Sport Techie Articles #6: Australian Kangaroos Launch Chatbot At Rugby League World Cup

Sport Techie Articles #6: Australian Kangaroos Launch Chatbot At Rugby League World Cup

SYDNEY — The 2017 Rugby League World Cup has kicked off across Australia, New Zealand and Papua New Guinea with passionate crowds, large broadcast, digital and social numbers all coming through within the opening round of matches. The showpiece tournament featuring 14 nations has also seen the addition of many fan engagement delights both online and at the venues from fan MVP voting and free digital streaming to traditional dancing and culinary food and beverage offerings inside the venues which has added a diverse mix of color and noise to the fan experience.

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About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

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