Month: February 2017

2017 NRL Fan Engagement

With the 2017 NRL season starting on Thursday night I thought I’d quickly put together a series of posts looking at what each of the clubs are doing for their fans this season. 

Be sure to check out my Fan Engagement Pinterest page which showcases 5000+ fan engagement ideas from teams across the world 

Check back over the course of the week to see what the other teams are doing as I’ll be updating this at 6pm every day til kick off on Thursday night.

Thanks for reading and bring on the 2017 NRL season.


New trading cards out this Thursday. 

2017 NRL Trading Cards

2017 NRL Trading Cards


Brisbane Broncos

  • Auckland 9’s Kiwi inspired jersey
  • Name the new mascot
  • Free posters for fans
  • Broncos Stable Mates
  • University Open Day visits
  • Trivia night with fans for the Club World Challenge
  • ISC Super Hero kits
  • 2017 Member’s Day Photo


Canberra Raiders


Canterbury Bulldogs


Cronulla Sharks


Gold Coast Titans


Manly Sea-Eagles


Melbourne Storm


NZ Warriors


Newcastle Knights


North Queensland Cowboys


Parramatta Eels


Penrith Panthers


South Sydney Rabbitohs


St George Illawarra Dragons


Sydney Roosters


Wests Tigers

Melbourne Aces ABL Fan Experience, Aces Ballpark, Melbourne, 2017

A look at the Melbourne Aces fan experience from an ABL ball game back in early 2017.

Norwich City FC Fan Experience, The Championship, Carrow Road, Norwich, 2017

The Norwich City FC fan experience from Carrow Road in early 2017 when in the Championship.

Goodbye to audioBoom and on to the next challenge…..



Today represents my last day at audioBoom as I’ve made the decision to move on from leading the company in Australia after three fulfilling years.

It has been a wild ride that has enabled me to travel the world and work with the Australian Open, Cricket World Cup, AFL and Netball World Cup along with major radio networks and podcasters throughout Australia.

I’m taking a career break now for a few months to focus on kicking off my PHD into fan engagement and to study the psychology of fans on a deeper academic level.

I’ll be looking for roles in fan engagement/fan experience, marketing and digital media around May/June/July.

I’m keen for a new challenge and would primarily like to spend some more time in the USA under the Visa E3 program where I can be employed via my degrees in behavioural studies and education that directly relate to working with a team or stadium in fan engagement under these rules.

I’m on the hunt for a club or stadium in the US to take me and my enthusiasm, life experience and background in adolescent teaching, music business, sports industry and passion for fans on. Jump? Well how high can we jump together? Heading back to London/England to work with a team is also an option I would strongly consider.

Please hit me up if you have an idea about how we could work together.

I’m also really excited to be starting a podcast soon around the topic of fans, which is something I’ve been meaning to do for a long time and I’m going to throw myself into some volunteer work around helping unemployed people get back to work through personal branding.

Fans Podcast

Fans Podcast

Thanks to audioBoom for the opportunity to represent the company down under as it’s been a dream gig for the past three years.

Best wishes to all of our content partners who are in good hands with my colleague Alana here in Australia and the rest of the Boom team in the US, UK and India.

All the best, thanks



Houston Rockets NBA Fan Experience, Toyota Center, Houston, Texas, USA, 2017

A photo review of the Houston Rockets fan experience from the Toyota Center in Houston from 2017.

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