About

Trusted and respected by fans and the sports business community as a fan first thinker, passionate advocate for fans and global authority in the fan engagement space, Blair is a fan engagement specialist who is first and foremost a fan himself.

Blair is a writer, educator, researcher and commentator who delivers tailored, creative and compelling fan engagement strategies for his sports business clients and is an enthusiastic and proven problem solver as a result of a diverse career and valuable life experiences gained from working across the education, music, sport and digital sectors and a background in behavioural studies and adolescent sociology.

A focus on listening, storytelling and a human approach to working with stakeholders motivates Blair to create exciting, authentic, innovative and seamless fan engagement strategies that drive member retention and new fan acquisition, improve the fan journey, establish new revenue opportunities and increase the emotional loyalty in fans.

An award winner who brings a wealth of knowledge, creativity and international experience to his work from analysing close to 200 global game day fan experiences, Blair’s previous clients have included Chelsea FC, Denver Broncos, NRL, Gage Roads Brewing Co, Portuguese Football League, The SCG Trust, Brisbane Broncos, Sydney Swans and AFL.

Please get in touch to see how he may be able to assist you.  

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