About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.

2017 Writing Recap

2017 Writing Recap

In 2017 I had another exciting year of writing about fans where I pumped out 17 articles for a combined word length of 31,000 words. Perhaps unsurprisingly I only used ‘fan engagement’ 127 times too! (Maybe that PhD won’t be so laborious to…

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