Month: July 2022


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Cathedral By Populous, A Part Of A Rejuvenation Plan For San Siro Stadium District In Milan

How can marketers do a better job of reaching female fans?

What Steelers fans’ enduring love for Heinz says about the value of stadium naming rights

How the NFL Makes Money

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

How NY Giants plan to blend legacy and reality, renew engagement with fan base

‘The kind of place planners have dreamed of’: the London Olympics site 10 years on

Track looks to pump up US fan base ahead of 2028 LA Olympics

How inflation is affecting your wallet at the ballpark concession stand this season


World Cup to use drones to help protect stadiums

Brands that establish emotional connections earn the right to own the heartland

Emotional connection is the silver bullet for brand loyalty

Free refreshments offer for fan hit by ball during match


Premium practices: Executives across sports share the challenges and strategies of selling their venues’ best seats

Premium seating takes on a flexibility it has rarely displayed as a younger generation becomes the primary sales target

Creating community opportunities at ABC Supply Stadium

Rays offer free meals for kids during games through August

Disney Star showcases Cricket Australia for seven years

The Next Phase of NIL: Alabama, Fanatics Announce Game-Changing Partnership

Love football. Protect the game.

Commanders ask for fan input on new fight song, mascot

Mercedes-Benz Stadium will add on-field terraces with lounge seating

New study crowns the UniBol the ‘best fan experience’ in League One

Waitr Becomes Exclusive Mobile Ordering Platform for MetLife Stadium

RS Recommends: Here’s Why Soccer Fans Are Turning to ESPN+ for Live Games

The future of soccer: The sports technologies aiming to revolutionize the Beautiful Game

New Study on Fans’ Attitudes Toward Sports NFTs Offers Teams, Leagues a Roadmap for Success

NFL releases subscription service in ‘evolution’ of direct-to-consumer offering

Philadelphia 76ers announce plans for new $1.3bn stadium by 2031

NRL fans respond by buying all Manly Sea Eagles pride jerseys

Changes Coming to Game Day as Result of Fan Experience Committee

PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour

Rovers team up with consumer experts to give supporters a new voice

F1 set to clamp down on fans removing signage in track invasions

Euro 2022: England success bringing more fans to games

MLB All-Star Game Showcased Fan Friendly Technology

MLB Attendance Figures Continue to Trend Downward

Atlanta Braves Unveil $151 Burger, Chance to Buy World Series Ring

2022 MLS-All Star Week Fan Events


Fans seek trust and better understanding of sports NFT market: Research

More than 1,500 3M Open volunteers make the tournament possible

With a spate of 250 tournaments in recent weeks leading to all-time low fan engagement, is a formula 1 style season the answer?

MLB All-Star Metrics: Baseball fans turn out for record-setting All-Star Week in Los Angeles

A World Cup of Innovation – All the technological revolutions at Qatar 2022

The Best Fan Engagement Platforms Every Sports Fan Should Try

Free-to-air coverage: Keeping the game in easy reach for fans


ImagineAR sign first NFL deal for Interactive Mobile Augmented Fan experience with Baltimore Ravens

Bizarre moment footy fan brings a CAT on a leash to the Bulldogs vs Demons thriller at Marvel Stadium: ‘Guess he wasn’t cheering for the Dogs

How one of the world’s top football leagues is using data to stay one step ahead

NFL steps foot in media streaming sector with NFL+

Women are back in the Tour de France, but the race toward equity remains

MLB CMO Karin Timpone Talks Engaging Younger Fans, Metaverse

U.S. Bank Stadium starts selling fan tours for before Vikings games

Authentic Customer Experiences Begin With Quality Service

New Broncos stadium bar will scan your face, pour you a cocktail

Customer Service Tactics That Stand the Test of Time for Customer Retention

As venues and arenas enforce ‘clear bag policies,’ these are fashionable and see-thru

RANGERS FC FAN ENGAGEMENT UPDATE: RANGERS is pleased to confirm details of several new supporter focused initiatives that aim to put fans at the heart of the club.

Toyota Stadium enhances food offerings for Major League Soccer fans

Anfield, Old Trafford, Emirates: Premier League stadiums’ atmosphere ranked by fans

NBA Teams Deliver Personal Experiences To Drive NBA Fan Engagement

Enhancing the match day experience for Town fans living with autism

High Tech Scarves Will Be Part of Fan Experience at Manchester City Games Next Season

PSG’s JP¥100m of retail sales during Japan tour breaks Fanatics’ daily record in Asia

Indian sports buffs can now vote for their favourite team’s jersey using blockchain

‘So many complaints’: Suncorp Stadium’s crackdown on vaping

Why Premier League teams are flocking back to Asia

Respect and rainbows: Manly fans flock to Brookvale

Western Sydney Wanderers Season Fixture Announcement


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The Playbook for Turning Sports Sponsorship Into Sales

Tigers launch Environmental Sustainability Action Plan in AFL first

Storyboard18 | How brands are making the most of the modern avatar of sports fans

Taste Test: The Rangers’ Over-the-Top New Ballpark Snacks at Globe Life Park

Here’s a Guide to the Dodger Stadium All-Star Game Food Specials

The World’s Best Restaurant Is Hidden In A Football Stadium

Club brands are sacred for sports fans. How can designers avoid a negative response?

MLB draft undergoes an L.A. facelift with an eye on fan growth

The major political parties have a membership problem. Footy club marketing might offer some solutions

Brands hope to score big during MLB All-Star week

The rules of the game: how is football focused marketing evolving?

NBA takes minority stake in 15 Seconds of Fame video startup

Sports Technology Market Size Worth $65,419.5 million By 2028

3 top skills this customer service executive uses every day

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Las Vegas Raiders and Golden Knights Near Top of Pricey Sports Events

Bills Reveal New Stadium Details: ‘Intimate and Intimidating’

Stadium Safety and Security

Drone spotted flying above Yankee Stadium during Yankees-Red Sox game

World’s second-largest PV system on a stadium roof reaches completion

Thousands flock to MLB All-Star Fan Fest, with Mariners well-represented

How to Go Vegan at Coors Field This Baseball Season: Coors Field Has Vegan Options for Colorado Rockies Fans

NFL’s Mission: Reach As Many Fans As Possible

With average tennis fan in their 60s, how can Wimbledon court a younger audience?

College Football Analyst Names Biggest ‘Cult’ Fan Base

The Dark Side of Fandom

Atlanta Hawks gather thousands of volunteers to pack more than 1M meals for community

‘Listen to your supporters’ – Newcastle United’s new CEO on fan engagement and growing a club

China remains the world’s largest e-sports market despite gaming crackdown

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

Manchester City launch metaverse experience through Roblox partnership

NBA presents NBA Team Partnership Awards for 2021-22 season

In a fickle new era of sports, loyalty is always up for sale

‘MLB Play Ball Park’ Fan Experience Set to Open Saturday

This was interesting to read: AvoEats by Avocados From Mexico™ Brings Hungry Sports Fans Fresh and Innovative Fare

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Arsenal Innovation Lab Selects Eight Fan Experience Startups

Tennessee Titans’ Nissan Stadium and Zippin to Launch Five Checkout-Free Stores In Time for Pre-Season

Australia’s NBL schedules game for Christmas Day

As sports enter the metaverse, could brands win big?

A year after the Games, a new life begins for Tokyo 2020 venues

China is Building the Stadium of the Future the Stadium of the Future

Sports fans are watching more games than ever through their mobile phones, study finds

Seahawks Celebrate Lumen Field’s 20 Year Anniversary With Stadium Enhancements 

MLB All-Star Game Showcased Fan Friendly Technology

Liverpool FC kicks off YouTube subscription model

Celebrating the ten-year Green & Gold Runway to Brisbane 2032


City stadium on backburner as big screens, upgrades on way for Bruce and Manuka Oval

AFL hits record as fans flock to sign up

Cubs Trail Only Red Sox as Most Expensive Fan Experience in Baseball

The Barassi Line: a globally unique divider splitting Australia’s footy fans

Footy Skills Lab levels the playing field with new accessibility features

Cbus Stadium gets the big picture

While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

Companies are using AI to monitor your mood during sales calls. Zoom might be next.

Timber Rattlers offer peanut-free games

Challenges of Building Emotional Loyalty in Changing Customer Landscape

Younger consumers lack loyalty, so how can brands retain them?

All-Star Game Fan Festival Opens at LA Convention Center

NFL’s Mission: Reach As Many Fans As Possible

America’s favorite family outings are increasingly out of reach

100 year old Raiders fan ready to blow the Viking Horn

State Of Origin III, QLD vs NSW, NRL, Suncorp Stadium, Brisbane, 13/07/22

State of Origin at the Cauldron is always something special but last night at Suncorp Stadium will go down in history as one of the great nights in Queensland Rugby League Maroons history.

A huge shout out and praise to the National Rugby LeagueQueensland Rugby LeagueSuncorp Stadium Stadium and all the catering and cleaning staff plus of course the players and fans who put on this spectacle at Lang Park together last night.

Starting the fan journey on a chilly night in Brisbane (12C 🙂) I made my way into Roma Street Station via free included public transport on the train and walked down a pumping and lively Caxton Street a few hours before kick off.

Making my way into the fan zone past the giant QLD and NSW inflatable heads it was impressive to see the quality event presentation on show with QLD members able to collect free hats as well as specially designed cane toad head pieces as part of the Kane’s Crew QLD cheer squad.

The fan zone was alive with skills drills games for fans young and old featuring sponsor activations from Coates , Chemist WarehouseYoui Insurance and Hisense Group while once inside the ground the welcome to country, indigenous dance and player line up announcements looked incredible, especially with the light show, fireworks and vibrantly colourful light up posts (why haven’t we done the latter sooner!).

A special shout out to the staffer who helped a young fan reunite with his mum after momentarily getting caught up in the exit while on that topic, it couldn’t be easier to leave the venue and walk up Caxton Street or to Milton station to get away and catch free public transport home post game. Just makes the end of the night seamless and positive.

An absolute edge of your seat action packed thriller and one where we got to say, ‘we were there!’ ….how good is it to be back full strength with live sport!

Well done to all involved 👍

Some insights into kids at school today across grade 2-6 on #Origin last night from big lunch playground chats:

– Majority had to go to bed by half time/9pm (mums call they said) so is an earlier start time something to consider? Unlikely…
– Most were shocked by the biff
– Ecstatic with the game + plays + action ‘Ponga was unreal!’
– Biggest audience 10-12 years (younger kids not as interested)
– Increased knowledge of HIA/concussion issues/concerned for players welfare especially Cobbo whose highly rated by kids
– More girls than boys excited by the match (many coming on they say from having watched NRLW and Women’s origin)
– Wanted to know what the hell the weird thing was fans were wearing on their heads…. Kane’s Crew canetoad hats!
– Pizza was the standout takeaway meal 🍕
– Many had family parties/neighbour get-togethers
– Few said they would now ask olds to take them to an NRL game
– Most watched via FTA TV with family but some older kids watched via streaming on mobile
– Thought the pre-game light up goal posts were a cool feature
– Thought I was rich paying $90 for a ticket before I told them that was the cheapest on offer!
– Loved the stats on tv of player speeds
– Could name majority of players from both teams not just Queensland Rugby League
– Ponga the absolute stand out hero that they love
– None of them knew who Powderfinger were haha 😆

Was great to see so many boys and girls run up to me today while kicking soccer balls (still the most popular lunch time sport no matter what school I’m at!) to ask what the atmosphere was like at Suncorp Stadium and tell me their thoughts on the big match. Kids often have a very interesting take on things that some of us oldies might not think about.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Populous and PWR build world’s first esports training facility in Fortnite metaverse

Sports sponsorships sealed amid market turmoil as Man City inks deal with OKX

Checkout-Free Food & Beverage Experience Coming to Kyle Field

DraftKings Will Open Sports Bars to Create Betting Venues

Washington Football Team Is First In Pro Sports To Add Grubhub For In-Venue Ordering

Dodger Stadium concession workers threaten strike ahead of All-Star Game

F1 must act hard on abuse – no fan should ever attend a GP and not want to go back

A Concession Stand Preview at Globe Life Field: Nacho Stacks and Brisket Egg Rolls

5 simple ways to improve customer retention and satisfaction

BOC-ING MAD ‘Catastrophe waiting to happen’ – Huge crack appears in stand filled with thousands of fans at Boca Juniors stadium

New formulas to engage with fans in an evolving football landscape

Patriots fans among happiest in NFL according to study

Custom shoes, 3-D figures part of NBA Summer League fan experiences

2022 sports industry outlook: Scouting the biggest trends in sports.


Some Hoops Fans Still Wearing COVID-19 Masks (Voluntarily) At NBA Summer League; Saturday Attendance Hits 17,022 In Las Vegas


AI will help referees make offside calls at 2022 FIFA World Cup

New Survey Shows Arsenal Fans Among Biggest Game-Day Binge Drinkers, Drug Users, Obviously

Ranking the 16 Best Stadiums in Europe for Fans to Visit

Adam Wainwright sets up another scavenger hunt at Busch Stadium

Amazon gives its smart shopping carts an upgrade and expands its checkout-free tech to a college football stadium


Thirty fan ideas to improve the NFL

Beer ‘Won’t Be Served Inside The Stadiums’ During The Qatar FIFA World Cup

Skip the line at T-Mobile Park at the new Walk-Off Market

Tottenham Hotspur launch SpursPlay global OTT platform with Endeavor

Brand Loyalty: How To Gain Devoted Customers and Support Revenue Goals (+ Examples)

5 best practices for customer journey mapping

The state of customer care in 2022

A Sikh man becomes the first fan ever inducted into the NBA Hall of Fame

YouTube, MLB renew streaming deal for 15 games


FIFA World Cup Qatar 2022 will be first carbon-neutral tournament

Matches at a 4,700-seat stadium — Are UEFA and the FA selling women’s football short?

Hawai’i’s Historic Aloha Stadium to Be Demolished

PopID Wants You to Ditch Your Cards and Pay With Your Face

WNBA All-Star Weekend Will Debut Fan Festival Featuring AR Activations

Gillette Stadium to Implement Evolv AI Weapons Detection Systems

Future of Sport Lab Accepts Eight New Startups Into Incubator Program

Venue Next, Ticketmaster to Bring Contactless Payments, Mobile Ordering to Smartphones

Is Good Customer Service a Thing of the Past? It Doesn’t Have to Be.

How Buying A Ticket To A Nascar Race Is About To Change Forever

Inter Milan overhaul digital channels and launch OTT platform to deepen fan engagement

Real Sociedad want to connect with their fans and launch their Fan Token

NBA Introduces ‘Metaverse Coach’ at Tech Summit as Adam Silver Details Future Fan Experiences

TikTok strikes content deal with PGA Tour, DP World Tour and The Open

Dolphins Fan Misses His Own Jumbotron Marriage Proposal

FC Barcelona’s Sale of Fan Tokens Nets $1.3 Million in Single Day

Brands urged to “Switch on Genius” to engage and convert sports fans

Fobi Releases Case Study Highlighting Digital Ticketing and Venue Access Success at the Oscars

Globe Life Park Doubles Down on Vegan With Plant-Based Food and Lab-Grown Meat

Everything You Need to Know About the Dolphins’ $500 Million Stadium Renovation

Partly cloudy: While Clear’s tech is well-respected, the company is still figuring out where it fits in the sports world

FIFA considering installing cameras in dressing rooms during 2022 World Cup in Qatar as they aim to bring fans closer to football players – Reports

How a TV gimmick became F1’s latest secret weapon

“For any tennis fan, Wimbledon is the ultimate experience” – A fan account of watching the world’s most prestigious tournament

SW19’s other high performers: winners announced


Muslims came to MetLife Stadium to celebrate prayers at Eid al-Adha



Fans turn Wimbledon quiet rooms into hideaways for inappropriate time

How 5G is elevating the esports fan experience

Liverpool supporting this family and young fans

Sydney Swans AFLW launch epic FIRST HAPPENS ONCE campaign

Socceroos launch AUS POST stamps celebrating 100 years

Horizon Summit: Why the Influencer Space Is Key for Sports Brands Hoping To Capture Gen Z’s Attention


Verizon makes $80M investment leading up to Super Bowl LV

Sports fan crossover: Panthers night at the Durham Bulls is July 23

Building Your Loyalty Program For The Future

Verizon Furthers 5G Deployment at NBA, NHL Venues

Customer Service and Success: What they are and why marketers should care

Amid more wins on court, Timberwolves and Lynx use tech to fill seats

T-Mobile Goes Big for Fans this MLB All-Star Week With More Than $150K in Fan Giveaways, 5G Batting Practice Experience and More


Tech innovations improve high school athletics, from football helmets to stadium lighting

Jagger: Abba concert offers ‘technology breakthrough’ for bands like The Stones

Brisbane Broncos NRL Fan Experience at Suncorp Stadium, Brisbane, 10/07/2022

The Brisbane Broncos put on an absolute fan experience master class today at Suncorp Stadium for the 30th anniversary of the 1992 National Rugby League NSWRL Grand Final win.

All week the Broncos front of house has been producing stellar content online and throughout the club for fans with the focus on this Heritage Round clash and they have done an absolutely marvellous effort for fans both on-field, at the venue and online.

From the extremely popular FREE trading cards (hat tip to their designer as these are outstanding!) to the pet zoo that had kids going wild in the Paddock Club to the Tina Turner singer performing classic retro hits at half time, this was a very good game day and testament to the positive family vibes and stellar fan engagement that the Broncos team put on.

The photo booth activation inside the ground was also a cool experience to participate in and similar to one I did back at Staples Center for a LA Kings game in 2015.

The Broncos did a really good job with the retro merchandise too which was flying out of the stadium with caps and special commemorative shirts as well as the 1992 retro and 2022 heritage jerseys being big winners amongst fans today.

The pre-game lap of honour by the class of 1992 along with the fireworks, Buck the Bronco horse and the RACE THE KIA man were all fun highlights for fans too.

As always the fan journey to the ground is outstanding with free travel on public transport (a good tip for anyone driving and parking in the city that the King George Square car park is $5 on weekends and has dedicated pram bays) while I have to give a shout out to the Suncorp Stadium baby change rooms which were clean while the staff member who helped fill up Ramona’s water bottle offered superb customer service and awareness.

Ramona and I had a fantastic family day on her annual visit for a Broncos game day at Suncorp Stadium.

Sport is just so wonderful how it brings us together ❤️

Australia Wallabies Test Match Fan Experience at Suncorp Stadium, Brisbane, Queensland, 09/07/2022

A really great atmosphere on Saturday night at Suncorp Stadium for the Wallabies Rugby Australia versus England Rugby match which finished in a 25-17 win for the Poms.

The fan zone was particularly impressive with loads of exciting free #fanengagement activations for fans such as free try cards for fans as well as:

– NAIDOC hand paintings station
– Cadbury cheer box and in-ground decibel reader.
– Barbershop with expert barbers trimming fans beards
– Skills drills
– Player autographs with kids loving this as the players past and present roamed the outside concourses
– Live music. The band was particularly impressive and had the crowd going off
– Face painting
– Battle of the bands

The digital QR code program was useful while the welcome to country was one of the best I’ve seen around the grounds with the man doing this really revving up the crowd.

I also thought it was outstanding to be able to watch the previous game between Ireland and New Zealand over a beer in the fan zone before heading into the ground.

It’s fantastic that the venue has within the past year opened a dedicated VEGAN outlet on the bottom concourse near 301 because this shows how inclusive they are for fans. It’s great to also see the sustainability on show with the dedicated bottle only bins for recycling.

It was also very pleasant to see how respectful everyone was to the staff at the ground too who were doing a good job in what will be a busy week for #suncorpstadium with three more huge games coming up in Brisbane Broncos Queensland Rugby League Origin and Leeds United Brisbane Roar FC all of which I’ll be attending.

The LIFEBLOOD Blood Donation Experience

I often talk here about what makes a superb #FanExperience at venues on event days however for something different, here’s an example of what I think is the best customer service experience in Australia.

The Australian Red Cross Lifeblood blood donor service is an experience that I believe those in our industry should take notice of and investigate further to see how they acquire, retain and reward blood donors.

I’ve been a blood donor since I was 16 and in those 22 years, I’ve donated close to a hundred times and without fail every single time I am blown away by the authentic customer service and the overall journey to donate blood. From the positive attitudes and smiles of the staff to the seamless experience of booking to donor centre arrival and donation to the end of donation feed and thanks, it is a very rewarding, efficient and loyalty inducing experience.

Here are some of my observations:

🔴 The journey starts with personalised phone calls informing you specifically to match your blood to the people who need it most.

🔴 Entrance. From free parking to the moment you walk in, you are treated like royalty.

🔴 Tech. The questionnaire is completed on a large tablet with impressive easy to follow UX features.

🔴 Human touch. They listen and show empathy here at every step of the way to donors and themselves. The care and compassion and safety from staff when donating puts you at ease. It seems like a positive culture to work in too.

🔴 It’s quick and efficient. It can all take under an hour from entrance to questionnaire and interview to drawing the pint and getting a snack.

🔴 Social engagement, rewards and teamwork. The ‘TEAMS’ challenge board encourages businesses to round up their staff and work together to donate, there are props for photos to tag #LIFEBLOODAU while the wall of fame showcases those who have made 25, 50, 100+ donations.

🔴 The refreshment and recovery incentives are pretty good. The free food includes quality food and drinks with kombucha, juice, flavoured milk and water plus pies and snacks, and sweets with inclusive gluten-free and vegan options available as well.

🔴 The follow-up communications with text messages about where your blood has gone and how it is being used could well be the best post-event engagement I’ve seen by a business.

I’ve put a little video together of what donating is like on a typical day such as my experience today in Brisbane.

I hope it might inspire others to think about donating if they can and also for those in our industry to look at what they do here and how some of the things they do could be replicated.

To enquire about donating blood call 13 14 95.


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Kings tease first wave of renovations coming to Arena for Fall-2022

EXCLUSIVE: First-hand look at UFC X, a two-day fan experience

New Study from StrategyR Highlights a $15.7 Billion Global Market for Smart Stadiums by 2026

Football fans can stand at new Wembley for first time from next season

A sign at a Chicago Bears game in 2019 probably saved a Louisville-area man’s life

People taken aback by food and drink prices at Wimbledon


Companies With Outstanding Customer Service

How to Combat the Death of Customer Service in the Digital Era

The Hundred creates virtual Minecraft stadium to appeal to young people

The Top Customer Service Trends for 2022: New Service Channels and Challenges

Inside the technology that will change FIFA forever Creates Interactive Viewing Experience for Live Events With Multi-Angle Broadcasting Platform

Buy me some peanuts and crackerjacks and souvenirs and … Diamondbacks named most affordable for fans

What Are Crypto Fan Tokens and Why Are They so Important to the Crypto Market?

Why brands are obsessed with building community

Premier Lacrosse League: We’re giving fans power to change the game

Marshall Athletics launches first Fan Committee

Wimbledon 2022: AI Operations Inside the Control Room 

Concert Tours Are Cutting Carbon Footprints in Creative Ways

The Great NFT Crash, Sports And Future

Mets See Wicket’s Facial Ticketing as Beginning of ‘Inevitable’ Facial Recognition Journey

The Best Food At Houston’s Minute Maid Park

Stadium and arena experts launch AV and acoustics agency

How to Eat Healthy at the Ballpark

How do you feel about the ban on tossing peanut bags at Dodger Stadium?

Los Angeles Dodgers Peanut-Pitching Vendor Banned From Pitching Peanuts To Fans

Research: Sports venues can be hotter than weather apps show


Football Fans Could Face Drug Tests If Arrested

FIFA unveil a TENT CITY to offer fans accommodation for the Qatar World Cup… but the camping experience will still cost supporters £350 PER NIGHT as part of a ‘fan village’ experience

Creative storytelling and emotional connection are the most important elements in keeping brands alive

New ticket technology: “The TV Button”

How are Major Brands Tapping into the NFT Market?

The gaming industry calls out toxic fans

Poll: NIL not leading to big change in fans’ enjoyment of college sports

Cowboys criticized over deal with gun-themed coffee company



Optus Stadium has been named as the Venue of the Year at the Stadium Business Awards


MSL wins Stadiums Queensland POS contract for The Gabba and Suncorp Stadium


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

The palm cockatoo should be Brisbane Olympics mascot – imagine a stadium full of big crested hats and drumming on seats

How IBM Watson is set to serve up a smart fan experience at Wimbledon 2022

Why seeing the whites of driver’s eyes is F1 and NASCAR’s biggest difference

The F1 fan engagement mentality that surprised a Daytona 500 winner

Why sport needs professional leaders to guide its future

The Bayou Cat Crew helping strengthen fan and athlete engagement from NIL

ICC Women’s cricket world cup 2022 sets new digital engagement benchmark

Why the AFL is having a crowds CRISIS as the number of fans attending games drops to its lowest level in 27 YEARS

2022 Stanley Cup Final: How Blink-182’s ‘All the Small Things’ became a big deal for Colorado Avalanche fans

ASO brings in Waze to enhance Tour de France fan experience

The tech game is boosting player goals

Qatar offers artistes stage to showcase talents at World Cup

Video captures horrific moment stadium collapses at bullfight, leaving hundreds injured

The NHL Partners With Sweet to Drive Fan Engagement with NFTs

2022 Women’s Cricket World Cup content generates 1.64bn views across ICC channels

Sports Fandom Increases, Powered By New Digital Platforms

Line call: the Wimbledon ticket queue is back – and tennis fans couldn’t be happier

How NFT.NYC Grew Into The Super Bowl Of NFTs, According To Its Co-Founder

NHL to Launch NFT Platform With Eye on Fan Engagement

SA Rugby president overjoyed with lifting of stadium restrictions: ‘Life’s back to normal’

An Engineering Marvel: Tottenham Stadium Moves the Entire Pitch

LFC provides additional mental health support for fans

Cowboys issue fresh warning to XXXX Derby fans

Opinion | Why conversational AI is the future of fan activations

GameOn launches first-of-its-kind fan engagement focused chat experience with Milwaukee Brewers

‘Best job’ for sports fans opens up as firm looks for worker to test biggest events

Want to enhance fan experience? Start off with a better refund policy

West Ham United boosts online fan experience with Mapp tech

Commonwealth Games Australia partners with Komo to launch digital fan hub

Excessive fan engagement at the footy not ‘fan-tastic’

Sports in the Metaverse: Key Considerations

Colorado Avalanche and Coors launch beer made from venue ice shavings

Optus Stadium AFL Eagles to State of Origin NRL time lapse video

The Ultimate Queenslander NFT

Cyberattacks: Notoriety and revenues make sports organizations targets

What can brands learn from Glastonbury?

History of Baseball Stadiums: Part One – The Good “Old” Days

History of Baseball Stadiums: Part Two – “Domes & Astroturf”

ECB officials concerned over cocaine fuelling crowd trouble ahead of England-India Edgbaston Test

Each MLB Stadium’s 2022 Offering, Worst To Best

7 Top AI Trends in Customer Service 

How To Transform Your Customer Service Experience

Avalanche fan barred from Ball Arena for sprinkling friend’s ashes on the ice

The Top Five Reasons Customers Don’t Come Back

‘Stop treating loyal fans so callously’: Man United supporter slams club for terminating father’s season ticket for missing deadline by a day

Atlanta’s Mercedes-Benz Stadium recognized for zero waste efforts

Yankees bleachers fans lose their minds over girl’s water bottle flip

Wembley Stadium up its game with a d&b sound solution

NFL vs. covid: A study finds that with safety measures in place, 2020 stadium openings had no impact on local case rates.

Populous Teams up with Leading Audiovisual and Acoustics Professionals to Launch Experience Studios

Wimbledon Residents Protest Against Fans Having ‘Sex Parties’ In Local Area

Gophers football players will grant special fan access this year — for a $199 fee

FC Porto is the First European Football Club to Enter into the Metaverse with Upland Agreement

Wimbledon ‘Virtual Hill’ gives fans worldwide flavour of championships

Sky Sports will tell punters and viewers about the environmental impact of their favourite sporting events this summer and will encourage them to make their match-day habits lower-impact.

10 types of fan: from browsers to collectors and cult fans

LaLiga Tech Launches Startup Competition for Fan Engagement

Wimbledon looks to engage younger fans with virtual Centre Court on Roblox

NFL to Host First Official Events in Africa With Talent Search, Fan Engagement Camp in Ghana

Manchester Venue Trials FinGo’s Naked Payments Technology

PlayStation launches new subscription service at double original price – can it win over gaming fans?

Why captions are suddenly everywhere and how they got there

West Ham United football club launches hyper-personalised fan experience

NHL seeing growth in female and young fans

Warriors set for emotional homecoming after more than two years amid NZ Covid changes

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