Month: September 2016

100+ Fan Engagement and Fan Experience Articles From September 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of September 2016.

  1. VIRTUALLY THERE FOR VR
  2. Fans and players compete for stardom in the stadiums of the future
  3. New MIS president to focus on fan experience
  4. Golden 1 Center is 1st arena to have 23 all-gender bathrooms
  5. Turner Sports Enhances Ryder Cup Fan Experience With Google Technology
  6. Atlanta Braves to Feature 15 Seconds of Fame Technology During Final Games at Turner Field
  7. Hockey and beer with a view: Sea Dogs add ice-level bar
  8. SPORTTU’s Groundbreaking Media Technology Provides Personalized Sports Fan Apps to Telcos, Media Companies and Pro Leagues
  9. The psychology of a sports fan They psychology of winning and losing
  10. Stubhub’s Philadelphia 76ers Ticket Marketplace is Live
  11. Associated Bank’s Ultimate Packers Fan Program puts fans in center of the action
  12. Wi-Fi upgrades underway for Lions fans at Ford Field
  13. Virtual Reality Arrives at Sports Venues, Giving Fans Immersive Experiences
  14. WHO ARE YA? MIAMI HEAT ON POINT WITH DNA
  15. Sports and technology innovation collide as Sounders and Sportradar host hackathon in Seattle
  16. Twitter launches NFL hashtag emojis
  17. Fun job: Firing up Packers fans, players
  18. Lisnr, FC Cincinnati team up on new app
  19. NE Patriots Use WiFi Technology to Enhance In-Stadium Fan Experience
  20. With stadium all but done, Dolphins turn attention to fan experience
  21. ReplyBuy Brings Artificial Intelligence To The Fan Ticket Purchasing Experience
  22. New Falcons Stadium To Offer Plenty To So Many: Maria Boynton Reports
  23. How Manchester City’s partners are fueling the club’s innovation drive
  24. Manchester City: Introducing #CityPulse – Interactive Matchday Boards
  25. Behind the scenes at high-tech Levi’s Stadium, where the WiFi is never more than 10 feet away
  26. Highly Popular New England Patriots Fan Engagement Activity – Fancam – to Be Offered Throughout 2016 Regular Season
  27. Carolina Panthers kick-off improved fan experience
  28. The New Tailgating Experience At U.S. Bank Stadium
  29. BCCI launches new initiative that lets fans pick India’s ‘Dream Team’ to mark 500th Test
  30. The Fan Experience At The Rams’ Stadium Sounded Like Hell [Update]
  31. Sacramento Kings Redefining Fan Experience At Golden 1 Center With New ‘Remote Control’ AppInspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  32. Devils make deal with app company to further engage fans
  33. NAHL announces partnership with Digital Auction Showdown (DASH)
  34. Fan Engagement Through Social Digital Broadcast Platforms Reached New Heights During Rio 2016 Olympic And Paralympic Games
  35. When customers are fans: What sports teams can teach us about engagement
  36. Sports Venues Work to Balance Security and the Fan Experience
  37. Baseball glove kiosks will be part of the SunTrust Park experience
  38. Utah Jazz unveil Vivint SmartHome Arena renovation plans
  39. Big Data: the game changer
  40. Man City link with new launch Ballr app for fan engagement in Asia
  41. Inspirational Woman: Amy McNiven | Cardiff City Player HD TV Presenter and Fan Engagement Manager at Cardiff City Football Club
  42. BIG TICK FOR NRL FINALS FAN EXPERIENCE
  43. Women of RED Host Epic Fan Experience
  44. Devils will provide personal videoboard replays to fans
  45. Clubs and fans connect in a new digital world
  46. Football takes to social media in crowded contest for fan allegiance
  47. Summer of Sports: Stories, Stats, and Fan-Driven Content
  48. SportsManias, NFLPA Partner To Create Real-Time Emojis
  49. Will humanoid robotics score for Manchester City?
  50. Sacramento Kings app lets you hail an Uber and talk to a chat bot
  51. Texas Tech, Stanford Football Big Believers In Virtual Reality
  52. Romain Grosjean: American owners could revolutionise F1 spectacle
  53. #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans
  54. OSU football: Stadium striping latest evolution of fan experience in Stillwater
  55. SAP ENHANCE MATCHDAY EXPERIENCE WITH #CITYPULSE
  56. How virtual reality is transforming the sports industry
  57. Bills ‘Color Rush’ Home Opener vs. Jets Features Enhanced Experience for Fans
  58. For the 2016 Season, the NFL Turns Up New Wireless Communication, Virtual Reality
  59. Notre Dame Enhances Fan Experience and Energy Efficiency with New LED Lighting System
  60. Lions upgrading fan experience at Ford Field
  61. Mobilitie Brings Wireless Connectivity and Fan Experience Full Circle at Toyota Park
  62. The New Tailgating Experience At U.S. Bank Stadium
  63. NASCAR aims to make the Chase an interactive fan experience
  64. Hyundai’s Promise To Give NFL Fans A Better Experience Begins At Kickoff
  65. North Harbour Rugby delights fans of beer
  66. Seahawks Throw for Delta SkyMiles with Launch of 12status Engagement Program
  67. Cardinals rank among most affordable fan experience
  68. New Flight Tool Helps Football Fans Experience the Season in Stadium
  69. Yulman teams up with AT&T to provide more interactive fan experience
  70. Octagon Singapore Launches Virtual Experience For Standard Chartered Bank And Liverpool FC Fans
  71. NASCAR’S INAUGURAL FAN APPRECIATION WEEKEND KICKS OFF AT RICHMOND
  72. How the Dallas Cowboys Use Your Nose Against You
  73. Zebra Technologies Implements Chips Into Footballs For NFL Thursday Night Games
  74. SportsGeek: Josh Biren from FamousFan: Sports Start Up Series
  75. 2016 Rio Paralympics: Fan Zone lets spectators participate in events as athletes do
  76. Amazon partners with San Francisco 49ers to offer one hour Prime Now deliveries for tailgaters
  77. Bud Light Toasts Broncos Fans With Season Kickoff Beer Giveaway
  78. NEW UMD BULLDOG FAN INITIATIVES ANNOUNCED FOR 2016-17
  79. Liverpool FC ranked No.1 by VisitFootball
  80. City Football Group’s chief commercial officer Tom Glick shares insights on its sports model
  81. CFL LAUNCHES UPDATED MOBILE APP WITH FAN-FOCUSED FEATURES
  82. Two New Fan Zones Coming to EMU Football Gamedays
  83. How brands can feed the appetite of the 24 hour sports fan
  84. FALCON STADIUM ENHANCEMENTS TO IMPROVE GAME DAY EXPERIENCE
  85. Reviewing An Innovative Connected Experience With Manchester City’s CityMatchDay App
  86. New emphasis on fan experience at football games a welcome change
  87. Schwartz: American Express Fan Experience Gives US Open Ticketholders Chance To Feel Like A Tennis Star
  88. FanNav Sports App Sets Launch Record across Big Ten, SEC & Big 12
  89. Brands Adopt Clutter-Breaking Digital Marketing Strategies through US Open for Fan Engagement
  90. Blackmagic on improving the ‘match day experience’ with AV
  91. Ole Miss and Hopscotch Launch Mobile App for Rebel Fans
  92. Fan engagement experts announced for ConfEx panel
  93. Step off the wood: New policy asks fans to not stand on bleachers at Kyle FieldAn NBA journeyman wants to take you inside his life via virtual reality
  94. IBM’s Watson makes US Open debut
  95. Soccer fan support in Portland continues to rise, but can Timbers meet demand for more seats in the stands?
  96. UCF, FSU football fans urged to prep for new security policy
  97. Free events surround NFL kickoff festival in Denver
  98. UConn Fans Bring High Expectations For Opening Night Football Game
  99. eSports: What’s next for brand sponsorship now gaming’s gone mainstream?
  100. Embracing the ‘Game-Day experience’
  101. Andy Roddick Demonstrates New Monetization Strategy For Twitter During US Open
  102. Friday Night Lights brighter at Prescott High School
  103. Switch Digital Appointed By Football Federation of Australia
  104. Baseball Hall of Fame Tour brings fans into the baseball experience
  105. Urban Meyer: Ohio State players, fans get to experience magic
  106. Fans generally unfazed by heightened security measures at Beaver Stadium
  107. Mercedes-Benz Stadium progress and impressions
  108. How technology is making the US Open a better fan and player experience
  109. Responsible Fans Rewarded at Darlington Raceway
  110. Liverpool offers Premier League’s best matchday experience, says stadium assessment scheme
  111. Disabled sports fans ‘feel frustrated and isolated’ by unfit venues says charity
  112. Liverpool win Anfield accolade ahead of Premier League rivals
  113. Attending the Battle At Bristol? 11 tips/hacks for the ultimate fan experience
  114. Daytona Rises to the Top of the World for Fan Experience and Stadium Technology
  115. Nine times female sports fan engagement was condescending and sexist
  116. Open house was “cool” experience for young UK women’s basketball fan
  117. Why Sports is the Next Digital Innovation Hub

 

 

2016 NRL and AFL Grand Final Fan Engagement Overview

It’s that time of the year again as the AFL and NRL Grand Final’s are on this coming weekend in Melbourne and Sydney respectively.

With the action set to be electric on the field at both Sydney’s ANZ Stadium and Melbourne’s Melbourne Cricket Ground there are also a fantastic selection of fan engagement activations happening in each city from these national sporting codes as well as the competing teams that will be sure to keep fans entertained, engaged and having a world class fan experience at each stadium and online. 

While Melbourne’s MCG plays host to the Western Bulldogs versus the Sydney Swans in the AFL, Sydney’s ANZ Stadium will see Melbourne Storm take on the Cronulla Sharks in the NRL. 

Twitter has already jumped in to add special Grand Final emoji’s for both the #NRLGF and #AFLGF as well as the teams.

Twitter GF Emoji's

Twitter GF Emoji’s

AFL Grand Final 2016

Taking a look at the AFL first and that code will be holding the Foxtel AFL Footy Festival in Yarra Park outside Gate 3 of the MCG. The free festival will be showcasing the best of what Melbourne has to offer in food, music, movies, and of course, footy.

The event is open to the general public and will be running for four days from Wednesday, September 28 until Grand Final day, Saturday, October 1.

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

AFL FOXTEL FOOTY FESTIVAL

The AFL Live Site has 20+ activities on offer for fans over the four days with plenty of photo opportunities for those lasting memorable moments. Here is the full list:

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

Toyota AFL Grand Final Live Site

*Update 28/9/16

I’ve just been through the AFL Footy Festival site and it is spectacular. From 30+ sponsor led fan engagement activation stands to gourmet food and drink this place has everything fans young and old could want in the lead up to the Grand Final. Pics below. 

A tradition on grand final eve, the AFL Grand Final Parade provides a chance for supporters of all ages to see the players taking part in the 2016 Toyota AFL Grand Final. Marching bands and roving entertainers will join the cavalcade of Toyota HiLuxes parading the Grand Final teams, from the Old Treasury Building to the Live Site at Yarra Park at the MCG on Melbourne’s public holiday Friday 30th September from 12-1pm.

AFL Grand Final Parade

AFL Grand Final Parade

Showcasing gourmet food options at sporting events is all part of the new wave of stadium advancements and the Lifestyle Taste of Footy event will be sure to showcase some of Melbourne’s best food options. With gourmet kebabs from Biggie Smalls Kebabs and Mexican fare from Lady Carolina to the yummy fries of King of Spuds and modern Japanese flavours of Tokyo Tina there is sure to be an option for every tastebud at this AFL footy food festival.

Screen Shot 2016-09-22 at 12.58.51 pm

Tokyo Tina

Tokyo Tina

King Of Spuds

King Of Spuds

Lady Carolina

Lady Carolina

Biggie Smalls

Biggie Smalls

Adding to the AFL Grand Final fan experience is the AFL Kids Zone which will include a range of activities for young AFL fans including the ever popular Woolworths AFL Playground, AFL Bounce, Ben 10 Drone Zone and NAB lounge.

AFL Kids Zone

AFL Kids Zone

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

Woolworths AFL Playground

The kids zone at the AFL Footy Festival also includes the Presto Movies at the MCG which will include a free public screening of the popular film Minions.

AFL Movie Day

AFL Movie Day

To keep fans connected, Telstra is also providing free wi-fi hotspots throughout the Foxtel Footy festival. Fans can connect to the ‘Free Telstra Wi-Fi’ when they arrive and share their photos and videos from each day of the event.

The AFL Grand Final Eve Party featuring Australian hip hop supremo Illy is a free gig for fans at Yarra Park on September 30.

AFL Grand Final Eve Gig

AFL Grand Final Eve Gig

To get fans to the MCG on Grand Final day, Public Transport Victoria are putting on extra services and extending the free tram from the CBD to the MCG. More on the free transport here: MCG Public Transport

PTV

PTV

 

Sydney Swans

As for the teams, Sydney are holding an open training session at the SCG on Monday while galvanising their fans passion together under their #AFLGF hashtag of #ProudlySydney. Fans can also pick up their special Swans Grand Final tee’s as well.

The Swans Finals Hub has all the information fans needs to have an exceptional fan experience at the MCG and features a page where fans can leave their Fan Mail to support the team.

The Swans App also features lots of exclusive content for fans to engage with on Grand Final day including:

– LIVE scores and team/player stats direct to your device
– Player profiles for every current player
– Video on Demand allows you to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from your club
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Team Stats including disposals, kicks, handballs, and more
– Player Stats including goals, behinds and Fantasy points, plus their season averages
– Follow your club via the official Twitter feed
– Visit the Swanshop
– Book tickets to any match

Swans Finals Hub

Swans Finals Hub

Swans Open Training Session

Swans Open Training Session

Sydney Swans GF tee

Sydney Swans GF tee

Swans Fan Letters

Swans Fan Letters

The Swans are calling on fans to get behind their ‘Proudly Sydney‘ campaign and asking them to change their profile pics on Facebook to support the team while also having a Live Site for the Grand Final in Sydney on Saturday. 

Proudly Sydney

Proudly Sydney

Proudly Sydney

Proudly Sydney

Swans Live Site

Swans Live Site

Western Bulldogs

The Western Bulldogs have plenty on for fans as well with their AFL Grand Final Live Site at Whitten Oval, their Fans MVP Vote and an open training session on Tuesday featuring a host of activities.

Quality content such as the Dogs CartoonKidszone Healthy Eating Tips and their The Pack kids activities are also sure to excite fans young and old in the lead up to the grand final.

Bulldogs AFL GF Hub

Bulldogs AFL GF Hub

Bulldogs Live Site

Bulldogs Live Site

Bulldogs GF merch

Bulldogs GF merch

Live Site

Live Site

Dogs Cartoon

Dogs Cartoon

Dogs Open Training

Dogs Open Training

The Pack

The Pack

The Pack

The Pack

The Pack Colouring Page

The Pack Colouring Page

The Bulldogs app features a heap of fan content such as:

– LIVE scores and stats for every game of the 2016 AFL Toyota Premiership Season
– Refreshed Match Centre, including new team and player stats, and in-game video highlights
– New Team Stats section showing how the club shapes up against competition averages
– Improved Player profiles with additional stats and player information
– Video on Demand to watch match highlights and press conferences while you’re on the run
– Latest News & Videos from the club
– Player profiles for every current player, including bio, related articles and video, and season stats
– Team Selections as they are announced
– Match details for the season including Results, Ladder and team Fixture
– Alerts to your phone for club news, team announcements and match starts
– Team song audio and lyrics
– Fans’ MVP
– Follow your club via the official Twitter feed
– Visit the Bulldogs Shop
– Book tickets to any match

WB App

WB App

On the Sunday after the AFL Grand Final (Sunday October 2nd, 2016) the Melbourne Cricket Ground is opening the doors to the public for the annual ‘MCG Open Day‘ where sports fans can have fun on the field as well as participate in the following activities:

-Relive your favourite sporting moments on the hallowed turf of the MCG with kick-to-kick with family and friends.
-Kids can participate in free cricket clinics courtesy of the Melbourne Stars.
-Create your own Grand Final celebration and have your photo taken with the 2016 replica AFL premiership cup (at the reduced cost of $5 per photo if you pre-registered).
-Bask in the glory of the Cricket World Cup and the Women’s Ashes Trophy.
-Don’t miss our Frozen stage shows which will take place throughout the day. You can even take a photo with Elsa, Anna and Olaf!
-Explore the inner sanctum of the MCG, from the player change rooms and cricket viewing rooms to the MCC Library and The Long Room.
-Visit the National Sports Museum at a discounted cost (only $5).
-See, hold and take photos with a variety of amazing animals at our petting zoo
-Kids can enjoy free pony rides from 11am-3pm
-Enjoy traditional footy fare – from meat pies and hot chips, to salad and sushi at family friendly prices. Don’t miss out on the Kids meal deal!
-Free face painting.
-Roaming entertainment.

MCG Open Day 2016

MCG Open Day 2016

 

National Rugby League 2016 Grand Final

The NRL is hosting a free NRL Grand Final Fan Day on Thursday 29th September at the Sydney Opera House Forecourt in Sydney which will include the following fan activations and activities:

– Virtual kick

– Kids entertainment and activities

– Player signing sessions and photo opportunities

– Team mascots

– Live entertainment

– Photo opportunities with a life size NRL Trophy

NRL Grand Final Fan Day

NRL Grand Final Fan Day

NRL Fan Day

NRL Fan Day

On Grand Final day, Sydney’s ANZ Stadium will be hosting an array of activities for fans close by in Cathy Freeman Park which will include:

– A massive pre-game Grand Final party will kick off from 11am on Sunday.

– Loads of live entertainment and gourmet food and drink options.

Megastar Keith Urban will perform LIVE pre-game as part of an electrifying build-up to the NRL Grand Final. The chart-topping ARIA and Grammy Award winner will bring home the pre-game show following a performance by multiple Grammy Award-winner Richie Sambora, a founding member of Bon Jovi, who will be joined by Australia’s own guitar goddess Orianthi.

Melbourne Storm

Melbourne are holding an Open Training Session this week for fans.

Open Training Session

Open Training Session

Melbourne through sponsor Tiger Air are offering fans 5% off their flights to the Grand Final while their app is a must download ahead of the final match of the season on Sunday and includes:

– A brand new design theme and layout optimised for the iPhone 6;
– Access to the latest team News, Videos and Photo Galleries;
– 2016 Telstra Premiership Draw and Fixtures presented in a round or calendar format;
– Ladder for the Telstra Premiership and Holden Cup;
– Full squad list with Player Profiles;
– Push Notifications to keep you updated at all times with breaking news, score alerts and match updates;
– Integrated Twitter feeds from the official team and player accounts; and
– Access to all team related sites, including Membership, Merchandise Store, Ticketing, Events Calendar and many more!

Storm

Storm

Storm App

Storm App

Cronulla Sharks

The Sharks Finals Hub has all the information that fans need to know for the big day with merch, game notes and interviews while the team are encouraging fans to use the hashtag #WhyNotUs to get them psyched up for the game.

Cronulla are hosting a fan day on Tuesday.

Cronulla Fan Day

Cronulla Fan Day

Sharks Social

Sharks Social

Sharks Fan Day

Sharks Fan Day

A pop up shop will help fans gear up for match day while they have also put together a Sharks Spotify playlist for fans to dance to ahead of the big match. You can listen in here to the Cronulla Sharks NRL Playlist.

#WhyNotUs

#WhyNotUs

Sharks Grand Final Hub

Sharks Grand Final Hub

Sharks Pop Up Shop

Sharks Pop Up Shop

Sharks Playlist

Sharks Playlist

 

Cronulla Sharks Playlist

Cronulla Sharks Playlist

 Sharks fans are able to get their hands on official Grand Final shirts 

Cronulla Sharks shirts

Cronulla Sharks shirts

There are sure to be even more activations,  content and activities for fans of both codes and teams which are set to excite and engage sports fans this weekend and showcase the best in fan engagement from both codes. 

Note: I’ll be adding in more pictures and updates as they come in across the teams social streams and websites as well as pictures of the AFL Footy Festival in Melbourne which I’ll be checking out on Wednesday. 

 

2016 AFL Grand Final Fan Experience, MCG, Melbourne, 2016

The 2016 AFL Grand Final day fan experience at the MCG in Melbourne. 

UCLA Bruins Fan Experience, Rose Bowl Stadium, LA, USA, 2016

The UCLA Bruins fan experience from the Rose Bowl in 2016.

Miami Dolphins NFL Fan Experience, Hard Rock Stadium, Miami, USA, 2016

An impressive set up in Miami back in October 2016 for the Miami Dolphins NFL fan experience.

Golden State Warriors NBA Fan Experience, Oracle Arena, Oakland, USA, 2016

Checking out the GSW NBA fan experience from October 2016 in Oakland, California at the Oracle Arena.

Denver Broncos NFL Fan Experience, Sports Authority Field Stadium, Denver, USA, 2016

The Denver Broncos NFL fan experience from Sports Authority Field Stadium in Denver, Colorado from 2016.

Tennessee Titans NFL Fan Experience, Nissan Stadium, Nashville, USA, 2016

Good times checking out the Titans fan experience in downtown Nashville back in 2016.

Chicago Cubs MLB 2016 World Series, Wrigley Field, Chicago, USA, 2016

I was in the right place at the right time in Chicago as the Cubs played host at 1066 West Addison AKA Wrigley Field for the 2016 MLB World Series.

Chicago Bulls NBA Fan Experience, United Center, Chicago, USA, 2016

Chicago Bulls NBA fan experience at the United Center in Chicago from 2016.

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