Snaps from the 2017 AFL Footy Festival held down at Yarra Park in Melbourne. 

A superb event from the AFL for Aussie Rules fans.

Ahead of this weekends AFL Grand Final, I had a good chance today to check out the AFL Footy Festival being held outside the MCG. Featuring a fan engagement extravaganza of authentic sponsor activations, photo opportunities and giveaways, the free footy festival is a young fans paradise.

The focus on fan engagement for kids here is impressive with the AFL Rookie Passport standing out along with the ‘Dunkinator’, ‘Tower of Torp’ and countless skills drills workshops involving the Sherrin footies.

The new UberEATS partnership allows fans to skip the queues at an exclusive VIP area while there’s loads of gourmet F&B offerings from local food trucks.

If you’re in Melbourne it’s well worth getting down here to check it all out and take in the AFL Grand Final atmosphere.