Sport Techie Articles #9: Big Bash League Melbourne Stars Launch Youth Digital Platform

Sport Techie Articles #9: Big Bash League Melbourne Stars Launch Youth Digital Platform

The Australian Big Bash League has continued to push the boundaries of innovative fan engagement with the Melbourne Stars announcing the launch of their new digital platform to engage young fans over the upcoming seventh season of the BBL.

As a result of introducing a fast-paced game day featuring non-stop entertainment, sports tech innovations like light up flashing wickets, international star players decked out in brightly-colored uniforms and cheap tickets to attract families, the BBL has broken attendance records and grown its female fan base to rapidly become a roaring success that has attracted global interest within the sports business.

One of eight BBL teams, the Melbourne Stars partnered with digital firm Eastwood to develop the Stars Squad platform, which sees the team now hosting one of the most engaging youth-focused digital experiences in Australian sport.

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About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.


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