Sport Techie Articles #5: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions

Sport Techie Articles #5: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions

DROPIT

DROPIT

Fans love being able to use their smartphones at live sporting events to access vital game day content, take and post photos and videos as well as interact with fellow fans through social media. While this rise of the mobile tech-tator super fan means a more personalized fan experience, it also represents a distinct problem for sponsors as fans on their phones are disengaged and distracted from screen advertising — meaning that these messages are failing to deliver on their full potential.

However, one technology company looking to improve this space is DROPIT, which has have developed an interactive app which connects teams and sponsors with their fans via in-game, 60-second drop auctions aiming to generate heightened excitement inside the venue. The startup announced Wednesday a partnership with the NBA’s Phoenix Suns that aims to deliver on both fan and brand engagement with immersive, digitally connected social experiences that combine the pace of a video game and the excitement of a live auction.

To read my full report head to Sport Techie’s website here: DROPIT Partners With Phoenix Suns On In-Arena Reverse Auctions

About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

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