Month: June 2022


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

How the St. Louis Blues are turning to startups to bring new technologies to fans

FIFA Announces 16 Host Cities for 2026 World Cup

MLB News: Rob Manfred Wants Fans to Be Able to Watch More Games

What fans want to see from MLS’ new partnership with Apple

Product spotlight: Sports, venue and entertainment security

Customer service seems to belong to a bygone age

NHL Launches AR Replica of Stanley Cup Trophy for Fans to Experience

Sports fans beware: Counterfeit NHL merchandise on the rise during 2022 Stanley Cup Final

Why Avalanche fans sing Blink-182’s ‘All the Small Things’ during every home game at Ball Arena


PPG Paints Arena to implement analytics for smart cameras to monitor fan experience

Drive to Survive’s reach goes beyond F1 fans. Now, other sports want to copy show’s success

How New York Mets Enhanced Fan Experience at Citi Field

F1 Teams Deploy APIs for Edge on Track, in Stands

Sports Fans Twice as Likely to Buy Bitcoin, Ethereum, NFTs

The ever-evolving IPL Fan is looking for more inclusion and skin in the game

The story behind Sevilla’s technology-driven mission in Indian football

Finance expert gives first-hand account after experiencing Spurs’ premium virtual tour

Not Metal Enough – A Psychological Perspective on Gatekeeping Read More: Not Metal Enough – A Psychological Perspective on Gatekeeping

NFL aims to reduce messages to fans from over 4 billion in the past year

National Rugby League Could Introduce Ball-Tracking Technology in 2023 Following Successful Trial

“IPL will become No.1 sports league”: Lalit Modi believes investment in digital will make IPL the best sports league in the world

Reformation is bringing sustainability to the $400 million market for concert merch

Put your fans first and entertain always: Jesse and Emily Cole spent months chasing customers after buying an independent-league ball club in Savannah, Georgia. It didn’t go well until they started doing the opposite of normal

Jessie Ware champions wearable tech making live music accessible for Deaf fans following successful trial stage

Biggest stadium ever? Artist shows what a 1,000,000-seater arena would look like

NFL: Ranking every stadium from ‘Cream Of The Crop’ to ‘Bulldoze And Start Again’

Milwaukee Brewers launch new fan engagement chat experience with AI technology

Security Lessons From Protecting Live Events

From New York to Mumbai, Fanatics to Dream Sports, and NFTs to connected fitness… breaking down the sports tech investment scene

5 Ways Technology is Revolutionizing Customer Service 

3 In 4 Consumers Walk Away If Customer Service Is Poor

Football clubs slammed for taking advantage of fans after hiking season ticket prices

Fans Promised 50% Refund For Cancelled 5th T20I But People Are Pissed With ‘Shameless’ BCCI

American Express creates bespoke experiences at Wimbledon

NHL’s Pittsburgh Penguins to Enhance Fan Experience with Smart Camera Applications from Azena

2022 Kantar Fan Engagement Study

Wimbledon, IBM Launch Digital Platform for Player Insights

Women’s State of Origin at Canberra Stadium is more than a game

Champions League: Disabled fans treated like animals – French Senate told



Wimbledon hoping big data will improve fan experience


About half of the UAE’s sports fans prefer watching women’s sports to men’s

The growing relationship between crypto and sport

LaLiga Tech Launches Startup Competition for Fan Engagement

Opinion | Which moments matter most to a sports fan?

Women’s football fans enjoy WSL but unhappy with refereeing, survey finds

6 customer service experience trends to watch in 2022


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy.

Cheering fans at soccer stadium herald a return to pre-pandemic era

The story of how Wales created the best fan experience in sport as pride, passion and culture shine through

‘Seeing is believing’: How Ticketmaster’s 3D Virtual Venue brings Tottenham Hotspur Stadium to life

Cricket South Africa signs Jay-Z’s Roc Nation entertainment agency to re-engage the fans

MSG Bans Rangers Fan After ‘Abhorrent Assault’ of Lightning Fan in Video

The Savannah Bananas and the business of making baseball fun

Indiana Pacers trust data to deliver best customer experience

Premier League official announcement – Price for away fan tickets agreed until 2025

Not Even Aussie Sport is Safe From Crypto Advertising


How To Create A Memorable Brand Moment Through Customer Service

Premier League statement: Fan behaviour

Somerset CCC: Record number of fans ejected due to behaviour

Hostile Crowds. $3,500 Tickets. Worth It to See Stephen Curry.

Netherlands Players Train in Kit Of Their First Amateur Club

Stadium Journey: You’ll Go Bananas Over This Book

Ball-tracking technology could be introduced by next season after ‘positive’ test results

Dutch clubs PSV, Feyenoord and PEC Zwolleto deploy ‘smart technology’ to fight fan racism

How Fantasy Football Became the Obsession of Millions of Sports Fans

Fanatics and Topps Strike a Deal for College Sports Cards

Navigating data challenges to ‘own the fan journey’ with Genius Sports

How an LGBTQ sports fan sees discomfort on sports showing Pride: The fear and loathing some people show sports Pride events brings fear and pain to this fan

NHL Brings Stanley Cup to Fans via AR Experience, Filters on Facebook, Instagram, TikTok

Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

How to Deal With a Customer Complaint Quickly

Minnesota Vikings’ Stadium Hosts 6,950 Guests for First NFT-Ticketed Event

France Could Deploy Blockchain Ticketing for Paris 2024 Olympic Games (Report)

Dutch FA uses smart cameras and AI to tackle discrimination in venues

Green energy in sports: Biggest solar-powered football stadium in Germany is underway

Perfect Gift For ‘Die-Hard’ Fan: Cowboys Coffin A Denver-based company will deliver a custom Cowboys casket for your loved one’s funeral.


Finance guru: Arsenal have ‘exploited’ their own fans with ‘ugly’ deal

Investing in supporter experience grows loyalty & retention, study shows

How to Make Your Customer Experience Better: Be Convenient

Raiders, Wests Tigers, Sharks, Cowboys to join NRLW in 2023

The Game: A student documentary that highlights the sexist abuse that female football fans face online, in public settings and in stadiums for simply supporting a male football team.

Getting into the mindset of a racist – Kick It Out’s battle to change attitudes

Apple and Major League Soccer to present all MLS matches around the world for 10 years, beginning in 2023

Apple’s soccer deal is a huge move for sports fans

After years of snubbing LGBTQ+ fans, WNBA is sports’ most welcoming league

Why MLS expansion team St. Louis City SC is adding a local hip-hop artist to its payroll

NHL State of League address to be interpreted in American Sign Language

Mets introduce technological improvements and plans for Citi field


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology, customer service plus much more. Enjoy

Champions League final chaos: warning for mega event organisers

Quidich Innovation Labs Powers AR for Indian Premier League Cricket Fans

As the dust settles on chaotic A-Leagues seasons, what needs to be addressed ahead of 2022/23?

Hungary kids boo England players taking a knee before Nations League match

France’s twisted attitude to fans led to Champions League chaos

Topgolf has arrived at Penn State’s Beaver Stadium. Here’s a look and what to know

As Golden State seeks another title, the Warriors push revenue higher with an ever-evolving business strategy

Why Experience-First Entrepreneurs Win Consumers

Father, daughter end 17-year MLB stadium journey at Nats Park

Big-market Cubs and small-market Cardinals treat their fans differently. Guess which team keeps winning?

Driving Consumer Engagement Through Sports Sponsorship Activation

Augmented Reality Eagle Takes The IPL 2022 Final To A New High

Fanatics Is Coming To Play, But When, Where, And How?

Liverpool offer support to fans over Champions League final trouble

WATCH: Fan makes wild one-handed catch on home run ball while holding baby during Mets game

We knew things at the Coliseum were bad, but the A’s say they’re worse

KC esports team collaborates with Populous to produce NFT fan experience

Flowers to be planted under latest Munich 2022 fan-engagement project

Indian Tech Companies Revamping International Sports Viewing And Fan Engagement

LaLiga Tech Launches Startup Competition for Fan Engagement

YES Network Looks To Deepen Fan Engagement With ‘Pick-N-Play Live’ Single-Screen Watch-and-Play Experience

How to Use Emotional Intelligence to Provide Exceptional Customer Service

A Graphic Designer (and Mets Fan) Is Keeping Shea Stadium’s Neon Alive

Sports tops leaderboard for livestreamed video content

ESPN Celebrating NBA Finals from Airwaves to Locker Room

Why has there been a downturn in AFL crowds this season? It’s not just Covid to blame

Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Red Sox First MLB Team With In-Market Streaming Service

Even sponsors are riled by Uefa’s Champions League final fiasco

Uefa, the police, French ministers… all peddled gross lies. Only fans prevented disaster

Tech Mahindra to provide digital fans platform for chess Olympiad

Burglars break into Plymouth’s stadium and plough through pitch on tractor

Growth of women’s soccer reaching new levels

How F1 teams went from £1 rejects to billion-dollar forecasts

Charlotte FC Ramps Up Fan Experience With Mixed-Reality Graphics for Local Broadcast, Videoboard Show

ABBA’s temporary, transportable arena hosts the iconic band’s virtual reunion tour

How to Elevate Customer Service by Design

What Can Be Done About the Decline of Customer Service?

Three Steps To Turn Digital Experiences Into Superior Customer Service

3 Customer Experience Breakdowns That Buyers Hate

The A0K1VERSE, NFTs, and the Future of Fan Engagement 

How sports clubs achieve a slam dunk in loyalty with data

To get closer to their idols, music fans are ready to fork out

San Antonio’s ‘Spurs Lady’ a true fan of the Silver and Black NBA team through all seasons

What Can Be Done About the Decline of Customer Service?

4 Ways To Getting More Creative With Your Customer Service

How To Be A Customer-Obsessed Company

Mark Davis blames high no-show rate in 2021 on vaccination requirement

Stadiums of tomorrow: Franchises across leagues look to build new homes

Customer Experience Is Getting Worse

Chelsea Pushing Ahead With Plan to Charge More for Top Seats

The Female College Sports Fan: Who is She?

The Clippers’ ‘halo’ scoreboard inside their new arena looks like every sports fan’s dream

Too expensive? Just a fad? Fans don’t care? Debunking myths in sports sustainability

This AI-powered Jack Nicklaus ‘twin’ will allow fans to interact with the golf legend

Aussies keep it cool in Qatar for play-off – News on the FIFA World Cup air-conditioning set up in Qatar stadiums

Air-conditioned Qatar stadiums ‘set perfect temperature for football!’ – Duke


First event set for new Sydney Football Stadium

SL Benfica becomes first Portuguese club to launch Socios fan tokens

Dutch clubs to deploy ‘smart technology’ to fight fan racism

Sydney L!VE – Behind the Australian Open’s NFT and metaverse success

NFL to Host First Official Developmental Camp and Fan Event in Africa

How Cricket Australia plans to use NFTs to deepen engagement

4BC Brisbane Radio Interview on Fan Behaviour

A friendly chat with Spencer Howson on Brisbane’s 4BC Radio detailing an idea I had overnight to recreate some posters from my time at QPRFC in London to possibly help combat ASB in Australian venues.

Main points:

– Stadium management/ushers/security do a very good job under pressure. These incidents happen so fast and it takes time to manage and resolve.
– Our game days are very safe. One fan ruins it for the rest of us. I’ve travelled across the country and overseas for game days and our venues and game days are incredibly safe spaces.
– ASB is everywhere not just in stadiums ie shopping malls and public places. Venues do a very good job for fans.

The idea came to me during my time working at QPR in 2013 when there was this clever campaign around pyro

This was all just a quick idea that I knocked up on Canva in the space of an hour on Saturday afternoon. I used classic and iconic sports idioms to highlight how acting poorly might see a fan in trouble for making poor decisions and to be respectful and to think twice about actions on game days.


Full show:


A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

10 sports marketing trends modern marketers need to watch

MLS and adidas unveil 2022 Primeblue kits to inspire action against plastic waste

Forced fan engagement at the footy falls flat

Women at the Track: A team of women who help make Indy 500 race day happen

US$16 can of Stella Artois at MLS stadium sparks outrage

How Supply Chain Issues Are Impacting the Sports Industry

Northern Territory AFL taskforce unveils $300 million Darwin CBD stadium as expansion centrepiece

How deepening the connection with sports fans helps sports-brands

Poor customer service is strangling business growth

SAP partners with New Zealand Rugby for digital transformation

Date with destiny: The wild ride from Project Apollo lift-off to now

Crypto and sports bet on winning combination to woo fans

Meta Partners with NBA for Virtual Reality Fan Engagement Games, Activities

Meet the TT fan who has travelled from Germany to the Isle of Man for every race since 1981

8 new food options at the Mariners’ T-Mobile Park, including a $3 hot dog (!?) — plus which to avoid

“The role of each brand is really important”: Inside PepsiCo’s Champions League sponsorship

AC Milan ‘moves closer to fanbase’ with Betsson partnership

England, Scotland, Wales and Northern Ireland FAs agree M&S Food deal

Warriors Up for Multiple Fan Favorite Honors

WATCH: Liverpool fans travel to France by dinghy after flights cancelled

Football fans allowed for China’s Covid-delayed kick-off

IPL 2022 Final: World’s Largest Jersey Unveiled Ahead Of GT vs RR High-Voltage Clash In Ahmedabad – WATCH

Rise of the global fan: Just ONE PER CENT of Manchester City’s supporters actually live in the UK as the biggest Premier League clubs use social media, content in 14 languages and even the metaverse to reach out to fans around the world

Athletic director, social media weigh in on public alcohol sales at Georgia football home games

‘Fans’ explores how cheering for sports impacts people’s psyche, behavior and attitude

Cost of Hobart stadium likely to be higher than $750m, documents show

Astor Park murals tie together Crew Stadium and commercial development

Can I talk to a human? Spain presents customer service bill

Spanish government proposes law banning automated customer service

Introducing UEFA Play: All you need to know about UEFA’s new music and audio content hub

‘We want to be penetrating popular culture’: How McLaren Racing are engaging the next generation of motorsport fans

ABBA Arena raises the bar for temporary architecture

The Fan Connection: The Impact Connectivity Has on the Fan Experience

Data drives fan experience at D.C. United

Super League Triathlon offering fans franchise control via LiveLike platform

The law catches up with viagogo – event promoters and music fans are the winners

Real Betis launch jersey NFTs in Fancurve’s first soccer club partnership

Lakers Logo Earns Top Marks Across the Board in Recent Fan Survey

Infosys and Roland-Garros Launch Digital Innovations to Bring Alive the Tournament’s Legacy, While Equipping Future Generations Through a New STEM Initiative

The Sports Fans Who Root for…the Referees

Crypto and NFTs: Virtually there? Just a start so far A third of fans embrace crypto and NFTs, but the rest have concerns about regulation and real value

EFL CEO Trevor Birch writes open letter on crowd behaviour

What Makes Good Customer Service?

Brands Are Getting More Personal, but How Are Customers Responding?

Why Consistency Is Vital to Your Branding Efforts

Matchday experience for disabled fans ‘unfit for purpose’

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