beds for new edge computing applications

Qatar’s ground control on alert for World Cup disasters

Vivid: The story of how blind fan Kolby Garrison experiences NASCAR

LA Galaxy and Herbalife Nutrition Continue Longest-Running Jersey Sponsorship in Major League Soccer With Historic New Partnership Extension

The cost of safety: OT for stadium, arena security under scrutiny

Security technology at GSX 2022

Service At Its Best: 4 Ways To Revolutionize Your Customer Experience

Rick’s Sports Corner: Visiting MLB’s Newest Stadium

New York Liberty and Xbox Expand Alliance to Amplify Women’s Sports Via Roblox Activation

Hanover-based Fivestar just launched a highlight app for sports fans

6 characteristics of next-generation loyalty

What Kind of IoT Starter Kit Makes a Venue Smart?

Australian Grand Prix Chooses CENNZnet Blockchain for Fan Experience

‘Unprecedented’ demand for AFLW tickets prompts change to 53,000-capacity venue

PGA Tour aligns with Qualtrics to improve fan experience

Manchester City announce a redesigned concourse area in the South Stand of The Etihad Stadium

Arsenal and Barnsley deal issues put crypto sponsors back under spotlight

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

LA’s divisive Dodger Stadium Gondola proposal gets new management and an updated look


Texas sports officials combat abuse by fans with new ‘three strike’ policy

3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams and Athletes

15 Stadium-Approved Bags to Bring to Football Games This Fall

Amazon to Bring Eerie-Sounding ‘Palm Scanner Payment Technology’ to SF Whole Foods Stores

Opinion | It’s time for sport to explore and embrace technology

NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data

Disney World Gives its Biggest Fans Something for Free (No, Really)

49ers fans pump up Levi’s Stadium with preseason energy

Look: Baseball Fan’s Interesting Food Choice Is Going Viral

Lusail Stadium, venue for 2022 World Cup final in Qatar, scores highest sustainability rating

LFC tackles antisocial and criminal behaviour in new season

Waitr Rebrands ASAP to Align with New Company Strategy

Deutsche Telekom, FC Bayern Munich to Drive Forward Technological Innovations in Soccer

Unique control headquarters to deal with events in stadiums

Tottenham set to benefit from tech giant’s reveal

Fans slowly embrace Commanders after two-year rebrand

Cricket Australia 5 Year Strategic Plan

‘NBA 2K23’ Claims To Let Fans Authentically “Relive Michael Jordan’s Career”

Manchester City Draw Ire Of Skin Cancer Charity After Tweet Saying Sunscreen Is Banned In Stadium

Soccer Clubs FC Barcelona and Real Madrid File Joint Trademark Application for Metaverse Activities

McLaren goes off-road with its HySpeed shoe launch


Another brilliant fan experience and event presentation last night from Brisbane Broncos at Suncorp Stadium culminating with a Broncos win 28-10 over Newcastle Knights.

The Paddock Club outside the ground is always a highlight pre-game with the seating area, food trucks and kids zone while the activations inside with the KIA ‘Beast Mode’ and lighting and fireworks show have stepped up the game day entertainment this year.

The free Broncos trading cards have also been some of the best design work from NRL club land this year too.

Well done to all NRL fans from both teams for being respectful during the Paul Green moment of silence and for the venue for setting up a flower memorial outside for fans too.

#FanExperience #FanEngagement #BrisbaneBroncos #SuncorpStadium #NRL


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Robbie Lyle: The Gooner giving Arsenal’s diehard fans their own voice

The Brooklyn Cyclones hosted an Elaine dance contest for Seinfeld Night and you’re not gonna wanna miss this..

West Ham fans threaten to boycott London Stadium for charging $13 for pint of beer


NBL Trading Cards Return With Topps


Study: Sports fans believe more in-stadium technology will improve live events

Bayern Munich targets US fans to close financial gap with Premier League

AFL freezes finals ticket prices in big win for fans

Gold Coast Titans: Our biggest fans to run out with the team on Sunday

Leeds Rhinos and Oldham AFC hit the holodeck in six-figure deal

Fan tokens and cryptoassets: new and fun but not a consumer law free zone in Australia

Smart logos on sportswear: Driving digital fan engagement

Houston Texans slash concession prices on most popular food and drink items ahead of 2022 NFL season

Fans Ready to Embrace Stadium Digital Future

Exclusive: MLS Sponsorship Portfolio Shows Tech Category Is Fastest Growing

Arsenal reprimanded for second time for fan token adverts

‘We treat fans better when we know more about them’: Why FC Bayern works with Adobe

Scottish football fan behaviour: Pyros, pitch invasions, sick chants and players pelted by missiles – the deterrent is not enough

How To Turn Customer Support Into A Sale

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

MLB returns to London Stadium in 2023 with Chicago Cubs vs St Louis Cardinals matchup

Mercedes F1 Team continues sustainable performance ‘on and off the track’

Why Football Fans Pick The Teams They Do

Football fans reveal how they were scammed by clever fraudsters: ‘Don’t buy tickets on social media’

Asahi becomes official beer of Manchester City

Sydney Football Stadium nears grand opening

Building an ‘ARMY’ of Fans: Marketing Lessons from K-Pop Sensation BTS

TikTok users able to discover and buy tickets in-app via Ticketmaster partnership

NFL Plus: price, preseason games, devices and everything we know about the streaming service

The sisterhood of travelling netball fans comes full circle in Birmingham

Premier League’s fattest fans revealed – and they don’t support a Big Six club

Fans highlights warm welcome as key to match day experience

Adobe and FC Bayern collaborate on a multi-year partnership

Houston Texans unveil Fan First Deals to elevate gameday experience for fans

We asked if gay fans will be safe at the FIFA World Cup in Qatar. This is what the hosts said

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

Leicester’s King Power Stadium to offer first checkout-less hospitality experience in Europe

‘Needs an upgrade’: Grandstand at Leichhardt Oval collapses in terrifying scenes

Macarthur Grassroots Membership a ‘fantastic initiative’ in engagement

How fan-owned football clubs are putting the power in the hands of the supporters

What’s next for the NHL and the Metaverse?

Family Fun on Family Night: Packers fans and families soak in the experience

Verstappen condemns “disgusting” burning of Mercedes merchandise by fans

Spanish football league LaLiga launches streaming service in China

BBC statement on complaints about scrapping of classified football results on the radio

NRL: Introducing Bundy Mixer!


After the COVID hiatus derailed our plans to go in 2020 and 2021, I was so excited to finally take Ramona and Gem along to their first ever EKKA experience at the Brisbane Showgrounds on day 1, Saturday 7th August.

I’ve always had such special moments and fond memories of the EKKA having taken my gran along in her later years after she took me to the EKKA for so many years as a child.

I could not fault the experience and it was especially fantastic and well catered for parents with young children with a multitude of easy navigation way-finding, change rooms, toilets, inclusive F&B options and so many spaces to check out.

We made a big list using the EKKA website and app and ticked off about 20 experiences over the two days we ended up visiting. We had a huge long day on the Saturday and then went back on the final day.

It was also lots of fun to do my regular 4BC sports reporting media work at the 4BC Brisbane outside broadcast stand with Spencer Howson on four occasions over the course of the 2022 EKKA.

Taking Ramona round to the showbag pavilion (the BLUEY one was the standout), farm animals, performances, Dole Whip stand, farm food site, agricultural displays, food displays and activities for kids was just such a fun day out. We bought tickets the day they were released and snapped a steal paying only $30 for two adults and a child.

Ramona had such a fun day of 8 hours of walking, eating, sight-seeing, arts and crafts and sleeping, thus enabling mum and dad to have a cold beer under a perfect sunny Brissy Sunday in the bar precinct.

The BLUEY phase has started and to be honest it was the best showbag along with the Bertie Beetle Showbags.

Overall a really fun family day out and a moment I’ll cherish with my family for a long time.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

F1 launches ‘Drive It Out’ campaign to combat fan and online abuse

For fans, Ticketmaster is misery business

New online NIL marketplace connects fans to college athletes

Everton sign partnership with Fancurve

SA Rugby, Dell Technologies introduce immersive VR Experience for fans

Hibernian Fan Survey: The Results

Little League® World Series Fan Zone to Provide Unique On-Site Experiences in 2022

Disney General Entertainment Presents ‘Journey Into Storytelling’ With Fan-favorite Shows at D23 Expo 2022

‘Bread and circuses’: The first sneak peek at the new Allianz Stadium

Fans get their first glimpse of the $800million Sydney Football Stadium rebuild

Bears’ NFL Fan of the Year application now open

Mercedes-Benz Stadium launches pilot for facial recognition ticket entry

Creative Technology provides LED for Birmingham 2022

Oxford City football club to accept Bitcoin payments

1,000 German football fans to test new 5G app

Three Fatal Falls at Mile High Stadium in Past Seven Years

Challenges of sports stadium security

Global football champions FC Bayern redefine the fan experience

Fan-centric platform Fave launches “fan verification”

Seattle Mariners Hit A Digital Transformation Home Run

NFL ticket sales rise with new record in sight

Creating a culture of exceptional customer service for your business

EA Sports Inks Sky Premier League Sponsorship as It Readies Post-FIFA Evolution

How Bills fans can enter the NFL’s 2022 Fan of the Year contest

Customer Experience Management: How to deliver memorable experiences and create emotional bonds with customers through technology.

Home Run: A Look Back at 5 Big League Pro AV Upgrades for 2022

We now interrupt your angst about the trade deadline for Baby Shark Day

Fans’ faces could become future tickets to Falcons, Atlanta United games

Waitr to Provide In-Stadium Food Ordering for New Orleans Saints

Road To CFB: The Journey To Visit Every College Football Stadium

How Emotionally Intelligent Leaders Use the McDonald’s Paycheck Rule to Calm Anxiety and Inspire True Loyalty

Crystal Palace to tackle antisocial and criminal behaviour

The Hundred to use more stewards and cameras to identify drunken fans

Cricket striving to avoid ‘missing generation’ due to COVID

Rebound to reboot? As soaring inflation drives prices up, construction, concession and operating costs raise concerns. Will fans attend fewer games?

Customer Neglect Is Real And Needs To Be Managed, As Do Customer Expectations.

McDaniel’s path to Dolphins started with a lost hat as a fan

Everton fan who helped refugees takes penalty vs Dynamo Kyiv


Football fans warned to beware of fake ticket scams

UEFA Women’s EURO 2022 Final sustainable food packaging first

FIFA 23: EA Sports promise “more exciting updates” for women’s football fans

Wallabies Legend Bernard Foley On Where Australian Rugby Union Got Is So Wrong, What NRL Do Better

K-pop’s CD problem isn’t going away any time soon

Trying The Most Delicious New York Mets Food At Citi Field

Brazilian soccer club welcomes first Argentinian crypto signing amid economic downturn

LFC reminds fans of additional mental health support for those returning to watch the Reds

Professional soccer club Crawley Town FC signs midfielder after NFT vote


Tally Technology set to drive fan engagement at I-Tech Cup clash between AS Roma and Tottenham Hotspur

A Virtual Entertainment Hub “Meta Stadium”, Offers Dreamy Experiences As A Player & Spectator

Cleaning The World’s Largest Free-spanning Dome – Singapore’s National Stadium

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