MELBOURNE, Australia — Augmented reality is an area that is showing a lot of traction for teams and venues to showcase their creativity and innovation. The NBA has an AR game...
Sport Techie Articles #5: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions
Fans love being able to use their smartphones at live sporting events to access vital game day content, take and post photos and videos as well as interact with fellow fans through social media. While this rise of the mobile tech-tator super fan means a more personalized fan experience, it also represents a distinct problem for sponsors as fans on their phones are disengaged and distracted from screen advertising — meaning that these messages are failing to deliver on their full potential.
However, one technology company looking to improve this space is DROPIT, which has have developed an interactive app which connects teams and sponsors with their fans via in-game, 60-second drop auctions aiming to generate heightened excitement inside the venue. The startup announced Wednesday a partnership with the NBA’s Phoenix Suns that aims to deliver on both fan and brand engagement with immersive, digitally connected social experiences that combine the pace of a video game and the excitement of a live auction.
To read my full report head to Sport Techie’s website here: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions