Month: May 2016

100+ Fan Engagement and Fan Experience Articles From May 2016

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of May 2016.

  1. Football fans to get smartphone vote to substitute player
  2. Nissan And Play Station Partner To Bring Fans Attending UEFA Champions League Final Today A Unique Experience
  3. Indy 500 at 100: The Fan Experience Gets an Upgrade at IMS
  4. LA LIGA MAY FINE CLUBS WHO SHOW EMPTY SEATS ON TELEVISION
  5. The best things in life are rarely easy
  6. WiFi at Headingley: 560GB not-out
  7. SPORT BUSINESS IN DIGITAL: THE DIZZYING DISRUPTION OF SPORT
  8. Leinster Rugby Is Pioneering Digital Innovation In A Traditional Setting
  9. HOME OF ATLANTA UNITED, MERCEDES-BENZ STADIUM BEGINS REVOLUTIONIZING THE GUEST EXPERIENCE
  10. The Lightning Projected Mario Kart On The Ice Between Periods
  11. Atlanta Falcons putting an end to price gouging on concession food
  12. Best in Mobile Fan Experience
  13. If StarbucksUK ran football- Mark Bradley
  14. Customers Score Big as Sprint Provides Exclusive Free Access with No Data Charges to Every Live Match of 2016 Copa América Centenario with fuboTV
  15. Lightning nominated for sports business ‘Team of the Year’
  16. Atlanta Falcons: Mercedes-Benz Stadium Interview with Senior VP Mike Gomes
  17. New fan council takes aim at ban on umbrellas
  18. Roland Garros presents new fan experiences for 2016 French Open
  19. Hyundai creates immersive fan experience for Euro 2016
  20. Full fan experience during opening weekend at home for Canaries
  21. BST: Fan representation must be done properly
  22. Spotlight: Stadia Solutions
  23. Bigger is Better: UCF Football and Basketball are getting new video boards
  24. Selling soccer to the States: The growth of MLS and the beautiful game in the US
  25. Improving the fan experience with technology
  26. EA SPORTS UFC 2 Introduces All New Competitive Gaming Experience
  27. SMT Partners With THE PLAYERS Championship to Elevate Fan Experience
  28. Fan experience for Angie’s List Grand Prix
  29. Cardinals activate free Wi-Fi at Busch Stadium
  30. ‘A True Ticket Exchange Program’
  31. Fan Dome Provides The Ultimate Experience For UK Football Fans
  32. Harbhajan Singh unveils mobile sporting app –’Ballr’
  33. 5 ways to leverage sports analytics to grow your fan base
  34. Dover Is Exactly How NASCAR Should Be
  35. Fans encouraged to arrive early for Military Appreciation Night vs. Colorado
  36. Doc: FC Cincy fan experience top notch
  37. Villanova sends out Pavilion survey about renovations, gameday experience and more
  38. Michigan International Speedway revs up its Wi-Fi capability with new hotspots
  39. BOOSTING THE FAN EXPERIENCE AT SOUTHEASTERN UNIVERSITY
  40. How a souvenir football in Mexico City sparked a four-decade love affair with the Cleveland Browns
  41. Jazz Fest organizers celebrate 30 years
  42. Monterosa’s LViS Platform will be used for UEFA 2016
  43. How the Kentucky Derby Is Raising the Stakes for its Fans
  44. At Charlton, giant nets and sniffer dogs offer the ‘unique fan experience’
  45. AFL fans to help determine fate of on-screen shot clock
  46. Philadelphia Eagles’ Sustainability Efforts Soar to New Heights
  47. Man City trials first live VR match in London, New York and Melbourne
  48. Golf’s ‘Players Championship’ Is Finally Going High-End
  49. A New Kind of Fantasy Sports Sweeps Through Asia with the Launch of Ballr
  50. Scoreboard for new Rogers Place will be largest in the NHL
  51. NASCAR: What It’s Like To Experience Dover
  52. Virtual reality the future for Canucks fans
  53. Carrier Dome to undergo facelift, new fan experience
  54. How Sports Teams Are Using Podcasts To Engage Their Fans in 2016
  55. Strength In Numbers GSW
  56. Carlsberg partners with DSTV for Euro 2016 fan experience
  57. Vodafone Qatar eyes smart stadiums for 2022
  58. NEW STADIUM REVOLUTIONIZING GUEST EXPERIENCE
  59. Tribe Hackathon to enhance Cleveland Indians’ fans experience
  60. Hey Who Dey Nation!
  61. New Britain Bees experience not quite the Rock Cats, but it’s still worth the trip
  62. Oregon basketball attendance numbers rebound as foundation is put in place for future
  63. 3 STEPS TO GET YOUR BRAND NAME ON VIRAL FAN-GENERATED CONTENT
  64. How to document the stadium experience
  65. Trail Blazers Partner With Microsoft Cortana To Get Smarter With Ticket Sales
  66. Paul Allen’s Portland Trail Blazers use Microsoft’s Cortana technology to sell tickets and engage fans
  67. New owner of Binghamton Mets aims to improve fan experience
  68. A preview of the Braves new home
  69. The Irishman leading the mile-high rugby revolution in sports-mad Denver
  70. Welcome, Raptors fans, to Jurassic* Park
  71. Incorporating virtual reality into the fan experience was lengthy research project for Cavs
  72. Monterosa aims to put fans at the heart of Euro
  73. Overwhelming response for VIVO IPL Fan Park
  74. LED video display manufacturer integrates venue LED lighting into game-day experience
  75. FAN VIOLENCE AND STADIUM SECURITY IS AN ETERNAL ISSUE IN SERBIA
  76. Albion fans around the world have eyes on the big game Sally freedman and fellow Albion fans get together on the beach at Melbourne Simon Reynolds with son Radd, nephew John and brother Chris
  77. Texas Rangers New LED Lighting System Will Save Money, Provide Better Broadcast Experience
  78. Building Loyalty Through Fan-First Marketing
  79. ATP And Infosys Launch New ATP Stats Leaderboards Offering New Insights To Fans
  80. Cavs and Budweiser Team Up to Bring Virtual Reality Experience
  81. Promotions aid fan experience at Sounds games
  82. PGA TOUR Improves Fan Experience with Mitsubishi Electric Diamond Vision 10mm Pitch Scoreboards
  83. SportTechie Startup Profile Series: IdealSeat Provides Data About The Experience That Changes The Game
  84. Buenos Aires Football Club Tests Implanting A Microchip In Fans To Help With Stadium Security
  85. USU football: Upgraded stadium to include new video boards, sound system
  86. Churchill Downs Launches New App For Kentucky Derby
  87. VR reinventing social sport experience
  88. First Kentucky Derby Museum Fan Fest is a Triple Crown Success
  89. Groundbreaking Technology To Enhance Fan Experience Will Be Unveiled at Cavaliers Playoff Games
  90. Hyundai FanDome
  91. San Jose Sharks Showing New Appreciation for Fans
  92. VIRTUAL REALITY: THE STADIUM VS THE SOFA
  93. How Viacom Lab intends to rethink fan engagement and experiences
  94. Who ate all the pies? The importance of food in the Australian sporting experience
  95. Managing fan experience for engaging and profitable events
  96. Stadium owners: It’s time to modernise to monetise
  97. Fan Experience: The Atlanta Hawks Season
  98. Roland-Garros s’annonce extraordinaire avec Perrier
  99. Derby Day Gigapixel
  100. BARCLAYS CENTER CREATES A DIGITAL FAN EXPERIENCE VIA INTERACTIVE APP
  101. OLYMPIQUE LYONNAIS BLAZING A TRAIL FOR FAN EXPERIENCE APPS IN EUROPE
  102. U.S. Bank Stadium News & Notes – May 6, 2016
  103. Wi-Fi, Big Data and Mobile Apps Help Stadiums Generate Extra Revenue [#Infographic]
  104. Washington Redskins Use Research to Significantly Improve Fan Experience
  105. SportTechie Startup Profile Series: Rukkus Lets Fans Browse And Buy Tickets Via Virtual Reality
  106. AT&T Launches Olympics ‘Fanmate’ Experience

How Sports Teams Are Using Virtual Reality To Enhance The Fan Experience

Even though still in it’s infancy, the rise and popularity of Augmented Reality (AR) and Virtual Reality (VR) is permeating into every industry in the world from video games and education to health and the arts with the sports business leading the way in a number of exciting areas.

Teams and stadiums, predominately from the US but also in the UK, Europe and here in Australia are realising the potential of AR/VR to engage their fans as this is being seen as “the next evolution of human story telling at a whole new level” and we all understand the value of storytelling for driving home positive and deeper fan experiences. 

This blog takes a look at what sports businesses, teams and stadiums are doing around the world to engage their fans and enhance the fan experience with virtual and augmented reality technology.

Have you seen something else or think I’ve missed a great idea in this space? Hit me up on @MrBlairHughes on Twitter and share what else is happening in this VR/AR world.

USA

HeadcaseVR

This company collects “depth data capture” which uses 360-degree cameras and sensors to help teams access new data and analytics like how many seconds a football was in the air for or how fast it was thrown.

San Francisco Giants MLB

The Giants have teamed up with Jaunt to produce content using 360 degree video technology. At home games, fans have the chance to experience virtual reality by checking out the Giants social media centre where they have the opportunity to try on Samsung Gear VR headsets to experience the club’s new VR. The VR experience allows members to feel like they are at a training game and get an intimate, field level view of the action. Fans are also able to turn 360-degrees and feel like they are in the infield for practice.

Giants VR

Giants VR

Giants VR

Giants VR

Boston Red Sox MLB

The Red Sox have embraced virtual reality by having new virtual reality booths at Fenway Park this season. Red Sox fans have a chance to see the team up close and in 360 degrees. The technology made its debut recently with three dugout-themed booths stationed through the ballpark with each having several VR headsets for fans to get closer into the action. The club have admitted that the future is uncertain as to how they will use VR but that it’s an important piece of technology.

US Soccer

Looking to change their logo, US soccer released the final design on Google Cardboard for fans to experience this in virtual reality.

Rukkus

This new app lets fans browse and buy tickets using virtual reality.

Rukkus

Rukkus

Rukkus

Rukkus

NASCAR

Making it’s debut recently at the Daytona NASCAR,  the XFINITY Virtual Reality Experience simulates an on-track experience for fans.  Fans are able to experience what it’s like to drive a race car and experience the action.

NASCAR has also put fans behind the wheels in this new Mountain Dew virtual reality activation.

 

Cleveland Caveliers NBA

The Cavs teamed up with Budweiser recently to venture into the realm of fully immersive, 360-degree VR videos. The Cavs gave away a limited number of specially designed Budweiser-cardboard viewing headsets to fans at games recently and represents the first team in the NBA to have VR natively built into their official team mobile app and one of the only teams in the league to offer exclusive VR content. The technology debuted with an exclusive VR video that took fans inside the game day experience.

Cavs VR

Cavs VR

US OPEN 2016 Tennis

Fans at the US Open were able to try out this virtual reality experience which saw them try to return a serve from Maria Sharapova

NFL

The NFL teams and stadiums have been rolling out some impressive VR experiences recently with the 50th Super Bowl no exception. VR demos at SB50 enabled fans to transport onto the sidelines, beneath huddles and into locker rooms at Levi’s Stadium in Santa Clara.

Here’s a quick look at the VR experiences from the Jaunt Super Bowl booth.

On one of my recent US fan experience treks I also played around with SAP’s 49er’s Quarterback Challenge kiosk at Levi’s Stadium in Santa Clara where fans can use VR to feel what it’s like to be a quarterback under pressure from a tough defence.

49ers VR

49ers VR

49ers VR

49ers VR

49ers VR

49ers VR

New England Patriots

The Patriots have released this new VR experience for Patriots fans that was launched by Google Cardboard, in partnership with VISA and Bank of America, named “Travel Inside The Game“.

The idea was to immerse fans in the reality of last year’s SuperBowl winners, using a 360° video experience that saw 10,000 of the headsets handed out by the club.

NY Jets

The Jets have been experimenting with VR tech since the last NFL season and which has seen fans become immersed into the training sessions.

Here is a good chat with the NY Jets Seth Rabinowitz did with Fanalyse on their audioBoom channel talking about the Jets use of virtual reality. 

Boxing

Through virtual reality, the Jacobs Vs Ouillin bout was broadcast live to fans in VR through the Haymaker 360 App. The company used multiple cameras to create a 360-degree video where viewers were able to pan in all directions and view the match from different perspectives as well as access exclusive VR content on Haye’s workout and everyday life.

Horse Racing- Kentucky Derby

NBC Sports Group teamed up with NextVR at the Kentucky Derby to produce the first-ever live VR horse-racing experience.

NextVR Kentucky Derby

NextVR Kentucky Derby

 

College Basketball

Virtual Reality company NextVR teamed up with Fox Sports to live stream the quarterfinal, semifinal and championship games of this year’s Big East tournament.

NextVR

NextVR

http---mashable.com-wp-content-uploads-2015-10-grvr0897

 

NHL

For the NHL All Stars games, the NHL gave fans who could not attend a second chance to experience each event and feel like they were there.

First up was this compilation piece from the 2016 Honda NHL® All-Star Game. Utilizing the Jaunt ONE camera to provide a full 360-degree VR experience of the action, fans received an on-ice position at the Honda NHL® Skills Competition™, a seat on the glass for the NHL All-Star Game and other unique vantage points, including standing next to the press at media day and a look inside the locker room.

LA Kings

Last October I checked out the Staples Centre and the LA Kings fan engagement and got to trial the PictureMe activation from Toshiba. The augmented reality activation enabled me to have the mascot transformed into a picture of us both. Toshiba states that it is bringing a mobile focus to basketball fans’ experiences at Los Angeles’s Staples Center by rolling out an augmented reality application that curates true-to-life pictures of team players with game attendees, allowing guests to enjoy a memorable photo opportunity.

LA Kings VR

LA Kings VR

LA Kings VR

LA Kings VR

LA Kings VR

LA Kings VR

NY Rangers

The Rangers have a goal set up that sees fans try to defend the goals as pucks fly in from the star players as the fan wears a VR head set. 

NY Rangers VR

NY Rangers VR

NY Rangers VR

NY Rangers VR

Stanford University- STRIVR

Stanford University teamed up with STRIVR to develop a virtual reality simulator that is revolutionizing sports training.

MMA- Bellator

Bellator plans to go behind the scenes and let viewers experience fighters’ pre-bout rituals, practice rounds and training regimens.

MMA VR

MMA VR

MMA VR

MMA VR

 

UEFA- Euro2016

UEFA has teamed up with Nokia and their OZO professional VR Camera PC-01 to give VR viewers a 360-degree shot throughout the stadium during multiple games, including some of the England, Wales and Northern Ireland matches.

Euro 2016

Euro 2016

England

MCFC

Manchester City partnered with LiveLike and Sky Sports to bring City fans in London, New York and Melbourne closer to the game through virtual reality. LiveLike had fans put on a Samsung Gear VR headset and enter into a virtual stadium where they could maneuver to see the live broadcast, replays, stats and highlights.

MCFC VR

MCFC VR

 

Liverpool FC

LFC fans from all over the world were able to experience YNWA in full 360 by clicking and dragging the screen below.

England Rugby

England set up a VR experience for fans at the Six Nations recently whereby fans could try out a Samsung ‘School of Rugby’ game on the new Samsung Galaxy S7 and Samsung Gear VR headsets with the game challenging their reaction speeds against rugby stars Martin Johnson and Lawrence Dallaglio.

England: Wear The Rose

England allowed fans back in 2014 to experience virtual reality with Oculus and let fans train with the England rugby team. The Oculus Rift experience put fans right in the middle of the action and gave them a 360 degree view throughout.

Australia

Cronulla Sharks NRL

The Cronulla Sharks unveiled their ‘SharkPark3D’ virtual reality where fans can experience the home ground with Google Cardboard’s head set.

SharkPark3D Virtual Reality

SharkPark3D Virtual Reality

SharkPark3D Virtual Reality

SharkPark3D Virtual Reality

F1 Australian Grand Prix

Apart from offering a wealth of fan experiences, the AUSGP also featured a virtual reality ‘BIG HELMET’ this year which let fans immerse themselves in the helmet of a Formula 1 driver.

AUSGP Big Helmet

AUSGP Big Helmet

Port Adelaide Power AFL

The Power in conjunction with Jumpgate Virtual Reality have created a virtual classroom where players are being educated on skills through the use of  VR head sets. Port has filmed training sessions with three dimensional cameras, with the vision transferred to 3D goggles which offer 360 degree views, sighted through virtual reality goggles. “They (players) can use the goggles and all of a sudden be almost playing football while they’re on the couch, which is helping them educate,” Power coach Ken Hinkley said on Friday.

PAFC

PAFC

Port have also developed the PAFC Renault Virtual Reality Zone which allows fans to use virtual reality to run out through the banner from the team sheds.

New Zealand

All Blacks

The All Blacks Rugby Union team partnered with AIG to allow fans to experience the HAKA up close and personal with these AIG Haka 360º Experience viewer headsets that were given away to 5000 fans.

Australian Open 2016 Tennis

As part of the AO Social Shack, there was a virtual reality activation with the Aus Open 360 World ‘lab’ which let fans experience a sensory explosion from all angles of the on court action.

AUS Open VR

AUS Open VR

AUS Open VR

AUS Open VR

AUS Open VR

AUS Open VR

Netherlands

PSV Eindhoven

The Dutch football champions launched an immersive virtual reality experience which puts fans at the heart of last seasons title winning celebrations.

The new virtual reality film by PSV Eindhoven gave fans from all over the world the unique opportunity to get up close and personal with the players, as they re-live the scenes of when they won the championship title last season.

An Aussie West Ham Fan’s Memories of Upton Park and Farewell to The Boleyn

Some of my West Ham Kits

Some of my West Ham Kits

Tomorrow night West Ham United bid farewell to Upton Park or ‘The Boleyn’ as it is also known after 112 years in East London.

The Olympic Stadium and even Europe beckons after a couple of extremely positive seasons that as Hammers fans are exciting to watch having constantly been on the end of many heartbreaks like relegation and last minute defeats in recent years. Like many fellow Hammers fans I would celebrate a draw against a big 4 team as though we had won all 3 points and the game, hell even just scoring goals was tough in the late 2000’s but now we seem to be scoring 2-3 per game! It has truly never been a better time to be a West Ham United fan with all the encouraging things that are taking place.

It seems a tad odd to get sentimental regarding a club leaving a concrete building but West Ham and the Boleyn hold a special place in my heart. I’ll be sad that I won’t get a chance to watch one final game there but just like all the other West Ham fans who were lucky enough to attend a game here or perhaps even just walk outside the ground on a weekday over the years or watch games on TV in their part of the world, the visits that I made to the stadium will forever be etched in my fondest memories of both living in London and being a sports fan.

Here’s a bit of my story in becoming a West Ham United fan and a look back at the matches I attended over the last decade.

2006: Who the hell are the Brisbane Broncos?’

I was not a football fan when I first moved to England at the end of 2006 to take up my first teaching post in Mildenhall outside Cambridge but I became one after the first day of school. I was teaching maths, geography, art and design across grades 5-8 and on the first day of school I asked all the students a few questions to get to know them and vica versa (mainly just me saying Crikey and other Australian slang words which made them laugh). When the topic of sports came up, the kids asked me what team I supported and I said ‘That’s easy, the Brisbane Broncos’ and one cheeky kid replied ‘Who the hell are they?’. I quickly learnt never to talk about rugby league in this part of the world ever again and in the interests of finding a team to support I asked all of the kids across all of the classes I took (400 odd of the 600 odd school population) what team they supported and that I’d support the team with the most votes.

I still remember the votes as they were tallied up by a student during the end of following afternoon’s final class.

Arsenal- 107 votes

Liverpool- 107 votes

Manchester United- 58 votes

Chelsea- 43 votes

Tottenham- 31 votes

Ipswich- 18 votes

Cambridge- 8 votes

Misc- 22

Total: 394 Votes

So there it was. It looked as though I was going to have to follow Arsenal AND Liverpool or these kids would never let me hear the end of this. I ended up making my way up to Anfield and saw LFC take on PSV in a Champions League match in April 2007 and had a great night out with local fans but something was missing. Liverpool just wasn’t for me. Plus I couldn’t get up there every fortnight so I needed a team closer to London.

2007: The IT Crowd ‘West……..Hammmmm’ 

I finished up my first teaching stint in Mildenhall, Suffolk and returned to Australia for a few months before returning to live and teach in London for another year in 2007. Around the end of 2007 a friend and I decided to sign up to the Channel 4 live TV filming sessions out of curiosity and for something fun to do while living in London. One Friday we made our way out to the studios at the end of the Metropolitan line in Uxbridge with 450 other lucky people to see two episodes of The IT Crowd being filmed. While one episode was filmed live we also watched another episode on the screens with our laughs being recorded for both episodes (so yeah if you’re an IT Crowd fan you can hear my laugh in the DVD’s).

Anyway in one of the episodes there was this ridiculously funny scene where one of the character has to choose what team he supports and thus looks at a ham and says ‘West….Hammmm’ which then followed a scene of the guys at a West Ham match. It was a funny moment in a hilarious show that made me laugh and I got me thinking about how I needed to find a team to support while living in London and West Ham could just be that team.

Here’s that famous scene if you’ve never seen it before

 And here’s a pic to prove I was in the audience…..and yes WTF is going on with my hair. I don’t even know!

IT Crowd Live Taping

IT Crowd Live Taping

Game 1: West Ham United Vs Portsmouth November 15th, 2008 0-0

In November 2008 as my visa and time teaching in London was coming to an end I finally had my first opportunity to head out to Upton Park to watch West Ham take on Portsmouth in what would turn out to be a 0-0 draw and featuring the Socceroo’s Lucas Neill.

There’s nothing quite like stepping off the tube and walking down Green St from the Upton Park tube station. Fans cheering and yelling, laughing and smiling ahead of the big match was something that always gave me goosebumps.

Exiting right out of the station and crossing the road to walk down to the stadium that was a short 600m walk you would sense an air of excitement in the crowd. You would often have to walk on the road if it was closer to the match starting as the sidewalks would be busy with foot traffic as you past by the unofficial West Ham merch sellers, hot food stands, pubs, old houses and chicken and kebab shops.

Soaking up the atmosphere and the vibes of this first visit was surreal as was the moment I knew I was a Hammer for life. My friend Kim and I walked into the Queens, ordered a few pints and struck up a conversation with some Irish West Ham fans who had been coming across to The Boleyn every fortnight or so for the last twenty years to watch the team play. I’ll never forget this one bloke telling me these passionate stories of what the club meant to him and why he was such a die hard fan as well as asking which team my friend Kim and I were going for seeing as we had no ‘colours’ on. I asked why this mattered and he said, ‘well people might bash ya thinking yer a Pompey fan!’ We laughed and said ‘who’d bash us, we’re Australian!’ and as the opening whistle was approaching this guy handed me his scarf and beanie and said ‘there you go fella, you’re a West Ham fan now’. Sitting in the Sir Trevor Brooking Stand for my first match here, I have thought about that gesture of kindness from this fan many times and of the moment I had become a West Ham United supporter.

Match report: West Ham halted their losing streak with their first clean sheet of the season and a point, but they could easily have had all three.

WHU vs Pompey

WHU vs Pompey

WHUFC Vs Pompey

WHUFC Vs Pompey

Walking out of Upton Park Tube

Walking out of Upton Park Tube

0-0

0-0

Inside Upton Park

Inside Upton Park

The Boleyn

The Boleyn

WHU vs Pompey

WHU vs Pompey

Green St

Green St

WHU vs Pompey

WHU vs Pompey

Having a pint at the Boleyn Ground

Having a pint at the Boleyn Ground

Game 2: West Ham United Vs Arsenal October 25, 2009 2-2

In 2009 and now working more in the music business back in Brisbane, I headed back to London for a trip to see some friends, catch some gigs, network with the London music business and of course catch a West Ham game at The Boleyn.

On this cold London night in October I headed out to watch the Hammers team of Parker, Upson and Green play an Arsenal side that featured Van Persie, Gallas and Fabregas amongst others. Something that became a bit of a tradition on every occasion back to the stadium was to buy that seasons kit and get the number of the corresponding Premier League campaign on the back of the jersey.

A great come from behind win ensued as the Hammers came away with a 2-2 draw following a Carlton Cole strike and Diamanti penalty 6 minutes later that had the ground shaking.

My mates and I followed up this win of sorts over a powerhouse Gunners team with beers til the early hours of the morning at The Boleyn pub next door to the stadium and then from what I can vaguely remember a quick one mile dash to get the last tube from East Ham afterwards.

Match report: Late goals from Carlton Cole and substitute Alessandro Diamanti saw West Ham come from 2-0 down to claim a deserved draw with Arsenal.

Match highlights:

WHU Vs Arsenal

WHU Vs Arsenal

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

West Ham Vs Arsenal 2009

WHU Vs Arsenal 2009

WHU Vs Arsenal 2009

WHUFC Vs Arsenal 2009

WHUFC Vs Arsenal 2009

WHU Vs Arsenal 2009

WHU Vs Arsenal 2009

WHU Vs Arsenal 2009

WHU Vs Arsenal 2009

Boleyn Pub

Boleyn Pub

Boleyn Pub

Boleyn Pub

Game 3: West Ham United Vs West Bromwich Albion March 30th, 2013 3-1

It would be close to four years wait til I was able to get back to Upton Park for what would turn out to be seeing the Hammers win a game for the first time from in the corner of the Green Street stand.

From 2009 to this moment there would be many late nights spent watching West Ham games live on Fox Sports Australia on the couch at 11pm, in bed at 2am or at the gym at 6am or even just at pubs with fellow Brisbane Hammers fans such is the life of an Aussie EPL fan with the late time slots of matches.

In 2013 I came back to London for my 29th birthday for this West Ham game and to see one of my favourite bands (Black Rebel Motorcycle Club B.R.M.C) play a few dates across Europe.

I also came back to this great city as I was looking to leave both the music industry and teaching and get back into the sports business. I ended up having a heap of meetings with a host of Premier League and Championship clubs before later convincing Queens Park Rangers to take me on later in the year. You can read more about how I scored an internship with QPR here (I still can’t believe it happened!): QPR Internship

The match day program featured the new stadium design for the Olympic Stadium and West Ham went on to win 3-1 thanks to a brace from Andy Carroll and a sublime effort from Gary O’Neill.

The customary photo outside the front gates would later follow as was another thing I loved to do before or after every game.

Match Report: Andy Carroll scored twice to ease West Ham’s fears of dropping into the Championship with a win over West Brom.

Match highlights:

West Ham Vs WBA

West Ham Vs WBA

 

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

West Ham Vs WBA

Game 4: West Ham United Vs Sunderland 14th December 2013 0-0

Having ended my teaching career in late November to come back and work with QPR was a dream come true and while I was able to work at the club for a few months learning valuable fan engagement skills, I was also trekking up and down the English coastline visiting 20 odd stadiums for various matches.

West Ham were of course on the cards for two matches, the first of which against Sunderland turned out to be somewhat of a waste of £60 in the East Stand due to the wet conditions but nonetheless it was another great day out with some mates first at a pub in Plaistow and then with some pies and mash at Nathan’s Pie and Eel shop on Barking Road.

Match Report: Sunderland earned only their third away league point of the season following an uninspiring draw against fellow strugglers West Ham at Upton Park.

WHU Vs Sunderland

WHU Vs Sunderland

WHU vs Sunderland

WHU vs Sunderland

nathans pie and eel shop

nathans pie and eel shop

nathans pie and eel shop

nathans pie and eel shop

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

WHU Vs Sunderland

Game 5: West Ham United Vs Arsenal 26th December 2013 1-3

This game was a good laugh. I sat with my music business and London football mate Jon whose an avid Arsenal fan. Jon wore his Gooner kit to the game and then jumped up and down when both Cole and Walcott scored thus narrowly avoiding a smack down from fellow Hammers fans. 

We sat in the Bobby Moore stand, drank pints of Carlsberg and Fosters at the Queens and then sang ‘Bubbles’ as West Ham lost 2-1. A fun day out on what was another freezing winter’s day in London. 

Match report: Theo Walcott struck twice and Lukas Podolski netted a third as Arsenal came from behind to win at West Ham and go back to the top of the Premier League.

Match highlights:

WHU Vs Arsenal

WHU Vs Arsenal

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

WHUFC vs Arsenal 2013

Game 6: West Ham United Vs Manchester United 8th February 2015 1-1

Having landed a dream job in sports with a global start up I was back in London for work and it just so happened to coincide with a massive match up at the Boleyn with West Ham taking on United.

We so nearly had this game until Blind scored in the 93rd minute of what was a freezing Sunday night in London. 

I went solo to this match and bought a ticket in a pitch side section of the East Stand for about £70 which was quite high but I’m glad I did now as it sadly turned out to be the last game I ever got to see at Upton Park.

Match report: Daley Blind rescued a point for Manchester United with a 93rd-minute equaliser after Cheikhou Kouyate’s sublime volley put West Ham ahead.

Match Highlights:

WHU vs Manchester United

WHU vs Manchester United

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

WHU Vs MUFC

 

West Ham United Memories

Over the years and on my various trips to London I would often head out to the stadium to soak up that feeling of stepping off the tube and walking down to the ground, stopping in at the club merch store to buy a few pieces of merch for myself and my fellow fans back in Australia. As luck or fate would have it when I went back in November 2015 it would be to have a meeting with the club having brought them on to our audioBoom platform. A totally ridiculous story in the end of how I would go from being a fan to then working with the club albeit in a small capacity.

Last pic at Upton Park Tube

Last pic at Upton Park Tube

After a meeting with WHUFC

After a meeting with WHUFC

Walking down Green St

Walking down Green St

Walking down Green St

Walking down Green St

On the pitch at The Boleyn for work

On the pitch at The Boleyn for work

Stepping off at Upton Park Tube for the last time before walking to the stadium

Stepping off at Upton Park Tube for the last time before walking to the stadium

Stepping off at Upton Park Tube for the last time before walking to the stadium

Stepping off at Upton Park Tube for the last time before walking to the stadium

I did a couple of away trips over the years too. I watched us get thrashed in the FA Cup third round at Nottingham Forrest 5-0 in 2014 and then went over to Wellington, New Zealand to see us get beaten by A-League team Sydney FC 2-1. Who on earth would support this team….well I know a few million fans who would through thick and thin regardless of the results!

THAT Nottingham Forest FA Cup Match 2014

Nottingham Forest Vs WHUFC

Nottingham Forest Vs WHUFC

West Ham Shop 2007-2015

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

West Ham Shop 2011

284622_10150251959076475_7993969_n 284989_10150251958961475_3669898_n

WHU Shop 2015

WHU Shop 2015

WHUFC Shop 2015

WHUFC Shop 2015

WHUFC Shop 2015

WHUFC Shop 2015

West Ham United Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Tour 2013

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham Stadium Tour

West Ham United Tour of New Zealand 2014

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

WHUFC in NZ

While it is sad that the club will be moving on from this part of the world, I’ll never forget the great memories of being an Aussie in London, finding a team to support in West Ham United and heading out to The Boleyn/Upton Park over the past decade to watch the team play.

Onwards and upwards and forever blowing bubbles wherever I get to watch the team play in the world.

COME ON YOU IRONS!

How Sports Teams Are Using Podcasts To Engage Their Fans in 2016

Podcasting and the consumption of audio on demand continues to rise in 2016 with time spent listening and user growth continuing to be on the up as brands and every day people start podcasts to showcase their passion and insights to their followers.

Podcasts made their biggest splash yet last year with the percentage of listeners being larger than ever before and with greater public awareness you didn’t have to explain what a podcast was before recommending your favourite shows.

Gone are the days when you needed expensive microphones, fully kitted out sound studios or code tangling software as podcasts in 2016 are being created professionally on smaller budgets meaning that it’s more accessible for both major sports teams, every day small businesses and people just like you and I to create. Less time and money spent on expensive equipment and arduous editing means more and more people are coming into this space at a rapid pace. Put simply, podcasting has become available for anyone to get started on a show that interests them.

But why has podcasting become such a buzz medium over the past two years, especially as it’s been around for such a long time? For instance, I remember my Behavioural Studies lecturers at the University of Queensland uploading lecture podcasts to our online portal in 2004. Naturally podcast consumption has risen because of our access to smart phones (and possibly larger data plans!) where we can now access our favourite podcasts on the go when we want, which is also due to podcast apps just like ours at audioBoom. Podcasts also enable a level of intimacy for a listener to drift off and dive into niche subject matter or conversely multi-task with other activities. Finally, podcasting now has a clear avenue for monetisation meaning big and smaller players in this market have a new revenue stream and as we’re seeing first hand, this is growing fast with advertisers realising the potential of audio on demand.

At audioBoom we work with hundreds of global sports teams from big players in the English Premier League and NFL to grassroots clubs in local competitions from all around the world. The benefits of using podcasts and other audio content to engage your fans are endless with the content that is being created often focusing on compelling storytelling and exclusive and intimate access that fans are not often privy to and which in the end drive deeper connections between the team and their fans.

Major international sporting clubs are using audioBoom because not only do we host and distribute their audio we also provide insightful deeper analytics and monetise this content through our diverse advertising solutions involving live reads, video, audio and companion advertising. Moreover audioBoom posts play natively on social media while our crisp custom embeds integrate very well on web pages. We deliver over 30,000 hours of content to over 30m people every month and generate over 35m monthly listens and we do all of this while being free to use.

Below are a few content examples of how teams use audio on audioBoom to engage their fans while this handy ideas sheet I put together details 100 ideas that sporting teams can use to engage their fans with audio.

100 audioBoom Fan Engagement Ideas

100 audioBoom Fan Engagement Ideas

Podcasts

Leicester City Football Club (English Premier League)

Essendon Bombers Football Club (AFL) ‘Bomber Radio’

Geelong Cats (AFL) ‘PodCats’

Carlton Blues (AFL) ‘Two Tones’

Road To The Draft (AFL)

Brisbane Lions (AFL) ‘From The Players Lounge’

West Coast Eagles (AFL) ‘Back Chat’

Columbus Blue Jackets (NHL) Columbus Blue Jackets

Columbus Blue Jackets

Columbus Blue Jackets

Previews

Rugby.com.au (Australia ARU)

West Bromwich Albion (Premier League)

Harlequins (Rugby Union)

Brisbane Lions (AFL)

Match Reports

Aston Villa (English Premier League)

Stoke City (Premier League)

Tampa Bay Lightning (NHL)

Cricket New Zealand BlackCaps

Exclusive Interviews

NZ All Blacks (Rugby Union)

Birmingham City FC

Columbus Blue Jackets (NHL)

Match Day Audio Updates

Australian Open (Tennis)

FIFA Women’s World Cup

Game Highlights
England and Wales Cricket Board (ECB)

Warrington Wolves (Super League)

ICC Cricket World Cup 2015

War Cry’s

Essendon Bombers (AFL)

ICC Cricket World Cup

Radio Interviews

Collingwood Magpies (AFL)

Adelaide Crows (AFL)

On the go recording

Western Sydney Wanderers (A-League)

Victorian Racing Club- Melbourne Cup Horse Racing

Fan Chats

Jacksonville Jaguars (NFL)

A-League

FIFA Women’s World Cup

Socceroos

Press Conferences

St Kilda (AFL)

Brisbane Roar (A-League)

West Ham United (English Premier League)

Wakefield Trinity Wildcats (Super League)

Fan Engagement

Socceroos

Carlton Blues (AFL)

Carlton also engage their fans with exclusive on demand audio through their audioBoom channel as part of their Blues Wall of Fame at Ikon Park the club have installed a beautifully tiled wall of famous players and moment which each have a QR Code that links back to an audioBoom post therefore meaning that a fan can come out to the club and use their phone to interact with the feature while also hearing interesting insights and sounds from that era as they walk along.

Carlton Fan Engagement audioBoom Wall of Fame

Carlton Fan Engagement audioBoom Wall of Fame

 

Hockey Australia- 12 Days of Hockey

Hockey Australia had fans record in their own piece of audio commentary calling a game as part of their 12 days of hockey in the lead up to Christmas

Hockey Australia

Hockey Australia

 

audioBoom Recording Widget For Fan Interaction

Carlton Blues (AFL) ‘Thank 5’

Gold Coast Suns (AFL) ‘Voice of The Suns’

 Team Speeches

Western Bulldogs (AFL)

Melbourne Demons (AFL)

 Club Songs

Sydney Swans (AFL)

Community Engagement

St Kilda (AFL)

 
If you’re at a team and want to know how we can help you engage your fans through audio get in touch with me at Blair@audioBoom.com and be sure to check out our business site here for more information http://choose.audioboom.com/

100+ Fan Engagement and Fan Experience Articles From April 2016

FE Monthly Round Up Articles

FE Monthly Round Up Articles

 

Here’s a quick round up of 100+ interesting fan engagement and fan experience reads from the sports business world from the month of April 2016.

Plenty of food for thought here such as the implantable microchips being rolled out to one Argentinian clubs fan base. Now that’s one way to collect fan data!

1. 5 Sports Stadiums That Score Big With CX

2. Here’s how a Charlotte startup helped launch Turner Classic Movies’ fan club

3. Churchill Downs Launches New Mobile App To Enhance Fan Experience At The Racetrack

4. This Company Lets Sports Fans Know If a Stadium Ran Out of Hot Dogs

5. 2016 NFL Draft Fan Experiences Feature Smartspeed Timing System

6. USL Productions Aims to Elevate Fan Experience

7. Trisect Wins AOR Duties for The Chicago Bears

8. Bengals give loyal fan draft-day experience

9. THE RELAUNCHED RUGBY.COM.AU WEBSITE SHOWS FANS RUGBY FROM ALL SIDES

10. Mountain Hawk Rewards app implemented to increase engagement

11. Pirate fans excited about stadium renovations

12. Express your Virginia Tech spirit with the new Hokiemoji keyboard

13. Spotless Stadium voted best AFL venue for fan experience, beating Gold Coast’s Metricon Stadium

14. Dolphins Season Ticket Members To Receive Exclusive NFL Draft Experience

15. Bud Light Levels Up The Esports Fan Experience With The Introduction Of A New All-Star Program

16. Responsible NASCAR Fans Rewarded at Richmond International Raceway

17. Hornets jazz up fan experience to improve home court advantage

18. Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices

19. How We Got Here: Major League Sports And The New Frontier Of Broadcasting

20. New $3.3M video boards at Mackay, Lawlor go before Regents

21. Redblacks add ‘experience zone’ to TD Place

22. Can the FIFA Interactive World Cup fan experience compare to a live game?

23. What is one trend you’re watching in sports facility design and construction?

24. Toronto Raptors fans flock to Jurassic Park for ‘crazy’ experience

25. The Detroit Pistons Are Using Traditional Emails In A New Way To Engage Fans

26. IoT disrupts the Tour de France

27. Why Rutgers coach Chris Ash wants to enhance the student-fan experience

28. NBA teams can still pack in the fans, even if they don’t win

29. Fans flock to Toyota Grand Prix of Long Beach for fast cars, food, fun

30. SportTechie Startup Profile Series: Dasdak Turns Stadium Mobile Services Into Mobile Sales

31. Warriors Ground Tailgate— a foodie, fan-friendly experience

32. Dallas Mavericks Head Into The Playoffs With A New Emoji Keyboard App

33. Video Walls by Userful Enhance Fan Experience at Tampa Bay’s Amalie Arena

34. Here’s why football clubs are in a digital arms race

35. Improving the fan experience at The PLAYERS Championship

36. Why winning global fan league has become a priority for football clubs

37. 4 Data Points All Sports Teams Should Be Using

38. ARU CEO says no alternative to Allianz

39. Jersey Over Apron: Virtual fan experience

40. Sporting KC Uphoria app expands to include new ticketing features in 2016

41. Fandom Daily Changes Fantasy Sports for the Better

42. The FANchise Will Be The World’s First Fan-Run Professional Sports Team

43. Can The NFL Deal Improve User Engagement On Twitter?

44. Building a Fan Base: Yard Goats sell baseball ‘experience’ to lure fans

45. New Vikings app will provide all the comforts with just a tap

46. Diamondbacks register lowest cost to fans for 10th straight season

47. Red Sox to offer fans virtual reality experience at Fenway

48. At Calfee, it’s all about the ‘fan experience’

49. SportTechie Startup Profile Series: Hopscotch Helps Teams Launch, Manage And Monetize Mobile Apps

50. Big crowds mean lots of work for Kauffman Stadium lost and found

51. U.S. Cellular Field to Unveil High-Definition LED Spectacular in Center Field

52. How the Portland Trail Blazers are embracing technology to engage fans and sell more tickets

53. IBM Tees Up Digital Birdie’s-Eye View of The Masters

54. Van Zeyl confident BMO Field will provide more pleasant fan experience

55. Celtics Announce Playoff Sponsors, Fan Activities

56. Mitchell Johnson talks about his relationship with Virat Kohli and IPL fan experience

57. The Detroit Pistons Are Sending Emails That Change Every Time Fans Check Them Movable Ink powers dynamic game-day communication By Erik Wander

58. How a Major League Baseball stadium decides what crazy food fans will eat

59. Kings Host Tech Night at Sleep Train Arena

60. Will Deal To Stream NFL Games Undermine Twitter’s Social Experience?

61. Washington Redskins Partner With Buzztime To Provide Redskins Fans With Interactive Entertainment Year-Round

62. Sports Sponsorship in India up by 12 % last year

63. La Liga aims to grow fans’ experience

64. Fans experience NCAA Championship game from all levels

65. Associated Bank’s “Grand Slam Challenge” fan experience at Miller Park is a hit!

66. Turn Sports Fans Into Fans Of Your Brand

67. Vikings, VenueNext Announce Partnership to Enhance Fan Experience at U.S. Bank Stadium

68. Colorado Springs Switchbacks investing in facility improvements to enhance fan experience

69. Texas Rangers Enhance Fan Experience and Energy Efficiency at Globe Life Park with Eaton’s Advanced Ephesus LED Lighting and Controls System

70. Play ball: Nats deploy software, social media to boost game experience (Video)

71. Major upgrades for fans to enjoy at Busch Stadium

72. Jacksonville Suns owner Ken Babby creating new experience at ballpark

73. Why sponsors want more out of sports sponsorship

74. Mitel to Power Seamless, Real-Time Communications for San Diego Padres

75. MLB exhibition at Victory Field a fun experience for players, fans

76. What’s new at U.S. Cellular? Video boards, cheesy beefs and homecoming

77. Four reasons why every cricket fan must watch a match live in the stadium

78. Magic App Update Will Allow Fans To Select Team Lineups

79. Kings Fan Spin Class to Power 4K Center-Hung Video Board in New Arena

80. San Francisco Giants Ready To Give Fans Unique Virtual Reality Experience At AT&T Park

81. Olympique Lyonnais Blazing A Trail For Fan Experience Apps In Europe

82. Breaking down the best fan experiences in Vancouver sports

83. The Lady Bears’ Success on Court Boosted by Strong Fan Support

84. Tripleplay and Triple Jump Technologies partner to deliver unique connected stadium experience

85. ’Shoe refitting on tap at Ohio State

86. Great example of how new style of communication can acquire new fans!

87. Argentine football club Tigre launches implantable microchip for die-hard fans

88. Bengals give loyal fan draft-day experience

89. What the shortening human attention span means for marketers

90. Demographic segmentation: How 7 football organisations target the next generation online

91. SEAT London 2016 – a boat-load of learning!

92. Defining fan engagement

93. DENVER NUGGETS LION KING CAM FAR SUPERIOR TO KISS CAM

94. I Want to Know, Want to Go, Want to Share Fan Engagement at Warp Speed

95. Know the 5 Secrets of Formula E to Build Real Fan Engagement | Hangout Resume

97. A Game Plan for Enhancing Fan Engagement

98. PART TWO: Measuring fan engagement: an introduction

99. Inside Real Madrid’s Game Plan For Digital Domination

100. The Orlando Magic Becomes First NBA Team to Deploy and Integrate iBeacons Via Team Mobile App in Amway Center

101. WTW: Discussing Fan Engagement with Bas Schnater

102. Australian Rugby Union dives into data in new deal with sports marketing group Perform

103. Why Microsoft invests in sports: Marketing chief says ‘it’s about people’s passions’

104. How this Hollywood vet is using virtual reality and storytelling to disrupt the sports world

105. Argentinian football club begin implanting fans with season ticket microchips

 

 

 

 

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