I’ve put together a list of 100 useful audioBoom fan engagement ideas for sporting clubs for both professional teams all the way down to grassroots clubs.
These audio fan engagement ideas with audioBoom are simple, practical and inexpensive especially given that our platform with audioBoom is 100% free for clubs. All you really need here is a little bit of creativity to bring these ideas to life and create a new digital content outlet for your fans.
If you would like to learn more please get in touch with me via blair@audioBoom.com and I will be happy to show you how you can use audioBoom to promote your team and engage your fans just like how teams in the AFL, A-League and NBL are doing.
The full list is here:
- Fan Messages: Get fans to leave a message of support for the team and play to the team before they run out of the sheds
- Radio interviews
- Match day transport updates for fans
- Pose a question to fans ‘Best try today?’
- Post an update about information on ticket offers, deals or discounts for fans
- Merch Chat: Talk to the club shop rep about merchandise offers each week
- Catering Offers. Drinks and food offers at the game available only via code on audioBoom app at venue.
- Club Song or chant after a win plus add lyrics so fans can learn song
- Fans singing club war cry from the stands
- Coach’s Comments: Get coach’s thoughts before, during or after the match
- Press Conferences: Pre to post match media conferences
- Interview fans at the ground before and after the game
- Player Talk: Interview the players from men’s to women’s to reserve’s teams
- Captain’s Log: Get the captain to say a few words ahead of the weeks match
- Rally Call: Have players send out a few words of support for fans during the week
- Birthday Message: Players send out personalised birthday wishes to select fans
- Commentate the Game: Have a player or former star commentate some of their thoughts during the game
- News Bulletin: Run a short news style bulletin covering the big topics each day at the club
- CEO’s Comments: Have the CEO list five outcomes or positive things from the week so fans can hear what’s going on behind the scenes
- Staff Profiles: Let the fans know who works at the club and their roles
- Fan Profiles: Build a catalogue of fans voices and collate on team website
- Important messages from the club
- Fan Engagementactivations taking place on match day
- Corporate Corner: Information on corporate suites and dining
- Fan Opinions: Get fans to voice their opinions post match after leaving the ground
- This Is Your Life: Interview a past legend
- Player Bio’s: Do player bio’s of past club legends and current stars and create QR codes to have on pictures around stadium that fans can tag and listen to
- Trainer Talk: Fitness and skills tips with the team trainers
- Health Tips: Nutrition and health advice and tips with the club doctor
- Pre Game Message: Team captain or coach delivers a pre game message to fans
- Toilet/Beer Line Update: Which toilet/beer line has the shortest queues
- FanOf The Week: Fans nominate themselves with a pic and reason why
- Women’s, Academy or Reserve’s team chat
- Weekly Re-Cap of Match Day
- ThingLink: Run a ThingLink of the recorded key match sounds from the game
- Upload previous club songs throughout history of the club
- Mascot Update: Get an update from the team mascot
- Shed Sounds: Pre-game coach talk or rev up to players in the sheds possible game plan
- Match Day Sounds: Record the sounds of around the ground on match day
- HT/FT Reports: Analysis from club reps or recruit in fans to report
- Fans Thoughts: Fans post in their comments at each break
- Audio Tour Diary: Tour diary from the road where players post updates into separate player channels
- Club Forum Pre-Recorded Questions: Send in your questions and have them played out. Especially good for international fans voices to be heard.
- International Fan Call Out: Get fans from overseas to contribute their thoughts from where they are watching the game
- Seat Upgrades: Fans have to listen in at certain time via the app and if your name is called you get an upgrade
- Stadium PA Messages Of Support: Fans voices and messages go around the ground speakers pre-game
- Q&A: Players interviewed by club rep or fan
- Team Sheet: Fan/club rep reads out the team sheet
- Quiz/Trivia: Run a quiz, post audio trivia or run a ‘Did You Know’
- Tips/Score Prediction: Upload your prediction
- Cheerleader Chat: Chat with cheerleaders
- Stat Check: Quick stats run down ahead of the game
- Junior Match Day Caller: Kid to give their comments at HT/FT
- Welcome Messages: Member welcome audio messages from players/coach/captain/CEO
- Top 5’s with players interviews
- Skills Session: Talk through with a player how to do a skill
- Record club meetings minutes and post for fans to hear
- Fan Team: Let fans record who should be in the squad for the round
- National anthems
- Casualty Ward: Record a brief injury update like ins and outs
- Audio Tour: Fans can use the app to tour the ground with their own device
- Interviews with ground staff on match day
- Ticketing update and information
- Christmas wishes or carols from player/coach/captain
- Valentines Day post from a player or mascot
- ANZAC Day Last Post and reveille sounds
- Band Sounds: Performance of band playing at pre-game fan zone
- Mothers/Fathers Day post to these fans
- Match Day Report: Fans to record their match day report
- Tactics Talk: Coach shares insights about plays
- Audio Check-In to the game: Fans to record and upload where they are watching in the world.
- Thank You Message: Send out a thank you to fans via the coach, player, team
- Slogans: Send in your slogan for the team
- Leave Pass: CEO/Coach gives an audio leave pass to fans
- Sponsor messages and offers
- Commentate The game: Show us your commentating skills where fans send in their best try, goal, play commentating skills
- Game Day Reminders for fans
- Man/Woman of the Match: Fans tell us who should be the man or woman of the match
- Members Audio Diary
- audioBoom The Crowd: pick the crowd number to win free tickets/merch
- #audioBoomASK chat with a player
- Match Day Experience: Sign up a fan for a match day and get them to record the experience
- Best XI: Fans name their all time best team
- Record and upload high performance business conference seminars at the club
- audioBoom check in to win a prize
- Fan travels with the team for an away game and records interviews
- First Game Information: Coming to the game for the first time
- Away Day information audio
- Include audioBoom section in your club app
- Post the team podcast or radio show
- Stadium Playlist: Let a fan upload their ultimate match day music stadium playlist
- Run an audio tour- let fans use audioBoom app to navigate the stadium/club
- Away Day Audio- club/fan interviews on away games
- Use audioBoom for in-seat food ordering
- audioBoom Selfie From Your Seat: Take a pic and say something about the game
- Player Bios: On the player bio section of website include an audioBoom post so the picture speaks to the fan
- Fan Forum: Record and upload the fan forum and questions from fans
- Kids Fan Zone Activity News
- Club Easter Egg Hunt: Egg hunt around Easter games in stadium or city with audio clues from players and coach.
- Community Chats: Club in the community interviews, talks, school visits.