Sport Techie Articles #12: Cricket Comes Alive In Palm Of Your Hand With Melbourne Renegades AR

Sport Techie Articles #12: Cricket Comes Alive In Palm Of Your Hand With Melbourne Renegades AR

MELBOURNE, Australia — Augmented reality is an area that is showing a lot of traction for teams and venues to showcase their creativity and innovation.

The NBA has an AR game where fans can overlay a basketball court and shoot some hoops anywhere in the world. Teams and venues down in Australia have also been busy with the Brisbane Heat leading the way with their AR app that enables fans to bring trading cards and match tickets to life while the Sydney Cricket Ground recently debuted an activation where fans can recreate his famous final ball century in augmented reality.

To read more of this article head over to Sport Techie here….

About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

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