Sport Techie Articles #7: Accenture Provides Qantas Wallabies With Game-Changing Performance Stats

Sport Techie Articles #7: Accenture Provides Qantas Wallabies With Game-Changing Performance Stats

The Australian Rugby Union has partnered with digital consulting firm Accenture to deliver an innovative statistics platform which aims to improve the way the national team, the Qantas Wallabies, perform both on and off the field.

The new analytics tool built in conjunction with Accenture aims to provide the Wallabies with a digital edge by introducing a comprehensive 360-degree analysis of over 9,000 data points for more than 10,000 rugby union players across Australia. The new initiative has also been established to drive greater insights into player performance stats while ensuring Australian rugby is at the top of its game in both match performances and technology.

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About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

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