Red Cross Blood Bank Band Challenge DVD

As a 30 time and counting blood donor with the Australian Red Cross, I often lamented the fact that any of the media opportunities that the RCBB had to promote blood donations was often only with sports stars or politicians.

In 2011, I was managing local indie four piece outfit The Baby Seal Club and while sitting in the chair dropping off a pint of the red stuff decided that there was a great media opportunity present that could encourage more young people to give blood.

The idea was to get the band into give blood, film a DVD for school students and then throw the challenge out to other Australian bands to get them to come in and give blood. In the end the Red Cross produced 10,000 DVD’s of the mini documentary that went out to schools across Australia and internationally through the Red Cross and many other artists and young people became blood donors as a result.