2017 NRL Fan Engagement

2017 NRL Fan Engagement

With the 2017 NRL season starting on Thursday night I thought I’d quickly put together a series of posts looking at what each of the clubs are doing for their fans this season. 

Be sure to check out my Fan Engagement Pinterest page which showcases 5000+ fan engagement ideas from teams across the world 

Check back over the course of the week to see what the other teams are doing as I’ll be updating this at 6pm every day til kick off on Thursday night.

Thanks for reading and bring on the 2017 NRL season.


New trading cards out this Thursday. 

2017 NRL Trading Cards

2017 NRL Trading Cards


Brisbane Broncos

  • Auckland 9’s Kiwi inspired jersey
  • Name the new mascot
  • Free posters for fans
  • Broncos Stable Mates
  • University Open Day visits
  • Trivia night with fans for the Club World Challenge
  • ISC Super Hero kits
  • 2017 Member’s Day Photo


Canberra Raiders


Canterbury Bulldogs


Cronulla Sharks


Gold Coast Titans


Manly Sea-Eagles


Melbourne Storm


NZ Warriors


Newcastle Knights


North Queensland Cowboys


Parramatta Eels


Penrith Panthers


South Sydney Rabbitohs


St George Illawarra Dragons


Sydney Roosters


Wests Tigers

About Blair Hughes

I'm a passionate advocate for fans and an authority in the fan engagement/experience space. I consult for global sporting leagues and teams around analysis, ideation and implementation to help deliver creative and innovative fan engagement solutions that grow fan bases and increase revenue opportunities. I'm an award winning marketer and accomplished writer who brings a diverse and creative approach to my consulting work as a result of a career and valuable life experiences gained from the education, sport, music and digital sectors.


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