Month: May 2022

Canterbury Bankstown Bulldogs NRL Fan Experience at Belmore Sports Ground, Sydney, Australia 29/05/2022

Today was a game day fan experience that I’ve been wanting to do since the mid 90’s when I watched the Canterbury Bulldogs defeat Manly in the 1995 ARL Grand Final. 


I started the fan journey with a 25-minute train ride from Central Station to Belmore station before walking around the local streets to soak up the suburb and the game-day vibe. Blue and white streamers, balloons, and posters lined the shopfronts and it was evident that the locals really get behind the Bulldogs and game days here. 


The trip out to Belmore Sports Ground was enjoyable as I talked to a few Bulldogs fans on the train about Terry Lamb and the Dogs on what was a glorious Sunday afternoon in Sydney for my third and final game day this weekend in town. 


Hopping off the train at Belmore it was a quick walk following the Bulldogs fans the short distance to the Belmore ground entrance and through Terry Lamb reserve park. The Bulldog’s street art livened up the concrete facades while gate staff were pleasant, smiling, and wished us a good day at the match. 

I had wanted to check out some of the plaques, murals, memorbillia and the Canterbury Leagues Club which is adjacent to the train station however time got away from me as I wanted to get to the ground early. I’ll endeavour to check these out next time I’m out this way as I hope to be back for another game day at Belmore down the track.


It was really exciting upon entry to just soak up this gorgeous suburban footy ground from the grassy hill to the Peter Moore scoreboard and canteen. I walked around the length and breadth of the venue taking in all the angles from the Bulldog’s front entrance to the white bench seats and the main stand.

 
The food and beverage selection consisted of local food trucks and canteens selling standard footy fare like pies and chips along with kids’ favourites in cotton candy and ice cream while gourmet food items were also on offer and looked tasty from local businesses. Prices were standard from $5-15 while mid-strength cans of beer were $8 with only one beer variety available in Great Northern for obvious reasons given the one-off event here and the planning involved for catering. As for the beer tray price watch, these were free here. It’s always interesting to see the little things like the price of beer trays. Over this weekend they’ve ranged from $1.50 to 80c to free!


The fan engagement for kids and families was quality with face painting and kids jumping castle but even more, kids were just having fun rolling down the hills and passing or kicking footies with their families which looked like an enjoyable experience.


Toilets were scattered on either side and lines were only really heavy at halftime with men and women being able to get in and out fairly quickly from what I could witness. 


The hill was absolutely packed and looked incredible today with Bulldogs, Dragons, and Illawarra Steelers fans with 16,991 fans turning out to make this a huge sell-out crowd. It was a real carnival footy vibe with fans fully engaged in the community spirit of suburban footy as well as reconciliation week and the focus of the Indigenous round. 


The Indigenous focus for NRL Indigenous Round featured a respectful welcome to country, singers, and music on the land of the Dharug, Eora & Bediagal Peoples. 


The dogs tried to come back a few times but the Dragons pulled away too quickly and ran out 34-24 winners on a sunny but very windy and chilly day at Belmore. I was very glad I brought my heavy retro Bulldogs jersey to the game as it was very chilly on the hill by 4pm.


The merchandise tent and mobile store had fans lined up as items like the indigenous jersey and retro cord Bulldogs caps went flying out the door. I really liked seeing the use of the old Bulldogs logos too around the venue and on merchandise and hope other teams start to bring these back as well.

I also thought that it was clever that some fans had brought in their own milk crates to enable their kids to get a better vantage point on the hill as well.


The exit from the match was easy with the train station right at the stadium and within a 5-8 minute walk before the 20-odd minute train ride back to the Sydney CBD. 


I was so excited today to tick off another Australian sporting venue in Belmore Sports Ground and would encourage any fan to get out here the next time they bring a game day here as it is truly something special to witness at such an iconic ground.

Cronulla Sharks NRL Fan Experience at Points Bet Stadium/Shark Park, Cronulla, Sydney, 28/05/22

It was a cool night in Sydney as I made the trek from Central station down south to Woolaware station in Cronulla for the Sharks versus Roosters (Cronulla vs Easts) NRL rugby league match at Points Bet Stadium or Shark Park (or Caltex Field) for the league aficionados. 


Taking the train for about $5 one way on the Sutherland line I left the city at about 5pm to travel the hour or so to the closest train station within walking distance to the stadium.


Arriving into Woolaware station just after 6pm, I walked the 15 minutes or so south through unlit suburban Cronulla streets to the stadium with other fans who had made the same journey. 


It’s an easy walk to the venue and you can hear the music and see the lights from the distance as you get closer but it’s also very dark along the path of the back streets to the ground so careful on your feet.


The stadium is undergoing construction all around it both for the stadium and for the buildings close by however this didn’t stop the game from being a sell-out with fans flocking to the popular indigenous round game tonight. 


This is an old-school venue without the bells and whistles, without the tech, with the lines and bottlenecks but it’s also a ground with soul, community vibes and a charm that is hard to beat. The fans bring the atmosphere and combined with the energy on the hill, the match days here are electric and pumping. 


Walking into the venue through the old turnstile hut, we were greeted with a polite welcome and asked if we knew where we were going which is 10/10 for customer service and the fan journey to have someone offer to assist you in my opinion. 


Making my way inside I grabbed a beer at the first bar I found which was charging $8.50 for middies but in tinnies and 80c for a cardboard tray. The ability to get an ice-cold tin at the footy seems to be lost in some states’ venues across Australia but in Sydney, it’s great to be able to crack a coldie and take up a view from the hill. It’s relaxed and enjoyable to stand on the grassy hill, strike up a conversation with other fans and take in the action on the field. Retro sharks jerseys were abundant tonight and you could have made about 20 full teams of players in Power’s Brewers retros or Aussie Duct kits.


I walked around the venue a couple of times to soak it all up here, from the smells of hot cinnamon donuts and spicy bratwursts cooking to the sounds of laughter from families and kids rolling down the hill and kicking footies to each other. It’s all just a really positive community vibe out here at Cronulla. 


The food and beverages ranged from the standard fare of pies and hot dogs to gourmet bratwursts (standard $12 and double bangers $20!) and buttermilk chicken burgers and crisps for $15.50. There was also ice cream, souvlaki, nachos, and the ever-popular chips on a stick. Prices were standard for footy matches with the main difference being the abundance of local gourmet food truck offerings. Lines were long at times and bottlenecks formed due to the compact size of the venue and narrow concourses however like most venues you can bring in your own snacks and it’s always best to grab food before the match kicks off plus these lines got smaller as the game got underway. 


The fan engagement (kids jumping castle) and activations from sponsors (player photo ops and giveaways to fans) as well as the half time entertainment were quality with the indigenous focus for NRL Indigenous Round being a highlight to see Australian country legend Col Hardy perform ‘I am, You Are, We Are Australian’ to a rapturous sing-along and applause from the crowd. The fireworks and music also added to the atmosphere. 


A highlight before kick-off was the exceptional welcome to country by a lovely lady whose name I missed on the night. This indigenous elder spoke so beautifully about respect, inclusion and community and summed up so perfectly the basis of the round and also what we can all do to make our country a more respectful and tolerant place to live in.


The Kurranulla Sharks got flogged from the get-go by the Gadigal Roosters in this one-sided match with Easts running out 36-16 winners in a dissapointing night for local fans and a score I didn’t predict and which ruined my tips. All was not lost though as we and many others had a fantastic time at Shark Park with local fans. 


The exit home from Shark Park was a brisk 15-minute walk back to the train station at Woolaware and then a 50-minute train ride home to Central station. The only downside was that the toilets were locked at Woolaware station which frustrated some fans and even police who were annoyed that they couldn’t use them. 


Overall a quality night out at Cronulla’s home venue of Points Bet/Shark Park stadium with much to enjoy about the fan experience here on a moving indigenous round night. 

Penrith Panthers NRL Fan Experience at BlueBet Stadium/Panthers Stadium, Penrith, 27/05/22

It was a chilly but clear afternoon in Sydney when I made my way from Town Hall Station in the Sydney CBD out west to Penrith’s BlueBet Stadium for the NRL rugby league top of the table clash between reigning premiers Penrith Panthers and the North Queensland Cowboys.


Arriving in Penrith after a solid one-hour train journey for the sum of around $4.50 on my public transport OPAL card, I made my way through the city centre out to the stadium in what was an easy flat 20-minute or 1.5km walk passing through the local streets with other fans, flags in hand, marching to the game.


Once I arrived outside the ground, I walked around all angles of this classic space taking in the scoreboard and the old beauty of these classic suburban rugby league grounds such as the hill, scoreboard, ticket booths, and entrances that are all timeless and part of the game day architecture here.


Entering through the turnstiles we were greeted with a lively hello from security and a happy welcome from gate staff. Passing through the entrance is the merch area along in a shed with the member’s wall plaque that details the names of members who stuck by the club in 2020’s pandemic COVID season.


Kids and fans alike were able to get free TRY banners and there was a crypto giveaway while the panther claw prints in the bars acting as 1.5m social distancing and line markers looked effective with TVs playing the games too so you didn’t miss the action when getting a drink. 


The food and beverage on offer here ranged from snack bars to drinks bars along with a multitude of local food trucks. The $5 cheese toasties are a bargain while other items along with drinks are about $1 cheaper for members which is a great incentive to see. Beers are probably (Moreton Daily Stadium slightly cheaper) the cheapest in an Australian sporting venue at $5-8 while even if not a member it’s still very affordable. The beer trays were $1.50 here tonight and made of plastic. I had what I think is the best pie at a rugby league game in the Garlo’s Pies steak variety and paired it with a Iron Jack for $10.80 which was very good value in my opinion for a major sporting event.


The fan engagement KIDZ KORNER is a fun carnival atmosphere for kids and families with rides and an ice cream truck located at the back of the ground and there is plenty of space both on the hill and back here for kids and families to kick and pass the footy.


The atmosphere from Penrith fans is right up there with their ‘Stand Up, Flags Up’ call to action before kick-off really getting fans ready to go with their fans really bringing the noise to the pre-game. 


Panthers legend Royce Simmons was congratulated for his 300km charity walk for dementia while the Indigenous welcome to country and music was respectful and inclusive and had fans listening and clapping on what was a special night for the game and players.


I walked around the ground a few times soaking up my second time here by checking out different seating angles and marveling at the gorgeous, sacred hill that had fans rugged up in picnic rugs and blankets. While some lines were long to get F&B, there is a charm about these old grounds that cannot be beaten. I didn’t have to wait long to get a beer with a friendly security guard making sure everyone was having a good time at the ‘beer only’ bar.


The Panthers were too good over the Cowboys on a chilly night in Penrith running out 22-0 winners. 


Getting away at the end was seamless and efficient with the trains lined up to full time and a relatively quick one-hour train trip back into the Sydney CBD after a brisk 15 minute walk back to the station. Local streets looked to be ok to park in as well as fans were hopping into cars close by to the ground. 


A really fun rugby league matchday experience out here in Penrith that I’d encourage other rugby league fans to get out to. 

Fan Engagement Friday: News from around the grounds 27/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

AFL, Reddit announce world’s first sports partnership for Reddit Avatars

NHL mixed reality event

Football fans, rejoice: Stadium internet speeds are set for a significant boost

NFL Fan Rankings: Washington Worst?!

The Best Customer Service Software of 2022 Has Been Revealed by End Users

Sports Business Journal names Climate Pledge Arena sports facility of the year

Ordr Keeps Fans in the Seats, All by Making Food and Merch Only a Tap of an App Away

Fans Can Now Win the Stanley Cupple by Playing the NHL’s Version of Wordle

Football fans convicted of taking cocaine at matches could face five-year stadium bans

NTT reveals new data boost to improve IndyCar fan experience

‘The end goal is to turn fan engagement into fan monetisation’: Sportradar’s data-led approach to capitalising on the US$270bn sports betting market

Arsenal corner flag: Using data to reach club’s 750m fans

Populous Projects Win Facility of the Year, Event of the Year at 2022 Sports Business Awards

WNBA Fans Criticize Coinbase Sponsorship Amid Market Crash

FA investigating pitch invasions, condemns ‘anti-social behaviour’ from fans

Nine Techniques To Keep Customer Support Conversations Productive And Positive

Tottenham’s Todd Kline talks stadium naming rights, NFTs, and thinking like a “content creation machine”

Virtual stadium developer plays in $3.2 million to up the game of e-sports in metaverse

Sports venues create quiet refuge for fans with sensory needs

Sensory rooms becoming more commonplace in sports venues

Building Long-term Loyalty Through Incentives

NBA Top Shot Reaches $1B in Sales Amid NFT Market Downturn

The Crypto Market’s Impact on Sports Sponsorships

Adam Silver Says NBA Fan Aggression Not Caused by Sports Betting

LaLiga to build official metaverse for fans and partners with TVM

Top 5 Customer Service Skills To Encourage In Your Staff

Customer Experience Trumps Even the Best Technologies

F1 trials paddock robots to help fans in hospital meet drivers

Qatar’s ‘Dr Cool’ keeps World Cup stadiums chilly with solar-powered AC

Manchester City FC Partners with Quidd to Launch New NFT Collection

Blockchain, crypto set to take sports industry beyond NFT collectibles

Drama and atmosphere should be the only metrics in Australia’s stadium wars

Japan’s pro sports teams find use for empty stadiums

Yokohama BayStars baseball team offers home stadium’s private boxes to teleworkers

In first year with fans at Allegiant Stadium, the no-show rate was 14.3 percent

Proceeds from recycling at Mercedes-Benz Stadium builds new homes on Atlanta’s Westside through new program

Is Customer Loyalty Dead?

World Cup host, Qatar with air-conditioned stadiums to serve as a model

Dazzling But Empty Stadiums a Symbol of China’s Fading Football Dream

Prices are surging, but fans are still paying top dollar to watch live sports

Placemaking, legacy and the 2032 Games

A 2022 blueprint for customer service excellence

How to Identify the Pain Points That Make Customers Decide What They’re Going to Buy

At Your Service: How To Wow Your Customers By Creating New Revenue Streams

Case Study: Real-Time Fan Engagement Explodes With Live, Local Access to NFL Draft

USGA Announces Fan Offerings for Women’s Open

Major League soccer club Columbus Crew gains the Edge

UofL announces WiFi, gate entry upgrades to Cardinal Stadium driven by fan feedback from 2021

Manchester City on taking the ‘City DNA’ global

Eagles become 1st team to expand fan outreach efforts to Africa

‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

5G to Transform Fan Experience at Indy 500

Cavaliers on Top 25 Most Innovative Teams in Sports List

The rise of the always-on mobile user and implications for customer service and retention 

The Verdict Is In: Customer Service Isn’t Human Enough

A Golf Fan Just Got A Deal With Michelob

Deloitte 2022 Sports Industry Outlook

Avoid these common mistakes to create real customer loyalty

FC Barcelona, the world’s most innovative team according to Sports Innovation Lab

Old Trafford will have ‘fans, not corporates’ at its heart, promises architect tasked with redevelopment

Fan Engagement Friday: News from around the grounds 20/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Q&A: Behind the scenes of construction on Geodis Park

Take Me Into the Metaverse, Take Me Out to the Cloud: The Atlanta Braves Have Transformed Their Stadium Into a Web3 Wonderland

Real Madrid Creates Digital Replica of Santiago Bernabeu Stadium for Fans

The Game-Changing Tech Trends In Sports.

Empty seats, feral cats, angry fans: Oakland A’s push for new home as crowds stay away

5 tech things: Robots and drones debut at sporting events

Aramark debuts mobile ‘smart store’ at Stanley Cup Playoffs

Here’s How To Maintain Customer Service, Even When You’re Short-Staffed

Telstra, Google and Accenture bring 5G enabled augmented reality to AFL

Just QUARTER of fans support their local football team with most basing it on family loyalty, stadium or even club KIT

FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

Can’t attend Truist Park? Visit digitally!

WIGAN ATHLETIC AND STADIMAX WIN THE SPORT INDUSTRY AWARD FOR FAN ENGAGEMENT

How Innovation Keeps Sunday Night Football the No. 1 Show on TV 

ADIDAS AND JUVENTUS REVEAL 2022/23 HOME JERSEY, BRINGING THE MAGIC OF ALLIANZ STADIUM TO THE WORLD

HOW STADIUM TECHNOLOGY HAS CHANGED THE WAY FANS EXPERIENCE FOOTY

Is European Football Becoming American Soccer?

Transactional loyalty programs not a consumer favorite

Arsenal reveal how they use data to boost fan engagement

Pepsi, Pizza Hut put soccer fans in Paul Pogba’s shoes with AR game

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

Nascar Selects Fan Engagement Platform, Pickup, to Help Accelerate Motorsports Content Gamification Strategy

NFL Legend Involved In First Fan Controlled Football Trade

Genius pro tournament gives fans $2 beer for every birdie

Baseball’s Streaming Push Leaves Fans Scrambling to Find Games

How we mapped Marvel Stadium using 5G with Google and Accenture

Women’s Sports Fans: Where the Hell Are You?

What will sports marketing look like in 2022 & 2023?

Long Wait Times and Dwindling Patience: The Top Customer Service Frustrations in 2022

The NBA’s Golden State Warriors use data to optimize the fan experience

NBA launches Meta Quest VR environment to engage fans during playoffs

Fans sue Jets, Giants and make a good point

AT&T Is Bringing AR Content To Live Sports Games

How AR and VR are transforming customer experiences

Experts Claim That The Future Of Esports Lies In The Cross Section Of Crypto And NFTs

How next-gen networks can win over a legion of sporting fans

The Loneliest Team in Baseball With the Oakland Athletics having gutted their roster and flirted with Las Vegas, their once-loyal fans appear to be in revolt.

Why do stadium stands use membrane & fabric structure?

Understanding Customer Experience in 2022

Uber adds electric cars and stadium food to its menu

The Best (Worst?) MLS Stadium Food For The 2022 Season

What can marketers learn from gaming communities?

Women’s FA Cup Final Sets Competition Attendance Record

How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

Fan falls through Detroit footbridge on way to Tigers game

These Are China’s Ten Brand-New Stadiums That Will NOT Be Used for the 2023 Asia Cup

Mansfield Town Stags win Family Excellence Award

Australia: A roof that weighs as much as 333 elephants!

NFL Fan Rankings: Are Patriots No. 1?

3 Common Customer Complaints and How to Address Them

You’re Never Too Old to Be a Fan

Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium

How do African football stadiums stack up against each other?

Why aren’t the Oakland A’s trying harder to fill their stadium?

Swindon Town awarded Gold Status in 2021-22 EFL Family Excellence Awards

WEMBLEY STADIUM PARTNERS WITH TIXNGO TO DELIVER BLOCKCHAIN MOBILE TICKETING SOLUTION  

Road to CFB: Visiting Every Division-I College Football Stadium

UEFA ticket policies in spotlight for European finals

Gold Coast Titans NRL mascot and stadium illustrations from Sport Design Australia

$18 beers and $16 salads await fans at 2022 PGA Championship

Raccoon caught in the stands at the Vanderbilt vs Arkansas series!

Motherwell WELL IN SCHEME RETURNS

A-League debuts IZUZU D-MAX Ball Ute

NRL MAGIC ROUND 2022 Fan Experience Review, Suncorp Stadium, Brisbane 13-15 May 2022

The annual NRL Magic Round event was back at Brisbane’s Suncorp Stadium for 2022 and despite a week when the rain across Queensland caused persistent widespread flooding the event still drew over 100,000 fans through the turnstiles across the three event days.

With the rain falling heavily across the Friday and Saturday but easing on the third day, fans made their way into the stadium precinct decked out with ponchos and umbrellas but still managed to bring all their colour and atmosphere from the thousands of retro to modern rugby league jerseys on display from fans of all ages. This is a true celebration of rugby league and league fans with supporters rocking Gold Coast Chargers and Seagulls kits to South Queensland Crushers and Western Reds jerseys amongst the smorgasbord of the current 16 NRL teams. It’s this colour, fan passion and atmosphere that is a magical component of this event off the field.

The downloadable stadium map and event guide were handy additions to kick start the planning of the fan journey at Magic Round with the map coming in handy to locate all of the activations both inside and outside the venue. The 32-page event guide had information on merchandise, activations, match-ups, key timings and more valuable information to ensure fans knew everything they needed to know to capitalise on a massive fun weekend of rugby league.

After reminiscing over some old footy cards and beers we decided to head in for the matches on Saturday at 1PM. We made our way into the stadium precinct on the train from Dutton Park station into Roma Street station in the city with the train being packed with rugby league fans in a positive vibe for the three matches being played today for day two. It was a sea of league fans of all ages walking through The Barracks centre in Milton down to Suncorp Stadium and despite the rain that lingered for most of the day and night the fans were still in a very upbeat mood with the bars along Caxton Street pumping with conversations, beers and footy food as thousands of fans commandeered the road heading down to the venue. It was also nice to see the new artwork ‘Welcome’ which featured 25 laser-cut steel hunting boomerangs with welcome greetings in Aboriginal and Torres Strait Islander language dialects.

What’s On at the Stadium: Precinct

Making my way around the Suncorp Stadium precinct from the Caxton Street end to the Roma Street end the event offered an outstanding first impression of the event presentation that included plenty of activations for fans of all ages such as:

1. Bundy Pop Up Bar

Fans were able to grab a drink from the Bundy Pop Up Bar with the first fans to purchase a Bundy from the Bundaberg Pop Up Bar each day of NRL Magic Round receiving a double pass upgrade for a specific match into the Bundy Backyard Deck inside the stadium. This bar shed was at an entrance point of the NRL Fan Zone area and it was good to see security guards helping people by warning them to be careful entering the space as the ground was slippery and getting slightly muddy.

2. Chemist Warehouse Chill Out Zone

This was a relaxing spot for fans to kick back and chill with deck chairs and beanbags to watch the big screen during and between matches. I believe the deck chairs may have been packed up due to the rain at some point as it would not have been the best setting for them with the rain falling nonstop. Fans also received free gift bags that included chemist items like moisturiser and sunscreen along with a gym towel which for many fans, myself included is stuff I will actually use.  Mascot Wally the Chemist Warehouse Mascot (how did they come up with a mascot name for CW?) surprised fans with upgrades into the Chemist Warehouse Deck inside the venue while there was a fun reaction wall game to play. I finished on 29 which wasn’t too bad considering the top score was 37. I’ll put that down to my good skills in quick thinking and reaction time to putting out arguments amongst grade 4 students that made me go fairly well in this fun game.

3. CUB Great Northern Bar

The CUB beer garden was open between matches where fans could enjoy a drink from the Great Northern bar. The first 50 people to purchase a drink also received a stubby cooler. This was a nice set up that faced away from the venue and towards Caxton street with a live stage below featuring artists playing tunes.

4. Ampol Magic Carpet

Fans were able to experience walking down the red carpet by taking their best Ampol Magic Carpet photo. By sharing it across socials they had the chance to be upgraded into the Ampol Deck inside the stadium. We had a go of this and I even used the fuel bowser emoji in my witty caption all to no avail….must of been the Illawarra Steelers jersey I was wearing. Still a lot of fun for my friends and I to take home a few photos.

5. YOUI Magic Kick

Fans could come down to the Youi Magic Kick in the Precinct to have a go at kicking a footy through the posts!

6. Harvey Norman Photo Station

If fans visited the Harvey Norman station they could collect their FREE magic round photo as well as purchase limited edition Magic Round personalised NRL products. This was a fun activation with my mates and I getting snapped for an event pic that was free to take home. The personalised merch also looked really colourful too.

7. Letter Lights

Fans could grab a photo in front of the Giant Magic Round Letter lights to then share it on channels to #NRLMagic.

8. Swyftx Giant Human Claw

The Swyftx Giant Human Claw was giving away thousands of dollars in prizes over NRL Magic Round weekend, including $5,000 in Bitcoin every day.  Fans could come down and participate in the human-sized version of the traditional arcade game to win these prizes. I watched this for a few participants to have their go and it was actually pretty entertaining. There were obviously a lot of OWHS things to consider with this activation and the weather did not make it any easier. Watching a fan dive down to get an NRL ball and then that ball revealing a prize was quite entertaining and there was certainly enough interest from the fans who had lined up to have a go.

9. Food Trucks

There were plenty of food truck options with gourmet offerings including Eat Fresh kebabs, Chipstars, Brat Haus, Dinky D’d Doughnuts and more. $7 for a dagwood dog and $13 kebabs were affordable for a snack in this fan precinct even if you weren’t intending to go into the venue as this was a fun spot to sit, watch the games and drink and eat.

10. EISS Super Ball

Get your photo taken in front of the giant EISS Super and Steeden Inflatable football.

11. Kids Zone

Magic Round brings the festival vibes for the whole family! Kids were able to get a photo with their favourite team’s mascot, get geared up with face painting, & show off their skills with the magic pass the Ball. With the rain falling all around some fan activities were slow to get going as fans didn’t want to wait in the lines with the rain however it didn’t stop many families and kids from still participating in these free fun activities to take home some memories.

12. NRL Merchandise

Fans could grab their Magic Round mementos exclusively at the venue at the six or so merchandise outlets around the stadium! All 16 teams’ merchandise was also available for purchase like retro jerseys. I was able to pre-plan the purchase of some merch for my daughter like a football and a bucket hat for my work at school by looking through the event guide before heading in, however due to the popularity of many items, these sold out quick smart which was unfortunate but shows the popularity of fans who want to support the NRL, love rugby league and want to rep all 16 teams. Plus the designs were pretty neat too.

What’s On at the Stadium: In-Ground

1. Telstra Live Stage

The Telstra Live Stage hosted music entertainment, DJ’s and performances throughout the NRL Magic Round weekend and was located in the corner of the venue.

2. KFC Fry/No Fry Banners

Fans could give their viewer’s verdict with the KFC Fry/No Fry banners. KFC brand ambassadors inside the stadium handed out Fry/No Fry banners to fans. KFC was also surprising and delighting lucky fans across the weekend with KFC vouchers to redeem KFC.

3. Steeden Magic Ball

Players were throwing Steeden NRL Magic Round footies into the crowd after each match for fans to keep as well as using the tee shirt gun to fire off what I presume were jerseys or shirts from various teams.

4. KFC Bucket Catch

Two lucky fans picked from the crowd matched up against each other on the field during half-time at selected matches across NRL Magic Round weekend. Each fan had to catch as many footies as possible in their KFC bucket to WIN KFC vouchers and merchandise!

5. Telstra Fan Cam

Fans could get involved with the Telstra Fan Cam to win a signed jersey from their favourite NRL team.

6. Ampol Pump It Up Cam

Fans could show their support for their team with the Ampol Pump It Up Cam for their chance to win a $100 fuel voucher. The big screens featured hilarious kiss cams, ‘make some noise’ call outs as well as oblivious cam and a few other funny moments that got a good reception from the crowd. 

7. Telstra Tracker LED Race

Lucky fans across NRL Magic Round weekend got the chance to race against some of the fastest players in the game. The one we saw was able to beat the Telstra Tracker and was quite fast.

8. Ampol Deck

The Ampol ‘Australia’s Own’ Deck was Australian-themed and included a full food & beverage package for guests.  Fans could take their best red-carpet photo at the Ampol Magic Carpet activation in the stadium precinct and share it across socials for the chance to be upgraded into the Ampol Deck. This was a brightly blue coloured event space at the Caxton Street end inside one of the stadium corners and stood out amongst the other social spaces.

9. Bundy Backyard Deck

The Bundy Backyard Deck was the ideal spot to kick back with mates for the best seats in the house at NRL Magic Round.  Guests received full food and beverage offering and the opportunity to meet and greet with NRL legends.  Fans who were one of the first to purchase a Bundy from the Bundy Pop Up Bar in the stadium precinct each day of NRL Magic Round were lucky to receive a double pass upgrade for a specific match into the Bundy Backyard Deck inside the stadium for the best seats in the house. This was another themed social space that looked really impressive for the presentation in one of the corners of the venue.

10. Chemist Warehouse Deck

Guests to the Chemist Warehouse deck received full food and beverage offering, the opportunity to meet and greet with NRL legends and an exclusive product gift bag upon arrival. A relaxing spot in the corner of the venue.

11. Free flags for supporter bay fans

Fans who purchased a supporter bay ticket were able to collect a free supporter flag that featured all 16 club logos on a colourful flag design. They were handing these out to fans everywhere and I was lucky enough to get one for my daughter which will go nicely in her room. A really nice simple touch for a physical item that fans could take home.

12. Lighting

The light shows and themed LED lighting was vibrant and looked good both inside the stadium and on TV. The ability to switch between themes either teams or colourful light shows added to the atmosphere and created a positive vibe to make this a big-time event. The fireworks and flames at the end of the try lines also pumped up the crowd either when the teams were running out or when tries were scored.

Fan Experience Elements

While thousands of fans made for a busy stadium precinct both inside and out it was clear that venue did a very good job of keeping fans safe and ensuring the fan experience was quality. With the rain falling constantly and fans getting wet it was good to see the concourses being managed well to allow the safe and efficient flow of fans despite fans crowding along the bays to try to stay dry and still watch the game. Security and ushers were managing this as best they could under the circumstances.

The staff were really efficient and attentive as I made three enquiries and had interactions with different staff members over the course of the night for some things that I thought needed to be addressed such as glass in the concourse area, catering staff inadvertently blocking a stairwell and an aggressive fan who was throwing items onto the field and agitating other fans. In every situation, the venue and security staff were very helpful and switched on to ensure fans were having an enjoyable event experience.

Food and beverage options were plentiful and inclusive with the frozen cocktails proving to be very popular amongst fans along with Pirate Life craft beer for beverages. It was good to see the dedicated vegan stand in action along with vegan and gluten-free options available in the concession outlets while there were combo deals available as well. From pies, pizza slices and chicken wings and chips to American BBQ, fish and chips and hot dogs, there really was something here to tempt all tastebuds with many prices being affordable and expected for major event days. Beers ranged from $9-11 with most food around the $6-16 mark. I had a fairly decent salad sandwich and 600ml Coke Zero which came in at $11 and which I thought was pretty good value for a footy feed.

Toilets were clean and lines, even for female fans seemed to be moving fast. Staff were abundant around the venue and were seen cleaning constantly throughout the night. I said to one staffer that he was doing a good job and he said no one has ever said that before. It’s something I make a point of doing, especially for cleaning staff and young folks on the concession registers. They do a good job and deserve to be told they’re going well so if you’re at a venue then make sure you give them a little shout out.

The exit at the end of the night was efficient and seamless with buses, trains and taxis all flowing from the venue and making it easy for fans to get home safely. Way-finding signs as well as helpful staff directing fans also just made the exit swift and simple after a long day at the venue. 

NRL Magic Round is an event like no other. The fans are equal to the athletes in terms of the atmosphere and colourful vibe that the event brings and it’s certainly a major sporting event that I reccomend any rugby league or sports fan to go and check out.

Fan Engagement Friday: News from around the grounds 13/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

WWE Experimenting New Ways To Increase Fan Engagement During Commercials

Tottenham Grounds Team win ‘prestigious’ Premier League award

Dan Sormaz, Sorare: Meeting sports fans’ demand for deeper digital experiences

The best UK supermarket loyalty schemes and why they work

Patience, Zero. The State of Customer Service in 2022

Off the Menu: Fenway Park and other ballparks tweak their snack offerings

Drone delivery is giving stadium food a lift

2022 Stadium Journey NHL Arena Rankings

MLB Mariners Sullivan emphasizes bringing ‘whole self’ to work

Forty-Two Percent Would Rather Clean A Toilet Than Call Customer Support

The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

Glitz and Gridiron: How the NFL Draft Took Over Las Vegas

Empowering the Influence of the Female Fan

Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits

NASCAR SELECTS FAN ENGAGEMENT PLATFORM, PICKUP, TO HELP ACCELERATE MOTORSPORTS CONTENT GAMIFICATION STRATEGY

Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators

How NBA Teams Are Using Luxury Fashion to Enhance the Fan Experience

Future of Sport: Stadium Technology of Tomorrow (with Chi Bhatia)

Watch a drone do a test run of delivering a hot dog in a stadium – will it catch on?

At Formula 1 Miami, Tag Heuer and Red Bull Racing Tag Team on the Fan Experience

Augmented Reality: Enriching Customer Service Experience

How Brands Can Win Over Gen Z With Customer Service

Is Your Customer Service Hurting Or Helping?

How to Reach a Human Being In Customer Service

NBA teams hike ticket prices as attendance drops, internal data shows

Crypto.com Drives Fan Engagement at Miami Grand Prix Through NFTs

Electronic Arts to Create Fan-First Future of Interactive Football with EA SPORTS FC™

Los Angeles Football Club Launches New Fan Experience with Mixhalo

Is your football team charging over the odds for matchday food? As Arsenal is condemned for £13 portion of chips, the other clubs raking it in with dodgy snacks

Everything has changed: The ‘new’ sport and the ‘new’ fans

F1 Miami Grand Prix: A sports business retrospective

Want concessions brought to your seat at the baseball field? Waitr has you covered

How Soccer Moses led Nashville SC fans to the promised land — Geodis Park

FC Dallas games are a fan-friendly experience

MLB adds six new partners for 2022 season

How Real Salt Lake’s new ownership is reenergizing the franchise 

Old Trafford marks start of Verizon’s drive to bring US stadium tech to Europe and Asia

2022 USA Stadium Report The highest-rated and most popular stadiums in the US right now

5 Things Pro Wrestling Teach Us About Customer Service

How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest

Loyalty done right through relationship marketing

The green boom: Sustainability becomes priority for Arizona sports teams, organizations

Live Nation Entertainment Reports First Quarter 2022 Results

Verizon launches international stadium and venue strategy

Opinion | Turf tech and how making the right choices can maximise sponsorship revenue

Bundesliga’s new AI takes fan-first approach to whole new level, putting control in palm of supporters’ hands

Tetavi & LA Kings Team Up to Bring Hockey Stars & Mascot to the Metaverse

Use NFTs to target long-term fan engagement over short-term revenue

NRL 2022: Everything you need to know about Magic Round

Fan Engagement Friday: News from around the grounds 06/05/2022

A weekly recap of some of the interesting stories and developments from the educational to the random in the world of fan engagement/experience, stadium/venue news, fan behaviour and psychology and customer service plus much more. Enjoy

Central Coast Mariners bring everyone to the game incentive

Canterbury Bulldogs hosting first Iftar Dinner for fans

TIO Stadium Fan Engagement for Parramatta and North Queensland Fans – well worth taking a look at Les tweets on this from up in Darwin

Mystics WNBA Theme Nights – good insight into US ‘theme’ nights

Newcastle Knights NRL Junior MC

JPEX TO GIVE AWAY FREE HOT CHIPS AT WANDERERS CLASH AGAINST WELLINGTON

Serie A comes to the metaverse: First football league to broadcast a match

Nashville SC stadium GEODIS Park: History, capacity, debut as largest soccer-specific stadium in USA ready for opening and The Fan Experience at Geodis Park and Geodis Park food vendors: Ranking, reacting to 6 concessions at Nashville SC’s new stadium

Kolkata Knight Riders & Major League Cricket to build a world-class cricket stadium in Los Angeles

Thousands of solar panels to power Germany’s first climate-neutral arena

The secret to customer communication? We asked a psychotherapist, a crisis PR expert and a communications SaaS

Kraken’s strategy toward building fan base in need of an offseason boost

Populous announces a new esports arena and NFT collection in its hometown

Customer Service: When Things Go Wrong, Your Response Matters Most

Maple Leafs have most loyal NHL fanbase in Canada

VERB to Provide the NBA’s Detroit Pistons with Interactive Video Technology to Drive Ticket and Merchandise Sales and Increase Fan Engagement in Multi-Year Deal

Joel Selwood opens up on “ugly part” of fan engagement

Special report: Socios expects to make £150 from each fan who buys a token

See How WWE and Its Brand Partners Engaged Fans During WrestleMania 38

Oakland A’s face fan malaise in effort to boost attendance, build stadium (in Oakland or Vegas)

Fans Divided on MLB’s New Sponsored Patch Program

RE:JERSEY – AC MILAN PLAYERS TO WEAR SPECIAL PUMA JERSEYS

How the New York Philharmonic Is Evolving Its Audience Strategies

PGA TOUR and Quintar expand augmented reality relationship

15 Simple Tips for Improving Customer Service

Astros & Uber Eats announce multi-year partnership

How MLB stadiums have stayed flush with hot dogs – in spite of inflation, supply chain problems

Australian Customer Loyalty Research Finds Members Make the Most of Their Rewards and Benefits

Catching buzzworthy moments that matter

Countdown To 2022 MLB All-Star Game At Dodger Stadium and From stadium to sea, LA Dodgers unveil All-Star Game plans and Play Ball Park fan engagement and MLB Play Ball Park festival

Why Formula 1’s Miami Grand Prix ended up with a fake marina and dry-docked yachts

How Data Analytics Will Change the Game for Sports Venues

Socios.com becomes official fan loyalty partner of 26 MLS clubs

How to build customer relationships and increase loyalty

NFL Fans select the Tampa Bay Bucs as No. 1 in customer service and stadium technology plus Buccaneers Voted #1 in Customer Service and Stadium Technology Again by NFL Fans

Creating the Expectations for an eSports Stadium

Part of Miami track design at the limit of the rules

Supporting Artists and Elevating Fan Experiences With Mixed Reality

One of the stadiums Qatar has built for the 2022 World Cup is made out of 974 shipping containers, and will be entirely deconstructed and recycled after the tournament is over.

Toronto Blue Jays Revamp In-Game Experience at Rogers Centre With 10 New Daktronics LED Displays

Zero Waste Wolfpack Wins GameDay Recycling Challenge Award

5 Customer Service Techniques for More Effective Communication

HARLEQUINS LAUNCH TICKETMASTER’S 3D VIRTUAL VENUE TECHNOLOGY

Real Madrid orders huge Daktronics LED halo display

Great campaign by Vitesse Arnhem using Sports Alliance’s personalization features to send a personalized season-ticket-campaign newspaper to all its fans. – Go follow Bas

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