I’ve been collating ideas for a while now as a result of viewing a few major teams both in Australia, the UK and the US who I believed were not doing enough for their fans in terms of supporter engagement.
Along with my Pinterest site (http://www.pinterest.com/mrblairhughes/sports-marketing-fan-engagement-ideas/) which collects hundreds of sports marketing and fan engagement ideas I wanted to pull together a picture which can be used as a resource or idea starter for small to large teams who are looking at creating content but just don’t know where to start.
The following 101 ideas have been collated together to assist teams in their online fan engagement through content creation. It really is that simple, but it will just take a bit of creativity.
I hope that this helps clubs, particularly smaller clubs who may not yet be so well versed in content creation or social media but who want to grow their clubs.
Good luck putting some of these ideas into action and by all means please let me know how you go.